Stop Clothed (closed) t-shirt

Capital Metro is your best option this stOP AIRPORT for getting around town during Capital Metro at ABIA SXSW week. Open Stop CLOSED feather banner Beginning Friday, March 8 In addition to regular local bus and rail service, look for expanded MetroAirport & MetroRail service. For Capital Metro information through sunday, March 17. call the GoLine at (512) 474-1200, log on to capmetro.org or visit the ABIA Help Desk on the lower level across from Baggage Claim.

The following rouTes are deToured: ON DETOUR MARCH 8-17 // 15 MINUTE FREQUENCY North Lamar 1l/1M, 3, 4, 5, 7, 10, 17, 20, 21, 30, 100, 100 350 Transit Center AN DER 101, 103, 110, 122, 127, 142, 171, 411, 481, SON K OEN LN 483, 484, 485, 486, 935, 982, 983, 985, IG LN

987 and 990. [estas rutas están desviadas.] Highland Station 35 D LV B AR Highland LAM Mall

all detoured bus service, HWY 2222

except for Metroairport, 350 will be accessible on

D guadalupe & lavaca, at the LV

B

T

M

A R PO 8 key bus sTops shown R T 18 IN IR TH L A UT 1 ST H 5T E on The Map below. H R DE VD ST KING AN K R BL 11 EE A TH JR TON AM ST BL L VD S 8 T look for the big green TH ST E ST UP ‘open stop’ banner. ADAL MANOR RD T GU S A MetroRail CE SA LAVAC DOWNTOWN R C ST HA 2N Todo servicio de autobús desviado, con D AUSTIN VEZ ST ST LORADO MARTIN LUTHER KING JR BLVD CO 4TH

excepción de Metroairport,* será accesible VD E ST sandwich board AV BL

en guadalupe y lavaca, en las 8 paradas SS T ST T

T RE S OR 1S 35

S ST indicadas en el mapa abajo. busque la CONG O B AIRP AR RAZ TON B RIVER 1 bandera verde que diga ‘open stop’. 2TH SPRINGS RD RED ST

guaDaLupE/LavaCa OpEn StOpS Downtown Station

CE SA MLK JR BLVD R C HA #4657 V #501 EZ 350 Guadalupe/16th Lavaca/17th ST R 103 110 IVERSID W 15th St #591 E DR #2738 Lavaca/13th Legend Guadalupe/12th CESAR CHAVEZ ST 7 10 17 Route 100 18 Route 350 Lady Bird Lake YOU ARE HERE W 12th St 19 20 30 Route terminal 100 350 GUADALUPE ST GUADALUPE LAVACA ST 127 142 171 Schedule timepoint W 11th St Travel time from 15 16 Hilton Austin 30 ABIA mins mins Airport #2611 W 10th St Major stop #2606 35 100 Guadalupe/8th Lavaca/8th Interstate Highway 35 W 7th St Texas State Capitol LN M A 17 411 481 Darell K Royal –Texas SH R Memorial Stadium KE IC S DR 1L 1M 3 5 7 10 17 20 Downtown area W LI PO 30 101 103 110 127 142 171 481 Point of Interest TO MON 103 481 Airport AUSTIN- W 6th St BERGSTROM 103 Map is not to scale INTERNATIONAL AIRPORT #2613 W 5th St #2643 (ABIA) Guadalupe/4th Lavaca/4th Travis County 3 171 ST GUADALUPE LAVACA ST W 3rd St 3 17 Correctional Complex 3 171 127 171 127 W Cesar Chavez St 100 DOWNTOWN 350 AIRPORT BLVD Pease to the University of Texas to Highland Mall/North Lamar Mar University District tin Route 350 offers service every day of the week. mEtrOairpOrt Luth of Texas Park er Monday–Friday Saturday Sunday and Holiday* Kin Route 100 will travel to and from Austin-Bergstrom Bob Bullock g 100 5:27 10:51 5:26 6:43 12:13 5:43 6:26 12:26 6:26 Jr. d Texas State International Airport and downtown every 15 minutes 5:57 11:26 5:56 7:13 12:43 6:13 7:06 1:06 7:06 v l B 100 lvd 6:27 12:01 6:26 7:43 1:13 6:43 7:46 1:46 7:46 B History Museum 100 from March 8-17. (May be delayed due to traffic.) DEr tOur W 15th St 6:57 12:36 6:56 8:13 1:43 7:12 8:26 2:26 8:26 a 7:22 1:11 7:23 8:43 2:13 7:42 9:06 3:06 9:06 m a 7:31 1:46 7:53 9:13 2:43 8:12 9:46 3:46 L d t WEEKDAYS SATURDAY SUNDAY 8:01 2:21 8:23 9:43 3:13 8:42 10:26 4:26 metroairport W v S l r 12 B 8:31 2:56 8:53 10:13 3:43 9:12 11:06 5:06 th e 5:30am - 11:30am 6am - 11pm 8am - 11pm will make St iv o 8:55 3:26 9:28 10:43 4:13 9:42 11:46 5:46 t R

