#WhoWeAre
To bec ome the largest Music Media and Services orga niza tion in the c ountries we opera te, providing services a nd products whic h c over a ll communication & media platforms, satisfying direc tly a nd effic iently both our c lient’s a nd our a udienc e’s needs, ma inta ining a t the sa me time our bra nd's creative a nd subversive character.
#MISSION
#STRUC TURE
NEW MEDIA & SERVICES
- TV
- EVENTS
- RADIO
- WEB
- INTERNATIONAL
Mad TV CYPRUS
MAD
VIDEO MUSIC
AWARDS
106,2
MadRADIO
DIGITAL
MARKETING
Mad TV GREECE www.mad.gr
- Mad HITS/
- Mad TV
CONTENT
SERVICES
- SOCIAL MEDIA
- MADWALK
EUROSONG
104FM
- OTE Conn-x
- ALBANIA
ANTENNA SATELLITE
MAD MUSIC
@NOVA
Mad GREEKζ/
NOVA
MAD
NORTH STAGE
FESTIVAL
PRODUCTION
Dpt
YouTube
#TV
#MAD TV G REEC E
Hit the a irwa ves on June 6th, 1996
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One of the most popular music brands in G reec e*(Foc us & Hella spress)
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Ma d TV ha s the biggest digital database of music content in Greece:
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–More tha n 20.000 video c lips –250.000 songs –More tha n 1.300 hours of c onc erts a nd music doc umenta ries –Music c ontent da ta ba se with tens of thousa nds music news, biogra phic a l informa tion –a nd photogra phic ma teria l of a rtists, wa llpa pers, ring tones etc .
Ma d TV ha s deployed one of the most advanced technical infrastructures a nd specialized IT/Technical/ Production teams in G reec e.
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Ma d TV G reec e is a va ila ble on free digita l terrestria l, c a ble, IPTV, sa tellite a nd YouTube a ll over G reec e.
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#PROG RAM
24/7 youth progra m
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50% Interna tiona l + 50% G reek Music
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All of the latest releases from a wide ra nge of music genres
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30 different shows/ week (21 hours of live shows) & music doc umenta ries, spec ia l shows on va rious music genres a nd a rtists
C overa ge of the most importa nt music events ta king pla c e in G reec e
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Exc lusive broa dc a st of the most popula r worldwide music events (Brit Awa rds, G la stonbury Festiva l, Fa shion Roc ks Festiva l, iTunes Festiva l etc .) over the pa st yea rs
Interviews with a ll G reek a nd interna tiona l a rtists from va rious music genres
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Ma ny Ma d TV produc tions a re a c quired a nd broa dc a sted by other G reek na tiona l c ha nnels
#AUDIENC E
Prima ry ta rget a udienc e: a ges 15 – 34
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Sec onda ry ta rget a udienc e: a ges 12 – 18
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1/3 of the a ges 15 – 34 is ta c tic a l a udienc e for Ma d TV
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49% men + 51% women
On an annual basis almost 53% of Mad TV audience is between the ages of 15 – 34. In two sequential research studies, Mad TV comes first in recall studies for music television in Greece.
#AUDIENC E
Ma in rea son of viewership for a ll a ges is the desire to listen to music
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Ma d TV c overs a ll music genres
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Offers music informa tion
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Ha s a sa tisfa c tory music va riety
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Orga nizes exc eptiona l music events
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Enc oura ges intera c tive c ommunic a tion
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Pa rt of young people everyda y life
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#MEDIA SPONSORSHIPS
Ma d TV is the media sponsor of most music a nd c ultura l events tha t ta ke pla c e in G reec e (c onc erts, c ontests, films, thea tric a l pla ys etc .)
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Via media sponsorships Ma d TV a c quires benefits for its a udienc e suc h a s free entry-pa sses, a va nt premieres, c ontests for meet’n’greet with a rtists etc .
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#C OMMERC IAL C OLLABORATIONS
Exceptional and long-lasting relations with advertising companies and customers a s a result of:
Well-targeted c ommunic a tion environment with rela tively low a dvertising pressure
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Competitive price list
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Creative advertising use of medium with a n in-house production team for our c ustomers
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Synergies with Ma d G roup’s other mediums a nd a c tivities
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The product’s recognition by the a udienc e when sponsoring a progra m c omes up to
80% of tota l Ma d TV’s viewers
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#MAD TV C YPRUS
On a ir sinc e July 1st, 2011
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Youthful progra m 24h/da y
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40% Interna tiona l + 60% G reek Music
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All of the la test relea ses from a wide ra nge of music genres, live shows, a rtists interviews & music events.
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Produc tion of va rious events like Ma dWa lk C y, Ma d Sec ret C onc erts etc .
