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HRPK 2020-Sponsorship-Deck.Pdf 2020 SPONSORSHIP OPPORTUNITIES SPONSORSHIP INTRODUCTION INDEX PAGE 3 Partnership Benefits PAGE 4-5 Activation Opportunities PAGE 6-10 Events PAGE 11 Sustainability PAGE 12 Corporate Membership PAGE 13-14 Parks are vital for robust communities and healthy, HRPK Friends sustainable cities. Hudson River Park is a 550-acre recreational oasis running four (4) miles from Chambers PAGE 15 St. to W 59 St. along Manhattan’s west side, making it one of the longest riverfront parks in the United States. Light Pole The largest park project in Manhattan since the Banner Program creation of Central Park, Hudson River Park (HRPK) PAGE 16 is NOT a city park and relies on sponsorship and private revenue for its daily maintenance, operating Print Materials budget and hundreds of cultural and environmental educational programs. HRPK continues to rejuvenate PAGE 17 neighborhoods and bring green open spaces to millions of New Yorkers and visitors from around the globe. Partnership Summary Photography by Max Guliani for Hudson River Park 2 PARTNERSHIP BENEFITS HRPK partnerships feature exciting opportunities for brand exposure and QUICK STATS employee engagement through the creation of customized experiences. 21 550 YEARS ACRES Benefiting Manhattan’s Including 400 acres of Promote West Side estuarine sanctuary Your brand 4 Miles 13 OF RIVERFRONT PUBLIC Support Views and bike path Fields, courts and Free public programming skateparks to enliven the city AUDIENCE Give 65,000+ 24,000+ Back to the community COMBINED EMAIL Social media followers Subscribers Participate 340,000 9.8 Million+ In corporate social UNIQUE DIGITAL responsibility initiatives Website visitors Impressions + 3.8 Million views (Excluding Ads) REACH 20 Million+ 450,000 ANNUAL ANNUAL Visits Field users 550+ 170,000+ FREE EVENT & low cost programs Attendees 3 ACTIVATION OPPORTUNITIES Marketing Programs Engage Promote CONSUMERS YOUR BRAND with pop-up activations at to Park patrons with the your choice of hundreds of opportunity to sample HRPK events as well as high– products or promote services traffic areas in the Park at HRPK events Experiential Programs Partnering Past Events WITH HRPK INCLUDE: offers unique venue rental 9/11 Memorial & Museum 5k, opportunities AVP: Gold Series NYC Open, Citi Olympic Village, Direct TV Host Super Bowl XLVII – Celebrity PRIVATE OR PUBLIC Beach Bowl and Super Saturday events on HRPK’s available Night, Google Android O piers and open spaces launch, NYCWFF, NY Fashion Week, Sailor Jerry’s Fleet Week, Tonehouse Games, Treasure Truck Pup Fest by Amazon, World Pride 4 Blues BBQ 2019 5 MUSIC JAZZ AT PIER 84 In partnership with the Jazz Foundation of America, we are pleased to bring legendary Jazz musicians to HRPK for free concerts each month during the summer. DATE: Five (5) concerts, June–September LOCATION: Pier 84 at W 44 St. ATTENDANCE: 1000+ per season SAMPLING/SALES HOURS: 5:00–9:00 PM SUNSET ON THE HUDSON Activate at our weekly concerts in Greenwich Village– a popular gathering place for Park patrons starting their weekends. DATE: Twelve (12) concerts, June–August LOCATION: Pier 45 at Christopher St. ATTENDANCE: 1,500+ per concert SAMPLING/SALES HOURS: 5:00–9:00 PM BLUES BBQ FESTIVAL HRPK’s Blues BBQ Festival, is an all-day celebration and the highlight of the summer season. Create a larger sampling or sales activation footprint as a festival ground highlight. DATE: August 22, 2020 LOCATION: Pier 97 at W 59th St. ATTENDANCE: 8,000+ SAMPLING/SALES HOURS: 1:00–9:00 PM 6 FITNESS HEALTHY ON THE HUDSON Led by fitness professionals from across New York City, Healthy on the Hudson offers a variety of classes in different categories, four nights a week. All workouts are adaptable to any fitness level. DATE: Twelve (12) weeks, four (4) nights a week, June–August LOCATION: Various locations throughout the Park ATTENDANCE: 2,000+ per season SAMPLING/SALES HOURS: 5:00–8:00 PM 7 DANCE SUNSET SALSA Led by world-renowned dancer and teacher Talia Castro-Pozo, the heat goes up when the sun goes down over the Hudson River. DATE: Twelve (12) Tuesday nights, June–August LOCATION: Pier 45 at Christopher St. ATTENDANCE: 3,000+ per night SAMPLING/SALES HOURS: 5:00–9:00 PM BOLLYWOOD Led by local dance group NYC Bhangra, these classes are fun for the whole family. DATE: Wednesday nights in June LOCATION: Pier 45 at Christopher St. ATTENDANCE: 300+ per night SAMPLING/SALES HOURS: 5:00–9:00 PM HUDSON RIVER DANCE FESTIVAL Today’s most exciting dance companies perform together at two spectacular free shows, presented in partnership with the Joyce Theater. Celebratory fifth Anniversary show coming June 2020. DATE: Two (2) nights in June LOCATION: Pier 63 Lawn Bowl at W 23 St. ATTENDANCE: 2,000+ per night SPECIAL EVENT: VIP Sponsor & Reception SAMPLING/SALES HOURS: 5:00–9:00 PM 8 FAMILY HUDSON RIVERKIDS This program brings together hands-on learning and entertainment with a multitude of interactive programs and performances all made especially with kids in mind. DATE: Mondays and Thursdays, June–September LOCATIONS: Pier 25 and Pier 62 ATTENDANCE: 5,000 per season SAMPLING/SALES