Prologue The Spinal Scaffold (By Spine Design Ltd t/a The Back Shop)
Spine Design Ltd (trading as The Back Shop) has spent the last 38 years resear- As the name suggests The Spinal Sca old is a patented bespoke brace that sup- ching back pain, its causes, and prevention. Having measured the spinal curva- ports spines at all times throughout the day in perfect posture when the pressu- ture of 20,000 back su erers we have discovered a fact unknown to medical re in the discs is the least possible. science. Surgical bracing is an invasive medical technique whereby metal rods are Always sitting in perfect posture, at least 5 degrees back from the vertical, will in screwed into adjoining vertebrae to keep them in line. The Spinal Sca old is an 95% of cases result in pain free sitting for many hours at a time; 7-8 hours at an external brace that precisely duplicates the elongated S shapes of individual o ce desk, 3-4 hours driving. spines in perfect posture. Held in close contact it prevents the spine slumping into forward C shaped bad posture which is the main cause of back pain. Because Every spine is di erent; backprints are as unique as ngerprints. Our patented the spine is at all times in perfect S posture, walking, standing, sitting, bending, measuring machine provides the shapes of individual spines sitting in perfect slouching, lying etc., the result is pain free living. It is held in position against the posture when disc pressure is the least possible. This information is then used to thoracic spine by a shoulder brace which also pulls the upper body back to the manufacture home, o ce and car seats guaranteeing perfect posture with the vertical, and by a waist level belt against the lumbar spine, or if preferable by a success rate just quoted. The Spinal Sca old is similarly made and guarantees conventional trouser belt. It does not inhibit muscle function. that at every moment during the day, no matter what the activity, the spine is always supported in perfect posture. Back pain is caused by a body part touching a nerve exiting the spinal column. Back pain is relieved by breaking this contact. Repositioning the spine into per- Back pain is the most common pain. Eighty percent of the world’s population fect posture achieves this, resulting in the extraordinary success achieved in the ((7.2 billion) su er back pain at some time in their lives. At any moment in time seated position. 72 million ( 1% ) are in pain. The Spinal Sca old is a revolutionary new invention designed to free mankind of The main cause of back pain is bad posture which creates huge pressure in the its most common pain, su ered by 80% of the world’s population at some time inter vertebral discs causing them to bulge or rupture backwards and eventually in their lives. At any moment in time something in the region of 1% are in pain. making contact with nearby nerves exiting the spinal column causing pain. To cater exclusively to this enormous market, over 5 billion people, Spine Design has formed a new company Spinal Sca old Ltd. The logic is that always keeping the spine braced in perfect posture, walking, standing, sitting, running, bending, even sleeping, will result in pain free living. The Spinal Sca old is made from tough rigid lightweight material moulded to the precise The Spinal Sca old is the answer to the world’s most common pain because at all shape of the individual spine and held in posi- times it keeps the spine braced in perfect posture and thereby prevents the tion by a waist level 2 inch (50 mm.) belt and misaligned spine touching a nerve with resultant pain. This approach is unique two elasticised shoulder straps. The total as for the rst time a non-invasive solution exists that eliminates the cause of weight is approximately 1/2 lb. (350 gms.) The back pain. Existing treatments concentrate exclusively on eliminating symptoms width of the sca old is 2 inches (50 mm), and and not the cause. 0.2 inches (5 mm) thick. It is not visible under clothing. It is so light and narrow , the only part of the body it makes contact with is the spine,
that the person wearing it is unaware of its presence. For detailed information on the cause of back pain see bottom of home page “I would support the inference that the Spinal Sca old keeps www.back-shop.com Click on “cause of back pain,” “neck pain”, and especially, the spine in the most comfortable and least painful posture.” The shapes of individual spines are obtained by means of the Spinal System-S “Squeezing The Speci c Cause” (Which gives a simple explanation of the cause measuring machine. (See www.back-shop.com) However the patent incorpora- and a visual experiment using two saucers, an under in ated balloon, and a thick Frank Dowling tes a unique photographic method that makes it possible to supply a custom book standing on its edge, indicating a disc being squeezed out of position made spinal sca old, precisely duplicating the spinal curvature of any person making contact with a nerve resulting in pain.) (Orthopaedic Surgeon Blackrock anywhere in the world, without making physical contact. Clinic, the rst ever non UK presi- If you don’t know how the spine works you don’t know dent of the British Scoliosis Society. The procedure is to stand with the back towards a wall and the heels approxima- what causes back pain. Knowing how it works gives the tely 6 inches from the wall. The lower lumbar spine is then arched forward as in Should you require more information or wish to discuss back pain its causes and the accompanying photograph, making sure the resultant shape is visible and information to prevent it. prevention, feel free to contact Colm Campbell at 01-6712161 or email not obstructed by clothing. The head is brought backward towards the top of the [email protected] spine which is now in its own unique elongated S shape. A photograph, using a The Spinal Sca old will be of huge bene t to a number of medical conditions. smartphone held against the wall, is then taken. (The pressure in the discs is now For example: the least possible. And because high disc pressure is the main cause of back pain always keeping the spine in its own unique elongated S position eliminates back Ankylosing Spondylitis is an incurable disease of the spine whereby the spine pain. This is precisely what the Spinal Sca old does.) begins to sti en and eventually becomes rigid. It is essential that when this hap- pens the spine be in perfect posture and not bent forward. The Spinal Sca old To be tted for a Spinal Scaffold, In order to manufacture the can accomplish this. Something in the region of 60 million worldwide people are Spinal Sca old the distance aicted. between the bottom of the Call to The Back Shop, lumbar spine and upper Osteoporosis is a bone disease characterized by a loss of bone density. This 32 Exchequer Street, Dublin 2 (thoracic) spine must be me- causes the bone to become fragile and brittle and subject to stress fracture. The asured. The photo and this result of a spine moving forward out of perfect posture is to create stress in the Tel. 01-6712161 measurement, together with vertebrae. This can cause vertebral fracture. In engineering terms stress in an Email: [email protected] the person’s height, weight, object is de ned as weight multiplied by distance. Suppose the weight of a per- male or female, waist and son’s upper body is 100 lb. and it bends forward say 12 inches. The resultant chest measurements must stress this creates in the lumbar vertebrae is then 100 multiplied by 12 equalling be sent by email to 1200 in.lbs. When the spine is in perfect posture the body weight is not displaced Should this not be possible, or if you are from the vertical and the horizontal distance is zero. The stress in the vertebrae is situated anywhere in the world, email a [email protected] also zero because 100 lb. X 0 equals zero. Of course the vertebrae and discs are photo taken by smart phone as previou- still subjected to a compressive downward force of 100 lb. sly explained, showing the precise (see following recently unique shape of your spine when in per- received photo) The Spinal Sca old was invented by Spine Design’s Colm Campbell B.E., C.Eng, fect posture, to the above address. Eur Ing, MIEI (A Chartered Engineer who for over 30 years has been researching Again see following photo which depi- the cause and prevention of back pain, has published a book “The Engineering cts a spinal shape received by email, Solution to Su ering Back Pain” and lectures on the subject; he was chosen to containing the measurements of, length give the annual lecture to the largest pain clinic in Ireland in Tallaght Hospital.) of spine, waist, height, male / female, weight, build (large / small). Prologue The Spinal Scaffold (By Spine Design Ltd t/a The Back Shop)
