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Stemilt Awarded License to New University of Minnesota Apple Cultivar

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Stemilt Awarded License to New University of Minnesota Apple Cultivar - Advertisement - Stemilt awarded license to new University of Minnesota apple cultivar September 8, 2014 The University of Minnesota has awarded Stemilt Growers the license to grow, pack, and market a new, early-to-ripen apple cultivar. The patent name for the cultivar is MN55, and the University of Minnesota plans to trademark a name for the fruit in conjunction with Stemilt in the near future. MN55 was born 17 years ago at the University of Minnesota's apple-breeding program, the same place that the now national phenomenon Honeycrisp heralds from. MN55, a new early-to-ripen apple. The new cultivar has 1 / 3 exceptional flavors, color, and fracture and will be the first variety to harvest in Washington state and go to market come 2017. MN55 is a cross between Honeycrisp and an unreleased variety labeled as AA44 that is sometimes known as MonArk. With similar yet more defined flavor and quality attributes as Honeycrisp and AA44's characteristics to ripen early yet color well and maintain a crisp, juicy texture through the summer heat, Stemilt believes the new cultivar is a winner. "We have a small block of trees that will produce small volumes of fruit come 2017, and a larger planting that will increase volumes for 2018 and beyond," Stemilt Marketing Director Roger Pepperl said in a press release. "We are thrilled at the prospect of having a high dessert-quality apple that will reinvent the month of August for the apple category. MN55 is very juicy and sweet and holds excellent pressures. These are unusual qualities for such an early apple to possess, and the exact qualities that consumers have come to love in an apple." The journey to develop a new apple cultivar is not a quick process and requires great efforts. During the 17 years from original breeding to the final release and licensing of MN55 to Stemilt, the University of Minnesota conducted rigorous testing to ensure that the variety was of high enough quality to be commercially released. This process included five to six years of testing at multiple locations across the United States. "We are pleased to release a new variety with the quality of MN55," David Bedford, research scientist for the University of Minnesota apple breeding program, added in the press release. "It represents our goal of developing new apple varieties that will give the consumer a memorable eating experience. We believe that it will join its close relatives, Honeycrisp and SweeTango(r), in creating a sense of excitement for the consumer when they shop for apples." "An apple cultivar like MN55 is a rare find and right at home in Washington State. It's an early season apple that explodes with flavor and will be the perfect refreshing start to apple season for consumers. We can't wait to introduce it," said Pepperl. MN55 is another chapter in Stemilt's story of bringing innovative varieties and products to market. The company successfully introduced its signature apple variety, Piñata to the marketplace in 2009, and also supplies the West Coast with the popular SweeTango apple. The company also has an award-winning branded kids fruit program, Lil Snappers and late season cherry programs, Kyle's Pick and Half Mile Closer to the Moon. "Innovation is deeply rooted in our company heritage, and bringing a new apple cultivar like MN55 is a perfect representation of our commitment to continuing this trend for the future," Pepperl added. "We're working every day to deliver fruit that delights the consumer in order to build consumption and fruit consumers for the future." In the coming months, Stemilt and the University of Minnesota will develop a trademark name for the apple. "It's going to be fun to name an apple that will have so much appeal to the marketplace," said Pepperl. "It will be a signal for an early coming to the apple season, and hold a great position in back- to-school promotions in order to boost the apple category during a time of year that has previously gone untapped." 2 / 3 Print Powered by TCPDF (www.tcpdf.org) 3 / 3.
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