BRANDBOOK Welcome to the world of Panos Emporio. Sweden meets Greece
The Panos Emporio brand holds a dynamic and vibrant culture that has remained with a burning passion through 3 decades.
It all began when the young student Panos Papadopoulos from Greece left his country to start a new life in Sweden. In record time he built a unique brand that celebrated Scandinavian simplicity with Mediterranean sensuality. With trendsetting collections that revolutionized the swimwear market he became one of Sweden’s first iconic designers.
The Panos Emporio brand has built up an incredible devoted and loyal customer base of all ages worldwide. Hollywood Stars, Political Leaders, Olympic Athletes, Pop Stars and Royal Families have embraced Panos Emporio’s design and values.
Long time ago it may have seemed like a mad man’s idea to build a swimwear empire with its headquarter in cold and snowy Sweden. Today it’s a legend. Milestones through 30 years
1986 – The Begining 1990 – Mix & Match 1994 – Frank Andersson 1996 – Paillot The first swimwear collection is born Panos Emporio is first in theindustry to start a World wrestling champion Frank Andersson The iconic multi-wear swimsuit Paillot becomes the with an industryleading quality. Mix & Match program. The concept of multiple in Panos Emporio’s retro Men’s swimsuit. signature design for Panos Emporio worldwide. tops and bottoms is a success story. 1997 – Victoria Silvstedt 1998 – Dr Alban 1999 – Baywatch 2001 – Helena Paparizou Hollywood Star Victoria Silvstedt is the Pop Star Dr Alban models for Panos Emporio. Baywatch Stars Traci Bingham & José Solano Eurovision winner Helena Paparizou new face for Panos Emporio. takes the Panos Emporio brand global. models for Panos Emporio. 2002 – Royal Families 2004 – Unlimited Love 2005 – Thailand 2007 – Kandia King Carl Gustaf XIV & Prince Carl Philip of Sweden Drag Queen Rickard Engfors in the progressive and Panos Emporio becomes Sweden’s most Chrochet bikini Kandia becomes the most popular controversial swimwear campaign Unlimited Love. succesful brand in Thailand. bikini among fashion bloggers. 2013 – Top Model 2015 – Instagram 2016 – Meander Star photagrapher Nigel Barker shoots Panos Emporio’s Photo shoot with rising Instagram star Historic unvieling of Meander swimwear collection in Top Model and highlighted Sendi Skopljak – The revolutionary swimwear for men the new fragrance collection. Core values
Happiness
Love Quality Mission
Make people feel happy, styleful and confident during their most memorable moments in life. Vision
Be the world’s most popular swimwear brand. Customer
Our main target customer are fashionable women and men that view themselves as world citizens. More than anything they love to travel together with their loved ones and discover new amazing places in the sun.
As an open, including and multi-cultural brand Panos Emporio design to create beautiful swimwear for as many people as possible. Promise
Every product signed by Panos Emporio is created with love and care in every detail to deliver the perfect fit and a contemporary expression. Beachside collection
Active, energetic and vibrant.
Created for happy moments at the beach with salt in your hair. Surfing, playing beach volley and having a good time with friends.
Designed for a life in motion with perfect fit, durable fabrics and playful expression. Poolside collection
Clean, sophisticated and elegant.
Created for moments by the pool with cocktails, gazing towards the infinite horizon.
Designed with high end fabric and exclusive details. Worldwide distribution
Sweden Norway Finland Denmark UK Germany Netherlands Belgium Bulgaria Spain Greece Turkey Cyprus Lebanon Cap Verde South Africa Russia Ukraine Estonia Latvia Dubai Thailand Caribbean US Retailers
Department stores Airlines Cruise lines & Ferries Sports stores Cosmetic stores Lingerie boutiques Fashion stores Online stores Marketing strategy
Enrich our customer’s life through social media Unveil trendsetting fashion shows Dominate swimwear editions in magazines Partner with fashion TV shows Work with ambassadors that share our values Create a unique immersive shopping experience Work dedicated with all our partners The first 30 years was just the warm up for the most exciting era in swimwear. Welcome to join our journey.