2016 Sponsorship Deck ® ABOUT SOMMCON

Welcome to SommCon®, a four-day educational conference for industry professionals crafted and hosted by some of the greatest minds and palates in our industry.

SommCon® is a leading conference and exposition for education and training of wine professsionals and serious enthusiasts. Held November 16 - 19, 2016, in San Diego, CA, the four-day conference brings together industry professionals of all levels to discuss, develop, and lead the conversation on the business of wine. SommCon® ’s education is built by some of the brightest palates in the business for trade professionals and serious enthusiasts who have a passion for wine and spirits and an unyielding thirst for knowledge. Attendees will learn and taste their way through keynote sessions and educational classes, complete with a trade tasting and expo, power networking with Master and Masters of Wine and some of the businesses heaviest hitters.

We welcome your involvement in creating a world-class center for education, networking and mentorship for the the most influential wine professionals in today’s marketplace, and we look forward to working with you to build your company’s sponsorship and exhibitorial experience. GREAT MINDS THINK ALIKE

Every aspect of SommCom® is highly vetted by our leadership team consisting of Master Sommeliers, Masters of Wine, Hoteliers, Certified Specialists of Wine, Wine Educators, Distributors, the market’s leading Retailers and more. This means that the education we offer to our attendees has been passed through the scrutiny of those who walk in our attendees’ ® shoes. The SommCon goal is to deliver world-class education, networking and mentorship that helps to shape the future and broaden the palates of professionals in our industry. TEAM SOMMCON

Geralyn Brostrom Molly Brooks-Thornton Amy Christine Skip Coomber Brian Donegan Eric Entrikin David Glancy Evan Goldstein Mary Gorman Certified Wine Educator Sommelier, Cicerone Master of Wine Coomber Family Ranch Advanced Sommelier Master Sommelier Master Sommelier Master Sommelier Master of Wine

Bonnie Graves Mindy Hewitson Jeff Josenhans Jörn Kleinhans Geoff Labitzke Meredith May Ira Noraf Joshua Orr Eddie Osterland Sommelier CWE, DWS Certified Sommelier, Cicerone CSW Master of Wine CWE, DWS Sommelier, CWE Advanced Sommelier Master Sommelier

Steve Pagano Lindsay Pomeroy Lisa Redwine Jesse Rodriguez Eric Runyon Adam Sensney Neil Sorensen Joseph Spellman Tami Wong Hotelier CWE, WSET, FWS Advanced Sommelier Advanced Sommelier, Certified Sommelier, CSW Certified Sommelier VP - Branch Manager, San Diego Master Sommelier Certified Sommelier CWE, DWSET Southern Wine & Spirits THE SCHEDULE

Built by some of the greatest minds in the wine and spirits industry, SommCon’s schedule blends theory with in-depth tastings designed to broaden the palate and shape the future of our attendees. With seminars, panels, workshops, Master Classes, blind tastings, -hosted dinners, and more, the 2016 schedule is comprised of education and networking opportunities that are aimed to elevate attendee careers and industry knowledge. PAST SPEAKERS & PRESENTERS