Spine Design Ltd (trading as The Back Shop) has spent the last 38 years resear- As the name suggests The Spinal Sca old is a patented bespoke brace that sup- I have su ered back pain for some 40 years. If I sat without a lumbar support I ching back pain, its causes, and prevention. Having measured the spinal curva- ports spines at all times throughout the day in perfect posture when the pressu- would be in pain within seconds. If a lumbar support wasn’t available I would ture of 20,000 back su erers we have discovered a fact unknown to medical re in the discs is the least possible. stand. science. Surgical bracing is an invasive medical technique whereby metal rods are I have been wearing my Spinal Sca old (which we are about to market) on a con- Always sitting in perfect posture, at least 5 degrees back from the vertical, will in screwed into adjoining vertebrae to keep them in line. The Spinal Sca old is an tinuous basis (apart from bed) for the last four months and was completely pain 95% of cases result in pain free sitting for many hours at a time; 7-8 hours at an external brace that precisely duplicates the elongated S shapes of individual free. I decided to investigate what would happen if I stopped wearing it and for o ce desk, 3-4 hours driving. spines in perfect posture. Held in close contact it prevents the spine slumping the last 5 days have been completely pain free. I don’t use a lumbar support and into forward C shaped bad posture which is the main cause of back pain. Because Every spine is di erent; backprints are as unique as ngerprints. Our patented have subjected my spine to a great deal of mistreatment; bending, twisting, the spine is at all times in perfect S posture, walking, standing, sitting, bending, measuring machine provides the shapes of individual spines sitting in perfect always sitting in bad posture, slouching etc., trying to cause pain. I am unable to slouching, lying etc., the result is pain free living. It is held in position against the posture when disc pressure is the least possible. This information is then used to do so. thoracic spine by a shoulder brace which also pulls the upper body back to the manufacture home, o ce and car seats guaranteeing perfect posture with the vertical, and by a waist level belt against the lumbar spine, or if preferable by a I have been considering the cause. There would appear to be two; either my success rate just quoted. The Spinal Sca old is similarly made and guarantees conventional trouser belt. It does not inhibit muscle function. spine was on the point of being pain free coinciding with the wearing of the that at every moment during the day, no matter what the activity, the spine is Spinal Sca old, or the Spinal Sca old is responsible. In my opinion it’s the latter always supported in perfect posture. Back pain is caused by a body part touching a nerve exiting the spinal column. and have been considering how this could be. Back pain is relieved by breaking this contact. Repositioning the spine into per- Back pain is the most common pain. Eighty percent of the world’s population fect posture achieves this, resulting in the extraordinary success achieved in the Over the years, when I sat, a lumbar support would break contact between my ((7.2 billion) su er back pain at some time in their lives. At any moment in time seated position. herniated or swollen disc and the nerve root relieving pain. The Spinal Sca old 72 million ( 1% ) are in pain. has made this break permanent for the last 4 months. My theory is that because The Spinal Sca old is a revolutionary new invention designed to free mankind of The main cause of back pain is bad posture which creates huge pressure in the the spine is at all times in its own unique elongated S shape the disc pressure is its most common pain, su ered by 80% of the world’s population at some time inter vertebral discs causing them to bulge or rupture backwards and eventually low, resulting in a low stress in the exible annular ligament. If anything the ante- in their lives. At any moment in time something in the region of 1% are in pain. making contact with nearby nerves exiting the spinal column causing pain. rior of the same ligament is under greater stress. The tear in the damaged annu- To cater exclusively to this enormous market, over 5 billion people, Spine Design has formed a new company Spinal Sca old Ltd. lar ligament, now not stretched but under some compression, closes breaking The logic is that always keeping the spine braced in perfect posture, walking, o the extruded part of the disc now not getting sustenance from the disc standing, sitting, running, bending, even sleeping, will result in pain free living. proper, causing it to die and being sent to waste by the body. The Spinal Sca old is made from tough rigid lightweight material moulded to the precise The Spinal Sca old is the answer to the world’s most common pain because at all shape of the individual spine and held in posi- times it keeps the spine braced in perfect posture and thereby prevents the tion by a waist level 2 inch (50 mm.) belt and misaligned spine touching a nerve with resultant pain. This approach is unique Colm Campbell two elasticised shoulder straps. The total as for the rst time a non-invasive solution exists that eliminates the cause of weight is approximately 1/2 lb. (350 gms.) The back pain. Existing treatments concentrate exclusively on eliminating symptoms width of the sca old is 2 inches (50 mm), and and not the cause. 0.2 inches (5 mm) thick. It is not visible under clothing. It is so light and narrow , the only part of the body it makes contact with is the spine,
2
that the person wearing it is unaware of its presence. For detailed information on the cause of back pain see bottom of home page “I would support the inference that the Spinal Sca old keeps www.back-shop.com Click on “cause of back pain,” “neck pain”, and especially, the spine in the most comfortable and least painful posture.” The shapes of individual spines are obtained by means of the Spinal System-S “Squeezing The Speci c Cause” (Which gives a simple explanation of the cause measuring machine. (See www.back-shop.com) However the patent incorpora- and a visual experiment using two saucers, an under in ated balloon, and a thick Frank Dowling tes a unique photographic method that makes it possible to supply a custom book standing on its edge, indicating a disc being squeezed out of position made spinal sca old, precisely duplicating the spinal curvature of any person making contact with a nerve resulting in pain.) (Orthopaedic Surgeon Blackrock anywhere in the world, without making physical contact. Clinic, the rst ever non UK presi- If you don’t know how the spine works you don’t know dent of the British Scoliosis Society. The procedure is to stand with the back towards a wall and the heels approxima- what causes back pain. Knowing how it works gives the tely 6 inches from the wall. The lower lumbar spine is then arched forward as in Should you require more information or wish to discuss back pain its causes and the accompanying photograph, making sure the resultant shape is visible and information to prevent it. prevention, feel free to contact Colm Campbell at 01-6712161 or email not obstructed by clothing. The head is brought backward towards the top of the [email protected] spine which is now in its own unique elongated S shape. A photograph, using a The Spinal Sca old will be of huge bene t to a number of medical conditions. smartphone held against the wall, is then taken. (The pressure in the discs is now For example: the least possible. And because high disc pressure is the main cause of back pain always keeping the spine in its own unique elongated S position eliminates back Ankylosing Spondylitis is an incurable disease of the spine whereby the spine pain. This is precisely what the Spinal Sca old does.) begins to sti en and eventually becomes rigid. It is essential that when this hap- pens the spine be in perfect posture and not bent forward. The Spinal Sca old To be tted for a Spinal Scaffold, In order to manufacture the can accomplish this. Something in the region of 60 million worldwide people are Spinal Sca old the distance aicted. between the bottom of the Call to The Back Shop, lumbar spine and upper Osteoporosis is a bone disease characterized by a loss of bone density. This 32 Exchequer Street, Dublin 2 (thoracic) spine must be me- causes the bone to become fragile and brittle and subject to stress fracture. The asured. The photo and this result of a spine moving forward out of perfect posture is to create stress in the Tel. 01-6712161 measurement, together with vertebrae. This can cause vertebral fracture. In engineering terms stress in an Email: [email protected] the person’s height, weight, object is de ned as weight multiplied by distance. Suppose the weight of a per- male or female, waist and son’s upper body is 100 lb. and it bends forward say 12 inches. The resultant chest measurements must stress this creates in the lumbar vertebrae is then 100 multiplied by 12 equalling be sent by email to 1200 in.lbs. When the spine is in perfect posture the body weight is not displaced Should this not be possible, or if you are from the vertical and the horizontal distance is zero. The stress in the vertebrae is situated anywhere in the world, email a [email protected] also zero because 100 lb. X 0 equals zero. Of course the vertebrae and discs are photo taken by smart phone as previou- still subjected to a compressive downward force of 100 lb. sly explained, showing the precise (see following recently unique shape of your spine when in per- received photo) The Spinal Sca old was invented by Spine Design’s Colm Campbell B.E., C.Eng, fect posture, to the above address. Eur Ing, MIEI (A Chartered Engineer who for over 30 years has been researching Again see following photo which depi- the cause and prevention of back pain, has published a book “The Engineering cts a spinal shape received by email, Solution to Su ering Back Pain” and lectures on the subject; he was chosen to containing the measurements of, length give the annual lecture to the largest pain clinic in Ireland in Tallaght Hospital.) of spine, waist, height, male / female, weight, build (large / small). Prologue The Spinal Scaffold (By Spine Design Ltd t/a The Back Shop)
