Audience Demographics Audiences that enjoy our Encore arts programs are diverse in age and Who is Encore? interest, however, are bound by their engagement in the arts. In general, the art patrons are well-educated, affluent and active within their communities. Advertising with Encore Encore Media Group is a family-owned from that performance. As an advertiser, you business with 50 years of experience in take this journey with each patron. Greater Area San Francisco Bay Area publishing, advertising sales and marketing. Book-It Repertory Theatre We create and provide theatre & performance Per performance etiquette norms, each programs for 22 diverse organizations in venue asks their patrons to turn off their AGE AGE the Greater Seattle Area and San Francisco cell phones to be a part of the experience 5% Under Bay Area. Although each of our publications and thoroughly relish in the program. As an 12% 35 7% Under 35–44 The Encore Advantage Encore arts program advertiser, you are able 28% 35 70% 63% is unique, each is, like our audience, acutely 65+ 14% focused on ARTS, CULTURE and COMMUNITY. to directly engage with an affluent, educated 47% 45–54 Encore has the audience and the reach to Encore arts programs and Encore Spotlight % Are female 65+ 35–54 help you develop a strong and strategic media offer niche marketing opportunities for and undistracted audience excited about the 28% 26% Encore arts programs are our most distinct performance and passionate about the arts. 55–64 55–64 marketing mix. Let us help you connect to an companies and organizations that are looking to audience of receptive, affluent influencers to reach a diverse, affluent and educated audience. and well-received products, as they transcend After the show, Encore offers all programs create a credible and warm engagement with In a world of a constantly evolving media media to become an integral part of the digitally on our website Encore Spotlight, to the arts patrons in the Greater Seattle Area and landscape, here are five reasons that you should theatre experience. Our programs connect enjoy for years to come. MARITAL STATUS 84% 92% MARITAL STATUS over 1.3 million patrons to the storylines, casts Graduated from a 4-year San Francisco Bay Area. integrate Encore into your marketing strategy. college/university and performances, enriching the emotion We invite your business to become a part of 32% 36% and connection they feel during the shows. the arts community by advertising with Encore. single single Our programs become the souvenirs that To find out more or view our collection of past Why digital? Why print? Why both? audiences collect, share and look back upon programs, visit us at encoremediagroup.com. 68% 64% married/partnered married/partnered Premium products: Welcomed, not Leverage credibility: Print sways Two halves of a when they want to remember all the feelings 83% 82% While our print forced: Each Our programs influencers: An whole: Your print and products garner program is warmly consistently offer American Consumer digital advertising are Travel domestically respect from your received as it is readers high-quality, study found that more effective when target consumer, personally handed reliable content “influencers,” those both channels are HOUSEHOLD INCOME HOUSEHOLD INCOME with Encore Spotlight to attendees at which develops who have the ability utilized. Influencing we can develop each performance. credibility with to sway others, a consumer on Encore Spotlight 15% 10% a companion According to our our audience. Our are influenced by multiple media <$50K <$50K campaign to ensure 2014 audience advertisers can print ads, with 51% platforms drives Encore Spotlight is the digital hub for 34% 27% that your brand survey, 72% of easily leverage being influenced them from performing arts in the Greater Seattle Area $50K–$100K 81% Make annual 84% $50K–$100K reaches its target patrons take their this credibility with by magazines and awareness to action. philanthropic audience and programs home readers to make lead 53% influenced by With our print and and San Francisco Bay Area. It was created as 34% contributions 36% $100K–$200K $100K–$200K achieves success— as a souvenir of generation and sales newspapers. digital options an extension of Encore’s arts programs and whether that be their experience. much easier. bundled together, we provides a new platform of engagement for 13% 21% increased traffic, can build a cohesive $200K–$500K $200K–$500K curious audiences and seasoned arts patrons. brand awareness, campaign to reach Encore Spotlight offers compelling content, 4% 6% conversions or more. your target audience $500K+ $500K+ Encore is here to help during each stage access to digital Encore arts programs, and and email marketing, in the Greater Seattle 63% 56% you understand and of the decision- local performance calendars. The site is a Area, San Francisco Bay Area, or both. Encore Dine out before/after a evaluate the best making process. compelling way for visitors to engage with their Spotlight is a great avenue to reach general performance campaign options local performance arts communities, giving audiences, in a measurable way, without having for your brand and them the ability to learn more about performing to select a singular venue or performance. price point. arts organizations’ current and upcoming seasons alongside the general happenings of Encore Spotlight offers digital marketing our cultural communities. and advertising opportunities to enhance 82% 90% accessibility to targeted audiences and arts

2014 GMA Audience Encore Spotlight is an easy way to extend your patrons to increase brand visibility, boost Own a home Research Study 425 N. 85th St, Seattle, WA 98103 advertising to arts patrons, through display consideration and drive action. 206.443.0445 | encoremediagroup.com Audience Demographics Audiences that enjoy our Encore arts programs are diverse in age and Who is Encore? interest, however, are bound by their engagement in the arts. In general, the art patrons are well-educated, affluent and active within their communities. Advertising with Encore Encore Media Group is a family-owned from that performance. As an advertiser, you business with 50 years of experience in take this journey with each patron. Greater Seattle Area San Francisco Bay Area publishing, advertising sales and marketing. Book-It Repertory Theatre We create and provide theatre & performance Per performance etiquette norms, each programs for 22 diverse organizations in venue asks their patrons to turn off their AGE AGE the Greater Seattle Area and San Francisco cell phones to be a part of the experience 5% Under Bay Area. Although each of our publications and thoroughly relish in the program. As an 12% 35 7% Under 35–44 The Encore Advantage Encore arts program advertiser, you are able 28% 35 70% 63% is unique, each is, like our audience, acutely 65+ 14% focused on ARTS, CULTURE and COMMUNITY. to directly engage with an affluent, educated 47% 45–54 Encore has the audience and the reach to Encore arts programs and Encore Spotlight % Are female 65+ 35–54 help you develop a strong and strategic media offer niche marketing opportunities for and