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Department of Education TECHNOLOGY AND LIVELIHOOD EDUCATION (TLE) 6 Agriculture Marketing of Animal and Fish Raised Quarter 2: Week 8 Module Regina L. Quintana and Marcos S. Villanueva Writers Hilario O. Canasa Validator Dr. Antonio C. Gagala & Dr. Jane May C. Valbuena Quality Assurance Team Schools Division Office – Muntinlupa City Student Center for Life Skills Bldg., Centennial Ave., Brgy. Tunasan, Muntinlupa City (02) 8805-9935 / (02) 8805-9940 At the end of this module, you are expected to: 1. manage marketing of animal and fish raised; 2. discuss indicators for harvesting and capturing; 3. market animals and fish harvested or captured; and 4. compute the income earned from marketed products. Directions: Encircle the letter of the best answer. 1. It is a process of putting up or selling products for sale. A. capturing C. harvesting B. computing D. marketing 2. What is the type of selling if a product is sold in kilo, piece or in small batches? A. retail C. indirect B. direct D. wholesale 3. It is a type of selling where items are sold in large containers. A. retail C. indirect B. direct D. wholesale 4. These products can be sold in different forms like choice cuts, fresh, frozen and cured as in longganisa, hotdogs, tapa and tocino. A. beef and cow C. goat and pork B. cow and goat D. pork and beef 5. This is commonly used by fishermen who catch fish on brooks or streams. A. use of net C. total drainage B. use of salakab or taklob D. use of baited hook and line 6. The hook catches only one fish at a time and it takes time to catch many fishes. A. use of net C. total drainage B. use of salakab or taklob D. use of baited hook and line 7. The most common and practical method used by the fishermen and the commercial fishing boats in rivers, lakes, seas and fishponds is _______. A. use of net C. total drainage B. use of salakab or taklob D. use of baited hook and line 2 8. The pond is drained of its water and a long fishnet is used to catch the fish. A. use of net C. total drainage B. use of salakab or taklob D. use of baited hook and line 9. It has a nutritional content, cheapest cost, readily available and abundance of it in the market have made this popular in the Filipino diet. A. beef C. fish B. cow D. pork 10. The following are the several methods used in harvesting fish, EXCEPT _____. A. total drainage C. use of net B. total damage D. use of taklob Directions: Write True if the statement is correct and False if it is not. ________1. A means of livelihood or source of income for many family is one of the benefits derived from animal and fish raising. ________2. It can be a good hobby for those interested in animal and fish raising. ________3. Decide on which animal to raise without considering the factors needed. ________4. It contributes to the economy of the family and the community when raising an animal or fish. ________5. Implementing means putting into action what has been planned. ________6. Be systematic in caring for your animals and fish. ________7. Decide when and where to buy the animals. ________8. Consult animal growers if problems occur regarding the health and progress of animals. ________9. You can use a graph to record the progress and growth of each animal. _______10. Prepare the needed resources in planning for the family’s animal raising project. Animal and fish raising is one of the sources of livelihood of many Filipinos especially in the rural areas. It can be done in one’s backyard or vacant lot if you have the right knowledge, skill and focus. It can be a profitable business. Examples of livestock animals that are highly marketable are the following: Pig/Swine/Hog - Swine producers need to have alternative markets and choose what yields the greatest net return. Because swine are marketed when they reach at least 50 kg., the services of the middlemen as selling agents and direct meat 3 processors are tapped in this case. For shipment and transport, observe proper handling of these hogs to keep rein on loses due to shrinkage, bruises, injuries, and possible deaths. Source: https://tinyurl.com/yyj3gr7v Raising pig/swine is a profitable business. Many products are derived from swine meat or pork. Even the protein is derived from its meat. Pig can be sold at five to six months of age. Cow/Cattle- Marketing cows/cattle may be done in three ways namely: auction, direct sales, and electronic. Source: https://tinyurl.com/y3jrmngq Goats- A ready market for goat products is any of the following: sale barns, buying stations, goat pools, processing plants, on-farm sales, and restaurants needing goat meat. Goat can be slaughtered at 3 to 5 months of age. It can be sold also by weighing. Source: https://tinyurl.com/y6kwjq8p How are livestock animals marketed? Why should there be marketing strategies employed by any animal grower? Once animals raised are due for harvest, one essential phase to address is marketing or selling. These animals may be brought to the market as meat or they may be sold alive. 