Hudson River Park Trust 353 West Street Pier 40, 2nd Floor New York, NY 10014 P 212.627.2020 F 212.627.9224 Public Programs hudsonriverpark.org Department Marketing Seasonal (1)

Reports to: Director, Marketing & Events

Approximate Hours/Week: Full Time, 30‐37.5 hours per week Seasonal Term: Monday, May 24 (flexible) ‐ Friday, September 17, 2021

Position Summary: The Digital Marketing Seasonal will support the Director of Marketing & Events, growing the digital presence of the nation’s longest riverfront Park. From managing social accounts for real‐time event content, to planning and executing integrated digital campaigns and more this Seasonal will have extensive experience in digital marketing for the nonprofit sector. You’ll be joining a small and passionate team dedicated to growing awareness for a vital public resource that provides more than 400 free public programs each year, conducts field‐leading environmental research, and is enjoyed by millions of New Yorkers annually.

Background:

The Trust is a public benefit corporation created by act of the New York State Legislature and a 501(c)(3) charitable organization. The mission of the Trust is to design, construct and maintain a prominent, and very heavily used, 4 mile long waterfront park on the west side of Manhattan. The Park includes landscaped public piers and display gardens, lawn areas, ecological planting zones, athletic fields, esplanades, docks, public sculptures and other special features. The Trust covers its $20 million annual operating budget through parking revenue, rents from commercial facilities, permits, fees, grants, donations generated by a “Friends” organization and other private sources. Approximately 75% of the Park has been constructed with a mix of State, City and Federal capital funding. Total investment in all facilities within the Park currently stands at approximately $540 million.

Hudson River Park produces free summer events designed for people of all ages and interests. 2021 events encompass virtual and in‐person family events, fitness events, multiple music series, and many other offerings – all of which take place in a beautiful waterfront setting. These unique events are designed to bring the public to New York City’s premiere waterfront park and make the time they spend at Hudson River Park an extraordinary experience.

Responsibilities:

 Virtual Event Coverage o Assist with streaming of virtual events o Cover in‐house events on social media  Social Media Campaign Development o Work with Public Programs team to develop and execute Social Media content o Develop marketing copy for multiple channels  Audience Development o Work on projects to expand virtual audiences  Event Marketing Outreach o Conduct event marketing surveys at events o Track responses and produce reports as necessary  Support grassroots marketing efforts o Distribute marketing collateral in the Park  Finance Reconciliation

o Interface with different departments to ensure on‐time payments  Admin tasks as necessary

Qualifications and Requirements: The ideal candidate:  Will be highly organized, creative, detail oriented, proactive and able to work with a team to accomplish project goals  Possesses exceptional written and verbal communication skills  Professional experience with social media platforms and managing online communities a must  Computer savvy; proficiency with Microsoft Office Suite, including Excel and PowerPoint  Knowledge of Mailchimp and Hootsuite  Knowledge Adobe Creative Suite a plus

The Digital Marketing Seasonal requires punctuality and excellent attendance and representation while onsite at events in Hudson River Park. Occasional evening hours are part of this position. Start date is May 24, 2021

Compensation/Benefits: $18 per hour. This is a seasonal position, with no additional benefits.

Application Process: Interested applicants are to submit a cover letter outlining their interest and suitability for this position along with a resume and social media profiles to: [email protected] Indicate Job Code: 2021 MKTG SEAS in the subject line of the email.

No phone calls please.

More information on the Hudson River Park is available at: www.hudsonriverpark.org

The Hudson River Park Trust is an Equal Opportunity Employer

Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Governor’s Office of Employee Relations at (518) 474‐6988 or via email at [email protected].