#WhoWeAre
To become the largest Music Media and Services organization in the countries we operate,
providing services and products which cover all communication & media platforms,
satisfying directly and efficiently both our client’s and our audience’s needs,
maintaining at the same time our brand's creative and subversive character.
#MISSION
#STRUCTURE
NEW MEDIA TV EVENTS RADIO WEB INTERNATIONAL & SERVICES
MAD 106,2 Mad TV www.mad.gr DIGITAL VIDEO MUSIC MadRADIO Mad TV CYPRUS GREECE MARKETING AWARDS
Mad HITS/ CONTENT Mad TV MADWALK 104FM SOCIAL MEDIA OTE Conn-x SERVICES ALBANIA
Mad GREEKζ/ MAD MUSIC ANTENNA EUROSONG NOVA @NOVA SATELLITE
MAD PRODUCTION NORTH STAGE Dpt FESTIVAL
YouTube #TV #MAD TV GREECE
• Hit the airwaves on June 6th, 1996 • One of the most popular music brands in Greece*(Focus & Hellaspress) • Mad TV has the biggest digital database of music content in Greece: –More than 20.000 video clips –250.000 songs –More than 1.300 hours of concerts and music documentaries –Music content database with tens of thousands music news, biographical information –and photographic material of artists, wallpapers, ring tones etc. • Mad TV has deployed one of the most advanced technical infrastructures and specialized IT/Technical/ Production teams in Greece. • Mad TV Greece is available on free digital terrestrial, cable, IPTV, satellite and YouTube all over Greece. #PROGRAM • 24/7 youth program • 50% International + 50% Greek Music • All of the latest releases from a wide range of music genres • 30 different shows/ week (21 hours of live shows) & music documentaries, special shows on various music genres and artists • Coverage of the most important music events taking place in Greece • Exclusive broadcast of the most popular worldwide music events (Brit Awards, Glastonbury Festival, Fashion Rocks Festival, iTunes Festival etc.) over the past years • Interviews with all Greek and international artists from various music genres • Many Mad TV productions are acquired and broadcasted by other Greek national channels
#AUDIENCE
• Primary target audience: ages 15 – 34 • Secondary target audience: ages 12 – 18 • 1/3 of the ages 15 – 34 is tactical audience for Mad TV • 49% men + 51% women
On an annual basis almost 53% of Mad TV audience is between the ages of 15 – 34. In two sequential research studies, Mad TV comes first in recall studies for music television in Greece. #AUDIENCE
• Main reason of viewership for all ages is the desire to listen to music • Mad TV covers all music genres • Offers music information • Has a satisfactory music variety • Organizes exceptional music events • Encourages interactive communication • Part of young people everyday life #MEDIA SPONSORSHIPS
• Mad TV is the media sponsor of most music and cultural events that take place in Greece (concerts, contests, films, theatrical plays etc.) • Via media sponsorships Mad TV acquires benefits for its audience such as free entry-passes, avant premieres, contests for meet’n’greet with artists etc.
#COMMERCIAL COLLABORATIONS
Exceptional and long-lasting relations with advertising companies and customers as a result of: • Well-targeted communication environment with relatively low advertising pressure • Competitive price list • Creative advertising use of medium with an in-house production team for our customers • Synergies with Mad Group’s other mediums and activities • The product’s recognition by the audience when sponsoring a program comes up to 80% of total Mad TV’s viewers #MAD TV CYPRUS
• On air since July 1st, 2011 • Youthful program 24h/day • 40% International + 60% Greek Music • All of the latest releases from a wide range of music genres, live shows, artists interviews & music events. • Production of various events like MadWalk Cy, Mad Secret Concerts etc. #MAD TV ALBANIA
• Launched on June 16th , 2014 • An HD music channel that features International, Albanian, as well as regional Balkan music • 24 hours music • 60% International + 30% Albanian repertoire • 90% of the latest releases from a wide range of music genres • Coverage of all music events that take place in Albania • Daily and weekly shows • Event Productions #MAD TV BULGARIA past project
• Launched in December 1st 2006 • The first 24 hour music channel that features international, Bulgarian, as well as regional Balkan music • 60% International + 30% Bulgarian + 10% Greek • 90% of the latest releases from a wide range of music genres • Coverage of all music events that take place in Bulgaria • Primary target audience: ages between 15 – 24 • Secondary target audience: ages between 25 – 34 • 50% men + 50% women #BALKAN PLATFORM
Our vision is to create a Balkan-wide platform of cultural exchange and give the opportunity to the young population of this region to surpass differences and identify elements that connect them and may bring them together. Our belief is that music can unify people from different cultures and we are confident that our initiatives will strengthen the idea that young people in this region can have a common future.
