Audience Demographics Audiences that enjoy our Encore arts programs are diverse in age and Who is Encore? interest, however, are bound by their engagement in the arts. In general, the art patrons are well-educated, affluent and active within their communities. Advertising with Encore Encore Media Group is a family-owned from that performance. As an advertiser, you business with 50 years of experience in take this journey with each patron. Greater Seattle Area San Francisco Bay Area publishing, advertising sales and marketing. Book-It Repertory Theatre We create and provide theatre & performance Per performance etiquette norms, each programs for 22 diverse organizations in venue asks their patrons to turn off their AGE AGE the Greater Seattle Area and San Francisco cell phones to be a part of the experience 5% Under Bay Area. Although each of our publications and thoroughly relish in the program. As an 12% 35 7% Under 35–44 The Encore Advantage Encore arts program advertiser, you are able 28% 35 70% 63% is unique, each is, like our audience, acutely 65+ 14% focused on ARTS, CULTURE and COMMUNITY. to directly engage with an affluent, educated 47% 45–54 Encore has the audience and the reach to Encore arts programs and Encore Spotlight % Are female 65+ 35–54 help you develop a strong and strategic media offer niche marketing opportunities for and undistracted audience excited about the 28% 26% Encore arts programs are our most distinct performance and passionate about the arts. 55–64 55–64 marketing mix. Let us help you connect to an companies and organizations that are looking to audience of receptive, affluent influencers to reach a diverse, affluent and educated audience. and well-received products, as they transcend After the show, Encore offers all programs create a credible and warm engagement with In a world of a constantly evolving media media to become an integral part of the digitally on our website Encore Spotlight, to the arts patrons in the Greater Seattle Area and landscape, here are five reasons that you should theatre experience. Our programs connect enjoy for years to come. MARITAL STATUS 84% 92% MARITAL STATUS over 1.3 million patrons to the storylines, casts Graduated from a 4-year San Francisco Bay Area. integrate Encore into your marketing strategy. college/university and performances, enriching the emotion We invite your business to become a part of 32% 36% and connection they feel during the shows. the arts community by advertising with Encore. single single Our programs become the souvenirs that To find out more or view our collection of past Why digital? Why print? Why both? audiences collect, share and look back upon programs, visit us at encoremediagroup.com. 68% 64% married/partnered married/partnered Premium products: Welcomed, not Leverage credibility: Print sways Two halves of a when they want to remember all the feelings 83% 82% While our print forced: Each Our programs influencers: An whole: Your print and products garner program is warmly consistently offer American Consumer digital advertising are Travel domestically respect from your received as it is readers high-quality, study found that more effective when target consumer, personally handed reliable content “influencers,” those both channels are HOUSEHOLD INCOME HOUSEHOLD INCOME with Encore Spotlight to attendees at which develops who have the ability utilized. Influencing we can develop each performance. credibility with to sway others, a consumer on Encore Spotlight 15% 10% a companion According to our our audience. Our are influenced by multiple media <$50K <$50K campaign to ensure 2014 audience advertisers can print ads, with 51% platforms drives Encore Spotlight is the digital hub for 34% 27% that your brand survey, 72% of easily leverage being influenced them from performing arts in the Greater Seattle Area $50K–$100K 81% Make annual 84% $50K–$100K reaches its target patrons take their this credibility with by magazines and awareness to action. philanthropic audience and programs home readers to make lead 53% influenced by With our print and and San Francisco Bay Area. It was created as 34% contributions 36% $100K–$200K $100K–$200K achieves success— as a souvenir of generation and sales newspapers. digital options an extension of Encore’s arts programs and whether that be their experience. much easier. bundled together, we provides a new platform of engagement for 13% 21% increased traffic, can build a cohesive $200K–$500K $200K–$500K curious audiences and seasoned arts patrons. brand awareness, campaign to reach Encore Spotlight offers compelling content, 4% 6% conversions or more. your target audience $500K+ $500K+ Encore is here to help during each stage access to digital Encore arts programs, and and email marketing, in the Greater Seattle 63% 56% you understand and of the decision- local performance calendars. The site is a Area, San Francisco Bay Area, or both. Encore Dine out before/after a evaluate the best making