four additional n 9:22 3:56 10:07 11:13 4:43 10:12 i t

c S d

9:49 4:26 10:50 11:43 5:13 10:42 stops on river- a e J y

t R 10:16 4:56 i DOWNTOWN side between n n a i r Only $1 AM PM *Some Holidays are Saturday level service pleasant valley S E T AUSTIN and Congress. Lavaca St 11 th S W Stephen F. t t Exact fare an additional S 6t h S GuadalupeAustin St Omni stop will be t e s E v e 11t Hotel A Hotel h h required

made at c 35 St s e s N Congress/10th. e r g 290 n Driskill Hotel t S o C

E a 7 i th

S E t yd 6 L E 4th St th Huston- E 5th St St t Colorado St S Tillotson Austin l a Brazos St University E Convention m 1st o 100 St Center C

e v A

in ld u o B At-stop strip sign Information Display Unit, Austin Bergstrom International Airport

Category: Campaign Subcategory: 3-B Promotional Campaign Entry: South by Southwest (SXSW) Service Promotion Map Legend Local Service Route 4 Multiple stop service to and from downtown Limited & Flyer Route 100 Limited stop service to and from neighborhoods and downtown Night Owl Route 481 Late night service operating between midnight and 3AM Bus route operates in the 4 direction shown on this section 481 Bus route detour during SXSW 4 Detour route sections are denoted 100 by these badges. Normal route sections are denoted by color service badges 411 University Campus

Interstate Highway 35

U.S. Highway 290

State/Highway 71 1 Downtown Austin Bus Detours During SXSW • March 8–17, 2013 Information Hospital

DowntownMap Legend Austin Map LegendParking 1L 1M 3 1L 1M 3 7 127 7 100 Waterloo 6 10 5 19 481 5 19 481 Texas State Capitol Local Service Route 4 Hotel/Motel 142 171 127 142 Park 20 37 Multiple stop service to and from 101 103 110 101 103 110 La Quinta Capitol 171 100 downtown 7 10 7 10 17 6 7 10 2 6 10 2 Limited & Flyer Route 100 Music Festival Venue 11TH ST 11TH ST Limited stop service to and from 17 19 19 20 30 20 30 37 20 37 100 485 Sheraton neighborhoods and downtown Film Festival Venue 20 127 142 171 100 127 142 485 Austin Hotel Night Owl Route 481 171 485 2 Late night service operating between 100 30 6 midnight and 3AM Interactive Festival Campus 37 Bus route operates in the 4 direction shown on this section 481 30 30 2 6 10TH ST 2 6 10TH ST OpenMap bus Sc stopale 1L 1M 3 5 2 6 19 30 30 37 Bus route detour during SXSW 4 Detour route sections are denoted MetroRail0 line 1/8 1/4 Mile 7 10 20 30 19 37 37 Open Stop 100 Woodridge -Mohawk Indoor by these badges. Normal route sections 411 Square 101 103 110 2 6 19 -Mohawk Outoor are denoted by color service badges 127 142 171 37 100 900 University Campus Club de Ville 0 125 M 250 Meters 481 2 6 2 6 9TH ST 9TH ST Interstate Highway 35 19 37 19 37 Downtown Open Stops U.S. Highway

