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Vermont Wood - Seo & Digital Marketing Report

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Vermont Wood - Seo & Digital Marketing Report REPORT FOR MAR 1, 2021 - MAR 31, 2021 VERMONT WOOD - SEO & DIGITAL MARKETING REPORT Search Engine Visibility & Competitors NUMBER OF ORGANIC KEYWORDS IN TOP 10 BY DOMAIN verm on twood.com verm on tfu rn itu rem akers.com m adein verm on tm arketplace.c… verm on twoodworkin gsch ool.… 1/2 20 15 10 5 0 Apr May Ju n Ju l Au g Sep Oct Nov Dec Jan Feb Mar ORGANIC SEARCH ENGINE VISIBILITY ORGANIC VISIBILITY INCL. COMPETITORS 10 .0 0 Domain Organic visibilit y Pre vio us p e verm ontwood.com 7 .28 +0.7 6 7.50 m adeinverm ontm arketplace.com 6.88 +3.34 verm ontfurniturem akers.com 2.7 9 +5.87 5.0 0 verm ontwoodworkingschool.com 1.56 = vtfpa.org 0.14 - 10.7 8 verm ontwoodlands.org 2.50 0.05 +144.7 2 0 .0 0 Apr May Ju n Ju l Au g Sep Oct Nov Dec Jan Feb Mar Google Keyword Ranking Distribution # OF KEYWORDS TRACKED # OF KEYWORDS IN TOP 3 # OF KEYWORDS IN TOP 10 # OF KEYWORDS IN TOP 20 0 8 10 Previou s period Previou s year Previou s period Previou s year Previou s period Previou s year 29 - 100% - 100% - 11% 14% 0% 0% 1 of 8 Google Keyword Rankings ORGANIC POSITION NOTES Ke yword Organic posit ion Posit ion change verm ont wooden toys 4 = T he "Or ganic Posit ion" means t he it em r anking on t he Google verm ont wooden artisans 4 = sear ch r esult page. T her e ar e woodworkers verm ont 4 = appr oximat ley 10 it ems per page verm ont wooden gifts 4 2 of r esult s. verm ont tim ber products 5 = Example: An organic position of 3 verm ont wood products 5 = m eans that keyword is ranking on verm ont lum ber 5 = PAGE 1 and ITEM num ber 3 on verm ont handm ade furniture 9 2 PAGE 1. verm ont custom cabinetry 12 2 verm ont m ade furniture 12 2 handcrafted verm ont products 27 3 verm ont building supplies 49 14 verm ont butcher blocks 66 34 m ade in verm ont 68 1 verm ont m ade products 7 1 5 butcher blocks 100+ N/A custom cabinetry 100+ N/A handcrafted products 100+ N/A verm ont wooden countertops 100+ N/A wood products 100+ N/A wooden countertops 100+ N/A wooden toys 100+ N/A Google Ads (DEMO DATA: Will Be Replaced With Your Google Ads) CONVERSIONS BY CAMPAIGN Campaign Conve rsions Cost / Conve rsions Cost Search - Brand 3.00 +3.00 $31.7 3 +$31.7 3 $95.18 +$19.18 Search 3.00 +2.00 $139.84 - $143.21 $419.51 +$136.46 Display - Retarget 1.00 = $303.45 - $0.62 $303.45 - $0.62 Display - Placem ents 1.00 - 2.00 $151.31 +$101.09 $151.31 +$0.65 Search/Rem arketing - Brand 0.00 = N/A N/A $0.00 = Search - Com petitors 0.00 = N/A N/A $7 4.69 +$21.50 YouTube - Bum per 0.00 = N/A N/A $16.42 - $5.7 9 2 of 8 IMPRESSIONS CLICKS CONVERSIONS CONVERSION RATE 38,883 418 8.00 1.91% Previou s period Previou s year Previou s period Previou s year Previou s period Previou s year Previou s period Previou s year - 9% - 88% - 5% - 65% 60% 7 00% 68% 2,288% SEARCH IMPRESSION SHARE SEARCH LOST IS (BUDGET) AVERAGE CPC COST 55.91% 1.24% $2.54 $1,060.55 Previou s period Previou s year Previou s period Previou s year Previou s period Previou s year Previou s period Previou s year - 7 % 22% - 69% - 96% 25% 220% 19% 13% TOP KEYWORDS WITH QUALITY SCORE