SVERD LOVSK

EVENT SVERDLOVSK REGION — a portrait of the region in a few facts

Ekaterinburg — the administrative center of the Sverdlovsk region — is an industrial, metallurgical, , and cultural center located between and . It is difficult to find another place in the world in which so many precious stones are concentrated. gems are not just minerals, but a miracle of nature, glorified in fairy tales.

METALLURGICAL INTERNATIONAL EXHIBITION CENTER CIVILIZATION “EKATERINBURG-EXPO” The total area of the complex is To come to the Urals means to 150,000 sq. m: The largest events held: get acquainted with the history of industry and modern technologies. ● 4 exhibition halls: total area — a. SCO and BRIC Summits (2009) Nowadays it is a major center 50,000 sq. m (1 pavilion — 20,000 sq. m, 3 pavilions — b. International Industrial Exhibition of metallurgical and innovative “INNOPROM” (annually since 2010) production. You will feel the famous 10,000 sq. m each); Ural hospitality and all the subtleties c. EU- Summit (2013) ● congress center: total area - of the Ural character in this 41,600 sq. m. (40 conference d. Russian-Chinese Expo (2016 and 2018) “stronghold of the state”, because the rooms, capacity of the main hall — in the Urals are not only up to 5,000 people); e. FIFA World Cup games (2018) the “treasury” of and , but also of great people — masters of ● open exhibition space — f. Global Summit of Production and their craft. 60,000 sq. m. Industrialization, GMIS (2019)

LEADING INDUSTRIES

Ferrous and Engineering Chemical Agriculture Light non-ferrous industry industry industry PLANNING THE MOST VIVID WEATHER YOUR VISIT IMPRESSIONS Explore the imperial route — Accessibility “Romanovs’ Places”, authentic Season Average The presence of a developed monuments of mining civilization, the temperature transport infrastructure provides high Yeltsin Center and nature parks. transport accessibility for guests of the region. Visit the border of Europe and Asia, on the top of the Urals — the Winter to °С Koltsovo International Airport named «Vysotsky», in the depths of the gold -6 -20 after Akinfiy Demidov is one of the mines of the city of Berezovsky. largest regional air ports in Russia Visit the Ural Music Night and the Ural in terms of passenger traffic. In Spring -2 to +13 °С 2019, 42 airlines operated flights to Industrial Biennale. Koltsovo, and the total passenger Energize during rafting on the flow amounted to 6.4 million River, rallying on the Mazda Summer to °С passengers. Distance to the city MX5CUP and skiing from Mount +16 +25 center — 20 km — 25 min. . Buy from the Ural gems, Accommodation box, Demidov’s nail, tray Autumn -1 to +11 °С The number of collective and Artinsky scythe. accommodation facilities in the Try Ivan-tea, Ural dumplings, stroganina, Sverdlovsk region — 538. vareniki, bird cherry and pike seasoned Total capacity — 48 121 places. in Ural style. CONTENT

1. Geography and Nature ...... 8 4. How to get to the Sverdlovsk Region 64 Sverdlovsk Weather and Climate ...... 12 Tourist information centers 65 Region Time zone ...... 12 Capabilities Landmarks and Sights ...... 66 Social Portrait, Religion 12 Main Routes 68 Economy and Production 14 Sector 72 Transport Accessibility ...... 18 Useful Facts and Numbers 74 Main Symbols of the Region ...... 20 Ratings and Prizes ...... 28 Main Events: Business Events 30 Fairs, Festivals, etc. 31 Calendar Plan of Main Events ...... 34

2. Leading Economy Sectors ...... 40 5. Traditions and Customs 78 Industrial Associations and Sectoral Organizations ...... 46 Culture Museums ...... 80 Specialization Research Institutes and Branches of the RAS, Theatres ...... 86 of the Region Leading Universities ...... 47

3. General Data on the Regional Event Industry 50 6. Traditional Cuisine 92 Event Bureau and Marketing Organizations . . . 51 Gastronomic Map Infrastructure Industry Venues 52 of the Region of Traditional Cuisine ...... 94 Sverdlovsk 1 Region Event Passport Sverdlovsk Region

On its territory:

94 municipalities

uniting 47 cities,

99 working settlements and urban-type settlements

and 1 821 rural settlements. Geography and Nature

Ekaterinburg is an administrative through several rang- south-east area. occu- center of the Urals Federal Dis- es that form beautiful onshore py 82.3% of the territory of the trict, a “capital” of the Sverdlovsk cliff rocks with multiple and Sverdlovsk Region. In total, 35.2% Region, one of the largest cities in grottoes. of the mature forests is , Russia. 33.8% — -trees, 16.3% — - Mineral waters for balneothera- trees, 15.5% — , and 5.7% — The highest point is the Konzha- py, as well as for medical drinking cedar. kovskiy Rock Mountain (1,569 m). and dining use are widely spread The Sverdlovsk Region is the largest Ural The Northernmost point is the on the territory of the Sverdlovsk Fauna of the Sverdlovsk Region Yanygkhachechakhl Mountain Region. Thus far 29 underground represents a typical forest com- region comprised in the Urals Federal (1,023.8 m). water deposits (sites) have been plex with species of polyzonal areal District. The Region covers the middle developed on the territory of the types. 66 mammalian species, 228 Main rivers: rivers of the River Sverdlovsk Region. bird species, 6 species of reptile, 9 and northern parts of the , basin ( River, River, species of amphibians, and 48 fish and western margins of the West Siberian River) and the River basin Flora: conifer and mixed forests; species have been registered on (Chusovaya River, River). The forest steppes in the extreme the territory of the Region. Plain. Its area is 194 307 sq. m; it extends largest lakes of the Region are Pe- lymsky Fog Lake, Vagilsky Fog Lake. 660 km from the North to the South, and The largest water-dividing lakes are 560 km from the West to the East. Iset Lake and Tavatuy Lake.

Chusovaya River is a left-bank trib- utary of Kama River and the most picturesque river of the middle Urals. Winding whimsically among cliffed coasts it brings its waters through spurs of the Ural Moun- tains. On its way the river cuts

8 9 Event Passport Sverdlovsk Region

such as Druzhba (Friendship), Ara- kaevskaya, Katnikova and others (59 caves in total) are located here. Biologically, the territory of the park is a border between two landscape zones of the middle Urals: taiga and forest steppes.

Nature Park “Bazhovskie Mes- ta” (Places of Bazhov), SBI of the Sverdlovsk Region, is largely locat- ed on the territory of the ancient Middle Massif formed with paleotypal rocks of more than 1 bln years old. The territory of the park is rich and diverse: un- disturbed natural landscapes have been kept here; it’s inhabited by rare representatives of flora and fauna; there are unique historical objects. The main forest forming species are pine-trees and - and animals, typical and unique ries, such as wharves, metallurgic es that account for about 99% of ecological systems. plants, and a Literal and Historical the wooded lands of the region. Complex “Visim — the Birthplace of Nature Park “Bazhovskie Mesta” is Nature Park “River Chusovaya”, Ural Writer D.N. Mamin-Sibiryak”. named after a famous Ural writer SBI of the Sverdlovsk Region. P.P. Bazhov, since Ural is the birth- Currently the area of the park Natural Mineralogical Reserve “Re- place of P.P. Bazhov himself and is 84,560 ha. The park consists zhevskoy”, SBI of the Sverdlovsk his most poetic tales. of two areas — the Chusov one Region. It covers the central part of Natural Reserves which is directly adjacent to Riv- the unified geological and miner- Forests of the Denezhkin Kamen er Chusovaya, and the Visim one alogical system known as the Ural (Money Stone) Natural Reserve. which is located near Visim settle- Semi-Precious Band. The reserve Forests are the main type of veg- ment, where historical sites of the occupies the area of 39,500 ha in Specially protected natural sites of federal and regional significance. There are 529 spe- etation in the reserve, they oc- Demidov family are still preserved. the City District. The territo- cially protected natural reservations (SPNR) in the Sverdlovsk Region, including 5 SPNRs cupy almost 96% of its territory. 38 natural monuments located on ry of the reserve can boast with of federal significance, 506 SPNRs of regional significance, and 18 SPNRs of local signif- A unique feature of the reserve is the territory of the park are sites unique natural monuments and icance. The total SPNR area is 1,307,405.55 ha, or 6.73 % of the total area of the Sverd- defined by two areas of virgin tai- of special concern and exploration mineral mines (Aduisky Kamen, lovsk Region. ga located in the southern part of (most of them are sea cliffs — so- Shaitan Kamen and Semeninskaya Maly City, as well as Bolshoi Sutuk called “fighters”), as well as 192 Mine), historical monuments, geo- and Kuliga. The main goal is to pre- Red Book species of plants and morphological and botanical natu- serve and study natural processes animals, a complex of archeolog- ral monuments, where rare plants Nature Park “Olenyi Ruchyi” (Deer and phenomena as they are, as ical monuments — sanctuar- grow naturally in quantities, nu- Streams), the State budgetary in- well as genetic heritage of vege- ies of the Stone Age, monuments merous animals, birds and insects stitution (SBI) of the Sverdlovsk table an animal worlds, separate of mining and metallurgical past inhabit. The Natural Mineralogical Region, is located in the South- species and communities of plants of Ural of the 18th–19th centu- Reserve “Rezhevskoy” constant- West of the Region and occupies ly researches the protected area, the area of 18,871 ha in the lower accumulates the information base, course of Serga River. There are invites educational establish- 22 natural and historical sites with ments to cooperate through ar- a status of natural monuments lo- rangement of summer geological cated on the territory of the park. schools and internships; interacts The valley of Serga River flowing with various educational establish- through the territory of the park ments, centers of extracurricular is notable for the abundance of activities, libraries, museums, tour- archeological monuments that are ist agencies and firms, mass media. about 14,000 years old. It’s here Due to its wide popularity abroad where encampments of ancient the reserve is annually visited by people and cave drawings were groups of foreign tourists. discovered. The largest caves,

10 11 Event Passport Sverdlovsk Region Weather Time Zone

Regional time zone in the format UTC +2 The climate The average temperature in The amount of is continental January is from −16 to −20 °C; precipitations the average temperature in July is about 500 mm is from +19 to +30 °C. per year.