undistracted audience excited about the 28% 26% Encore arts programs are our most distinct performance and passionate about the arts. 55–64 55–64 marketing mix. Let us help you connect to an companies and organizations that are looking to audience of receptive, affluent influencers to reach a diverse, affluent and educated audience. and well-received products, as they transcend After the show, Encore offers all programs create a credible and warm engagement with In a world of a constantly evolving media media to become an integral part of the digitally on our website Encore Spotlight, to the arts patrons in the Greater Seattle Area and landscape, here are five reasons that you should theatre experience. Our programs connect enjoy for years to come. MARITAL STATUS 84% 92% MARITAL STATUS over 1.3 million patrons to the storylines, casts Graduated from a 4-year San Francisco Bay Area. integrate Encore into your marketing strategy. college/university and performances, enriching the emotion We invite your business to become a part of 32% 36% and connection they feel during the shows. the arts community by advertising with Encore. single single Our programs become the souvenirs that To find out more or view our collection of past Why digital? Why print? Why both? audiences collect, share and look back upon programs, visit us at encoremediagroup.com. 68% 64% married/partnered married/partnered Premium products: Welcomed, not Leverage credibility: Print sways Two halves of a when they want to remember all the feelings 83% 82% While our print forced: Each Our programs influencers: An whole: Your print and products garner program is warmly consistently offer American Consumer digital advertising are Travel domestically respect from your received as it is readers high-quality, study found that more effective when target consumer, personally handed reliable content “influencers,” those both channels are HOUSEHOLD INCOME HOUSEHOLD INCOME with Encore Spotlight to attendees at which develops who have the ability utilized. Influencing we can develop each performance. credibility with to sway others, a consumer on Encore Spotlight 15% 10% a companion According to our our audience. Our are influenced by multiple media <$50K <$50K campaign to ensure 2014 audience advertisers can print ads, with 51% platforms drives Encore Spotlight is the digital hub for 34% 27% that your brand survey, 72% of easily leverage being influenced them from performing arts in the Greater Seattle Area $50K–$100K 81% Make annual 84% $50K–$100K reaches its target patrons take their this credibility with by magazines and awareness to action. philanthropic audience and programs home readers to make lead 53% influenced by With our print and and San Francisco Bay Area. It was created as 34% contributions 36% $100K–$200K $100K–$200K achieves success— as a souvenir of generation and sales newspapers. digital options an extension of Encore’s arts programs and whether that be their experience. much easier. bundled together, we provides a new platform of engagement for 13% 21% increased traffic, can build a cohesive $200K–$500K $200K–$500K curious audiences and seasoned arts patrons. brand awareness, campaign to reach Encore Spotlight offers compelling content, 4% 6% conversions or more. your target audience $500K+ $500K+ Encore is here to help during each stage access to digital Encore arts programs, and and email marketing, in the Greater Seattle 63% 56% you understand and of the decision- local performance calendars. The site is a Area, San Francisco Bay Area, or both. Encore Dine out before/after a evaluate the best making process. compelling way for visitors to engage with their Spotlight is a great avenue to reach general performance campaign options local performance arts communities, giving audiences, in a measurable way, without having for your brand and them the ability to learn more about performing to select a singular venue or performance. price point. arts organizations’ current and upcoming seasons alongside the general happenings of Encore Spotlight offers digital marketing our cultural communities. and advertising opportunities to enhance 82% 90% accessibility to targeted audiences and arts

2014 GMA Audience Encore Spotlight is an easy way to extend your patrons to increase brand visibility, boost Own a home Research Study 425 N. 85th St, Seattle, WA 98103 advertising to arts patrons, through display consideration and drive action. 206.443.0445 | encoremediagroup.com Audience Demographics Audiences that enjoy our Encore arts programs are diverse in age and Who is Encore? interest, however, are bound by their engagement in the arts. In general, the art patrons are well-educated, affluent and active within their communities. Advertising with Encore Encore Media Group is a family-owned from that performance. As an advertiser, you business with 50 years of experience in take this journey with each patron. Greater Seattle Area San Francisco Bay Area publishing, advertising sales and marketing. Book-It Repertory Theatre We create and provide theatre & performance Per performance etiquette norms, each programs for 22 diverse organizations in venue asks their patrons to turn off their AGE AGE the Greater Seattle Area and San Francisco cell phones to be a part of the experience 5% Under Bay Area. Although each of our publications and thoroughly relish in the program. As an 12% 35 7% Under 35–44 The Encore Advantage Encore arts program advertiser, you are able 28% 35 70% 63% is unique, each is, like our audience, acutely 65+ 14% focused on ARTS, CULTURE and COMMUNITY. to directly engage with an affluent, educated 47% 45–54 Encore has the audience and the reach to Encore arts programs and Encore Spotlight % Are female 65+ 35–54 help you develop a strong and strategic media offer niche marketing opportunities for and undistracted audience excited about the 28% 26% Encore arts programs are our most distinct performance and passionate about the arts. 55–64 55–64 marketing mix. Let us help you connect to an companies and organizations that are looking to audience of receptive, affluent influencers to reach a diverse, affluent and educated audience. and well-received products, as they transcend After the show, Encore offers all programs create a credible and warm engagement with In a world of a constantly evolving media media to become an integral part of the digitally on our website Encore Spotlight, to the arts patrons in the Greater Seattle Area and landscape, here are five reasons that you should theatre experience. Our programs connect enjoy for years to come. MARITAL STATUS 84% 92% MARITAL STATUS over 1.3 million patrons to the storylines, casts Graduated from a 4-year San Francisco Bay Area. integrate Encore into your marketing strategy. college/university and performances, enriching the emotion We invite your business to become a part of 32% 36% and connection they feel during the shows. the arts community by advertising with Encore. single single Our programs become the souvenirs that To find out more or view our collection of past Why digital? Why print? Why both? audiences collect, share and look back upon programs, visit us at encoremediagroup.com. 