Catalan Participation at Worlds of Flavor

Catalan participation at Worlds of Flavor

Catalonia, the land of tradition that offer the best opportunities for the gourmet’s world Catalonia has a long gastronomic tradition and a powerful food industry making it a world leader in the field of food and eating. Thanks to the entrepreneurship of our business fabric, our ability to attract multinationals and the international recognition of Catalan produce and cuisine, the food industry has become a major engine of our economy. The food industry has its own specific weight in the industrial policy promoted by the Government of Catalonia. The sector accounts for almost 20% of our gross domestic product, employs nearly 18% of the working population, invoices more than 25,000 million euros and has a fabric of more than 3,700 businesses con- sisting both of traditional and family companies as well as large foreign groups. Our commitment to innovation and internationalization is one of the foundations on which the Catalan food industry is built. Along with the wealth and diversity of our produce and products and the wide range of internationally renowned restaurants and chefs, Catalonia has positioned itself as an international bench- mark for gastronomy. Catalonia’s recognition as European Region of Gastronomy 2016 by the European Region of Gastronomy Platform is another example of the important work that has been carried out. The significant presence this year of Catalonia at the Worlds of Flavor Conferen- ce, the global forum of reference in the field of gastronomy, is another step in the process of opening and international recognition of the Catalan food sector. The Government of Catalonia is participating at this conference as the main sponsor of the event and promoting the presence of two renowned Catalan chefs, eight Catalan companies and seven Catalan wineries listed in this catalogue. The chefs will be participating in three seminars to introduce culinary traditions and new techniques in addition to the various products exhibited by the companies at the stand of the Government of Catalonia in the Marketplace. I hope that attending this Congress will prove beneficial to us all and will contri- bute to making us known and positioning our products as well as showcasing the talent of Catalan cuisine.

Jordi Baiget i Cantons Minister for Business and Knowledge Catalan Government Turning a passion for gastronomy into a strategic sector for the Catalan economy FIVE THINGS YOU SHOULD KNOW ABOUT THE FOOD & DRINK SECTOR IN CATALONIA

1. One of the biggest food clusters in Europe.

Over 3,400 food industry companies in Catalonia constitute one of Eu- rope’s largest food clusters, dominated by SME’s and some large Catalan firms and multinationals such as Danone, Cargill or Nestlé.

Furthermore, Alimentaria, one of the world’s most important food & drink trade fairs, is held in Barcelona, as well as the leading packaging fair Hispack and the Bta., the food industry equipment & technology fair.

2. Catalonia’s most important industry

With 19.6% of the industrial GDP, the food & drink sector is Catalonia’s most important industry, employing 17.6%of the workforce, and generating a turnover of over €24b and having close links to other sectors. It is dominated firstly by the meat industry with a market share of 34.9%, followed by the animal feed industry with 11.8%. Wine and cava represent the most produced and sold beverages.

3. A dynamic gourmet ecosystem Gastronomy is big in Catalonia with 50 restaurants having Michelin stars, thanks to a dynamic blend of tradition and innovation. The gourmet food sector is growing rapidly with consumers searching for unique, quality products. Ferran and Albert Adrià, the Roca Brothers or Carme Rus- calleda, to name just a few, put Catalonia on the worldwide culinary map. Turning a passion for gastronomy into a strategic sector for the Catalan economy FIVE THINGS YOU SHOULD KNOW ABOUT THE FOOD & DRINK SECTOR IN CATALONIA

4. Innovative A number of significant research centres such as IRTA, CTNS, Alicia, among others, ensure that Catalonia stays ahead in food innovation.

This dynamic gourmet ecosystem has a direct influence in Catalonia on new trends and innovation in the sector, with initiatives breaking ground in new food & drink areas, such as snackification, organic and functional foods and new technologies applied to the food industry in areas beyond e-commerce, such as tracking apps and the sharing economy.

5. International appeal The Catalan food & drink sector is dynamic and with definite international commitment.

With €24,627m in exports, and a €6,401.16m positive trade balance in 2014, the Catalan food industry concentrates around 29% of Spanish total food exports and is home to approximately 1/5 of the regularly exporting companies of the Spanish food sector.