Spine Design Ltd (trading as The Back Shop) has spent the last 38 years resear- As the name suggests The Spinal Sca old is a patented bespoke brace that sup- ching back pain, its causes, and prevention. Having measured the spinal curva- ports spines at all times throughout the day in perfect posture when the pressu- ture of 20,000 back su erers we have discovered a fact unknown to medical re in the discs is the least possible. science. Surgical bracing is an invasive medical technique whereby metal rods are Always sitting in perfect posture, at least 5 degrees back from the vertical, will in screwed into adjoining vertebrae to keep them in line. The Spinal Sca old is an 95% of cases result in pain free sitting for many hours at a time; 7-8 hours at an external brace that precisely duplicates the elongated S shapes of individual o ce desk, 3-4 hours driving. spines in perfect posture. Held in close contact it prevents the spine slumping into forward C shaped bad posture which is the main cause of back pain. Because Every spine is di erent; backprints are as unique as ngerprints. Our patented the spine is at all times in perfect S posture, walking, standing, sitting, bending, measuring machine provides the shapes of individual spines sitting in perfect slouching, lying etc., the result is pain free living. It is held in position against the posture when disc pressure is the least possible. This information is then used to thoracic spine by a shoulder brace which also pulls the upper body back to the manufacture home, o ce and car seats guaranteeing perfect posture with the vertical, and by a waist level belt against the lumbar spine, or if preferable by a success rate just quoted. The Spinal Sca old is similarly made and guarantees conventional trouser belt. It does not inhibit muscle function. that at every moment during the day, no matter what the activity, the spine is always supported in perfect posture. Back pain is caused by a body part touching a nerve exiting the spinal column. Back pain is relieved by breaking this contact. Repositioning the spine into per- Back pain is the most common pain. Eighty percent of the world’s population fect posture achieves this, resulting in the extraordinary success achieved in the ((7.2 billion) su er back pain at some time in their lives. At any moment in time seated position. 72 million ( 1% ) are in pain. The Spinal Sca old is a revolutionary new invention designed to free mankind of The main cause of back pain is bad posture which creates huge pressure in the its most common pain, su ered by 80% of the world’s population at some time inter vertebral discs causing them to bulge or rupture backwards and eventually in their lives. At any moment in time something in the region of 1% are in pain. making contact with nearby nerves exiting the spinal column causing pain. To cater exclusively to this enormous market, over 5 billion people, Spine Design has formed a new company Spinal Sca old Ltd. The logic is that always keeping the spine braced in perfect posture, walking, standing, sitting, running, bending, even sleeping, will result in pain free living. The Spinal Sca old is made from tough rigid lightweight material moulded to the precise The Spinal Sca old is the answer to the world’s most common pain because at all shape of the individual spine and held in posi- times it keeps the spine braced in perfect posture and thereby prevents the tion by a waist level 2 inch (50 mm.) belt and misaligned spine touching a nerve with resultant pain. This approach is unique two elasticised shoulder straps. The total as for the rst time a non-invasive solution exists that eliminates the cause of weight is approximately 1/2 lb. (350 gms.) The back pain. Existing treatments concentrate exclusively on eliminating symptoms width of the sca old is 2 inches (50 mm), and and not the cause. 0.2 inches (5 mm) thick. It is not visible under clothing. It is so light and narrow , the only part of the body it makes contact with is the spine,
3
that the person wearing it is unaware of its presence. For detailed information on the cause of back pain see bottom of home page “I would support the inference that the Spinal Sca old keeps www.back-shop.com Click on “cause of back pain,” “neck pain”, and especially, the spine in the most comfortable and least painful posture.” The shapes of individual spines are obtained by means of the Spinal System-S “Squeezing The Speci c Cause” (Which gives a simple explanation of the cause measuring machine. (See www.back-shop.com) However the patent incorpora- and a visual experiment using two saucers, an under in ated balloon, and a thick Frank Dowling tes a unique photographic method that makes it possible to supply a custom book standing on its edge, indicating a disc being squeezed out of position made spinal sca old, precisely duplicating the spinal curvature of any person making contact with a nerve resulting in pain.) (Orthopaedic Surgeon Blackrock anywhere in the world, without making physical contact. Clinic, the rst ever non UK presi- If you don’t know how the spine works you don’t know dent of the British Scoliosis Society. The procedure is to stand with the back towards a wall and the heels approxima- what causes back pain. Knowing how it works gives the tely 6 inches from the wall. The lower lumbar spine is then arched forward as in Should you require more information or wish to discuss back pain its causes and the accompanying photograph, making sure the resultant shape is visible and information to prevent it. prevention, feel free to contact Colm Campbell at 01-6712161 or email not obstructed by clothing. The head is brought backward towards the top of the [email protected] spine which is now in its own unique elongated S shape. A photograph, using a The Spinal Sca old will be of huge bene t to a number of medical conditions. smartphone held against the wall, is then taken. (The pressure in the discs is now For example: the least possible. And because high disc pressure is the main cause of back pain always keeping the spine in its own unique elongated S position eliminates back Ankylosing Spondylitis is an incurable disease of the spine whereby the spine pain. This is precisely what the Spinal Sca old does.) begins to sti en and eventually becomes rigid. It is essential that when this hap- pens the spine be in perfect posture and not bent forward. The Spinal Sca old To be tted for a Spinal Scaffold, In order to manufacture the can accomplish this. Something in the region of 60 million worldwide people are Spinal Sca old the distance aicted. between the bottom of the Call to The Back Shop, lumbar spine and upper Osteoporosis is a bone disease characterized by a loss of bone density. This 32 Exchequer Street, Dublin 2 (thoracic) spine must be me- causes the bone to become fragile and brittle and subject to stress fracture. The asured. The photo and this result of a spine moving forward out of perfect posture is to create stress in the Tel. 01-6712161 measurement, together with vertebrae. This can cause vertebral fracture. In engineering terms stress in an Email: [email protected] the person’s height, weight, object is de ned as weight multiplied by distance. Suppose the weight of a per- male or female, waist and son’s upper body is 100 lb. and it bends forward say 12 inches. The resultant chest measurements must stress this creates in the lumbar vertebrae is then 100 multiplied by 12 equalling be sent by email to 1200 in.lbs. When the spine is in perfect posture the body weight is not displaced Should this not be possible, or if you are from the vertical and the horizontal distance is zero. The stress in the vertebrae is situated anywhere in the world, email a [email protected] also zero because 100 lb. X 0 equals zero. Of course the vertebrae and discs are photo taken by smart phone as previou- still subjected to a compressive downward force of 100 lb. sly explained, showing the precise (see following recently unique shape of your spine when in per- received photo) The Spinal Sca old was invented by Spine Design’s Colm Campbell B.E., C.Eng, fect posture, to the above address. Eur Ing, MIEI (A Chartered Engineer who for over 30 years has been researching Again see following photo which depi- the cause and prevention of back pain, has published a book “The Engineering cts a spinal shape received by email, Solution to Su ering Back Pain” and lectures on the subject; he was chosen to containing the measurements of, length give the annual lecture to the largest pain clinic in Ireland in Tallaght Hospital.) of spine, waist, height, male / female, weight, build (large / small). Prologue The Spinal Scaffold (By Spine Design Ltd t/a The Back Shop)
