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THE POWER of WINE TASTING Tip No.5

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THE POWER of WINE TASTING Tip No.5 The Ultimate Strategy to INCREASE Wine Sales INTRODUCTION 7 TIPS ON HOW TO INCREASE YOUR Whether you are a veteran wine business owner or a new face in the field there WINE SALES will be times where the wines are just sitting on the shelves looking at you instead of standing on a customer’s table and bringing you some revenue. Sometimes it is a seasonal thing, but if the depressed wine sale persists over a longer period of time, maybe there are some problems that you overlooked that is harming your business. In this guide, you will find 7 tips on how to increase your wine sale and we hope that the guide will also give you insights to any challenge you may face in this wine business. 1 Tip No.1 Spending your good wine on staff may sound counterintuitive, however, if you’re willing to spare some time and wine on your staff, they can become a significant source of clients for your business. SO HOW CAN YOU GO ABOUT THIS? Set up wine tasting training sessions for your staff. Letting The more informed they are about wine, the more they will your staff drink for free alone doesn’t turn them into a appreciate and enjoy wine drinking, and they will be more potential client. These training sessions allow your staff to likely to bring their family, friends, or their significant other Enjoy be more educated on the wines they are handling everyday. along to share their new wine adventure. a drink with your staff 2 Tip No.2 Everyone is different, including their taste in wine. No matter how knowledgeable the sommelier or the waiter are on wine, it is risky to recommend a wine to a customer based solely on the popularity of the wine. Taking some time to learn about the consumer’s preference will save the business Get from an awkward situation in case the consumer doesn’t like the recommended wine, and it shows your consumer that you to know care about them on a personal level. Your business will be recognized for your your outstanding customer service. customers Here are 5 questions you can ask your customers: Red, White, Rosé or Sparkling wine? What types of wine do they normally drink? Complex or Straightforward wines? Fruit or Mineral? Dry or Sweet wine? 3 Tip No.3 Besides knowing your customers’ preference, it is also crucial to take into consideration the food they are ordering. Each wine has its own flavor profile and taste, so pairing the right wine with food will enhance the customer's delightful dining experience and make them come back for more. For starters, there are two types of food pairing methods for wine, CONGRUENT and COMPLEMENTARY. Wine pairing CONGRUENT PAIRING is when the food and wine share simi- On the other hand, COMPLEMENTARY PAIRINGS have differ- lar taste or texture so neither the food nor wine will overpow- ent compounds that go well together to create a harmonious er the other piece of the pairing. balance. In fact, the combination of sweet and salty is one of the most An example of congruent pairing is the classic red wine with well-known food and wine pairings. steak. For instance, take a red wine such as an Italian San- giovese with lots of cherry flavors and pair the wine with an Moscato with Spicy Thai Food and Riesling with Blue Cheese herbed potato croquette, roasted red tomatoes and rocket (a are examples of a complementary pairing, just to name a classic Tuscan Secondi). The congruent flavor in the dish few. and wine (tomato and cherry) elevate each other. 4 Tip No.4 K.I.S.S Keep it simple and sweet when describing the wine. Use words more comfortable and assured to try the wine. If the like FRUITY, BOLD, EARTHY, LIGHT, SWEET, DRY, and customer is more experienced and would like to discuss DESSERT to depict the actual taste. By doing so, you also the wine more in depth, you can go ahead and use the accommodate novice wine drinkers and thus they will feel technical terms with them. 5 Tip No.5 Wine tasting is not simply about a nice act of giving away wine for free. It is also one of the most powerful marketing strategies in the wine business. According to a study on the correlation between wine tasting and wine sales by Cornell University and the University of Houston: Giving is Offering 1 wine tasting increased full glasses of wine sales by 18.2%. receiving: Sounds good? There’s more: THE POWER Offering 5 wine tastings increased full glasses of wine sales by 47.3%. OF WINE TASTING If you want to further maximize the profit of wine tasting, a wine dispenser can do the trick. The precise pour-control feature of the Wineemotion system allows you to make the most out of each wine bottle while facilitating the wine tasting process and giving the customers a pleasing experience. 6 Tip No.6 Motivated and happy staff provide the best customer service and produce the most sales. To boost their performance, incite the staff with monetary incentives and reward the successful top-selling employees with good tables, sections, schedules, gift cards, or anything that has cash value. (Who wouldn’t want cash?) If you are wondering how to monitor the staff’s performance, WineIdea software powered by Wineemotion can make your Motivate life easier by helping you track wine sales statistics and create reports on the staff’s your staff sales level. 87 Tip No.7 Most customers will not buy bottles, and unfortunately, half restaurant is not using a bottle that has been open too bottles are not readily available in the US as they are in long. Consequently, this will lead to wine waste and Europe and other parts of the world. So unless there is a decreased profits. wine by the glass option, the customers would probably leave the wine out of their meal. Therefore, when considering expanding your wine by the Make glass selection, it is imperative that you invest in proper As much as restaurant's owners would like to meet their storage of open wine for long term profit. customer’s need, the biggest problem that most the majority restaurants face when deciding whether or not to make For instance, Wineemotion’s 30 day preservation system and their expensive wine available by the glass is the high risk temperature control allow for a wider selection of wine by the of your wines of spoilage and profit loss. glass while ensuring that the customers get fresh wine and the business owners get the most profit. available by Additionally, often time a vigilant customer might ask to open a fresh bottle for a glass pour to make sure that the the glass and implement proper storage of open wine. 8 WINEEMOTION USA 17821 Sky Park Circle suite M, Irvine, CA 92614 Phone: 1.800.671.3317 E-mail: [email protected] www.wineemotionusa.com.
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