International Conference on Journalism, Media and Communication
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University of Business and Technology in Kosovo UBT Knowledge Center UBT International Conference 2020 UBT INTERNATIONAL CONFERENCE Oct 30th, 8:30 AM - Oct 31st, 6:30 PM International Conference on Journalism, Media And Communication University for Business and Technology - UBT Follow this and additional works at: https://knowledgecenter.ubt-uni.net/conference Part of the Communication Commons Recommended Citation University for Business and Technology - UBT, "International Conference on Journalism, Media And Communication" (2020). UBT International Conference. 12. https://knowledgecenter.ubt-uni.net/conference/2020/2020booksofproceedings/12 This Event is brought to you for free and open access by the Publication and Journals at UBT Knowledge Center. It has been accepted for inclusion in UBT International Conference by an authorized administrator of UBT Knowledge Center. For more information, please contact [email protected]. Proceedings of the 9th Annual International Conference International Conference Journalism, Media And Communication Edited by Edmond Hajrizi October, 2020 1 Conference Book of Proceedings International Conference Pristina, 30-31 October 2020 ISBN 978-9951-550-27-7 © UBT – Higher Education Institution International Conference on Business, Technology and Innovation Pristina, Kosovo 30-31 October 2020 Editor: Edmond Hajrizi Organizing Committee: Edmond Hajrizi, Hasan Metin, Bertan Karahoda, Eda Mehmeti, Xhemajl Mehmeti, Betim Gashi, Murat Retkoceri, Sema Kazazi, Bejtush Ademi, Artan Mustafa, Mimoza Sylejmani, Violeta Lajqi - Makolli, Visar Krelani, Mirlinda Reqica, Besnik Qehaja, Anisa Rada, Safet Zejnullahu, Alisa Sadiku, Jorida Xhafaj, Albulena Ukimeraj, Vjollca Shahini, Arben Arifi, Aferdita Statovci, Cennet Lika, Visar Bunjaku, Valon Ejupi, Liburn Jupolli, Lirigzona Morina, Arbër Salihu, Artan Tahiri, Fitim Alidema, Deniz Celcima Authors themselves are responsible for the integrity of what is being published. Copyright © 2019 UBT. All rights reserved. Publisher, UBT 2 Editor Speech of IC - BTI 2020 International Conference is the 9th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive institution, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all backgrounds. It is delivering different courses in science, management and technology. This year we celebrate the 19th Years Anniversary. The main perspective of the conference is to connect scientists and practitioners from different disciplines in the same place and make them be aware of the recent advancements in different research fields, and provide them with a unique forum to share their experiences. It is also the place to support the new academic staff for doing research and publish their work in international standard level. This conference consists of sub conferences in different fields: - Management, Business and Economics - Humanities and Social Sciences (Law, Political Sciences, Media and Communications) - Computer Science and Information Systems - Mechatronics, Robotics, Energy and Systems Engineering - Architecture, Integrated Design, Spatial Planning, Civil Engineering and Infrastructure - Life Sciences and Technologies (Medicine, Nursing, Pharmaceutical Sciences, Physcology, Dentistry, and Food Science),- Art Disciplines (Integrated Design, Music, Fashion, and Art). This conference is the major scientific event of the UBT. It is organizing annually and always in cooperation with the partner universities from the region and Europe. In this case as partner universities are: University of Tirana – Faculty of Economics, University of Korca. As professional partners in this conference are: Kosova Association for Control, Automation and Systems Engineering (KA – CASE), Kosova Association for Modeling and Simulation (KA – SIM), Quality Kosova, Kosova Association for Management. This conference is sponsored by EUROSIM - The European Association of Simulation. We have to thank all Authors, partners, sponsors and also the conference organizing team making this event a real international scientific event. This year we have more application, participants and publication than last year. Congratulations! Edmond Hajrizi, Rector of UBT and Chair of IC - BTI 2020 3 CONTENTS Photography and Media - Ethical Issues 5 Anisa Rada 5 Television Raporting in Pandemic Times 13 Edonit Behluli 13 New Media and Gender Inequality During Political Campaigns in Kosovo 19 Dr. Gjylie Rexha 19 Media in the Republic of North Macedonia: Between Objectives Information and Fake News 27 Liljana Siljanovska 27 Social Media Ethics in Kosovo 33 Lirie Aliu 33 Reporting in the Age of Pandemic: (the case of COVID-19), Ethics, Techniques, Challenges And Recommendations? 