68% 64% married/partnered married/partnered Premium products: Welcomed, not Leverage credibility: Print sways Two halves of a when they want to remember all the feelings 83% 82% While our print forced: Each Our programs influencers: An whole: Your print and products garner program is warmly consistently offer American Consumer digital advertising are Travel domestically respect from your received as it is readers high-quality, study found that more effective when target consumer, personally handed reliable content “influencers,” those both channels are HOUSEHOLD INCOME HOUSEHOLD INCOME with Encore Spotlight to attendees at which develops who have the ability utilized. Influencing we can develop each performance. credibility with to sway others, a consumer on Encore Spotlight 15% 10% a companion According to our our audience. Our are influenced by multiple media <$50K <$50K campaign to ensure 2014 audience advertisers can print ads, with 51% platforms drives Encore Spotlight is the digital hub for 34% 27% that your brand survey, 72% of easily leverage being influenced them from performing arts in the Greater Seattle Area $50K–$100K 81% Make annual 84% $50K–$100K reaches its target patrons take their this credibility with by magazines and awareness to action. philanthropic audience and programs home readers to make lead 53% influenced by With our print and and San Francisco Bay Area. It was created as 34% contributions 36% $100K–$200K $100K–$200K achieves success— as a souvenir of generation and sales newspapers. digital options an extension of Encore’s arts programs and whether that be their experience. much easier. bundled together, we provides a new platform of engagement for 13% 21% increased traffic, can build a cohesive $200K–$500K $200K–$500K curious audiences and seasoned arts patrons. brand awareness, campaign to reach Encore Spotlight offers compelling content, 4% 6% conversions or more. your target audience $500K+ $500K+ Encore is here to help during each stage access to digital Encore arts programs, and and email marketing, in the Greater Seattle 63% 56% you understand and of the decision- local performance calendars. The site is a Area, San Francisco Bay Area, or both. Encore Dine out before/after a evaluate the best making process. compelling way for visitors to engage with their Spotlight is a great avenue to reach general performance campaign options local performance arts communities, giving audiences, in a measurable way, without having for your brand and them the ability to learn more about performing to select a singular venue or performance. price point. arts organizations’ current and upcoming seasons alongside the general happenings of Encore Spotlight offers digital marketing our cultural communities. and advertising opportunities to enhance 82% 90% accessibility to targeted audiences and arts

2014 GMA Audience Encore Spotlight is an easy way to extend your patrons to increase brand visibility, boost Own a home Research Study 425 N. 85th St, Seattle, WA 98103 advertising to arts patrons, through display consideration and drive action. 206.443.0445 | encoremediagroup.com Seattle, WA Seattle, WA Mountain View/Palo Alto, CA Seattle, WA Seattle, WA Seattle, WA Seattle, WA Seattle, WA Book-It was founded in 1986 by a From its 1963 inception through Founded in 1965, A Contemporary University of ’s Meany Seattle Theatre Group (STG) is a non- Over the course of 47 years, group of theatre artists who love today, Seattle Repertory Theatre From its humble beginnings as a Theatre (ACT) is dedicated to Center for the Performing Arts One of the most prominent theatres profit organization which presents TheatreWorks has evolved from to read and are passionate about has been a vital source for creative touring group founded in 1976 by six producing relevant works on fosters innovative performances for young audiences in the country, more than 400 shows annually, most humble beginnings to become literacy. Since then, Book-It has thought and conversation. One of friends, Taproot Theatre Company contemporary themes, nurturing that advance public engagement, Seattle Children’s Theatre (SCT) taking place at The Paramount, The one of America’s outstanding produced over 100 world premiere the largest and most renowned is now Seattle’s largest mid-size artists and collaborating with cultural exchange and learning. is internationally recognized as a Moore and The Neptune. As steward professional theatres and the adaptations of literature, many regional theatres in the country, theatre company. Today, Taproot promising playwrights and local Meany Center provides opportunities leading producer of professional of these historic venues, STG is third largest repertory theatre in of which are classics of Western Seattle Rep produces a mix of Theatre serves over 150,000 performing artists working in for diverse artists, community, theatre, educational programs and focused on making them accessible the Bay Area. Chartered by the literature’s canon. Support from classics, recent Broadway hits and people annually throughout the a variety of media. They have students and faculty to connect in new works. At the close of its 44th to all artists and audiences. With a City of Palo Alto in 1970 to create Corporate Council for the Arts (now contemporary works, receiving Pacific Northwestwith its Jewell multiple initiatives to engage the discovery and exploration of the season in 2018, SCT has produced mission to make diverse performing a performance company that ArtsFund), Theatre Puget Sound and the Tony Award for Outstanding Mainstage and Isaac Studio Theatre audiences, develop new works and arts to create positive change in 263 plays, 113 of which were world arts and education an integral part reflected the concerns and diversity enabled this thriving Regional Theatre in 1990. seasons, Touring programs and keep the arts accessible; ACT’s the world. Performances by world- premieres, entertaining, inspiring of the region’s rich cultural identity, of the community, TheatreWorks company to move to The Armory at Acting Studio. Mainstage has presented many renowned artists take place in the and educating over 4 million STG’s shows are top quality and pull celebrates the human spirit through Seattle Center in 2000. world, American and West Coast 1,200 seat Meany Hall, acclaimed children. audiences from across the region. innovative productions, new works premieres. for its acoustics. and education programs. Seattle, WA