Local Mad TV music channels in every country include in their daily playlist videoclips from all neighboring countries in a seamless process, since all channels operate on the same infrastructure, as soon as a local channel uploads a videoclip on the library it is instantly available to all others. Repertoire managers from all channels exchange views and priorities and as a result local artists can have a broader Balkan-level exposure without any additional effort.
In the near future, we will launch our series of Balkan Music Tours, where top artists from all countries we operate will perform live for the audience of each country.
#MAD GREEKζ #MAD HITS
• On air since September 2008 • On air since October 2011 • Mad Greekζ is a 24hour music television channel • Mad HITS is a music television channel on OTE TV satellite on Nova satellite platform, broadcasting 100% platform, broadcasting a mix of Greek and International non stop Greek Music latest top hits from a wide range of music genres.
• Coverage of all Greek music genres • Weekly shows with Greek guest stars
#THIRD PARTY TV PRODUCTIONS
Mad also produces special TV shows & channels for national and local channels as well as for different satellite platforms •Mad and the City: A special weekly show which was initially broadcasted in 2008 on Alpha TV (national Greek channel) hosting lifestyle and music news, gadgets, music top tens, hot events etc. •GNET: Interactive TV service broadcasted on satellite and IPTV in Goody’s restaurants in over 165 stores all over Greece •Mad on Nova Cinema: Special music show broadcasted on Nova satellite platform presenting “Box Office Top 5” and “Greek and International Singles Top 5” •Studio + : Special channel broadcasted by the Greek National TV digital platform presenting contemporary adult music. •Eurovision Channel: Special thematic channel broadcasting timeless Eurovision song entries •Mad VMA Channel: Special thematic channel dedicated to Mad Video Music Awards #MAD MUSIC
• A unique service of «visual radio» in Greece through Nova’s satellite platform • Non-stop thematic music with no advertising breaks in digital sound quality • Three 24hour music programs: –Seasonal (Radio with different playlist that changes periodically)
–Favorite Greek (all-time classics)
–Rock (Greek and international rock music) • More than 1.500 hours of concerts and 350.000 Greek & international songs • Interactive service which offers visual information regarding every song playing (title, artist, album, CD cover) and the ability to order CDs.
