News Bulletins, Twitter and Debates RTL Nederland Is Covering the Dutch Elections More Intense Then Ever Before
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20 May 2010 week 20 News Bulletins, Twitter and Debates RTL Nederland is covering the Dutch elections more intense then ever before Luxembourg United Kingdom RTL Group organises third Britain’s Got Talent app scores “environMINDday” 500,000 downloads Germany Belgium RTL Interactive revamps RTL Belgium prolongs contract Sport.de with the ‘Red Devils’ week 20 the RTL Group intranet 20 May 2010 week 20 Cover: Montage with the Dutch parliament and Harm Taselaar (Background image: © Markus Bernet) News Bulletins, Twitter and Debates 2 RTL Nederland is covering the Dutch elections more intense then ever before Luxembourg United Kingdom RTL Group organises third Britain’s Got Talent app scores environMINDday 500,000 downloads Germany Belgium RTL Interactive revamps RTL Belgium prolongs contract Sport.de with the ‘Red Devils’ week 20 the RTL Group intranet Information Firework The Dutch are about to elect a new prime minister. Harm Taselaar explains how RTL Nederland is providing extensive coverage of the event. Harm Taselaar, Editor-in-Chief of RTL Nieuws Netherlands - 20 May 2010 After the Dutch government had split up in Nieman will join Frits Wester, one of the most February due to irreconcilable differences renowned political editors in the Netherlands, in concerning the Afghanistan strategy, the people moderating this debate. of the Netherlands are now called on to elect a new parliament and prime minister in June. RTL The second debate is being hosted in Nederland, a leader in Dutch news broadcasting, partnership with BNR Nieuwsradio, which plans a information firework of political coverage. will also air the debate on radio, as well as The family of channels has organized several Elsevier, a weekly business newspaper, special broadcasts to make sure its viewers and the Financieele Dagblad. Called the Carré are informed about all major processes in the debat, it will be broadcast from the famous Carré lead-up to the elections. theatre in Amsterdam and will see the leaders of the eight major parties debating about the “Our responsibility to inform our viewers about future of the Dutch economy. This will be the everything important going on around the only debate in the run-up to the elections that elections was never in doubt,” explains Harm focuses solely on the future of the Dutch econ- Taselaar, Editor-in-Chief of RTL Nieuws, who is omy and the effects of governmental budget also responsible for the election coverage. RTL cuts on the personal finance of Dutch citizens. Nieuws is one of the leading news providers in The debate will be moderated by Rick Nieman. the Netherlands,and produces 17 news bulletins Afterwards Frits Wester, BNR journalist Bas van for RTL 4, RTL 7 and RTL Z each weekday. Werven, Elsevier columnist Syp Wynia, royal reporter for the Fiancieele Dagblad Job Woudt, In the two and a half weeks leading up to the the BNR Den Haag correspondent Hans elections on 9 June, this already vast news Verbeek, and Roderik van Grieken of the offer will be extended further. Says Taselaar: Nederlands Debat Instituut will discuss the “We have planned a special format called Wat outcome of the debate and analyse what the Kiest Nederland? (How do the Dutch vote?), two politicians said. TV debates, a twitter debate and of course live coverage on Election Day.” “I expect both debates to be intense and very informative for our viewers and for us as a As early as 23 May, RTL 4 will broadcast the first channel,” says Taselaar. “Our main challenge will TV debate, the Premiersdebat (Prime Minister Debate). This will be broadcast live from De Rode Hoed in Amsterdam and will feature Jan Peter Balkenende, Job Cohen, Mark Rutte and Geert Wilders discussing the political issues the next prime minister will have to deal with. “This debate is mainly about who will become the next prime minister,” says Harm Taselaar. Rick How do the Dutch vote? 3 week 20 the RTL Group intranet follow Frits Wester on Twitter.com/ fritswester Rick Nieman, Presenter of RTL Nieuws Frits Wester, Political Expert for RTL Nederland be providing security at the event. Geert Wilders, Finally, RTL Nieuws will be covering Election Day who is – let’s say – quite controversial, will be itself as well providing extensive live broadcasts, taking part in both of the debates, so we need prognosis and analysis of the results on 9 June. to have a high level of security, which means thorough screening for weapons and bombs.” For twelve working days starting 24 May, RTL Nederland’s special election coverage: RTL Nederland will air a half-hour daily election special at 22:30. This special report will serve 23 May as a countdown to the elections, covering all Premieresdebat – RTL 4 – 20:00 the topics that may arise in the last days prior 24 May to 8 June to the voting. It will be presented by the news Start of the daily programme Wat Kiest Nederland anchor Rick Nieman and the political editor Frits RTL 4 Wester. “This special will be a 30-minute mix each working day at 22:30 of information, talk and entertainment,” Harm Taselaar says. “We will cover anything 26 May Carré debat – RTL 4 – 20:00 remarkable, interesting or funny going on in the Netherlands’s politics.” 