WeChat Social Ads Playbook September 2019
1 FOREWORD
FABERNOVEL is pleased to share this playbook reviewing various offerings of WeChat advertising and the possibilities for brands to reach and engage the tech savvy consumers.
Since the inception of WeChat, Tencent has been very cautious about introducing promotional messages on its platform. The Super APP is envisioned more as a productive toolkit for the users' daily life than a source of media revenue stream itself. On contrary to 1 ad for every 10 posts on Facebook, the Shenzhen tech giant makes sure its users exposed to maximum 2 ads per day.
That being said, WeChat advertising offerings have become so comprehensive and impactful to capture the attention of Chinese consumers from both home and abroad. To build successful WeChat strategies, it is now crucial for business to master these various ad formats, ad touch points, ad features, bidding tactics and audience targeting possibilities.
Let’s discover more with this playbook!
Patrice Nordey APAC CEO, FABERNOVEL
Photo credits: JamesPhoto Coleman by 珂 许 on(unsplash Unsplash)
2 1. Introduction To WeChat
Summary 2. WeChat Advertising 1O1
3. Case Studies
4. About FABERNOVEL
3 1 Introduction To WeChat
4 TENCENT MASSIVE ECOSYSTEM
Tencent Video QQ messenger (425 million MAU) (823 million MAU)
Weishi WeChat Short video app (1.1 billion MAU)
VIDEO SOCIAL Qzone MEDIA (568 million MAU) Sogou Search engine SEARCH Meituan-Dianping Local review and group purchase ONLINE Tenpay PAYMENT 58.Com Lifestyle information and services WeChat Pay O2O Tencent Map E-COMMERCE Map and app
JD.com DiDi China’s 2nd largest B2C platform Taxi & ride-hailing app
Leju Elong Second-hand housing trading Travel and ticketing service
Source: Tencent, Co-creating a smarter era of luxury, 2019 Other fields include gaming, portal site, entertainment, etc. 5
WECHAT INTRODUCTION
Messaging & Moments WeChat Payment 38B 460M 38% 800M Messages Moments Of mobile payment Users binding bank sent daily shared daily market share account with WeChat Launched in 2011
1.1 Billion Official Accounts Mini Program MAU in 2018 China’s largest social 3.5M 80M 2.3 Million 200M media platform Active Public account Mini Programs since Daily public accounts followers the launch in 2017 active users
Source: Tencent, Co-creating a smarter era of luxury, 2019 6
WECHAT INTRODUCTION
1 INTRODUCTION • WeChat is a multi-purpose messaging, social media and payment app with over 1 billion monthly active users. It was developed by China’s social media giant Tencent in 2011.
Launched in 2011 2 KEY NUMBERS AND FACTS 1.1 Billion • 38.2 billion messages and 460 million WeChat moments are sent daily average in 2018 on the platform. MAU in 2018 • As of July 2018, WeChat drove $47.7 billion traditional consumption, covering travel, food, shopping, tourism, etc. China’s largest social media platform • By 2018, WeChat Payment occupied 38% of mobile payment market share with 600 million users. Most users use WeChat Payment in restaurant, convenience store, food delivery, ticket purchasing and online platform services. • On Jan 2017, WeChat launched a new initiative called WeChat Mini Program, which is “sub-applications” within the WeChat ecosystem. They are the embedded apps within WeChat that requires no download that provide customers with an “use and leave” option. The number of Mini Program reached 2.3 million with 200 million active users since the launch in 2017.
3 WHY WECHAT • WeChat is the core platform for Gen-Z to connect and maintain relationship with friends, family and school. • Gen-Z are using more services (ride hailing, food delivery, shopping, etc.) on WeChat, especially after the launch of WeChat Mini Program.