• Victor Torres Alegre, Ph.D. | Torres Alegre y Familia • Brian Donegan, Advanced Sommelier | Truly Fine • Tru Miller | Adobe Guadalupe Winery • Hans Backhoff | Monte Xanic Winery • Eric Entrikin, MS • Nick Moezidis | Napa Technology • Tony Baldini | President, Hahn Family Wine • Damon Goldstein | Truly Fine Wines • Ira Norof, Certified Wine Educator • Gillian Ballance, MS • David Glancy, MS | San Francisco Wine School • Paolo Paoloni | Villa Montefiori Winery/Paoloni Wines • Bob Bath, MS • Gustavo González | Lomita and Finca La Carrodilla Winery • Rex Pickett | Author, Playwright • Dennis Bell | Co-Owner, Lewis Cellar Winery • Mary Gorman-McAdams, Master of Wine | • Lindsay Pomeroy, BA WSET Diploma, CWE, FWS | Owner • Rob Bigelow, MS | Senior Director Wine Education and On Council and Chief Wine Educator, Wine Smarties Premise Development, Ste. Michelle Wine Estates • Eric Hemer, MS | Southern Wine & Spirits of America • Jayne Portnoy | Napa Technology • Chris Blanchard, MS • Niko Hronopoulos | Filmmaker • D’Lynn Proctor | Penfolds Ambassador, Americas and Canada • Chris Broomwell | Vesper • Peter Hunken | Winemaker and Co-Owner of Black Sheep • Bernard Retornaz | President, Louis Latour • Geralyn Brostrom, Certified Wine Educator | Finds + Holus Bolus • Lisa Redwine, Advanced Sommelier | Food & Beverage Central, Italian Wine Professional • Jeff Josenhans, Certified Sommelier & Cicerone | Director of Manager, La Jolla Beach & Tennis Club, Inc. • Christopher Canale-Parola | González Byass Banquets, Restaurants & Bars, The US Grant • Aaron Ridgway | Negociants USA National Sales Manager • Fernando Pérez Castro | Lomita and Finca La Carrodilla • John Jordan | Jordan & Winery • Georg Riedel | President Emeritus of Riedel Crystal Winery • Emmanuel Kemiji, MS | Miura Vineyards & Clos Pissarra • John Rielly | Fine Wine Development Manager - West, • Tony Cha, Advanced Sommelier | Binwise, Inc. • Geoff Labitzke, Master of Wine | Director of Sales & Terlato Wines International • Amy Christine, Master of Wine | Black Sheep Finds Winery Marketing, Kistler • Jesse Rodriguez, M.Ed, Advanced Sommelier, CWE, D WSET • Will Costello, MS | Wine Director, Mandarin Oriental • Christopher Patrick Lavin | Regional Manager, Broadbent • Willi Sherer, MS | Wine Director, Redd and Redd Wood • Brian Cronin, MS | National Manager of Wine Education, Palm Selections • Pamela Singh | Executive Trainer, Forbes Travel Guide Bay International • Dan Morgan Lee | Owner / Winegrower, Morgan Winery • Wendy Shoemaker, Advanced Sommelier | Wine Director, • Fred Dame, MS | American Wine & Spirits • Dr. Paulo Lopes | Amorim Cork, Portugal Marina Kitchen • Daniel Daou | Vintner, Daou Vineyards • Brian Loring | Owner / Winemaker, Loring Wine Company • Joseph Spellman, MS | JUSTIN Vineyards and Winery • Dean De Korth | Winemaker / Director of Production, • André Mack | Mouton Noir Wines • Cameron Tyler, Sommelier | Quince Bernardus Winery • Camilo Magoni | Casa Magoni • Eric Van Drunen | Vinavanti Urban Winery • Cal Dennison | Senior Director of , E. & J. Gallo • Cristina Mariani-May | Family Proprietor, Castello Banfi • Frans van der Lee | Co-Founder and President, Somm’s List Winery • Meredith May | Publisher & Editorial Director, THE TASTING and Chef’s Roll • Pamela Dillon | Co-Founder and CEO of Wine Ring PANEL / The SOMM Journal / The Clever Root • J.M. Woody Van Horn | General Manager, Bracero Cocina De • Maurice DiMarino, Level 2 Masters Guild of Sommeliers | • Diego Meraviglia | VP and Director of Education, North Raiz Wine Director, Island Prime American Sommelier Association • Laura Werlin | Cheese Authority & Author WEDNESDAY CERTIFICATIONS

SommCon kicks off the conference with a day of trade certifications hosted by industry organizations. Attendees who plan to attend the conference, and take a certification that year, can do both in one location. Participating organizations receive visibility to hundreds of trade members and spark interest in attendees who may have not previously considered getting certified. The opportunity to host several exams at one conference addd to the incredible content offered at SommCon.