NECHES ST 290 SAN JACINTO BLVD TRINITY ST CONGRESS AVE CONGRESS BRAZOS ST Central ST RIVER RED GUADALUPE ST LAVACA ST ST COLORADO 100 17 Stubb’s Most buses traveling through downtown during SXSW will only Hickory Presbyterian State/Highway 71 1 800 Open Stop Street Church IH-35 FRONTAGE service the open stops shown. 2 6 4 4 4 Information 1L 1M 3 19 37 8TH ST 21 17 8TH ST 17 5 7 10 Stateside Theatre 21 21 Express and Flyer Routes on Guadalupe and Lavaca will only pick up Open Stop Omni -Headhunters Patio Hospital 17 20 30 The Silhouette Paramount Downtown -St. David’s -Metal & Lace Lounge Red Eyed Fly at stops marked “Open” between Cesar Chavez and MLK. 1L 1M 3 5 Iron Bear Theatre 101 103 110 Bethell Hall Parking

-St. David’s 700 Valhalla 127 142 171 7 10 20 30 100 InterContinental The E-Bus will run Thursday through Saturday for both weekends of 101 103 110 127 Historic Sanctuary -Empire Automotive 17 S.F. Austin Hotel E-Buses Elysium Hotel/Motel 142 171 481 Stephen F’s Bar -Empire Control Room SXSW. 411 410 411 412 4 17 22 4 17 22 4 17 481 7TH ST 122 411 7TH ST 122 411 Music Festival Venue 411 22 IFC Crossroads Swan Dive -Holy Mountain The Night Owl will pick up all downtown passengers at 6th St Extended Stay 485 -BD Riley’s House at Vice -Holy Mountain Backyard America- -Driskill Hotel -Friends 600 -Red 7 betweenFilm Festival CongressVenue and Colorado. -Red 7 Patio Downtown -Victorian Room -The Parish - The Stage on Sixth 100 The Jr. -The Parish Vice Alamo -512 - The Stage on VisitInteractive capmetro.org/planner Festival Campus to plan your trip. 4 21 Underground Bar Ritz -512 Rooftop Sixth Patio 4 The The 122 481 Hideout Main 21 484 485 6TH ST 6TH ST Map Scale 103 MLK JR BLVD Night Owls CAPITAL METRO 122 1 1 Mile The Belmont -Buffalo Billiards -Maggie Mae’s StubHub Live -The Whiskey Room -Easy Tiger 0 #501 /8 /4 #4657 484 481 483 -Barcelona -Maggie Mae’s @ Old School -Dirty Dog Bar -Proof Annex Guadalupe/16th Lavaca/17th 484 485 -Soho Lounge Rooftop -Flamingo Cantina 486 484 -The Velveeta Room Hilton Garden Inn 103 110 4 Maggie Mae’s Meetup -Esther’s Follies 0 125 M 250 Meters W 15th St SERVICE DURING -18th Floor Latitude 30 Gibson Room Tent 22 4 22 500 -Creekside #591 103 Townhouse 122 484 Suite 101 5TH ST The Doritos 5TH ST #2738 Lavaca/13th 122 300 200 100 100 200 300 400 500 Bold Stage 600 700 Guadalupe/12th SXSW 2013 484 -The Antone’s TenOak -Avenue on Karma Brush 7 10 17 Madison Republic Lounge Convention 18 Haven Congress Residence Inn/ Square W 12th St 19 20 30 -Rebels Live 404 Austin -Rooftop Center GUADALUPE ST LAVACA ST 400 SABINE ST Republic NECHES ST Honky Tonk Courtyard Marriott- Park Hilton- Parking 127 142 171 Square Speakeasy- Brazos Hall Wanderlust Downtown Downtown Garage W 11th St Cedar Street Speakeasy Downtown Palm Door 30 ADDED METRORAIL SERVICE The Ghost Room Courtyard Kabaret 4TH ST 4TH ST #2611 W 10th St #2606 TO EASE CONGESTION: Open Stop Hangar Lounge Capital MetroRail’s 32-mile route serves Guadalupe/8th Lavaca/8th -Six Lounge W 7th St Social Media 1L 1M 3 - International 9 stations between Downtown Austin Hours will be expanded on the two Saturdays of SXSW, Open Stop -The Tap Room Capital Metro 17 411 481 5 7 10 Day Stage and Leander. See Special Service schedule at Six Transit Store 300 17 20 30 1L 1M 3 Hype - Radio Day Stage on back or capmetro.org for details. 1L 1M 3 5 7 10 17 20 March 9 and 16, and midday frequency on weekdays 101 110 127 5 7 10 Elephant Hotel Hyatt Place- Room Downtown 30 101 103 110 127 142 171 481 will improve to 34 minutes, March 11-15. 3 142 171 17 20 30 171 101 110 127 3RD ST 3RD ST 103 481 142 171 411 W 6th St Meduse Austin 103 Lounge Convention #2613 W 5th St #2643 TAKE NOTE, METROBUS ROUTES

