Steve Jobs Amazing Quotes

Steve Jobs was the greatest innovator and entrepreneur of our times, who created game-changing innovations including the Apple II, Macintosh, NeXT, iMac, iBook, iPod, MacBook, OS X, iPhone and the iPad, and made Apple the most valuable company in the world. Steve Jobs was the co-founder, chairman and chief executive officer of Apple Inc.

Steve Jobs Amazing Quotes is a collection of over 250 quotes assimilated from various sources including Apple press releases, published interviews and public information. In honor of Steve Jobs who inspired us with his great vision, amazing products, infinite drive, incredible passion and never-say-die attitude!

Steve Jobs – In his own words! Colorful, insightful, witty, direct, no-nonsense, mocking, uplifting and enthusiastic – Steve Jobs quotes are all of these and then some! Enjoy them and get to know him better through his words. “Stay hungry, stay foolish!” – Steve Jobs “I want to put a ding in the universe!”

“There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very very beginning. And we always will.” January 2007, Macworld Conference and Expo

"Innovation distinguishes between a leader and a follower."

“I'm convinced that about half of what separates the successful entrepreneurs from the non- successful ones is pure perseverance.” Interview, 1995

“Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.” - The Wall Street Journal, May 25, 1993

“I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years old and I want to have a chance to continue creating things. I know I've got at least one more great computer in me. And Apple is not going to give me a chance to do that.” Playboy, September 1987

“I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.” Stanford commencement address, June 12, 2005

“My model for business is The Beatles: They were four guys that kept each other's negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts. Great things in business are never done by one person, they are done by a team of people.” 60 Minutes Interview

“Design is not just what it looks like and feels like. Design is how it works.”

“It takes these very simple-minded instructions— ‘Go fetch a number, add it to this number, put the result there, perceive if it’s greater than this other number’––but executes them at a rate of, let’s say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic.” [Playboy, Feb. 1, 1985]

“Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.”

“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do that.”

“You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.”

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.”

“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”

“Unfortunately, that’s (experience) too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.” [Wired, February 1996]

“It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.” - BusinessWeek, May 25 1998

“In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.”

“A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.” Apple Press Release

“I think we're having fun. I think our customers really like our products. And we're always trying to do better.”

“The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.”

“So we went to Atari and said, 'Hey, we've got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we'll give it to you. We just want to do it. Pay our salary, we'll come work for you.' And they said, 'No.' So then we went to Hewlett-Packard, and they said, 'Hey, we don't need you. You haven't got through college yet.'”

“It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.” - BusinessWeek Online, Oct. 12, 2004

“Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma, which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” Stanford Commencement Address, 2005

“You've got to find what you love and that is as true for work as it is for lovers. Your work is going to fill a large part of your life and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking and don't settle. As with all matters of the heart, you'll know when you've found it.” Stanford Commencement Address, 2005

“No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.” Stanford Commencement Address, 2005

“Insanely Great!” Describing the Macintosh Computer

“Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?” Asking John Sculley from Pepsi to join as Apple's CEO

“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.” - NBC Nightly News, May 2006

“I'm the only person I know that's lost a quarter of a billion dollars in one year.... It's very character- building. “- Apple Confidential 2.0

“I'm as proud of what we don't do as I am of what we do. “ - Business Week

“I've always wanted to own and control the primary technology in everything we do.” - BusinessWeek Online, Oct. 12, 2004

“When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.”

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” - Stanford commencement speech, June 2005

“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” - Stanford commencement speech, June 2005

“It’s more fun to be a pirate than to join the navy.” - 1982, quoted in Odyssey: Pepsi to Apple, 1987

“When you’re young, you look at television and think, there’s a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that’s not true. The networks are in business to give people exactly what they want. That’s a far more depressing thought. Conspiracy is optimistic! You can shoot the bastards! We can have a revolution! But the networks are really in business to give people what they want. It’s the truth.” - Wired, February 1996

“I’m an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals. As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what’s happening in our country, which is in many ways the luckiest place in the world. We don’t seem to be excited about making our country a better place for our kids.” - Wired, February 1996

“The desktop metaphor was invented because one, you were a stand-alone device, and two, you had to manage your own storage. That’s a very big thing in a desktop world. And that may go away. You may not have to manage your own storage. You may not store much before too long.” - Wired, February 1996

“The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That’s over. Apple lost. The desktop market has entered the dark ages, and it’s going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.

“It’s like when IBM drove a lot of innovation out of the computer industry before the microprocessor came along. Eventually, Microsoft will crumble because of complacency, and maybe some new things will grow. But until that happens, until there’s some fundamental technology shift, it’s just over.” - Wired, February 1996

“The most compelling reason for most people to buy a computer for the home will be to link it to a nationwide communications network. We’re just in the beginning stages of what will be a truly remarkable breakthrough for most people––as remarkable as the telephone.” - Playboy, Feb. 1, 1985

“I’ll always stay connected with Apple. I hope that throughout my life I’ll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I’m not there, but I’ll always come back.” - Playboy, Feb. 1, 1985

“Some people are saying that we ought to put an IBM PC on every desk in America to improve productivity. It won’t work. The special incantations you have to learn this time are the “slash q-zs” and things like that. The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel–– one that reads like a mystery to most people. They’re not going to learn slash q-z any more than they’re going to learn Morse code. That is what Macintosh is all about.” - Playboy, Feb. 1, 1985

“The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products.”

“I am saddened, not by Microsoft’s success — I have no problem with their success. They’ve earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.” - Triumph of the Nerds, 1996

“I wish him the best, I really do. I just think he and Microsoft are a bit narrow. He’d be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.” On Bill Gates, The New York Times, Jan. 12, 1997

“The system is that there is no system. That doesn’t mean we don’t have process. Apple is a very disciplined company, and we have great processes. But that’s not what it’s about. Process makes you more efficient.

“But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem. It’s ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.

“And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.” - BusinessWeek, Oct. 12, 2004

“The problem with the Internet startup craze isn’t that too many people are starting companies; it’s that too many people aren’t sticking with it. That’s somewhat understandable, because there are many moments that are filled with despair and agony, when you have to fire people and cancel things and deal with very difficult situations. That’s when you find out who you are and what your values are.

“So when these people sell out, even though they get fabulously rich, they’re gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective.” - Fortune, Jan. 24, 2000

“It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.” - Playboy, February 1985

“Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life.” - Stanford Commencement Address, 2005

“Sometimes life is going to hit you in the head with a brick. Don't lose faith.” - Stanford Commencement Address, 2005

Playboy: Are you saying that the people who made PCjr don’t have that kind of pride in the product?

“If they did, they wouldn’t have made the PCjr.” – Playboy, Feb. 1, 1985

“The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.” - Apple Confidential: The Real Story of Apple Computer Inc., May 1999

“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.” - Fortune, Nov. 9, 1998

“You’re missing it. This is not a one-man show. What’s reinvigorating this company is two things: One, there’s a lot of really talented people in this company who listened to the world tell them they were losers for a couple of years, and some of them were on the verge of starting to believe it themselves. But they’re not losers. What they didn’t have was a good set of coaches, a good plan. A good senior management team. But they have that now.” BusinessWeek, May 25, 1998 (on returning to Apple)

“Quality is more important than quantity. One home run is much better than two doubles.” - Business Week

“You know, my main reaction to this money thing is that it’s humorous, all the attention to it, because it’s hardly the most insightful or valuable thing that’s happened to me.” - Playboy, Feb. 1, 1985

“iPad is our most advanced technology in a magical and revolutionary device at an unbelievable price.

“iPad creates and defines an entirely new category of devices that will connect users with their apps and content in a much more intimate, intuitive and fun way than ever before.” - SAN FRANCISCO—January 27, 2010

“Every once in a while a revolutionary product comes along that changes everything. … One is very fortunate if you get to work on just one of these in your career. Apple’s been very fortunate it’s been able to introduce a few of these into the world.” - Announcement of the iPhone, Jan. 9, 2007

“It will go down in history as a turning point for the music industry. This is landmark stuff. I can’t overestimate it!” - On the iTunes Music Store, Fortune, May 12, 2003

“We made the buttons on the screen look so good you’ll want to lick them.” - On Mac OS X, Fortune, Jan. 24, 2000

“I don’t think I’ve ever worked so hard on something, but working on Macintosh was the neatest experience of my life. Almost everyone who worked on it will say that. None of us wanted to release it at the end. It was as though we knew that once it was out of our hands, it wouldn’t be ours anymore. When we finally presented it at the shareholders’ meeting, everyone in the auditorium gave it a five-minute ovation. What was incredible to me was that I could see the Mac team in the first few rows. It was as though none of us could believe we’d actually finished it. Everyone started crying.” - Playboy, Feb. 1, 1985

“Look at the design of a lot of consumer products — they’re really complicated surfaces. We tried to make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don’t put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.” - MSNBC and Newsweek interview, Oct. 14, 2006

“This is what customers pay us for – to sweat all these details so it’s easy and pleasant for them to use our computers. We’re supposed to be really good at this. That doesn’t mean we don’t listen to customers, but it’s hard for them to tell you what they want when they’ve never seen anything remotely like it. Take desktop video editing. I never got one request from someone who wanted to edit movies on his computer. Yet now that people see it, they say, ‘Oh my God, that’s great!’” - Fortune, January 24 2000

“I think it’s brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequences to everything. The most corrosive piece of technology that I’ve ever seen is called television — but then, again, television, at its best, is magnificent.” - Rolling Stone, Dec. 3, 2003

“We think the Mac will sell zillions, but we didn’t build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build.

When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.” - Playboy, Feb. 1, 1985

“For something this complicated, it’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”

“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” - BusinessWeek, May 25, 1998

Playboy: We were warned about you: Before this Interview began, someone said we were “about to be snowed by the best.”