The average amount of precip- the climatic conditions, an average The largest ethnic groups itations is 350–400 mm in the vegetational season in the Sverd- of the Sverdlovsk Region South-Eastand 500 mm in the lovsk Region is about 130 days only. North, while in mountainous areas Due to the geographic location the Nationality Total number it exceeds 500–600 mm. Due to weather can change in no time. The 3 684 843 (90,6 %) The Tatars 143 803 (3,5 %) The Ukrainians 35 563 (0,9 %) The 31 183 (0,8 %) Social Portrait, Religion The Germans 14 914 (0,3 %)

he population of the Sverd- The Mansis belong to small-num- lovsk Region, according to bered peoples comprising 5 iso- Tthe Federal State Statistics lated groups depending on their Service as of January 1, 2019, is habitat: (Lozvinsky 4.32 mln people, 3.67 mln of which settlement), Cherdyn ( live in cities, and the rural popula- River), (Chusovaya River), tion amounts to 658,000 people. (Klenovskoye and The population density is 22.21 Bisertsksettlments), . people per sq. km. It is the fifth largest region in Russia by popu- The middle Urals is a multination- Religion lation. al place, where about 160 peoples live: the Russians and the Tatars, 789 religious organizations of 19 denominations The first people appeared in the the Bashkirs and the Mari, the function in the Sverdlovsk Region. Urals approximately 100,000 Azerbaijani and the Germans, the years ago. The Bashkirs, the Ta- Belarusians and the Armenians, The most numerous denomination in Ekaterinburg tars and the Mari have inhabit- the Chuvashes and the Kirghiz, is Orthodox Christianity. The Ekaterinburg ed this region for a few centu- the , the Udmurts, the archdiocese of the Russian Orthodox Church is lo- ries only. However, before those Jewish people and representa- cated in Ekaterinburg. ethnic groups came to the land, tives of many other nationalities. it had already been occupied. The Mansis that were called the Voguls before the Revolution were among indigenous peoples. The largest cities of the Sverdlovsk Region are Even now rivers and settlements called “Vogulkas” can be found on the Ural map. The culture of Ekaterinburg — 1 526 903 people; the Yudino settlement (10th – Nizhni Tagil — 351 417 people; 13th centuries) gave birth to monuments that are well known Kamensk-Uralski — 167 765 people; in wooded lands of Transurals — 143 105 people; along Tura, Tavda and Lozve rivers and their tributaries. In the North — 103 841 people; the population was influenced by — 82 888 people. the culture of the Khanties, and in the South — by .

12 13 Event Passport Sverdlovsk Region Economy and Production Industry Economy of the region is highly diversified with a focus on he economy of the Sverd- processing industry. The most competitive industries are lovsk Region has always metallurgical production and machine engineering. Tbeen industrial by its nature and it still is: a significant part of added value is created in indus- The Structure of Sverdlovsk The volume of GRP in trial . Region’s GRP by Lines The industrial production index for of Businesses 2018* was 2.25 trln rub. a full range of organizations, ac- cording to the Federal State Statis- tics Service for the Sverdlovsk Re- gion, in 2019 amounted to 101.7 % of the level of 2018. Processing 4% Construction 31% industries The industrial production index for a full range of organizations, according to the Federal State By types of activity, production indices in 2019 Statistics Service for the Sverd- to the level of 2018 amounted to: lovsk Region, in 2019 amounted Professional, academic and processing industries — 102,8 %, 4% to 101.7% of the level of 2018. ● Wholesale and retail; repair technical activities ● electric power, gas and steam supply — 102,9 %, of wheeled transport and Among manufacturing industries, 17% a significant increase in physi- ● extraction of commercial minerals — 102,6 %. motorcycles cal production volumes was ob- served in printing and copying media — 1.7 times; in the pro- In addition, high growth rates ucts — 104.4 %. In metallurgical Health and social services 4% duction of medicines and ma- were observed in clothing pro- production, the production index activities terials used for medical purpos- duction — 113.5 % compared to amounted to 102.6 % of the level es — 1.5 times; in the repair and the level of 2018; paper and pa- of 2018. 9% Transportation installation of machinery and per products — 108.1 %; comput- and storage equipment — 1.4 times. ers, electronic and optical prod-

Management and related 3% additional services

Finances 6% Real estate operations

Education January-July 2019 large growth on January-July 2018, 3% and medium organizations including the industry of hospi- Inof the Sverdlovsk Region tability and public catering (2.2 received positive financial results times), extraction of commer- (profit except for losses) in the cial minerals (2 times), metal- amount of 250.2 bln rubles, which lurgical production (1.7 times), State administration and 4% Education and communication is 1.6 times more than in Janu- food production, manufacturing defense; social support 3% ary-July 2018. of ready-made metal products, activities machinery and equipment not- Earnings of profit-making orga- withstanding (1.6 times), manu- nizations in January-July 2019 facturing of rubber and plastic amounted to 267.2 bln rubles, goods, water supply, waste- or 143.9 % on the level of Janu- water disposal, construction Electric power, gas and steam ary – July 2018. (1.5 times), electric power, gas Other 4% supply; air conditioning 7% and steam supply, air condition- Some kinds of activities were ing (1.4 times). marked with significant profit

*due to the peculiarities of statistical ac- 14 counting, the data are presented for 2018 15 Event Passport Sverdlovsk Region

ccording to the statement At the same time, electric power Housing Electric Power of the OJSC “SO UPS Sverd- consumption in the electric power Construction Alovsk Regional Dispatch- system of the Sverdlovsk Region for ing Office”, in January-Septem- the accounting period amounted to ccording to the Federal State Sta- Private developers built 846.900 sq. m. ber 2019 electric power plants of 31.61 bln kWh (reduction by 0.4 %). tistics Service for the Sverdlovsk Re- of residential space that has already been the Sverdlovsk Region produced The power output into the mains Agion, residential houses of the total commissioned for operation (50.6 % of the 41.014 bln kWh of electric pow- via transmission line intercon- area of 1,674,400 sq.m. (or 111.5 % on the total commissioned residential space), or er, which was 4.8 % more on the nections in January – September level of January – November 2018) were 116.4 % on January – November 2019. same period of the previous year. amounted to 9.404 bln kWh. commissioned for operation in January – August 2019 due to all sources of funding.

Mining and Metallurgical Complex Machine Engineering Chemical Industry It includes three integrated types The main products of the chemi- of economic activity: the produc- cal complex: synthetic resins and It includes the following types of economic activity: It includes the following types of economic activi- tion of chemicals and chemical plastics, perfumes and cosmetics, mining, metallurgical production, manufacture of fin- ty: production of computers, electronic and optical products, rubber and plastic prod- sulfuric acid, industrial gases, chro- ished metal products, except machinery and equip- products, production of electrical equipment, pro- ucts and the production of medi- mium compounds, medicines and ment, production of chark and petroleum products. duction of machinery and equipment not elsewhere cines and materials used for medi- pharmaceutical substances, rub- classified, manufacture of motor vehicles, trailers cal purposes. ber products, plastic compounds. and semi-trailers, manufacture of other vehicles and equipment, repair and installation of machin- ery and equipment, manufacture of other finished products.

Key competencies of engineering enterprises of Agro-Industrial Timber Industry the Sverdlovsk region are: defense engineering; railway engineering; production of optoelectronic Complex systems; nuclear engineering; production of equip- The main types of agricultural It is represented by three en- and cardboard, wallpaper, round ment for the oil and gas complex; production of products: grain, potatoes, vegeta- larged economic activities: wood timber, wood fuel pellets, fur- metallurgical equipment, compressor, ventilation bles, eggs, milk, meat of cattle and processing and the manufacture niture, wooden house kits, box and hydraulic equipment; electrical and power en- poultry, marketable fish. of wood and cork products, ex- containers, charcoal. The greatest Technological section of the metallurgical complex, gineering; production of control systems and auto- cept furniture, the production of successes in the field of import sub-sectors: ferrous metallurgy, including: own met- mation of technological processes; production of straw products and weaving ma- substitution were achieved in the allurgical production, pipe industry, ensuring pro- medical equipment. terials, the production of paper areas of production of plywood, duction (production of ferroalloys, refractories and and paper products and the man- cardboard and furniture. castings); non-ferrous metallurgy, including: produc- ufacture of furniture. tion of heavy non-ferrous metals, production of light Light industry non-ferrous metals, enterprises for the production of It includes three enlarged types of The main products of the timber stainless and special steel grades. economic activity: the production industry: lumber, plywood, par- of textiles, clothing, leather and ticle board and fiberboard, paper leather products.

