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Client Name Presentation Title WHAT YOU SHOULD CONSIDER BEFORE YOU GROW Room 308-309 | December 5 2017 CEUs – New Process Certified Crop Advisor (CCA) Pest Control Advisor (PCA), Qualified Applicator (QA), Private Applicator (PA) • Sign in and out of each session you attend. • Pickup scantron at the start of the day at first • Pickup verification sheet at conclusion of each session you attend; complete form. session. • Sign in and out of each session you attend. • Repeat this process for each session, and each day you with to receive credits. • Pickup verification sheet at conclusion of each session. • Turn in your scantron at the end of the day at the last session you attend. Sign in sheets and verification sheets are located at the back of each session room. AGENDA • Gabriele Ludwig, Almond Board of California, moderator • Harbinder Maan, Almond Board of California • William Matthews, University of California Agricultural Issues Center • Doug Parker, University of California 3 WHAT YOU SHOULD CONSIDER BEFORE YOU GROW Harbinder Maan Associate Director, Trade Marketing and Stewardship, Almond Board of California AGENDA 1. Snacking fueling growth for almonds 2. Global markets, almond board of California consumer programs 3. Varieties, importance of flavor 4. Summary 1. SNACKING FUELING GROWTH FOR ALMONDS • What is driving growth, trends? • Where do our Almonds go? • Innovation in Almond products “SNACKIFICATION” OF SOCIETY – DRIVEN BY THE MILLENNIAL GENERATION • Referred to as the “snackification” of society, these consumers are shedding the traditional custom of eating three meals a day in place of eating smaller portions more frequently, or snacking. • Instead of cooking and having a traditional meal at home, time-pressed consumers are increasingly turning to snack foods with 29% of consumers reporting eating snacks 3 or more times a week. • Snack oriented categories continue to outperform the broader packaged food market by a wide margin. • As a results we are seeing significant growth of sales in biscuits, snack bars, savory snacks, confectionery, ice cream, bakery snacks (cakes and pastries) and yoghurt. All big categories for almonds Source: Euromonitor GLOBAL SNACKING TRENDS – INNOVA RESEARCH HEALTH AND WELLNESS KEY INHERENT ACROSS ALL • Clean label - Driven by the need to include fewer ingredients - Fewer preservatives - Free from [gluten and lactose] • Portable and on the go - Increased snacking occasions - Convenience • Plant based variety and lifestyle - Hero ingredients: natural source of fiber, protein (energy and satiety), minerals and or/vitamins - Better for the planet • Across categories - Almonds driving innovation usage and forms in the key categories that drive growth ALMONDS DOMINATE THE USE OF NUTS GLOBALLY • Introductions of the majority of nut types have increased from 2015-2016. - Almonds increased its lead vs #2 hazelnuts for total introductions 10,000 Nut Introductions by Type (2009-2016) Almond 5,000 Hazelnut Peanut 0 Cashew 2009 2010 2011 2012 2013 2014 2015 2016 Nut Introductions by Nut Type: Change from 2015-2016 Nut Type 2015 2016 Change (#) Change (%) Almond 9,005 9422 +417 +5% Hazelnut 6,356 6162 -194 -3% Peanut 5,316 5983 +667 +13% Cashew 3,003 3544 +541 +18% Walnut 1,515 1976 +461 +30% Pistachio 926 1072 +146 +16% Pecan 949 1024 +75 +8% Macadamia 519 532 +13 +3% *Mixed Nuts include non specified and mixed nuts. Mixed Nuts* 125 388 +263 +210% **Global Nut Introductions is lower than the sum of the nut types, since products Global Nut Introductions** 21,606 24,669 +3,063 +14.2% containing more than one type of nut are counted only once. CATEGORY PERFORMANCE US: PURE ALMOND VOLUME SHARE BY CATEGORY Category Share of Pure Almond Volume Nielsen • While the total snack nut category Data, 2016 still represents the largest pure RTE Cereal, 3.9% almond volume share at 56.9 (+0.2ppt) Ice Cream, 4.7% • Milk substitutes (15.7%, +1.5ppt) (+0.6ppt) gained ice cream, chocolate (9.8%, Nut & Seed Butters, 4.9% +0.4ppt), bars (6.6%, +0.4ppt), nut (+0.3ppt) & seed butters (4.9%, +0.3ppt), and (+0.4ppt) cereal (3.9%, +0.2ppt) saw more Bars, 6.6% modest gains. (+0.4ppt) Total Snack Nuts, 56.9% Chocolate, 9.8% (-3.5ppt vs. YAG) (+1.5ppt)Milk … CATEGORY PERFORMANCE GERMANY: PURE ALMOND VOLUME SHARE BY CATEGORY • Total snack nuts category Category Share of Pure Almond Volume – IRI Data, RTE Cereal, Milk 2016 represents the largest pure almond Cereal Bars - Pure & 2.2% Alternatives, volume share at 54.3%, followed 2.0% Mixed, 0.5% by chocolate confectionary (17.1%) Sweet Spreads, Cookies, 0.2% and total marzipan (15.6%). Biscuits, Sweet Pastries, 3.2% • After these top-3 categories, shares decrease notably, with RTE RTE Bakery bakery cakes ranking 4th (4.8% Cakes, 4.8% share) and cookies/ Total Marzipan, biscuits/sweet