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Handleiding Podcast Distributie En Promotie

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Handleiding Podcast Distributie En Promotie Handleiding podcast publiceren X Opnames intro-muziek voor podcasts RadboudCSW Gefeliciteerd! Je hebt een podcast! En nu?! In deze handleiding leggen we je in 4 stappen uit hoe je jouw podcast openbaar maakt. In het kort Om je podcast zo bereikbaar mogelijk te maken, is het goed wanneer je podcast in de podcast apps verschijnt. Wil je je podcast wilt toevoegen in diverse players (bijvoorbeeld de Podcast App van Apple, iTunes, Google Podcasts, Spotify), dan heeft je podcast een plek nodig. Spotify en Apple hosten namelijk niet zelf de bestanden, maar verwijzen enkel naar de plek waar jij je podcast hebt opgeslagen. Dat is best een beetje technisch, maar de laatste jaren steeds simpeler geworden. Je slaat je podcast op bij een hostingservice, je podcast krijgt een RSS feed en dankzij die RSS feed kun je alle podcastdiensten laten weten dat jouw podcast bestaat. Let’s go! Stap 1: Metadata Metadata: tips & tricks Denk - liefst tijdens de productie al - na over de meta-data die je moet toevoegen aan je podcast, zodat mensen die zoeken naar podcasts je kunnen vinden op titel, thema’s of jouw merk. Bekijk een willekeurige podcast in jouw podcast- app en gebruik die als voorbeeld (zie bv hiernaast): •Maak je titel zo specifiek mogelijk; zeker niet te algemeen •Maak een korte samenvatting van je aflevering •Laat weten wat de inhoud van je podcast is (specifiek voor deze aflevering), het format en je gast(en). Geef ook meer informatie en linkjes over de besproken onderwerpen. •Gebruik de juiste categorie voor je podcast •Maak een visual (thumbnail/artwork) die ook herkenbaar is op kleine schermen (icoon-formaat) Stap 2: Hosting Hosting van je podcast Je podcast heeft (als audiobestand) een plek nodig: een hostinglocatie. Wav? Er zijn meerdere manieren om je audiobestanden een plek te geven: Als de podcast klaar is, heb je die waarschijnlijk in 1. Soundcloud (of Spotify) inzetten (gratis en betaalde variant), of een andere een .wav of .mp3-bestand. betaalde of gratis podcast service. 2. Zelf hosten via je website-ruimte Het verschil tussen beide is dat .wav een formaat is zonder compressie en daardoor van originele kwaliteit. Mocht je podcast veel worden gedownload, kan dit gevolgen hebben voor je Nadeel is dat het grotere bestanden bereikbaarheid van je website. zijn. MP3 is verreweg het meest Het advies is om gebruik te maken van een erkende en betaalde dienst. Dit is het gebruikte audioformaat (met meest betrouwbaar en zorgt ervoor dat je podcast altijd beschikbaar is. compressie, daardoor kleiner bestand). Ad 1. Soundcloud account aanmaken. Soundcloud is een gratis (en betaalde) dienst om audiobestanden te uploaden en verspreiden. Maak eenvoudig een account aan via https://soundcloud.com/ Let erop dat Soundcloud per account maar één RSS-feed aanmaakt. Mocht je meerdere podcastseries willen publiceren, dan is Soundcloud niet handig. Via onderstaande link (NL en ENG) staat het eenvoudig uitgelegd: https://soundcloud.com/upload? utm_source=microsite&utm_medium=podcastinghttps://blog.soundcloud.com/ 2018/05/30/host-podcast-soundcloud/ Ad 2. Webhosting Hosting partijen Wil je podcast op de juiste manier publiceren zonder tussenkomst van je IT-afdeling of gevaar voor overbelasting van je eigen servers? Dan kies je voor hosting. Het grote voordeel is dat de grote partijen die • Acast • Omny gespecialiseerd zijn in podcast hosting de RSS-feed voor je aanmaken. • Anchor • Pinecast Ook kun je bij deze betaalde diensten meerdere podcasts (series) hosten. • Audioboom • PodBean • Backtracks • Podcaster.DE • Podiant Let erop dat als je kiest voor deze optie, je webhostingpartij voldoende • Blubrry • Buzzsprout • Podigee bandbreedte aanbiedt. • Castos • Podomatic • Captivate • Simplecast Hosting kost bij de meeste partijen +/- € 20 per maand, meestal zijn dat • Fireside • Spreaker basispakketten. Heb je een grote podcast (veel downloads), danbetaal je • LibSyn • Transistor tussen de € 30 en € 50 per maand • Whooshkaa Stap 3: RSS feed aanmaken en indienen RSS-feed in Soundcloud. Het fijne aan Soundcloud is dat ze ook een RRS feed aanmaken. Deze RSS-feed kun