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Advertising Opportunity Guide Print AAAE’S AAAE DELIVERS FOR AIRPORT EXECUTIVES NO.1 RATED PRODUCT M AG A Z IN E AAAEAAAE DELIVERSDELIVERS FOR AIRPORTAIRPORT EXECUTIVESEXECUTIVES AAAE DELIVERS FOR AIRPORT EXECUTIVES AAAE DELIVERS FOR AIRPORT EXECUTIVES MMAGAZINE AG A Z IN E MAGAZINE MAGAZINE www.airportmagazine.net | August/September 2015 www.airportmagazine.net | June/July 2015 www.airportmagazine.net | February/March 2015 NEW TECHNOLOGY AIDS AIRPORTS, PASSENGERS NON-AERONAUTICAL REVENUE SECURITYU.S. AIRPORT TRENDS Airport Employee n Beacons Deliver Airport/ Screening Retail Trends Passenger Benefits n Hosting Special Events UAS Security Issues Editorial Board Outlook for 2015 n CEO Interview Airport Diversity Initiatives Risk-Based Security Initiatives ADVERTISING OPPORTUNITY GUIDE PRINT ONLINE DIGITAL MOBILE AIRPORT MAGAZINE AIRPORT MAGAZINE ANDROID APP APPLE APP 2016 | 2016 EDITORIAL MISSION s Airport Magazine enters its 27th year of publication, TO OUR we are proud to state that we continue to produce AVIATION Atop quality articles that fulfill the far-ranging needs of airports, including training information; the lessons airports INDUSTRY have learned on subjects such as ARFF, technology, airfield and FRIENDS terminal improvements; information about the state of the nation’s economy and its impact on air service; news on regulatory and legislative issues; and much more. Further, our magazine continues to make important strides to bring its readers practical and timely information in new ways. In addition to printed copies that are mailed to AAAE members and subscribers, we offer a full digital edition, as well as a free mobile app that can be enjoyed on Apple, Android and Kindle Fire devices. In our app you will discover the same caliber of content you’ve grown to expect, plus mobile-optimized text, embedded rich media, and social media connectivity. For example, you can enjoy an RSS feed from Twitter, which means that any time you revisit your app, you’ll receive current, relevant information. You also can share content with a friend, colleague, or network. Airport Magazine’s editorial purpose remains the same, however, which is to meet the practical, day-to-day and long-range operational and planning requirements of our airport and corporate readers. Airport Magazine’s editorial content benefits from the active participation of its Editorial Advisory Board, which consists of airport and corporate members who help to ensure that the magazine’s editorial content fulfills reader priorities. I can’t thank members of the advisory board enough for sharing their experience and their valuable time to ensure that READ AT our magazine’s editorial content fulfills reader priorities. Our ambitious plans for 2016 would not be possible, however, without the faithful support 850 of our many advertisers. Since our first year of publication, companies that advertise to AIRPORTS the airport community have relied on Airport Magazine to deliver their message to this audience. We appreciate your trust, and we pledge to keep on earning it, year after year. Airport Magazine made important strides in 2015 to bring you useful information, and we welcome your comments and suggestions about future editorial content. DELIVERED TO MORE THAN All of us at Airport Magazine look forward to working with you in 2016 and beyond. 90 Sincercely, INDUSTRY CONFERENCES Barbara Cook | Editor and Publisher | [email protected] 2 | 2016 ADVERTISING OPPORTUNITY GUIDE PRINT • ONLINE • DIGITAL • MOBILE DELIVERING THE DECISION MAKERS | Print still maintains its stance as a powerful AIRPORT and necessary component of an ad campaign. MAGAZINE’S Forbes.com HIGHLY A well-rounded advertising campaign will incorporate as many media TARGETED MORE THAN platforms as possible to ensure effective coverage. Print advertising continues to be an essential element of any advertising campaign. SEGMENT OF Research has shown that people are over-saturated with electronic THE INDUSTRY 27 forms of advertising, and it’s often ignored. While electronic forms YEARS OF EXPERIENCE of advertising are important and cost-effective, they often lack MAKES IT the protection, credibility and invested engagement that only print advertising can offer. THE PERFECT More and more we see companies have to live in both worlds – the digital, mobile/app PLATFORM world and the print world. This will be the trend moving forward in 2016, and it’s not just FOR YOUR traditional companies going digital. Companies that once only existed digitally/online have begun to live in the world of print as well. Websites are beginning to launch their own print ADVERTISING magazines to take advantage of the print renaissance. Websites such as Airbnb.com, CNET.com, Net-a-Porter.com, and Dogster.com and Catster.com all recently have launched CAMPAIGN their own printed magazines. In fact, some magazines that deserted print for digital-only editions are returning to printed magazines! AAAEAAAE DELIVERSDELIVERS FOR AIRPORTAIRPORT EXECUTIVESEXECUTIVES MMAGAZINE AG A Z IN E www.airportmagazine.net | August/September 2015 Mobile and video are the fastest- growing segments of digital