Viacom International Media Networks Launches First-Ever PARAMOUNT CHANNEL™ on Friday, March 30th
Available on Free to Air in Spain, the New Channel Will Feature 600+ Movies Across Nine Genres Programming Line-up to Include Award-Winning Titles such as The Godfather, Breakfast at Tiffany's, American Beauty and Fatal Attraction
MADRID, March 27, 2012 /PRNewswire/ -- Viacom International Media Networks (VIMN), a division of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's premier entertainment companies, and Vocento, the leading communications and multimedia group in Spain, today announced that the new PARAMOUNT CHANNEL will begin broadcasting on Digital Terrestrial Television (DTT) in Spain Friday, March 30th, with the 10:00pm premiere of one of the most successful films in the history of cinema, The Godfather.
PARAMOUNT CHANNEL (@Paramount_TV) will present Spanish audiences of all ages with movies from the rich, 100-year-old film library of Paramount Pictures, as well as a selection of titles from other American studios and the best representation of Spanish cinema. The channel's day-to-day programming will bring together blockbusters, classics and some of the most award- winning films in the history of cinema. Eleven movies will air each day, with the most popular hits in primetime and weekends dedicated to family cinema for all audiences.
In total, the PARAMOUNT CHANNEL in Spain will air more than 600 titles per year across nine different genres: action, family and children, comedy, award winners, crime and mystery, science fiction and fantasy, love and romance, horror and drama. Some of the most noteworthy titles to be broadcast soon will be film gems such as American Beauty, Breakfast at Tiffany's, A.I Artificial Intelligence, Fatal Attraction and Elizabethtown.
"With the launch of PARAMOUNT CHANNEL, we're bringing together the powerful combination of Paramount Pictures' vast and iconic library of film content, and Viacom International Media Networks' strong expertise in building global TV brands," said Bob Bakish, President and CEO of VIMN. "This is an important strategic step in deepening our presence in a key market, Spain, while expanding our portfolio of adult-targeted brands. We're excited to create a must-see TV destination for movie lovers, which we hope will be the first of many to launch in the coming years."
A free-to-air, 24-hour channel, PARAMOUNT CHANNEL is the fourth VIMN network airing in Spain (joining MTV, Paramount Comedy and Nickelodeon), reinforcing the company's commitment of providing entertainment content for a wide range of Spanish audiences on both pay and free-to-air TV. Sitting alongside MTV, the world's premier youth entertainment brand, and Nickelodeon, one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family, PARAMOUNT CHANNEL will join Paramount Comedy in Spain, further strengthening VIMN's offering for the adult demographic. As with VIMN's other channels, PARAMOUNT CHANNEL will be represented by Be Viacom, Viacom's international in-house brand solutions sales business. For more information about PARAMOUNT CHANNEL in Spain, please visit www.paramountchannel.es or follow @Paramount_TV.
About PARAMOUNT CHANNEL™
PARAMOUNT CHANNEL is a 24-hour, ad-supported television network featuring the movies of Paramount Pictures, America's oldest motion picture studio and one of the world's leading producers of filmed entertainment. PARAMOUNT CHANNEL creates a contemporary and unique environment for audiences to celebrate film, documentaries and behind-the-scenes features. Viewers are given access to Paramount Pictures' vast library of beloved, award-winning films — from visionary epics to heart- wrenching romances to blockbuster franchises, all created by the best talent and filmmakers in the business. PARAMOUNT CHANNEL is part of Viacom International Media Networks (VIMN), a division of Viacom Inc. (NASDAQ: VIA, VIAB).
About Viacom International Media Networks
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world's most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, non-premium Paramount Pictures branded channels, VH1, VIVA, MTVHD, COLORS, Game One and Tr3s: MTV, Musica y Mas, a channel for US Hispanic audiences. Viacom brands are seen globally in more than 600 million households in over 160 territories and 34 languages via more than 160 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties.
SOURCE Viacom International Media Networks
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