Source: Tencent, Co-creating a smarter era of luxury, 2019 7
WECHAT NATIVE ADVERTISING
Ads received Ads within Wechat Ads within Mini In-Article Ads Ads in Moments feed in-game ads WeChat groups payment receipts Programs
8 2 WeChat Advertising 1O1
9 A WeChat Ads Overview
B Moments Ads
C Official Account Ads
D Mini Program Ads
E Brand Zone Ads
F How To Run WeChat Ads
10 WECHAT ADS OVERVIEW 1 WECHAT MOMENTS ADS Ad placement User’s moments feed HOW IT WORKS 3 formats available
1. Image/Video + Text + Link
▪ 3 types of display offerings: 2. Card image/video + Text
3. Special Format 1. Moments Ads: Native Ads displayed at users’ Moments feed in a form similar 2 WECHAT OFFICIAL ACCOUNT ADS to a friend’s original content. Ad placement In-article or page bottom 2. Official Account Ads: 3 formats available Displayed when users browse 1. Bottom Ads content on public accounts 2. In-Article Ads (Vogue, Elle, etc.) 3. Mutual Selection Ads
2. Mini Program Ads: Displayed when users browse mini program or mini game. 3 WECHAT MINI PROGRAM ADS Ad placement
In Mini Program/ in Mini Game 3 formats available 1. Bottom Banner Ads 2. Incentive Ads (Mini Game Video) 3. Pop-up Ads 11
DEFINITIONS 1 MOMENTS ADS KEY KPIS Impression Impression : number of times an ad Engagement been shown Follow Reach : number of viewers CPE Like : thumb up CPF Comment : leave message
Share : forward to friend Click : press the photo/link/copy, ect. 2 OFFICIAL ACCOUNT ADS KEY KPIS Engagement : number of actions been Impression done by viewers (Like + Comment + Engagement Share + Click) Follow Canvas Engagement : Engagement of CPE the landing page(number of times the CPF For ongoing ad to video play +button click) CTR Follow : number of new followers optimize the visual FTR & criteria Cost : money spending
CPM : cost÷impression×1000 WECHAT MINI PROGRAM ADS KEY CPE : cost ÷ engagement 3 KPIS CPF : cost ÷ follower Impression CPC : cost ÷ click Engagement CPA : cost ÷ action Follow
CPE CTR : click ÷ impression×100%
WeChat Ads Overview CPF FTR : follower ÷ click×100%
12 A WeChat Ads Overview
B Moments Ads
C Official Account Ads
D Mini Program Ads
E Brand Zone Ads
F How To Run WeChat Ads
13 MOMENTS ADS
1 Post Format 2 Card Format 3 Special Format (1M+ RMB investment) Maximizing the friendliness Creating an attention- of the ad to encourage catching “branding zone” in WeChat offer special formats engagement moments feed and features such as A/B option, full frame, etc.
14 1 POST FORMATS - FEATURES
Asset type: Asset type: Multi- Asset type: Special interaction: 1 single picture picture 3/6/9 Video Ad @Friend Moments Post Ad
Moments Ads CTA: Mini Program CTA: Coupon CTA: Link to store CTA: Follow Official (LBS) Account
15 2 CARD FORMATS - FEATURES
Asset type: Asset type: CTA: Mini CTA: Link to store Card Ad Video card Program (LBS) format Moments Post Ad
Moments Ads CTA: Coupon CTA: Follow CTA: Event CTA: Link to Article Official Account registration
16 3 SPECIAL FORMATS -FEATURES > 1 Million RMB > 2 Million RMB > 5 Million RMB investment investment investment
Customized outbound Key words Interactive video Panorama visual link (outside of Wechat) (ie: draw the stitch at the end of interaction
the video to unlock the ad ) Moments Ads
A/B card Full size video Celebrity endorsement (icon of the celebrity) 17 LANDING PAGES FOR MOMENTS AD
Event details page Registration Page Article Page Official Account LBS Store Page To know more about for lead generation From Official Account Home & Follow To Direct Online Traffic Mini Program Developed by brands the event WeChat templated page Page Not available for Bottom
Moments Ads Ads
Other landing pages: Coupon, app store, external web page, etc. 18 LANDING PAGES REQUIREMENTS
Ads objectives Required elements Display options
• WeChat Page Canvas Store promotion • Store address • WeChat Simplified canvas • Map • Full frame • Mini Program
• Canvas Product promotion • Products presentation • External web link • Mini Program
• Canvas • Linkage to Mini Program / • WeChat Simplified canvas Brand promotion WeChat Article / Website / • Full frame Coupon / Event booking • Mini Program
