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FIJET Congress Casablanca ‒ Marrakech Tourism: Dialogue

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FIJET Congress Casablanca ‒ Marrakech Tourism: Dialogue NEWS/VIJESTI Media, culture and public relations, 4, 2013, 2, 207-233 212 FIJET Congress Casablanca – Marrakech Tourism: Dialogue between civilizations Morocco 7 -13 September 2013 Prof.dr.sc. Mario Plenković, President of the International Federation of Communication Associations - IFCA. (Svečano otvaranje FIJET Congressa, Casablanca/ Opening Ceremony FIJET Congress, Casab- lanca 8.09.2013.) Dr. sc. Tijani Hadad, predsjednik FIJET-a pozdravlja sudionike FIJET – Congresa / Dr. sc. Tijani Ha- dad, president of FIJET welcomes participants of FIJET Congress ISSN 1333-6371 NEWS/VIJESTI NEWS/VIJESTI Media, culture and public relations, 4, 2013, 2, 207-233 213 Media, culture and public relations, 4, 2013, 2, 207-233 FIJET Congress Casablanca – Marrakech Tourism: Dialogue between civilizations Morocco 7 -13 September 2013 Salah Attia, Vice President FIJET-a i President of FAJET-a, u pripremi za tematsko izlaganje „The Egyptian Civilisation and its impacts on other Civilisations“/ Salah Attia, Vice President FIJET of and President of FAJET in preparation for a thematic presentation "The Egyptian Civilisation and its im- pacts on other Civilisations" Prof.dr.sc. Mario Plenković, President of the International Federation of Communication Associations - IFCA. (Svečano otvaranje FIJET Congressa, Casablanca/ Opening Ceremony FIJET Congress, Casab- lanca 8.09.2013.) Dr. sc. Tijani Hadad, predsjednik FIJET-a, Mirjana Rebić, generalna tajnica FIJET-a i Salah Attia, Vice President FIJET-a i President of FAJET-a / Dr. sc. Tijani Hadad, president of FIJET, Mirjana Rebic, Sec- retary General of FIJET and Salah Attia, Vice President of FIJET and President of FAJET Dr. sc. Tijani Hadad, predsjednik FIJET-a pozdravlja sudionike FIJET – Congresa / Dr. sc. Tijani Ha- dad, president of FIJET welcomes participants of FIJET Congress ISSN 1333-6371 ISSN 1333-6371 NEWS/VIJESTI Media, culture and public relations, 4, 2013, 2, 207-233 214 Tina Eterović-Čubrilo, predsjednica FIJET-Croatia, u radnom predsjedništvu FIJET – Congres/ Tina Eterović-Čubrilo, president of FIJET Croatia, in working presidency of FIJET - Congress Radni dio FIJET - Congresa “Dialogue between civilizations”(Casablanca, 8.09.2013.) / Working part of FIJET - Congress "Dialogue between civilizations" (Casablanca, 09.08.2013.) ISSN 1333-6371 NEWS/VIJESTI NEWS/VIJESTI Media, culture and public relations, 4, 2013, 2, 207-233 215 Media, culture and public relations, 4, 2013, 2, 207-233 Tina Eterović-Čubrilo, predsjednica FIJET-Croatia, u radnom predsjedništvu FIJET – Congres/ Tina Izuzetan medijski interes za zaključke FIJET – Congresa / Exceptional media interest for the conclu- Eterović-Čubrilo, president of FIJET Croatia, in working presidency of FIJET - Congress sions of FIJET - Congress MOROCCO – STILL UNDER FRENCH INFLUENCE Moroccan Casablanca and Marrakesh hosted noble Moulay Idris wins respect of Berber tri- the 55th FIJET - World Federation of Travel bes and establishes the first Moroccan state Journalists and Writers congress from Septem- with Fès as its capital. Later, different Berber ber 7th to 12th. One hundred and fifty three dynasties move their capital between Marra- delegates and guests from 17 countries partici- kesh, Meknes and Fès. pated, among them 20 journalists, writers and But most influence on today's Morocco is felt photographers from Croatia. Morocco has a from the French protectorate between 1912 and population of over 35 million and an area of 1956. The official language is Literary Arabic. 710,850 km2 (274,460 sq mi). The political capi- Since three years ago, only in public schools, tal is Rabat, although the largest city is Casab- Berber language started to be taught too, to- lanca. The oldest of the imperial cities, Fès is gether with the French. In private schools, the the symbolic heart of Morocco. Other major Literary Arabic, French and English are taught. cities include Marrakesh, Tangier, Tetouan, To Europeans, it is almost unbelievable, that Salé, Agadir, Meknes, Oujda, Kenitra, and all administration and public communication Nador. Morocco has a history of indepen- is in French only although French is not their Radni dio FIJET - Congresa “Dialogue between civilizations”(Casablanca, 8.09.2013.) / Working part dence not shared by its neighbours. Its rich official language. Even all inscriptions on the of FIJET - Congress "Dialogue between civilizations" (Casablanca, 09.08.2013.) culture is a blend of Arab, Berber (indigenous railway stations are in French only ! For for- African) and also other African and European eign individual tourist it is very difficult to influences. Between 15.000 and 10.000 BC an- move in Morocco without the basic knowledge cestors of the Berbers appear in North Africa. of French. In the north of the country, in and After Phoenicians, Roman, Vandals and the