4 What is marketing? Marketing is a process of putting up or selling products for sale. Market Demands for Animal and Fish Products and By-products Because of our increasing population, there is a corresponding increase in the demand for beef, pork and carabeef as well as fish particularly tilapia, bangus, shrimps, shellfish and other fish harvested from the lakes, rivers and seas. The production of cow, hog, goat commonly come from backyard raising. The meat goes directly to different markets in our country and are sold for household consumption and other industry. We import pork, beef cuts and live hogs for breeding but we do not export animal meat. The popular meat dish among Muslims and Ilocanos is goat meat. Filipinos savor goat delicacies like caldereta, kilawin, papaitan, sinampalukan and adobo. Goat meat is a healthy alternative to pork and beef since goats feed on grass and vegetables. Marketing Pork, Beef and By-products . Pork and beef are sold in the following forms: choice cuts, fresh, frozen and cured like longganisa, hotdogs, tapa and tocino. Cow’s milk is packed as fresh milk, powdered milk, evaporated milk. It can also be used as ingredient for butter, yogurt, cheese, ice cream, leche flan, pastillas and other dessert products. To market pork, beef and by-products it includes the following: 1. distributing in the supermarkets and groceries; 2. directly selling to stores or selling them in open markets; 3. wholesale basis; 4. ordering by delivery; and 5. selling online. Marketing Fish Fish is sold in the market whether wholesale or retail. It can be sold in various forms such as fresh, frozen, live, choice cut, preserved like dried fish or tuyo, tinapa, daing and bottled or canned fish. Fish can be sold by kilo, piece or in small batches for retail selling. While in wholesale selling, it is sold in large containers. The retailers usually buy wholesale in fishports like in Navotas City, where fishermen bring their catch in “banyeras” or styro boxes. One way of buying is through “bulungan” or whisper, a kind of bidding process where a buyer whispers to the middleman the price he or she is willing to pay. Usually the highest bidder gets the catch. Indicators for harvesting/capturing fish . St. Peter’s Fish (Tilapia) can be harvested after three to four months of feeding. Source: https://tinyurl.com/y34jhyo4 5 . Milkfish (Bangus) can be harvested after seven to ten months of feeding. Source: https://tinyurl.com/y4ct72tl . Catfish (Hito) can be harvested between four to six months of feeding. Source: https://tinyurl.com/y6tls7zr Harvesting Fish Fish is an important part of the Filipino diet. The nutritional content, cheapest cost, availability and abundance of fish in the market have made it popular in our diet. Fish is the major source of high-quality protein without the presence of saturated fat found in meat which is not good for the health. There are several methods used to harvest fish: 1. Use of Salakab or Taklob - this is commonly SALAKAB OR TAKLOB used by fishermen who catch fish on brooks or streams. 2. Use of Baited Hook and Line-the hook catches only one fish at a time and it takes time to catch many fishes. BAITED HOOK AND LINE 3. Use of Net - the most common and practical method used by the fishermen and the commercial fishing boats in rivers, lakes, seas and fishponds. There are two kinds of net: The dip net is shaped like a square and is lowered at the bottom of the pond and then lifted as fast as possible. 6 The lift net is a large version of the dip net and would require about four persons to hold the net on four sides for faster lifting. LIFT NET DIP NET 4. Total Drainage-the pond is drained of its water and a long fishnet is used to catch the fish. Computing the Income Earned from Marketed Products In determining cost and profit, record and compute all expenses in raising the animal. First, determine the total expenses. Second, divide the total expenses by the number of animals to sell. Then, divide the price of an animal on its average kilos. Lastly, get the percentage of profit to be added to the price of each animal. For Example: The total expenses for raising 5 hogs in 6 months is Php20,000.00.

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