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PRINT and E-MEDIA Opportunity Guide 12 AAAE DELIVERS for AIRPORT EXECUTIVES Editorial Mission

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PRINT AND E-MEDIA opportunity guide 12 AAAE DELIVERS FOR AIRPORT EXECUTIVES Editorial Mission To Our Aviation Industry Friends: or more than 20 years, Airport Magazine has offered our airport and Fcorporate readers editorial content that provides “how-to” information for their long-range and short-term planning. This remains our mission. We offer operational and management articles written by industry leaders who share their knowledge base with the rest of the airport community. Feature articles for 2012 will highlight technology, security, aircraft rescue fire fighting/airfield safety, concessions, architecture/engineering, and so much more. Our editorial coverage is greatly assisted by the help of the magazine’s editorial advisory board-a panel of 17 airport and aviation industry corporate officials who lend their knowledge and time to ensure that Airport Magazine provides what our readers want and need. Our plans for 2012 would not be possible, however, without the many advertisers who help to support our magazine. Companies that market to the airport community entrust Airport Magazine to deliver their message directly to the buyers, and with each issue we strive to earn that trust anew. All of us at Airport Magazine look forward to working with you in 2012. May it be a prosperous year for all of you. Sincerely, Barbara Cook Editor [email protected] Reach Decision-Makers Our readers are the people who make the decisions and sign the checks 23,000 Airport or more than 23 years, Airport Magazine has been the publication of choice for airport Professionals executives from around the world. Over those 23 years we’ve built a loyal and dedicated Freadership based on trusted and valued editorial. Each issue is read by more than 23,000 industry professionals to stay on top of the latest industry news and information, including the latest products and services. Published by the American Association of Airport Executives (AAAE), the largest professional organization for airport executives in the world, representing thousands of airport management personnel at public-use airports since 1928, Airport Magazine is the association’s flagship periodical. Airport Magazine’s loyal readership includes the most influential 850 people in the airport industry Airports » Airport directors and CEOs – top-level decision-makers » Senior-level managers in airport operations, maintenance, security, concessions, environmental, IT, ARFF, airfield safety and administration » Key aviation lawmakers on Capitol Hill » Government agencies, including FAA, DOT, TSA and DHS 80 Benefits of advertising in Airport Magazine Industry » A loyal and consistent readership for more than 23 years Conferences » Airport Magazine is a highly credible source of trusted information, and that reputation transfers to our advertisers » Your ad will be seen at more than 850 airports that receive Airport Magazine As a fast growing airport, we need all the help we » Distribution at 80+ industry conferences and trade shows a year “can get. Airport Magazine » Strengthen company branding initiatives and build brand familiarity is relevant to our needs » Reinforce your company’s positioning in the minds of airport executives today, and it gives us clear direction to meet » Create positive corporate public relations the technical and physical » Increase your market share challenges we know we » Create consumer preference and brand loyalty will face tomorrow. » Gain a competitive advantage over your competition Lynn Kusy, C.M. » Be recognized as a “key player” in the airport industry Executive Director Phoenix-Mesa Gateway Airport” Circulation and Readership Airport Magazine’s highly targeted segment of the industry makes it the perfect platform for your company’s print advertising campaign. Our readers are the people who make the decisions and sign the checks. 1 1 2 2 3 4 5 3 6 4 5 6 Operations 13% Concessions 7% Corporate Management 20% Facilities & Maintenance 14% Airlines 11% Security 16% Environmental Officials7% 5% (federal/state/local) Foreign Government 4% Research and Education 3% Airport Executives 55% Top Level Airport Decision-Makers 45% Airport Magazine readers make the buying decisions of our readers ... 