around Spanish enclaves of Ceuta and Melilla, Byzantine rule, between 698 and 740 Berber local population speaks Spanish. The French tribes people embrace Islam (to 98% the main contribution was threefold: France built roads religion in Morocco). In 780 the exiled Arab and railways, developed the port of Casablan- ISSN 1333-6371 ISSN 1333-6371 NEWS/VIJESTI Media, culture and public relations, 4, 2013, 2, 207-233 216 ca virtually from the fisherman harbour and before the movie "Casablanca" was ready for moved the political capital to Rabat. In the release, the Allies landed in North Africa and French zone, new towns were built next to the scored a victory in the Battle of Casablanca. old medinas, preserving in this way their orig- The film was released just eighteen days after inal structure. The process of colonisaton in the the Allied landing. Casablanca, with a popula- French zone was rapid. From a few thousand tion of 4 million, is by far Morocco's largest people before 1912, by 1929 the number of city, industrial, congress and banking centre, foreigners living in Morocco rose to more than the biggest port. For tourists, the most interest- 100.000. They mainly bought large areas of ing and rising above the Atlantic, is the Hassan fertile land, improving the agricultural produc- II Mosque, the world's third-largest religious tion. Today main income of Morocco comes monument. It was finished in August 1993 from export of phosphates, tourism and agri- after 10,000 craftsmen worked on it for five culture (olives, oranges). Morocco is world years. The mosque can hold 25,000 worship- third biggest producer of phosphates, coming pers and up to 80,000 more can be accommo- mainly from the area of the occupied West dated in the esplanade around it. It has the Sahara (since 1976). Second occasion when the highest minaret in the world and at 210 m it is number of Europeans in Morocco virtually visible from miles around. The interior of the doubled, was during the WWII. After Franco mosque is fitted out with a centrally heated came to power in Spain in 1939 and Hitler floor, electric doors and a sliding roof. The overran France in 1940, many Europeans, par- mosque is said to have cost around USD 600 ticularly of Jew origin, tried to reach Lisbon million and, remarkably, was paid for largely with the intention of emigrating to the Ameri- by public subscriptions. From 1912 Casablanca cas. The authors of the very famous American began to grow beyond the old walls of the film Casablanca, with Humphrey Bogart and medina (today of no particular interest). In the Ingrid Bergman, want us to believe that it was 1930s Mauresque architecture developed a filmed in Casablanca. In fact American actors blend of French colonial and traditional Mo- never stepped on Moroccan soil - everything roccan styles inspired by Art Deco. About 1 was filmed in Holywood studios. And the km southeast of town is the „nouvelle medi- popular restaurant-bar „Rick's Cafe“ in Casab- na“, also known as the Quartier Habous. Built lanca was built many years later, with the inte- in 1930s, it is a kind of idealised French version rior to look like in the film. In that film, a le- of a Moroccan medina with a large collection gendary hero of the French Resistance, who of bazaars and craft shops. West oft the town has escaped Nazi imprisonment, and his wife are some 30 km beaches. The area of Ain Diab Ilsa, arrive in Casablanca with hopes of getting is very trendy area, with four-star hotels, up- to Lisbon. Showing up at Rick's Café Améri- market restaurants, bars, nightclubs, shopping cain, a popular nightclub owned by Rick centres and one has to have a wallet to match. Blaine, an American expatriate, they learn that The beaches are wall-to-wall occupied with the person who was going to sell them the clubs and swimming pools and charge costly proper exit visas, the so called "letters of tran- entrance fees. Marrakesh (one million inhabi- sit", has been arrested by the Germans. They tants) spectacular setting against the snow- also learn that Rick, a former lover of Victor capped High Atlas Mountains lingers long in Laszlo's wife, possesses these valuable letters the mind of most travellers, and the famous of transit. Ilsa, who is torn between her love for Djemaa el-Fna square provides perhaps the her husband and her love for Rick, promises to greatest open-air spectacle in the world. Mar- stay with Rick if he will get her husband safely rakesh has an entirely different feel from its out of Casablanca. Rick agrees, but in the end sister cities in the north. It remains unmistaka- provides them both with letters of transit so bly more African than cosmopolitan Casablan- that they can leave together. The historical ca and more Berber than proud medieval Fès. facts are that the film was set in unoccupied Founded in 1062 by the Almoravid sultan Yos- Africa (under the French protectorate, i. e. part sef bin Tachfin, Marrakesh was to become one of the Vichy France) in December 1941.
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