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Mad Radio 106,2 #WhoWeAre To become the largest Music Media and Services organization in the countries we operate, providing services and products which cover all communication & media platforms, satisfying directly and efficiently both our client’s and our audience’s needs, maintaining at the same time our brand's creative and subversive character. #MISSION #STRUCTURE NEW MEDIA TV EVENTS RADIO WEB INTERNATIONAL & SERVICES MAD 106,2 Mad TV www.mad.gr DIGITAL VIDEO MUSIC MadRADIO Mad TV CYPRUS GREECE MARKETING AWARDS Mad HITS/ CONTENT Mad TV MADWALK 104FM SOCIAL MEDIA OTE Conn-x SERVICES ALBANIA Mad GREEKζ/ MAD MUSIC ANTENNA EUROSONG NOVA @NOVA SATELLITE MAD PRODUCTION NORTH STAGE Dpt FESTIVAL YouTube #TV #MAD TV GREECE • Hit the airwaves on June 6th, 1996 • One of the most popular music brands in Greece*(Focus & Hellaspress) • Mad TV has the biggest digital database of music content in Greece: –More than 20.000 video clips –250.000 songs –More than 1.300 hours of concerts and music documentaries –Music content database with tens of thousands music news, biographical information –and photographic material of artists, wallpapers, ring tones etc. • Mad TV has deployed one of the most advanced technical infrastructures and specialized IT/Technical/ Production teams in Greece. • Mad TV Greece is available on free digital terrestrial, cable, IPTV, satellite and YouTube all over Greece. #PROGRAM • 24/7 youth program • 50% International + 50% Greek Music • All of the latest releases from a wide range of music genres • 30 different shows/ week (21 hours of live shows) & music documentaries, special shows on various music genres and artists • Coverage of the most important music events taking place in Greece • Exclusive broadcast of the most popular worldwide music events (Brit Awards, Glastonbury Festival, Fashion Rocks Festival, iTunes Festival etc.) over the past years • Interviews with all Greek and international artists from various music genres • Many Mad TV productions are acquired and broadcasted by other Greek national channels #AUDIENCE • Primary target audience: ages 15 – 34 • Secondary target audience: ages 12 – 18 • 1/3 of the ages 15 – 34 is tactical audience for Mad TV • 49% men + 51% women On an annual basis almost 53% of Mad TV audience is between the ages of 15 – 34. In two sequential research studies, Mad TV comes first in recall studies for music television in Greece. #AUDIENCE • Main reason of viewership for all ages is the desire to listen to music • Mad TV covers all music genres • Offers music information • Has a satisfactory music variety • Organizes exceptional music events • Encourages interactive communication • Part of young people everyday life #MEDIA SPONSORSHIPS • Mad TV is the media sponsor of most music and cultural events that take place in Greece (concerts, contests, films, theatrical plays etc.) • Via media sponsorships Mad TV acquires benefits for its audience such as free entry-passes, avant premieres, contests for meet’n’greet with artists etc. #COMMERCIAL COLLABORATIONS Exceptional and long-lasting relations with advertising companies and customers as a result of: • Well-targeted communication environment with relatively low advertising pressure • Competitive price list • Creative advertising use of medium with an in-house production team for our customers • Synergies with Mad Group’s other mediums and activities • The product’s recognition by the audience when sponsoring a program comes up to 80% of total Mad TV’s viewers #MAD TV CYPRUS • On air since July 1st, 2011 • Youthful program 24h/day • 40% International + 60% Greek Music • All of the latest releases from a wide range of music genres, live shows, artists interviews & music events. • Production of various events like MadWalk Cy, Mad Secret Concerts etc. #MAD TV ALBANIA • Launched on June 16th , 2014 • An HD music channel that features International, Albanian, as well as regional Balkan music • 24 hours music • 60% International + 30% Albanian repertoire • 90% of the latest releases from a wide range of music genres • Coverage of all music events that take place in Albania • Daily and weekly shows • Event Productions #MAD TV BULGARIA past project • Launched in December 1st 2006 • The first 24 hour music channel that features international, Bulgarian, as well as regional Balkan music • 60% International + 30% Bulgarian + 10% Greek • 90% of the latest releases from a wide range of music genres • Coverage of all music events that take place in Bulgaria • Primary target audience: ages between 15 – 24 • Secondary target audience: ages between 25 – 34 • 50% men + 50% women #BALKAN PLATFORM Our vision is to create a Balkan-wide platform of cultural exchange and give the opportunity to the young population of this region to surpass differences and identify elements that connect them and may bring them together. Our belief is that music can unify people from different cultures and we are confident that our initiatives will strengthen the idea that young people in this region can have a common future. Local Mad TV music