16 17 Event Passport Sverdlovsk Region Main Traffic Arteries 30 500 km 3 600 km Hard surfaced Railways roads

Direct scheduled and charter flights to world Map of regular flights capitals:

Paris, Barcelona, Transport accessibility Rome, Munich, Prague, St. Petersburg Heraklion, Thessaloniki, Ekaterinburg Rhodes, Burgas, Larnaca, The Sverdlovsk Region is an important transport hub — it’s a place, where railways, highways and air routes of Tel Aviv, Istanbul, Munich All-Russia importance meet, including the Trans-Siberian Bodrum, Nur Sultan, Railway. The density of railway and road networks exceeds Nur Sultan average indicators of the country. Yerevan, Dushanbe, Paris Prague Dubai, Beijing, Harbin, Istanbul Xi’an, Sanya, Monastir, Rome Baku Beijing Djerba, Phuket, , he Sverdlovsk Railway ranks a title of The Best Airport of the among Russian Top Three Year among CIS Countries. In 2019, Utapao, Nha Trang, T largest main railway lines. the airport won the WorldAirpor- Tel Aviv The railway handles a traffic of tAwards award in the nomination Fukuok, Goa. trains from central and north- “The Best Regional Airport in Rus- western of European sia and the CIS Countries”. Dubai Russia to , and the in a seamless way. Koltsovo Airport is one of the larg- Ural Airlines is among the top The headquarters of the railway is est regional air ports in Russia in 5 largest Russian airlines (Rosavi- in Ekaterinburg. terms of passenger traffic, and is ation rating for January-December 2019). 9.616.908 passengers were part of the «Airports of the Re- Duration of flights from Ekaterinburg Koltsovo International Airport gions» holding. It has the status transported for 2019 (+6.5% com- pared to 2018). The geography of named after Akinfiy Demidov is of an airport of federal impor- Nur Sultan — 1 hour 50 minutes Munich — 5 hours 10 minutes one of the largest regional air- tance. In 2019, 42 airlines oper- flights has more than 200 destina- Moscow — 2 hours Dubai — 5 hours 15 minutes ports in Russia by passenger ated flights at the airport in Ekat- tions. Annually, flights are added to traffic. It is a part of the Airports erinburg, and the total passenger new cities of Russia, the CIS and St. Petersburg — 3 hours Tel Aviv — 5 hours 25 minutes of Regions Holding. It’s an airport traffic amounted to 6 million 363 foreign countries. Base airports for Baku — 3 hours 20 minutes Rome — 5 hours 40 minutes of federal importance. thousand passengers. In 2019, 42 the airline: Moscow (Domodedo- airlines operated flights at Ekat- vo) and Ekaterinburg (Koltsovo). Prague — 4 hours 45 minutes Paris — 5 hours 55 minutes The Koltsovo Airport won the Best erinburg Airport. The geography Istanbul — 4 hours 45 minutes Beijing — 6 hours Airport of the Year Competition of flights included 109 regular and several times, in 2000 it was given charter passenger destinations.

18 19 Event Passport Sverdlovsk Region Basic Symbols of the Region

Industry

Sverdlovsk region from the Demidov time of the In the Sverdlovsk region, there are many large com- mining-factory civilization is “the supporting edge panies whose brands are known around the world, of the state, its earner and blacksmith”, the largest such as Group, the largest producer of steel industrial center of the country. and metal, SUAL group, Ural Mining and Metallur- gical Company (UMMC), Uralmashzavod, which is Today, the industry of the region is a large diversi- part of the “United Engineering Plants”, “Pipe Met- fied complex, the structure of which shows a high allurgical Company”, “”, “Ural Opti- proportion of the basic industries — ferrous and cal and Mechanical Plant”, “Machine-Building Plant non-ferrous metallurgy, mechanical engineering. In named after M.I. Kalinin”, “Uraltransmash”, NGOs addition, the region has sufficiently developed the “Automatiki” and other companies. chemical and pharmaceutical industries, as well as Ural Mountains the timber industry. The region holds a leading po- sition in the country in the production of freight The Ural Mountains is a unique natural site of our cars, drilling rigs, and new generation trunk electric country. “Ural” in Bashkir means “a belt”. There is locomotives. a legend about a giant who wore a belt with deep pockets. He hid all his wealth in them. The belt was huge. Once the giant stretched it, and the belt lay across the earth. From the cold in the north to the sandy shores of the southern . Thus the Ural Range was formed. Sverdlovsk region is one of the largest in Russia in Metals and Natural Resources terms of proven reserves and predicted resources The Ural Mountains, crossing Russia from north to of various minerals and belongs to the oldest min- south and have a length of more than two thou- ing regions of Russia. sand kilometers, are the border between the two parts of the world and the two largest parts of the The natural resources of the region, its “under- country. The heights of the Polar and Northern ground storerooms”, are truly unique: rich reserves Urals are about 1 000 m. The Middle Urals, on the of oil, gas, , potassium salts, gypsum. Numer- territory of which the Sverdlovsk Region is located, ous, often complex deposits are concentrated are 600–800 m on average. in the region — iron, copper, nickel, gold, silver, etc.

20 21 Event Passport Sverdlovsk Region

Lizard

Of all the diversity of lizards only three species can be found in Ural. Anguine lizards, sand lizards and common lizards. However, it didn’t stop those agile reptiles from becoming a symbol of Ural. These lit- tle creatures have a very important task. They are to guard treasures hidden in rich depths of Ural. According to folk beliefs of Ural, the Mistress of the Copper Mountain herself could turn into a lizard. Depending on her mood, she could appear in front of someone as a small lizard in a crown or an ee- rie creature combining features of a woman and a lizard. In the Urals lizards can be placed on various Ural gold Gem-stones of Ural products, such as magnets or caskets.

Among many domestic gold-bearing provinces, the Unique gem-stones produced in Ural are consid- Urals occupy a special place ­— the cradle of Rus- ered one of the most precious mineral treasures of sian gold mining. The beginning of gold mining in the country. Russia is considered to be May 21 (June 1) 1745, when Erofei Markov, who found gold in the Urals, Ural is particularly famous for its gem-stones — announced his opening in the Office of the Main precious, semi-precious and ornamental stones Board of the factories in Ekaterinburg. In recent (, , aquamarine, imperial , red years, a new type of vein-disseminated gold miner- manganese, malachite, etc.) Depths of mountains alization has been discovered that is not tradition- contain over two hundreds of various minerals. al for the Urals; the exploitation of the Vorontsov deposit has begun; as a result, gold production in the Sverdlovsk region has more than doubled over a short period. In 2018, production amounted to 6,475.6 tons.

Motorcycle “Ural” Malachite Russian motorcycle manufactured at the Irbitsky motorcycle plant (Sverdlovsk region, Irbit). In the Malachite as an ornamental stone has been known vast majority of cases, it is operated with a side- to people for a long time. Before its commercial de- chair. Motorcycle models are available with or with- velopments started in the 18th century, the stone out sidechairs. Currently successfully exported to had been considered precious. many countries of the world. It was Pavel Petrovich Bazhov who made malachite the Ural brand. Due to his works based on Russian folk tales and fables, malachite got to be associat- ed with Ural craftsmen closely. The writer created a whole collection of stories under the title The Malachite Casket.

Even amateurs can distinguish between the Ural malachite and stones of different origin. Its pattern resembles lace and does not have perfectly round shapes or strict parallel lines.

22 23 Event Passport Sverdlovsk Region Famous people of the region

Akinfiy Demidov An iconic figure for the Urals, despite the fact that Akinfiy Demidov was born in Tula. Akin- fiy Nikitich Demidov is a Russian businessman from the Demidov dynasty, the founder of the min- ing industry in the Urals and Sibe- Pavel ria. Participated in the construc- Bazhov Popov tion and management of the Ural factories. Creator of Russia’s first Russian and Soviet writer, folklorist, publicist, jour- Russian physicist and electrical engineer, professor, reference collection of and nalist. Born January 27, 1879 in the family of a min- inventor, state adviser, honorary electrical engineer. minerals. ing worker. He gained fame as the author of the Ural Inventor of the radio. tales. One of the most famous characters was the Mistress of the Copper Mountain from the tale “”, Stepan from the tale “Malachite Box” and some others.

Dmitry Konstantin Mamin-Sibiryak Novoselov Russian writer, playwright. He made a significant Russian and British physicist. Winner of the 2010 contribution to the development of the Russian lit- Nobel Prize in Physics, member of the Royal Soci- erary language. He is famous for his tales, essays, ety of . As of March 2019, he has more than novels. The author of such works as: “The Gray 160,000 citations of his works, was born in Nizhny Neck”, “From the Urals to Moscow”, “Reception”, Tagil. The first president of the Rus- “Bread”, “Privalovskiye Millions”. sian Federation, was born in the of Butka, Talitsky district of the Sverdlovsk region. He lived most of his life in Sverdlovsk, be- Vladislav Krapivin fore moving to Moscow, he held the post of First Secretary of the Soviet and Russian children’s writer. In total, more than 200 editions of Sverdlovsk Regional Committee the writer’s books in various languages of the world have been published. of the Communist Party. Since 2006, the annual International Children’s Literary Prize named after V.P. Krapivin has been awarded. He was awarded the title “Honorary Citi- zen of the Sverdlovsk Region”, the of the Red Banner of Labor and the Order of Friendship of Peoples.

24 25 Event Passport Sverdlovsk Region

Kostya Tszyu Konstantin Borisovich Tszyu (Kostya Tszyu) — Soviet, Russian and Australian boxer. Three-time champion of the USSR (1989-1991), two-time European champion (1989, 1991) and world champion (1991) among amateurs, absolute world champion (according to WBC / WBA / IBF) among professionals. Honored Master of Sports of the USSR.

