Mad Radio 106,2

#WhoWeAre To bec ome the largest Music Media and Services orga niza tion in the c ountries we opera te, providing services a nd products whic h c over a ll communication & media platforms, satisfying direc tly a nd effic iently both our c lient’s a nd our a udienc e’s needs, ma inta ining a t the sa me time our bra nd's creative a nd subversive character. #MISSION #STRUC TURE NEW MEDIA & SERVICES <ul style="display: flex;"><li style="flex:1">TV </li><li style="flex:1">EVENTS </li><li style="flex:1">RADIO </li><li style="flex:1">WEB </li><li style="flex:1">INTERNATIONAL </li></ul>Mad TV CYPRUS MAD VIDEO MUSIC AWARDS 106,2 MadRADIO DIGITAL MARKETING Mad TV GREECE <a href="/goto?url=http://www.mad.tv" target="_blank">www.m</a><a href="/goto?url=http://www.mad.tv" target="_blank">a</a><a href="/goto?url=http://www.mad.tv" target="_blank">d.gr </a><ul style="display: flex;"><li style="flex:1">Mad HITS/ </li><li style="flex:1">Mad TV </li></ul>CONTENT SERVICES <ul style="display: flex;"><li style="flex:1">SOCIAL MEDIA </li><li style="flex:1">MADWALK </li></ul>EUROSONG 104FM <ul style="display: flex;"><li style="flex:1">OTE Conn-x </li><li style="flex:1">ALBANIA </li></ul>ANTENNA SATELLITE MAD MUSIC @NOVA Mad GREEKζ/ NOVA MAD NORTH STAGE FESTIVAL PRODUCTION Dpt YouTube #TV #MAD TV G REEC E Hit the a irwa ves on June 6th, 1996 •One of the most popular music brands in G reec e*(Foc us & Hella spress) •Ma d TV ha s the biggest digital database of music content in Greece: •–More tha n 20.000 video c lips –250.000 songs –More tha n 1.300 hours of c onc erts a nd music doc umenta ries –Music c ontent da ta ba se with tens of thousa nds music news, biogra phic a l informa tion –a nd photogra phic ma teria l of a rtists, wa llpa pers, ring tones etc . Ma d TV ha s deployed one of the most advanced technical infrastructures a nd specialized IT/Technical/ Production teams in G reec e. •Ma d TV G reec e is a va ila ble on free digita l terrestria l, c a ble, IPTV, sa tellite a nd YouTube a ll over G reec e. •#PROG RAM 24/7 youth progra m •50% Interna tiona l + 50% G reek Music •All of the latest releases from a wide ra nge of music genres ••30 different shows/ week (21 hours of live shows) & music doc umenta ries, spec ia l shows on va rious music genres a nd a rtists C overa ge of the most importa nt music events ta king pla c e in G reec e ••Exc lusive broa dc a st of the most popula r worldwide music events (Brit Awa rds, G la stonbury Festiva l, Fa shion Roc ks Festiva l, iTunes Festiva l etc .) over the pa st yea rs Interviews with a ll G reek a nd interna tiona l a rtists from va rious music genres ••Ma ny Ma d TV produc tions a re a c quired a nd broa dc a sted by other G reek na tiona l c ha nnels #AUDIENC E Prima ry ta rget a udienc e: a ges 15 – 34 •Sec onda ry ta rget a udienc e: a ges 12 – 18 •1/3 of the a ges 15 – 34 is ta c tic a l a udienc e for Ma d TV ••49% men + 51% women On an annual basis almost 53% of Mad TV audience is between the ages of 15 – 34. In two sequential research studies, Mad TV comes first in recall studies for music television in Greece. #AUDIENC E Ma in rea son of viewership for a ll a ges is the desire to listen to music •Ma d TV c overs a ll music genres •Offers music informa tion •Ha s a sa tisfa c tory music va riety •Orga nizes exc eptiona l music events •Enc oura ges intera c tive c ommunic a tion •Pa rt of young people everyda y life •#MEDIA SPONSORSHIPS Ma d TV is the media sponsor of most music a nd c ultura l events tha t ta ke pla c e in G reec e (c onc erts, c ontests, films, thea tric a l pla ys etc .) •Via media sponsorships Ma d TV a c quires benefits for its a udienc e suc h a s free entry-pa sses, a va nt premieres, c ontests for meet’n’greet with a rtists etc . •#C OMMERC IAL C OLLABORATIONS Exceptional and long-lasting relations with advertising companies and customers a s a result of: Well-targeted c ommunic a tion environment with rela tively low a dvertising pressure •Competitive price list •Creative advertising use of medium with a n in-house production team for our c ustomers •Synergies with Ma d G roup’s other mediums a nd a c tivities •The product’s recognition by the a udienc e when sponsoring a progra m c omes up to 80% of tota l Ma d TV’s viewers •#MAD TV C YPRUS On a ir sinc e July 1st, 2011 •Youthful progra m 24h/da y •40% Interna tiona l + 60% G reek Music •All of the la test relea ses from a wide ra