#RADIO #MAD RADIO 106,2
•Mad Radio 106,2 carries the “mad idea” through the radio airwaves since November 20th, 2006
•Mad Radio 106,2 broadcasts: – On 106,2 of the FM band in Athens – Through Nova Satellite channel transmission – On the web through www.mad.gr – Through local radio stations all over Greece (Ionian islands, Cyclades, Patra, Rhodes etc.) – Through 106,2 Mad Radio YouTube Channel •Mad Radio 106,2 mixes music, gossip, witty comments, news, entertainment proposals and many contests. #PROGRAM
• Mad Music, Mad People, Mad News, Mad Gossip, Mad Sports, broadcast through Mad Radio on 106,2 FM along with all the latest Greek and international mainstream hits with witty, fresh and young radio producers • Mad Radio 106,2 program includes the most popular mainstream hits with guaranteed variety consisting of 20% Greek and 80% international repertoire • Mad Radio 106,2 program hosts 4 live daily shows, special DJ mixes & zones, interactive audience participation, exclusive interviews from Greek and international artists, events’ agenda and access to the fascinating world of music through live concert broadcasts #ONLINE #MAD.GR
An online portal focused on youthful, funky, up to date, cool topics, which operates both as a music news site and a multimedia/entertainment destination. • Online since May 2000 • In-house design, development and hosting • Updated on a daily basis and divided into six main sections: – NEWS: music news, showbiz news, videos, Mad TV news, Mad classics and Mad polls – AGENDA: Events and happenings – CHARTS: Mad TV, Mad Radio and Mad Greekζ charts that are updated weekly – LIVE: lifestream of Mad TV’s program as well as live Mad Radio’s program live also – MAD ON TV: Mad tv Greece (presenters,shows, programm), Mad TV Cyprus, Mad TV Albania, Mad Greekζ and Mad Hits – MAD RADIO: online radio streaming – MAD PROJECTS: Mad’s most important projects, such as Mad Video Music Awards, Madwalk, Mad Eurosong, Mad North Stage Festival – CONTESTS
#MAD.GR www.mad.gr also hosts: • Contests section • Microsites for events, services, programs offered by Mad TV • Live Streaming www.mad.gr statistics: •1.200.000 pageviews •740.000 visits/ month •325.000 unique visitors/ month #MAD ON SOCIAL MEDIA
115.000 subscribers 530.000 fans 6.5m views / month
125.000 followers
15.000 followers #NEW MEDIA & SERVICES #DIGITAL MARKETING & SOCIAL MEDIA
• Within the 360 engine services, Mad offers social media management and digital marketing strategies to various brands including Amita Motion, Frulite On The Go and many more. • For the past years an in-house team works on media strategy, community management, online content & monitoring. • The objective is higher recruitment, more interactions, more involvement and deeper connection that we lead to more likes and more importantly to the enhancement of the engagement. #DIGITAL MARKETING & SOCIAL MEDIA • Ad hoc project management of online contests for various brands • Endorsement marketing & contest promotion campaigns with famous greek artists • Ambassadors campaigns on social media (Spotify/OTE, E! Entertainment/ OTE TV) • Application/ tabs creation & management on Facebook and mobile platforms #MAD MOBILE SERVICES
Mad offers music related services to all Greek Mobile Operators (COSMOTE, VODAFONE, WIND): WIND MUSIC STORE • Mad implemented for Wind the mobile service “Wind Music Store” and is the exclusive content aggregator/ provider. • Mad developed the service back end platform as well as the service website. • It includes a vast collection of international and Greek hits in multiple formats, such as: – MyTone - RingBackTone – Full Track – Realtone/ Ringtone – Video/ Wallpaper •Mad also implemented the innovative subscription based service “Music Non Stop”, which allows to the subscribers to download unlimited amount of music tracks on their mobile phone and their PC, with a very low monthly subscription.
#MAD MOBILE SERVICES
MOBILE MUSIC SERVICES •Mad acts as an active partner on Cosmote’s Music services, both in a consulting role as well as on daily operational issues.
VIDEOS ON DEMAND
• Providing a streaming video service “On Demand”, of Mad TV’s “Shows”, “News", "Agenda”, “Charts” (UK, US, Greek/albums & singles) & “Interviews” through Vodafone live & Cosmote mobile platforms.
• Shows are updated on a weekly basis and have approximately 1,5 – 3 minutes duration #MOBILE MARKETING iPHONE APPLICATION •Implementation of a customized iPhone application for Vodafone, including the following sections: – Mad Agenda (Mad/ content provider) – Mad Charts (Mad/ content provider) – Vodafone Events
NOKIA “OVI STORE” APPLICATION •Implementation of Mad Agenda and Mad News applications for Nokia/Ovi Store •These applications offer to the mobile users immediate access to music info (music news & events).
MOBILE MARKETING ON Mad TV •Premium sms applications for Mad TV: – Voting, communication lines, contests etc. – Custom applications (e.g. juke box) – Content ordering (e.g. ringtones, wallpapers etc.)