je vervolgens indienen bij de podcastplatformen (zoals Spotify en Apple). https://help.soundcloud.com/hc/en-us/articles/115003451347-Adding-tracks-to-your-RSS-feed Stap 1 Zorg ervoor dat je in de instellingen van je Soundcloud account de juiste gegevens toevoegt. De RSS-feed is overigens al voor je aangemaakt. Ga naar https://soundcloud.com/settings/content en vul de titel, categorie, naam auteur en taal in. Vergeet niet ‘Opnemen in RSS-feed aan te tikken. Stap 2 Ga naar je tracks (https://soundcloud.com/you/ tracks) en zorg ervoor dat deze aan je RSS-feed worden toegevoegd. Dit doe je door het voorbeeld hiernaast te volgen. Je kunt het per track of ineens voor alle tracks instellen. RSS-feed in Wordpress. Vanuit Wordpress-plugins kun je ook je podcast-feed aanmaken en indienen. Je hebt hierdoor alle variabelen in eigen hand. Je kunt de podcast ergens anders opslaan (zoals Soundcloud). Mogelijke plug-ins: RSS-checklist metadata De RSS-feed moet aan een aantal basisvoorwaarden voldoen. Vrijwel alle plugins en diensten bieden een volwaardige RSS-feed aan, maar het is goed om je verplichte metadata nog eens te checken: •Artwork: afbeelding van minimaal 1400 x 1440 pixels en maximaal 3000 x 3000 pixels •Titel •Auteur(s) •Omschrijving ‣ Handige link om je feed / RSS url te controleren: https://podba.se/validate/ Je RSS feed indienen Wil je goed vindbaar zijn, dan raden we aan je podcast in de favoriete podcast-apps te krijgen, zoals die van Apple, Spotify of Google Podcasts. Hiervoor moet je je podcast aanmelden door een RSS-feed in te dienen bij alle podcast-apps: Apple/iTunes: https://podcastsconnect.apple.com/ (met het indienen moet je podcast eerst gekeurd worden, dat kan bij Apple tot wel vier dagen duren. En je hebt een Apple ID nodig: https:// support.apple.com/nl-nl/HT204316) Spotify: https://podcasters.spotify.com (bij Spotify wordt je podcast binnen 12 uur gekeurd. NB. Je moet wel een account hebben of aanmaken) Stap 4: Promotie Bekendheid voor je podcast Zodra je je podcastaflevering eenmaal via (één van) de afspeelkanalen hebt aangeboden, is het slim om hem ook via social media (en nieuwsbrief) onder de aandacht te brengen. Onderzoek van Podcastinsights.com toont namelijk aan dat podcastluisteraars bovengemiddeld actief zijn op social media; 94% maakt gebruik van minimaal één socialmediakanaal. Daarom hiernaast een overzicht van de kanalen waarop de kans het grootst is dat je podcastluisteraars bereikt, aangevuld met de meest geschikte afbeeldingsformaten: Tips voor je social posts 1. Promoot de podcast op je socials of in je nieuwsbrief; geef aan dat je podcast te beluisteren is via de podcast apps, en/of verwijs ze direct naar een (verkorte) url van waar jouw podcast staat, zoals hier: https://twitter.com/serial/status/846843559282196481 >> Je kunt ter promotie ook een betaalde campagne inzetten, bijvoorbeeld gericht op mensen die je pagina of account al volgen of een nieuwe doelgroep waarvoor je podcast interessant kan zijn. 2. Maak een visual bij je post die duidelijk maakt dat het om een podcast gaat. Voeg titels toe aan je visual of verwerk in je copy een quote van je geluidsopname. 3. Maak een audiogram van 15 sec: een video (film bv de podcast) of beeld met daaronder een audio fragment uit de podcast. Geef dan goed aan dat mensen hun geluid aan moeten zetten. https://www.instagram.com/p/BuYfvE0hMC-/ Tips voor je social posts 4. Voeg relevante hashtags toe die overeenkomen met termen (thema’s) waarop mensen de podcast in hun podcast-app terug kunnen vinden. 5. Maak een trailer van 2 minuten. Meteen handig om de (soms) lange aanmeldprocedure vast te doorlopen. 6. Maak een landingspagina aan rondom je podcast met meer informatie en waarin je de afzonderlijke afleveringen kunt beluisteren. 7. Bekijk na een aflevering de statistieken. Zo weet je hoe lang jouw doelgroep gemiddeld luistert. Pas daar je volgende aflevering op aan. O ja, het mooiste is als je luisteraars zich op je podcast abonneren. De nieuwste aflevering wordt dan vanzelf gedownload in de desbetreffende podcast app. Roep dus vooral op mensen te abonneren. SUCCES! Toch nog vragen? Neem contact met ons op, we helpen je graag verder! [email protected] 085 071 0800 Opnames ‘Een wereld te winnen’ van GGNet.
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