• WeChat Canvas Official Account • Official Account button / QR • Full frame promotion code • Official Account
• WeChat Canvas Sales leads • WeChat Simplified canvas • Information collect form collection • Full frame • Mini Program Moments Ads • WeChat Canvas Coupon distribution • Presence of coupons • Full frame • Mini Program 19 A WeChat Ads Overview
B Moments Ads
C Official Account Ads
D Mini Program Ads
E Brand Zone Ads
F How To Run WeChat Ads
20 OFFICIAL ACCOUNT ADS - 3 FORMAT TYPES
Bottom Ad In-Article Ad Mutual Selection Ad (Image/Video) (Image/Video) (Image) Maximizing the friendliness of the Displayed in the middle of an article Displayed in the bottom of an ad to encourage engagement page article page 21 BOTTOM AD - SUB-FORMATS
Banner Ad Larger Banner Ad Card Ad with picture Card Ad with video (clickable picture) (clickable picture) (OA logo + OA name + link) (OA logo + OA name + link)
Official Account Ads
Coupon Ad Mobile App Ad Official Account Ads Follow Official Account Follow Official Account (OA logo + OA name + (OA logo + OA name + link) link) wider display format 22 IN-ARTICLE AD
CLICK
Official Account Landing Page Home Page Provided by WeChat Official Account Ads
Card Format Pre-Video Format (Image) (5/6/15s Video) 23 MUTUAL SELECTION AD
How it works: On the user end, Mutual Selection Ads looks just like all other forms of Official Account Ads.
However, advertisers must apply for the ad spot to their chosen provider/official account holder, usually an influential Ad Spot Provider KOL. Then the provider can either confirm or reject the application.
Advertiser Provider Provider Campaign CHOOSE Ad Advertising strategy execution CONFIRM execution planning planning
Selection Phase Execution Phase Advertiser The advantage of this advertising model is signified by the precise reach-out to the brand’s designated target audience.
The most popular practice of mutual selection ads takes place during major campaign where KOL collaboration and mutual Official Account Ads selection advertising are bundled together
24 LANDING PAGES FOR ACCOUNT ADS
Event details page Registration Page Article Page Official Account Coupon Mini Program To know more about For generating Leads From Official Account Home & Follow To encourage Developed by brands the event Page purchases Official Account Ads
Other Destinations: LBS store, App store, external web page etc. 25 LANDING PAGE REQUIREMENTS
In- Required Botto Mutual Ads objectives Display options article elements m ad selection ad
Product • Canvas • Products presentation promotion • External web link • Mini Program
Application • Application download • Android / App store promotion button
Brand • Linkage to Mini • Canvas promotion Program / H5 / WeChat • External web link Article / Website • Mini Program
Official Account • Official Account button / • Official Account promotion QR code
• Canvas Sales leads • Information collect form • External web link collection • Mini Program Official Account Ads Coupon • Presence of coupons distribution • Coupon page
26 A WeChat Ads Overview
B Moments Ads
C Official Account Ads
D Mini Program Ads
E Brand Zone Ads
F How To Run WeChat Ads
27 MINI PROGRAM ADS
Mini Program banner Incentive Ad Pop-up Ad (Image) (Video) (Image) Very eye-catching when users Users can choose to watch Users can choose to watch browse the list of Mini Programs the ad in exchange of game the ad in exchange of game bonus bonus 28
LANDING PAGES FOR MINI PROGRAMS ADS
Event details page Registration Page App download Official Account Game page Mini Program To know more about For generating Leads App store / Android Home & Follow To encourage play Developed by brands the event Page games Official Account Ads
29 LANDING PAGE REQUIREMENTS
Required Incentiv Ads objectives Display options Banner Pop-up elements e ad
Product • Canvas promotion • Products presentation • External web link • Mini Program
Application • Application download • Android / App store promotion button