•Advertising/ Promotional Activities: – Contests through premium SMS for major clients (WIND, COSMOTE) since Mad TV has the necessary infrastructure to implement SMS contests according to the clients’ special needs. #MAD LICENSING
• The wide recognition of the Mad logo and its enormous impression on the youth audience, have led to various licensing agreements. • Interested parties are able to produce and market consumer products with the Mad logo, according to the required conditions and directions of Mad. • Mad franchised products such as notebooks and diaries, t-shirts, books board games and more for various partners. #MAD INSTORE MEDIA •Mad InStore Media provides in store media solutions with an expertise in audio, visual, content and internet applications •Having an enormous music (audio & video) library along with the 10 years experience of each company Mad InStore Media offers a wide variety of music services related to the business community, including: – In store music (70+ music programs, which could be programmed by the client as well) – Audiovisual equipment (technical study and installation) – Creative services (audio/radio spots, visual/TV spots, web) – SMS based, Mobile & Internet services •Mad InStore Media also operates as a Digital Media and Digital Signage company aiming to provide innovative turnkey digital media solutions to the business community, such as: – Digital Media Networks using a variety of terminals – LED screen solutions – Digital Posters, Kiosks and POP digital signage solutions – Video and Audio solutions increasing footfall
#MAD INSTORE MEDIA •Mad InStore Media clients can pick their own solution in terms of hardware and choose amongst various data distribution options which include: – Hardware and Software – Production-Content origination and repurposing – Content Management-Use of content management production and distribution software – Scheduling-Organizing the elements of the program – Distribution-Delivery of the content to the digital display – Network maintenance and installation – Customer service and client customized content and applications – Content Production •Clients are over 1.300 installations in Greece and Cyprus: #MAD VISA past project (p.p.) #MAD IN METRO (p.p.)
• Mad in collaboration with Hellenic Postbank • Metro is a worldwide leading and rapidly growing launched the credit card Mad Visa free press newspaper. in September 2011. • A strategic collaboration: Mad & Metro created Mad • Mad Visa combines a wide range of benefits, in Metro, the first free youth music press. offers & discounts specially designed The 1st issue was put into circulation in November 2008, for young people. • the 2nd in April 2009, the 3rd in July 2009 and the 4th in November 2009 (110.000 copies each) • Wide content: music news, trends, artist’s interviews, previews for movies/CDs, music reviews, street spirit etc. #MAD SCANNER (p.p.) #MAD SONY INTERNET TV APP • A mobile service of music recognition for • MAD developed a TV App for SONY Internet VODAFONE, WIND, Q & MO’MAD subscribers catch-up TV entering this way a new interactive media in a developing market. • High level of loyalty and repetitive use Mad NEWS, Mad Agenda and CINEMAD are already Used to be the only service of music • • available on demand on SONY platform. recognition in Greece • One of the highest percentages in successful music recognition in Europe #MO’MAD (p.p)
• Mad in collaboration with Wind mobile telephony launched a new prepaid mobile service (MVNO) specially designed for the young and music fans audience. • Mo’Mad was the first prepaid mobile service in Europe created by the cooperation of a music channel and a mobile telephony provider. • Mo’Mad was the leader in Greece in the prepaid mobile segment of 13 –17, with over 300.000 active users. • Mo’Mad users could enjoy exclusive privileges: – Low Charges – Weekly music contests – Lots of prizes – Access to daily music and showbiz news • Mo’Mad combined low prices and a variety of services specially designed for young people, such as daily SMS and MMS News with information about music and showbiz, free ring tones, mad contests (meet n' greet with famous artists, tickets to concerts, many CD’s etc.) #EVENTS #MAD VIDEO MUSIC AWARDS
•A unique music production that promotes the greek music industry. •The most famous stars of the Greek music scene participate in Mad VMA, along with international artists such as Reamonn, Sunrise Avenue, Until June, Kwan, Schiller, Dan Wilson, Mando Diao, Katerine Avgoustakis, Dan Balan, Fatman Scoop, Gregoire, Hurts, Inna, N’Dubz, JBalvin. •Every year more than 100.000 people have the opportunity to vote for their favourite video clip •The awards ceremony hosts more than 15.000 spectators who experience a 3 hour music show of performances that captivate the audience and dynamic duets that present alternative versions of popular songs.