Ke yword Clicks Impre ssions Click-T hrough Rat e (CT R) Qualit y Score [eternity web] 14 +2 42 - 2 33.33% +6.06% 10 = [digital m arketing] 8 +3 92 - 17 8.7 0% +4.11% 7 = [eternity] 5 +1 35 - 13 14.29% +5.95% 7 - 1 [eternity m arketing] 5 +4 22 +8 22.7 3% +15.58% 10 = [website design com panies near m e] 5 +3 40 - 5 12.50% +8.06% 5 = [website designer near m e] 4 = 27 - 10 14.81% +4.00% 6 = +web +design +vt 4 - 4 96 - 89 4.17 % - 0.16% 7 = [web designer] 3 = 54 +30 5.56% - 6.94% 7 = " four nine design" 3 = 28 - 3 10.7 1% +1.04% 1 = +eternity +web 3 - 3 32 +12 9.38% - 20.63% 10 = 3 of 8 Google Ads Display (DEMO DATA: Will Be Replaced With Your Google Ads) CONVERSIONS BY CAMPAIGN Display Ad wit h image Conve rsions Cost / Conve rsions Cost Impre ssions Clicks Ad nam e: HTML5 - Build Relationship 001- 1.00 +1.00 $15.31 +$15.31 $15.31 +$15.31 882 +87 8 8 +8 300x250px.zip; 300 x 250; We' ve Got You Covered | Websites & Relationships | Get 1.00 +1.00 $229.60 +$229.60 $229.60 - $11.7 1 16,192 - 3,7 61 134 - 23 Better Results O nline 0.00 = N/A N/A $0.91 +$0.91 167 +100 1 +1 Ad nam e: HTML5 - Build Relationship 001- 0.00 = N/A N/A $0.88 +$0.88 301 +241 1 +1 300x250px.zip; 300 x 250; Ad nam e: IMAGE - 0.00 = N/A N/A $0.00 = 124 +37 0 = Build R l ti h Ad nam e: IMAGE - Build Relationship 0.00 = N/A N/A $0.00 = 327 +30 0 = 001-160x600px.jpg; 160 x 600 Google Analytics TOTAL SESSIONS UNIQUE USERS NEW USERS RETURNING USERS 1,489 1,328 1,294 195 Previou s period Previou s year Previou s period Previou s year Previou s period Previou s year Previou s period Previou s year - 55% 127 % - 40% 139% - 41% 139% - 83% 7 3% AVERAGE SESSION DURATION PAGES PER SESSION AVG. PAGE LOAD TIME (IN SECO… BOUNCE RATE 00:01:22 3.6 4.82 1.95% Previou s period Previou s year Previou s period Previou s year Previou s period Previou s year Previou s period Previou s year 95% - 57 % 7 3% 32% - 36% - 22% - 97 % - 97 % 4 of 8 CONVERSIONS CONVERSION RATE CONTACT FORMS COMPLETIONS CONTACT FORMS There is no data for this period 0 0.00% 0 Previou s period Previou s year Previou s period Previou s year Previou s period Previou s year 0% 0% 0% 0% 0% 0% CONVERTING GOALS FROM ORGANIC, DIRECT, SOCIAL & PAID/CPC CONVERTING GOALS FROM PAID There is no data for this period There is no data for this period TOP EVENT CATEGORIES CONVERTING GOALS BY MEDIUM PHONE CALLS (CALLRAIL) Eve nt Cat e gory Tot al Eve nt s There is no data for this period There is no data for this period View Website 500 View Profile 96 Em ail Click 5 Facebook Click - VWWC 5 Phone Click 5 Phone Click - VWWC 5 Newsletter Signup 4 Instagram Click - VWWC 3 SOURCE / MEDIUM BY SESSIONS Source / Me dium Se ssions google / organic 7 56 verm ontwood.com / referral 367 (direct) / (none) 208 baidu.com / referral 37 yahoo / organic 25 duckduckgo / organic 22 bing / organic 19 verm ontvacation.com / referral 13 verm ontwoodworkingschool.com / referral 8 us4.adm in.m ailchim p.com / referral 7 sogou / organic 4 Eternity / website 3 accd.verm ont.gov / referral 2 bestofverm ont.cabotcheese.coop / referral 2 vtfpa.org / referral 2 w.verm ontwood.com / referral 2 coccoc.com / referral 1 5 of 8 TOP PAGES Page Pat h Page vie ws / 1,57 1 /find-verm ont-wood-products 490 /furniture-residential 368 /woodware-and-gifts 17 6 /the-tree-house-hardwoods-and-m illshop 130 /buildings-and-cabins 116 /sm ead-woodcraft 112 /m illwork-windows-and-doors 108 /toys-and-gam es 104 /lum ber 102 /woodshop-equipm ent 102 /cabinetry-and-built-ins 86 /who-we-are 86 TOP SEARCH ENGINES /appalachian-engineered-flooring 7 6 /verm ont-woods-studios 7 6 Source Se ssions /board-of-our-team 68 Pre vio us p e rio d /events/ 66 google 91.4% - 5.9% yahoo 3.0% +2.3% duckduckgo 2.7 % +1.7 % bing 2.3% +1.3% TOP REFERRERS sogou 0.5% +0.4% ecosia.org 0.1% +0.1% Source Se ssions verm ontwood.com 367 91.4% baidu.com 37 verm ontvacation.com 13 verm ontwoodworkingschool.com 8 us4.adm in.m ailchim p.com 7 accd.verm ont.gov 2 TOP BROWSERS TOP OPERATING SYSTEMS bestofverm ont.cabotcheese.coop 2 Browse r Se ssions Ope rat ing Syst e m Se ssions vtfpa.org 2 w.verm ontwood.com 2 Chrom e 840 Windows 554 coccoc.com 1 Safari 388 Android 338 Firefox 64 iO S 27 0 Edge 60 Macintosh 265 UC Browser 37 Chrom e O S 29 TOP REGIONS TOP CITIES Sam sung Internet 33 Linux 27 Internet Explorer (not set) Re gion Se ssions Cit y Se ssions 16 5 Android Browser 9 O penBSD 1 Verm ont 331 (not set) 131 O pera 9 New York 132 New York 56 Android Webview 7 Massachusetts 99 Burlington 49 (not set) 68 Stowe 29 California 61 Shanghai 23 Connecticut 59 Colchester 21 New Ham pshire 39 Boston 19 New Jersey 29 Los Angeles 14 Shanghai 23 Zhongshan 14 Illinois 21 Cossayuna 13 Google Search Console AVERAGE POSITION (SITE) AVERAGE CTR (PAGES) 27.8 1.22% Previou s period Previou s year Previou s period Previou s year 7 % - 9% - 15% 26% 6 of 8 TOP CLICKS (PAGES) Page s Clicks / 107 /furniture-residential 61 /the-tree-house-hardwoods-and-m illshop 46 /find-verm ont-wood-products 36 /client_m edia/files/History%20of%20Woodworking%20L… 35 /buildings-and-cabins 31 /appalachian-engineered-flooring 30 /sm ead-woodcraft 30 /verm ont-woods-studios 27 /toys-and-gam es 26 /woodshop-equipm ent 25 /woodware-and-gifts 19 TOP CLICKS (QUERIES) /m illwork-windows-and-doors 17 /lum ber 14 Que rie s Clicks /carvings-and-sculptures 13 verm ont wood studios 15 /j.-k.-adam s-com pany-inc 13 verm ont furniture m akers 14 /verm ont-woodworking-school 13 sm ead woodcraft 12 verm ont woodworkers 10 verm ont wood 9 tree house hardwoods 8 TOTAL CLICKS (SITE) TOTAL IMPRESSIONS (SITE) treehouse hardwoods 7 verm ont m ade furniture 7 731 54,958 verm ont woods studios 6 appalachian engineered flooring 5 built by newport 5 verm ont wood products 5 verm ont woodworking 5 jk adam s 4 new england woodcraft 4 verm ont cabin builders 4 verm ont sawm ills 4 Previou s period Previou s year Previou s period Previou s year andrew pearce bowls 3 - 7 % 104% 11% 62% appalachian flooring 3 clear lake furniture 3 stark m ountain woodworking 3 TOP IMPRESSIONS (DEVICES) treehouse wood 3 verm ont furniture m aker 3 De vice T ype Impre ssions verm ont woodworking school 3 Desktop 36,104 andrew pearce 2 Mobile 17 ,47 1 bob gasperetti 2 Tablet 1,383 ce bradley 2 copeland furniture bradford vt 2 copeland furniture verm ont 2 gagnon lum ber 2 russell supply 2 7 of 8 Glossary METRICS GLOSSARY Avg CPC (Aver age Cost Per Click)The average am ount charged for each click on an ad.
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