[Smiling] “We’re just enthusiastic about what we do.” - Playboy, Feb. 1, 1985

"We don’t get a chance to do that many things, and everyone should be really excellent. Because this is our life. Life is brief, and then you die, you know? And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it." – Fortune Interview

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the 100 other good ideas that there are. You have to pick carefully.” – Fortune Interview On the birth of the iPhone

"We all had cellphones. We just hated them, they were so awful to use. The software was terrible. The hardware wasn't very good. We talked to our friends, and they all hated their cellphones too. Everybody seemed to hate their phones. And we saw that these things really could become much more powerful and interesting to license. It's a huge market. I mean a billion phones get shipped every year, and that's almost an order of magnitude greater than the number of music players. It's four times the number of PCs that ship every year. "It was a great challenge. Let's make a great phone that we fall in love with. And we've got the technology. We've got the miniaturization from the iPod. We've got the sophisticated operating system from Mac. Nobody had ever thought about putting operating systems as sophisticated as OS X inside a phone, so that was a real question. We had a big debate inside the company whether we could do that or not. And that was one where I had to adjudicate it and just say, 'We're going to do it. Let's try.' The smartest software guys were saying they can do it, so let's give them a shot. And they did."

- Fortune interview

“It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't. We figure out what we want. And I think we're pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That's what we get paid to do.” – Fortune interview

“We do no market research. We don't hire consultants. The only consultants I've ever hired in my 10 years is one firm to analyze Gateway's retail strategy so I would not make some of the same mistakes they made [when launching Apple's retail stores]. But we never hire consultants, per se. We just want to make great products.” – Fortune

“Our DNA is as a consumer company -- for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.” – Fortune interview

“My job is to not be easy on people. My job is to make them better. My job is to pull things together from different parts of the company and clear the ways and get the resources for the key projects. And to take these great people we have and to push them and make them even better, coming up with more aggressive visions of how it could be.” – Fortune interview

“When a good idea comes, you know, part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of 100 people, get different people together to explore different aspects of it quietly, and, you know - just explore things .” – Fortune interview

“When I hire somebody really senior, competence is the ante. They have to be really smart. But the real issue for me is, Are they going to fall in love with Apple? Because if they fall in love with Apple, everything else will take care of itself. They'll want to do what's best for Apple, not what's best for them, what's best for Steve, or anybody else.” – Fortune interview

“When you hire really good people you have to give them a piece of the business and let them run with it.” – Fortune interview

“At Pixar when we were making Toy Story, there came a time when we were forced to admit that the story wasn't great. It just wasn't great. We stopped production for five months.... We paid them all to twiddle their thumbs while the team perfected the story into what became Toy Story…

“That happens more than you think, because this is not just engineering and science. There is art, too. Sometimes when you're in the middle of one of these crises, you're not sure you're going to make it to the other end. But we've always made it, and so we have a certain degree of confidence, although sometimes you wonder. I think the key thing is that we're not all terrified at the same time. I mean, we do put our heart and soul into these things” – Fortune interview

“It turns out with the iPod we kind of got out from that operating-system glass ceiling and it was great because [it showed that] Apple innovation, Apple engineering, Apple design did matter. The iPod captured 70% market share. I cannot tell you how important that was after so many years of laboring and seeing a 4% to 5% market share on the Mac. To see something like that happen with the iPod was a great shot in the arm for everybody." – Fortune interview

“But I think a lot of it is people have finally started to realize that they don't have to put up with Windows - that there is an alternative (MAC). I think nobody really thought about it that way before.” – Fortune interview

“People who own Windows - we want to convert them to Mac. They will not drive somewhere special. They don't think they want a Mac. They will not take the risk of a 20-minute drive in case they don't like it.

"But if we put our store in a mall or on a street that they're walking by, and we reduce that risk from a 20-minute drive to 20 footsteps, then they're more likely to go in because there's really no risk. So we decided to put our stores in high- traffic locations. And it works.” – Fortune interview

“One of our biggest insights [years ago] was that we didn't want to get into any business where we didn't own or control the primary technology because you'll get your head handed to you.” – Fortune interview

“Here's how I look at it. Everybody's tried to make a great product for the living room. Microsoft's tried, we've tried -- everybody's tried. And everybody's failed. We failed, so far (with Apple TV)…

We've come out with our second try -- 'Apple TV, Take 2'…

I think it's got a shot.” - Fortune interview

Steve Jobs Quotes from Apple Press Releases

Apple Unveils Mac OS X

Next Generation OS Features New “Aqua” User Interface

“Mac OS X will delight consumers with its simplicity and amaze professionals with its power,” said Steve Jobs, Apple’s iCEO.

“Apple’s innovation is leading the way in personal computer operating systems once again.” - MACWORLD EXPO, SAN FRANCISCO—January 5, 2000

Apple Reports First Quarter Profit of $183 Million

Revenues up 37 percent; Units up 46 percent

Profits Before Non-recurring Items up 45 percent

“We are delighted that Apple is delivering strong growth on every front—revenues, profits and units— and in particular that our unit growth last quarter was 2.5 times higher than the industry average, which leads directly to market share growth.

“Apple also continues to deliver the best asset management in the industry, ending the quarter with less than one day of inventory.” - CUPERTINO, California—January 19, 2000

“The iBook has been a big hit with consumers, students and educators, and we want to make it even better.

“The new iBook Special Edition is the most elegant iBook ever.

“The new PowerBook is the best tool in the world for creative professionals.

“For example, with Final Cut Pro video editing software, it’s the ultimate mobile movie studio.”

“The Power Mac G4 is the tool of choice for creative professionals.

“Not only is it the fastest Mac ever, it’s the fastest personal computer ever.” - MACWORLD EXPO TOKYO— February 16, 2000

“The G4 Cube is simply the coolest computer ever

“An entirely new class of computer, it marries the Pentium-crushing performance of the Power Mac G4 with the miniaturization, silent operation and elegant desktop design of the iMac. It is an amazing engineering and design feat, and we’re thrilled to finally unveil it to our customers.”

“iMac is now more stunning and accessible than ever

“iMac is simply the world’s best computer for connecting to the Internet and making desktop movies in the home or classroom.” - MACWORLD EXPO, NEW YORK—July 19, 2000

“Apple is the first to make dual processors a standard feature in high-performance personal computers—and we are doing it without raising prices

“These machines are wicked fast, leaving Pentiums in the dust, and we think our customers are going to love them.”

“These new beautiful displays perfectly complement our new extraordinary computers

“Their innovative design helps clean up desktop cable clutter, and makes set-up a breeze.” - MACWORLD EXPO, NEW YORK—July 19, 2000

“Apple’s optical mouse is such a home run that we wanted all our customers to have one

“None of our competitors bundle an optical mouse with any of their computers, much less one that costs $799. We do.” - MACWORLD EXPO, NEW YORK—July 19, 2000

“Since its release last October, Apple’s amazing iMovie software has been an immediate hit with our customers worldwide, ushering in the era of desktop movies

“iMovie 2 makes it even easier for consumers to create professional quality desktop movies right on their Mac and share them with friends, family and classmates.” - MACWORLD EXPO, NEW YORK—July 19, 2000

Apple Releases Mac OS X Public Beta

Preview of Apple's Next-Generation Operating System

“Mac OS X is the future of the Macintosh, and the most technically advanced personal computer operating system ever

“We’re excited to have our users test drive this public beta version and provide us with their valuable feedback.” - APPLE EXPO PARIS—September 13, 2000

Apple To Report Disappointing First Quarter Results

“The swift industry-wide decline in PC sales will result in Apple’s first non-profitable quarter in three years

“We’re not happy about it, and plan to return to sustained profitability next quarter. We are committed to reducing our channel inventories to normal levels by the end of this quarter, and remain very excited about the new products and programs Apple will be rolling out in 2001.” – Apple Press Release, December 5, 2000

Apple Introduces iTunes — World’s Best and Easiest To Use Jukebox Software

“Apple has done what Apple does best — make complex applications easy, and make them even more powerful in the process.

“iTunes is miles ahead of every other jukebox application, and we hope its dramatically simpler user interface will bring even more people into the digital music revolution.” – MACWORLD EXPO, SAN FRANCISCO—January 9, 2001

Apple Unveils One Inch Thick Titanium PowerBook G4

“The all new Titanium PowerBook G4 is the most revolutionary portable computer ever created.

“It’s a ‘supercomputer to go’ in terms of performance, yet it’s thinner and sexier than the best subnotebooks.” - MACWORLD EXPO, SAN FRANCISCO—January 9, 2001

“The Apple stores offer an amazing new way to buy a computer.

“Rather than just hear about megahertz and megabytes, customers can now learn and experience the things they can actually do with a computer, like make movies, burn custom music CDs, and publish their digital photos on a personal website.” - Apple to Open 25 Retail Stores in 2001. CUPERTINO, California—May 15, 2001

Apple Announces iTunes 2

“The world’s best and easiest-to-use digital music software just got better.

“iTunes 2 seamlessly integrates with iPod to revolutionize the portable MP3 music experience.”

CUPERTINO, California—October 23, 2001

Apple Presents iPod

Ultra-Portable MP3 Music Player Puts 1,000 Songs in Your Pocket

“With iPod, Apple has invented a whole new category of digital music player that lets you put your entire music collection in your pocket and listen to it wherever you go.

“With iPod, listening to music will never be the same again.” - CUPERTINO, California—October 23, 2001

Apple Makes Mac OS X the Default Operating System on All Macs

Over 2,500 Native Applications & Support for All Popular Digital Devices Now Available

“The time is now right for most Mac users to make Mac OS X their primary operating system.

“Mac OS X is the world’s most advanced operating system, marrying the power of UNIX with the simplicity and elegance of the Mac. With thousands of native third-party applications and support for almost every popular digital device on the planet, it’s now time to make the switch.” - MACWORLD EXPO, SAN FRANCISCO—January 7, 2002

Apple Introduces iPhoto

New Mac Software Makes it Easy to Save, Organize & Share Digital Photos

“Digital cameras are revolutionizing the way we take pictures. iPhoto revolutionizes the way we save, organize, share and enjoy them.

“Just as iTunes and iPod are changing the way people listen to music, iPhoto will change the way people manage and share their digital photos.” - MACWORLD EXPO, SAN FRANCISCO—January 7, 2002

Apple Introduces 10GB iPod—2,000 Songs in Your Pocket

Download Contacts into iPod Alongside Your Music

“iPod lets you easily put your entire music collection in your pocket and listen to it anywhere. With the new 10GB iPod, you can listen to your music continuously on six round-trip flights between San Francisco and Tokyo and never hear the same song twice.

