Soundcloud Audience Australia May 2020
Page 1 Soundcloud Audience Those who have used SoundCloud in an average month Fast Facts Top Attitudes Market Potential: 1.3mil More likely to live in I like to stand out in a 1.4x crowd 61% Male Urban Areas 39% Female I would buy a product/service simply for the experience of being Follow a music artist part of the community built around it 55% or band on social media I like to keep up with the latest fashion trend
More likely to be a 2.3x fan of E-Sports
44% Age
30% Household Income
Top 25% Bottom 25% of the of the 15% population population 9% 8% 53% 3% 22% 26% Top 10% Mid 50% 16-24 25-34 35-54 45-54 55-64 of the of the population population Soundcloud Audience AUS Population
Prepared by Audience Precision. Research Source: GlobalWebIndex 2020. Research is representative of a country’s online population 16-64. Page 2 Media Insights
Media Channels Media Properties Vice Buzzfeed The Guardian Rolling Stone 90% 95% 82% 58% Gaming Magazine Men’s Health Car/Motorcycle Magazine Spider-Man Batman 74% 83% 100% 51% DC
Top Online Activities Social Media 72% High Volume High Propensity
62% 59% 54% 50% 51% 45% 44%
35% 37%
Top TV Shows MasterChef Australia AFL The Project Visited / Watched a Listened to Used an Used a Listened to Used voice Posted a Used an Posted a used a vlog or watched aonline dating Virtual an online search or comment in app/website review of a Nine News blogging podcast service / app Private radio station voice a forum to order hot product, The Bachelor or The Bachelorette service Network / service command / take-away company or (VPN) tools food for service Soundcloud Audience AUS Population delivery
Prepared by Audience Precision. Research Source: GlobalWebIndex 2020. Research is representative of a country’s online population 16-64. Page 3 Music Insights
Soundcloud Account Type Live-streamed a music I’m usually one of the first 3.0x Free Paid concert or festival people to discover new 87% 13% music artists
Shared my own playlists or Other Top Streaming Services 2.6x music recommendations on social media Love… Bought music gift cards for Travis Scott 2.2x others Ava Max Top Radio Stations/Shows Tame Impala 2DayFM Bought music downloads Fox Hit 101.9 2.2x from a digital music store Top Music Genres Nova 100 Trance Dubstep 2.0x Maintained a membership in 63% an artist/band fan club EDM Watch Music Videos on YouTube
Prepared by Audience Precision. Research Source: GlobalWebIndex 2020. Research is representative of a country’s online population 16-64. Page 4 Thank you. Reach out if you have any questions [email protected]
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