It also concentrates 49% of the Spanish food & drink industrial investment abroad and 41% of the foreign investment in the Spanish food & drink industry between 2009 and July 2015. Barcelona is a preferred FDI Food & Drink location, over cities such as London, Berlin or Milan. MOST ACTIVE FOOD & DRINK SECTORS IN CATALONIA

The following three sectors dominate 59.5% of total food & drink sales:

Meat, pork above all The Innovacc Meat Cluster is made up of 64 companies (49 of which are SMEs) and 17 institutions. Other clusters are FoodService, Food Packaging a & Machinery, Barcelona Food Cluster, Innovi – Wine & Cava, Ains Nutrition & Health, Aquiculture and Gourmet.

Drinks, with wine dominating the sector There are 12 DOs (Guarantee of Origin), producing a varied and versatile range of wines. Major international exporters are companies such as Torres in wine and Codorniu and Freixenet in cava.

Animal feed, serving the huge local market but also exporting Catalonia produces 4.3% of the EU compound feed production and 20% of Catalan feed production is exported. This important sector is represented by the ASFAC, which brings together the most important Catalan feed producers. NEW TRENDS IN CATALONIA

Functional, gourmet and healthier foods

The most developed allergen-free food industry in Europe. Further- more, organic food is an emerging market in Spain and Catalonia. Spain, in general, is one of the main exporters in Europe and Catalo- nia itself has had its own certifying agency, the CCPAE, since 1994. There are 2,724 ecological food production businesses in Catalonia and over 120,000 ha. of land devoted to organic food production.

Snackification

Changes in life styles and consumption patterns create a demand for easy to consume food, with quality experiences and often connected to health trends, but also there is a drive for commodity and flexibility. An example of a local company innovating in this area is the Catalan snack company Frit Ravich, producing new product lines in line with current tendencies and investing in automated production methods.

New Technologies applied to the food industry

IT is being applied to the Food & Drink sector aimed at simplifying the shopping process, helping diet planning and catering for special needs or sharing economy initiatives. New trends are, for example virtual shopping walls, mobile in-store check-outs, smart fridges, among others. One Catalan company leading the field in the area of food ecommerce is the online super- market Ulabox. Other interesting examples are within sharing economy initiatives, such as Eatwith, which allows individuals, to eat at private homes of those offering to cook for them. In the area of healthier eating, MyFit- nessPal is a website that helps people count their calories by ente- ring them into an online diary, as well as keeping track of their fitness activity.

Catalan participation at Worlds of Flavor CADÍ, SCCL

Since 1915, CADÍ has produced cheese and butter of the highest quality, recognized and guaranteed by the strictest European regulatory agencies. One hundred years later, our milk is still provided only by the farmers who belong to the cooperative.

We produce a range of products in different categories: butter, semi-hard and aged semi-hard cheeses, fresh and grated processed cheeses to supply foodservice and retail markets demanding high standards in terms of quality. We’ve been working in the United States for 15 years and our main goal for this mission is to approach the gourmet foodservice sector.

ANNA PUIGCERCÓS FONT Commercial Director [email protected] T: (+34) 620 48 39 56 www.cadi.es

GRUP PONS

Dating back to 1945, the Pons family has been growing olives, producing and commercializing olive oil. It is a tradition that remains stronger than ever after four generations, with one sole objective, to offer an olive oil of the upmost quality.

The PONS family owns over 1,000 acres of olive groves located in Lleida, in the northeast of Spain. The Arbequina olive variety is grown on these groves, which are known for the quality of Extra Virgin Olive Oil that they produce. Our goal during this event is to meet the most influential culinary pioneers in the industry and learn from some of the best chefs in the world

JACK HARO Sales Manager [email protected] T: +1 201 233 2563 www.casaponsusa.com CAVIAROLI SL

CAVIAROLI is a young and R&D oriented gourmet food producer based near Barcelona in Spain. Our goal is to provide our products to the best chefs and high end stores in the world.