“Plus, now you can store your contact lists inside your iPod, too.” - MACWORLD EXPO, TOKYO—March 21, 2002

Apple Launches .Mac

Internet Services Suite Extends Users’ Digital Life Beyond the Desktop

“.Mac does what others have tried and failed to do— make Internet Services a seamless extension of your computer.

“It has never been easier to store, publish, share or communicate on the Internet.” - MACWORLD EXPO, NEW YORK—July 17, 2002

Apple to Open Its First Retail Store in New York City

“Fourteen months after opening our first retail store, our 31 stores are attracting over 100,000 visitors each week.

“We hope our SoHo store will surprise and delight both Mac and PC users who want to see everything the Mac can do to enhance their digital lifestyles.” - MACWORLD EXPO, NEW YORK—July 17, 2002

“Though our industry continues to struggle, we had some bright spots this quarter—Mac OS X v10.2 Jaguar is a big hit and on track to have 5 million users by the end of this year, our ‘Switchers’ campaign is very well received and is attracting a lot of new customers, and our retail stores sold over $100 million and hosted 2.25 million visitors this quarter.

“Looking forward, we do not expect our industry to pick up anytime soon, though we’re hoping to help put a lot of iPods, iMacs and iBooks under trees this holiday season. With the stability of our rock-solid balance sheet, Apple will continue to invest through this downturn to create the industry’s most innovative products and best buying experience.” - CUPERTINO, California—October 16, 2002

Apple Introduces New iPods

Holds up to 7,500 Songs, Yet Lighter than Two CDs

“The competition hasn’t even caught up with our first generation iPod, and we’re introducing our third generation. With the new iTunes Music Store, you can now buy music online and transfer it right onto your iPod for listening wherever you want.”

Apple Launches the iTunes Music Store

“The iTunes Music Store offers the revolutionary rights to burn an unlimited number of CDs for personal use and to put music on an unlimited number of iPods for on-the-go listening. Consumers don’t want to be treated like criminals and artists don't want their valuable work stolen. The iTunes Music Store offers a groundbreaking solution for both.” - CUPERTINO, California—April 28, 2003

Apple Launches iTunes for Windows

Second Generation Online Music Store Available Today for Mac & Windows Users

“The iTunes Music Store has revolutionized the way people legally buy music online, and now it’s available to tens of millions more music lovers with iTunes for Windows.

“While our competitors haven't even come close to matching our first generation, we’re already releasing the second generation of the iTunes Music Store for Mac and Windows.” - SAN FRANCISCO—October 16, 2003

iTunes Music Store Downloads Top 25 Million Songs

“With over 25 million songs purchased and downloaded to date, the iTunes Music Store is hands-down the most successful online music store.

“Music fans are buying and downloading almost 1.5 million songs per week from the iTunes Music Store, which is a rate of 75 million songs per year.” - CUPERTINO, California—December 15, 2003

Apple Introduces iPod mini

Smallest 1,000 Song Music Player Ever Comes in Five Colors

“iPod has revolutionized the way people listen to music.

“iPod mini joins the iPod family of best-selling digital music players, offering customers the same 1,000 songs in your pocket as the original iPod in an innovative design that’s half the size. We think its going to be pretty popular, especially with younger music lovers.” - MACWORLD EXPO, SAN FRANCISCO—January 6, 2004

Shake Continues Apple's Oscar Winning Streak

“We’re thrilled that for seven years in a row, movies created with Shake have won the Oscar for best visual effects.

“Shake is helping Hollywood film editors communicate their vision and deliver their art at an Academy Award winning level. We couldn't be happier.” - CUPERTINO, California—March 1, 2004

Apple and Walt Disney Records Team up to Deliver Exclusive Soundtracks on iTunes

“Now iTunes users can add these timeless Disney songs to their music libraries and enjoy them wherever they go on their iPods.

“This exclusive access to the classic songs from films like The Lion King, Toy Story and Mary Poppins, to name just a few, is going to make many of our iTunes users very happy.” - CUPERTINO, California and BURBANK, California—April 21, 2004

iTunes Music Store Sells 3.3 Million Songs in One Week

Users Post Over 20,000 iMixes in First Week

“Our third generation iTunes Music Store just blows away any other online music service

“With over 700,000 songs and innovative features like iMix, it’s the easiest to use and most fun to use online music store in the world.” - CUPERTINO, California— May 5, 2004

Apple Unveils AirPort Express for Mac & PC Users

World’s First 802.11g Mobile Base Station Features AirTunes Music Networking

“AirPort Express isn’t just the world’s first mobile 802.11g base station—with the addition of AirTunes users can now play their iTunes music on any stereo in their home—all without wire.

“This innovative Apple product will appeal to both notebook users who want wireless freedom in their hotel rooms and to music lovers who want to listen to their iTunes music library on a stereo located anywhere in their home.” - Cupertino, California—June 7, 2004

Apple Launches iTunes Music Store in the UK, France & Germany

Same Innovative Features & Breakthrough Price of €0.99 & £0.79 Per Song

“The number one online music store in the world has finally come to the UK, France and Germany.

“With a huge catalogue of over 700,000 songs, breakthrough prices of just €0.99 and £0.79 per song and seamless integration with Apple’s wildly popular iPod, we think this is the digital music store that Europe has been waiting for.” - LONDON—June 15, 2004

iPod Your BMW

Apple & BMW Unveil the First Seamless Integration of iPod and Car Audio System

“One of the next frontiers for a seamless digital music experience is the car.

“We all spend a lot of time driving, and now this elegant solution lets iPod users enjoy their entire music collection in their BMW or MINI.” - CUPERTINO, California and WOODCLIFF LAKE, New Jersey—June 21, 2004

Apple Unveils 30” Cinema HD Flat Display

New Family of Widescreen Displays for Power Mac, PowerBook & PCs

“Our gorgeous new 30-inch Cinema Display is the largest desktop canvas ever created, and you can even run two of them side-by-side to get 8 million jaw- dropping pixels.

“Apple’s Cinema Displays have always set the bar for the industry’s highest quality displays, and our new 30- inch display is a giant leap forward for our pro customers.” - WWDC 2004, SAN FRANCISCO—June 28, 2004

iTunes Music Store Downloads Top 100 Million Songs

“As we cross this historic milestone, we want to thank our customers, the artists and the music labels who have embraced our dream for iTunes.

“iTunes quickly outpaced the competition and is far and away the world’s number one online music service.” - CUPERTINO, California—July 12, 2004

Apple Introduces the New iPod

Fourth Generation iPod Features Apple’s Click Wheel & 12 Hour Battery Life

“The best digital music player just got better.

“The fourth generation iPod features Apple’s amazing Click Wheel for superb one handed control, 12 hour battery life and the new Shuffle Songs command in the main menu—all in an even smaller design that puts up to 10,000 songs in your pocket.” - CUPERTINO, California—July 19, 2004

Apple & Mercedes-Benz Unveil iPod Integration Kit

Mercedes-Benz is First Automaker to Deliver Full iPod Music Navigation

“Music lovers want to listen to their digital music in their cars, and we’re delighted to be working with Mercedes to offer a fully integrated solution.

“The iPod Integration Kit for Mercedes-Benz features the quality and attention to detail Mercedes is famous for, perfectly complementing Apple’s innovative iPod.” - MACWORLD EXPO, SAN FRANCISCO—January 11, 2005

Apple Introduces Mac mini

Most Affordable Mac Ever Starts at Just $499

“Starting at just $499, Mac mini is the most affordable way to enjoy Mac OS X and iLife.

“Just plug in your display, keyboard and mouse and you’ve got an incredibly compact Mac for a price that almost anyone can afford.” - MACWORLD EXPO, SAN FRANCISCO—January 11, 2005

Apple Introduces iPod shuffle

First iPod Under $100

“iPod shuffle is smaller and lighter than a pack of gum and costs less than $100.

“With most flash-memory music players, users must use tiny displays and complicated controls to find their music; with iPod shuffle you just relax and it serves up new combinations of your music every time you listen.” - MACWORLD EXPO, SAN FRANCISCO—January 11, 2005

Apple to Ship Mac OS X “Tiger” on April 29

More Than 200 New Features & Innovations

“Mac OS X Tiger is the most innovative and secure desktop operating system ever created.

“Tiger’s groundbreaking new features like Spotlight and Dashboard will change the way people use their computers, and drive our competitors nuts trying to copy them.” - CUPERTINO, California—April 12, 2005

Apple Reports Second Quarter Results

Revenue Increases 70 Percent and Net Income Increases Over 500 Percent Year-Over-Year

“We are delighted to report a record second quarter for Apple in both revenue and earnings.

“Apple is firing on all cylinders and we have some incredible new products in the pipeline for the coming year, starting with Mac OS X Tiger later this month.” - CUPERTINO, California—April 13, 2005

Apple to Use Intel Microprocessors Beginning in 2006

“Our goal is to provide our customers with the best personal computers in the world, and looking ahead Intel has the strongest processor roadmap by far.

“It’s been ten years since our transition to the PowerPC, and we think Intel’s technology will help us create the best personal computers for the next ten years.” - WWDC 2005, SAN FRANCISCO—June 6, 2005

Apple Introduces iPod nano

“iPod nano is the biggest revolution since the original iPod.

“iPod nano is a full-featured iPod in an impossibly small size, and it’s going to change the rules for the entire portable music market.” - SAN FRANCISCO—September 7, 2005

Apple Reports Fourth Quarter Results

Apple Concludes Best Quarter & Best Year in Company History

“We’re thrilled to have concluded the best year in Apple’s history, with 68 percent year-over-year revenue growth and 384 percent net profit growth.

“This is the direct result of our focus on innovation and the immense talent and creativity at Apple. We could not be more excited about the new products we’re working on for 2006.” - CUPERTINO, California— October 11, 2005

Apple Unveils the New iPod

Fifth Generation iPod Now Plays Music, Photos & Video

“The new iPod is the best music player ever—it's 30 percent thinner and has 50 percent more storage than its predecessor—yet it sells for the same price and plays stunning video on its 2.5-inch color screen.