87% have the authority to buy, recommend or specify products and services of our readers use Airport Magazine to learn about airport industry 84% products and services of our readers 82% manage people or a department Airport Magazine is one of the best sources of information to stay current on aviation issues and to learn about the products and services that “allow us to effectively manage our airports. I highly recommend this publication to all airport managers. Steve Schreiber Director of Aviation, Port of Portland” Circulation and Readership Targeted Marketing with E-Media Online advertising gives you greater reach and greater impact 47,000 Thousands of aviation professionals – your customers – visit aaae.org, airportmagazine.net and aviationnews.net daily for Unique Visitors timely, reliable airport news and information. Combined, the three websites generate more than 47,000 unique visitors and per Month 241,000 page views each month! Our distinct mix of timely, insightful and relevant industry news makes us an invaluable resource to busy aviation executives and the ideal place to deliver your company’s message. www.airportmagazine.net www.aviationnews.net 241,000 Page Views per Month www.aaae.org Advertise on airportmagazine.net and aviationnews.net, or on all three websites for one low price! Size: Rate/Month: 728 x 90 Leaderboard * $2,000 120 x 600 Skyscraper ** $1,800 120 x 90 Rectangle ** $1,400 Discounts available for advertisements of three months or greater! Available only on airportmagazine.net and aviationnews.net – 36,000 unique visitors and * 166,000 page views each month ** Available on aaae.org, airportmagazine.net and aviationnews.net I enjoy reading each issue of Airport Magazine. I find the articles interesting and relevant. I get great ideas about what other airports are doing and what services are being provided by our industry partners. “ Tory Richardson, A.A.E. Executive Director of Airports, Fort Wayne-Allen County Airport” Auth. Advertising Base Rates 2012 Print Advertising Base Rates * All base rates are gross FOUR COLOR 1x 4x 6x Back Cover $9,800.00 Inside Front Cover $7,950.00 Inside Back Cover $7,000.00 Two Page Spread $10,050.00 $8,950.00 $7,800.00 Full Page $6,750.00 $6,150.00 $5,400.00 2/3 Page $5,400.00 $4,850.00 $4,100.00 1/2 Page $4,100.00 $3,650.00 $3,200.00 1/3 Page $3,100.00 $2,900.00 $2,700.00 1/6 Page $2,100.00 $1,750.00 $1,550.00 AAAE Membership Discount 15% of gross to all active AAAE corporate members. Association member discount not available if advertising agency commission applies. Commission Discount 15% of gross to accredited advertising agencies. Special Sections A special editorial supplement to Airport Magazine is a powerful, effective way to get your story in front of leading airport executives and corporate professionals. Whether you are an airport that wants to increase its marketing intiatives or a company that wants to demonstrate its market- leading insight and expertise, an Airport Magazine Special Section will deliver your message to thousands of airport decision-makers. The 1,000-piece bonus run allows you to distribute the section to whomever you choose. Custom PAGE COUNT CUSTOM PRE-DESIGNED 8 Pages $15,000 $10,000 All design and editorial done by Airport Magazine, 16 Pages $24,000 $16,000 artwork supplied by client. Artwork provided by client Artwork Print Ready Pre-Designed Art All artwork and editorial supplied by client must be press-ready. Please see our digital specifications for details on file submission. Each Special Section will be an editorial supplement in an issue of Airport Magazine, and you will also receive 1,000 stand- alone copies of the Special Section. Additional stand-alones may be purchased separately. Published rates do not include charges for additional work needed to prepare advertisements for printing. Preparation work performed by the publisher will be billed as an additional charge. Advertising Base Rates Editorial Calendar Departments » Operations Column » Industry Metrics » MarketScan » UpFront » Executive View » FoodBeverageRetail » General Aviation » Corporate Outlook » AirportTech » Finance Column ISSUE/THEME EDITORIAL FEATURES DEADLINES DISTRIBUTION February/ Features will explore the emerging technologies that advance Orders: 02/06/2012 » Finance & Administration Conference March airport operational and management goals. Materials: 02/10/2012 » FAA Aviation Forecast Conference Technology Issue » NextGen: What it Brings to Airports » Washington Legislative Conference » Airport GIS (Geographic Information Systems) » GIS Conference & Exhibition » Integrating Unmanned Aircraft Systems into the National Airspace System April/May A focus on AAAE’s annual conference is combined with the latest Orders: 03/23/2012 » AAAE Annual Conference & Exposition information on winter operations equipment and procedures. Materials: 03/28/2012 AAAE Annual » Large Hub Winter Operation Conference Conference Issue » Winter Operations: Surviving the Extreme » AAAE Buyer’s Guide » Air Service: Targeting Cargo June/July Trends in airport concessions are evaluated from the traveler Orders: 06/04/2012 » Large Hub Winter Operation Conference and airport viewpoints. Materials: 06/08/2012 Airport Concessions » Airports Conference of the Americas Issue » Airport Entrepreneurship: Thinking Outside
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