Our products are specially indicated to finish any kind of culinary creations: a 4 mm diameter oil pearls, the 4mm to 10mm vinegar pearls or the more than 10mm olive juice pearls, allows the chef to use them as solids but they remain liquid inside. Our range has more than 15 different flavors. Since 2012 we’ve been working with a small importer on the east coast and re-selling to distributors in the US. In this missions we want to introduce our products to the main actors in the foodservice industry in the US. SANTIAGO RAMON REAL Sales and Export Manager [email protected] T: (+34) 679 46 05 59 www.caviaroli.com

INPANASA

Founded in 1976 it is a family Company in the large scale-production of patisserie, the main objective of our Company has been to offer to our customers the wide range of products based on the best quality and, above all, on the quality of its ingredients.

Their origin and quality of our ingredients is especially important for us. All the recipes are carefully elaborated, we have the certificates of quality IFS, BRC. We can offer : magdalenas with different flavours, muffins, brownies, slices, Spanish specialties etc. Our main goal is to introduce our products in this market through different channels of distribution.

ANTÒNIA AULINA RAMÍREZ Export Manager [email protected] T: (+34)610 21 89 48 www.inpanasa.com CERVESES MORITZ

Moritz was the first beer made in Barcelona, back in 1856. Moritz su- pports culture & gastronomy, owning 4 restaurants in Barcelona. It is a fusion of great tradition and modernity.

We made premium beer made with mineral water form a natural park, Moritz is brewed with extra pale malt and Saaz Hops, the most premium and aroma- tic hops. We are the largest buyer of Saaz hops in the world. Our main goal for this event is to promote the Moritz Brand through gastronomy. & food operators.

ANDREA SERRAT Export director T: (+34) 607381332 [email protected] www.moritz.com

PRIORAT NATUR

Priorat Natur is based on the artisanal elaboration of a wide variety of local food products. Our respect for the great land we work and its heritage made us elaborate an exceptional product, respectful of the environment and tradition. Our products are connected to its land and its traditions. Our goal is to provide natural products free from additives and chemical preservatives that meet the expectations of the best restaurants and stores from around the world. Our nuts, olives, olive oil, jams, sauces, etc. are the delicious result of combi- ning excellence with years of tradition. We are working in the US market providing some products. Our main goal now is to introduce our products to the current and future American cooks.

ANNA CUADRAT OLLÉ CEO T: (+34) 678653076 [email protected] www.prioratnatur.com SOSA INGREDIENTS

Sosa Ingredients, S.L. is one of the leading manufacturers of premium ingredients for gastronomy and pastry in Spain.

We offer texturizers that are tasteless and colorless texture modifiers which respect the organoleptic characteristics of the ingredient itself, allowing a high number of final applications. Essences can be used in any gastronomic application to increase a flavor, give special nuance, combine it with other flavors or simply enjoy the essence of nature. Our goal is to introduce and increase visibility of our range of products in the USA for both foodservice and retail markets. SILVIA VALENCIA Export Department T: (+34) 938 666 111 [email protected] www.sosa.cat

URGEL GANADERA

Urgasa Quail Farms is a family owned company that produces and commercializes game birds. We started raising quails but after several years in the business we started making the whole process: from the breeding of the quails to the distribution of the end product. Reared on a cereal-rich natural feed based diet and a rigorous traceability control, Urgasa guarantees its quails are raised without hormones, antibiotics, food colorings or flavorings. Moreover they have no water added. Urgasa has just opened its American corporation as Urgasa Quail Farms INC, located in the state of Florida where we also have our office. Our main goal for this mission is to show our product and to let everybody taste it and enjoy it as we do. NINA ALET BARCONS USA Sales Manager 786-543-6693 [email protected] www.urgasa.com SERGIO ANDREU