Spine Design Ltd (trading as The Back Shop) has spent the last 38 years resear- As the name suggests The Spinal Sca old is a patented bespoke brace that sup- ching back pain, its causes, and prevention. Having measured the spinal curva- ports spines at all times throughout the day in perfect posture when the pressu- ture of 20,000 back su erers we have discovered a fact unknown to medical re in the discs is the least possible. science. Surgical bracing is an invasive medical technique whereby metal rods are Always sitting in perfect posture, at least 5 degrees back from the vertical, will in screwed into adjoining vertebrae to keep them in line. The Spinal Sca old is an 95% of cases result in pain free sitting for many hours at a time; 7-8 hours at an external brace that precisely duplicates the elongated S shapes of individual o ce desk, 3-4 hours driving. spines in perfect posture. Held in close contact it prevents the spine slumping into forward C shaped bad posture which is the main cause of back pain. Because Every spine is di erent; backprints are as unique as ngerprints. Our patented the spine is at all times in perfect S posture, walking, standing, sitting, bending, measuring machine provides the shapes of individual spines sitting in perfect slouching, lying etc., the result is pain free living. It is held in position against the posture when disc pressure is the least possible. This information is then used to thoracic spine by a shoulder brace which also pulls the upper body back to the manufacture home, o ce and car seats guaranteeing perfect posture with the vertical, and by a waist level belt against the lumbar spine, or if preferable by a success rate just quoted. The Spinal Sca old is similarly made and guarantees conventional trouser belt. It does not inhibit muscle function. that at every moment during the day, no matter what the activity, the spine is always supported in perfect posture. Back pain is caused by a body part touching a nerve exiting the spinal column. Back pain is relieved by breaking this contact. Repositioning the spine into per- Back pain is the most common pain. Eighty percent of the world’s population fect posture achieves this, resulting in the extraordinary success achieved in the ((7.2 billion) su er back pain at some time in their lives. At any moment in time seated position. 72 million ( 1% ) are in pain. The Spinal Sca old is a revolutionary new invention designed to free mankind of The main cause of back pain is bad posture which creates huge pressure in the its most common pain, su ered by 80% of the world’s population at some time inter vertebral discs causing them to bulge or rupture backwards and eventually in their lives. At any moment in time something in the region of 1% are in pain. making contact with nearby nerves exiting the spinal column causing pain. To cater exclusively to this enormous market, over 5 billion people, Spine Design has formed a new company Spinal Sca old Ltd. The logic is that always keeping the spine braced in perfect posture, walking, standing, sitting, running, bending, even sleeping, will result in pain free living. The Spinal Sca old is made from tough rigid lightweight material moulded to the precise The Spinal Sca old is the answer to the world’s most common pain because at all shape of the individual spine and held in posi- times it keeps the spine braced in perfect posture and thereby prevents the tion by a waist level 2 inch (50 mm.) belt and misaligned spine touching a nerve with resultant pain. This approach is unique two elasticised shoulder straps. The total as for the rst time a non-invasive solution exists that eliminates the cause of weight is approximately 1/2 lb. (350 gms.) The back pain. Existing treatments concentrate exclusively on eliminating symptoms width of the sca old is 2 inches (50 mm), and and not the cause. 0.2 inches (5 mm) thick. It is not visible under clothing. It is so light and narrow , the only part of the body it makes contact with is the spine,
Velcro 4
Shoulder and Torso Belt
Spine Bar Velcro
Waist Belt
The lower 'T' shape wraps around the waist and connect together by Velcro. The upper arms come over the shoulders, then wrap around under the arms and then the torso. They overlap at the back and come around to connect at the front by Velcro. This pulls the shoulders back and puts you in good posture. that the person wearing it is unaware of its presence. For detailed information on the cause of back pain see bottom of home page “I would support the inference that the Spinal Sca old keeps www.back-shop.com Click on “cause of back pain,” “neck pain”, and especially, the spine in the most comfortable and least painful posture.” The shapes of individual spines are obtained by means of the Spinal System-S “Squeezing The Speci c Cause” (Which gives a simple explanation of the cause measuring machine. (See www.back-shop.com) However the patent incorpora- and a visual experiment using two saucers, an under in ated balloon, and a thick Frank Dowling tes a unique photographic method that makes it possible to supply a custom book standing on its edge, indicating a disc being squeezed out of position made spinal sca old, precisely duplicating the spinal curvature of any person making contact with a nerve resulting in pain.) (Orthopaedic Surgeon Blackrock anywhere in the world, without making physical contact. Clinic, the rst ever non UK presi- If you don’t know how the spine works you don’t know dent of the British Scoliosis Society. The procedure is to stand with the back towards a wall and the heels approxima- what causes back pain. Knowing how it works gives the tely 6 inches from the wall. The lower lumbar spine is then arched forward as in Should you require more information or wish to discuss back pain its causes and the accompanying photograph, making sure the resultant shape is visible and information to prevent it. prevention, feel free to contact Colm Campbell at 01-6712161 or email not obstructed by clothing. The head is brought backward towards the top of the [email protected] spine which is now in its own unique elongated S shape. A photograph, using a The Spinal Sca old will be of huge bene t to a number of medical conditions. smartphone held against the wall, is then taken. (The pressure in the discs is now For example: the least possible. And because high disc pressure is the main cause of back pain always keeping the spine in its own unique elongated S position eliminates back Ankylosing Spondylitis is an incurable disease of the spine whereby the spine pain. This is precisely what the Spinal Sca old does.) begins to sti en and eventually becomes rigid. It is essential that when this hap- pens the spine be in perfect posture and not bent forward. The Spinal Sca old To be tted for a Spinal Scaffold, In order to manufacture the can accomplish this. Something in the region of 60 million worldwide people are Spinal Sca old the distance aicted. between the bottom of the Call to The Back Shop, lumbar spine and upper Osteoporosis is a bone disease characterized by a loss of bone density. This 32 Exchequer Street, Dublin 2 (thoracic) spine must be me- causes the bone to become fragile and brittle and subject to stress fracture. The asured. The photo and this result of a spine moving forward out of perfect posture is to create stress in the Tel. 01-6712161 measurement, together with vertebrae. This can cause vertebral fracture. In engineering terms stress in an Email: [email protected] the person’s height, weight, object is de ned as weight multiplied by distance. Suppose the weight of a per- male or female, waist and son’s upper body is 100 lb. and it bends forward say 12 inches. The resultant chest measurements must stress this creates in the lumbar vertebrae is then 100 multiplied by 12 equalling be sent by email to 1200 in.lbs. When the spine is in perfect posture the body weight is not displaced Should this not be possible, or if you are from the vertical and the horizontal distance is zero. The stress in the vertebrae is situated anywhere in the world, email a [email protected] also zero because 100 lb. X 0 equals zero. Of course the vertebrae and discs are photo taken by smart phone as previou- still subjected to a compressive downward force of 100 lb. sly explained, showing the precise (see following recently unique shape of your spine when in per- received photo) The Spinal Sca old was invented by Spine Design’s Colm Campbell B.E., C.Eng, fect posture, to the above address. Eur Ing, MIEI (A Chartered Engineer who for over 30 years has been researching Again see following photo which depi- the cause and prevention of back pain, has published a book “The Engineering cts a spinal shape received by email, Solution to Su ering Back Pain” and lectures on the subject; he was chosen to containing the measurements of, length give the annual lecture to the largest pain clinic in Ireland in Tallaght Hospital.) of spine, waist, height, male / female, weight, build (large / small). Prologue The Spinal Scaffold (By Spine Design Ltd t/a The Back Shop)