HOURS: 3:00–5:30 PM BARD IN THE PARK Celebrate the magic of theater under the stars at Hudson River Park’s Clinton Cove. This season features New York City’s emerging thespian talent. DATE: Four (4) Thursday nights, June–September LOCATION: Clinton Cove at W 55 St. ATTENDANCE: 75+ per performance SAMPLING/SALES HOURS: 6:00–8:30 PM SUBMERGE New York’s largest marine science festival celebrates NYC’s coastal waters and brings marine science to life. This day of interactive science aims to inspire audiences of all ages and make marine science and STEM accessible and engaging for everyone. DATE: September 26, 2020 LOCATION: Pier 84 at W 44 St. ATTENDANCE: 8,500+ ACTIVATION HOURS: 11:00 AM–4:00 PM 9 MOVIES HUDSON RIVERFLICKS WEDNESDAYS FRIDAYS See your favorite superheroes burst off the big screen at HRPK’s outdoor film screenings provide families with Hudson RiverFlicks! Featuring four (4) screenings with a memorable summer experiences with incomparable live remixed soundtrack courtesy of Shaolin Jazz. riverside views. DATE: Seven (7) Friday nights, July–August DATE: Seven (7) Friday nights, July–August LOCATION: Pier 63 Lawn Bowl at W 23 St. LOCATION: Pier 46 at Charles St. ATTENDANCE: 1,500+ per screening ATTENDANCE: 1,200+ per screening SAMPLING/SALES HOURS: 5:00–10:00 PM SAMPLING/SALES HOURS: 5:00–10:00 PM 10 BUILDING A SUSTAINABLE FUTURE TOGETHER Hudson River Park plays a critical role in protecting the Hudson River ecosystem and is committed to educating residents on the local habitat and wildlife. Through environmental topics such as climate change, community composting, water pollution and coastline resiliency, students and adults of all ages are invited to experience the Hudson River as a living laboratory. Ongoing river research projects include oyster restoration, river conditions, micro- and macro- plastic pollution and environmental DNA. In 2019, the Park announced a major plastic reduction program, Park Over Plastic. This initiative among the community, Park staff and vendors will help preserve the long-term health of the Hudson River and local wildlife. Interested in becoming a valued Sustainability Sponsor? Contact Tom Lindon to learn about the available opportunities. 11 CORPORATE MEMBERSHIP HRPK’s Corporate Membership Program helps keep the Park clean, green and growing! Participation in this program can leave an enduring expression of your company’s social-responsibility values. HRPK Volunteer Days are the perfect way for employees to bond and enjoy a fun, active day in the Park with purpose! Employees have the opportunity to engage in horticulture, gardening, Park maintenance, coastal cleanups and oyster restoration. Team Building for community impact strengthens relationships while ensuring that one of NYC’s largest parks remains clean, beautiful and safe. Showcase your organization’s commitment to building urban communities and contribute to the completion of the remaining 25% of this essential NYC resource. 12 HRPK FRIENDS’ SIGNATURE FUNDRAISING EVENTS Hudson River Park Friends is the nonprofit organization dedicated to the completion, care and enhancement of Hudson River Park, and is the Park’s designated advocacy and fundraising partner. GALA Our annual Gala is a premier New York City event and our biggest fundraiser of the year. The event joins myriad communities and all facets of business and industry. Special Guests include: Kevin Bacon, Mayor Mike Bloomberg, Tyler Cameron, David Chang, Andy Cohen, Will Ferrell, Claire Danes, Lea DeLaria, Lucy Liu, Robert De Niro, Hugh Jackman, Padma Lakshmi, Jay Leno, Seth Meyers, Janelle Monáe, Julianne Moore, Aidan Quinn, Sarah Jessica Parker, Susan Sarandon, Brooke Shields, Martha Stewart and Christy Turlington. 13 The HRPK Playground Committee is a dedicated group of parents working to promote and support all aspects of keeping Hudson River Park safe, clean and green with a special focus on children and family. The group annually hosts two premier charitable events: the Playground Committee Luncheon and Backyard BBQ. LUNCHEON BACKYARD BBQ In January 2020, the Playground Committee will In May 2020, HRPK Friends Playground Committee celebrate its 5th Annual Luncheon, where over 300 hosts the annual Backyard BBQ where families enjoy committee members and their fashionable guests the Hudson River’s sparkling waterfront with will gather to celebrate Hudson River Park. exhilarating kids’ entertainment. “The chicest Mom’s day out” “New York City’s — Vogue most stylish BBQ” — Town & Country 14 LIGHT POLE BANNER PROGRAM Light Pole Banners are available along HRPK’s four (4) mile footprint. Rental flights start at three month runs. Highlight YOUR COMPANY along the West Side Highway 100,000 CARS see your message each day 100+ BANNERS are available along HRPK’s four (4) mile footprint 3 month INITIAL flight runs 6 month+ FLIGHTS WELCOME subject to availability Connecting SEVEN VIBRANT NEIGHBORHOODS Tribeca, Greenwich Village, Meatpacking District, Chelsea, Hudson Yards, Hell’s Kitchen and Clinton 15 PRINT MATERIALS Prime placement of logo and/or messaging reaching the general public, Park patrons and businesses.
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