“Because millions of people around the world will buy this new iPod to play music, it will quickly become the most popular portable video player in history.” - SAN JOSE, California—October 12, 2005

iTunes Music Store Sells One Million Videos in Less Than 20 Days

“Selling one million videos in less than 20 days strongly suggests there is a market for legal video downloads.

“Our next challenge is to broaden our content offerings, so that customers can enjoy watching more videos on their computers and new iPods.” - CUPERTINO, California—October 31, 2005

Apple Announces iLife '06

Major Upgrade Features New Versions of iPhoto, iMovie HD, iDVD & GarageBand and Introduces iWeb

“This is the most exciting iLife upgrade ever.

“Apple pioneered applications to serve our emerging digital lifestyle and then consolidated them into the iLife suite. With this major upgrade to iLife, we’re leaping even further ahead of anything available for the PC.”- MACWORLD EXPO, SAN FRANCISCO—January 10, 2006

Apple Introduces MacBook Pro

MacBook Pro with Intel Core Duo Processor Up to Four Times Faster Than PowerBook G4

“MacBook Pro delivers dual-processor desktop performance in a thin, sleek notebook.

“The new MacBook Pro, with its Intel Core Duo dual-core processor, delivers the performance of not just one, but two G5 processors in the world’s most stunning one inch thin design.” - MACWORLD EXPO, SAN FRANCISCO—January 10, 2006

Apple Unveils New iMac with Intel Core Duo Processor

New iMac is Twice as Fast as Predecessor

“The iMac has already been praised as ‘the gold standard of desktop PCs’, so we hope customers really love the new iMac, which is up to twice as fast.

“With Mac OS X plus Intel’s latest dual-core processor under the hood, the new iMac delivers performance that will knock our customers’ socks off.” - MACWORLD EXPO, SAN FRANCISCO— January 10, 2006

iTunes Music Store Downloads Top One Billion Songs

Scholarship at Juilliard School of Music to be Created

“I hope that every customer, artist and music company executive takes a moment today to reflect on what we’ve achieved together during the past three years.

“Over one billion songs have now been legally purchased and downloaded around the globe, representing a major force against music piracy and the future of music distribution as we move from CDs to the Internet.” - CUPERTINO, California—February 23, 2006

The Apple Store Fifth Avenue to Open on Friday, May 19

“We opened our first New York store in SoHo in 2002, and it has been successful beyond our dreams. Now we’re thrilled to open our second New York store on Fifth Avenue.

“With outstanding service and an amazing location open 24 hours a day, we think the Apple Store Fifth Avenue is going to be a favorite destination for New Yorkers and people around the world.” - NEW YORK— May 18, 2006

Nike and Apple Team Up to Launch Nike+iPod

Global Collaboration Brings the Worlds of Sports & Music Together Like Never Before

“We’re working with Nike to take music and sport to a new level.

"The result is like having a personal coach or training partner motivating you every step of your workout." - NEW YORK—May 23, 2006

Apple Previews Mac OS X Leopard

Time Machine, Spaces, Plus Enhanced Mail & iChat Extend Apple’s Leadership in Software Innovation

“Breakthrough features like Time Machine and Spaces are good examples of how Mac OS X leads the industry in operating system innovation.

“While Microsoft tries to copy the version of OS X we shipped a few years ago, we’re leaping ahead again with Leopard.” - WWDC 2006, SAN FRANCISCO—AUGUST 7, 2006

Google CEO Dr. Eric Schmidt Joins Apple’s Board of Directors

“Eric is obviously doing a terrific job as CEO of Google, and we look forward to his contributions as a member of Apple’s board of directors.

“Like Apple, Google is very focused on innovation and we think Eric’s insights and experience will be very valuable in helping to guide Apple in the years ahead.” - CUPERTINO, California—August 29, 2006

Apple Introduces the New iPod

Hollywood Movies, Games & New Lower Price

“The world’s best digital music player has evolved into the world’s most popular portable video player too.

“The new iPod’s brighter and more vibrant display and longer battery life make it perfect for watching Hollywood movies and TV shows right in the palm of your hand.” - SAN FRANCISCO—September 12, 2006

Apple Unveils the New iPod shuffle

World’s Smallest Digital Music Player is Wearable with Innovative Clip

“It’s hard to believe the new iPod is a real music player when you first see it.

“But it is real, and holds up to 240 songs in an incredibly compact and wearable design that weighs just half an ounce.” - SAN FRANCISCO— September 12, 2006

Apple Introduces the New iPod nano

World’s Most Popular Digital Music Player Features New Aluminum Design in Five Colors & 24 Hour Battery Life

“iPod nano is the world’s most popular digital music player, and we’ve completely redesigned it to make it even better.

“The all-new iPod nano gives music fans more of what they love in their iPods—twice the storage capacity at the same price, an incredible 24 hour battery life and a gorgeous aluminum design in five brilliant colors.”- SAN FRANCISCO—September 12, 2006

Apple Announces iTunes 7 with Amazing New Features

Disney, Pixar, Touchstone & Miramax Movies Now Available on the iTunes Store

“Here we go again! First music, then TV shows, and now movies.

“In less than one year we’ve grown from offering just five TV shows to offering over 220 TV shows, and we hope to do the same with movies. iTunes is selling over one million videos a week, and we hope to match this with movies in less than a year.” - San Francisco—September 12, 2006

Apple Announces iPod nano (PRODUCT) RED Special Edition

Portion of Proceeds Contributed to The Global Fund to Fight AIDS

“Now customers can buy the best music player in the world and do something to help the world at the same time.

“We’re honored to work with Bono, (RED) and this team to contribute to an incredibly important initiative and help change the way people think about AIDS in Africa.” - CUPERTINO, California— October 13, 2006

Apple Reports Preliminary Fourth Quarter Results

Ships Record 1.61 Million Macs

“This strong quarter caps an extraordinary year for Apple. Selling more than 39 million iPods and 5.3 million Macs while performing an incredibly complex architecture transition is something we are all very proud of.

“Looking forward, 2007 is likely to be one of the most exciting new product years in Apple’s history.” - CUPERTINO, California—October 18, 2006

iTunes Store Tops Two Billion Songs

50 Million TV Shows & Over 1.3 Million Movies Sold

“iTunes has crossed another major milestone by selling over two billion songs—with over a billion of them sold in the last year alone—making it by far the world’s most popular music store.

“And by selling 50 million TV shows and over 1.3 million movies to date, iTunes is already the largest online video store in the world as well.” - MACWORLD SAN FRANCISCO—January 9, 2007

Apple TV Coming to Your Living Room

Movies, TV Shows, Music & Photos on Your Big Screen TV

“Apple TV is like a DVD player for the 21st century—you connect it to your entertainment system just like a DVD player, but it plays digital content you get from the Internet rather than DVDs you get from a physical store.

“Apple TV plays the same iTunes content that users enjoy on their computers and iPods, so now they can even watch part of a movie in their living room, and watch the rest later on their iPod.” - MACWORLD SAN FRANCISCO—January 9, 2007

Apple Chooses Cingular as Exclusive US Carrier for Its Revolutionary iPhone

“Apple chose Cingular because they are the best and most popular carrier in the US.

“We are thrilled to be offering our revolutionary new iPhone exclusively with Cingular, and look forward to working together with them to create some wonderful new features for our customers.” - MACWORLD SAN FRANCISCO—January 9, 2007

Apple Reinvents the Phone with iPhone

“iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone.

“We are all born with the ultimate pointing device—our fingers—and iPhone uses them to create the most revolutionary user interface since the mouse.” - MACWORLD SAN FRANCISCO—January 9, 2007

Apple Unveils Higher Quality DRM-Free Music on the iTunes Store

DRM-Free Songs from EMI Available on iTunes for $1.29 in May

“We are going to give iTunes customers a choice—the current versions of our songs for the same 99 cent price, or new DRM-free versions of the same songs with even higher audio quality and the security of interoperability for just 30 cents more.

“We think our customers are going to love this, and we expect to offer more than half of the songs on iTunes in DRM-free versions by the end of this year.” - CUPERTINO, California—April 2, 2007

100 Million iPods Sold

“At this historic milestone, we want to thank music lovers everywhere for making iPod such an incredible success.

“iPod has helped millions of people around the world rekindle their passion for music, and we’re thrilled to be a part of that.” - CUPERTINO, California—April 9, 2007

iTunes Offers Exclusive Pre-Order of New Paul McCartney Album “Memory Almost Full”

Complete Catalog of 25 Solo Albums Coming to iTunes This Month

“Paul McCartney is one of the greatest musicians of all time, and we're extremely excited to offer his first digitally distributed album on iTunes,” - CUPERTINO, California—May 15, 2007

Apple Launches iTunes Plus

Higher Quality DRM-Free Tracks Now Available on the iTunes Store Worldwide

“Our customers are very excited about the freedom and amazing sound quality of iTunes Plus.

“We expect more than half of the songs on iTunes will be offered in iTunes Plus versions by the end of this year.” - CUPERTINO, California—May 30, 2007

YouTube Coming to Apple TV

“This is the first time users can easily browse, find and watch YouTube videos right from their living room couch, and it’s really, really fun.

“YouTube is a worldwide sensation, and Apple TV is bringing it directly from the Internet onto the widescreen TV in your living room.” - CUPERTINO, California–May, 30, 2007

iPhone to Support Third-Party Web 2.0 Applications

Innovative New Way to Create Applications for iPhone

“Developers and users alike are going to be very surprised and pleased at how great these applications look and work on iPhone.

“Our innovative approach, using Web 2.0-based standards, lets developers create amazing new applications while keeping the iPhone secure and reliable.” - WWDC 2007, SAN FRANCISCO—June 11, 2007

Apple Introduces Safari for Windows

Public Beta Available Today for Mac & Windows

“We think Windows users are going to be really impressed when they see how fast and intuitive web browsing can be with Safari.