Seattle, WA Seattle Shakespeare Company is Puget Sound’s year-round, Stanford, CA Issaquah/Everett, WA San Francisco, CA Working with Broadway Across Seattle, WA professional, classical theatre. The Seattle, WA Stanford Live presents the finest Based in Issaquah, with Since 1965, American Conservatory America, Broadway at The company’s success stems from a Founded in 1972, Pacific Northwest in performance from around performances also in Everett, Theater (A.C.T.) has nurtured the Paramount brings the lavish More than just a choir, Seattle Men’s deep belief in the power and vibrancy Ballet (PNB) is one of the largest the world, fosters a vibrant Village Theatre has been a leading art of live theatre through dynamic and acclaimed musicals from Chorus and Seattle Women’s Chorus of the time-tested words and ideas and most highly-regarded ballet learning community and provides producer of musical theatre in productions, intensive actor training Broadway to Seattle’s own have been dedicated advocates for of classical playwrights along with a companies in the United States. distinctive experiences through the Pacific Northwest since 1979. in its Conservatory and an ongoing Paramount Theatre in nine shows the LGBTQ community in Seattle commitment to artistic excellence. PNB and its company of nearly 50 the performing arts. Stanford Live Nationally recognized for its engagement with its community. throughout the year, with some and across the country since Their combined programs—indoor dancers epitomizes excellence in is simultaneously a public square, contribution to the development of Today, A.C.T.’s performance, attracting audiences of 100,000 their founding in 1979 and 2002, and outdoor productions, regional more than 100 performances each a sanctuary and a lab, drawing on new musicals, Village Theatre is education and outreach programs throughout their run. respectively. Combined, Seattle tours and educational programs— year at McCaw Hall in Seattle. the breadth and depth of Stanford one of the region’s best-attended annually reach more than 250,000 Men’s Chorus and Seattle Women’s reach across barriers of income, University to connect its more than professional theatres, with over people in the Bay Area at the Geary Chorus are the largest community geography and education to bring 100 performances each season to 20,000 subscribers. and Strand Theatres. choral organization in North classical theatre to Washington. America. the significant issues, ideas and Orindo, CA discoveries of our time. California Shakespeare Theater (Cal Shakes) redefines classical theatre for the 21st century, Seattle, WA The Paramount Theatre Berkeley, CA making works of extraordinary San Francisco, CA Seattle, WA Voted 2018 Orchestra of the Year artistry that engage with our Tacoma, WA Berkeley Rep has grown from a San Francisco Opera, one of the by Gramophone Classical Music contemporary moment. Over four Founded in 1963, Seattle Opera storefront stage to an international world’s leading opera companies for Awards, the Seattle Symphony is Tacoma Arts Live (formerly decades, Cal Shakes has become a is recognized internationally for leader in innovative theatre, more than 90 years, is synonymous one of America’s leading symphony Broadway Center for the Performing cornerstone of Bay Area’s summer the quality of its productions. The receiving the Tony Award for with what the Bay Area is known orchestras and is internationally Arts) in Tacoma’s historic Theater theatre, producing works from the company is committed to advancing Outstanding Regional Theatre for—entrepreneurship, innovation acclaimed for its innovative District is a central hub for arts and Shakespeare canon and beyond, the cultural life in the Pacific in 1997. Known for its ambition, and community involvement. The programming and extensive performance in the South Sound. including new classics that expand Northwest with performances of the relevance and excellence, as well War Memorial Opera House has recording history. The Grammy- Tacoma Arts Live offers Broadway and reframe the concept and highest caliber through innovative as its adventurous audience, the been the Opera’s home since 1932 winning Symphony is enjoyed by musicals plus a wide range of ownership of “classic theatre. education and community programs. where they continue to commission more than 500,000 people each diverse performance genres, nonprofit has provided a welcoming Each year, more than 95,000 people numerous world premieres and train year through live performances. including modern circus and magic home for emerging and established attend Seattle Opera performances. artists since 1968. Since its some of opera’s greatest young The Symphony performs at S. acts, music, film, lecture, dance founding, over 5.5 million people artists. Mark Taper Auditorium, one of two and theatre. have enjoyed nearly 500 shows at acoustically state-of-the-art venues CREDITS Berkeley Rep, which have gone on at . Front cover: photo courtesy of Stanford Live to win a host of national awards. Back cover: photo by John Ulman, courtesy of Book-It Repertory Theatre Right: photo by Bob Cerelli, courtesy of Seattle Theater Group Seattle, WA Seattle, WA Mountain View/Palo Alto, CA Seattle, WA Seattle, WA Seattle, WA Seattle, WA Seattle, WA Book-It was founded in 1986 by a From its 1963 inception through Founded in 1965, A Contemporary University of Washington’s Meany Seattle Theatre Group (STG) is a non- Over the course of 47 years, group of theatre artists who love today, Seattle Repertory Theatre From its humble beginnings as a Theatre (ACT) is dedicated to Center for the Performing Arts One of the most prominent theatres profit organization which presents TheatreWorks has evolved from to read and are passionate about has been a vital source for creative touring group founded in 1976 by six producing relevant works on fosters innovative performances for young audiences in the country, more than 400 shows annually, most humble beginnings to become literacy. Since then, Book-It has thought and conversation. One of friends, Taproot Theatre Company contemporary themes, nurturing that advance public engagement, Seattle Children’s Theatre (SCT) taking place at The Paramount, The one of America’s outstanding produced over 100 world premiere the largest and most renowned is now Seattle’s largest mid-size artists and collaborating with cultural exchange and learning. is internationally recognized as a Moore and The Neptune. As steward professional theatres and the adaptations of literature, many regional theatres in the country, theatre company. Today, Taproot promising playwrights and local Meany Center provides opportunities leading producer of professional of these historic venues, STG is third largest repertory theatre in of which are classics of Western Seattle Rep produces a mix of Theatre serves over 150,000 performing artists working in for diverse artists, community, theatre, educational programs and focused on making them accessible the Bay Area. Chartered by the literature’s canon. Support from classics, recent Broadway hits and people annually throughout the a variety of media. They have students and faculty to connect in new works. At the close of its 44th to all artists and audiences. With a City of Palo Alto in 1970 to create Corporate Council for the Arts (now contemporary works, receiving Pacific Northwestwith its Jewell multiple initiatives to engage the discovery and exploration of the season in 2018, SCT has produced mission to make diverse performing a performance company that ArtsFund), Theatre Puget Sound and the Tony Award for Outstanding Mainstage and Isaac Studio Theatre audiences, develop new works and arts to create positive change in 263 plays, 113 of which were world arts and education an integral part reflected the concerns and diversity Seattle Center enabled this thriving Regional Theatre in 1990. seasons, Touring programs and keep the arts accessible; ACT’s the world. Performances by world- premieres, entertaining, inspiring of the region’s rich cultural identity, of the community, TheatreWorks company to move to The Armory at Acting Studio. Mainstage has presented many renowned artists take place in the and educating over 4 million STG’s shows are top quality and pull celebrates the human spirit through Seattle Center in 2000. world, American and West Coast 1,200 seat Meany Hall, acclaimed children. audiences from across the region. innovative productions, new works premieres. for its acoustics. and education programs. Seattle, WA

