Legacy Business Registry Staff Report Hearing Date: January 27, 2020 DIANDA’S ITALIAN AMERICAN PASTRY COMPANY Application No.: LBR-2019-20-021 Business Name: Dianda's Italian American Pastry Company Business Address: 2883 Mission Street District: District 9 Applicant: Floyd Goldberg, Co-owner Nomination Date: November 20, 2019 Nominated By: Supervisor Hillary Ronen Staff Contact: Richard Kurylo
[email protected] BUSINESS DESCRIPTION Dianda’s Italian American Pastry Company was established in 1962 when Elio and Enrica Dianda, husband and wife, bought the Italian American Pastry Company from Pierre De Micheli. Elio was originally from Lucca, Italy and he came to San Francisco with the hope of opening his own bakery. Elio initially worked at Stella Bakery in North Beach, then Columbus Pastry. The Diandas were prompted to find a bakery to buy so that Elio’s brother would have employment when he arrived in San Francisco. The Diandas moved the business to 2883 Mission Street in 1979 after constructing a new building so that the bakery could expand to meet the growing demand for its cookies, pastries and cakes. Elio worked diligently at the bakery for 17 years until his passing in 1979 at 66 years old. Elio's passing and the opening of Dianda's new production space prompted the transition of ownership between Mr. and Mrs. Dianda to their three sons, Pasquale, Armando and Floriano Dianda. The brothers ultimately decided to sell the bakery in 2003 to three loyal employees: Floyd Goldberg, Sergio Flores and Luis Pena. Pasquale Dianda continued to work at the bakery for another 10 years before retiring.