“Hundreds of millions of Windows users already use iTunes, and we look forward to turning them on to Safari’s superior browsing experience too.” - WWDC 2007, SAN FRANCISCO—June 11, 2007

Apple Unveils Near Final Mac OS X Leopard

“Leopard is the best release of Mac OS X to date, surpassing even Tiger, and will further extend Mac OS X’s leadership as the most advanced and innovative operating system in the world.

“We think current and prospective customers are going to love Leopard, and that it will help make the Mac even more popular.” - WWDC 2007, SAN FRANCISCO—June 11, 2007

iPhone Delivers Up to Eight Hours of Talk Time

Now Features Durable Glass Top Surface

“With 8 hours of talk time, and 24 hours of audio playback, iPhone’s battery life is longer than any other ‘Smartphone’ and even longer than most MP3 players.

“We’ve also upgraded iPhone’s entire top surface from plastic to optical-quality glass for superior scratch resistance and clarity. There has never been a phone like iPhone, and we can't wait to get this truly magical product into the hands of customers starting just 11 days from today.” - CUPERTINO, California—June 18, 2007

YouTube Live on Apple TV Today; Coming to iPhone on June 29

Best YouTube Experience on a Mobile Device

“iPhone delivers the best YouTube mobile experience by far.

“Now users can enjoy YouTube wherever they are—on their iPhone, on their Mac or on a widescreen TV in their living room with Apple TV.” - CUPERTINO, California—June 20, 2007

AT&T and Apple Announce Simple, Affordable Service Plans for iPhone

All Plans Include Unlimited Data & Visual Voicemail

“We want to make choosing a service plan simple and easy, so every plan includes unlimited data with direct Internet access, along with Visual Voicemail and a host of other goodies.

“We think these three plans give customers the flexibility to experience all of iPhone’s revolutionary features at affordable and competitive prices.” - ATLANTA and CUPERTINO, California—June 26, 2007

Apple and AT&T Announce iTunes Activation and Sync for iPhone

Already Familiar to Tens of Millions of iPod Users

“Users will be able to activate their new iPhone in the comfort and privacy of their own home or office, without having to wait in a store while their phone is activated.

“There are tens of millions of people in the US who already know how to sync their iPods with iTunes, and syncing their new iPhone with iTunes works the same way.” - CUPERTINO, California and ATLANTA—June 26, 2007

Apple Reports Third Quarter Results

Record June Quarter Revenue and Profit

Mac Sales Set New Record

“We’re thrilled to report the highest June quarter revenue and profit in Apple’s history, along with the highest quarterly Mac sales ever.

“iPhone is off to a great start—we hope to sell our one- millionth iPhone by the end of its first full quarter of sales—and our new product pipeline is very strong.” - CUPERTINO, California—July 25, 2007

Apple Introduces iWork’08

New “Numbers” Spreadsheet Added

“Pages and Keynote make it incredibly easy, and even fun, for anyone to create stylish documents and presentations very quickly.

“Numbers rounds out the iWork suite, which is far more intuitive and easy to use than anything else out there.” - CUPERTINO, California—August 7, 2007

Apple Enhances .Mac

New Web Gallery & 10GB Online Storage

“.Mac Web Gallery is an awesome way to share photos and movies on the Internet with friends and family.

“You can share your favorite photos and movies with anyone on a Mac, PC or iPhone, and they can turn them into high-quality prints as well as contribute photos to your site using a web browser or email.” - CUPERTINO, California—August 7, 2007

Apple Introduces iLife ’08

Major New Versions of iPhoto & iMovie

“Apple has taken iLife ’08 to a new level that is years ahead of anything available for the PC.

“We think iLife ’08 gives Mac users even more reasons to love their Macs, and PC users even more reasons to switch.” - CUPERTINO, California—August 7, 2007

Apple Unveils New iMac

All New Line Features Sleek Aluminum 20- and 24-inch Designs

“This new iMac is the most incredible desktop computer we’ve ever made.

“Our new design features the innovative use of materials, including professional-grade aluminum and glass, that are highly recyclable." - CUPERTINO, California—August 7, 2007

John Lennon Solo Catalog Debuts on iTunes Store

“John Lennon is one of the greatest artists of our time.

“We’re thrilled to have his solo catalog available on the iTunes Store for the first time.” - CUPERTINO, California—August 14, 2007

Apple Sets iPhone Price at $399 for this Holiday Season

“The surveys are in and iPhone customer satisfaction scores are higher than we’ve ever seen for any Apple product.

“We’ve clearly got a breakthrough product and we want to make it affordable for even more customers as we enter this holiday season.” - SAN FRANCISCO— September 5, 2007

Apple and Starbucks Announce Music Partnership

Wirelessly Find and Buy Music at Starbucks

“Getting free access to the iTunes Wi-Fi Music Store and the ‘Now Playing’ service at Starbucks is a great way for customers to discover new music.

“Imagine walking into a participating Starbucks, hearing a great song, and being able to instantly download it onto your iPod or iPhone. We think this is very cool.” - SAN FRANCISCO—September 5, 2007

Apple Unveils the iTunes Wi-Fi Music Store

Wireless Music Downloads Directly to iPod touch & iPhone

Custom Ringtone Maker Now Built into iTunes

“The iTunes Wi-Fi Music Store is really fun—you can browse, search, freely preview, buy and instantly download music right onto your iPod touch or iPhone.

“Innovative products like this keep iTunes at the forefront of the digital music revolution.” - SAN FRANCISCO—September 5, 2007

Apple Unveils iPod touch

Revolutionary Multi-touch Interface & Built-in Wi-Fi Wireless Networking

“The iPod touch is a landmark iPod, ushering in a whole new generation of features based on its revolutionary multi-touch interface and built-in Wi-Fi wireless networking.

“People are going to be amazed at how thin it is and how much it does.” - SAN FRANCISCO—September 5, 2007

Apple Introduces New iPod classic

New 160GB Model Holds Up to 40,000 Songs

“The first iPod put 1,000 songs in your pocket—this new iPod classic can put 40,000 songs in your pocket.”

“With a thinner, all-metal enclosure and an enhanced user interface, the iPod classic is ideal for people who want to hold everything on their iPod.” - SAN FRANCISCO—September 5, 2007

Apple Introduces All New iPod nano

World’s Most Popular Music Player Now Plays Video

“We’ve taken the most popular music player in the world and added stunning video playback just in time for the holiday season.

“The iPod nano just keeps getting better and better with each new generation.” - SAN FRANCISCO— September 5, 2007

Apple Sells One Millionth iPhone

“One million iPhones in 74 days—it took almost two years to achieve this milestone with iPod.

“We can’t wait to get this revolutionary product into the hands of even more customers this holiday season.” - CUPERTINO, California—September 10, 2007

Apple Chooses O2 as Exclusive Carrier for iPhone in UK

“We’re thrilled to be partnering with O2 to offer our revolutionary iPhone to UK customers.

“US iPhone customer satisfaction is off the charts, and we can’t wait to let UK customers get their hands on it and learn what they think of it.” - LONDON – September 18, 2007

Apple and T-Mobile Announce Exclusive Partnership for iPhone in Germany

“We’re thrilled to be partnering with T-Mobile to bring the iPhone to Germany.

“Customer response to iPhone in the US has been incredible, and we can't wait to introduce T-Mobile customers to the most revolutionary mobile device on the planet.” - BERLIN—September 19, 2007

Daniel Cooperman to Join Apple as General Counsel

“Dan will be an excellent addition to our team and will fit right into Apple’s fast paced culture.

“Dan is a seasoned professional with extensive experience in securities compliance, intellectual property, litigation and corporate governance." - CUPERTINO, California—September 28, 2007

Apple to Ship Mac OS X Leopard on October 26

“Leopard, the sixth major release of Mac OS X, is the best upgrade we’ve ever released.

“And everyone gets the ‘Ultimate’ version, packed with all the new innovative features, for just $129.” - CUPERTINO, California—October 16, 2007

Apple Chooses Orange as Exclusive Carrier for iPhone in France

“We are excited to partner with Orange and bring iPhone to France in time for the holidays.

“iPhone is an amazing product and we hope mobile users in France will love it as much as we do.” - PARIS— October 16, 2007

Apple Reports Fourth Quarter Results

Quarterly Mac Sales Set New Record

Quarterly iPhone Sales Exceed One Million

“We are very pleased to have generated over $24 billion in revenue and $3.5 billion in net income in fiscal 2007.

“We’re looking forward to a strong December quarter as we enter the holiday season with Apple’s best products ever.” - CUPERTINO, California—October 22, 2007

Apple Sells Two Million Copies of Mac OS X Leopard in First Weekend

“Early indications are that Leopard will be a huge hit with customers.

“Leopard’s innovative features are getting great reviews and making more people than ever think about switching to the Mac.” - CUPERTINO, California— October 30, 2007

Andrea Jung Joins Apple’s Board of Directors

“Andrea is a strong CEO and marketer and we look forward to benefiting from her insights and experience as a member of Apple’s board.

“Andrea will be our eighth board member, and I think she will add a new dimension to our already lively board discussions.” - CUPERTINO, California—January 7

Apple Introduces New Apple TV Software & Lowers Price to $229

Rent High Definition Movies Directly from Your Widescreen TV

“With the new Apple TV and iTunes Movie Rentals, movie lovers can rent DVD-quality or stunning HD movies from their couch with just a click of a button.

“No more driving to the video store or waiting for DVDs to arrive in the mail.” - MACWORLD SAN FRANCISCO— January 15, 2008

Apple Premieres iTunes Movie Rentals With All Major Film Studios

New Apple TV Software Lets You Rent Movies Directly from Your Widescreen TV

“iTunes Movie Rentals instantly brings great movies from all the major studios directly to your iPod, iPhone, TV or computer—without having to drive to the video store or wait for DVDs to arrive in the mail.

“Movie lovers can now discover and enjoy movies as simply and easily as music lovers discover and enjoy music today on iTunes.” - MACWORLD SAN FRANCISCO—January 15, 2008

Apple Announces Major Software Upgrade for iPod touch

“These amazing new mobile applications make iPod touch not only the best iPod, but the best Wi-Fi mobile device in the world.