Brand • Linkage to Mini • Canvas Program / H5 / WeChat promotion • External web link Article / Website • Mini Program
Official Account • Official Account button / • Official Account promotion QR code
• Canvas Sales leads • Information collect form • External web link collection • Mini Program
Official Account Ads Game • Button linking to game promotion • Game Mini Program
30 A WeChat Ads Overview
B Moments Ads
C Official Account Ads
D Mini Program Ads
E Brand Zone Ads
F How To Run WeChat Ads
31 BRAND ZONE ADS
WeChat offer some extra services for their One Million Club members: Exclusive branded search function – Branding oriented
Official Nike section where are displayed: Branding oriented brand story / brand activities / contact / store locations / customer service / official account / Mini Program
Nike Official Account The Official brand section is an important channel where users can obtain brand information and services displayed one after one: Nike Mini Program - Mini Programs - Official accounts - Services or products both supported by Mini Programs Friend’s post mentioning Nike Brand Zone Ads
32 BRAND ZONE ADS
WeChat offer some extra services for their One Million Club members: Exclusive branded search function – Products oriented
Official Lancôme section where are displayed: brand story / brand activities / contact / store locations / customer service / official account / Mini Program
Lancôme Official
Account
Lancôme Mini Program
Article mentioning Lancôme Lancôme WeChat online e-commerce Brand Zone Ads Lancôme encyclopedia
33 A WeChat Ads Overview
B Moments Ads
C Official Account Ads
D Mini Program Ads
E Brand Zone Ads
F How To Run WeChat Ads
34 A SIMPLE 8-STEP PROCESS
Top-up & Ad Select Pass the Define ad Choose ad schedule Upload ad Monitoring target Tencent ad Ad launch objective format the ad assets & A/B audiences verification position Testing
Strategy & ad assets set up WeChat backend execution Ad preview Ad optimization
35 DEFINE YOUR ADVERTISING OBJECTIVES
Brand event Official account Collecting sales Store promotion promotion promotion leads
Promoting WeChat The objective is to The objective is to bring Some ads have objective Official Account in order increase brand offline traffic and sales. to collect sales leads and to attract subscribers. awareness and bring find potential customers. participation.
Coupon Products Application Games promotion distribution promotion promotion
Distributing coupons via Promote online products Some ads drive users to Attract more users to play ads can incite users to to bring more customers App or Android store to games. purchase online or and orders. download the offline. application. How To Run WeChat Ads
36 CHOOSE YOUR AD FORMAT & PRICING MODEL 2 OFFICIAL ACCOUNT ADS MOMENTS ADS 1 Pricing model : CPM & CPC (oCPA*) Pricing model : CPM Scheduled (CPM) Scheduled 1. Ad spots scheduled 1-28 days in 1. Ad spots scheduled 1-28 days in advance with placement priority advance with placement priority guaranteed 2. CPM varies among the 3 tiers of cities guaranteed 1 2. CPM varies among the 3 tiers of cities (core/key/other) (core/key/other) Minimum Investment 3. Minimum investment: 1,000 RMB per 3. Minimum investment: 50,000 RMB 50,000 RMB wave per wave Real-time bidding (CPC / oCPA*) Real-time Bidding 1. Exposure window selected in advance 1. Exposure window selected in advance while placement would not be while placement would not be guaranteed. guaranteed. 2. Impressions are distributed according 2. Impressions are distributed according to bidding price and ad quality. to bidding price and ad quality. 2 3 MINI PROGRAM ADS 3. Minimum investment: 1,000 RMB per 3 day Minimum Investment Pricing model : CPC 1,000 RMB Real-time bidding 1. Exposure window selected in advance while placement would not be
How To Run WeChat Ads *oCPA (Optimized CPA): According to the actual guaranteed. promotion demand, the advertisement system will take the intelligent optimization to place, accurate reaches to 2. Impressions are distributed according high conversion rate users. to bidding price and ad quality.
