THE ESPLANADE ® CONTENTS
The Simon Experience 1 Property Overview 3 Market Overview 4 Trade Area 5 Trade Area Map 6 Location and Access 7 Aerial View 8 Site Plan 9 Merchandising Mix at a Glance 10 Simon Marketing 12 Property Contacts 14
Information accurate as of 5/1/15. Sources: SPG Research; trade area demographic information per Pitney Bowes MapInfo (2014). THE SIMON EXPERIENCE — WHERE BRANDS & COMMUNITIES COME TOGETHER
More than real estate, we are a company of experiences. For our guests, we provide distinctive shopping, dining and entertainment. For our retailers, we offer the unique opportunity to thrive in the best retail real estate in the best markets.
From new projects and redevelopments to acquisitions and mergers, we are continuously evaluating our portfolio to enhance the Simon experience - places where people choose to shop and retailers want to be.
We deliver:
SCALE Largest global owner of retail real estate including Malls, Simon Premium Outlets® and The Mills®
QUALITY Iconic, irreplaceable properties in great locations
INVESTMENT Active portfolio management increases productivity and returns
GROWTH Core business and strategic acquisitions drive performance
EXPERIENCE Decades of expertise in development, ownership, and management That’s the advantage of leasing with Simon.
PROPERTY OVERVIEW
The Esplanade®, located only 15 minutes from downtown New Orleans, is a premier shopping destination for the greater New Orleans community.
— Anchors include Macy’s, Dillard’s, and Target, plus The Grand 14 Esplanade, a 49,000-square-foot movie theatre with 14 screens and stadium seating.
— Offers shoppers an extraordinary collection of department stores, shops, and boutiques designed to meet their diverse needs.
3 MARKET OVERVIEW
The Esplanade’s location on the west side of New Orleans is prime for locals and the nine million tourists who visit annually.
— Located in Kenner, Louisiana—a dense, upper-income suburb of 70,000 people.
— The mall is adjacent to the affluent area of Chateau Estates, Chateau Village Shopping Center, Fountain Square Shopping Center, and Kenner Plaza Shopping Center.
— Substantial daytime population of more than 224,000 people.
— Five miles from the New Orleans’ Louis Armstrong International Airport.
— Just over one mile to the Pontchartrain Center Convention Hall and Treasure Chest Casino on Lake Pontchartrain.
— Bloomberg ranked the New Orleans metro area as #2 on its list of top 12 American Boomtowns in 2013.
— Forbes reported the New Orleans metro area #1 between 2007-2012 in attracting new residents who are in the prime of their careers – age 35-49.
— Forbes also ranked New Orleans #1 on the list of “America’s Biggest Brain Magnets” for attracting new college educated residents under age 25 and third best for IT jobs after Silicon Valley and San Francisco.
— National Geographic Travelers listed New Orleans as one of the top 20 travel destinations in the world for 2014.
4
4 TRADE AREA
The Esplanade serves a dense trade area of over 300,000 people within close proximity to the mall.
— The trade area covers the New Orleans suburbs of Kenner and Metairie, between the Mississippi River and Lake Pontchartrain.
— It extends from Lake Pontchartrain to the north, the Mississippi River to the south, the unincorporated areas of Metairie and River Ridge to the east, and St. Charles Parish to the west.
— Projected 11% population growth over the next five years.
2014 2019
Trade Area Population 361,470 373,219 Total Daytime Population 419,757 Trade Area Households 149,765 154,890 Average Annual HH Income $72,894 $79,757
5 TRADE AREA
CENTER INFORMATION TRADE AREA Simon Center Trade Area = 74.5% of customers Competition 1. The Esplanade Dillard's, Macy's, Target, The Grand 14 Esplanade 2. Clearview Mall Lake Ponchartrain Sears, Target, Bed Bath & Beyond, AMC Theatres 3. Elmwood Village Center 4. Lakeside Shopping Center Dillard's, Macy’s, JCPenney, LakePontchartrain Cswy. Dick’sLaplace Sporting Goods TRADE AREA BOUNDARY 5. Oakwood Center Dillard's, JCPenney, Sears, Dick’s Sporting Goods 6. The Outlet Collection at Riverwalk Neiman Marcus Last Call 7. The Shops at Canal Place 10 Saks Fifth Avenue
Montz 1
Kenner 2 4 Norco Killona 15 MI 10 MI 5 MI Metairie 10
Taft New Sarpy 61
31 18 Destrehan 3 Hahnville Jeerson St. Rose River Ridge Elmwood 7
Ama 6 Waggaman 90 48
Bridge City N 0 1.5 3 90 Gretna 5 miles Avondale Ter Luling Westwego
Boutte 90B
H LOCATION & ACCESS
The Esplanade property is irreplaceable real estate located just off I-10 at the Williams Boulevard intersection via a new direct access ramp.
— The mall sits along West Esplanade Avenue, the heavily traveled east- west corridor through Kenner.
— Ample surface-level parking surrounds the property on all sides for easy access.
— Generous skylights and wide corridors create a relaxing and beautiful shopping experience.
7 AERIAL VIEW
I-10 SR 49 / WILLIAMS BLVD.