2 June RTL Nieuws Twitterdebat – RTL 4 – 20:00 On the website WatKiestNederland.nl, RTL Nieuws offers extensive information about 9 June – Election Day Live broadcast with Rick Nieman and Frits Wester the different parties as well as current events RTL 4 – all evening and a political ‘matchmaker’ tool to help users with their voting decisions. RTL Nieuws has been one of the most influential On 2 June, RTL Nederland presents a and important news media of the Netherlands, premiere: RTL Nieuws Twitterdebat is the first since the start of RTL 4 in 1989. With a work- ever twitter debate regarding national elections. force of more than 125 journalists, editors and For one-and-a-half hours Frits Wester, who has producers, it produces 17 daily news bulletins for a variety of outlets including RTL 4, RTL Z 41,000 followers on Twitter, will host a special (business news channel on RTL 7) and debate on topics raised by twitter users which RTLNieuws.nl. The daily evening bulletin at may include security, integration, environment 19:30 (RTL 4) attracts an average of over a and the pockets of citizens. “The social media million viewers, representing a market share occupy an increasingly prominent place. This of more than 20 percent in RTL 4’s main target audience of shoppers aged 20 to 49. debate is a special way for our viewers to get in touch with politicians. Frits’s vast knowledge of politics and the number of people that follow him on Twitter make him the perfect host for this debate,” says Harm Taselaar. 4 week 20 the RTL Group intranet How to commute eco-friendly On 1 June, RTL Group will host its third “environMINDday” featuring activities related to the topic of mobility. Luxembourg - 20 May 2010 Environment days have become a tradition at RTL Group. A few Profit Centres, including Talkback Thames in the UK and RTL Belgium have already organised their own ‘Earth Days’. And RTL Group has already organised two “environMINDdays” at the Luxembourg site. They all share a common purpose: building awareness among employees for the dangers of climate change and appropriate measures to protect the environment – true to the motto “No one can do everything, but everyone can do something.” This year, the third “environMIND- day” will take place as part of Bertelsmann’s ‘Be Green’ programme, which will involve various Bertelsmann companies organising climate-pro- tection awareness days just a few days before the UN’s World Environment Day on 5 June. This year’s “environMINDday” is dedicated to the topic of mobility, and especially with the is- sue of commuting to work, which is a special one in Luxembourg, given for example the high number of trans-border commuters and the frag- mented public transport system. Initiatives like ‘Bike to work’ and ‘No car today’ encourage all employees to leave their cars at home on that day and to ride their bikes up on Kirchberg, where RTL Group has its Corporate Centre. There’s even a prize for the most environmentally friendly For more information see commuter. Because bicycles are coming to play environMIND an ever more important role in mobility, RTL on Backstage Group has established a small fleet of company bicycles with electric motors for its employees in Luxembourg, for covering short distances in this less-than-level city. Employees with a longer commute from Belgium, France or Germany, will receive information about discounts on public transportation and possibilities for ride-sharing carpools. In addition to the presentation of the electric bikes and vehicles, the day will be round- ed off – as in the past – with ecologically sound dishes at the company restaurant. Last not least, RTL Group Profit Centres in the UK (Fremantle- Media, Five), Netherlands (RTL Nederland), France (RTL Radio France) and Belgium (RTL Belgium) also organise awareness-building environmental activities. 5 week 20 the RTL Group intranet More live video streams The RTL Interactive-produced Sport.de sites have unveiled a new look just in time for the final stretch of preparations for the Fifa Football World Cup 2010 in South Africa. Germany - 20 May 2010 check out www.sport.de The startpage now greets sports fans with a and ‘Mobil’. A new ‘electronic guide to sport horizontal or vertical feature photo depending events’ shows users when the next sporting on the news item. This means that for the first events will be taking place and indicates ongoing time, athletes or sporting scenes can be shown events, with live coverage, in yellow.