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#MAD TV ALBANIA
La unc hed on June 16th , 2014
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An HD music c ha nnel tha t fea tures Interna tiona l, Alba nia n, a s well a s regiona l Ba lka n music
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24 hours music
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60% Interna tiona l + 30% Alba nia n repertoire
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90% of the la test relea ses from a wide ra nge of music genres
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C overa ge of a ll music events tha t ta ke pla c e in Alba nia
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Da ily a nd weekly shows
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Event Produc tions
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#MAD TV BULG ARIA pa st projec t
La unc hed in Dec ember 1st 2006
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The first 24 hour music c ha nnel tha t fea tures interna tiona l, Bulga ria n, a s well a s regiona l Ba lka n music
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60% Interna tiona l + 30% Bulga ria n + 10% G reek
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90% of the la test relea ses from a wide ra nge of music genres
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C overa ge of a ll music events tha t ta ke pla c e in Bulga ria
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Prima ry ta rget a udienc e: a ges between 15 – 24
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Sec onda ry ta rget a udienc e: a ges between 25 – 34
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50% men + 50% women
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#BALKAN PLATFORM
Our vision is to c rea te a Balkan-wide platform of cultural exchange a nd give the opportunity to the young
popula tion of this region to surpa ss differenc es a nd identify elements tha t c onnec t them a nd ma y bring them together. Our belief is tha t music c a n unify people from different c ultures a nd we a re c onfident tha t our initia tives will strengthen the idea tha t young people in this region c a n ha ve a c ommon future.
Loc a l Ma d TV music c ha nnels in every c ountry inc lude in their da ily pla ylist videoc lips from a ll neighboring c ountries in a sea mless proc ess, sinc e a ll c ha nnels opera te on the sa me infra struc ture, a s soon a s a loc a l c ha nnel uploa ds a videoc lip on the libra ry it is insta ntly a va ila ble to a ll others. Repertoire ma na gers from
a ll c ha nnels exc ha nge views a nd priorities a nd a s a result loc a l a rtists c a n ha ve a broader Balkan-level exposure without a ny a dditiona l effort.
In the nea r future, we will la unc h our series of Balkan Music Tours, where top a rtists from a ll c ountries
we opera te will perform live for the a udienc e of ea c h c ountry.
- #MAD G REEKζ
- #MAD HITS
On a ir sinc e September 2008
On a ir sinc e Oc tober 2011
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Ma d G reekζ is a 24hour music television c ha nnel
Ma d HITS is a music television c ha nnel on OTE TV sa tellite
pla tform, broa dc a sting a mix of G reek a nd Interna tiona l la test top hits from a wide ra nge of music genres.
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on Nova sa tellite pla tform, broa dc a sting 100% non stop G reek Music
C overa ge of a ll G reek music genres
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Weekly shows with G reek guest sta rs
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#THIRD PARTY TV PRODUC TIONS
Ma d a lso produc es special TV shows & channels for na tiona l a nd loc a l c ha nnels a s well a s for different
sa tellite pla tforms
Mad and the City: A spec ia l weekly show whic h wa s initia lly broa dc a sted in 2008 on Alpha TV
(na tiona l G reek c ha nnel) hosting lifestyle a nd music news, ga dgets, music top tens, hot events etc .
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GNET: Intera c tive TV servic e broa dc a sted on sa tellite a nd IPTV in G oody’s resta ura nts in over 165 stores a ll over G reec e
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Mad on Nova Cinema: Spec ia l music show broa dc a sted on Nova sa tellite pla tform presenting
“Box Offic e Top 5” a nd “G reek a nd Interna tiona l Singles Top 5”
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Studio + : Spec ia l c ha nnel broa dc a sted by the G reek Na tiona l TV digita l pla tform presenting c ontempora ry a dult music .
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Eurovision Channel: Spec ia l thema tic c ha nnel broa dc a sting timeless Eurovision song entries
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Mad VMA Channel: Spec ia l thema tic c ha nnel dedic a ted to Ma d Video Music Awa rds
#MAD MUSIC
A unique service of «visual radio» in G reec e through Nova ’s sa tellite pla tform
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Non-stop thema tic music with no a dvertising brea ks in digita l sound qua lity
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Three 24hour music progra ms:
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–Sea sona l (Ra dio with different pla ylist tha t c ha nges periodic a lly) –Fa vorite G reek (a ll-time c la ssic s) –Roc k (G reek a nd interna tiona l roc k music )
More tha n 1.500 hours of concerts and 350.000 Greek & international songs
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Intera c tive servic e whic h offers visua l informa tion rega rding every song pla ying (title, a rtist, a lbum, C D c over) a nd the a bility to order C Ds.
#RADIO