Born and raised in Alicante, 35 years ago. Studied and worked as an industrial designer before dropping out, deciding to turn up his life around and dedicate professionally to cooking. In Barcelona, he studies cooking and patisserie in the Hofmann cooking school. He then he moves to Paris to work with Alberto Herráiz at the Fogón Restaurant. In 2010 he goes back to Barcelona and together with his wife, Sofia Boixet and they open the restaurant La Pepita, a modern and innovative tapas pro- posal that leads them to quickly become a gastronomic reference in Barcelo- na. In late 2014 they open their second restaurant, La Cava. MATEU CASAÑAS PUIGNAU

Mateu Casañas met Oriol Castro and Eduard Xatruch 16 years ago in the kitchen of the internationally-recognised elBulli restaurant. Between 1998 and the closure of elBulli, in July 2011, they were part of the creative team in the restaurant kitchen. In 2012 they decided to become business partners. So, in April 2012 the restaurant Compartir was born. In the heart of the Mediterranean, in Cadaqués, the restaurant bases its gastronomic offer on dishes for sharing, the result of modern cuisine sprinkled with traditional dishes. With the consolidation of Compartir, in December 2014 they opened a second restaurant in Barcelona, Disfrutar (in English Enjoy). The gastronomic line of this establishment is clearly avant-garde with strong Mediterranean roots. CATALAN CELLARS MAS BERTRAN

Roser Carbó Importer: Independence Imports T: +34 938 990 859 T: (866) 998 8466 [email protected] [email protected] www.masbertran.com Miami, FL

Mas Bertran is a family winery founded in 2005 in Sant Martí Sarroca, in the Penedès area, not far from Barcelona. Our quality wines and sparkling wines boast the unmistakable hallmark of the Penedès. The Xarel·lo, Macabeu, Parellada and Sumoll grapes are the main protagonists. There is an incessant vigil over the winemaking process. State of the art technology works hand-in-hand with traditional methods. Our sparkling wines and wines tempt you to taste the heritage of three generations. Nature takes over. Keep intervention to the basic essentials, to obtain the best results. The vineyard expresses itself freely: the season, never the same, sets the pace. When tradition, innovation and respect for nature come together, our products are born.

CELLERS UNIO

Oscar Ruiz West Coast: Grape Expectations, Inc T: +34 977 330 055 www.grapex.com [email protected] Northeast: Monsieur Touton Selection Ltd. www.cellersunio.com www.mtouton.com Texas: Oneshot LP Minnesota: Margron Skoglund Wine Imports Inc. www.margronskoglundwineimport.com

In 1942, on October 26th, Unió was constituted at a grand event held in the Catalan city of Reus, 100 km South of Barcelona. Today, Unió represents thousands of families of growers, being not only an exponent of wine production in Catalonia, but also an exponent of support to rural life, becoming significantly involved in the improvement of living condi- tions for growers and the modernization and professionalization of the sector. We are strongly committed to our land and our environment, working closely with our associate growers. This Mission becomes art in our exclusive DOs Priorat, Montsant and Terra Alta, where the soil with its unique llicorella stones in Priorat and the hundred-centuries wine history, allow us to produce magic and transport transport people to heaven around the world. CATALAN CELLARS

MAS D’EN BLEI Eduardo Flo T: +34 935 141 610 Distributors: [email protected] Bay Area: Soil and Vine www.fswines.com T: (707) 315-0124 [email protected] Importers: Florida: Tasty Wines Tasty Wines. Doral, FL T: (305)-776-1553 T: (305) 776-1553 [email protected] [email protected] Moreno Cabrera Trading Co. Napa, CA www.mctcwine.com

Mas d’en Blei is a privileged place in the Priorat: 7 h. of vineyards on the banks of the river Siurana, in the heart of the Priorat county. The vines grow amongst a typical Mediterranean landscape. There, perfectly integrated into the environment, stands our winery and a very old farmhouse. Mainly local varieties such as Grenache and Carignan were planted. The characteristic values of Priorat can easily be found at Mas d’en Blei: the prominence of llicorella (the local name for a type of slate), “costers” or steeply sloping vineyards, which yield few grapes. Hence its wines display the result of this little Priorat treasure as well as a careful winemaking process.