channels in every country include in their daily playlist videoclips from all neighboring countries in a seamless process, since all channels operate on the same infrastructure, as soon as a local channel uploads a videoclip on the library it is instantly available to all others. Repertoire managers from all channels exchange views and priorities and as a result local artists can have a broader Balkan-level exposure without any additional effort. In the near future, we will launch our series of Balkan Music Tours, where top artists from all countries we operate will perform live for the audience of each country. #MAD GREEKζ #MAD HITS • On air since September 2008 • On air since October 2011 • Mad Greekζ is a 24hour music television channel • Mad HITS is a music television channel on OTE TV satellite on Nova satellite platform, broadcasting 100% platform, broadcasting a mix of Greek and International non stop Greek Music latest top hits from a wide range of music genres. Coverage of all Greek music genres • • Weekly shows with Greek guest stars #THIRD PARTY TV PRODUCTIONS Mad also produces special TV shows & channels for national and local channels as well as for different satellite platforms •Mad and the City: A special weekly show which was initially broadcasted in 2008 on Alpha TV (national Greek channel) hosting lifestyle and music news, gadgets, music top tens, hot events etc. •GNET: Interactive TV service broadcasted on satellite and IPTV in Goody’s restaurants in over 165 stores all over Greece •Mad on Nova Cinema: Special music show broadcasted on Nova satellite platform presenting “Box Office Top 5” and “Greek and International Singles Top 5” •Studio + : Special channel broadcasted by the Greek National TV digital platform presenting contemporary adult music. •Eurovision Channel: Special thematic channel broadcasting timeless Eurovision song entries •Mad VMA Channel: Special thematic channel dedicated to Mad Video Music Awards #MAD MUSIC • A unique service of «visual radio» in Greece through Nova’s satellite platform • Non-stop thematic music with no advertising breaks in digital sound quality • Three 24hour music programs: –Seasonal (Radio with different playlist that changes periodically) –Favorite Greek (all-time classics) –Rock (Greek and international rock music) • More than 1.500 hours of concerts and 350.000 Greek & international songs • Interactive service which offers visual information regarding every song playing (title, artist, album, CD cover) and the ability to order CDs. #RADIO #MAD RADIO 106,2 •Mad Radio 106,2 carries the “mad idea” through the radio airwaves since November 20th, 2006 •Mad Radio 106,2 broadcasts: – On 106,2 of the FM band in Athens – Through Nova Satellite channel transmission – On the web through www.mad.gr – Through local radio stations all over Greece (Ionian islands, Cyclades, Patra, Rhodes etc.) – Through 106,2 Mad Radio YouTube Channel •Mad Radio 106,2 mixes music, gossip, witty comments, news, entertainment proposals and many contests. #PROGRAM • Mad Music, Mad People, Mad News, Mad Gossip, Mad Sports, broadcast through Mad Radio on 106,2 FM along with all the latest Greek and international mainstream hits with witty, fresh and young radio producers • Mad Radio 106,2 program includes the most popular mainstream hits with guaranteed variety consisting of 20% Greek and 80% international repertoire • Mad Radio 106,2 program hosts 4 live daily shows, special DJ mixes & zones, interactive audience participation, exclusive interviews from Greek and international artists, events’ agenda and access to the fascinating world of music through live concert broadcasts #ONLINE #MAD.GR An online portal focused on youthful, funky, up to date, cool topics, which operates both as a music news site and a multimedia/entertainment destination. • Online since May 2000 • In-house design, development and hosting • Updated on a daily basis and divided into six main sections: – NEWS: music news, showbiz news, videos, Mad TV news, Mad classics and Mad polls – AGENDA: Events and happenings – CHARTS: Mad TV, Mad Radio and Mad Greekζ charts that are updated weekly – LIVE: lifestream of Mad TV’s program as well as live Mad Radio’s program live also – MAD ON TV: Mad tv Greece (presenters,shows, programm), Mad TV Cyprus, Mad TV Albania, Mad Greekζ and Mad Hits – MAD RADIO: online radio streaming – MAD PROJECTS: Mad’s most important projects, such as Mad Video Music Awards, Madwalk, Mad Eurosong, Mad North Stage Festival – CONTESTS #MAD.GR www.mad.gr also hosts: • Contests section • Microsites for events, services, programs offered by Mad TV • Live Streaming www.mad.gr statistics: •1.200.000 pageviews •740.000 visits/ month •325.000 unique visitors/ month #MAD ON SOCIAL MEDIA 115.000 subscribers 530.000 fans 6.5m views / month 125.000 followers 15.000 followers #NEW MEDIA & SERVICES #DIGITAL MARKETING & SOCIAL MEDIA • Within the 360 engine services, Mad offers social media management and digital marketing strategies to various brands including Amita Motion, Frulite On The Go and many more.
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