Vladimir Nikolay Shakhrin Kolyada Soviet and Russian rock musician, singer, guitarist, Russian playwright, actor, prose writer, screenwrit- songwriter, founder and unchallenged leader of the er, theater director, Honored Artist of the Rus- Chayf group, ambassador of the Urals. sian Federation, laureate of the international prize named after K. S. Stanislavsky. The plays of a living classic are performed in theaters of Russia and the world, and each production of Kolyada-Theater is an event in the theatrical life of the country. Pavel Alexander Datsyuk Popov Russian hockey player, center forward. Olympic cham- Soviet and Russian swimmer, four-time Olympic Nikolay Karpol pion 2018, world champion 2012, two-time winner of champion, six-time world champion, 21-time Euro- Soviet and Russian volleyball coach. He headed the the Stanley Cup 2002, 2008, winner of the Gagarin pean champion, multiple world and European re- women’s teams of the USSR, CIS, Russia and Belar- Cup 2017, champion of Russia 2005, bronze med- cord holder, Honored Master of Sports of the USSR us. President and head coach of the Uralochka-NT- alist of the Olympic Games 2002. Honored Master (1992), cavalier and honorary member of the Inter- MK club Ekaterinburg. Honored Coach of the USSR. of Sports of Russia. The only hockey player in the national Olympic Committee, one of the dominant Honored Trainer of the RSFSR. Honored Worker of world to win the Olympics, World Cup, Stanley Cup world-class swimmers in 1990s. Physical Culture of the Russian Federation. and Gagarin Cup. Honorary Citizen of Ekaterinburg. In January 2017, Datsyuk was included in the list of He was awarded the Order of the Red Banner of La- 100 greatest hockey players in the history of the NHL. bor, Friendship of Peoples and “For Services to the ” III degree. Twice awarded the Sports Oscar in the nomination “The best volleyball coach among women’s teams.” Honorary Citizen of Ekat- erinburg, and Sverdlovsk Region.

Uralskie Pelmeni

Russian creative association from Ekaterinburg, Anton Mikhalina working in the comedy genre. Organized in 1993 Shipulin Lysova as a KVN team. One of the most popular KVN teams, the champions of the Major League of Russian biathlete, 2014 Olympic relay champion, Mikhalina Lysova is a Russian biathlete and skier KVN 2000. bronze medalist of the 2010 Olympic relay race, who competes among athletes with disabilities, a 2017 world relay champion, six-time medalist of the six-time Paralympic champion, an eight-time silver world championships. Winner of the small World medalist and a three-time bronze medalist at the Cup in the classification of mass starts (2014-2015). winter Paralympic games in cross-country skiing Absolute champion of Europe among juniors 2008. and biathlon (2010, 2014, 2018), competing in the Two-time winner of the Champions Race in mixed class of visually impaired athletes. Four-time world relay, two-time winner of the Champions Race in champion and three-time world silver medalist mass start. Honored Master of Sports of Russia. (2011). Honored Master of Sports of Russia.

26 27 Event Passport Sverdlovsk Region Ratings and Prizes Ratings Prizes

In 2017 Evgeny Kuivashev, Governor of the Sverdlovsk Region, became a On April 19, 2019, the Fitch Ratings International Rat- According to the results of the VIII National Event laureate of the Global Eco Brand Award, the major award for international ing Agency changed its forecast for the Sverdlovsk Tourism Prize Russian Event Awards 2019, more than ecologists, for holding large-scale educational projects in field of environ- Region from ‘Stable’ to ‘Positive’ and confirmed the 200 projects from 51 regions of Russia, and 2 foreign ment protection and rational use of natural resources. long-term issuer default rating of the region in na- projects from Belarus and were presented in tional and foreign currencies on BB+ Level. The cur- Samara. Sverdlovsk region took 1st place and scored rent issue rating (senior unsecured rating of the re- 406 points, confidently breaking away from the clos- Following the results of Golden Mercury, the national prize in field of en- gion) was also confirmed onBB+ Level. est pursuer of the Republic of , gaining 289 trepreneurship, the Sverdlovsk Region was considered a leader in the nom- points. ination “Region with the Most Favorable Conditions for the Development of Entrepreneurship”.

The Expert RA Rating Agency assigned a credit rating on ruAA- Level to the Sverdlovsk Region, according In 2018 the Sverdlovsk Region received the International FIJET Gold- to the Russian national scale, the forecast is ‘Stable’, en Apple Award in field of tourism. and the issue rating is ruAA-. Such a rating was as- In 2019, the Sverdlovsk Region was marked as an signed to the Sverdlovsk Region for the first time and “Event Locomotive” as part of the RussianBusi- it is long-term. A credit rating of such a level shows a nessTravel & MICE Award. Special nomination for the high level of credit quality/financial reliability/business best MICE region, first established by the National solvency of the region compared with other entities Congress Bureau of Russia in 2019. of the rating in the Russian Federation.

It won the third prize of the ROSINFRA National Infra- In 2019, according to the version of the R&C ex- structure Award in the nomination ‘Best PPP Project hibition research center, the Sverdlovsk Region in the Housing and Public Utilities Sector’ with the took the 2nd place in the ranking of the event project for reconstruction of heat supply facilities potential of the regions of Russia, second only to and the centralized hot-water supply system of the St. Petersburg and the Leningrad Region. Berezovsky city of the Sverdlovsk Region.

The research of PWC and the Calvert 22 Foundation In field of SME promotion the Sverdlovsk Region took has shown: Ekaterinburg holds the fourth place in the 9th place by efficiency of the region in creating Russia after Moscow, St. Petersburg and by a awareness for entrepreneurs about possibilities of level of creative capital. The rating is based on five business development and available state support core modules — city, people, business, authorities and measures in the joint research of the Ministry of Eco- brands. Ekaterinburg has taken the first place in the nomic Development Russian Federation and OP RBC country by indicators of ‘government transparency’ TV. and ‘media presence’ and the second place — by avail- able creative resources.

Ekaterinburg takes 2nd place in the “Rating of the The Sverdlovsk Region took the 7th place in the Na- event potential of the Russian regions in 2019”. Rat- tional Tourist Rating held by the Rating Center of In- ing is conducted by R&C Market Research Company. formation Communication and Otdykh v Rossii (Rest in Russia) Magazine.

28 29 Event Passport Sverdlovsk Region Main Events

Large-scale Russian events with participation of representatives of ● Stenograffia is an international was second only to Nizhny Business federal agencies of executive authority are held in the region on the Fairs, street art festival held annual- Novgorod Fair. Thousands of yearly base, including: ly in Ekaterinburg on the first Russian and foreign merchants weekend of July. Truly interna- gathered here. Today, the Ir- Events Festivals tional. Turns walls and street bit Fair attracts visitors with ● The International Industrial Trade Fair INNOPROM, the largest trade spaces into works of art, fuel its goods, sports games and fair in Russia held in Ekaterinburg annually since 2010. Since 2011 for a regional identity, an occa- unique performances. it has been held on the base of the Ekaterinburg-Expo Exhibition sion to see the familiar is un- Complex. In 2012 the INNOPROM Trade Fair was assigned the fed- Annually the region hosts: usual, like the first time. ● The International Scything eral status by the . Tournament — the festival takes ● Ural Music Night is a large-scale ● The Ural Industrial Biennale of place in the historical home- festival that has been held an- Contemporary Art is one of land of the Russian scythe — ● The 100+ Forum Russia International Forum of High-rise and Russia’s largest international in the village of Arti, where Unique Construction — the international professional congress and nually since 2015 with the par- ticipation of more than 2,500 projects in this field. A constant an indispensable agricultural exhibition on planning, construction, funding and exploitation of theme of the project is the in- tool has been produced for high-rise and unique constructions of any use. musicians. In 2019, 300,000 people attended the Ural Mu- dustrial specifics of the Urals. more than 200 years. The main sic Night. The opening of the fifth Ural event is a field competition in Industrial Biennale took place national costumes for scyth- ● WorldSkills Hi-Tech, the National Championship of cross-cutting blue-collar professions of high-tech industries — the most large- ● The Crazy Days Festival — in 2019 in Ekaterinburg at the ing for speed, endurance and scale competition of professional excellence in Russia for young a Russian version of LaFolle- current Optical and Mechanical skill. Within the festival, master specialists at the age of 18–28 who work at the largest domestic Journee invented by Rene Mar- Plant. The theme of the project classes are held on scything industrial enterprises. The competition has been held in Ekaterin- tin more than 20 years ago. was “Immortality.” and beating braids. burg since 2014. The Festival originates from Nantes (). The Festival ● “Pokrovsky Frontier” is an annual ● inclined tower day is brings together hundreds of military-historical festival, in the an annual celebrated ● The Russian-Chinese Expo has been held annually since 2014 by performers and the audience of framework of which the largest in Nevyansk since 2003. The the alternation of the host countries: Russia (Ekaterinburg) and dozens of thousands: there are reconstruction of the battles of Demidov inclined tower is one (Harbin). In 2018, the exhibition became the largest platform concerts last less than an hour, the Civil and Great Patriotic War of the most visited sites in the for bilateral communication between Russia and China. The key affordable prices for tickets, takes place in the Sverdlovsk Middle Urals, a unique creation topics of the forum are interregional cooperation between Russia concert halls in the very center Region. The regional military-his- that has no analogues in Rus- and China, as well as bilateral partnerships in the financial, agri- of Ekaterinburg and outdoor torical festival, held to preserve sia or in the world. Interactive, cultural, scientific, technical, technological spheres, in mechanical festival performances. historical memory among the theatrical performances and engineering and high technology. population of the Ural Feder- master classes from folk arti- al District, patriotic education sans are an integral part of the of youth, the development of holiday. folk crafts, cultural and gaming areas and crafts, as well as the ● Builder’s Day in Ekaterinburg. strengthening of interregional In 2019, more than 60 thou- and international relations. sand guests came to the Ekaterinburg Park named after ● The Irbitsky Fair arose in the Vladimir Mayakovsky on the Day 1630s in the settlement of Ir- of the builder to see a show of bitskaya and throughout the equipment and learn the secrets 19th century in terms of trade, of construction specialties.