process. compelling way for visitors to engage with their Spotlight is a great avenue to reach general performance campaign options local performance arts communities, giving audiences, in a measurable way, without having for your brand and them the ability to learn more about performing to select a singular venue or performance. price point. arts organizations’ current and upcoming seasons alongside the general happenings of Encore Spotlight offers digital marketing our cultural communities. and advertising opportunities to enhance 82% 90% accessibility to targeted audiences and arts 2014 GMA Audience Encore Spotlight is an easy way to extend your patrons to increase brand visibility, boost Own a home Research Study 425 N. 85th St, Seattle, WA 98103 advertising to arts patrons, through display consideration and drive action. 206.443.0445 | encoremediagroup.com Audience Demographics Audiences that enjoy our Encore arts programs are diverse in age and Who is Encore? interest, however, are bound by their engagement in the arts. In general, the art patrons are well-educated, affluent and active within their communities. Advertising with Encore Encore Media Group is a family-owned from that performance. As an advertiser, you business with 50 years of experience in take this journey with each patron. Greater Seattle Area San Francisco Bay Area publishing, advertising sales and marketing. Book-It Repertory Theatre We create and provide theatre & performance Per performance etiquette norms, each programs for 22 diverse organizations in venue asks their patrons to turn off their AGE AGE the Greater Seattle Area and San Francisco cell phones to be a part of the experience 5% Under Bay Area. Although each of our publications and thoroughly relish in the program. As an 12% 35 7% Under 35–44 The Encore Advantage Encore arts program advertiser, you are able 28% 35 70% 63% is unique, each is, like our audience, acutely 65+ 14% focused on ARTS, CULTURE and COMMUNITY. to directly engage with an affluent, educated 47% 45–54 Encore has the audience and the reach to Encore arts programs and Encore Spotlight % Are female 65+ 35–54 help you develop a strong and strategic media offer niche marketing opportunities for and undistracted audience excited about the 28% 26% Encore arts programs are our most distinct performance and passionate about the arts. 55–64 55–64 marketing mix. Let us help you connect to an companies and organizations that are looking to audience of receptive, affluent influencers to reach a diverse, affluent and educated audience. and well-received products, as they transcend After the show, Encore offers all programs create a credible and warm engagement with In a world of a constantly evolving media media to become an integral part of the digitally on our website Encore Spotlight, to the arts patrons in the Greater Seattle Area and landscape, here are five reasons that you should theatre experience. Our programs connect enjoy for years to come. MARITAL STATUS 84% 92% MARITAL STATUS over 1.3 million patrons to the storylines, casts Graduated from a 4-year San Francisco Bay Area. integrate Encore into your marketing strategy. college/university and performances, enriching the emotion We invite your business to become a part of 32% 36% and connection they feel during the shows. the arts community by advertising with Encore. single single Our programs become the souvenirs that To find out more or view our collection of past Why digital? Why print? Why both? audiences collect, share and look back upon programs, visit us at encoremediagroup.com. 68% 64% married/partnered married/partnered Premium products: Welcomed, not Leverage credibility: Print sways Two halves of a when they want to remember all the feelings 83% 82% While our print forced: Each Our programs influencers: An whole: Your print and products garner program is warmly consistently offer American Consumer digital advertising are Travel domestically respect from your received as it is readers high-quality, study found that more effective when target consumer, personally handed reliable content “influencers,” those both channels are HOUSEHOLD INCOME HOUSEHOLD INCOME with Encore Spotlight to attendees at which develops who have the ability utilized. Influencing we can develop each performance. credibility with to sway others, a consumer on Encore Spotlight 15% 10% a companion According to our our audience. Our are influenced by multiple media <$50K <$50K campaign to ensure 2014 audience advertisers can print ads, with 51% platforms drives Encore Spotlight is the digital hub for 34% 27% that your brand survey, 72% of easily leverage being influenced them from performing arts in the Greater Seattle Area $50K–$100K 81% Make annual 84% $50K–$100K reaches its target patrons take their this credibility with by magazines and awareness to action. philanthropic audience and programs home readers to make lead 53% influenced by With our print and and San Francisco Bay Area.