Spine Design Ltd (trading as The Back Shop) has spent the last 38 years resear- As the name suggests The Spinal Sca old is a patented bespoke brace that sup- ching back pain, its causes, and prevention. Having measured the spinal curva- ports spines at all times throughout the day in perfect posture when the pressu- ture of 20,000 back su erers we have discovered a fact unknown to medical re in the discs is the least possible. science. Surgical bracing is an invasive medical technique whereby metal rods are Always sitting in perfect posture, at least 5 degrees back from the vertical, will in screwed into adjoining vertebrae to keep them in line. The Spinal Sca old is an 95% of cases result in pain free sitting for many hours at a time; 7-8 hours at an external brace that precisely duplicates the elongated S shapes of individual o ce desk, 3-4 hours driving. spines in perfect posture. Held in close contact it prevents the spine slumping into forward C shaped bad posture which is the main cause of back pain. Because Every spine is di erent; backprints are as unique as ngerprints. Our patented the spine is at all times in perfect S posture, walking, standing, sitting, bending, measuring machine provides the shapes of individual spines sitting in perfect slouching, lying etc., the result is pain free living. It is held in position against the posture when disc pressure is the least possible. This information is then used to thoracic spine by a shoulder brace which also pulls the upper body back to the manufacture home, o ce and car seats guaranteeing perfect posture with the vertical, and by a waist level belt against the lumbar spine, or if preferable by a success rate just quoted. The Spinal Sca old is similarly made and guarantees conventional trouser belt. It does not inhibit muscle function. that at every moment during the day, no matter what the activity, the spine is always supported in perfect posture. Back pain is caused by a body part touching a nerve exiting the spinal column. Back pain is relieved by breaking this contact. Repositioning the spine into per- Back pain is the most common pain. Eighty percent of the world’s population fect posture achieves this, resulting in the extraordinary success achieved in the ((7.2 billion) su er back pain at some time in their lives. At any moment in time seated position. 72 million ( 1% ) are in pain. The Spinal Sca old is a revolutionary new invention designed to free mankind of The main cause of back pain is bad posture which creates huge pressure in the its most common pain, su ered by 80% of the world’s population at some time inter vertebral discs causing them to bulge or rupture backwards and eventually in their lives. At any moment in time something in the region of 1% are in pain. making contact with nearby nerves exiting the spinal column causing pain. To cater exclusively to this enormous market, over 5 billion people, Spine Design has formed a new company Spinal Sca old Ltd. The logic is that always keeping the spine braced in perfect posture, walking, standing, sitting, running, bending, even sleeping, will result in pain free living. The Spinal Sca old is made from tough rigid lightweight material moulded to the precise The Spinal Sca old is the answer to the world’s most common pain because at all shape of the individual spine and held in posi- times it keeps the spine braced in perfect posture and thereby prevents the tion by a waist level 2 inch (50 mm.) belt and misaligned spine touching a nerve with resultant pain. This approach is unique two elasticised shoulder straps. The total as for the rst time a non-invasive solution exists that eliminates the cause of weight is approximately 1/2 lb. (350 gms.) The back pain. Existing treatments concentrate exclusively on eliminating symptoms width of the sca old is 2 inches (50 mm), and and not the cause. 0.2 inches (5 mm) thick. It is not visible under clothing. It is so light and narrow , the only part of the body it makes contact with is the spine,
that the person wearing it is unaware of its presence. For detailed information on the cause of back pain see bottom of home page “I would support the inference that the Spinal Sca old keeps www.back-shop.com Click on “cause of back pain,” “neck pain”, and especially, the spine in the most comfortable and least painful posture.” The shapes of individual spines are obtained by means of the Spinal System-S “Squeezing The Speci c Cause” (Which gives a simple explanation of the cause measuring machine. (See www.back-shop.com) However the patent incorpora- and a visual experiment using two saucers, an under in ated balloon, and a thick Frank Dowling tes a unique photographic method that makes it possible to supply a custom book standing on its edge, indicating a disc being squeezed out of position made spinal sca old, precisely duplicating the spinal curvature of any person making contact with a nerve resulting in pain.) (Orthopaedic Surgeon Blackrock anywhere in the world, without making physical contact. Clinic, the rst ever non UK presi- If you don’t know how the spine works you don’t know dent of the British Scoliosis Society. The procedure is to stand with the back towards a wall and the heels approxima- what causes back pain. Knowing how it works gives the tely 6 inches from the wall. The lower lumbar spine is then arched forward as in Should you require more information or wish to discuss back pain its causes and the accompanying photograph, making sure the resultant shape is visible and information to prevent it. prevention, feel free to contact Colm Campbell at 01-6712161 or email not obstructed by clothing. The head is brought backward towards the top of the [email protected] spine which is now in its own unique elongated S shape. A photograph, using a The Spinal Sca old will be of huge bene t to a number of medical conditions. smartphone held against the wall, is then taken. (The pressure in the discs is now For example: the least possible. And because high disc pressure is the main cause of back pain always keeping the spine in its own unique elongated S position eliminates back Ankylosing Spondylitis is an incurable disease of the spine whereby the spine pain. This is precisely what the Spinal Sca old does.) begins to sti en and eventually becomes rigid. It is essential that when this hap- pens the spine be in perfect posture and not bent forward. The Spinal Sca old To be tted for a Spinal Scaffold, In order to manufacture the can accomplish this. Something in the region of 60 million worldwide people are Spinal Sca old the distance aicted. between the bottom of the Call to The Back Shop, lumbar spine and upper Osteoporosis is a bone disease characterized by a loss of bone density. This 32 Exchequer Street, Dublin 2 (thoracic) spine must be me- causes the bone to become fragile and brittle and subject to stress fracture. The asured. The photo and this result of a spine moving forward out of perfect posture is to create stress in the Tel. 01-6712161 measurement, together with vertebrae. This can cause vertebral fracture. In engineering terms stress in an Email: [email protected] the person’s height, weight, object is de ned as weight multiplied by distance. Suppose the weight of a per- male or female, waist and son’s upper body is 100 lb. and it bends forward say 12 inches. The resultant chest measurements must 17” stress this creates in the lumbar vertebrae is then 100 multiplied by 12 equalling be sent by email to 1200 in.lbs. When the spine is in perfect posture the body weight is not displaced Should this not be possible, or if you are from the vertical and the horizontal distance is zero. The stress in the vertebrae is situated anywhere in the world, email a [email protected] also zero because 100 lb. X 0 equals zero. Of course the vertebrae and discs are photo taken by smart phone as previou- still subjected to a compressive downward force of 100 lb. sly explained, showing the precise (see following recently unique shape of your spine when in per- received photo) The Spinal Sca old was invented by Spine Design’s Colm Campbell B.E., C.Eng, fect posture, to the above address. Eur Ing, MIEI (A Chartered Engineer who for over 30 years has been researching waist: 36 inches Again see following photo which depi- height: 5 foot 8 inches the cause and prevention of back pain, has published a book “The Engineering cts a spinal shape received by email, weight: 15 stone Solution to Su ering Back Pain” and lectures on the subject; he was chosen to containing the measurements of, length give the annual lecture to the largest pain clinic in Ireland in Tallaght Hospital.) of spine, waist, height, male / female, weight, build (large / small).
