Chapter 2: the Idea of Strategic Depth
B i l g i (27 ) , 2 0 1 3 Kış / Winter : 32- 55 Viral Voices: Revolutionary Song, Social Media, and Youth Culture in the Arab Spring Victor A. Vicente1 Abstract: Focusing on three popular “anthems” of the Arab Revolutions (“Rais Lebled” by El Général, “#Jan25 Egypt” by Omar Offendum, and “Yalla Erhal Ya Bashar” by “Ibrahim Qashoush”) this article critically as- sesses the ways in which song has come to serve as a force for instigating so- cio-political and cultural change in the contemporary Arab World, particular- ly in Tunisia, Egypt, and Syria. The appeal and efficacy of these songs of the “Arab Spring,” as well as their characterization as “revolutionary,” are under- stood in aesthetic and technological terms. Hence, the article untangles a complex of interconnected, musically-related themes and issues at the core of the discourse on the recent uprisings; namely, those of self-expression and the power of the Arab youth “voice,” those of transitional dissemination via social media and information and communication technology, and those of documentation and representation through music, specifically through the genre of rap. Analysis of the songs and the themes surrounding them demon- strates substantive advancements in contemporary Arab musical, social, and political life, but also exposes serious shortcomings, naïve misconceptions, and willful exaggerations. Keywords: Arab Spring, Revolutionary Song Aesthetics, Social Media, Cul- tural Politics Prelude: On “Revolutions” The word “revolution” is a peculiar one. In a literal sense, it means a turn- ing back on oneself, implying a return or a recurrence, or perhaps even a 1 The Chinese University of Hong Kong V i r a l V o i c e s : Revolutionary Song… ▪ 33 repetition.
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