30 31 Event Passport Sverdlovsk Region XXXII World Summer Universiade of 2023 in Ekaterinburg

Ekaterinburg received the right to host the World Summer Universiade in 2023.

orld Summer Universiade On July 2, 2019 in Naples (Italy), a The World Summer Universiade Competitive and training events will be held at 33 sports facilities 2023 — international contract was signed for the right will be held in Ekaterinburg from (24 existing and 9 new sports facilities) located in Ekaterinburg, Wand national student to host the Universiade between August 8 to 19, 2023. The com- sports competitions held by the the organizers — FISU, the Russian petition program involves compe- the city of Verkhnyaya and the Sysert city district. International University Sports Student Sports Union, ANO Uni- titions in 18 sports. 246 sets of Federation (FISU). versiade—2023, the Administra- will be played. tion of the city of Ekaterinburg and the Government of the Sverd- lovsk Region. Decree of the President of the Russian Federation dated 02.01.2020 No. 4 “On the preparations for the XXXII World Summer Universiade of 2023 in Ekaterinburg”.

32 33 Event Passport Sverdlovsk Region Calendar Plan of Main Events for the Next Four Years ● Exhibi- ● Agricultural Exhibition-Fair tion EXPOTRAVEL — 2020 “Autumn Blues — 2020” XI Eurasian Economic Youth ● September Forum ● Week of industry exhibitions ● Open Innovations Startup Tour “GRAND EXPO-URAL — 2020” February 2020 February May VI Ural Industrial Biennale of 2020 XXI specialized exhibition 2021 ● ● ● Music festival “Big Love Show — Contemporary Art May “Agroindustrial Forum” and ● Music festival “Big Love Show — ● World SportAccord — 2021 2020” IV Gastronomic festival “Eur- 2021” Summit ● Week of industry exhibitions ● Museum Night — 2020 Asia-FEST” “GRAND EXPO-URAL - 2021” ● Museum Night – 2021 March ● European Sambo Championship ● Builder’s Day 2020 March ● XXII specialized exhibition among men, women (combat “Agroindustrial Forum” and ● XIV specialized exhibition XV specialized exhibition June sambo) ● XIX Russian-Kyrgyz Interre- ● V Gastronomic festival “Eur- “GKH-PromExpo — 2020” “GKH-PromExpo — 2021” gional Conference ● International Music Festival Asia-FEST” ● 19th specialized exhibition of June ● 20th specialized exhibition of “Ural Music Night — 2021” Builder’s Day 2021 technologies and equipment for October technologies and equipment ● ● International Music Festival XI International BBQ Festival mechanical engineering, met- ● International Tourism Exhibi- for mechanical engineering, ● “Ural Music Night — 2020” BBQ WORLDFEST alworking industry and welding tion “SUMMER 2020” metalworking industry and October production “Metalworking. Svar- ● X International BBQ Festival welding production “Metal- ● International forum and exhi- International Tourism Exhibi- ka-Ural” BBQ WORLDFEST working. Svarka-Ural” July ● bition of high-rise and unique tion “SUMMER 2021” ● International educational ex- construction “100+ Forum ● International educational ex- XII International Industrial Exhi- July ● International forum and exhi- hibition-forum “SMART EX- Russia” hibition-forum “SMART EXPO- bition “INNOPROM” ● ● XI International Industrial Exhi- bition of high-rise and unique PO-URAL” URAL” bition “INNOPROM” November ● Exhibition-fair of folk crafts construction “100+ Forum ● All-Russian Congress “Industrial ● All-Russian Congress “Industri- “Ivan & Marya” Russia” ● Exhibition-fair of folk crafts Ecology of Regions” ● National Championship al Ecology of Regions” “Ivan & Marya” of pass-through workers in ● Music Festival “Crazy Days” ● X International Music Festival ● XI International Music Festival November ● Music Festival “Crazy Days” high-tech industries using the Bach Fest Bach Fest ● Festival of Orthodox Culture WorldSkills Hi-Tech method “Tsar’s Days — 2021” National Championship of pass- ● Festival of Orthodox Culture ● ● Final of the World Cup in ski ● Final of the World Cup in ski through workers in high-tech “Tsar’s Days — 2020” ● Exhibition-Forum “Education International street art festival jumping in Nizhny Tagil among jumping in Nizhny Tagil among ● industries using the WorldSkills and Career in the Urals” “STENOGRAFFIA” women “Blue Bird” — 2020 ● International street art festival women “Blue Bird” — 2021 Hi-Tech method “STENOGRAFFIA” ● XIX interregional specialized Military historical festival ● International judo competition ● Exhibition-Forum “Education exhibition “Mother and Child “Pokrovsky Frontier” ● for men and women “Grand ● Military historical festival 2020” April and Career in the Urals” Slam” “Pokrovsky Frontier” XI International Scything Tour- ● International specialized exhi- ● XX interregional specialized ● “InterFood Ural 2020” — an nament ● ● 2020 World Chess Champion- ● X International Scything Tour- exhibition of food products, bition-forum of modern medi- exhibition “Mother and Child ship Candidates Tournament nament packaging and equipment for cal technologies “Healthcare of 2021” the food industry the Urals — 2021” August ● Youth Forum of the Ural Feder- ● “InterFood Ural 2021” — an ex- April al District “UTRO-2020” ● XV Theater Festival “Kolyada ● Exhibition “Caliber 20.21. ● Vienna Music Film Festival hibition of food products, pack- Weapons and hunting. Fishing aging and equipment for the ● International specialized exhi- Plays” Gastronomic festival “O, da! August and outdoor activities” ● food industry bition-forum of modern medi- Eda!” ● Vienna Music Film Festival December cal technologies “Healthcare of ● VIII International Tourism Fo- ● XVI Theater Festival “Kolyada ● Irbit Exhibition-Fair — 2021 the Urals — 2020” ● Gastronomic festival “O, da! ● Men’s Ski Jumping World Cup rum “Big Ural” Plays” Nizhny Tagil — 2020 Nevyansk Tower Day — 2021 ● Exhibition “Caliber 20.20. Eda!” ● All-Russian campaign “Career ● Night” Weapons and hunting. Fishing ● European Sailing Champion- ● International marathon “Eu- December and outdoor activities” ship for men and women rope — Asia 2021” ● International Tourism Exhibi- ● Men’s Ski Jumping World Cup tion EXPOTRAVEL — 2021 ● VII International Tourism Forum ● Irbit Exhibition-Fair — 2020 ● Agricultural Exhibition-Fair Nizhny Tagil – 2021 “Big Ural” XII Eurasian Economic Youth “Autumn Blues — 2021” ● Nevyansk Tower Day — 2020 ● ● All-Russian campaign “Career Forum International marathon “Eu- Night” ● September rope-Asia 2020” ● Open Innovations Startup Tour 2021

34 35 Event Passport Sverdlovsk Region

June ● XXIII specialized exhibition ● International Music Festival “Ural “Agroindustrial Forum” and Music Night — 2022” VI Gastronomic festival “Eur- Asia-FEST” ● XII International BBQ Festival BBQWORLDFEST ● Builder’s Day 2022 2022 February July 2023 February October ● Music festival “Big Love Show — ● XIII International Industrial Ex- ● Music festival “Big Love Show — 2022” hibition “INNOPROM” ● International Tourism Exhibition 2023” “SUMMER 2022” ● Exhibition-fair of folk crafts March March “Ivan & Marya” ● International forum and exhibi- ● XVI specialized exhibition ● Music Festival “Crazy Days” tion of high-rise and unique con- ● XVII specialized exhibition “GKH-PromExpo — 2022” struction “100+ Forum Russia” “GKH-PromExpo — 2023” ● Festival of Orthodox Culture June ● Week of industry exhibitions ● 21st specialized exhibition of “Tsar’s Days — 2022” ● 23rd specialized exhibition of “GRAND EXPO-URAL — 2023” International Music Festival technologies and equipment International street art festival technologies and equipment ● ● November “Ural Music Night — 2023” for mechanical engineering, “STENOGRAFFIA” for mechanical engineering, ● XXIV specialized exhibition “Agroindustrial Forum” and metalworking industry and Military historical festival ● National Championship of pass- metalworking industry and ● XIII International BBQ Festival ● VII Gastronomic festival “Eur- welding production “Metal- “Pokrovsky Frontier” through workers in high-tech welding production “Metal- BBQWORLDFEST working. Svarka-Ural” industries using the WorldSkills working. Svarka-Ural” Asia-FEST” XII International Scything Tour- ● Hi-Tech method July ● International educational ex- nament ● International educational ex- ● Builder’s Day 2023 hibition-forum “SMART EX- ● XIV International Industrial Ex- hibition-forum “SMART EX- Exhibition-Forum “Education ● PO-URAL” hibition “INNOPROM” PO-URAL” August and Career in the Urals” All-Russian Congress “Industri- October All-Russian Congress “Industri- ● ● Exhibition-fair of folk crafts ● ● Vienna Music Film Festival al Ecology of Regions” al Ecology of Regions” ● XXI interregional specialized “Ivan & Marya” ● International Tourism Exhibition ● Gastronomic festival “O, da! exhibition “Mother and Child ● XIII International Music Festival “SUMMER 2023” Music Festival “Crazy Days” ● XII International Music Festival Eda!” 2022” Bach Fest ● Bach Fest International forum and exhi- ● Irbit Exhibition-Fair — 2022 ● Final of the World Cup in ski ● Festival of Orthodox Culture ● ● “InterFood Ural 2022” — an Final of the World Cup in ski jumping in Nizhny Tagil among “Tsar’s Days — 2023” bition of high-rise and unique ● ● Nevyansk Tower Day — 2022 exhibition of food products, jumping in Nizhny Tagil among women “Blue Bird” — 2023 construction “100+ Forum ● International marathon “Eu- packaging and equipment for ● International street art festival women “Blue Bird” — 2022 Russia” rope-Asia 2022” the food industry “STENOGRAFFIA” April April ● Agricultural Exhibition-Fair ● Military historical festival ● XVII Theater Festival “Kolyada “Autumn Blues — 2022” ● International specialized exhibi- “Pokrovsky Frontier” November ● International specialized exhibi- Plays” ● Men’s Volleyball World Champi- tion-forum of modern medical National Championship of pass- tion-forum of modern medical ● XIII International Scything Tour- ● onship 2022 technologies “Healthcare of through workers in high-tech in- technologies “Healthcare of nament the Urals — 2023” dustries using the WorldSkills the Urals — 2022” September December ● Exhibition “Caliber 20.23. August Hi-Tech method ● Exhibition “Caliber 20.22. ● Week of industry exhibitions ● Men’s Ski Jumping World Cup Weapons and hunting. Fishing Exhibition-Forum “Education Weapons and hunting. Fishing “GRAND EXPO-URAL — 2022” Nizhny Tagil — 2022 and outdoor activities” ● XXXII World Summer Universi- ● and outdoor activities” ade and Career in the Urals” ● X International Tourism Forum ● IX International Tourism Forum “Big Ural” ● Vienna Music Film Festival ● XXII interregional specialized exhibition “Mother and Child “Big Ural” ● Gastronomic festival “O, da! ● All-Russian campaign “Career 2023” ● All-Russian campaign “Career Night” Eda!” Night” “InterFood Ural 2023” — an ● International Tourism Exhibi- ● Irbit Exhibition-Fair — 2023 ● exhibition of food products, ● International Tourism Exhibi- tion EXPOTRAVEL — 2023 ● Nevyansk Tower Day — 2023 packaging and equipment for tion EXPOTRAVEL — 2022 XIV Eurasian Economic Youth ● ● International marathon “Eu- the food industry ● XIII Eurasian Economic Youth Forum rope-Asia 2023” Forum ● XVIII Theater Festival “Kolyada ● Open Innovations Startup Tour ● Agricultural Exhibition-Fair Plays” 2023 ● Open Innovations Startup Tour “Autumn Blues — 2023” 2022 May September December May ● Museum Night — 2023 ● VI Ural Industrial Biennale of ● Men’s Ski Jumping World Cup ● Museum Night — 2022 Contemporary Art Nizhny Tagil — 2023 2022 FIVB Volleyball Men’s World Championship 36 37 Industrial Specialization 2 of the Region Event Passport Sverdlovsk Region Leading Industries