5 Prologue The Spinal Scaffold (By Spine Design Ltd t/a The Back Shop)
Spine Design Ltd (trading as The Back Shop) has spent the last 38 years resear- As the name suggests The Spinal Sca old is a patented bespoke brace that sup- ching back pain, its causes, and prevention. Having measured the spinal curva- ports spines at all times throughout the day in perfect posture when the pressu- ture of 20,000 back su erers we have discovered a fact unknown to medical re in the discs is the least possible. science. Surgical bracing is an invasive medical technique whereby metal rods are Always sitting in perfect posture, at least 5 degrees back from the vertical, will in screwed into adjoining vertebrae to keep them in line. The Spinal Sca old is an 95% of cases result in pain free sitting for many hours at a time; 7-8 hours at an external brace that precisely duplicates the elongated S shapes of individual o ce desk, 3-4 hours driving. spines in perfect posture. Held in close contact it prevents the spine slumping into forward C shaped bad posture which is the main cause of back pain. Because Every spine is di erent; backprints are as unique as ngerprints. Our patented the spine is at all times in perfect S posture, walking, standing, sitting, bending, measuring machine provides the shapes of individual spines sitting in perfect slouching, lying etc., the result is pain free living. It is held in position against the posture when disc pressure is the least possible. This information is then used to thoracic spine by a shoulder brace which also pulls the upper body back to the manufacture home, o ce and car seats guaranteeing perfect posture with the vertical, and by a waist level belt against the lumbar spine, or if preferable by a success rate just quoted. The Spinal Sca old is similarly made and guarantees conventional trouser belt. It does not inhibit muscle function. that at every moment during the day, no matter what the activity, the spine is always supported in perfect posture. Back pain is caused by a body part touching a nerve exiting the spinal column. Back pain is relieved by breaking this contact. Repositioning the spine into per- Back pain is the most common pain. Eighty percent of the world’s population fect posture achieves this, resulting in the extraordinary success achieved in the ((7.2 billion) su er back pain at some time in their lives. At any moment in time seated position. 72 million ( 1% ) are in pain. The Spinal Sca old is a revolutionary new invention designed to free mankind of The main cause of back pain is bad posture which creates huge pressure in the its most common pain, su ered by 80% of the world’s population at some time inter vertebral discs causing them to bulge or rupture backwards and eventually in their lives. At any moment in time something in the region of 1% are in pain. making contact with nearby nerves exiting the spinal column causing pain. To cater exclusively to this enormous market, over 5 billion people, Spine Design has formed a new company Spinal Sca old Ltd. The logic is that always keeping the spine braced in perfect posture, walking, standing, sitting, running, bending, even sleeping, will result in pain free living. The Spinal Sca old is made from tough rigid lightweight material moulded to the precise The Spinal Sca old is the answer to the world’s most common pain because at all shape of the individual spine and held in posi- times it keeps the spine braced in perfect posture and thereby prevents the tion by a waist level 2 inch (50 mm.) belt and misaligned spine touching a nerve with resultant pain. This approach is unique two elasticised shoulder straps. The total as for the rst time a non-invasive solution exists that eliminates the cause of weight is approximately 1/2 lb. (350 gms.) The back pain. Existing treatments concentrate exclusively on eliminating symptoms width of the sca old is 2 inches (50 mm), and and not the cause. 0.2 inches (5 mm) thick. It is not visible under clothing. It is so light and narrow , the only part of the body it makes contact with is the spine,
that the person wearing it is unaware of its presence. For detailed information on the cause of back pain see bottom of home page “I would support the inference that the Spinal Sca old keeps www.back-shop.com Click on “cause of back pain,” “neck pain”, and especially, the spine in the most comfortable and least painful posture.” The shapes of individual spines are obtained by means of the Spinal System-S “Squeezing The Speci c Cause” (Which gives a simple explanation of the cause measuring machine. (See www.back-shop.com) However the patent incorpora- and a visual experiment using two saucers, an under in ated balloon, and a thick Frank Dowling tes a unique photographic method that makes it possible to supply a custom book standing on its edge, indicating a disc being squeezed out of position made spinal sca old, precisely duplicating the spinal curvature of any person making contact with a nerve resulting in pain.) (Orthopaedic Surgeon Blackrock anywhere in the world, without making physical contact. Clinic, the rst ever non UK presi- If you don’t know how the spine works you don’t know dent of the British Scoliosis Society. The procedure is to stand with the back towards a wall and the heels approxima- what causes back pain. Knowing how it works gives the tely 6 inches from the wall. The lower lumbar spine is then arched forward as in Should you require more information or wish to discuss back pain its causes and the accompanying photograph, making sure the resultant shape is visible and information to prevent it. prevention, feel free to contact Colm Campbell at 01-6712161 or email not obstructed by clothing. The head is brought backward towards the top of the [email protected] spine which is now in its own unique elongated S shape. A photograph, using a The Spinal Sca old will be of huge bene t to a number of medical conditions. smartphone held against the wall, is then taken. (The pressure in the discs is now For example: the least possible. And because high disc pressure is the main cause of back pain always keeping the spine in its own unique elongated S position eliminates back Ankylosing Spondylitis is an incurable disease of the spine whereby the spine pain. This is precisely what the Spinal Sca old does.) begins to sti en and eventually becomes rigid. It is essential that when this hap- pens the spine be in perfect posture and not bent forward. The Spinal Sca old To be tted for a Spinal Scaffold, In order to manufacture the can accomplish this. Something in the region of 60 million worldwide people are Spinal Sca old the distance aicted. between the bottom of the Call to The Back Shop, lumbar spine and upper Osteoporosis is a bone disease characterized by a loss of bone density. This 32 Exchequer Street, Dublin 2 (thoracic) spine must be me- causes the bone to become fragile and brittle and subject to stress fracture. The asured. The photo and this result of a spine moving forward out of perfect posture is to create stress in the Tel. 01-6712161 measurement, together with vertebrae. This can cause vertebral fracture. In engineering terms stress in an Email: [email protected] the person’s height, weight, object is de ned as weight multiplied by distance. Suppose the weight of a per- male or female, waist and son’s upper body is 100 lb. and it bends forward say 12 inches. The resultant chest measurements must stress this creates in the lumbar vertebrae is then 100 multiplied by 12 equalling be sent by email to 1200 in.lbs. When the spine is in perfect posture the body weight is not displaced Should this not be possible, or if you are from the vertical and the horizontal distance is zero. The stress in the vertebrae is situated anywhere in the world, email a [email protected] also zero because 100 lb. X 0 equals zero. Of course the vertebrae and discs are photo taken by smart phone as previou- still subjected to a compressive downward force of 100 lb. sly explained, showing the precise (see following recently unique shape of your spine when in per- received photo) The Spinal Sca old was invented by Spine Design’s Colm Campbell B.E., C.Eng, fect posture, to the above address. Eur Ing, MIEI (A Chartered Engineer who for over 30 years has been researching Again see following photo which depi- the cause and prevention of back pain, has published a book “The Engineering cts a spinal shape received by email, Solution to Su ering Back Pain” and lectures on the subject; he was chosen to containing the measurements of, length give the annual lecture to the largest pain clinic in Ireland in Tallaght Hospital.) of spine, waist, height, male / female, weight, build (large / small).
