Be Hot in 2008! RTL Televizija's Dance with Fire
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week 38 the RTL Group intranet Newsletter Be Hot in 2008! RTL Televizija's dance with fire Germany UFA is still innovating France M6 receives awards at La Rochelle United Kingdom FremantleMedia strikes deals in Singapore Luxembourg Luxembourg launches Youmake.tv People Ralph Lee appointed as Head of Factual at Five Nicolas Bayle joins M6 Publicité as Sales Director week 38 the RTL Group intranet Dance with fire RTL Televizija launched its programme schedule for the new 2008 season in spectacular fashion, using the slogan “Be Hot in 2008”. Croatia - 19 September 2007 RTL Televizija's daredevil artists were given a you look at our performance in prime time you free rein to perform breathtaking stunts and see that RTL is almost always 50 per cent some fiery magic. Previous presentations of ahead of its competitors”, he went on. RTL Televizija's programme schedule had fea- tured the elements air and water; this year it RTL Televizija is especially delighted with its was fire's turn. Advertising customers, mem- success in access prime time, thanks to the top bers of the press and friends of the broadcas- ratings achieved by new programmes, its new- ter were invited to an unprecedented “Be Hot in look news bulletins, the magazine Exploziv and 2008” circus event in Zagreb's Hippodrom. the soap Zabranjena Ljubav. “In just one week Hardly any of the Croatians attending the event we managed to increase our audience share had previously had a chance to experience a during access prime time to almost 30 per circus show, since most big circus families cent,” Mainusch proudly reported. have not yet toured Croatia. The top programmes in store during the new RTL Televizija offered its enthusiastic audience season were presented via video trailers bet- of 900 guests a 90-minute circus performance ween circus acts that featured numerous fami- with all the trimmings. RTL Televizija CEO liar faces from RTL Televizija as well as other Christoph Mainusch made a particularly dazz- Croatian stars. The glamorous RTL presenter ling entrance, magically appearing on the stage Tatjana Juric acted as circus director, guiding at the beginning of the event against a back- the audience through a memorable evening. drop of flickering flames and fountains of fire, before launching into a short dance with a troupe of female dancers. In his presentation, Mainusch explained the channel's programming strategy, summed up last season's successes and presented the new programme schedule. “Last year RTL Televizija ended the year as Croatia's number one broadcaster, both in prime time and during the day taken as a whole”, Mainusch said, sum- ming up his channel's performance. “If Miro Bizic, Tatjana Juric, Christoph Mainusch 2 week 38 the RTL Group intranet RTL star Ana Begic, from Bibin svijet, was a According to Mainusch, the guarantors of RTL lion-tamer. Robert Knjaz, who hosts the show Telvizija's success are the channel's clear posi- bearing his name, was put in a box, sawn into tioning, its ability to create programme brands pieces and then magically made to disappear. and acquire the best films and series, its sche- The invited guests were totally amazed that the duling and programme flow and the high quali- box was empty, so they were suitably relieved ty of its local productions. when Robert popped up again - safely in one piece - later in the evening. RTL series star “With next year's line-up I can promise you Robert Kurbasa succeeded in freeing himself once again: we will be an even clearer number from chains in a water-filled tank. And the 1 over the day as a whole as well as during clown entertaining the audience was one of prime time”, Mainusch concluded. Croatia's best-known comedians. In the light of the audience's tremendously Christoph Mainusch described his channel's enthusiastic response and positive feedback programming strategy as follows: “keep the from the press to this year's presentation, next best and introduce new programme trends - year will see the circus returning to Croatia, the successes of tomorrow”. The main pro- albeit with one difference: Next year's 'pro- gramme trends during the new season will be gramme circus' after the presentation of the local fiction and some big new shows. For ins- channel's schedule will be open to the public, tance, there will be a new show entitled To i to the delight of all Croatians. djeca znaju - a quiz show in which young contestants take on adults, and two talent shows, Hrvatski Top Model and Hrvatski Super Talent. In addition, a new season of Big Brother has just started and there will be some new Domino Day events. Notable new local fiction series include Ne daj se Nina (Ugly Betty) and Urota, a thriller featuring Robert Kurbasa. The hit autumn series Jesen Stize, Dunjo Moja is also new onscreen. The hosts of RTL Televizija