Leading industries of the Sverdlovsk Region are ferrous and nonferrous metallurgy (production of copper, aluminum, nickel), and machine engineering. Also, chemical, forestry, Machine Engineering woodworking and consumer industries are well-developed as well as agricultural complex.

2nd place in the structure of manufacturing industries in the Sverdlovsk region.

$ 5,16 billion — the volume of products shipped by machine-building enterprises in 2018.

$ 1 billion — the volume of products shipped abroad.

Ferrous and non-ferrous metallurgy

1st place in the structure of manufacturing industries in the Sverdlovsk region.

$ 19,58 billion — volume of products shipped by metallurgical enterprises in 2018.

$ 4,28 billion — the volume of products shipped abroad.

40 41 Event Passport Sverdlovsk Region

Chemical industry Agriculture

3nd place in the structure of manufacturing 4nd place in the structure of manufacturing industries in the Sverdlovsk region. industries in the Sverdlovsk region.

$ 1,84 billion — the volume of products shipped $ 1,31 billion — the volume of shipped products by chemical enterprises in 2018. by industrial enterprises in 2018.

$ 1 billion — the volume of products shipped abroad. $ 105,3 million — the volume of products shipped abroad.

42 43 Event Passport Sverdlovsk Region

Forest industry Light industry

5nd place in the structure of manufacturing 6nd place in the structure of manufacturing industries in the Sverdlovsk region. industries in the Sverdlovsk region.

$ 353 million — the volume of products shipped $ 47 million — the volume of products shipped by timber enterprises in 2018. by light industry enterprises in 2018.

$ 264 million — the volume of products delivered abroad $ 5,37 million — the volume of products delivered abroad.

44 45 Event Passport Sverdlovsk Region Associations and Sectoral Organizations

Nonprofit Partnership “Union of Engineering Non-profit organization “Ural Logistic Association” Enterprises of the Sverdlovsk Region” +7 (982) 638-72-71 [email protected] +7 (343) 370-54-82 [email protected] Association of Technoparks of the Sverdlovsk Region Association of Ural Furniture Manufacturers Sverdlovsk Regional Union of Industrialists and +7 (902) 871-10-55 [email protected] Entrepreneurs Non-profit Partnership “Union of Small and Medium +7 (495) 627-75-53 [email protected] Businesses of the Sverdlovsk Region” +7 (343) 380-60-61/62 [email protected] Ural Wooden Housing Association

+7 (343) 245-73-89 [email protected] Consortium of low-rise construction of non-profit partnership “Ural Construction Cluster” Sverdlovsk regional branch of the All-Russian +7 (343) 350-40-23 [email protected] public organization of small and medium-sized enterprises “Opora Rossii” Association “Ural Instrument Cluster” +7 (343) 382-23-48 [email protected] +7 (912) 286-14-08 [email protected]

Sverdlovsk Regional Branch of the All-Russian Association of Light Industry Enterprises Public Organization “Delovaya Rossiya” “Sverdlegprom” +7 (343) 382-45-00 [email protected] +7 (343) 295-82-02 [email protected]

Ural Chamber of Commerce and Industry Non-profit partnership “Hoteliers Club” Research Institutes and Branches of the +7 (343) 298-99-99 [email protected] +7 (343) 345-45-52 [email protected] Russian Academy of Sciences, Leading and

Interregional non-profit organization “Ural Tourism Union of enterprises and organizations Flagship Universities Association” of light industry of the Sverdlovsk region +7 (343) 379-38-48 [email protected] The Sverdlovsk region is one of the most science-intensive Russian regions. More than +7 (343) 295-82-08 [email protected] 21 thousand people are engaged in R&D here. Over the past three years, the share of Non-profit organization “Association of culinary innovatively active organizations in the region has increased from 8.5 % to 9.6 %, and Union of enterprises and organizations and restaurateurs of the Sverdlovsk region” goods, work and services — from 7.3 % to 10.3 %. of the chemical industry of the Sverdlovsk region +7 (912) 043-01-00 +7 (343) 221-53-98 [email protected] ver the past five years, sci- eral University (Ural Federal Uni- ● 110 research institutes; entific organizations ofversity) and the Ural Branch of Non-profit partnership “Union of scientific, design the Sverdlovsk region have the Russian Academy of Scienc- ● 29 universities, in which more and engineering organizations” of the Sverdlovsk O Union of enterprises of defense industries published 7.15 thousand articles in es (Ural Branch of the Russian than 120 thousand students of the Sverdlovsk region region journals peer-reviewed by the in- Academy of Sciences). study (37% of all students in the ternational Scopus database. 60% Urals Federal District); +7 (343) 355-02-09 [email protected] +7 (343) 371-06-51 of them relate to issues of physics, In the area there are: astronomy and materials science. More than 40 colleges and tech- Ural Construction Cluster Non-Profit Partnership ● Sverdlovsk Regional Union of Industrialists and The top 5 most popular areas also 24 scientific institutions sub- nical schools that train special- Consortium ● Entrepreneurs include chemistry, engineering and ordinate to the Ural Territorial ists in the most popular areas. +7 (343) 350-40-23 computer science. Administration of the Federal +7 (343) 371-29-25 [email protected] Agency for Scientific Organiza- Non-profit organization “Ural Union of The Sverdlovsk Region has the tions (FASO); Ural Union of Timber Manufacturers Industry” leading scientific and human po- tential in Russia. The region has ● 22 Institute of the Ural Branch +7 (343) 254-04-16 [email protected] [email protected] two major scientific organiza- of the Russian Academy of Sci- tions of the Urals: the Ural Fed- ences;

46 47 Event 3 Industry Event Passport Sverdlovsk Region Data on Regional Convention Bureaus and Marketing Event Industry Organizations

Exhibition, trade fair and congress activities in the Sverdlovsk Region are an important tool for implementation of policy aimed at investment development of the Sverdlovsk Region. Exhibitions, trade fairs and congresses ensure market mobility, create a necessary information realm, form significant financial flows and bring additional revenue to budgets of all levels.