Seattle, WA Seattle Shakespeare Company is Puget Sound’s year-round, Stanford, CA Issaquah/Everett, WA San Francisco, CA Working with Broadway Across Seattle, WA professional, classical theatre. The Seattle, WA Stanford Live presents the finest Based in Issaquah, with Since 1965, American Conservatory America, Broadway at The company’s success stems from a Founded in 1972, Pacific Northwest in performance from around performances also in Everett, Theater (A.C.T.) has nurtured the Paramount brings the lavish More than just a choir, Seattle Men’s deep belief in the power and vibrancy Ballet (PNB) is one of the largest the world, fosters a vibrant Village Theatre has been a leading art of live theatre through dynamic and acclaimed musicals from Chorus and Seattle Women’s Chorus of the time-tested words and ideas and most highly-regarded ballet learning community and provides producer of musical theatre in productions, intensive actor training Broadway to Seattle’s own have been dedicated advocates for of classical playwrights along with a companies in the United States. distinctive experiences through the Pacific Northwest since 1979. in its Conservatory and an ongoing Paramount Theatre in nine shows the LGBTQ community in Seattle commitment to artistic excellence. PNB and its company of nearly 50 the performing arts. Stanford Live Nationally recognized for its engagement with its community. throughout the year, with some and across the country since Their combined programs—indoor dancers epitomizes excellence in is simultaneously a public square, contribution to the development of Today, A.C.T.’s performance, attracting audiences of 100,000 their founding in 1979 and 2002, and outdoor productions, regional more than 100 performances each a sanctuary and a lab, drawing on new musicals, Village Theatre is education and outreach programs throughout their run. respectively. Combined, Seattle tours and educational programs— year at McCaw Hall in Seattle. the breadth and depth of Stanford one of the region’s best-attended annually reach more than 250,000 Men’s Chorus and Seattle Women’s reach across barriers of income, University to connect its more than professional theatres, with over people in the Bay Area at the Geary Chorus are the largest community geography and education to bring 100 performances each season to 20,000 subscribers. and Strand Theatres. choral organization in North classical theatre to Washington. America. the significant issues, ideas and Orindo, CA discoveries of our time. California Shakespeare Theater (Cal Shakes) redefines classical theatre for the 21st century, Seattle, WA The Paramount Theatre Berkeley, CA making works of extraordinary San Francisco, CA Seattle, WA Voted 2018 Orchestra of the Year artistry that engage with our Tacoma, WA Berkeley Rep has grown from a San Francisco Opera, one of the by Gramophone Classical Music contemporary moment. Over four Founded in 1963, Seattle Opera storefront stage to an international world’s leading opera companies for Awards, the Seattle Symphony is Tacoma Arts Live (formerly decades, Cal Shakes has become a is recognized internationally for leader in innovative theatre, more than 90 years, is synonymous one of America’s leading symphony Broadway Center for the Performing cornerstone of Bay Area’s summer the quality of its productions. The receiving the Tony Award for with what the Bay Area is known orchestras and is internationally Arts) in Tacoma’s historic Theater theatre, producing works from the company is committed to advancing Outstanding Regional Theatre for—entrepreneurship, innovation acclaimed for its innovative District is a central hub for arts and Shakespeare canon and beyond, the cultural life in the Pacific in 1997. Known for its ambition, and community involvement. The programming and extensive performance in the South Sound. including new classics that expand Northwest with performances of the relevance and excellence, as well War Memorial Opera House has recording history. The Grammy- Tacoma Arts Live offers Broadway and reframe the concept and highest caliber through innovative as its adventurous audience, the been the Opera’s home since 1932 winning Symphony is enjoyed by musicals plus a wide range of ownership of “classic theatre. education and community programs. where they continue to commission more than 500,000 people each diverse performance genres, nonprofit has provided a welcoming Each year, more than 95,000 people numerous world premieres and train year through live performances. including modern circus and magic home for emerging and established attend Seattle Opera performances. artists since 1968. Since its some of opera’s greatest young The Symphony performs at S. acts, music, film, lecture, dance founding, over 5.5 million people artists. Mark Taper Auditorium, one of two and theatre. have enjoyed nearly 500 shows at acoustically state-of-the-art venues CREDITS Berkeley Rep, which have gone on at Benaroya Hall. Front cover: photo courtesy of Stanford Live to win a host of national awards. Back cover: photo by John Ulman, courtesy of Book-It Repertory Theatre Right: photo by Bob Cerelli, courtesy of Seattle Theater Group Seattle, WA Seattle, WA Mountain View/Palo Alto, CA Seattle, WA Seattle, WA Seattle, WA Seattle, WA Seattle, WA Book-It was founded in 1986 by a From its 1963 inception through Founded in 1965, A Contemporary University of Washington’s Meany Seattle Theatre Group (STG) is a non- Over the course of 47 years, group of theatre artists who love today, Seattle Repertory Theatre From its humble beginnings as a Theatre (ACT) is dedicated to Center for the Performing Arts One of the most prominent theatres profit organization which presents TheatreWorks has evolved from to read and are passionate about has been a vital source for creative touring group founded in 1976 by six producing relevant works on fosters innovative performances for young audiences in the country, more than 400 shows annually, most humble beginnings to become literacy. Since then, Book-It has thought and conversation. One of friends, Taproot Theatre Company contemporary themes, nurturing that advance public engagement, Seattle Children’s Theatre (SCT) taking place at The Paramount, The one of America’s outstanding produced over 100 world premiere the largest and most renowned is now Seattle’s largest mid-size artists and collaborating with cultural exchange and learning. is internationally recognized as a Moore and The Neptune. As steward professional theatres and the adaptations of literature, many