AGRICOLA SANT JOSEP

Jordi Portillo Importer: T: +34 934 400 917 Garber & Co. Topanga, CA [email protected] T: (310) 455-1287 www.big5.es [email protected]

Founded in 1962, is engaged in the production and processing of fine wines from the harvest itself. Its founder, Mr. Francisco Martin Alcoverro (Bot, 1950), is still a professional grower, laid the foundation for market-oriented production of fine wines, proposing attractive trademarks and more professional management of the winery. The vineyards have been cultivated in Agricola Sant Josep for more than a hundred people and occupy 500 hectares around the village of Bot. No other area of vines so big and close to Port of limestone soil like this. Due to a cooler and humid local climate many areas of Terra Alta and South Catalan wine, can explain the virtues of this wine, and very particular, his “Llà- grimes de Tardor” (Tears of Autumn), Brau de Bot and Clot d’Encís white. MOLI PARELLADA

Francesc Domínguez T: + 34 687 770 272 Distributor: [email protected] Springboard Wine Company www.moliparellada.com (415) 492-2035 [email protected] Importer: San Rafael, CA Valkyrie Selections LLC T: (707) 473-8214 [email protected]

Molí Parellada, set up as a small family winery in 1987, produces and exports the finest cavas from the Penedès to all parts of the world. Francisco Domínguez, enologist and owner, is the driving force behind the cavas produced by Molí Parellada, creating them as products that represent the authentic tradition of the Penedès, while preserving their own unmistakable personality. Its cavas have a delicate balance between tradition, innovation and quality, based on a common seal. The Molí Parellada cavas reflect the singular, unusual Penedès region, with its typically Mediterranean climate, mild winters and dry, hot summers that define wines that are well balanced and with character. From the creative cavas of the Mercat range to the fresh, light Clos la Soleya and the famous El Xamfrà, the Molí Parellada products are the best ambassa- dors of elegance and excellence.

CAVES TORELLÓ Rosó Gabarró T.:+34 608 064 944 roso@torelló.com www.torello.com Distributor: Maddalena Vineyard Brands / Riboli Family Importer: Wines AVIVAVINO Los Angeles, CA (212) 244-4495 Allan Stark - (818) 438-2059 Ramon del Monte: [email protected] NoCal: Jessie Moreno - (707) 217-1761 New York, NY

All the wines and Cavas from Torelló have their origin in the vineyards of Can Marti, the 135 hectares, (321 acres), estate associated with the Torelló family since 1395 and located in Penedés. Here is where the white varieties of xarel.lo, macabeo, parellada, chardonnay, subirat parent and muscat are grown along with the reds: cabernet sauvig- non, merlot, pinot noir, syrah and garnacha. We only produce Cava “Reserva” (more than 15 months of aging) and “Gran Reserva” (more than 30 months of aging) according to the rules of the Cava Regulatory Board, DO Penedès wines, Marc and Extravirgin olive oil. Pioneers in using Inertys technology into our press which protects the must from oxidations during the grape-pressing phase. Usage of the best fraction of the must, called “free run juice”.

BUIL&GINÉ Think Global Wines 827 state street, suite 17 Xavier Buil Santa Barbara, CA 93101 T: +34 977 839810 www.thinkglobalwines.com [email protected] www.builgine.com T: (805)-965-4796 F: (805)-965-47-96

Buil & Giné is a family owned winery that produces wines in different regions, mostly in Priorat DOQ and Montsant DO. We know that we are at least the sixth generation growing grapes in the same region. Xavi Buil Giné was the founder, his Grandfather, Joan Giné was elected three times to be the president of the Wine Cooperative of Falset and he was also one of the founders of our Enology School -the first one created in Spain-. Later, the father of Xavi Buil had a major role in ‘New Priorats’ history. In 1996, Xavi Buil started to produce his own wines, always with the same idea: To produce high quality wines that really represents their origin in the most affordable way. Since the beginning, we have been working with the same work philosophy. Our wines have been recognized all over the world because of their quality, because of their ‘terroir’ representation, because they are fine, elegant, versatile and also because they have a very good price-quality relationship.