6 Prologue The Spinal Scaffold (By Spine Design Ltd t/a The Back Shop)
Spine Design Ltd (trading as The Back Shop) has spent the last 38 years resear- As the name suggests The Spinal Sca old is a patented bespoke brace that sup- ching back pain, its causes, and prevention. Having measured the spinal curva- ports spines at all times throughout the day in perfect posture when the pressu- ture of 20,000 back su erers we have discovered a fact unknown to medical re in the discs is the least possible. science. Surgical bracing is an invasive medical technique whereby metal rods are Always sitting in perfect posture, at least 5 degrees back from the vertical, will in screwed into adjoining vertebrae to keep them in line. The Spinal Sca old is an 95% of cases result in pain free sitting for many hours at a time; 7-8 hours at an external brace that precisely duplicates the elongated S shapes of individual o ce desk, 3-4 hours driving. spines in perfect posture. Held in close contact it prevents the spine slumping into forward C shaped bad posture which is the main cause of back pain. Because Every spine is di erent; backprints are as unique as ngerprints. Our patented the spine is at all times in perfect S posture, walking, standing, sitting, bending, measuring machine provides the shapes of individual spines sitting in perfect slouching, lying etc., the result is pain free living. It is held in position against the posture when disc pressure is the least possible. This information is then used to thoracic spine by a shoulder brace which also pulls the upper body back to the manufacture home, o ce and car seats guaranteeing perfect posture with the vertical, and by a waist level belt against the lumbar spine, or if preferable by a success rate just quoted. The Spinal Sca old is similarly made and guarantees conventional trouser belt. It does not inhibit muscle function. that at every moment during the day, no matter what the activity, the spine is always supported in perfect posture. Back pain is caused by a body part touching a nerve exiting the spinal column. Back pain is relieved by breaking this contact. Repositioning the spine into per- Back pain is the most common pain. Eighty percent of the world’s population fect posture achieves this, resulting in the extraordinary success achieved in the ((7.2 billion) su er back pain at some time in their lives. At any moment in time seated position. 72 million ( 1% ) are in pain. The Spinal Sca old is a revolutionary new invention designed to free mankind of The main cause of back pain is bad posture which creates huge pressure in the its most common pain, su ered by 80% of the world’s population at some time inter vertebral discs causing them to bulge or rupture backwards and eventually in their lives. At any moment in time something in the region of 1% are in pain. making contact with nearby nerves exiting the spinal column causing pain. To cater exclusively to this enormous market, over 5 billion people, Spine Design has formed a new company Spinal Sca old Ltd. The logic is that always keeping the spine braced in perfect posture, walking, standing, sitting, running, bending, even sleeping, will result in pain free living. The Spinal Sca old is made from tough rigid lightweight material moulded to the precise The Spinal Sca old is the answer to the world’s most common pain because at all shape of the individual spine and held in posi- times it keeps the spine braced in perfect posture and thereby prevents the tion by a waist level 2 inch (50 mm.) belt and misaligned spine touching a nerve with resultant pain. This approach is unique two elasticised shoulder straps. The total as for the rst time a non-invasive solution exists that eliminates the cause of weight is approximately 1/2 lb. (350 gms.) The back pain. Existing treatments concentrate exclusively on eliminating symptoms width of the sca old is 2 inches (50 mm), and and not the cause. 0.2 inches (5 mm) thick. It is not visible under clothing. It is so light and narrow , the only part of the body it makes contact with is the spine,
that the person wearing it is unaware of its presence. For detailed information on the cause of back pain see bottom of home page “I would support the inference that the Spinal Sca old keeps www.back-shop.com Click on “cause of back pain,” “neck pain”, and especially, the spine in the most comfortable and least painful posture.” The shapes of individual spines are obtained by means of the Spinal System-S “Squeezing The Speci c Cause” (Which gives a simple explanation of the cause measuring machine. (See www.back-shop.com) However the patent incorpora- and a visual experiment using two saucers, an under in ated balloon, and a thick Frank Dowling tes a unique photographic method that makes it possible to supply a custom book standing on its edge, indicating a disc being squeezed out of position made spinal sca old, precisely duplicating the spinal curvature of any person making contact with a nerve resulting in pain.) (Orthopaedic Surgeon Blackrock anywhere in the world, without making physical contact. Clinic, the rst ever non UK presi- If you don’t know how the spine works you don’t know dent of the British Scoliosis Society. The procedure is to stand with the back towards a wall and the heels approxima- what causes back pain. Knowing how it works gives the tely 6 inches from the wall. The lower lumbar spine is then arched forward as in Should you require more information or wish to discuss back pain its causes and the accompanying photograph, making sure the resultant shape is visible and information to prevent it. prevention, feel free to contact Colm Campbell at 01-6712161 or email not obstructed by clothing. The head is brought backward towards the top of the [email protected] spine which is now in its own unique elongated S shape. A photograph, using a The Spinal Sca old will be of huge bene t to a number of medical conditions. smartphone held against the wall, is then taken. (The pressure in the discs is now For example: the least possible. And because high disc pressure is the main cause of back pain always keeping the spine in its own unique elongated S position eliminates back Ankylosing Spondylitis is an incurable disease of the spine whereby the spine pain. This is precisely what the Spinal Sca old does.) begins to sti en and eventually becomes rigid. It is essential that when this hap- pens the spine be in perfect posture and not bent forward. The Spinal Sca old To be tted for a Spinal Scaffold, In order to manufacture the can accomplish this. Something in the region of 60 million worldwide people are Spinal Sca old the distance aicted. between the bottom of the Call to The Back Shop, lumbar spine and upper Osteoporosis is a bone disease characterized by a loss of bone density. This 32 Exchequer Street, Dublin 2 (thoracic) spine must be me- causes the bone to become fragile and brittle and subject to stress fracture. The asured. The photo and this result of a spine moving forward out of perfect posture is to create stress in the Tel. 01-6712161 measurement, together with vertebrae. This can cause vertebral fracture. In engineering terms stress in an Email: [email protected] the person’s height, weight, object is de ned as weight multiplied by distance. Suppose the weight of a per- male or female, waist and son’s upper body is 100 lb. and it bends forward say 12 inches. The resultant chest measurements must stress this creates in the lumbar vertebrae is then 100 multiplied by 12 equalling be sent by email to 1200 in.lbs. When the spine is in perfect posture the body weight is not displaced Should this not be possible, or if you are from the vertical and the horizontal distance is zero. The stress in the vertebrae is situated anywhere in the world, email a [email protected] also zero because 100 lb. X 0 equals zero. Of course the vertebrae and discs are photo taken by smart phone as previou- still subjected to a compressive downward force of 100 lb. sly explained, showing the precise (see following recently unique shape of your spine when in per- received photo) The Spinal Sca old was invented by Spine Design’s Colm Campbell B.E., C.Eng, fect posture, to the above address. 17” Eur Ing, MIEI (A Chartered Engineer who for over 30 years has been researching Again see following photo which depi- the cause and prevention of back pain, has published a book “The Engineering cts a spinal shape received by email, Solution to Su ering Back Pain” and lectures on the subject; he was chosen to containing the measurements of, length give the annual lecture to the largest pain clinic in Ireland in Tallaght Hospital.) of spine, waist, height, male / female, weight, build (large / small). waist: 36 inches height: 5 foot 8 inches weight: 15 stone
7 Prologue The Spinal Scaffold (By Spine Design Ltd t/a The Back Shop)