nge of music genres, live shows, a rtists interviews & music events. •Produc tion of va rious events like Ma dWa lk C y, Ma d Sec ret C onc erts etc . •#MAD TV ALBANIA La unc hed on June 16th , 2014 •An HD music c ha nnel tha t fea tures Interna tiona l, Alba nia n, a s well a s regiona l Ba lka n music •24 hours music •60% Interna tiona l + 30% Alba nia n repertoire •90% of the la test relea ses from a wide ra nge of music genres •C overa ge of a ll music events tha t ta ke pla c e in Alba nia •Da ily a nd weekly shows •Event Produc tions •#MAD TV BULG ARIA pa st projec t La unc hed in Dec ember 1st 2006 •The first 24 hour music c ha nnel tha t fea tures interna tiona l, Bulga ria n, a s well a s regiona l Ba lka n music •60% Interna tiona l + 30% Bulga ria n + 10% G reek •90% of the la test relea ses from a wide ra nge of music genres •C overa ge of a ll music events tha t ta ke pla c e in Bulga ria •Prima ry ta rget a udienc e: a ges between 15 – 24 •Sec onda ry ta rget a udienc e: a ges between 25 – 34 •50% men + 50% women •#BALKAN PLATFORM Our vision is to c rea te a Balkan-wide platform of cultural exchange a nd give the opportunity to the young popula tion of this region to surpa ss differenc es a nd identify elements tha t c onnec t them a nd ma y bring them together. Our belief is tha t music c a n unify people from different c ultures a nd we a re c onfident tha t our initia tives will strengthen the idea tha t young people in this region c a n ha ve a c ommon future. Loc a l Ma d TV music c ha nnels in every c ountry inc lude in their da ily pla ylist videoc lips from a ll neighboring c ountries in a sea mless proc ess, sinc e a ll c ha nnels opera te on the sa me infra struc ture, a s soon a s a loc a l c ha nnel uploa ds a videoc lip on the libra ry it is insta ntly a va ila ble to a ll others. Repertoire ma na gers from a ll c ha nnels exc ha nge views a nd priorities a nd a s a result loc a l a rtists c a n ha ve a broader Balkan-level exposure without a ny a dditiona l effort. In the nea r future, we will la unc h our series of Balkan Music Tours, where top a rtists from a ll c ountries we opera te will perform live for the a udienc e of ea c h c ountry. <ul style="display: flex;"><li style="flex:1">#MAD G REEKζ </li><li style="flex:1">#MAD HITS </li></ul>On a ir sinc e September 2008 On a ir sinc e Oc tober 2011 • •Ma d G reekζ is a 24hour music television c ha nnel Ma d HITS is a music television c ha nnel on OTE TV sa tellite pla tform, broa dc a sting a mix of G reek a nd Interna tiona l la test top hits from a wide ra nge of music genres. • •on Nova sa tellite pla tform, broa dc a sting 100% non stop G reek Music C overa ge of a ll G reek music genres •Weekly shows with G reek guest sta rs •#THIRD PARTY TV PRODUC TIONS Ma d a lso produc es special TV shows & channels for na tiona l a nd loc a l c ha nnels a s well a s for different sa tellite pla tforms Mad and the City: A spec ia l weekly show whic h wa s initia lly broa dc a sted in 2008 on Alpha TV (na tiona l G reek c ha nnel) hosting lifestyle a nd music news, ga dgets, music top tens, hot events etc . •GNET: Intera c tive TV servic e broa dc a sted on sa tellite a nd IPTV in G oody’s resta ura nts in over 165 stores a ll over G reec e •Mad on Nova Cinema: Spec ia l music show broa dc a sted on Nova sa tellite pla tform presenting “Box Offic e Top 5” a nd “G reek a nd Interna tiona l Singles Top 5” •Studio + : Spec ia l c ha nnel broa dc a sted by the G reek Na tiona l TV digita l pla tform presenting c ontempora ry a dult music . •Eurovision Channel: Spec ia l thema tic c ha nnel broa dc a sting timeless Eurovision song entries ••Mad VMA Channel: Spec ia l thema tic c ha nnel dedic a ted to Ma d Video Music Awa rds #MAD MUSIC A unique service of «visual radio» in G reec e through Nova ’s sa tellite pla tform •Non-stop thema tic music with no a dvertising brea ks in digita l sound qua lity •Three 24hour music progra ms: •–Sea sona l (Ra dio with different pla ylist tha t c ha nges periodic a lly) –Fa vorite G reek (a ll-time c la ssic s) –Roc k (G reek a nd interna tiona l roc k music ) More tha n 1.500 hours of concerts and 350.000 Greek & international songs ••Intera c tive servic e whic h offers visua l informa tion rega rding every song pla ying (title, a rtist, a lbum, C D c over) a nd the a bility to order C Ds. #RADIO

Mad Radio 106,2

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