regional theatres in the country, theatre company. Today, Taproot promising playwrights and local Meany Center provides opportunities leading producer of professional of these historic venues, STG is third largest repertory theatre in of which are classics of Western Seattle Rep produces a mix of Theatre serves over 150,000 performing artists working in for diverse artists, community, theatre, educational programs and focused on making them accessible the Bay Area. Chartered by the literature’s canon. Support from classics, recent Broadway hits and people annually throughout the a variety of media. They have students and faculty to connect in new works. At the close of its 44th to all artists and audiences. With a City of Palo Alto in 1970 to create Corporate Council for the Arts (now contemporary works, receiving Pacific Northwestwith its Jewell multiple initiatives to engage the discovery and exploration of the season in 2018, SCT has produced mission to make diverse performing a performance company that ArtsFund), Theatre Puget Sound and the Tony Award for Outstanding Mainstage and Isaac Studio Theatre audiences, develop new works and arts to create positive change in 263 plays, 113 of which were world arts and education an integral part reflected the concerns and diversity Seattle Center enabled this thriving Regional Theatre in 1990. seasons, Touring programs and keep the arts accessible; ACT’s the world. Performances by world- premieres, entertaining, inspiring of the region’s rich cultural identity, of the community, TheatreWorks company to move to The Armory at Acting Studio. Mainstage has presented many renowned artists take place in the and educating over 4 million STG’s shows are top quality and pull celebrates the human spirit through Seattle Center in 2000. world, American and West Coast 1,200 seat Meany Hall, acclaimed children. audiences from across the region. innovative productions, new works premieres. for its acoustics. and education programs. Seattle, WA

Seattle, WA Seattle Shakespeare Company is Puget Sound’s year-round, Stanford, CA Issaquah/Everett, WA San Francisco, CA Working with Broadway Across Seattle, WA professional, classical theatre. The Seattle, WA Stanford Live presents the finest Based in Issaquah, with Since 1965, American Conservatory America, Broadway at The company’s success stems from a Founded in 1972, Pacific Northwest in performance from around performances also in Everett, Theater (A.C.T.) has nurtured the Paramount brings the lavish More than just a choir, Seattle Men’s deep belief in the power and vibrancy Ballet (PNB) is one of the largest the world, fosters a vibrant Village Theatre has been a leading art of live theatre through dynamic and acclaimed musicals from Chorus and Seattle Women’s Chorus of the time-tested words and ideas and most highly-regarded ballet learning community and provides producer of musical theatre in productions, intensive actor training Broadway to Seattle’s own have been dedicated advocates for of classical playwrights along with a companies in the United States. distinctive experiences through the Pacific Northwest since 1979. in its Conservatory and an ongoing Paramount Theatre in nine shows the LGBTQ community in Seattle commitment to artistic excellence. PNB and its company of nearly 50 the performing arts. Stanford Live Nationally recognized for its engagement with its community. throughout the year, with some and across the country since Their combined programs—indoor dancers epitomizes excellence in is simultaneously a public square, contribution to the development of Today, A.C.T.’s performance, attracting audiences of 100,000 their founding in 1979 and 2002, and outdoor productions, regional more than 100 performances each a sanctuary and a lab, drawing on new musicals, Village Theatre is education and outreach programs throughout their run. respectively. Combined, Seattle tours and educational programs— year at McCaw Hall in Seattle. the breadth and depth of Stanford one of the region’s best-attended annually reach more than 250,000 Men’s Chorus and Seattle Women’s reach across barriers of income, University to connect its more than professional theatres, with over people in the Bay Area at the Geary Chorus are the largest community geography and education to bring 100 performances each season to 20,000 subscribers. and Strand Theatres. choral organization in North classical theatre to Washington. America. the significant issues, ideas and Orindo, CA discoveries of our time. California Shakespeare Theater (Cal Shakes) redefines classical theatre for the 21st century, Seattle, WA The Paramount Theatre Berkeley, CA making works of extraordinary San Francisco, CA Seattle, WA Voted 2018 Orchestra of the Year artistry that engage with our Tacoma, WA Berkeley Rep has grown from a San Francisco Opera, one of the by Gramophone Classical Music contemporary moment. Over four Founded in 1963, Seattle Opera storefront stage to an international world’s leading opera companies for Awards, the Seattle Symphony is Tacoma Arts Live (formerly decades, Cal Shakes has become a is recognized internationally for leader in innovative theatre, more than 90 years, is synonymous one of America’s leading symphony Broadway Center for the Performing cornerstone of Bay Area’s summer the quality of its productions. The receiving the Tony Award for with what the Bay Area is known orchestras and is internationally Arts) in Tacoma’s historic Theater theatre, producing works from the company is committed to advancing Outstanding Regional Theatre for—entrepreneurship, innovation acclaimed for its innovative District is a central hub for arts and Shakespeare canon and beyond, the cultural life in the Pacific in 1997. Known for its ambition, and community involvement. The programming and extensive performance in the South Sound. including new classics that expand Northwest with performances of the relevance and excellence, as well War Memorial Opera House has recording history. The Grammy- Tacoma Arts Live offers Broadway and reframe the concept and highest caliber through innovative as its adventurous audience, the been the Opera’s home since 1932 winning Symphony is enjoyed by musicals plus a wide range of ownership of “classic theatre. education and community programs. where they continue to commission more than 500,000 people each diverse performance genres, nonprofit has provided a welcoming Each year, more than 95,000 people numerous world premieres and train year through live performances. including modern circus and magic home for emerging and established attend Seattle Opera performances. artists since 1968. Since its some of opera’s greatest young The Symphony performs at S. acts, music, film, lecture, dance founding, over 5.5 million people artists. Mark Taper Auditorium, one of two and theatre. have enjoyed nearly 500 shows at acoustically state-of-the-art venues CREDITS Berkeley Rep, which have gone on at Benaroya Hall. Front cover: photo courtesy of Stanford Live to win a host of national awards. Back cover: photo by John Ulman, courtesy of Book-It Repertory Theatre Right: photo by Bob Cerelli, courtesy of Seattle Theater Group Seattle, WA