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Indicators of Teachings 6 Monte (Ulcinj. Online) ISSN 2661-2666 Monte (Ulcinj) ISSN 2661-264X (Print) DOI prefix:10.33807 International Scientific Journal,,Monte,, Year 2019 : April Volume 6.No.1 Newsroom Prof.Dr.Alba Dumi (Albania) Prof. Dr. Akhter Alam (India) Prof. Dr. Sonja Vitanova (Macedonia) Prof. Dr. Tibor Petres (Hungary) Prof. Dr. Michael Minch (USA) Editor of the Scientific Magazine Prof.Dr.Diana Shehu Printing Presses: Doo,,Kelam Company –Montenegro Publishing house: Institute for Scientific Research and Development-Montenegro Scientific Board : • Acad.Prof.Dr. Slobodan Nešković, (Serbia) • Prof.Dr.George Aspridis (Larissa) • Prof.Dr.Alina Huz(Grecc) • Prof.Dr.Gabriele Natalizia ( Rome) • Prof.Dr.Sibylle Hailbrunn (Israel) • Prof.Dr.Arda Arikan Akdeniz (Turkey) • Prof.Dr.Arian Gjia(Germany) • Prof.Dr.Marcel Pikhart (Czech Republic) • Acad.Prof.Dr. Konstantin Pochivalov, (Russia) • Prof. Dr. Slađana Benković FON (Serbia) • Prof. Dr. Robert Dimitrovski (Macedonia) • Prof. Dr. Akhter Alam( India) • Prof. Dr. Anatoly Avdenko (Ukraina) • Prof. Dr. Valentin Nedeff (Romania) • Prof. Dr. Vladimir P. Sergienko (Belorus) • Prof. Dr. Laszlo Karpati (Hungary) • Prof. Dr. Michael Minch (USA) • Prof. Dr. Miodrag Brzaković (Serbia) • Prof. Dr. Andrej Raspor (Slovenia) • Prof. Dr. Zoran Mastilo (B&H) • Prof. Dr. Seadin Xhaferi (Macedonia) • Prof. Asoc. Dr.Azeta Tartaraj (Albania) • Prof. Dr. Mirsad Nuković (-Serbi) • Prof. Dr. Tibor Petres (Hungary) • Prof. Dr. El Thallasinos ( Greece) • Prof.Asc.Dr.Ibish Mazreku(Kosovo) • Prof. Dr. Marko Todorović (Serbia) • Prof. Dr. Heinrich Meister (Switzerland) • Prof.Dr.Arben Malaj(Albania) • Mr. Sampurna Mehta (India ) • Prof. Dr. Alba Robert Dumi (Albania) • Prof. Dr. Rosemary Ekechukwu (Nigeria) • Prof. Dr. Radovan Stojanović (Montenegro) Table of Contents A ALMA TOPLANA – LANGUAGE USED IN ADVERTISEMENTS OF COCO CHANEL PERFUME.................................................................................................................................6 AZRA AHMETOVIĆ – MUTUAL DETERMINATION OF KNOWLEDGE AND ECONOMIC DEVELOPMENT..............................................................................................11 B BEHIJE IBRAHIMI – CROSS-BORDER REGION GORA TREASURE BETWEEN THE THREE STATES......................................................................................................................19 D DENIS SPAHIJA, SEADIN XHAFERI – FUNDAMENTAL AND TECHNICAL ANALYSIS OF THE STOCK PRICE..........................................................................................................27 DHURATA OSMËN BARDHI – EDUCATION AND TEACHER MENTORING, THE BEST CAREER DEVELOPMENT ON STANDARD REFORMS IN ALBANIA.................36 DORINA QIRJAKO GJIKOKA – BUILDING A MORE EQUITABLE SOCIETY, THROUGH INCLUSIVE EDUCATION AND THE SUCESFULL TEACHER WORK.......43 E EGLANTINA GJOKA – EDUCATION POLICY IN ALBANIA AND THE MAJOR PRINCIPLES OF THE PAN-EUROPEAN SOCIAL AND ECONOMIC RECOMMENDATIONS.........................................................................................................53 ELONA RITVAN KORDHA – DEVELOPMENT TEACHING PROCESS AND THE INDICATORS OF HIGH PERFORMANCE IN CLASS EDUCATION................................63 ERENESTINA GJERGJI HALILI, ELJON DOÇE – DE-MYTHOLOGISATION: THE PATH TOWARDS THE HISTORICAL TRUTH IN ALBANIAN DRAMA AND LITERATURE..74 F FLORID DUMI, ALBA DUMI – ALBANIA AND STRATEGIC REFORMS IN ECONOMY AND DECENTRALIZATION OF LOCAL AUTONOMY....................................................85 H HALIM BAJRAKTARI, EMURLLAH SPAHIU, SIHANA DURAKU – STATE OF KOSOVO AND ITS RELATIONS WITH INTERNATIONAL COMMUNITY....................97 HAMDI HOTI, RIFAT HOXHA, REMZI AHMETI – IMPORTANCE OF KOSOVO DIASPORA IN ECONOMIC DEVELOPMENT...................................................................108 I ILDA JOSIF LULE – THE TEACHER QUALITY AND THE EDUCATIONAL SYSTEM PERFORMANCE, THE PROGRESS IN TEACHING IN MUSICAL CLASSES...............121 K KAJDAFE ADEMI – FOREIGN DIRECT INVESTMENT AND THEIR IMPACT ON MACEDONIAN ECONOMY................................................................................................128 KALTERINA ABAZI JUSUFI – IMPACT OF NONPERFORMING LOANS ON PROFITABILITY ON THE BANKING SYSTEM IN THE REPUBLIC OF NORTH MACEDONIA.......................................................................................................................136 L LINDITA LILI SOLLAKU (DERVISHI) – THE CONTRIBUTION OF QUALITY EARLY CHILDHOOD EDUCATION AND ITS IMPACTS ON THE BEGINNING OF FUNDAMENTAL EDUCATION.........................................................................................145 M MEFAIL TAHIRI, EJUP RUSTEMI – THE ROLE OF SOFTWARE SECURITY IN MANAGING TAXATION TASKS.......................................................................................157 