Be Hot in 2008 circus 3 week 38 the RTL Group intranet UFA in short Floaded is the name of UFA's new platform for short films, which went online yesterday. Germany - 18 September 2007 Short films are definitely 'in' at the moment and Benz is carrying out a photo shoot for its new are thus greatly sought after. Floaded, the new super roadster. The film features well-known Internet project launched by UFA, Teamworx actors and famous brands (including and the publishing company Gruner + Jahr, Mercedes-Benz, Canon and Michelin). presents short films produced exclusively for the website. The films, produced by Teamworx, UFA CEO Wolf Bauer said: "Floaded is check out will be financed through interactive advertising. one of the most exciting ongoing Internet Users of the website can stop its content whe- projects for high-quality short films. floaded.com never products made by a particular brand Lavishly produced films made exclusively partner appear on the screen. Clicking on the for an Internet platform and associated with website's 'brand button' takes visitors to a pro- the possibility of showcasing brands interac- file web where they can find out more about the tively create not only a new advertising plat- product featured in the film. Clicking again will form, but also an innovative forum for creative take them to the respective brand partner's people from the film industry and TV sector“. homepage. The first short film shown on the new website is called Die Erlkönigin (The Test Model) and plays on what used to be a stretch of motorway in northern France where Mercedes- Die Erlkönigin 4 week 38 the RTL Group intranet Personal stuff RTL Lëtzebuerg launched its new video community website Youmake.tv. Luxembourg - 19 September 2007 The new website, which is Luxembourg's equi- has already attracted. Within the next few valent to the successful video portal projects weeks, RTL TVI in Belgium will go online Clipfish.de (RTL Television), Wideo.fr (M6) and with a Belgian Youmake.tv. Thereafter, if Tucanal.tv (Antena 3), enables users to watch, Youmake.tv is called up from Belgium, grade and upload videos and even create per- the Belgian version will appear on the sonalised video websites (so-called 'chan- user's screen. Other companies owned check out nels'). These spaces can be matched to the by RTL Group have also already expres- user's taste and feature videos and any 'perso- sed an interest in the project. youmake.tv nal stuff'. Alain Berwick, the managing director of To begin with, roughly 450 videos can be seen, RTL Lëtzebuerg, explained: “We're very but naturally the people in charge at RTL happy with the success of Youmake.tv. Lëtzebuerg's subsidiary RTL New Media are Already more than 600 registered users! That's hoping to see that figure rise steeply over the a promising start, and it means we can look to next few days and weeks. To this end, before the future with confidence”. the website's launch, a meeting was held with Luxembourg's police, volunteer fire brigade and a well- known music club. The result? A mutual cooperation agreement whereby users will be able to watch any videos of police officers and fire fighters in action and any footage of interesting bands exclusively on Youmake.tv. Further sub-pages are also planned, e.g. to include the work of keen amateur filmmakers in Luxembourg, as are competitions for the website's registered users. Six-hundred users have already registered. But the project isn't just a success in terms of the number of users it Youmake.tv 5 week 38 the RTL Group intranet High Quality TV M6 bagged two awards at the 9th La Rochelle Fiction Festival. Les Bleus France - 19 September 2007 The French TV channel's first award was for the sible character trait. The channel will soon be best prime time series: Les Bleus, premiers pas broadcasting the film in four 52-minute episo- dans la police. This fiction crime series has not des. been screened before and is a new feature in the 2007/2008 programme schedule. M6 was delighted to receive these two awards, bestowed by the audience and also by profes- The greenhorns in question are youngsters sionals in the sector. M6 regards them as due aged around 20 who have become cops, for compensation for the great efforts it has made better or for worse. They love each other, hate to promote French fiction and emerging talent. each other and occasionally get in something of a mess, but when it comes down to it, they are always there for one another. The second award for M6 was the audience's TV Hebdo prize for the best TV film: Merci, les enfants vont bien ! In it, viewers follow the adventu- res of the truly eccentric Blanchet family, in which sweet madness appears to be a genetically transmis- Les Bleus 6 week 38 the RTL Group intranet FremantleMedia strikes deals in Singapore FremantleMedia Enterprises has made a series of significant sales to Mediacorp channels in Singapore.