37 WECHAT ADVERTISING RATE CARD
MOMENTS ADS PRICING Scheduled CITY IMAGE AD VIDEO AD Real-time bidding CORE (SH & BJ) 150 RMB / CPM 180 RMB / CPM available starting from 100 RMB per thousand
KEY (1st & 2nd TIER) 100 RMB / CPM 120 RMB / CPM impression with minimum investment of 1,000 RMB per DAY OTHER (3rd TIER) 50 RMB / CPM 60 RMB / CPM
OFFICIAL ACCOUNT PRICING Scheduled CITY IMAGE AD VIDEO AD Real-time bidding CORE (SH & BJ) 35 RMB / CPM 40 RMB / CPM available starting from 0.5 RMB per click with minimum investment of 50 RMB per DAY KEY (1st & 2nd TIER) 30 RMB / CPM 35 RMB / CPM
OTHER (3rd TIER) 25 RMB / CPM 30 RMB / CPM
MINI PROGRAM PRICING Real-time bidding
How To Run WeChat Ads Available starting from 0.5 RMB per click with minimum investment of 50 RMB per DAY
38 SELECT YOUR TARGET AUDIENCES
Depending on the ad’s objective, advertisers may change some parameters in order to target the right people
Interest Behavior Geographic Users‘ long-term interests Users‘ specific behavior Outbound China will be targeted by Age & Gender (what I like) (what I have done) country
News / Fashion / Education / (inner China Mainland) : Services / Finance / Business
News / LOHAS / Automobile / services / Automobile / Core cities: Age: Entertainment / Travel / Entertainment / Beijing / Shanghai from 14 to 60 years old Games / Food & Beverage / Parenthood / Travel / Real Key cities: Gender: Health / Sports / Cosmetics / Estates / Gaming / Food & Guangzhou / Chongqing / Male / Female Home / Tech Beverage / Health / Sports & Nanjing etc Fitness / Beauty / Home / Other cities Digital product
Phone operating Education Mobile phone brand & Marriage status system & Internet background price provider
Primary school Junior high school By brand: Operating system: Single High school Apple / Samsung / Huawei / Android / iOS Newly-married How To Run WeChat Ads College Xiaomi / Vivo / etc. Internet provider: Married Bachelor Price range: China Mobile / China Parenting Master ￥1500 to￥4500+ Unicom / China Telecom PhD 39 ANALYZE THE PERFORMANCE OF YOUR AD
Impression data Click data & Ad visual Interaction data Total impressions, Non charge Ad visual click rate, Landing page Like rate, Comment rate and No impressions help assessing the click rate help assessing the interest percentage help range of audience the ad reached quality of the ad assessing the interaction between users and the brand
Share data Follow data Other customized data Share to friends and Moments Icon & Name click rate, Follow rate Sales leads, Purchases and other help assessing users’ acceptance help assessing brand influence data towards the ad and initiative to spread it How To Run WeChat Ads
40 RESTRICTIONS ON WECHAT ADS
1 Chinese advertising law & Tencent 2 Campaign advertising launch rules stipulation 6. The commodities or services of other producers or operators shall not be belittled. 1. WeChat advertising limits the types of campaigns: Promotional activities with strong inducement and 1. Absolute terms such as "national level", "highest level" high risk. Activities that do not involve the purchase and "best" shall not be used. 7. The words "well-known trademark" shall not of physical goods. The selection of spokespersons, appear in advertisements (article 15 of the models and actors, etc. trademark law of the People's Republic of 2. No false or misleading advertisements may be placed. China). 2. WeChat advertising prohibited types of activities: 3. The data, statistics, survey results, abstracts and including but not limited to crowdfunding, 1 RMB
quotations used in advertisements shall be true and 8. "National products exempted from shopping, etc. accurate, and the source shall be indicated. inspection" and other contents related to quality exemption shall not appear. 3. WeChat advertising promotion campaign content basic requirements: advertising content description
4. False patented products or patented methods shall not needs to be clear, detailed rules of the campaign. be involved in advertisements. 9. Unauthorized third party images or logos shall not be used. 4. Lucky draw campaign, prize price must be less than 5. Do not use advertising ideas that are easily 5000 RMB. misunderstood and intentionally deceive or mislead 10. The image and security of the state, the nation 5. Gift activities state clearly the variety, specification, consumers. and society shall not be harmed. quantity, time limit and manner of the goods or services provided as gifts. 11. It must not go against the requirements of
building social and spiritual civilization and 6. Coupon activities,do not use activities to induce must not go against the good customs of sharing, attract attention to quickly get fans or seek society. improper interests.