55 Msc. Musa Sabedini 55 Print Media and Their Role in the Preservation of Cultural Heritage Until the ‘30S of the XX Century 62 Nexhat Cocaj 62 Treatment of Common Law in the Print Media 71 Nexhat Cocaj 71 Media As a Challenger of State Genocide 80 Safet Zejnullahu 80 Literary Journalism as a Clash of Genres Between Journalistic Literature and Fiction 88 Votim Hanoli 88 Photography and media - ethical issues 4 Anisa Rada UBT – Higher Education Institution, Kalabria, 10000 p.n., Prishtinë, Kosovo [email protected] Abstract. Photography has had and continues to have a great impact on the communication that the media builds with the general audience and it has increased the level of credibility. But the biggest difficulty in maintaining ethics lies in the images that are transmitted in the electronic media by anyone and anytime. In reporting cases of people with special needs, public figures, crimes, accidents, cases of ill-treatment or abuse, the photographed subject loses privacy and the media interferes in the privacy of the person. Taking into account these elements, this paper will be given recommendations on ethics in photojournalism and personal data protection, as well as conclusions that will be presented through the treatment of various cases related to this topic. Keywords: Photography, photojournalism, ethics, media, public. Introduction Photography has revolutionized a lot since its inception. With the development of chemistry and technology, it got a big boost. As today, 170 years ago, on August 19, 1839, the President of the French Academy, the scientist Arago (Dominique - Françoise Arago, 1786-1853) officially announced the birth of photography in a special session. The decision recognized the inventors Nicefor Nipsa (Niepce, 1765-1833) after his death and Louis Dager (Daguerre, 1787-1851) the patent for the photography. Since then, this date is kept as the birthday of photography and is commemorated everywhere. (Willkins, Patterson 2009) Truthfulness is the key element in the large number of articles published every day, many of them even fake. Audience needs to be convinced for the realness of events, so photography more than anything else, provides strong evidence and documentation. The impact of photography over the years has been growing and their presence will be appreciated more and more as the time passes. Meanwhile, the basic task of photography is to report all kinds of new facts that belong to a category of journalism. The development of journalistic photography gained momentum, especially in the late 20s of the last century with the invention of the small camera. Photojournalism is a photographic image in the form of ongoing events in press coverage. Photojournalism is the main tool of disseminating information, mainly relying on full capture, while its purpose is to explain the event, to spread the word and to create impact. In addition, photojournalism is generally accompanied by a brief text description of the incident in order to introduce background and processes. (Willkins, Patterson 2009) (khr.https: //irsaruci.wordpress.com/2012/01/27/fotogazetaria-dhe-etika/? fbclid = IëAR37_buUXb9BFxDPF4qu6IKi0lVtG66qUkMHA5MgEGUNicVgvFP65EE2yio) Besides shooting the photographs, journalists must take into consideration many other facvtos, since a carelessness can destroy everything. The greatest difficulty in maintaining ethics lies in the images that are transmitted from the media. Many awards have been given to photographs that have had an impact on the public and most of them are selected photographs or photographs that express violence. It has happened to every photojournalist to interfere in someone's privacy through photo images. What justifies photojournalists is the fact that they often happen to be under the pressure of time and new media, which spreads the news very quickly and all around. If the pictures make you think about the ethics in such a thing when it happens, if you can miss that photography event. But this does not justify subjectivism and photojournalists. When they choose to photograph from one angle, they have rejected other perspectives. As P. Patterson and L. Wilkins put it, photography makes the subjective recreation of the world, and this thanks to the imagination of photojournalists; this can be done manipulating the light, to save, as well as the subject itself. 5 What would justify photojournalists is the fact that they are often under the pressure of time and new media, which spread the news very quickly to a large number