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Fall-2020 Merchanidser.Pdf FALL MERCHANDISING fall produce ESSENTIALS fruit CRANBERRIES KIWI AVOCADOS APPLES MISSION FIGS PEARS GRAPES POMEGRANATES vegetables CORN KALE ONIONS PUMPKINS CAULIFLOWER BELL PEPPERS BUTTERNUT SQUASH BRUSSELS SPROUTS STOCK UP ON EVERYONE’S FAVORITE APPLE COMPLEMENTS! ACRON SQUASH MUSHROOMS SWEET POTATOES SPAGHETTI SQUASH HERBS CIDER ALL HOLID F AYS BACK to SC HOOL HALLOWEEN THANKS FOWLER FARMS HAPPY APPLES ZEIGLER'S VARIETAL NORTHERN NATURALS OMENA ORGANICS GIVI APPLE CIDER APPLE CIDER APPLE CIDER FRESH ORGANIC shelf-Stable NG APPLE CIDER APPLE CIDER APPLE PICKIN’ Apples are fall’s premier fruit item. Apples soak for around 30 seconds. Allow them H A R V E S T D A T E S offer high volume, a diverse selection, and to drain before placing onto a sample tray. 2 0 2 0 consistent supply to lead your offerings all season long. Tote Bags PAULA RED AUG 28 Merchandise bulk apples into pre-packed AUGUST GINGER GOLD AUG 30 Color Breaks tote bags to entice your customers to buy Avoid a sea of red by using bagged apples seven or eight apples instead of just two SWEETANGO® SEPT 9 or complementary items like caramel dip or three. GALA SEPT 14 to break up the color in your set. MCINTOSH SEPT 19 SEPTEMBER Create a Destination SMITTEN® SEPT 20 Sampling Customers will love the experience of HONEYCRISP SEPT 23 AVOCADOS Sampling is a great way to introduce picking apples at your “orchard.” Create EMPIRE SEPT 28 JONATHAN SEPT 30 customers to new varieties. To prevent this space outside the store or in your JONAGOLD SEPT 30 apples from browning in the display, fill a department by bringing in hay bales, corn bowl with water, squeeze lemon juice into stalks, and other fall decorations. GOLDEN DELICIOUS OCT 2 the water or add ascorbic acid (vitamin RED DELICIOUS OCT 6 C). Cut up apple wedges and let them FUJI (EARLY) OCT 7 OCTOBER IDA RED OCT 11 FUJI (LATE) OCT 26 BRAEBURN OCT 25 IS TOPAZ OCT 30 HONEYCRISP EVERCRISP® NOV 3 NOVEMBER PINK LADY® NOV 3 >FOLLOWED CLOSELY< king ofBY THE Galathe cropApple AppleAN FOR ALL Make sure to educate your customers about all the different apple varieties. Incorporate POS materials into your apple displays to show customers the variety, growing region, and flavor profile. Keep category pricing to just two or three price points: LL HOL Premium & Specialty: FA IDA Honeycrisp, SweeTango, EverCrisp, YS Smitten, etc. BACK to S CHOO Everyday Variety: L Gala, Fuji, Granny Smith, etc. Discount & Value: HALLOWE Red Delicious, Golden Delicious, EN etc. THANKSGI This ensures customers shop with VIN their eyes instead of their budget. G It will also help the whole category sell more evenly. SPOOK-TACULAR SALES Halloween is prime time for seasonal, Think about contrast and color that will specialty fruits. Promote kiwano, lure customers into the set. blood oranges, jackfruit, rambutans, pomegranates, Buddha’s hands, and Come October the focus is on pumpkin dragon fruit as special Halloween goodies. varietals and pumpkin carving essentials. Each fruit has its own unique look that Shoppers expect to find pumpkins they GAME is perfect for show-stopping Halloween can turn into jack-o-lanterns all the way displays. until October 31st. Dress up your “Freaky Fruit” displays Large ornamental pumpkins don’t tend to with ghoulish goblins, cobwebs, jack-o- sell well after Halloween, but pie pumpkins It’sTIME time for football! Excite shoppers lanterns, tombstones and anything else and gourds still move for Thanksgiving that stays within your holiday theme. decorating through November. for football season by displaying game day necessities near the front of your department. Use a refrigerated table for veggie and fruit trays. Display peanuts and pistachios with one another using shipper displays. Include recipe cards for chili, dip, and other snacks to inspire impluse purchases. symbolizes happiness, longevity,Buddha’s &Hands good fortunecitron in Asian culture. Stuffed!THANKSGIVING DISPLAYS Thanksgiving is all about maximizing Focus on high volume Thanksgiving items are looking to save time and ease stress. sales and profits by building massive, like sweet potatoes, celery, onions, and The top value-added items to display are fresh displays. Good planning and strong cranberries. Make sure to have plenty of cut broccoli, cauliflower, and diced onions execution for Thanksgiving will establish these popular dinner table features as and celery mixes. your momentum for the entire holiday well: broccoli, asparagus, brussels sprouts, season. cauliflower, cabbage, mushrooms, and Make sure to include often overlooked carrots. Herbs and stuffing ingredients sell fruit items such as grapes, pomegranates, Be creative in order to encourage impulse best at Thanksgiving, so make sure they persimmons, and clementines. sales and maximize profits. Your customers are easily seen in the department. Stay will put a lot of effort into making sure stocked up on parsley, rosemary, thyme, that their Thanksgiving holiday dinner sage, and poultry blends. is perfect. Even consumers that “shop around” most of the year prefer to buy Providing a mix of value-added items in all of their ingredients from one store for your displays will bring you more sales. major cooking holidays. Fewer people are interested in making cooking an all-day affair, and consumers indyfruit.com | 800-377--2425.
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