Last year’s participating organizations include the Wine and Spirit Education Trust, Cicerone Certification Program, and North American Sommelier Association. THURSDAY & FRIDAY SEMINARS

Past seminars have included:

Master Classes • Blind Taste with the Masters • and White Burgundy • : Classic and Modern • Bordeaux Beyond the Classified Growths • Date a Master - Speed Round Blind Tasting

Seminars, Panels & Workshops • Emerging Mexico Panel Discussion & Tasting • Building a Better Beer Program • Build Your Own Personal Brand • Cork Stoppers - From TCA to Oxygen Transmission • Biodynamics & Sustainability • Pour Costs, Cash Flow & Inventory: Beverage P&L in a Nutshell • Beverage Certifications: Which is Right for You and Your Career? • How To: Putting Bordeaux Back on the Wine List and Retail Shelves • Highlands’ : to Vintage Excellence • The Same but Different: Cross Comparison of the Same Wine, Made in Different Stylistic Formats • Gaja: & Nebbiolo Exploration • Digging In: Unique & Its Effect on Wine Styles • Germany Intensive • How to: Build a Successful Wine Program • Invitation to: A Journey of the Senses with Georg Riedel • Napa Valley “Connect the Rocks” Panel Discussion and Tasting • Establish Your Own Import Business • Award Winning Service: Panel Discussion • Wine Faults: Yeast, Bacterial and Sulfur Defects in Wine • Brunello Di Montalcino - A Master’s Perspective • Pour Costs, Cash Flow & Inventory: Beverage P&L in a Nutshell • Solution-Based Technologies to Drive Beverage Profits • Cheese & Wine Pairings for the Pros • Gaja: 90 Minute History • Distinctive Flavors from the Mediterranean Islands • All Spain Seminar FRIDAY TRADE TASTING

Attendees join us for an afternoon of networking and at the Friday Trade Tasting. Guests have the opportunity to taste from over 100 exhibiting wine, spirit, and brewery producers, while hob nobbing with the industry’s top professionals. Also featured are the 2016 Sommelier Challenge International Wine Competition medal winners. LEXUS GRAND TASTING as part of the San Diego Bay Wine + Food Festival®

Held on San Diego’s Embarcadero Park North, the San Diego Bay Wine + Food Festival’s Grand Tasting Event is truly one of the most exciting luxury events of the year. The Lexus Grand Tasting features over 170 , spirits and breweries, gourmet foods, restaurants, live music, culinary demo stages, and a backdrop of sailboats and the magnificent San Diego shoreline. 2015 CONFERENCE STATISTICS

• 918 Total SommCon Conference and Trade Tasting • 57.14% of attendees currently hold a higher level attendance certification in wine, beer or spirits –– Certified Sommelier - 197 • Total SommCon Session Attendance = 396 –– Cicerone - 26 –– Certified Specialist of Wine - 65 • Attendee Age –– Master of Wine - 11 –– 55+ years = 16% –– Master Sommelier - 13 –– 46 - 55 = 21% –– WSET Levels 1-4 - 141 –– 36 - 45 = 29% –– Certified Wine Educator - 14 –– 26 - 35 = 32% –– 21 - 25 = 1.6% • Attendees included: Winemakers, Company Owners, Front of House Staff, Managers, Buyers, Sommeliers, Beverage Directors, Journalists, Writers, Bartenders, • Conference attendance split 45.5% female and 54.5% Food and Beverage Directors, Executive Chefs, Wine male attendees Program Directors, Cellar Masters, Enologists, Professors, Tasting Room Managers, Vintners, Portfolio Managers, • 30% of attendees have an annual household income of Ambassadors, Wine Broker, etc. over $100,000 –– Hospitality - 37.25% –– Distributor / Importer - 5.77% • Attendees’ Role in Decision Making –– Wine Consulting / Technology - 6.75% –– Final Decision Maker = 55% –– Winery - 18.85% –– Influencer of Decision = 24.6% –– Education / Association - 4.26% –– Recommendation for Decision = 10.8% –– Media - 7.19% –– Conduct Research for Decision = 9.6% –– Consumer Enthusiast - 19.93% 2015 MARKETING OUTLINE

SommCon utilized an integrated marketing strategy, which included:

