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The Smile of the Future Groupe M6 and RTL Belgium Announce Their Next Steps

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The Smile of the Future Groupe M6 and RTL Belgium Announce Their Next Steps 2 September 2010 week 35 The smile of the future Groupe M6 and RTL Belgium announce their next steps Germany Croatia Super RTL Now goes online RTL Televizija presents its new season line-up Belgium Hungary Allo RTL sets up shop Hungarians love X Factor week 35 the RTL Group intranet 2 September 2010 week 35 Cover: Montage with Philippe Delusinne (left) and Nicolas de Tavernost The smile of the future 2 Groupe M6 and RTL Belgium announce their next steps Germany Croatia Super RTL Now goes online RTL Televizija presents its new season line-up Belgium Hungary Allo RTL sets up shop Hungarians love X Factor week 35 the RTL Group intranet “Adaptable and proactive” RTL Group’s families of channels are about to start their new season in France and Belgium. Nicolas de Tavernost, Chairman of the Board of Groupe M6, and Philippe Delusinne, CEO of RTL Belgium, with their respective teams gave a view of their future plans. Luxembourg - 2 September 2010 In France, the start of the new season is a is a DTT leader, and thanks to its ‘delinearised great time to look back at how Groupe M6 has content’ strategy it is omnipresent on all screens”, performed. “Television is getting back on track Nicolas de Tavernost said. again in France and Europe”, Nicolas de Tavernost pointed out in an interview published in the 29 August 2010 edition of Le Journal du “Many advertisers now Dimanche: “The figures for viewing duration are good and advertising revenues are in fine fettle. understand that, as a The medium is in good shape and our group is medium, the Web can do benefiting as a result.” no more than complement In August, M6 was the only major channel television, which remains to post year-on-year growth, up 1.1 points the mass medium par compared to August 2009. M6’s total audience excellence.” share of 11.2 per cent was its best since October 2009. “We’ve just had our best summer in a long Nicolas de Tavernost, time, with massive success of L’amour est dans Chairman of the Board of Groupe M6 le pré, the summer’s most-watched show on any channel. Our market clout continues to improve with the success of W9, Paris Première and Téva”, said Nicolas de Tavernost. The Groupe M6 boss set the path for growth: “We plan to launch a new DTT channel in 2011, but first we plan to make some Internet acquisi- tions.” “Groupe M6 has always been very adaptable and proactive. As behaviours change, the group offers channels with different personalities to accommodate all tastes, evolving along with the everyday lives of the French people. In a highly competitive environment, the group’s W9 Groupe M6 • M6 programmes will be close to the public • A row of competition programmes • Internet acquisitions planned • New DTT channel to be launched • M6 apps for iPhone and iPad coming soon Nicolas de Tavernost 3 week 35 the RTL Group intranet Philippe Delusinne M6’s hits can be explained by the Groupe’s skill of Top Chef 2 – a cookery competition open to at delivering programmes in line with what view- 14 professionals, 14 new hopefuls on the French ers want. Bibiane Godfroid, M6 Programming cooking scene – and Un dîner presque parfait: Director, talks about a new season focus- le combat des régions, another competition, but ing on “the exchange of experience” with this one between talented amateurs. The fifth several shows that are “close to the public”. season of La France a un incroyable talent gives This includes L’espoir de unknown artists a chance to l’année, a major national “We aim to shine. competition involving peo- ple from many walks of confirm our leader- The network’s signature news life. Hair stylists, butchers, ship while maintaining magazines will of course beauticians, bakers, florists our ‘outsider’ attitude. be back for the 2010/2011 and more will all have a season: Capital, Enquête chance to take part and win. Our mindset and the exclusive, Zone interdite, Produced by Freman- ensuing structures 66 Minutes and the TV news tleMedia France, and must adapt to the will all be on hand to teach, presented by Karine Le inform and enlighten French Marchand, the show will ongoing changes on viewers, while focusing on aim to find those individuals the markets where we the society in which we live. who best embody the values are active.” of their professions. Zéro In Belgium, Philippe de conduite is a brand new Philippe Delusinne, Delusinne is building from CEO of RTL Belgium show presented by Jérôme a strong market position, Anthony and San- without loosing grounds. drine Corman in which seven terrible