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#WhoWeAre

To bec ome the largest Music Media and Services orga niza tion in the c ountries we opera te, providing services a nd products whic h c over a ll communication & media platforms, satisfying direc tly a nd effic iently both our c lient’s a nd our a udienc e’s needs, ma inta ining a t the sa me time our bra nd's creative a nd subversive character.

#MISSION

#STRUC TURE

NEW MEDIA & SERVICES

  • TV
  • EVENTS
  • RADIO
  • WEB
  • INTERNATIONAL

Mad TV CYPRUS
MAD
VIDEO MUSIC
AWARDS
106,2
MadRADIO
DIGITAL
MARKETING
Mad TV GREECE www.mad.gr

  • Mad HITS/
  • Mad TV

CONTENT

SERVICES

  • SOCIAL MEDIA
  • MADWALK

EUROSONG
104FM

  • OTE Conn-x
  • ALBANIA

ANTENNA SATELLITE
MAD MUSIC
@NOVA
Mad GREEKζ/
NOVA

MAD
NORTH STAGE
FESTIVAL
PRODUCTION
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YouTube

#TV

#MAD TV G REEC E

Hit the a irwa ves on June 6th, 1996

One of the most popular music brands in G reec e*(Foc us & Hella spress)

Ma d TV ha s the biggest digital database of music content in Greece:

–More tha n 20.000 video c lips –250.000 songs –More tha n 1.300 hours of c onc erts a nd music doc umenta ries –Music c ontent da ta ba se with tens of thousa nds music news, biogra phic a l informa tion –a nd photogra phic ma teria l of a rtists, wa llpa pers, ring tones etc .

Ma d TV ha s deployed one of the most advanced technical infrastructures a nd specialized IT/Technical/ Production teams in G reec e.

Ma d TV G reec e is a va ila ble on free digita l terrestria l, c a ble, IPTV, sa tellite a nd YouTube a ll over G reec e.

#PROG RAM

24/7 youth progra m

50% Interna tiona l + 50% G reek Music

All of the latest releases from a wide ra nge of music genres

••

30 different shows/ week (21 hours of live shows) & music doc umenta ries, spec ia l shows on va rious music genres a nd a rtists

C overa ge of the most importa nt music events ta king pla c e in G reec e

••

Exc lusive broa dc a st of the most popula r worldwide music events (Brit Awa rds, G la stonbury Festiva l, Fa shion Roc ks Festiva l, iTunes Festiva l etc .) over the pa st yea rs

Interviews with a ll G reek a nd interna tiona l a rtists from va rious music genres

••

Ma ny Ma d TV produc tions a re a c quired a nd broa dc a sted by other G reek na tiona l c ha nnels

#AUDIENC E

Prima ry ta rget a udienc e: a ges 15 – 34

Sec onda ry ta rget a udienc e: a ges 12 – 18

1/3 of the a ges 15 – 34 is ta c tic a l a udienc e for Ma d TV

••

49% men + 51% women

On an annual basis almost 53% of Mad TV audience is between the ages of 15 – 34. In two sequential research studies, Mad TV comes first in recall studies for music television in Greece.

#AUDIENC E

Ma in rea son of viewership for a ll a ges is the desire to listen to music

Ma d TV c overs a ll music genres

Offers music informa tion

Ha s a sa tisfa c tory music va riety

Orga nizes exc eptiona l music events

Enc oura ges intera c tive c ommunic a tion

Pa rt of young people everyda y life

#MEDIA SPONSORSHIPS

Ma d TV is the media sponsor of most music a nd c ultura l events tha t ta ke pla c e in G reec e (c onc erts, c ontests, films, thea tric a l pla ys etc .)

Via media sponsorships Ma d TV a c quires benefits for its a udienc e suc h a s free entry-pa sses, a va nt premieres, c ontests for meet’n’greet with a rtists etc .

#C OMMERC IAL C OLLABORATIONS

Exceptional and long-lasting relations with advertising companies and customers a s a result of:
Well-targeted c ommunic a tion environment with rela tively low a dvertising pressure

Competitive price list

Creative advertising use of medium with a n in-house production team for our c ustomers

Synergies with Ma d G roup’s other mediums a nd a c tivities

The product’s recognition by the a udienc e when sponsoring a progra m c omes up to

80% of tota l Ma d TV’s viewers

#MAD TV C YPRUS

On a ir sinc e July 1st, 2011

Youthful progra m 24h/da y

40% Interna tiona l + 60% G reek Music

All of the la test relea ses from a wide ra nge of music genres, live shows, a rtists interviews & music events.

Produc tion of va rious events like Ma dWa lk C y, Ma d Sec ret C onc erts etc .

#MAD TV ALBANIA

La unc hed on June 16th , 2014

An HD music c ha nnel tha t fea tures Interna tiona l, Alba nia n, a s well a s regiona l Ba lka n music

24 hours music

60% Interna tiona l + 30% Alba nia n repertoire

90% of the la test relea ses from a wide ra nge of music genres

C overa ge of a ll music events tha t ta ke pla c e in Alba nia

Da ily a nd weekly shows

Event Produc tions

#MAD TV BULG ARIA pa st projec t

La unc hed in Dec ember 1st 2006

The first 24 hour music c ha nnel tha t fea tures interna tiona l, Bulga ria n, a s well a s regiona l Ba lka n music

60% Interna tiona l + 30% Bulga ria n + 10% G reek

90% of the la test relea ses from a wide ra nge of music genres

C overa ge of a ll music events tha t ta ke pla c e in Bulga ria

Prima ry ta rget a udienc e: a ges between 15 – 24

Sec onda ry ta rget a udienc e: a ges between 25 – 34

50% men + 50% women

#BALKAN PLATFORM

Our vision is to c rea te a Balkan-wide platform of cultural exchange a nd give the opportunity to the young

popula tion of this region to surpa ss differenc es a nd identify elements tha t c onnec t them a nd ma y bring them together. Our belief is tha t music c a n unify people from different c ultures a nd we a re c onfident tha t our initia tives will strengthen the idea tha t young people in this region c a n ha ve a c ommon future.