100 Copa ST RIVER RED 200 Violet Center Palm Park IH-35 FRONTAGE Guadalupe/4th Lavaca/4th DETOURED DOWNTOWN: Crown Hampton Inn & Suites Vimeo 3 171 GUADALUPE ST LAVACA ST Theater W 3rd St 3 17 To facilitate better mobility throughout ACL Live 2ND ST at the at the Brass Austin 3 171 127 171 127 downtown during SXSW, all downtown Convention W Cesar Chavez St Lamberts Moody Convention House Theater Center Center routes, with the exception of MetroAirport, 17 Parking will be detoured and accessible along 3 Garage 100

3 GUADALUPE ST 127 LAVACA ST ST COLORADO AVE CONGRESS BRAZOS ST SAN JACINTO BLVD TRINITY ST Guadalupe (southbound) and Lavaca 171 171 127 CESAR CHAVEZ ST 122 127 CESAR CHAVEZ ST 122 127 (northbound), March 8-17. 100 Radisson- Four VICE Land SXSW Create 1L 1M 5 7 Town Lake Seasons Lady Bird 100 10 20 30 101 Lake 110 142 411 Look for neon “open stop” banners at 8 key bus stops in service downtown.

About 50 bus stops will be closed or Tear-away Map partially closed in downtown area. The following routes will be detoured March 8-17: 1L/1M, 3, 4, 5, 7, 10, 17, 20, 21, 30, 100, 101, 103, 110, 122, 127, 142, 171, 411, 481, 483, 484, 485, 486, 935, 982, 983, 985, 987, and 990.

RIDE WITH US Passenger Notice DURING SXSW! Take advantage of Capital Metro’s expanded service for SXSW. Many downtown bus routes will be detoured along Guadalupe (southbound) or Lavaca (northbound) from March 8-17. Look for the big green ‘open stop’ banner.

MLK JR BLVD #501 #4657 Guadalupe/16th Lavaca/17th 103 110 W 15th St #591 #2738 Lavaca/13th Guadalupe/12th 7 10 17 18 W 12th St 19 20 30 GUADALUPE ST GUADALUPE LAVACA ST 127 142 171 W 11th St SXSW Web banner 30 #2611 W 10th St #2606 Guadalupe/8th W 7th St Lavaca/8th 17 411 481 1L 1M 3 5 7 10 17 20 30 101 103 110 127 142 171 481 103 481 W 6th St 103 #2613 W 5th St #2643 Guadalupe/4th Lavaca/4th

3 171 ST GUADALUPE LAVACA ST W 3rd St 3 17 3 171 127 171 127 W Cesar Chavez St

Exception: MetroAirport Route #100 will travel along Congress.

METRORAIL Extra service on Saturday, March 9 and 16 Additional midday trips all day, March 11-15 Providing more frequent service, every 34 minutes all day March 9 and 11-16 For more information visit www.capmetro.org/sxsw2013

Newspaper ad SXSW Micro-site

Category: Campaign Subcategory: 3-B Promotional Campaign Entry: South by Southwest (SXSW) Service Promotion