driv- He told Backstage: “We aim – on our three ers will be put to the test in an effort to television channels, our two radio stations and improve their driving skills. Four experts will judge in the new media – to confirm our leadership their progress and the worst one will win driving while maintaining our ‘outsider’ attitude.” Sitting lessons. The adventure game Pékin Express will on the past successes is no option for the CEO be back, but this time instead of using unknowns of RTL Belgium: “Our mindset and the ensuing it will feature six celebrity duos competing in the structures must adapt to the ongoing changes race of a lifetime. They will cover more than 4,000 and development on the markets where we are kilometres in support of the organisation of their active. By taking this approach our future will be choice. Foodies will be pleased to see the return bright indeed.” 4 week 35 the RTL Group intranet RTL Belgium • Keeping the spirit of a challenger • News programmes for everyone • Tribute to “the muscles from Brussels” • Plenty of new American series • HD programmes just around the corner For news director Laurent Haulotte news clearly is the main focus of the new season at RTL Belgium. He talked to Backstage about the ex- pertise on the Belgian side of the family. As he puts it, “viewers have an immense hunger for news and we have a powerful information strat- egy pursued by the news teams at RTL-TVI, Bel RTL and RTLinfo.be. We aim to remain consist- ent and to deliver news that is both accessible and relevant. And we aim to explain complex problems in clear terms.” Above all, the Bel- gian news team has taken up the challenge of targeting as many people as possible and not excluding anyone: “We set out to broadcast news that everyone can access and understand regardless of their age, their level of education or social class”, he added. Belgian viewers Laurent Haulotte appreciate RTL-TVI’s very Belgian approach to RTL-TVI will host a special televised event to the news, and over the years they’ve acquired pay tribute to the world’s best-known Belgian, the habit of turning to one of RTL Belgium’s Jean-Claude van Damme, aka ‘the muscles from media outlets to keep informed about events Brussels’. The channel will also broadcast live going on at home and elsewhere in the world. shows featuring well-known Belgian humour- ists, such as Marc Herman, François Pirette and But television is also about fun, and RTL others. Now in its 38th year on US tel- Belgium knows how to keep its viewers evision, The Price is Right is finally entertained. Stéphane Rosenblatt, director of coming to French-speaking Belgian TV as RTL Belgium’s tel- Le Juste Prix. In the evision channels, said “We set out to broad- gourmet section of that the Belgian fam- the programming ily of channels will once cast news that everyone can schedule, the delec- again “roll out the red access and understand, table Top Chef and carpet for its viewers, regardless of their age, level Un dîner presque offering the very best parfait will be back for in entertainment, news, of education or social class.” their second season. fiction and sport.” Ac- Laurent Haulotte, Un dîner presque cording to Rosenblatt, News Director, RTL Belgium parfait racked up an RTL Belgium aims to impressive total au- satisfy the biggest audience possible. To that dience share of 32 per cent. This will also end, the group’s three channels – RTL-TVI, Club be the second season for L’amour est dans RTL and Plug RTL – will deliver the network’s le pré, the most romantic docu-reality show most dynamic and diversified programming to on Belgian TV. Two major events are on the date. horizon: in January, an evening of glamour with the crowning of the new Miss Belgium, and on 7 May, a demonstration of solidarity and support with Télévie on behalf of cancer sufferers and their families. 5 week 35 the RTL Group intranet The US serie Glee makes the buzz in each country it is broadcast Dominique Bodarwe will be a participant in the new season of L’amour est dans le pré in Belgium The Belgian channels will also feature plenty of channel on the Voo, Numericable and new US series. Erwin Lapraille, deputy director Belgacom TV platforms, and all programmes of television channels and an expert on Ameri- will be available in HD by March. can series, often travels to the United States to track down the latest shows and bring back the very best for RTL Belgium’s discerning viewers. This season will feature: NCIS: Los Angeles, FlashForward, Glee, The Good Wife, Harper’s Island, as well as new seasons of CSI: Miami, CSI: NY, Desperate Housewives, NCIS, Bones, Cold Case, Numb3rs, Medium, Law & Order Criminal Intent and Law & Order Special Victims Unit.
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