pastries in 5th (3.2% 15.6% Total Snack Nuts, 54.3% share). Chocolate Confectionary, 17.1% ALMOND FORMS AND ALMOND APPLICATIONS - INNOVA Form Stand-alone Other applications- product Snack categories Whole almonds Almond pieces Almond paste, butter Almond milk Almond flour EXAMPLES: ALMONDS ARE OFTEN SEEN IN PRODUCTS WITH ALLERGY FREE CLAIMS OR WITH ADDED VALUE • Mainly as a key ingredient for gluten-free and for lactose-free products. PRODUCT EXAMPLES: BAKERY Vaasan Bodytrim Sanford Galletas Greco Finland Australia Argentina Colombia Vaasan Kotiuunin Bodytrim Ultra Low Carb Okebon Molino Natural Galletitas Greco Kurabie Galletas Con Toscapulla: Frozen Buns Protein Indulgence Cookies Con Almendras Y Chia: Cookies Almendras: Mediterranean Topped With Almonds With Almonds And Chia Almond Cookies Georg Goess Colussi Delicato Bakverk Auchan United States Italy Sweden Spain Georg Goess Cinnamon Colussi Panforte Del Palio Delicato Pepparkaksrulle: Auchan Polvorones Sin Stars: Nut And Almond Con Frutta Candita E Marzipan Roll Azucares Anadidos: No Cookie Mandorle: Gingerbread With Added Sugar Polvoron Candied Fruits And Almonds PRODUCT EXAMPLES: CONFECTIONERY Ferrero Raffaello Laima Carrefour Lotte Coconut Specialty With Whole Almond Estonia Tunisia Japan Laima Exclusive Riga Black Balsam Sokolades Kofeksu Carrefour Selection Pepites De Izlase Ar Pildijumu: Selection Of Poire: Dark Chocolate With Lotte Chocolantan Chocolates With Filling Pear Pieces Chocolate And Orange Arcor Hershey Cenmaco Britvic Argentina Chile Spain Malaysia Dec 2016 Arcor Rocklets Almendras Hersheys Kisses Creamy Pablo Garrigos Iba Ez Turron A Tango Milk Choc With Fruit And Con Chocolate Con Leche Milk Chocolate With La Piedra: Almond And Nuts Confitado: Candy And Milk Almonds Cinnamon Soft Turron Chocolate Coated Almonds PRODUCT EXAMPLES: SNACKS Fangjiapuzi Putian Green Food Morefoood Mani Dongwoonongsan China Iran South Korea Xiangzhiwei Almonds Dida Cat Daily Nuts Mani Salted Almonds No Brand Mix Nuts Meme Quorum Linan Ajie Fry Food System Frugt Israel Germany China Finland Meme Date Snack With Bonvallis Kaixinyoushi Almond Earth Control Viikunaherkut: Peanuts Feigenfruchtschnitte Mit Kernels Fig Snack Mandeln: Compressed Fig Fruit with Almonds PRODUCT EXAMPLES: BARS Abbott General Mills Cloetta Probiotec United States United Kingdom Norway United Kingdom Zoneperfect Nutrition Bars Nature Valley Popcorn Bars Cloetta Muesli Bite Seeds: Celebrity Slim Program Fruit With Chocolate, Almond And With Salted Caramel, Muesli Bar With Milk And Nut Meal Replacement Raisin Almond And Pretzel Chocolate Bar Kind Bar Rise Bar General Mills Pure Organic United States United States United States United States Rise Chocolatey Almond Nature Valley Protein Chewy Pure Bar Dark Chocolate Protein Bar Bars With Peanut, Almond Berry Bars and Dark Chocolate Caramel Almond and Sea Salt PRODUCT EXAMPLES: CEREALS Colussi Everfrut Gittis Lotte Mart Italy Ecuador Slovenia South Korea Misura Multigrain Muesli Everfrut Musli Natural Mora Natur Aktiv Bio Porridge Lotte Mart Choice L Almond Croccante Con Mandorle E Y Chia: Natural Muesli With Med-Orescki Iz Granola Uveta: Multigrain Crunchy Blueberry And Chia Kontroliranega Ekoloskega Muesli With Almonds And Kmetijstva: Organically Raisins Produced Porridge With Nuts Lark Fine Foods Got Milk Snacks Jumbo Post Foods United States United States Netherlands Guatemala Lark Ellen Farm Sweet And Got Milk Crunchy Granola Jumbo Muesli Twister Post Honey Bunches of Oats Salty Trail Mix Cereal: Blueberry with Greek Amandel En Appel: Muesli Cereal With Crispy Almonds Yogurt With Almonds And Apple PRODUCT EXAMPLES: OTHER CATEGORIES Indolakto Stop And Shop Tj Alpha Isota Bio Indonesia United States China Indoeskrim Tasty Max Natures Promise Alpha Almond Juice Organic Rice and Almond Vanilla Choco Almond Ice Unsweetened Vanilla Drink Cream Bar Almond Milk Bertolini Alpro Foodmatch Rapunzel Naturkost Italy Spain United States Italy Casa Del Dolce Risotto Asturiana Alpro Almendras Divina Kalamata Fig Spread Dolce Al Finissimo Sabor Chocolate: Almond Rapunzel Crema di with Almonds Mandorlato E Cioccolato: Drink with Chocolate Flavor Mandorle Bianca: White Sweet Rice With The Finest Almond Cream Almonds And Chocolate UNITED KINGDOM: PRODUCT EXAMPLES Waitrose Marks And Spencer Lidl Tesco Waitrose 1 Spiced Plum And Marks And Spencer The Alesto Sports Mix Tesco Four Nut And Maple Almond Crumble Collection Filled Medjool Crisp Cereal Date Selection Asda Holland And Barrett Aldi Kellogg Asda Extra Special Macaron Holland And Barrett Good Specially Selected Intense Kelloggs Glorious Nut Muesli Selection Stuff Alluring Sweet And Wasabi Almonds Savory Almonds CHINA: PRODUCT EXAMPLES Hershey Lehefeng Fangjiapuzi Putian Green Buff Bake Food Hersheys Kisses Assorted Youme
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