“With its revolutionary touch interface and software, plus its stunning 3.5 inch screen, iPod touch is evolving into the first mainstream Wi-Fi mobile platform of the 21st century.” - MACWORLD SAN FRANCISCO—January 15, 2008

Apple Enhances Revolutionary iPhone with Software Update

“iPhone doesn’t stand still—we’re making it better and better all the time.

“We’ve delighted millions of users with this revolutionary and magical product and it’s great to share these improvements with them.” - MACWORLD SAN FRANCISCO—January 15, 2008

Apple Announces Time Capsule

Wireless Backup for all Your Macs

“Bring Time Capsule home, plug it in, click a few buttons on your Macs and voila—all the Macs in your house are being backed up automatically, every hour of every day.

“With Time Capsule and Time Machine, all your irreplaceable photos, movies and documents are automatically protected and incredibly easy to retrieve if they are ever lost.” - MACWORLD SAN FRANCISCO— January 15, 2008

Apple Introduces MacBook Air—The World’s Thinnest Notebook

“We’ve built the world’s thinnest notebook—without sacrificing a full-size keyboard or a full-size 13-inch display.

“When you first see MacBook Air, it’s hard to believe it’s a high-performance notebook with a full-size keyboard and display. But it is.” - MACWORLD SAN FRANCISCO—January 15, 2008

Apple Reports First Quarter Results

Best Quarterly Revenue & Earnings in Apple History

Mac, iPod & iPhone Sales Break Previous Records

“We’re thrilled to report our best quarter ever, with the highest revenue and earnings in Apple’s history.

“We have an incredibly strong new product pipeline for 2008, starting with MacBook Air, Mac Pro and iTunes Movie Rentals in the first two weeks.” - CUPERTINO, California—January 22, 2008

Apple Announces iPhone 2.0 Software Beta

Includes SDK & Built-in Microsoft Exchange ActiveSync

“We’re excited about creating a vibrant third party developer community with potentially thousands of native applications for iPhone and iPod touch

“iPhone’s enterprise features combined with its revolutionary Multi-Touch user interface and advanced software architecture provide the best user experience and the most advanced software platform ever for a mobile device.” - CUPERTINO, California—March 6, 2008

Apple Reports Record Second Quarter Results

Revenue Up 43 Percent Year-Over-Year

“We’re delighted to report 43 percent revenue growth and the strongest March quarter revenue and earnings in Apple’s history.

“With over $17 billion in revenue for the first half of our fiscal year, we have strong momentum to launch some terrific new products in the coming quarters.” - CUPERTINO, California—April 23, 2008

Apple Introduces MobileMe Internet Service

Push Email, Push Contacts and Push Calendar for iPhone, iPod touch, Macs and PCs

“Think of MobileMe as ‘Exchange for the rest of us,’”

“Now users who are not part of an enterprise that runs Exchange can get the same push email, push calendars and push contacts that the big guys get.” – SAN FRANCISCO—June 9, 2008

Apple Introduces the New iPhone 3G

Twice as Fast at Half the Price

“Just one year after launching the iPhone, we’re launching the new iPhone 3G that is twice as fast at half the price.

“iPhone 3G supports Microsoft Exchange ActiveSync right out of the box, runs the incredible third party apps created with the iPhone SDK, and will be available in more than 70 countries around the world this year.” - SAN FRANCISCO—June 9, 2008

iPhone App Store Downloads Top 10 Million in First Weekend

“The App Store is a grand slam, with a staggering 10 million applications downloaded in just three days.

“Developers have created some extraordinary applications, and the App Store can wirelessly deliver them to every iPhone and iPod touch user instantly.” - CUPERTINO, California—July 14, 2008

Apple Sells One Million iPhone 3Gs in First Weekend

“iPhone 3G had a stunning opening weekend.

“It took 74 days to sell the first one million original iPhones, so the new iPhone 3G is clearly off to a great start around the world.” - CUPERTINO, California—July 14, 2008

Apple Reports Record Third Quarter Results

Revenue Up 38 Percent Year-Over-Year

Mac Sales Reach All-Time High

“We’re proud to report the best June quarter for both revenue and earnings in Apple’s history.

“We set a new record for Mac sales, we think we have a real winner with our new iPhone 3G, and we’re busy finishing several more wonderful new products to launch in the coming months.” - CUPERTINO, California—July 21, 2008

NBC Universal Returns to the iTunes Store

All-Star Lineup Includes “Heroes,” “The Office,” “Battlestar Galactica” & “30 Rock” Top Rated NBC Comedies & Dramas Now Available on iTunes in Stunning HD

“We are thrilled that NBC is back on iTunes in time for the Fall TV season.

“NBC has some of TV’s most popular shows and now customers can purchase and download them from iTunes in SD or stunning HD.” - NEW YORK and SAN FRANCISCO—September 9, 2008

Apple Introduces New iPod touch

The Funnest iPod Ever—Perfect for Music, Movies & Games

“iPod touch is the funnest iPod we’ve ever created.

“Users can listen to millions of songs, watch thousands of Hollywood movies and now, thanks to the App Store, download and play hundreds of great games on their iPod touch.” - SAN FRANCISCO—September 9, 2008

Apple Introduces New iPod nano

Fourth Generation iPod nano Features Apple’s New Genius Technology

“The iPod nano is the world’s most popular music player and we’ve made it even better for this holiday season.

“We think users are going to love the amazing new design, the automatic Genius playlist creation, as well as automatically going into Cover Flow with just a turn of the wrist.” - SAN FRANCISCO—September 9, 2008

New MacBook Family Redefines Notebook Design

Industry’s Greenest Notebooks

“Apple has invented a whole new way of building notebooks from a single block of aluminum. And, just as important, they are the industry’s greenest notebooks.

“The new MacBooks offer incredible features our users will love —like their stunning all-metal design, great 3D graphics and LED backlit displays—at prices up to $700 less than before.” - CUPERTINO, California—October 14, 2008

Apple Reports Fourth Quarter Results

6.9 Million iPhones Sold

Mac Sales Reach All-Time High

“Apple just reported one of the best quarters in its history, with a spectacular performance by the iPhone—we sold more phones than RIM.

“We don’t yet know how this economic downturn will affect Apple. But we’re armed with the strongest product line in our history, the most talented employees and the best customers in our industry. And $25 billion of cash safely in the bank with zero debt.” - CUPERTINO, California—October 21, 2008

Mark Papermaster Joins Apple as Senior Vice President of Devices Hardware Engineering

“Mark is a seasoned leader and is going to be an excellent addition to our senior management team.

“Tony and Dani have each made important contributions to Apple over the past eight years. We’re sorry to see Dani go, and are looking forward to working with Tony in his new capacity.” - CUPERTINO, California—November 4, 2008

January 5, 2009

Letter from Apple CEO Steve Jobs

Dear Apple Community,

For the first time in a decade, I’m getting to spend the holiday season with my family, rather than intensely preparing for a Macworld keynote.

Unfortunately, my decision to have Phil deliver the Macworld keynote set off another flurry of rumors about my health, with some even publishing stories of me on my deathbed.

I’ve decided to share something very personal with the Apple community so that we can all relax and enjoy the show tomorrow. As many of you know, I have been losing weight throughout 2008. The reason has been a mystery to me and my doctors. A few weeks ago, I decided that getting to the root cause of this and reversing it needed to become my #1 priority.

Fortunately, after further testing, my doctors think they have found the cause—a hormone imbalance that has been “robbing” me of the proteins my body needs to be healthy. Sophisticated blood tests have confirmed this diagnosis.

The remedy for this nutritional problem is relatively simple and straightforward, and I’ve already begun treatment. But, just like I didn’t lose this much weight and body mass in a week or a month, my doctors expect it will take me until late this Spring to regain it. I will continue as Apple’s CEO during my recovery. I have given more than my all to Apple for the past 11 years now. I will be the first one to step up and tell our Board of Directors if I can no longer continue to fulfill my duties as Apple’s CEO. I hope the Apple community will support me in my recovery and know that I will always put what is best for Apple first.

So now I’ve said more than I wanted to say, and all that I am going to say, about this.

Steve

Apple Unveils iWork’09

Introduces iWork.com Public Beta for Online Document Sharing

“Millions of Mac users have fallen in love with iWork.

“With iWork ’09, Apple continues to demonstrate that innovation is possible in office productivity software, and that creating impressive presentations, documents and spreadsheets doesn’t need to be complicated.” - SAN FRANCISCO—January 6, 2009

Apple Introduces iLife ’09

Major Upgrades to iPhoto, iMovie & GarageBand

“iLife continues to be one of the biggest reasons our customers choose to get a Mac.

“With iLife ’09, we’ve made working with photos, making movies and learning to play music a lot more fun, and iMovie users are especially going to love the advanced but easy-to-use new features.” - SAN FRANCISCO—January 6, 2009

Apple Introduces 17-inch MacBook Pro With Revolutionary New Built-in Battery That Delivers Eight Hours of Use & 1,000 Recharges

“We’ve developed new battery technology that is better for the user and better for the environment.

“Apple’s advanced chemistry and innovative technology deliver up to eight hours of use on a full charge cycle and up to 1,000 recharges.” - SAN FRANCISCO—January 6, 2009

Changes Coming to the iTunes Store

All Songs DRM-Free Users Can Download Songs Directly Onto iPhone 3G Over Their 3G Network for the Same Price In April 2009, Songs on iTunes Will be Available at Three Price Points

“We are thrilled to be able to offer our iTunes customers DRM-free iTunes Plus songs in high quality audio and our iPhone 3G customers the ability to download music from iTunes anytime, anywhere over their 3G network at the same price as downloading to your computer or via Wi-Fi

“And in April, based on what the music labels charge Apple, songs on iTunes will be available at one of three price points—69 cents, 99 cents and $1.29—with many more songs priced at 69 cents than $1.29.” - SAN FRANCISCO—January 6, 2009

January 14, 2009

Apple Media Advisory

Apple CEO Steve Jobs today sent the following email to all Apple employees:

Team,

I am sure all of you saw my letter last week sharing something very personal with the Apple community. Unfortunately, the curiosity over my personal health continues to be a distraction not only for me and my family, but everyone else at Apple as well. In addition, during the past week I have learned that my health- related issues are more complex than I originally thought. In order to take myself out of the limelight and focus on my health, and to allow everyone at Apple to focus on delivering extraordinary products, I have decided to take a medical leave of absence until the end of June.