#MADWALK
•A special fashion music production that started taking place in Athens in 2011. •The event is all about the combination of fashion and music in unexpected, fascinating ways. •Every year the biggest stars of the Greek music scene and the most renowned Greek fashion designers participate in Madwalk, and present unique concepts matching the youthful, cool, trendy and alternative character of the brand. •A new fashion designer contest takes place every year, giving the opportunity to new talents to promote their work and designs. #EUROSONG CONTEST •Since 2013 Mad in collaboration with the Greek national TV, produces and organizes the Eurosong national final. •Famous Greek artists participate in a contest show, aiming to get selected as the next Greek entry for the Eurovision Song Contest. •The winner is elected through a televoting and jury voting procedure. •Every year more than 1500 people attend the event.
#MAD NORTH STAGE FESTIVAL by TIF
•Mad started for the first time in 2013, to organize a music festival in Thessaloniki, as part of the side events of TIF. •TIF HELEXPO aka Thessaloniki International Fair, is a top strategic exhibition aiming to strengthen the competitiveness of the Greek market internationally and to support the Greek economy, production, processing & tourism by promoting an entrepreneurial culture. •During the TIF days, every night some of the most famous Greek artists perform live on the stage of Mad North Stage Festival and enhance the celebratory mood of the city. •In 2013 more than 110.000 people attended the Mad North Stage Festival. #MAD SECRET CONCERTS
•Mad Secret Concerts rely on the secrecy of the place that these events are being held: the audience that attends each concert is only aware of the name of the artist as the concert’s location remains concealed until the very last moment. •The artists are given the opportunity to present a different side of their performing skills introducing a totally new repertoire, thus strengthening and reinforcing their image to their fans and audience (only 300 people attend each concert) . •Mad has organized with great success 10 Secret Concerts in Greece with guest singers Helena Paparizou (winner of Eurovision Contest 2005), Despoina Vandi, Eleni Tsaligopoulou & Mikro, Antonis Remos with Onirama, Christos Dantis, Giorgos Dalaras, Giorgos Mazonakis, Helena Paparizou with Mironas Stratis, Giorgos Sampanis and other artists, Onirama with Giusy Ferreri, Tzortzia etc. and Stavento with guests.
#MAD LIVE IN ATHENS •A series of live music events introducing fast upcoming international artists such as Good Charlotte, Grand Avenue, The Rasmus, Sunrise Avenue and Calvin Harris. •Special venue with the Acropolis as a backdrop. •Mad TV broadcasts a “48 hours” documentary of the event including: concert, band’s visit in Greece, backstage footage etc. •The Associated Press has requested footage from Good Charlotte’s & Grand Avenue’s live concerts and their 48-hour stay in Athens for broadcasting in international media. •Mad Live in Athens by Vodafone CU – Good Charlotte was honoured with a Silver Award in the International Television Programming & Promotion Awards 2009 in the New York Festivals.
#POSITIVE ENERGY DAY by AMITA MOTION •Mad has organized and produced the “Positive Energy Day” Festival for 8 consecutive years & is now preparing the upcoming event for September 2014. •The festival is open to the public and hosts each year live appearances from famous Greek and international artists (Akon, Sunrise Avenue, Kwan, Onirama, Nino, Tamta, Professional Sinnerz, Stavento, Stereo Mike, Kostas Martakis, Boys+Noise, Eleni Foureira etc.) along with special activities such as Bungee Trampoline, Live Graffiti, BMX show, Crazy Wheels, Laser arena etc.
IT’S FUN #ThankYou