Loc a l Ma d TV music c ha nnels in every c ountry inc lude in their da ily pla ylist videoc lips from a ll neighboring c ountries in a sea mless proc ess, sinc e a ll c ha nnels opera te on the sa me infra struc ture, a s soon a s a loc a l c ha nnel uploa ds a videoc lip on the libra ry it is insta ntly a va ila ble to a ll others. Repertoire ma na gers from

a ll c ha nnels exc ha nge views a nd priorities a nd a s a result loc a l a rtists c a n ha ve a broader Balkan-level exposure without a ny a dditiona l effort.

In the nea r future, we will la unc h our series of Balkan Music Tours, where top a rtists from a ll c ountries

we opera te will perform live for the a udienc e of ea c h c ountry.

  • #MAD G REEKζ
  • #MAD HITS

On a ir sinc e September 2008
On a ir sinc e Oc tober 2011


Ma d G reekζ is a 24hour music television c ha nnel
Ma d HITS is a music television c ha nnel on OTE TV sa tellite

pla tform, broa dc a sting a mix of G reek a nd Interna tiona l la test top hits from a wide ra nge of music genres.


on Nova sa tellite pla tform, broa dc a sting 100% non stop G reek Music

C overa ge of a ll G reek music genres

Weekly shows with G reek guest sta rs

#THIRD PARTY TV PRODUC TIONS

Ma d a lso produc es special TV shows & channels for na tiona l a nd loc a l c ha nnels a s well a s for different

sa tellite pla tforms

Mad and the City: A spec ia l weekly show whic h wa s initia lly broa dc a sted in 2008 on Alpha TV

(na tiona l G reek c ha nnel) hosting lifestyle a nd music news, ga dgets, music top tens, hot events etc .

GNET: Intera c tive TV servic e broa dc a sted on sa tellite a nd IPTV in G oody’s resta ura nts in over 165 stores a ll over G reec e

Mad on Nova Cinema: Spec ia l music show broa dc a sted on Nova sa tellite pla tform presenting

“Box Offic e Top 5” a nd “G reek a nd Interna tiona l Singles Top 5”

Studio + : Spec ia l c ha nnel broa dc a sted by the G reek Na tiona l TV digita l pla tform presenting c ontempora ry a dult music .

Eurovision Channel: Spec ia l thema tic c ha nnel broa dc a sting timeless Eurovision song entries

••

Mad VMA Channel: Spec ia l thema tic c ha nnel dedic a ted to Ma d Video Music Awa rds

#MAD MUSIC

A unique service of «visual radio» in G reec e through Nova ’s sa tellite pla tform

Non-stop thema tic music with no a dvertising brea ks in digita l sound qua lity

Three 24hour music progra ms:

–Sea sona l (Ra dio with different pla ylist tha t c ha nges periodic a lly) –Fa vorite G reek (a ll-time c la ssic s) –Roc k (G reek a nd interna tiona l roc k music )

More tha n 1.500 hours of concerts and 350.000 Greek & international songs

••

Intera c tive servic e whic h offers visua l informa tion rega rding every song pla ying (title, a rtist, a lbum, C D c over) a nd the a bility to order C Ds.

#RADIO

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  • BRIAN OWEN Line Producer

    BRIAN OWEN Line Producer

    BRIAN OWEN Line Producer PROJECTS DIRECTORS STUDIOS/PRODUCERS GUILTY PARTY Various Directors FUNNY OR DIE / PARAMOUNT + Season 1 – LA Insert Rebecca Addelman, Whitney Hodack Line Producer Location: Los Angeles DREAM CORP LLC Daniel Stessen ADULT SWIM Pilot, Seasons 1, 2, & 3 John Krasinski, Stephen Merchant Line Producer Mark Costa Location: Los Angeles THE GORBURGER SHOW Season 1 The Director Brothers 3 ARTS ENTERTAINMENT Line Producer FUNNY OR DIE / COMEDY CENTRAL Locations: Los Angeles TJ Miller, Josh Martin, Ryan McNeely MAYA & MARTY IN MANHATTAN Osmany Rodriquez NBC / BROADWAY VIDEO Series Lorne Michaels, Justus McLarty Segment Line Producer Location: Los Angeles LEGENDARY DUDAS Pilot & Season 1 Ben Pluimer NICKELODEON Line Producer Various Directors Sharla Sumpter Bridgett Location: Los Angeles Kevin Jakobowski CREATIVE LAB Various Directors NICKELODEON Line Producer Sharla Sumpter Bridgett Location: Los Angeles BETAS Season 1 Michael Lehmann AMAZON Production Supervisor Various Directors Michael London, Alan Cohen Locations: Los Angeles Alan Freedland, Michael Lehmann Scott Sites HOLE TO HOLE! Pilot Pam Brady ADULT SWIM Line Producer Pam Brady, Arden Myrin Location: Los Angeles FIGURE IT OUT Cycle 5 Dana Calderwood NICKELODEON Line Producer Magda Liolis, Eileen Braun Location: Los Angeles SKETCH SHOW Pilot Eric Dean Seaton NICKELODEON Line Producer Sharla Sumpter Bridgett, Laura House Location: Los Angeles CRASH & BERNSTEIN Pilot Bruce Leddy IT’S A LAUGH PRODUCTIONS Production Supervisor DISNEY XD Location: Los Angeles Eric Friedman,