Catalonia, a lifestile that works IF YOU NEED PROOF THAT CATALONIA IS BUSINESS FRIENDLY, JUST LOOK AROUND YOU

COMPETITIVE ECONOMY Catalonia adds more to your business model: with highly diversified activities, and quality suppliers and services, industry is the backbone of the Catalan economy.

INTERNATIONAL AND GLOBAL

From southern Europe, Catalonia connects you to the world. An open trading economy with Barcelona being a flagship city to stage international events.

INNOVATION CULTURE Both the public and private sector have made innovation a priority in Catalonia. Tap into cutting edge scientific facilities and tech centers.

Catalonia Trade and Investment office in Miami From our Miami office we work mostly International Trade and Business De- velopment projects, helping Catalan companies with their expansion plans for the US Market. One of the main projects lead by our Miami office, and implemented all over the USA, has been Catalan Wines USA, a yearly promotion of Wines and Cavas from Catalonia that started in 2010 and has since shown its products in more than 20 different cities all around the country. CATALAN WINES USA is the official platform for the promotion of Catalan Wi- nes in the United States. It includes a group of selected wineries representing some of the best Catalan wines that are already available in the US market. IF YOU NEED PROOF THAT CATALONIA IS BUSINESS FRIENDLY, JUST LOOK AROUND YOU

TALENT AND EDUCATION With top level universities and prestigious schools, Catalonia takes education seriously and companies can rely on a pool of talented and committed professionals.

CREATIVITY AND ENTREPRENEURSHIP A land of fresh ideas that never fail to surprise. From design to arts, from smart cities to tech start-ups, Barcelona is a consolidated start-up ecosystem.

BUSINESS FRIENDLY Catalonia is always open for business, with the government’s business focused policies perfectly complementing a strong private sector.

The wineries participating in CATALAN WINES USA offer an interesting mixture of some of the 12 different DO’s of Catalonia. Our wineries have their selected wines already imported into the US and stored in a central warehou- se in New Jersey, available to be distributed throughout the US market right now! Besides being well known for its Gourmet, Foodservice, Wines and Cavas and outstanding innovative restaurants, Catalonia has excelled in develo- ping new technological companies, research and start-up solutions for many fields, and has a strong industrial component. CATALONIA TRADE & INVESTMENT SERVICES

We are the Catalan Government agency for foreign investment attraction and business competitiveness. Our free of charge services are for international companies planning a first-time investment or wishing to expand their activities in Europe and also for those companies already established in Catalonia with expansion plans or new projects.

// Comprehensive tailor-made information and advice, and compared competitive analysis.

// Project management services: we are your one-stop shop for your investment project.

// Specialized services of location, financing and fast-track visas - executive mobility management.

// Search of industrial, technological and business partners.

// Aftercare, expansion and reinvestments are one of our priority activities.

Barcelona New York Washington DC Passeig de Gràcia, 129 / 360 Lexington Ave., Suite 1050 K Street, NW, Suite 325 08008 Barcelona / 1801, New York, NY 10017 + 1 202 736 22 20 Tel: (+34) 934 767 287 / www.catalonia.com / [email protected] [email protected] [email protected]

Miami Boston Silicon Valley 2655 Le Jeune Road, One Broadway, 14th Floor - 10 S. Third St., 4th Floor, Suite 810 Cambridge MA 02142 Coral Gables San José, CA 95113 +1-347-695-8949 Florida 33134 [email protected] [email protected] [email protected]

Accra / Beijing / Berlin / Bogota / Boston / Brussels / Buenos Aires / Casablanca / Copenhagen / Dubai / Hong Kong / Istambul / Johannesburg / Lima / London / Mexico City / Miami / Milan / Montreal / Moscow / Mumbai / New York / Panama / Paris / Santiago de Chile / Sao Paulo / Seoul / Shangai / Silicon Valley / Singapore / Stuttgart / Sydney / Tel-Aviv / Tokyo / Warsaw / Washington DC