Seattle, WA Mountain View/Palo Alto, CA Seattle, WA Seattle, WA Seattle, WA Seattle, WA Seattle, WA Book-It was founded in 1986 by a From its 1963 inception through Founded in 1965, A Contemporary University of Washington’s Meany Seattle Theatre Group (STG) is a non- Over the course of 47 years, group of theatre artists who love today, Seattle Repertory Theatre From its humble beginnings as a Theatre (ACT) is dedicated to Center for the Performing Arts One of the most prominent theatres profit organization which presents TheatreWorks has evolved from to read and are passionate about has been a vital source for creative touring group founded in 1976 by six producing relevant works on fosters innovative performances for young audiences in the country, more than 400 shows annually, most humble beginnings to become literacy. Since then, Book-It has thought and conversation. One of friends, Taproot Theatre Company contemporary themes, nurturing that advance public engagement, Seattle Children’s Theatre (SCT) taking place at The Paramount, The one of America’s outstanding produced over 100 world premiere the largest and most renowned is now Seattle’s largest mid-size artists and collaborating with cultural exchange and learning. is internationally recognized as a Moore and The Neptune. As steward professional theatres and the adaptations of literature, many regional theatres in the country, theatre company. Today, Taproot promising playwrights and local Meany Center provides opportunities leading producer of professional of these historic venues, STG is third largest repertory theatre in of which are classics of Western Seattle Rep produces a mix of Theatre serves over 150,000 performing artists working in for diverse artists, community, theatre, educational programs and focused on making them accessible the Bay Area. Chartered by the literature’s canon. Support from classics, recent Broadway hits and people annually throughout the a variety of media. They have students and faculty to connect in new works. At the close of its 44th to all artists and audiences. With a City of Palo Alto in 1970 to create Corporate Council for the Arts (now contemporary works, receiving Pacific Northwestwith its Jewell multiple initiatives to engage the discovery and exploration of the season in 2018, SCT has produced mission to make diverse performing a performance company that ArtsFund), Theatre Puget Sound and the Tony Award for Outstanding Mainstage and Isaac Studio Theatre audiences, develop new works and arts to create positive change in 263 plays, 113 of which were world arts and education an integral part reflected the concerns and diversity Seattle Center enabled this thriving Regional Theatre in 1990. seasons, Touring programs and keep the arts accessible; ACT’s the world. Performances by world- premieres, entertaining, inspiring of the region’s rich cultural identity, of the community, TheatreWorks company to move to The Armory at Acting Studio. Mainstage has presented many renowned artists take place in the and educating over 4 million STG’s shows are top quality and pull celebrates the human spirit through Seattle Center in 2000. world, American and West Coast 1,200 seat Meany Hall, acclaimed children. audiences from across the region. innovative productions, new works premieres. for its acoustics. and education programs. Seattle, WA

Seattle, WA Seattle Shakespeare Company is Puget Sound’s year-round, Stanford, CA Issaquah/Everett, WA San Francisco, CA Working with Broadway Across Seattle, WA professional, classical theatre. The Seattle, WA Stanford Live presents the finest Based in Issaquah, with Since 1965, American Conservatory America, Broadway at The company’s success stems from a Founded in 1972, Pacific Northwest in performance from around performances also in Everett, Theater (A.C.T.) has nurtured the Paramount brings the lavish More than just a choir, Seattle Men’s deep belief in the power and vibrancy Ballet (PNB) is one of the largest the world, fosters a vibrant Village Theatre has been a leading art of live theatre through dynamic and acclaimed musicals from Chorus and Seattle Women’s Chorus of the time-tested words and ideas and most highly-regarded ballet learning community and provides producer of musical theatre in productions, intensive actor training Broadway to Seattle’s own have been dedicated advocates for of classical playwrights along with a companies in the United States. distinctive experiences through the Pacific Northwest since 1979. in its Conservatory and an ongoing Paramount Theatre in nine shows the LGBTQ community in Seattle commitment to artistic excellence. PNB and its company of nearly 50 the performing arts. Stanford Live Nationally recognized for its engagement with its community. throughout the year, with some and across the country since Their combined programs—indoor dancers epitomizes excellence in is simultaneously a public square, contribution to the development of Today, A.C.T.’s performance, attracting audiences of 100,000 their founding in 1979 and 2002, and outdoor productions, regional more than 100 performances each a sanctuary and a lab, drawing on new musicals, Village Theatre is education and outreach programs throughout their run. respectively. Combined, Seattle tours and educational programs— year at McCaw Hall in Seattle. the breadth and depth of Stanford one of the region’s best-attended annually reach more than 250,000 Men’s Chorus and Seattle Women’s reach across barriers of income, University to connect its more than professional theatres, with over people in the Bay Area at the Geary Chorus are the largest community geography and education to bring 100 performances each season to 20,000 subscribers. and Strand Theatres. choral organization in North classical theatre to Washington. America. the significant issues, ideas and Orindo, CA discoveries of our time. California Shakespeare Theater (Cal Shakes) redefines classical theatre for the 21st century, Seattle, WA The Paramount Theatre Berkeley, CA making works of extraordinary San Francisco, CA Seattle, WA Voted 2018 Orchestra of the Year artistry that engage with our Tacoma, WA Berkeley Rep has grown from a San Francisco Opera, one of the by Gramophone Classical Music contemporary moment. Over four Founded in 1963, Seattle Opera storefront stage to an international world’s leading opera companies for Awards, the Seattle Symphony is Tacoma Arts Live (formerly decades, Cal Shakes has become a is recognized internationally for leader in innovative theatre, more than 90 years, is synonymous one of America’s leading symphony Broadway Center for the Performing cornerstone of Bay Area’s summer the quality of its productions. The receiving the Tony Award for with what the Bay Area is known orchestras and is internationally Arts) in Tacoma’s historic Theater theatre, producing works from the company is committed to advancing Outstanding Regional Theatre for—entrepreneurship, innovation acclaimed for its innovative District is a central hub for arts and Shakespeare canon and beyond, the cultural life in the Pacific in 1997. Known for its ambition, and community involvement. The programming and extensive performance