Ural Congress Bureau

It was established by the Government of the Sverdlovsk Region in order to promote congress and exhibition opportunities of the region. Being a structural subdivision of the ANO ‘Investment Promotion Agency of the Sverdlovsk Region’, it officially represents Ekaterinburg and Sverdlovsk Region on the international meetings industry market, and is also a marketing tool for attracting congress and exhibition events to the city.

ue to the presence of large Availability of modern exhibition meet-in-ural.ru invest-in-ural.ru exhibition complexes, the complexes and companies that Dindustry of exhibition, trade are professionally competent in Annually over fair and congress activities has field of exhibition, trade fair and been formed in the Sverdlovsk congress activities, along with Region. It is represented by ex- accessible transport, business 100 exhibition hibition operators, organizers of and hotel infrastructure provide business events, companies that additional opportunities for the and more than Ekaterinburg Convention Bureau provide services for development Sverdlovsk Region to become of exhibition sites and other or- one of key centers for holding 500 congress Non-profit partnership promotes mutually beneficial cooperation. ganizations. Annually over 100 exhibitions, trade fairs and con- The members of the Ekaterinburg Convention Bureau are companies exhibition and more than 500 gresses on the territory of the events organizing business events or providing services in the event industry congress events take place in the Russian Federation. and . Sverdlovsk Region. ekaterinburg-convention.com

50 51 Event Passport Sverdlovsk Region Venues

IEC “Ekaterinburg-EXPO” www.ekaterinburgexpo.ru

Ekaterinburg Arena ekt-arena.ru

Yeltsyn Center yeltsin.ru

Sinara Center sinara-center.com

Cultural and entertainment complex «Arena Uralets» krk-uralec.ru

World Trade Center Ekaterinburg wtce.ru

Ural Center for Development of Design ucrd.ru

he most significant events The infrastructure of IEC “Ekat- In 2019, a new Congress Center are held in the International erinburg-EXPO — (hereinafter — was commissioned into operation T Exhibition Complex “Ekat- IEC) allows holding world-class as part of IEC. The congress center erinburg-EXPO” (member of the large-scale events — exhibitions, with a total area of 41,600 sq. m. is Russian Union of Exhibitions and congresses, concerts, test drives, the only and the most modern con- Fairs and the Russian Convention heavy machinery displays and oth- gress-type event center in Russia Bureau).). er events. beyond Moscow and St. Petersburg to meet the highest global standards The IEC ‘Ekaterinburg-EXPO’ of- Annually more than 80 events of of congress and exhibition industry. fers 4 exhibition pavilions with a various formats take place in IEC. A multifunctional transformable hall total area of 50,000 sq. m. Be- More than 10 exhibition operators of the congress center allows hold- with venues for congress events in the Moskovskaya Gorka Hotel, Panorama Business Ho- sides, an outdoor exposition with work at the site, including interna- ing large-scale public events of var- Sverdlovsk Region: Hyatt Regency Ekaterinburg, tel, Voznesensky Hotel, Grand Avenue Hotel, Park an area of at least 60,000 sq.m. tional ones. ious formats to comprise the audi- Onegin, Ramada Ekaterinburg Hotel & Spa, Atrium by Radisson Ekaterinburg, Park Inn by Radisson can be additionally arranged on its ence up to 5,000 people. Palace Hotel, Marins Park Hotel, Novotel Ekaterin- NijniyTagil. territory. burg Center, Angelo by Vienna House Ekaterinburg,

52 53 Event Passport Sverdlovsk Region

Sverdlovsk region is actively developing the congress and Sinara Center Cultural and Exhibition Complex exhibition industry: annual holding of the largest international The total area is 6,000 sq. m. Center for Creative and all-Russian exhibitions, the development of the hospitality Multifunctional transformable Initiatives — about 200 sq. m room for 400 people. for simultaneous classes of 100 people. sector, the expansion of exhibition space and the construction Reception Hall — 156 sq. m, of modern congress venues. Over 100 exhibition and 500 capacity up to 70 people. Sinara Art Gallery. congress events are held annually in the region. Audience for lectures and Two food areas — a family master classes with an area of restaurant and a bar. 90 sq. m (for 60 people) Ekaterinburg, Verkh-Isetsky and 40 sq. m (for 25 people). Boulevard, 15/4 International Exhibition Center sinara-center.com/en “Ekaterinburg-EXPO” The total exhibition area is The Congress Center (summer 150,000 sq. m: 2019) with a total area of 41,500 ● 4 exhibition halls: total area — sq. m (a transformable hall, confer- ence halls, meeting rooms, rooms 50,000 sq. m (1 pavilion — World Trade Center Ekaterinburg 20,000 sq. m, 3 pavilions — for artists, VIP rooms, rooms for 10,000 sq. m each); the press, , bars). The total exhibition area is Ekaterinburg, ● open exhibition space — Ekaterinburg, EXPO Avenue, 2 5,000 sq. m. Kuibysheva St., 44d 60,000 sq. m; ekaterinburgexpo.ru ● congress center: total area — An exhibition hall, 2 large and 3 wtce.ru 41,600 sq. m (capacity of the small conference halls, a cinema main hall — up to 5,000 people, hall, a press hall 40 conference rooms, meeting rooms and VIP rooms, a food court, helipad, a press center for the media, a reception hall, a media facade with a total area of 2,970 sq. m).

Boris Yeltsin Presidential Center dedicated to the first “Arena Uralets” The total exhibition area is Ekaterinburg, The total exhibition area is Ekaterinburg, 3,420 sq. m. Borisa Yeltsyna St., 3a 32,000 sq. m. Bolshakova St., 90 Atrium, a cinema theatre, ycenter.ru A transformable arena (5,500 krk-uralec.ru a conference hall, 4 lecture halls, seats), meeting rooms. a media hall.

Ekaterinburg Arena Ural Center for Development of Design

The adjacent area is 20,000 sq. m. Ekaterinburg, Repina St., 5 The total exhibition area is Ekaterinburg, st. Gorky, 4a 2,500 sq. m. Football field, stands for 35,000 ekt-arena.ru ucrd.ru seats, 1 conference room for 250 people, a hall of 450 sq. m, 2 halls with panoramic views of the field of 1000 sq. m, 29 meeting rooms, VIP lounge, welcome areas.

54 55 Event Passport Sverdlovsk Region

Glavniy Prospekt International Arts Center UMMC Technical University

The total exhibition area is Ekaterinburg, A conference hall, a Roman , 4,000 sq. m. Lenina Avenue, 8 amphitheater, 3 classrooms for Uspensky Prospect, 3 theoretical courses, 2 computer An atrium, loft halls, a panoramic главныйпроспект.рф tu-ugmk.com halls, 3 mobile lecture halls, hall, a lounge area. a conference room, a training room.

BC SUMMIT Conference Hall Team Sports Palace (DIVS) The total exhibition area is Ekaterinburg, The total exhibition area is Ekaterinburg, Olimpiyskaya 500 sq. m. st. 8 Marta, 51 20,898 sq. m. Embankment, 3 2 conference halls, 3 meeting bcsummit.ru/meeting_hall An exhibition hall, a congress divsport.ru rooms. hall (4,608 seats), a hall for workshops.

Ural Center of Culture Vysotsky Business Center

The total exhibition area is Ekaterinburg, The total exhibition area is Ekaterinburg, 12,000 sq. m. Studencheskaya St., 3 500 sq. m. Malysheva St., 53 A multifunctional hall, a small ckural.ru 4 conference halls, a meeting visotsky-e.ru hall, a large concert hall, room. exhibition lobbies.

High Technology Science Park of the Sverdlovsk Region Innovative Cultural Center

The total exhibition area is Ekaterinburg, Forum Center is a seminars, conferences and so 2,000 sq. m. Konstruktorov St., 5 multifunctional conference hall on for up to 50 people that can with a panoramic view to the also be broadcasted online. A large conference hall, uralhitech.ru city. The hall is equipped with 10 middle-sized conference halls. Pervouralsk, modern techniques. The area Lenina St., 18b is 240 sq. m. The area of the stage is 47 sq. m. The back room ikc66.ru behind the stage with an area of 66 sq. m is equipped with make- up room, a shower room and a toilet room. The public center is a multimedia venue for holding

56 57 Event Passport Sverdlovsk Region

President Business Center Hyatt Regency Ekaterinburg

A meeting room, a transformable Ekaterinburg, A transformable conference hall, Ekaterinburg, hall. BorisaYeltsyna St., 1a 4 conference halls, 2 meeting Borisa Yeltsyna St., 8 rooms. bc-president.ru ekaterinburg.regency.hyatt.com

Palladium Business Center Ramada by Wyndham Hotel & Spa

Congress center, conference Ekaterinburg, 4 small conference halls, 4 large Ekaterinburg, Koltsovsky room, banquet hall. Khokhryakova St., 10 conference halls. Highway 10 km, 15 .red-group.ru ramadaEkaterinburg.com

Demidov Center Museum Business Aviation Terminal of the Koltsovo International Airport of Ekaterinburg 2 conference halls. Revda, Lenina St., 1a Conference hall. Ekaterinburg, Bakhchivandzhi demidov-centr.com Square, 1, Lit. A koltsovo.ru

Ekaterinbrug History Museum Museum of Photography “Metenkov’s House”

The total exhibition area is Ekaterinburg, The total exhibition area is Ekaterinburg, 250 sq. m. Karla Liknekhta St., 36 92 sq. m. Karla Liebknekhta St., 26 m-i-e.ru A multifunctional hall. m-i-e.ru

Angelo by Vienna House Ekaterinburg Atrium Palace Hotel

14 halls (up to 1,000 guests). Ekaterinburg, 3 large conference rooms, Ekaterinburg, Bakhchivandzhi St., 55a 5 meeting rooms (up to Kuibysheva St., 44 2 large halls (with an area of 15 people), VIP room for atriumhotel.ru 286 sq. m. and 353 sq. m). angelo-ekaterinburg.ru negotiations (up to 15 people), 2 spacious foyers (489 sq. m). restaurant, coffee break area, cafe, spacious lobby for presentations.

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Moskovskaya Gorka Hotel Grand Avenue Hotel

6 conference halls, a small Ekaterinburg, A large conference hall, Ekaterinburg, meeting room. Moskovskaya St., 131 a middle-sized conference Lenina Avenue, 40 hall, a small conference hall, mosgorka.ru avenuehotel.ru a meeting room.

Onegin Hotel

3 large conference halls, 2 small Ekaterinburg, conference halls. Rozy Luxemburg St., 49 hotelonegin.com Four Elements Ekaterinburg Hotel

The total exhibition area is Ekaterinburg, 170 sq.m. Lenina Avenue, 9a Transformable Halls: ekb.4ehotels.com Moscow (170 sq. m), Moscow 1 (120 sq. m), Demidov Plaza Moscow 2 (50 sq. m). 7 conference halls. Nizhni Tagil, Goroshnikova St., 11 demidovplaza.ru

Voznesensky Hotel

A large conference hall, Ekaterinburg, a middle-sized conference hall, Mamina-Sibiryaka St., 52 Novotel Ekaterinburg Center a small conference hall. v-hotel.ru The total exhibition area is Ekaterinburg, 335 sq.m. Engelsa St., 77 A transformable hall, 4 small novotel-ekb.ru conference halls.

