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Capmetro REMAP Campaign Creative-Ffa63b77.Pdf Cap Remap More frequent + More reliable + Better Connected WHAT’S HAPPENING? “We’re changing more than half of our routes.” –CapMetro’s (Evil) Planners { Insert mild freakout } What had to be done • Educate staff and customers • Work with/direct outside on the changes contractors • Create and update signage • Create Promotional Items • Draw new route maps • Talk to customers face-to-face • Design brochures • Create Web sub-site Bonus: Implement new branding • Advertisement Designs wherever possible. • Presentation Boards In Numbers 3,000+ 1,800 68 Unique Temporary Redesigned Permanent Individual Route Signs Created Signs Installed Maps Produced 3X 22,000 75,000 More Local Frequent Customer Service Calls Unique Page Views Routes Added on launch week (In April 2018 alone) Information Display Units (IDUs) 341 produced to be posted at-stations New Permanent Signs 311Monday–Sunday Monday–Sunday311 122Monday–Sunday Weekdays 311 Stassney Stassney Four Points Stassney Limited Southbound to Southbound to Southpark To Lakeline Station Southpark ACC Riverside Riverside ACC Riverside ACC Meadows Meadows Park & Ride Monday — Sunday 10 10 Monday — Sunday 474-12000 20 1 - 4 7 4 474-12000 20 1 - 4 7 4 Southbound to Southpark The routes that Southbound to Downtown Meadows Monday — Sunday will serve the stop Monday — Saturday 10 (Late-Night) beginning June 3 485 are shown here. Temporary Notification Signs Our new permanent bus stop signage STOP ID 5836 The routes STOP ID 5669 JUNE 2018 SERVICE CHANGE JUNE 2018 SERVICE CHANGE JUNE 2018 SERVICE CHANGE JUNE 2018 SERVICE CHANGE has improvements to the information that will displayed at most stops. This includes: serve the stop THIS STOP IS ¡MIRE HACIA LOOK UP! ARRIBA! THIS STOP IS THIS STOP IS Routes on the new signs Las rutas que se detallan 1. Route number CHANGING beginning above will be in service en los carteles nuevos que aparecen arriba entrarán OPENING JUNE 3. AND OUR SYSTEM CLOSING JUNE 3. BEGINNING JUNE 3. en vigencia el 3 de junio. LET US HELP LET US HELP IS IMPROVING. June 3 are YOU PLAN. 2. Route direction, ending destination Esta parada cambia y YOU PREPARE. nuestro sistema mejora. ROUTE(S) BELOW ¡El servicio de autobús está llegando! While our new transit system is more frequent, more reliable and better SERVE THIS STOP Esta nueva parada se abre el 3 de junio. & days of operation listed here. connected, we did have to make some tough choices. We want to help Ruta(s) que incluirán esta parada you find other ways to use CapMetro. In many cases, it’s as simple as ROUTE(S) AT THIS STOP desde el 3 de junio del 2018 walking to a different nearby stop. Other times, the change is much UNTIL JUNE 3 BEGINNING JUNE 3, 2018 harder, but we can help you through it. LAS RUTAS QUE SE DETALLAN A CONTINUACIÓN Visit capmetro.org/remap or call the Go Line and let us help! INCLUIRÁN ESTA PARADA HASTA EL 3 DE JUNIO ¡MIRE HACIA 3. Timepoint indicator: A yellow label 228 VA Clinic (Eastbound) LOOK UP! ARRIBA! ESTA PARADA CIERRA EL 3 DE JUNIO. Routes on the new signs Las rutas que se detallan above will be in service en los carteles nuevos que 311 Stassney (Westbound) PERMÍTANOS AYUDARLE A PREPARARSE. aparecen arriba entrarán will identify stops that serve as Aunque nuestro sistema de tránsito nuevo ofrece servicios más frecuentes, más confiables . en vigencia el 3 de junio. y mejor conectados, tuvimos que tomar algunas decisiones difíciles. Deseamos ayudarlo BEGINNING JUNE 3 a encontrar otros modos de usar CapMetro. En algunos casos, es tan simple como caminar hasta otra parada cercana. En otros casos, el cambio es mucho más difícil, pero deseamos ayudarlo a que lo logre. Visite capmetro.org/remap o llame a la Línea GO y permítanos ayudarlo. 