I have asked Tim Cook to be responsible for Apple’s day to day operations, and I know he and the rest of the executive management team will do a great job. As CEO, I plan to remain involved in major strategic decisions while I am out. Our board of directors fully supports this plan.

I look forward to seeing all of you this summer.

Steve

Apple Reports First Quarter Results

Best Quarterly Revenue and Earnings in Apple History iPod Sales Set New Record

“Even in these economically challenging times, we are incredibly pleased to report our best quarterly revenue and earnings in Apple history—surpassing $10 billion in quarterly revenue for the first time ever. “ - CUPERTINO, California—January 21, 2009

Apple Sells Over One Million iPhone 3GS Models iPhone 3.0 Software Downloads Reach Six Million

“Customers are voting and the iPhone is winning.

“With over 50,000 applications available from Apple’s revolutionary App Store, iPhone momentum is stronger than ever.” - CUPERTINO, California—June 22, 2009

Apple’s App Store Downloads Top 1.5 Billion in First Year

More Than 65,000 Apps; Over 100,000 Developers

“The App Store is like nothing the industry has ever seen before in both scale and quality.

“With 1.5 billion apps downloaded, it is going to be very hard for others to catch up.” - CUPERTINO, California— July 14, 2009

Apple Reports Third Quarter Results

Best Non-Holiday Quarter Revenue and Earnings in Apple History

“We’re making our most innovative products ever and our customers are responding.

“We’re thrilled to have sold over 5.2 million iPhones during the quarter and users have downloaded more than 1.5 billion applications from our App Store in its first year.” - CUPERTINO, California—July 21, 2009

Dr. Eric Schmidt Resigns from Apple’s Board of Directors

“Eric has been an excellent Board member for Apple, investing his valuable time, talent, passion and wisdom to help make Apple successful.

“Unfortunately, as Google enters more of Apple’s core businesses, with Android and now Chrome OS, Eric’s effectiveness as an Apple Board member will be significantly diminished, since he will have to recuse himself from even larger portions of our meetings due to potential conflicts of interest. Therefore, we have mutually decided that now is the right time for Eric to resign his position on Apple’s Board.” - CUPERTINO, California—August 3, 2009

Apple Introduces New iPod nano With Built-in Video Camera

World’s Most Popular Music Player Now Available in Nine Brilliant Colors

“iPod nano is the world’s most popular music player with over 100 million sold.

“And now we’ve added a video camera to its incredibly thin design, without any additional cost to the user.” - SAN FRANCISCO—September 9, 2009

Apple Premieres iTunes 9

Featuring iTunes LP, Home Sharing, Genius Mixes & Improved Syncing

“iTunes 9 is a great iTunes release, with innovative features that make using iTunes better than ever and iTunes content richer than ever.

“iTunes LP, for example, lets artists share more of their creativity with fans and gives music lovers the feeling of being immersed in an entire album with art, lyrics, liner notes, photos and videos.” - SAN FRANCISCO— September 9, 2009

Bruce Sewell to Join Apple as General Counsel & SVP

Daniel Cooperman to Retire

“We are thrilled to have Bruce join our executive team, and wish Dan a very happy retirement.

“With Bruce’s extensive experience in litigation, securities and intellectual property, we expect this to be a seamless transition.” - CUPERTINO, California— September 15, 2009

Apple’s App Store Downloads Top Two Billion

More Than 85,000 Apps Now Available for iPhone & iPod touch

“The rate of App Store downloads continues to accelerate with users downloading a staggering two billion apps in just over a year, including more than half a billion apps this quarter alone.

“The App Store has reinvented what you can do with a mobile handheld device, and our users are clearly loving it.” - CUPERTINO, California—September 28, 2009

Apple Reports Fourth Quarter Results

Most Profitable Quarter Ever; Record Mac and iPhone Sales

“We are thrilled to have sold more Macs and iPhones than in any previous quarter.

“We’ve got a very strong lineup for the holiday season and some really great new products in the pipeline for 2010.” - CUPERTINO, California—October 19, 2009

Apple’s App Store Downloads Top Three Billion

“Three billion applications downloaded in less than 18 months—this is like nothing we’ve ever seen before.

“The revolutionary App Store offers iPhone and iPod touch users an experience unlike anything else available on other mobile devices, and we see no signs of the competition catching up anytime soon.” - CUPERTINO, California—January 5, 2010

Apple Reports First Quarter Results

All-Time Highest Revenue and Profit

New Accounting Standards Adopted

“If you annualize our quarterly revenue, it’s surprising that Apple is now a $50+ billion company.

“The new products we are planning to release this year are very strong, starting this week with a major new product that we’re really excited about.” - CUPERTINO, California—January 25, 2010

Apple Launches iPad

Magical & Revolutionary Device at an Unbelievable Price

“iPad is our most advanced technology in a magical and revolutionary device at an unbelievable price.

“iPad creates and defines an entirely new category of devices that will connect users with their apps and content in a much more intimate, intuitive and fun way than ever before.” - SAN FRANCISCO—January 27, 2010

Apple Sues HTC for Patent Infringement

“We can sit by and watch competitors steal our patented inventions, or we can do something about it. We’ve decided to do something about it.

“We think competition is healthy, but competitors should create their own original technology, not steal ours.” - CUPERTINO, California—March 2, 2010

iPad Available in US on April 3

Pre-Order on March 12

“iPad is something completely new.

“We’re excited for customers to get their hands on this magical and revolutionary product and connect with their apps and content in a more intimate, intuitive and fun way than ever before.” - CUPERTINO, California— March 5, 2010

iPad Arrives This Saturday

“iPad connects users with their apps and content in a far more intimate and fun way than ever before.

“We can’t wait for users to get their hands and fingers on it this weekend.” - CUPERTINO, California—March 29, 2010

Apple Sells Over 300,000 iPads First Day

“It feels great to have the iPad launched into the world—it’s going to be a game changer.

“iPad users, on average, downloaded more than three apps and close to one book within hours of unpacking their new iPad.” - CUPERTINO, California—April 5, 2010

Apple Previews iPhone OS 4

Includes Multitasking, Folders, iBooks, Unified Inbox & More

“iPhone OS 4 is the fourth major release of the world’s most advanced mobile operating system.

“We’re delivering over 100 new features, including multitasking, folders, a unified inbox, deeper Enterprise support, and an iPhone version of our iBooks reader and online iBookstore.” - CUPERTINO, California—April 8, 2010

Apple Reports Second Quarter Results

Record March Quarter Revenue and Profit iPhone Sales More Than Double

“We’re thrilled to report our best non-holiday quarter ever, with revenues up 49 percent and profits up 90 percent.

“We’ve launched our revolutionary new iPad and users are loving it, and we have several more extraordinary products in the pipeline for this year.” - CUPERTINO, California—April 20, 2010

Apple Sells One Million iPads

“One million iPads in 28 days—that’s less than half of the 74 days it took to achieve this milestone with iPhone.

“Demand continues to exceed supply and we’re working hard to get this magical product into the hands of even more customers.” - CUPERTINO, California— May 3, 2010

Apple Sells Two Million iPads in Less Than 60 Days

“Customers around the world are experiencing the magic of iPad, and seem to be loving it as much as we do.

“We appreciate their patience, and are working hard to build enough iPads for everyone.” - CUPERTINO, California—May 31, 2010

Apple to Debut iAds on July 1

Over $60 Million in 2010 Commitments from Leading Global Brands

“iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to explore ads without being hijacked out of their favorite apps.

“iAds will reach millions of iPhone and iPod touch users—a highly desirable demographic for advertisers— and provide developers a new way to earn money so they can continue developing free and low cost applications.” - SAN FRANCISCO—June 7, 2010

Apple Presents iPhone 4

All-New Design with FaceTime Video Calling, Retina Display, 5 Megapixel Camera & HD Video Recording

Thinnest Smartphone Ever

“iPhone 4 is the biggest leap since the original iPhone.

“FaceTime video calling sets a new standard for mobile communication, and our new Retina display is the highest resolution display ever in a phone, with text looking like it does on a fine printed page. We have been dreaming about both of these breakthroughs for decades.”

Apple Sells Three Million iPads in 80 Days

“People are loving iPad as it becomes a part of their daily lives.

“We’re working hard to get this magical product into the hands of even more people around the world, including those in nine more countries next month.” - CUPERTINO, California—June 22, 2010

iPhone 4 Sales Top 1.7 Million

“This is the most successful product launch in Apple’s history.

“Even so, we apologize to those customers who were turned away because we did not have enough supply.” - CUPERTINO, California—June 28, 2010

Apple Reports Third Quarter Results

All-Time Record Revenue

Earnings Increase 78 Percent

“It was a phenomenal quarter that exceeded our expectations all around, including the most successful product launch in Apple’s history with iPhone 4.

“iPad is off to a terrific start, more people are buying Macs than ever before, and we have amazing new products still to come this year.” - CUPERTINO, California—July 20, 2010

Apple Premieres New Apple TV for Breakthrough Price of $99

Rent Commercial Free HD TV Episodes for Just 99 Cents

“The new Apple TV, paired with the largest selection of online HD movie and TV show rentals, lets users watch Hollywood content on their HD TV whenever they want.

“This tiny, silent box costing just $99 lets users watch thousands of HD movies and TV shows, and makes all of their music, photos and videos effortlessly available on their home entertainment system.” - SAN FRANCISCO— September 1, 2010

Apple Introduces iTunes 10 With Ping

Ping Social Music Discovery Now Available to 160 Million iTunes Users in 23 Countries

“iTunes is the number one music community in the world, with over 160 million iTunes users in 23 countries, and now we’re adding social networking with Ping.

“With Ping you can follow your favorite artists and friends and join a worldwide conversation with music’s most passionate fans.” - SAN FRANCISCO—September 1, 2010

Apple Unveils New iPod shuffle

World’s Smallest iPod for Just $49

“We’re making the iPod shuffle even better by combining clickable buttons and VoiceOver technology, so users can find and enjoy their music without ever looking at their iPod shuffle.