advertising. CNBC.com SECURITYU.S. AIRPORT Airport Employee Airport Magazine has the best of both the printed and digital/mobile app worlds. Building Screening UAS Security Issues off decades of print magazine success, we launched an updated digital/mobile app version Risk-Based in April 2012. Airport Magazine’s advanced digital/mobile app edition not only gives readers Security Initiatives the ability to read Airport Magazine on a computer, tablet or smartphone, but also allows a more interactive and comprehensive experience for the airport industry’s more Web- savvy professionals. This interactive experience applies directly to our advertisers with the abundance of advertising options available. Print ads automatically are included in the digital/mobile app edition, and digital/mobile app-only ads are available such as cover sponsorship, blow-in videos, launch images and banner ads. All digital/mobile app ads are reasonably priced and aimed directly at a highly motivated, progressive audience. Our award-winning print magazine is read by some 850 airports and continues to be the #1 rated product of the American Association of Airport Executives (AAAE). For more than 27 years, the airport industry has placed its trust in Airport Magazine for its valued editorial content, including the latest industry products and services. Profit from our % years of experience and loyal readership by advertising in Airport Magazine today! 87 OF AAAE MEMBERS RATE AIRPORT MAGAZINE AS EFFECTIVE OR HIGHLY EFFECTIVE 2016 ADVERTISING OPPORTUNITY GUIDE PRINT • ONLINE • DIGITAL • MOBILE | 3 | CIRCULATION AND READERSHIP Airport Magazine’s highly targeted segment of the industry makes it the perfect platform AIRPORT for your company’s print advertising campaign. Our readers are the people who make the MAGAZINE decisions and sign the checks. READERS MAKE THE 11% Airlines BUYING 7% Officials 20% (federal/state/local) DECISIONS Corporate Management 4% Foreign Government 2% Research and Education 56% Airport Executives 12% Facilities and Maintenance Of our readers... 15% 7% Operations % Concessions 91 15% 5% Security HAVE THE AUTHORITY Environmental TO BUY, RECOMMEND OR SPECIFY 46% PRODUCTS AND Top Level Airport SERVICES Decision Makers % 86 AIRPORT MAGAZINE IS READ BY THE MOST INFLUENTIAL OF OUR READERS USE PEOPLE IN THE AIRPORT INDUSTRY AIRPORT MAGAZINE ■■ Airport directors and CEOs – top-level decision-makers TO LEARN ABOUT AIRPORT INDUSTRY ■■ Senior-level managers in airport operations, maintenance, security, concessions, PRODUCTS AND environmental, IT, ARFF, airfield safety and administration SERVICES ■■ Key aviation lawmakers on Capitol Hill ■■ Government agencies, including FAA, DOT, TSA and DHS Published by the American Association of Airport Executives (AAAE), the largest % professional organization for airport executives in the world, representing thousands of 89 airport management personnel at public-use airports since 1928, Airport Magazine is the association’s flagship periodical. OF OUR READERS MANAGE PEOPLE OR A DEPARTMENT 4 | 2016 ADVERTISING OPPORTUNITY GUIDE PRINT • ONLINE • DIGITAL • MOBILE ONLINE ADVERTISNG | Thousands of aviation professionals — your customers — visit aaae.org and aviationnews.net daily for timely, reliable airport news and information. Combined, ONLINE the websites generate more than 70,000 unique visitors and 280,000 page views ADVERTISING each month! Our distinct mix of timely, insightful and relevant industry news makes us an invaluable resource to busy aviation executives and the ideal place to deliver your GIVES YOU company’s message. GREATER For more information on placing an advertisement online, please contact Greg Mihelic at [email protected], or call 703.824.0500, Ext. 136 today! REACH AND GREATER AAAE.ORG IMPACT ●■ 70,000 unique visitors/month ●■ 280,000 page views/month ●■ 60% returning visitors ●■ 30% of visitors are between 24-34 years old ●■ 95% of visitors reside in the U.S. AVIATIONNEWS.NET ●■ 73% of visitors are male I look forward each month to reading the articles in Airport Magazine. The topics are always timely and helpful. I usually find several that I pass around and share with staff. The mobile version is really cool for those of us that are always on the go! Tory Richardson, A.A.E. V.P. Human Resources & Strategy Columbus Regional Airport Authority 2016 ADVERTISING OPPORTUNITY GUIDE PRINT • ONLINE • DIGITAL • MOBILE | 5 | ADVERTISING BASE RATES 2016 BASE RATES 6X 4X 1X — FOUR COLOR — AAAE MEMBERSHIP DISCOUNT $10,400 — 15% of gross to all active AAAE corporate members. Back Cover — $8,600 Association member discount not available if — Inside Front Cover — advertising agency commission applies. $7,550 $8,450 Inside Back Cover $9,650 COMMISSION DISCOUNT $10,850 $5,950 Two-Page Spread $6,800 15% of gross to accredited advertising agencies. $7,40 0 $4,550 Full Page $5,350 $5,950 SPECIAL SECTIONS Airport Magazine $3,550 2/3 Page $4,000 A special editorial supplement to $4,550 $2,950 is a powerful, effective way to place your story in 1/2 Page $3,200 $3,450 front of leading airport executives and corporate $1,750 1/3 Page $1,950 professionals.
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