12. Shall not violate the advertising endorsement 7. No format clause like "XXX has the right to interpret this activity" shall appear in the content of rules. the activity. The call answer button More than 9 visuals misleads the user to click placement is not available Advertising consistency requirements
How To Run WeChat Ads The products and brands promoted in the advertisement “Click to buy” button is shall be consistent with the account opening and not supported authentication subject and account content, and shall not Can not use specific groups be placed on behalf of others of people as activity conditions 41
RESTRICTIONS ON WECHAT ADS
Clothing & Accessories Automobile Life services Food & Beverage Beauty & Skin care Electronics Media publishing
No restriction but brands with No restriction No restriction Some ads placements are Some ads placements are No restriction No restriction a certain reputation / currently not allowed for Alcohol not allowed sold are allowed to advertise E-commerce is not allowed except JD etc. Hygiene permit is required
Agriculture Engineering Game Software Media Online audiovisual News
Some ads placements are not Some ads placements are No restriction No restriction Some ads placements are Some ads placements are No restriction allowed not allowed not allowed not allowed
Institutions Daily products IT communication Home furniture Safety & Security Environment Transportation
No restriction but approval is No restriction No restriction No restriction Some ads placements are No restriction Some ads placements are required from Chinese not allowed not allowed government to make Official Account
Real Estate Legal services Retail products Restaurant Parenting Business services Jewelry & Watch
No restriction but investment Some ads placements are No restriction No restriction Some ads placements are Some ads placements are No restriction immigration is not allowed to not allowed not allowed not allowed advertise
Outdoor sports Travel Finance Education Photography Relationship E-commerce
No restriction Hotels with casinos are Some ads placements are No restriction but approval No restriction No restriction No restriction How To Run WeChat Ads not allowed to place ads not allowed from Ministry of Education is required to make Official Account
42 3 Case Studies
43 Brand event promotion LA MER
Canvas consists of full screen video experience with creative animation.
La Mer Canvas ad promoting International Ocean Day and encouraging users to take environment-friendly actions
Product presentation & International Ocean Day Moments Ads Canvas Landing Page Customized ocean poster promotion 44 Brand event promotion JOHNNIE WALKER
Canvas consists of full screen visual experience with creative animation.
Johnnie Walker brand event promoting customizable bottles
Button redirecting to JD Moments Ads online store Customized bottle choices 45 Brand event promotion CHANEL
H5 is the mobile version of websites opened in mobile browsers.
Chanel H5 ad promoting its exhibition in Shanghai & possibility to register online to book the visit
Moments Ads H5 Landing Page Booking information Date selection Booking confirmation
46 Brand event promotion VAN CLEEF & ARPELS
Mini Program is the lighter version of an application integrated into WeChat system.
Van Cleef & Arpels event booking via its Mini Program
Directing to Mini Moments Ads display Bottom Ads display Full screen Event Booking Program 47 Official account promotion REMY COINTREAU
Canvas consists of full screen visual experience with creative animation.