37 485 timepoints, which are stops along PLAN YOUR ¡PLANIFIQUE SU PLAN YOUR ¡PLANIFIQUE SU PLAN YOUR ¡PLANIFIQUE SU PLAN YOUR ¡PLANIFIQUE SU the route that must be met at TRIP NOW! VIAJE AHORA! TRIP NOW! VIAJE AHORA! TRIP NOW! VIAJE AHORA! TRIP NOW! VIAJE AHORA! Prepare and learn your future Prepare y conozca su próximo Prepare and learn your future Prepare y conozca su próximo Prepare and learn your future Prepare y conozca su próximo Prepare and learn your future Prepare y conozca su próximo trip today at capmetro.org or viaje hoy en capmetro.org o trip today at capmetro.org or viaje hoy en capmetro.org o trip today at capmetro.org or viaje hoy en capmetro.org o trip today at capmetro.org or viaje hoy en capmetro.org o on the CapMetro App. en la aplicación CapMetro. on the CapMetro App. en la aplicación CapMetro. on the CapMetro App. en la aplicación CapMetro. on the CapMetro App. en la aplicación CapMetro. specific times to keep bus routes on GO LINE 512.474.1200 | CAPMETRO.ORG/REMAP GO LINE 512.474.1200 | CAPMETRO.ORG/REMAP GO LINE 512.474.1200 | CAPMETRO.ORG/REMAP GO LINE 512.474.1200 | CAPMETRO.ORG/REMAP Sector B-4 (Sign #12) | 3121 Montopolis/Ben White (Stop ID 5836) Sector A-5 (Sign #91) | 1719 Aldrich/Mueller (Stop ID 5669) schedule. Bus operators cannot leave a timepoint before the scheduled departure time. TEMPORARY & PERMANENT SIGNAGE Leander Leander Park & Ride 983 986 987 183 S o u th B e l l Bl vd 983 986 987 214 214 lvd ne B testo 1431 Whi r D n e re 214 rg e v E Main 214 S t 1431 La ke li ne 214 B lv 983 Jonestown d Park & Ride 985 214 d el R ur a L 214 Bro nc o d R Bar-K anch L R n Leander 183 Lago Vista HS LeanderPark & Ride 214 d h R 183 Lakeline nc Post Office Ra 383 214 Co -K yo 983 987 Northwest ar te B Tr 214 383 Park & Ride P a 214 383 s P 983 985 e e o d 983 985 987 c 985 R 987 a d n e P d a r r k d V o lv a B F 214 B c l Lakeline v p a to n d es k a 383 a Mall L R d m Pace Bend h North Fork o Recreation Area L Plaza 383 Forest North ES (LCRA-County) 1431 WalMart 983 Lakeline Plaza 985 1 1431 987 TOLL Jonestown Target Park & Ride Lago Vista 214 Park & Ride D aw 183 n 214 Rd NorthweLakestline ek Park &ke R ideCre Routes 383, 983, 985 and 987 980 (Limited Trips) La Pkwy continue, see inset at left. Grisham MS M Route Finder i l Westwood HS l See Round Rock Inset for w Local Service Routes (01-99) FM 1825 r i 1 g Continuation of Bus Service TOLL S Austin System Map h h 1 S. Congress/Metric o Anderson t Lago Vista 1325 re li Wells Branch Pkwy Mill ES P 1 ne 2 Rosewood Burnet Rd50 50 Park & Ride k College TOLL D Leander w r 985 987 Park Dr 3 Burnet/Manchaca 980 ( y Gra Anderson Arbor nd Ave Round Rock P Heatherwilde Bl 4 Montopolis Mays St Teravista Pkwy Shopping Center 11325 P kw 383 Anderson TOLL ar y m 5 Woodrow/South 5th Limited Trips) Countryside Place Mill Center P er University Bl d Leander on 35 6 East 12th Shopping Center 734 L R d n A Rd V Capital Metro Routes serving Station nderson Mill S MoPac Service Rd p i 7 Duval/Dove Springs Round Rock et s Lakeline Wells Branch Pkwy Sunrise Rd 183 r 1825 i Austin Leander in n n o r L BELL BL Premium 983 985 g 35 n 10 South 1st/Red River LEANDER s 1825 u Station Community n Lakeline, Leander, Jonestown R Dr B D Outlets 987 983 985 d il to 17 Cesar Chavez 243 183A Howard McNe M t r College e ra 18 Martin Luther King/Enfield 987 rr B 1 illt W and Lago Vista Park & Rides o A.W. Grimes Bl 383 TOLL w 19 Bull Creek n el 983 ls 50 Stony Point Dr 20 Manor Rd/Riverside 52 Pavilion Park & Ride 183 P 243 985 734 o 1825 HS Ho r 383 214 243 t 21/22 Exposition/Chicon Lake Creek Pkwy ward WELLS 987 W Howard Ln L D 30 Barton Creek Square Mesa Park Dr n Ln H Wells Branch ES r ow 243 1825 37 Colony Park/Windsor Park The Market at d ard a CEDAR BRANCH v e Bl S 1 L Or 985 987 Wells Branch ton o d n Limited & Flyer Routes (100-199) S Lakeline Bl 243 214 tes u 35 Tech Ridge s R hi t ing Shopping W h Park & Ride Spr PARK Pecan 1431 d 243 W 100 Metro Airport B oo e e Center Park Bl St. David’s e ew l v pic l A W 103 Manchaca Flyer ROUND ROCK l s e S Howard ll Georgetown St l 734 W s Howard Ln 50 214 Howard r B Howard Ln Hospital 1431 214 Great Hills B e ra Howard B r d 110 South Central Flyer New Life Housing l ACC Pa a nc TRANSIT STATION M v Park & Ride r n n h 325 51 Main St d e Lakeline Mall Dr m The Market at c 980 Park & Ride a r P McCallen Pass 183 Northridge e h 111 South MoPac Flyer Authority in Evergreen Dr r H r k w Center Blvd o u S Wells Branch w P y Line Pass L S 122 Four Points Limited Round Rock Ave t d Spicewood r n ar k Lakeline 383 R d w 935 980 122 214 383 983 J.J.
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