• National feature ads and multi-page editorial spreads in Tasting Panel, SOMM Journal and Wine Spectator, reaching more than 4,000,000 wine industry professionals and enthusiasts. • Weekly Electronic Newsletters (17 broadcasts total = 98,707 subscriber impressions). • Print, radio and online advertising. • Inclusion in the San Diego Bay Wine + Food Festival Official Magazine, En Bouche. 38,500 copies were distributed to attendees, AIWF and Chaîne members, San Diego Magazine subscribers, and local restaurants, retailers, , and hotels. • Print local ads in Pacific Magazine’s insertion. • Website banner ads on Somm’s List, Chef’s Roll, and VinVillage. • Cooperative partnerships with Somm’s List, Chef’s Roll, and Wine Ring, targeting members of the restaurant and wine trade in addition to consumers. • Email newsletter inclusion in Somm’s List, Wine Ring, Wine Spectator, VinVillage, Ranch & Coast, San Diego Magazine, and the San Diego Bay Wine + Food Festival. • Dedicated e-blasts through Fast Forward Events, and the San Diego Bay Wine + Food Festival. • National media partnerships with Tasting Panel, Wine Spectator, and SOMM Journal. • Local and national radio promotions through VinVillage.

Total Advertising, Promotions, and Marketing Collateral Impressions = 108,118,658 THE 2015 CAMPAIGN

A FOUR-DAYA FOUR-DAY EDUCATIONAL EDUCATIONAL CONFERENCE CONFERENCE FOR FOR WINE WINE INDUSTRY INDUSTRY PROFESSIONALSPROFESSIONALS AND AND SERIOUS SERIOUS ENTHUSIASTS. ENTHUSIASTS.

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Media Sponsors: Tasting Sponsors: Education: SANSAN DIEGO, DIEGO, CA CA Media Sponsors: Tasting Sponsors: Education: SOMM’S LIST SOMM’S LISTPRESENTATION IS EVERYTHING PRESENTATION IS EVERYTHING SOMMSLIST.COM SOMMSLIST.COM $VR΍HUHGE\1HSWXQH $VR΍HUHGE\1HSWXQHSchool of Wine School of Wine

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THE Where the Somms Go TASTINGSEPTEMBER 2015 • $6.95 Connect with the Wine Industry’s SOMMCON POURS INTO SAN DIEGO NOVEMBER 18–21

PANEL Leaders at SommCon! ine industry professionals of all levels and skill uncork four days of education and certification opportunities in San Diego, CA November 18–21. Wine takes center stage with the introduction W TM t’s not often that the brightest minds in the wine industry assemble in one place, but when of SommCon —a four-day educational conference designed to offer wine they do, you can rest assured that we will bring the best to this meeting of the somms. From industry professionals and serious enthusiasts convenient and affordable November 18-21, The SOMM Journal and THE TASTING PANEL Magazine are proud media access to education and networking opportunities. I sponsors for this four-day educational conference for wine industry professionals. SommCon was born out of the belief that education fundamentally changes an individual’s access to the future they want. At the helm of SommCon is a Conference headquarters: Grand Hyatt Manchester, San Diego group of over 25 industry experts dubbed “Team SommCon.” Together, these Register to attend SommCon at www.sommconusa.com. industry leaders, including Master Sommeliers, Masters of Wine, hoteliers, Tickets are available for these SOMM Journal sponsored panels: wine educators, distributors and beyond, have had a role in the selection Brian Donegan, Lisa Redwine, of SommCon’s education sessions, workshops, tastings and certification Advanced Sommelier. Advanced Sommelier. offerings. Their common goal was to provide a new opportunity for wine We visit with Nieto professionals to network and learn from each other to collectively advance Senetiner Winemaker the industry about which they are so passionate. “Solution-Based Technologies to Drive Beverage Profits” Team SommCon member Mary Gorman, Master of Wine, feels that, Santiago Mayorga “SommCon represents a fresh and innovative forum for the best of the sommelier and hospitality community to come together, to learn, to share Moderated by Bob Bath, MS, Wine Instructor for the Culinary and exchange ideas and, most importantly, to remember why the hospitality Institute of America at Greystone/St. Helena, CA, this panel will take a business is so important for the wine industry.”