32nd ST. Goodyear (June 2015)
Dillard’s Target
THE ESPLANADE
The Grand 14 Esplanade
Macy’s Anchor
W. ESPLANADE AVE
N SITE PLAN
9 43 17 4 36 36 37 8 5 14 42 39 37 36 36 36 35 35 37 36 36 36 36 35 36 36 36 33 12 41 FUTURE 40 10 PARKING 15 10 36 17 10 4-SCREEN 4-SCREEN 32 FUTURE EXPANSION FUTURE EXPANSION 14 27 10 27 27 27 27 27 27 26 26 1068 12 59 THE GRAND
25 31 33 38 24 26 27 30 39 39 35 36 39 39 39 39 39 39 14 ESPLANADE 38 10 39 25 35
30 1 26 25 16 17 17 17 16 3 4 30
3
26 1229 223.0' 28
28 35.3'
70 .7 27 ' ' 74.3' ' 27 132.5 35. 4
27 99 .3 '
4
1
SHOPS . 27 SHOPS 4 ' ' 12 865 132.5 62. ' 281.1' 26 7 1 ' 32.0' 15 08 . CANAL 414 .3 '
26 4 41.4' SHOPS 15
'
DILLARD’S 4
.
22 4 3 12
3 22 12 NO. ' wned 2. 0 1 O
24 2 le v els MACY’S 2 15 24 SHOPS 1 15 2
24 10 24 SHOPS SHOPS 10 Ave. Esplanade W. 225.5' 32.0' 355.4' 19 320.5' 10 10
10 7 8 8 7 7 7 7 7 6 7 32.3' 6 6 6 5 6 6 26 29 ' 26
7 5 10 .
6 9 9 17 23 6 4 4 31 11 11 .3 ' 8 1 CC 3 31 17
' 11 CC 31
TARGET 11 5. 0 11 11 11
CC 30 16
14 CC 30
801 ' 16
17 2. 9 4 395 19 16 CC 20 CC 29 21 21 21 52.8' CC 23 22 CC 16 21 29 '
28 8 33.6 '
90 . 16 33 VAN D O CK CC 26 33 ' 16 2 32 CC 62. 0 58 .2 ' VAN 26 9 613
2 16 34 283.0' 22 5 15 CC CC 29
39 32 CC CC TRASH 29 13 41 135 43 10
GOODYEAR CC 32 31 20 45 CC 31 5 47 20 36 (JUNE 2015) 48 5 38 38 34 46 EXPANSION AREA 6 47 57 57 58 58 58 59 58 41 14 53 3 38,606.39 SQ. FT. OR PARCEL 5-D 0.886 ACRES NEW MONUMENT SIGN CANAL N DUNCAN
DUNCAN CANAL 9 MERCHANDISING MIX AT A GLANCE
Our unique retail mix is integral to the Simon experience. The Esplanade is yet another example of our diverse portfolio with an enviable directory of the world’s top retailers.
Major Retailers
Dillard’s Macy’s Target The Grand 14 Esplanade
Specialty Retailers, Restaurants, and Entertainment
American Eagle Outfitters Bath & Body Works Café Du Monde Champs Sports
Charlotte Russe Chick-fil-A The Children’s Place Claire’s
Earthbound Trading Company Encore Express Men Foot Locker
Gymboree Jimmy Jazz Journeys / Journeys Kidz Justice
Kay Jewelers LensCrafters Lids Love Culture
New York & Company Old Navy Perfumania rue21
Smoothie King Things Remembered Torrid Traffic Shoes
Victoria’s Secret Zales Jewelers
10 MERCHANDISING MIX AT A GLANCE SIMON MARKETING
Fashion. Discovery. Community. These are the pillars of our brand and the guiding principles for everything we do at Simon.
Every effort in our marketing program is designed to make the Simon brand experience exciting, relevant and cool in order to reinforce our position as the pre-eminent shopping center destination and build long-term brand loyalty with Millennials and Fashionistas.
ADVERTISING
Featuring high fashion photography and styling, Simon’s advertising campaign builds awareness and elevates perceptions among fashion-forward consumers and influencers. Advertising placements include market leading national and regional fashion/lifestyle magazines, out of home in over seventy markets, geo-targeted digital advertising and local radio.
BRAND COLLABORATIONS
Simon collaborates with highly respected fashion partners to launch fully integrated print, digital and live event programs around key shopping seasons including Spring, Back to School, Fall and Holiday. Partners include Vogue, Glamour, GQ, Teen Vogue, Harper’s Bazaar and Refinery 29. SIMON MARKETING
DIGITAL ENGAGEMENT
Simon’s new website and mobile website launched in May 2014 with a vibrant, dynamic new look and improved functionality. Our must-have apps also give shoppers the real-time information they need to maximize their shopping visits.
— 595,700,002 Website page views — 120,818,183 Google+ local impressions — 1,317,729 YouTube views — 4.685,723 Facebook likes — 350,117 Twitter followers — 87,345 Instagram followers
SIMON INNOVATION GROUP
From reinventing the classic loyalty program to bringing the ubiquitous mall directory to life, Simon has collaborated with game-changing partners to innovate the shopping experience and further support our retailers. Initiatives include: Simon Rewards, BagFree Shopping, Interactive Directories and Bluetooth Beacons.
DEDICATED RETAILER SUPPORT
Our dedicated team of Retailer Marketing Specialists provide turnkey support for new store openings, relocations, retailer events, seasonal campaigns, and integration into Simon’s Marketing Programs. Multi-channel marketing efforts are custom designed to build brand awareness and drive store traffic for each retailer initiative. To learn more, visit: http://business.simon.com/retailer-marketing.
13 PROPERTY CONTACTS
Leasing: Grace Vranac (817) 685-3023 [email protected]
Specialty Leasing: Tracey Guillory (504) 617-4027 [email protected]
Big Box & Theatre Development: Kevin Compton (317) 263-7018 [email protected]
Peripheral Development/Land: Trent Garrett (317) 263-7104 [email protected]