MILIKA ENVER NURKA – PEDAGOGICAL METHODS AND THE DEVELOPMENT TEACHING PROCESS IN CLASS.......................................................................................162 N NAZLI TYFEKCI, BLERINA BAQAJ – THE IDEAL TEACHER PERSONALITY..........172 P PETRIT HASANAJ, ARTAN NIMANI, BEKE KUQI – TOURISM DEVELOPMENT OF KOSOVO AS A TOURIST DESTINATION........................................................................198 S SLOBODAN NESKOVIC – INTERNATIONAL POSITION AND EUROPEAN INTEGRATION OF THE WESTERN BALKANS COUNTRIES........................................210 V VALBONA LICAJ – INVESTING IN EDUCATION, THE CRITICAL STRATEGY FOR LONG-TERM GROWTH AND CRUCIAL FOR THE ACHIEVEMENT OF ALBANIA...227 VALENTINA NIKOLOVSKA – THE ACTANTIAL MODEL AS A TOOL FOR VERTICAL READING OF A DRAMA TEXT..........................................................................................237 ISSN 2661-2666( Online) International Scientific Journal “Monte” DOI : 10.33807/monte.1.201904125 ISSN 2661-264X (Print) LANGUAGE USED IN ADVERTISEMENTS OF COCO CHANEL PERFUME Alma Toplana SH.M.P “LasgushPoradeci” Abstract Propaganda is an information that is used to influence people by presenting arguments and is present everyday in our lives, this paper shows just a little bit of the influence of propaganda through advertisements how they affect us and what forces us to buy that sort of product. The topic treated in this paper are adverts of perfume Channel how they represent female gender and how they affect us with those glamorous and expensive adverts making us feel beautiful and feminine. Considering that Chanel is one of the largest company business in the world and the success of being a best seller of course is thanks to good adverts. Creating very qualitative TV adverts, slogans and also quotes about women, making them feel very confident and using powerful women in their adverts in a way they had directly influenced in personality of women that every dream of woman is to show her feminine parts. Introduction Fashion designer Coco Chanel, born August 19, 1883, in Saumur, France, is famous for her timeless designs, trademark suits and little black dresses. Chanel was raised in an orphanage and taught to sew. She had a brief career as a singer before opening her first clothes shop in 1910. In the 1920s, she launched her first perfume and eventually introduced the Chanel suit and the little black dress, with an emphasis on making clothes that were more comfortable for women. She died on January 10, 1971.(Biography.com, 2018) The first appearance of Gabrielle Coco Chanel fragrance was in 1921 and it changed the entire world. The perfume No5 came when she was presented with five fragrances and her choice was number five. Searching more for Chanel she was a girl who owned a shop that sells hats, later she started selling clothes that made a revolution because they were very good quality including trousers and releasing women from tight corsets and “The Little Black Dress” was first essential in a woman wardrobe. Considering the fact that Coco’s perfumes wore great stars like Merlyn Monroe couldn’t be better advertisement. Chanel also gives importance quotes, they use powerful quotes in a way every woman can find herself in it, Ex. 6 ISSN 2661-2666( Online) International Scientific Journal “Monte” DOI : 10.33807/monte.1.201904125 ISSN 2661-264X (Print) This quote according to women is very powerful because it represents the feminine side of the woman. Considering woman to be very delicate and to know what is good for her also to smell good in a meaning that she is capable doing on her own and the most important, perfume kind of makes you feel more confident and classy. Even me when l read this quote more and more it sticks on my mind that if l buy this perfume it will change my behavior towards the others, l will feel fearless, hopeful and very courageous and this is the purpose of the Chanel adverts through the dominant quotes to achieve till the mind of the woman. What is important to mention that Chanel always use the well-known figures, models, actresses, singers because they represent in a best way the character of an authoritative, energetic woman and seeing that each of us wants to be like any model or singer that we like of course when we think Chanel we imagine our-self in their place. Commercial for the new fragrance Gabrielle is very fascinating, with a song by Beyoncé who is considered to be the queen of music nowadays, and with a very attractive and lovely actress Kristen Stewart.She appears very explosive and breathtaking and all the time she is running, and according to Beyoncé’s song Running gives the message that she is being herself and of course if you possess the Gabrielle you will immediately think of Kristen running
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