Bob Bath, MS. look at how technology and other business solutions are improving the SommCon launches with 50 sessions, bringing together some of the world of wine. greatest thought leaders, entrepreneurs and artisans to discuss, develop As this seminar has already begun filling up, we’ve added an encore and lead the conversation on the business of wine. The experience features Eric Entrikin, David Glancy, A Second presentation! Get your tickets today for one of the below time slots: Master Sommelier, Certified Specialist of Wine, and Master of Wine–led Master Sommelier. Master Sommelier. sessions, power speed dating–style blind tastings, customized tracks based First session: Thursday, November 19, 1:00–3:00 pm on professional type and learning centers, round-table discussions, regional Second session: Thursday, November 19, 3:45–5:15 pm explorations, trade tasting and expo, Grand Tasting and more. Presenters include Master Sommeliers Joe Spellman, David Glancy, Fred Generation Dame, Eric Entrikin, Will Costello, Bob Bath, Eric Hemer; Masters of Wine Geoff Labitzke, Amy Christine, Patrick Farrell, Mary Gorman; Certified Wine Educator Ira Norof; THE TASTING PANEL’s Publisher/Editorial Editor Meridith May; regional industry leaders and Advanced Sommeliers Jesse Rodriguez, Lisa Redwine, Brian Donegan and many others from various Eric Hemer, MS, MW aspects of the industry. of Change Amy Christine, Ira Norof, Certified “Digging In: Unique Terroir & Its Effect on Wine Styles” A sampling of session titles include: Master of Wine. Wine Educator. • Chardonnay and White Burgundy Moderated by Eric Hemer, MS, MW SVP Director of Wine Education, • Brunello di Montalcino: A Master’s Perspective Nieto Senetiner SWS of America, five representatives from wineries located across • Wine Faults: Yeast, Bacterial and Sulfur Defects in Wine the globe will talk about lesser known wine regions—they will delve • Napa Valley “Connect the Rocks” Is Leading the deeply into the real influences of terroir and how much it truly influ- • Bordeaux Beyond the Classified Growths ences the final product. • Establish Your Own Import Business • Emerging Mexico Next Movement in Friday, November 20, 10:15 am–12:15 pm • Solutions Based Technologies to Drive Beverage Profits

Argentina SommCon is available to trade professionals of all types, ranging from early career professionals to the most seasoned experts, as well as serious Joshua Orr, Joseph Spellman, enthusiasts who have a passion for wine and spirits, but will only have capac- Advanced Sommelier. Master Sommelier. ity for 300 registrations during its inaugural year. 50 / the tasting panel / september 2015 PHOTO: STEPHANIE SECREST 52 / the tasting panel / september 2015 PAO150395AC

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The first inaugural SommCon appeared in a number of features and articles leading up to the event resulting in over 93 million impressions. The following are a few highlights of 2015 coverage:

• A social media campaign resulting in 455 fans on Facebook, 536 followers on Twitter, and 87 followers on Instagram. • Online articles and mentions in BizBash, Coast News, Eater San Diego, Examiner, Food & Beverage Magazine, Meetings + Events, NBC 7 San Diego, Pacific Magazine, San Diego Food Finds, San Diego Magazine, San Diego Sun Times, UT San Diego, and Wine & Craft Beverage News. • Print newspaper and magazine articles and mentions in Coast News, Pacific Magazine, and UT San Diego. • Five press releases distributed. • Weekly Electronic Newsletters (17 broadcasts total = 98,707 subscriber impressions). • Online calendar postings including 101 Things To Do, ABC 10 San Diego, BeachCalifornia.com, Culinary Thymes, Discover California Wines, Discover SD, Event Setter, Eventful, Events in America, and Local Wine Events.

Total PR Impressions = 93,038,778 WHAT THEY’RE SAYING

PRINT

! ! Coast News ! ! Pacific Magazine UT San Diego

ONLINE BizBash Coast News

Eater San Diego Examiner Food & Beverage Magazine Meetings + Events NBC 7 San Diego ! ! Pacific Magazine ! ! San Diego Food Finds !

San Diego Magazine San Diego Sun Times UT San Diego Wine & Craft Beverage News 2015 WEB HITS OVERALL 2015 IMPRESSIONS

918 SommCon Attendees

108,118,658 Advertising & Marketing Collateral Impressions

93,038,778 PR Impressions

49,038 2015 SommCon Web Hits

201,207,392 Total Impressions