in the South Sound. including new classics that expand Northwest with performances of the relevance and excellence, as well War Memorial Opera House has recording history. The Grammy- Tacoma Arts Live offers Broadway and reframe the concept and highest caliber through innovative as its adventurous audience, the been the Opera’s home since 1932 winning Symphony is enjoyed by musicals plus a wide range of ownership of “classic theatre. education and community programs. where they continue to commission more than 500,000 people each diverse performance genres, nonprofit has provided a welcoming Each year, more than 95,000 people numerous world premieres and train year through live performances. including modern circus and magic home for emerging and established attend Seattle Opera performances. artists since 1968. Since its some of opera’s greatest young The Symphony performs at S. acts, music, film, lecture, dance founding, over 5.5 million people artists. Mark Taper Auditorium, one of two and theatre. have enjoyed nearly 500 shows at acoustically state-of-the-art venues CREDITS Berkeley Rep, which have gone on at Benaroya Hall. Front cover: photo courtesy of Stanford Live to win a host of national awards. Back cover: photo by John Ulman, courtesy of Book-It Repertory Theatre Right: photo by Bob Cerelli, courtesy of Seattle Theater Group Audience Demographics Audiences that enjoy our Encore arts programs are diverse in age and Who is Encore? interest, however, are bound by their engagement in the arts. In general, the art patrons are well-educated, affluent and active within their communities. Advertising with Encore Encore Media Group is a family-owned from that performance. As an advertiser, you business with 50 years of experience in take this journey with each patron. Greater Seattle Area San Francisco Bay Area publishing, advertising sales and marketing. Book-It Repertory Theatre We create and provide theatre & performance Per performance etiquette norms, each programs for 22 diverse organizations in venue asks their patrons to turn off their AGE AGE the Greater Seattle Area and San Francisco cell phones to be a part of the experience 5% Under Bay Area. Although each of our publications and thoroughly relish in the program. As an 12% 35 7% Under 35–44 The Encore Advantage Encore arts program advertiser, you are able 28% 35 70% 63% is unique, each is, like our audience, acutely 65+ 14% focused on ARTS, CULTURE and COMMUNITY. to directly engage with an affluent, educated 47% 45–54 Encore has the audience and the reach to Encore arts programs and Encore Spotlight % Are female 65+ 35–54 help you develop a strong and strategic media offer niche marketing opportunities for and undistracted audience excited about the 28% 26% Encore arts programs are our most distinct performance and passionate about the arts. 55–64 55–64 marketing mix. Let us help you connect to an companies and organizations that are looking to audience of receptive, affluent influencers to reach a diverse, affluent and educated audience. and well-received products, as they transcend After the show, Encore offers all programs create a credible and warm engagement with In a world of a constantly evolving media media to become an integral part of the digitally on our website Encore Spotlight, to the arts patrons in the Greater Seattle Area and landscape, here are five reasons that you should theatre experience. Our programs connect enjoy for years to come. MARITAL STATUS 84% 92% MARITAL STATUS over 1.3 million patrons to the storylines, casts Graduated from a 4-year San Francisco Bay Area. integrate Encore into your marketing strategy. college/university and performances, enriching the emotion We invite your business to become a part of 32% 36% and connection they feel during the shows. the arts community by advertising with Encore. single single Our programs become the souvenirs that To find out more or view our collection of past Why digital? Why print? Why both? audiences collect, share and look back upon programs, visit us at encoremediagroup.com. 68% 64% married/partnered married/partnered Premium products: Welcomed, not Leverage credibility: Print sways Two halves of a when they want to remember all the feelings 83% 82% While our print forced: Each Our programs influencers: An whole: Your print and products garner program is warmly consistently offer American Consumer digital advertising are Travel domestically respect from your received as it is readers high-quality, study found that more effective when target consumer, personally handed reliable content “influencers,” those both channels are HOUSEHOLD INCOME HOUSEHOLD INCOME with Encore Spotlight to attendees at which develops who have the ability utilized. Influencing we can develop each performance. credibility with to sway others, a consumer on Encore Spotlight 15% 10% a companion According to our our audience. Our are influenced by multiple media <$50K <$50K campaign to ensure 2014 audience advertisers can print ads, with 51% platforms drives Encore Spotlight is the digital hub for 34% 27% that your brand survey, 72% of easily leverage being influenced them from performing arts in the Greater Seattle Area $50K–$100K 81% Make annual 84% $50K–$100K reaches its target patrons take their this credibility with by magazines and awareness to action. philanthropic audience and programs home readers to make lead 53% influenced by With our print and and San Francisco Bay Area. It was created as 34% contributions 36% $100K–$200K $100K–$200K achieves success— as a souvenir of generation and sales newspapers. digital options an extension of Encore’s arts programs and whether that be their experience. much easier. bundled together, we provides a new platform of engagement for 13% 21% increased traffic, can build a cohesive $200K–$500K $200K–$500K curious audiences and seasoned arts patrons. brand awareness, campaign to reach Encore Spotlight offers compelling content, 4% 6% conversions or more. your target audience $500K+ $500K+ Encore is here to help during each stage access to digital Encore arts programs, and and email marketing, in the Greater Seattle 63% 56% you understand and of the decision- local performance calendars. The site is a Area, San Francisco Bay Area, or both. Encore Dine out before/after a evaluate the best making process. compelling way for visitors to engage with their Spotlight is a great avenue to reach general performance campaign options local performance arts communities, giving audiences, in a measurable way, without having for your brand and them the ability to learn more about performing to select a singular venue or performance. price point. arts organizations’ current and upcoming seasons alongside the general happenings of Encore Spotlight offers digital marketing our cultural communities. and advertising opportunities to enhance 82% 90% accessibility to targeted audiences and arts

2014 GMA Audience Encore Spotlight is an easy way to extend your patrons to increase brand visibility, boost Own a home Research Study 425 N. 85th St, Seattle, WA 98103 advertising to arts patrons, through display consideration and drive action. 206.443.0445 | encoremediagroup.com