Spine Design Ltd (trading as The Back Shop) has spent the last 38 years resear- As the name suggests The Spinal Sca old is a patented bespoke brace that sup- ching back pain, its causes, and prevention. Having measured the spinal curva- ports spines at all times throughout the day in perfect posture when the pressu- ture of 20,000 back su erers we have discovered a fact unknown to medical re in the discs is the least possible. science. Surgical bracing is an invasive medical technique whereby metal rods are Always sitting in perfect posture, at least 5 degrees back from the vertical, will in screwed into adjoining vertebrae to keep them in line. The Spinal Sca old is an 95% of cases result in pain free sitting for many hours at a time; 7-8 hours at an external brace that precisely duplicates the elongated S shapes of individual o ce desk, 3-4 hours driving. spines in perfect posture. Held in close contact it prevents the spine slumping into forward C shaped bad posture which is the main cause of back pain. Because Every spine is di erent; backprints are as unique as ngerprints. Our patented the spine is at all times in perfect S posture, walking, standing, sitting, bending, measuring machine provides the shapes of individual spines sitting in perfect slouching, lying etc., the result is pain free living. It is held in position against the posture when disc pressure is the least possible. This information is then used to thoracic spine by a shoulder brace which also pulls the upper body back to the manufacture home, o ce and car seats guaranteeing perfect posture with the vertical, and by a waist level belt against the lumbar spine, or if preferable by a success rate just quoted. The Spinal Sca old is similarly made and guarantees conventional trouser belt. It does not inhibit muscle function. that at every moment during the day, no matter what the activity, the spine is always supported in perfect posture. Back pain is caused by a body part touching a nerve exiting the spinal column. Back pain is relieved by breaking this contact. Repositioning the spine into per- Back pain is the most common pain. Eighty percent of the world’s population fect posture achieves this, resulting in the extraordinary success achieved in the ((7.2 billion) su er back pain at some time in their lives. At any moment in time seated position. 72 million ( 1% ) are in pain. The Spinal Sca old is a revolutionary new invention designed to free mankind of The main cause of back pain is bad posture which creates huge pressure in the its most common pain, su ered by 80% of the world’s population at some time inter vertebral discs causing them to bulge or rupture backwards and eventually in their lives. At any moment in time something in the region of 1% are in pain. making contact with nearby nerves exiting the spinal column causing pain. To cater exclusively to this enormous market, over 5 billion people, Spine Design has formed a new company Spinal Sca old Ltd. The logic is that always keeping the spine braced in perfect posture, walking, standing, sitting, running, bending, even sleeping, will result in pain free living. The Spinal Sca old is made from tough rigid lightweight material moulded to the precise The Spinal Sca old is the answer to the world’s most common pain because at all shape of the individual spine and held in posi- times it keeps the spine braced in perfect posture and thereby prevents the tion by a waist level 2 inch (50 mm.) belt and misaligned spine touching a nerve with resultant pain. This approach is unique two elasticised shoulder straps. The total as for the rst time a non-invasive solution exists that eliminates the cause of weight is approximately 1/2 lb. (350 gms.) The back pain. Existing treatments concentrate exclusively on eliminating symptoms width of the sca old is 2 inches (50 mm), and and not the cause. 0.2 inches (5 mm) thick. It is not visible under clothing. It is so light and narrow , the only part of the body it makes contact with is the spine,
Velcro
Shoulder and Torso Belt
Spine Bar Velcro
Waist Belt
The lower 'T' shape wraps around the waist and connect together by Velcro. The upper arms come over the shoulders, then wrap around under the arms and then the torso. They overlap at the back and come around to connect at the front by Velcro. This pulls the shoulders back and puts you in good posture. that the person wearing it is unaware of its presence. For detailed information on the cause of back pain see bottom of home page “I would support the inference that the Spinal Sca old keeps www.back-shop.com Click on “cause of back pain,” “neck pain”, and especially, the spine in the most comfortable and least painful posture.” The shapes of individual spines are obtained by means of the Spinal System-S “Squeezing The Speci c Cause” (Which gives a simple explanation of the cause measuring machine. (See www.back-shop.com) However the patent incorpora- and a visual experiment using two saucers, an under in ated balloon, and a thick Frank Dowling tes a unique photographic method that makes it possible to supply a custom book standing on its edge, indicating a disc being squeezed out of position made spinal sca old, precisely duplicating the spinal curvature of any person making contact with a nerve resulting in pain.) (Orthopaedic Surgeon Blackrock anywhere in the world, without making physical contact. Clinic, the rst ever non UK presi- If you don’t know how the spine works you don’t know dent of the British Scoliosis Society. The procedure is to stand with the back towards a wall and the heels approxima- what causes back pain. Knowing how it works gives the tely 6 inches from the wall. The lower lumbar spine is then arched forward as in Should you require more information or wish to discuss back pain its causes and the accompanying photograph, making sure the resultant shape is visible and information to prevent it. prevention, feel free to contact Colm Campbell at 01-6712161 or email not obstructed by clothing. The head is brought backward towards the top of the [email protected] spine which is now in its own unique elongated S shape. A photograph, using a The Spinal Sca old will be of huge bene t to a number of medical conditions. smartphone held against the wall, is then taken. (The pressure in the discs is now For example: the least possible. And because high disc pressure is the main cause of back pain always keeping the spine in its own unique elongated S position eliminates back Ankylosing Spondylitis is an incurable disease of the spine whereby the spine pain. This is precisely what the Spinal Sca old does.) begins to sti en and eventually becomes rigid. It is essential that when this hap- pens the spine be in perfect posture and not bent forward. The Spinal Sca old To be tted for a Spinal Scaffold, In order to manufacture the can accomplish this. Something in the region of 60 million worldwide people are Spinal Sca old the distance aicted. between the bottom of the Call to The Back Shop, lumbar spine and upper Osteoporosis is a bone disease characterized by a loss of bone density. This 32 Exchequer Street, Dublin 2 (thoracic) spine must be me- causes the bone to become fragile and brittle and subject to stress fracture. The asured. The photo and this result of a spine moving forward out of perfect posture is to create stress in the Tel. 01-6712161 measurement, together with vertebrae. This can cause vertebral fracture. In engineering terms stress in an Email: [email protected] the person’s height, weight, object is de ned as weight multiplied by distance. Suppose the weight of a per- male or female, waist and son’s upper body is 100 lb. and it bends forward say 12 inches. The resultant chest measurements must stress this creates in the lumbar vertebrae is then 100 multiplied by 12 equalling be sent by email to 1200 in.lbs. When the spine is in perfect posture the body weight is not displaced Should this not be possible, or if you are from the vertical and the horizontal distance is zero. The stress in the vertebrae is situated anywhere in the world, email a [email protected] also zero because 100 lb. X 0 equals zero. Of course the vertebrae and discs are photo taken by smart phone as previou- still subjected to a compressive downward force of 100 lb. sly explained, showing the precise (see following recently unique shape of your spine when in per- received photo) The Spinal Sca old was invented by Spine Design’s Colm Campbell B.E., C.Eng, fect posture, to the above address. Eur Ing, MIEI (A Chartered Engineer who for over 30 years has been researching Again see following photo which depi- the cause and prevention of back pain, has published a book “The Engineering cts a spinal shape received by email, Solution to Su ering Back Pain” and lectures on the subject; he was chosen to containing the measurements of, length give the annual lecture to the largest pain clinic in Ireland in Tallaght Hospital.) of spine, waist, height, male / female, weight, build (large / small).
8 SPINAL SCAFFOLD KEEPS SPINE IN PERFECT POSTURE
9