“With its all-aluminum enclosure and built-in clip the new iPod shuffle is a great workout companion, and at just $49 it's a great entry-level iPod that almost everyone can afford.” - SAN FRANCISCO—September 1, 2010

Apple Reinvents iPod nano With Multi-Touch Interface

New Built-in Clip for Instant Wearability

“This is the biggest reinvention of the iPod nano since its debut in 2005, and we think users are going to love it.

“Replacing the click wheel with our Multi-Touch interface has enabled us to shrink the iPod nano into an amazingly small design that is instantly wearable with its built-in clip.” - SAN FRANCISCO—September 1, 2010

Apple Introduces New iPod touch

Features Retina Display, A4 chip, FaceTime Video Calling, HD Video Recording & Game Center

“We’ve put our most advanced technology inside the new iPod touch.

“Whether you’re listening to music, playing games, making FaceTime video calls, browsing the web, capturing HD video or watching TV shows and movies, the new iPod touch with its Retina display, A4 chip and 3-axis gyro is more fun than ever.” - SAN FRANCISCO— September 1, 2010

Apple Reports Fourth Quarter Results

Record Mac, iPhone and iPad Sales

Highest Revenue and Earnings Ever

“We are blown away to report over $20 billion in revenue and over $4 billion in after-tax earnings—both all-time records for Apple.

“iPhone sales of 14.1 million were up 91 percent year- over-year, handily beating the 12.1 million phones RIM sold in their most recent quarter. We still have a few surprises left for the remainder of this calendar year.” - CUPERTINO, California—October 18, 2010

Apple Brings FaceTime to the Mac

Macs Can Video Call Over 19 Million iPhone 4 & iPod touch Users

“FaceTime makes video calling to or from mobile devices easy for the first time.

“We’ve sold more than 19 million FaceTime-ready iPhone 4 and iPod touch devices in the past four months, and now those users can make FaceTime calls with tens of millions of Mac users.” - CUPERTINO, California—October 20, 2010

Apple Gives Sneak Peek of Mac OS X Lion

“Lion brings many of the best ideas from iPad back to the Mac, plus some fresh new ones like Mission Control that Mac users will really like.

“Lion has a ton of new features, and we hope the few we had time to preview today will give users a good idea of where we are headed.” - CUPERTINO, California—October 20, 2010

Apple Introduces iLife ’11 With Major Upgrades to iPhoto, iMovie and GarageBand

“iLife is widely regarded as the best suite of ‘Digital Life’ applications in the world, and iLife ’11 makes them even better.

“iLife now makes it easier than ever to create books and letterpress cards, make amazing movie trailers from your personal videos and post them online, and make your band sound far better or teach yourself piano or guitar.” - CUPERTINO, California—October 20, 2010

Apple Reinvents Notebooks With New MacBook Air

“MacBook Air is the first of a new generation of notebooks that leaves behind mechanical rotating storage in favor of solid state flash storage.

“We’ve taken what we have learned with the iPad— solid state storage, instant-on, amazing battery standby time, miniaturization and lightweight construction, to create the new MacBook Air. With its amazing responsiveness and mobility, it will change the way we think about notebooks.” - CUPERTINO, California— October 20, 2010

The Beatles Now on iTunes

All 13 Legendary Beatles Studio Albums & Special Digital Box Set

“We love the Beatles and are honored and thrilled to welcome them to iTunes.

“It has been a long and winding road to get here. Thanks to the Beatles and EMI, we are now realizing a dream we’ve had since we launched iTunes ten years ago.” - LONDON and CUPERTINO, California—November 16, 2010

Ronald D. Sugar Joins Apple’s Board of Directors

“Ron is an engineer at heart, who then became a very successful business leader. We are very excited to welcome him to Apple’s Board.

“In addition to having been the CEO of a high-tech Fortune 100 company, Ron has a Ph.D. in engineering and has been involved in the development of some very sophisticated technology.” - CUPERTINO, California— November 17, 2010

Apple’s iOS 4.2 Available Today for iPad, iPhone & iPod touch

Major Software Update Brings Multitasking, Folders, Unified Inbox, Game Center, AirPlay & AirPrint to iPad

“iOS 4.2 makes the iPad a completely new product, just in time for the holiday season.

“Once again, the iPad with iOS 4.2 will define the target that other tablets will aspire to, but very few, if any, will ever be able to hit.” - CUPERTINO, California— November 22, 2010

Apple’s Mac App Store to Open on January 6

“The App Store revolutionized mobile apps.

“We hope to do the same for PC apps with the Mac App Store by making finding and buying PC apps easy and fun. We can’t wait to get started on January 6.” - CUPERTINO, California—December 16, 2010

Apple’s Mac App Store Opens for Business

“With more than 1,000 apps, the Mac App Store is off to a great start.

“We think users are going to love this innovative new way to discover and buy their favorite apps.” - CUPERTINO, California—January 6, 2011

Mac App Store Downloads Top One Million in First Day

“We’re amazed at the incredible response the Mac App Store is getting.

“Developers have done a great job bringing apps to the store and users are loving how easy and fun the Mac App Store is.” - CUPERTINO, California—January 7, 2011

Apple Reports First Quarter Results

Record Mac, iPhone, iPad Sales Drive Highest Revenue and Earnings Ever

Revenue Grows 71 Percent; Earnings Grow 78 Percent

“We had a phenomenal holiday quarter with record Mac, iPhone and iPad sales.

“We are firing on all cylinders and we’ve got some exciting things in the pipeline for this year including iPhone 4 on Verizon which customers can’t wait to get their hands on.” - CUPERTINO, California—January 18, 2011

Apple Launches Subscriptions on the App Store

“Our philosophy is simple—when Apple brings a new subscriber to the app, Apple earns a 30 percent share; when the publisher brings an existing or new subscriber to the app, the publisher keeps 100 percent and Apple earns nothing.

“All we require is that, if a publisher is making a subscription offer outside of the app, the same (or better) offer be made inside the app, so that customers can easily subscribe with one-click right in the app. We believe that this innovative subscription service will provide publishers with a brand new opportunity to expand digital access to their content onto the iPad, iPod touch and iPhone, delighting both new and existing subscribers.” - CUPERTINO, California—February 15, 2011 Apple Introduces iOS 4.3

Update Includes Faster Safari Performance, iTunes Home Sharing, AirPlay Improvements & New Personal Hotspot

“With more than 160 million iOS devices worldwide, including over 100 million iPhones, the growth of the iOS platform has been unprecedented.

“iOS 4.3 adds even more features to the world’s most advanced mobile operating system, across three blockbuster devices—iPad, iPhone and iPod touch— providing an ecosystem that offers customers an incredibly rich experience and developers unlimited opportunities.” - SAN FRANCISCO—March 2, 2011

Apple Launches iPad 2

All New Design is Thinner, Lighter & Faster with FaceTime, Smart Covers & 10 Hour Battery

“With more than 15 million iPads sold, iPad has defined an entirely new category of mobile devices.

“While others have been scrambling to copy the first generation iPad, we’re launching iPad 2, which moves the bar far ahead of the competition and will likely cause them to go back to the drawing boards yet again.” - SAN FRANCISCO—March 2, 2011

iPad 2 Arrives in 25 More Countries This Friday

Available in Hong Kong, Korea & Singapore in April

CUPERTINO, California—March 22, 2011

“While competitors are still struggling to catch up with our first iPad, we’ve changed the game again with iPad 2.

“We’re experiencing amazing demand for iPad 2 in the US, and customers around the world have told us they can't wait to get their hands on it. We appreciate everyone’s patience and we are working hard to build enough iPads for everyone.” - CUPERTINO, California— March 22, 2011

Apple Reports Second Quarter Results

Record March Quarter Drives 83 Percent Revenue Growth, 95 Percent Profit Growth

Record iPhone Sales Grow 113 Percent

“With quarterly revenue growth of 83 percent and profit growth of 95 percent, we’re firing on all cylinders.

“We will continue to innovate on all fronts throughout the remainder of the year.” - CUPERTINO, California— April 20, 2011

New Version of iOS Includes Notification Center, iMessage, Newsstand, Twitter Integration Among 200 New Features

Available to iPhone, iPad & iPod touch Users This Fall

“iOS 5 has some great new features, such as Notification Center, iMessage and Newsstand and we can’t wait to see what our developers do with its 1,500 new APIs.

“Perhaps iOS 5’s paramount feature is that it’s built to seamlessly work with iCloud in the Post PC revolution that Apple is leading.” - SAN FRANCISCO―June 6, 2011

Apple Introduces iCloud

Free Cloud Services Beyond Anything Offered to Date

“Today it is a real hassle and very frustrating to keep all your information and content up-to-date across all your devices.

“iCloud keeps your important information and content up to date across all your devices. All of this happens automatically and wirelessly, and because it’s integrated into our apps you don’t even need to think about it—it all just works.” - SAN FRANCISCO—June 6, 2011

Apple Reports Third Quarter Results

All-Time Record Revenue and Earnings iPhone Sales Grow 142 Percent; iPad Sales Grow 183 Percent

“We’re thrilled to deliver our best quarter ever, with revenue up 82 percent and profits up 125 percent.

“Right now, we’re very focused and excited about bringing iOS 5 and iCloud to our users this fall.” - CUPERTINO, California—July 19, 2011

August 24, 2011

Letter from Steve Jobs

To the Apple Board of Directors and the Apple Community:

I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.

I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee. As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.

I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.

I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.

Steve

October 5, 2011

Statement by Apple’s Board of Directors

We are deeply saddened to announce that Steve Jobs passed away today.

Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve.

His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts.

About the Editor:

Sanjay Dalal is the CEO / Founder of Ogoing : Small Business Social Network http://www.ogoing.com

And chief innovator of InnovationMain – Creativity and Innovation Driving Business http://www.innovationmain.com

And author of Apple’s Innovation Strategy http://www.innovationmain.com/Apple-eBook.html

Connect with Sanjay here: http://ogoing.com/sanjaydalal