Rémy Cointreau ad redirecting to creative Canvas to promote its products and Official Account
Video & Cocktail Follow the Official Moments Ads Canvas Landing Page Official Account page formula Account 48 Official account promotion ROGER DUBUIS
Follow button can be displayed in the bottom ad redirecting to Official account page.
Roger Dubuis bottom ad redirecting to Official Account follow button
Bottom Ads Official account page 49 Official account promotion MONCLER
Follow button can be displayed in WeChat Moments directing to Official account page.
Moncler Moments ad redirecting to Official Account follow button
Official account follow Moments Ads Canvas landing page button 50 Store promotion SK-II
LBS (Location based services) is targeting users in a specific area or city to drive online traffic to offline store. SK-II Hong Kong Canvas ad celebrating annual anniversary & promoting exclusive products targeting Chinese tourists in Hong Kong.
Exclusive products only Moments Ads Canvas Landing Page Sogo mall address available in specific HK stores addresses stores in HK 51 Store promotion ROGER DUBUIS
Store location can be directly integrated in the Moments ads.
Roger Dubuis Moments ad redirecting to H5 & Store location
2 1
1 2
Outbound link & QR code Moments ad format with XiAn store location store location directing to the Official Account 52 Store promotion CHANEL
Store location button is in the end of the Canvas.
Chanel Canvas ad for new products release with store location inciting target audience to visit offline store
New products Moments ad format Nearest store button Map store location presentation 53 Collecting sales leads BUICK
Collecting sales leads can help brands targeting quickly potential customers.
Buick Canvas ad promoting its cars and test drive booking
Canvas Landing Product Online purchase Test drive booking Moments Ad Page presentation button & information fill 54 Collecting sales leads HELENA RUBINSTEIN
Sales leads collecting can take form of a brand event such as lottery.
Helena Rubinstein is promoting its products through a lottery draw H5 ad.
Registration page for Registration Moments ad H5 landing page lottery draw confirmation 55 Coupon distribution KING POWER
A Moments Ad can be directly linked to coupons.
King Power Duty Free ad encouraging online and offline purchase by distributing coupons
Moments ad Coupon ad landing page Coupon details
56 Products promotion BVLGARI
A Moments Ad can be directly linked to a Mini Program Online store.
Bvlgari promoting its Mini Program online store
Mini Program landing Moments ad page 57 4 About FABERNOVEL We are continually testing and implementing our ideas. We’re here to help you craft your future. We’re not only thinking differently, we’re doing differently.
Making
FABER NOVEL
New
Since 2003, we’ve been pioneering new use cases and experiences, designing futures for both industry majors and startups, and creating code that works. We are a team of digital talents, at the innovation forefront.
59
WHERE INNOVATION HAPPENS
SAN FRANCISCO --- PARIS --- LISBON --- SHANGHAI --- SINGAPORE --- 60 REFERENCES IN CHINA
RETAIL
LUXURY FASHION
DESIGNER BRANDS
LIFESTYLE FASHION
WATCH & JEWELRY
TRAVEL & HOSPITALITY
FOOD & BEVERAGE
BEAUTY & FRAGRANCES
FINANCIAL SERVICES
61 OVERVIEW OF OUR SERVICE RANGE
STRATEGY CREATIVE TECHNOLOGY
China Innovation strategy 360° Social Media Services WeChat Mini Programs • E-commerce • Watch Reports • Strategy & Planning • CRM & Loyalty • Trends Books • Platforms Management • Benchmarks • Community Management • Startup scouting • KOL cooperation H5/MP for campaigns • Campaigns Creative Vision & Up-Skilling Studio & Content • Campaign Operations • Editorial Content Development • Learning Expedition Production • Visual Content Development • Digital Academy • Campaigns Creative • Campaign Operations • Editorial Content Development UI/UX • Visual Content Development • Research
• Design
Media & Analytics
• Paid Media Display • Social Advertising • Data Tracking & Monitoring
62 CONTACT US
Patrice Nordey APAC CEO Thank you [email protected]
63