Marins Park Hotel Park Inn by Radisson Ekaterinburg

4 conference halls. Ekaterinburg, 3 conference halls. Ekaterinburg, Cheluskintsev St., 106 Mamina-Sibiryaka St., 98 sv-hotel.ru parkinn.com/hotel-ekaterinburg

60 61 Tourism 4 Capabilities Event Passport Sverdlovsk Region

The Sverdlovsk Region has a powerful tourism potential. The following tourist destinations are widely represented in the region: , active tourism, business tourism, industrial and primary .

HOW TO GET TO THE SVERDLOVSK REGION Tourist information centers

Tourist Information Service of Tourist Information Service Tourist Information Center of BY AIR the Tourism Development Center of Ekaterinburg Sverdlovsk Region of the Sverdlovsk Region in the Ekaterinburg, 8 Marta St., 21 Ekaterinburg, The distance between the airport and the city is Time en-route: 35 minutes. Koltsovo Airport Phone: +7 (343) 222-24-45 Lenina Avenue 24\8-443 17 km; the distance between the airport and the There is the Angelo by Vienna House Hotel in Ekaterinburg, its.ekburg.ru Phone: +7 (343) 359-88-11, railway station is 25 km. Bakhchivandzhi 1 +7 (343) 298-03-29, close proximity to the airport. Tourism Development Center Phone: +7 (343) 268-46-86 of Nizhni Tagil Bus routes Contact Information +7 (343) 264-76-17 (Terminal A), welcomeural.ru Nizhni Tagil, Goroshnikova St., 56, Address: Russia, Sverdlovsk Region, +7 (343) 226-86-12 (Terminal B) No.1 from the railway station ‘Zheleznodorozhny offices 521–522 Tourist information center Ekaterinburg, Bakhchivandzhi Sq., 1 Vokzal’ to the Koltsovo Airport and back. Time en- Phone: +7 (3435) 25-26-52, “Stroganov Center” route: 60 minutes. Number for enquiries: 8-800-1000-333 (a call within +7 (3435) 42-11-18 Settlement of Bilimbay, Tourist Information Service of Railway transport Russia is free of charge), +7 (343) 226-85-82 turizmnt.ru Bakhchivandzhi St., 1 the Tourism Development Center Phone: +7 (3439) 296-269 Website: svx.aero Tourist information center From the Koltsovo Airport to the railway station of the Sverdlovsk Region in the stroganov-fund.ru “Ekaterinburg Passazhirsky”. Online Board: svx.aero/board building of the Railway Station of the Urban Districts “Ekaterinburg Passazhirsky” Settlement of Aramil, Tourist information center on Ekaterinburg, Park Skazov St., 1 the base of the SAIC of the Vokzalnaya St., 22, 3rd floor, Phone: +7 (343) 372-06-03 Sverdlovsk Region “Innovation BY TRAIN BY CAR Regional Ticket Offices parkskazov.ru Cultural Center” Тел.: +7 (343) 239-48-52 Tourist information center Pervouralsk, Lenina St., 18B A railway station is located in the central part of Large highways connect Ekaterinburg with Mos- of the Irbit Municipal Entity Phone: +7 (343) 288-76-54 Ekaterinburg, Uralskaya Subway St. cow, , , Kurgan, Khanty-Mansy- Irbit, Proletarskaya St., 2 ikc66.ru The distance between the railway station and the isk. The international transport corridor “Berlin — Phone: +7 (34355) 6-49-44, Office of the SBI of the Tourism Development Center airport is 25 km. Vladivostok” goes through Ekaterinburg. +7 (904) 383-60-00 Sverdlovsk Region “Tourism of Kamensk-Uralskiy tic-96.ru Contact Information Development Center” Kamensk-Uralskiy, Address: Russia, Sverdlovsk Region, Ekaterinburg, Ekaterinburg, Tourist information center Sinarskaya St, 7 Vokzalnaya St., 22 Moskovskaya St., 11, 2 floor of Sysert Phone: +7 (3439) 370-855, Number for enquiries: 8 (800) 775-00-00 Phone: +7 (343) 350-05-25 Sysert, Bykova St., 51 +7 (3439) 370-844, E-mail: [email protected] Phone: +7 (922) 177-11-74 +7 (982) 609-93-48 Сайт: vokzalekaterinburg.ru gotoural.com sysert.life turizmkamensk.ru

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The Nevyansk Tower, a monument Landmarks and Sights of industrial architecture that has no analogues in the history of . On the second The Sverdlovsk region is the mainstay of the state, the heir of the level, there was an office of Akin- fiy Demidov. The “auditory room” Demidov mining civilization, the birthplace of great figures and strong- has survived to this day. If you minded people. Natural attractions, ancient and unusual architectural stand in one of the corners of the room, you can hear the whisper of monuments are discovered by more and more tourists every year. people in the opposite corner. In addition, the tower of Nevyansk preserved the tower clock of the XVIII century. Chimes were made The border of Europe and Asia by the English watchmaker Rich- (obelisk “Europe — Asia”) ard Phelps in the 1730s. The Urals is located on the border of two parts of the world — Europe невьянскиймузей.рф and Asia. In the XVIII century, the founder of Ekaterinburg Tatish- chev suggested that the ridge of the Ural Mountains is the border Museum complex UMMC military between Europe and Asia. Today, and civilian equipment at one of the proposed places on One of the largest museums in the the border between Europe and world of military and automotive Asia, a granite pillar 30 meters high, technology and history, the scale crowned with a two-headed eagle, of which is amazing. Currently, the as it was, is installed. Each tourist Museum Complex includes two ex- must take a photo, standing with hibition centers and an open exhi- one foot in Europe and the other bition area. in Asia. The collection contains about 5.7 thousand exhibits, including more than 350 samples of military equipment and more than 250 So- viet and foreign cars, motorcycles, bicycles and other vehicles. Every visitor to the complex will find an object for admiration!

museum.elem.ru/ru

Verkhoturye is the spiritual capi- tal of the Urals, one of the histori- cal cities of the Sverdlovsk region, with amazing architecture. Here, by order of , in 1698, the construction of the Verkho- tursky Kremlin began on the Trini- ty Stone above the Tura River. This Church on Blood in Honour of All Saints Resplen- Severskaya is the only Kremlin in the Middle dent in the Russian Land A unique monument of industrial architecture of the Urals and the smallest in Russia. Opposite the Ascension Hill was once a house of nineteenth century: this is the only surviving blast engineer Ipatiev. Here the family of the last Russian furnace of the middle of the XIX century in Russia Tsar Nicholas II and his close associates were kept and Europe. The museum includes: an exposition hall vgiamz.ru for 78 days. On the night of July 16-17, 1918, they located in the building of a textile factory in 1842, a were shot in the basement of this house. A Temple building of a blast furnace shop with preserved equip- Monument was built at the site of the death of the ment of the 19th century; an open-air exposition, the family of the last Russian emperor. Transfiguration Chapel, made entirely of iron and an exhibition of minerals. храм-на-крови.рф stz.tmk-group.ru/severskaya_domna

66 67 Event Passport Sverdlovsk Region Main Routes

Tour «By deeds, not words» Route:

Ekaterinburg — Verkhnyaya Pyshma — Nevyansk — Nizhny Tagil — Mount Belaya — Ust- Utka — Ekaterinburg with a visit to the dam and the city pond, the Vysotsky skyscraper, the Yeltsin Center, the museum complex of automobile and civil engineering, the Nevyansk inclined tower, the Demidov factory, «Gornozavodsky Ural» Museum, Uralvagonzavod, Belaya Mountain and other iconic objects.

Tour the “Bazhov trip”

● cultural and educational tour with a visit to the Park Skazov, the Bazhov Places natural park and Verkhnyaya Sysert

Tour “The Imperial Route” Tour “Gem Stories of Ural” The route will take you to amazing places — wit- Many exiles passed through the Urals — this is one nesses of the events of a hundred years ago. You of the most important pages in the history of this will learn about the development of the country region. On the last journey, the family of the last ● A general bus sightseeing tour across Ekaterinburg with a visit during the reign of the Romanov dynasty, including emperor of the , Nicholas II, went to the Europe — Asia Obelisk the rapid development of the largest part of our here. Ekaterinburg is a city that keeps in mind the country — the Urals and Siberia. Holy Royal Martyrs. ● The ‘In the Footsteps of the Imperial Family’ with a visit to the Church on Blood and the Monastery of the Holy ● Multimedia Historical Center “Russia – ● Monastery of the Holy Royal Martyrs Royal Martyrs in Ganina Yama my history” (Ekaterinburg) in «Ganina Yama» (Ekaterinburg) ● Museum of History and Archeology ● Museum of memory of representatives of the ● The excursion to the Demidovs’ Leaning Tower of Nevyansk of the Urals (Ekaterinburg) Russian Imperial House “Napolnaya school in Alapaevsk” (Alapaevsk) ● The Maslikovs’ Pottery ● Temple Monument on Blood in the name of All Saints (Ekaterinburg) ● Monument to Grand Duchess Elizaveta ● The excursion to the Ural Geological Museum Fedorovna Romanova (Alapaevsk) ● Museum of the Cultural and Educational Center Tsarsky (Ekaterinburg) ● Monastery In the Name of the New Martyrs ● The Mine-Museum of Ural Gold and Confessors of Russia and Mine Mezhnoy ● Novo-Tikhvin Monastery (Ekaterinburg) (Alapaevsk)

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Themed tours

● Interactive excursion “Gold Mining in Ural” of- ● Rafting along the Chusovaya River is one of the fers a mine transformed into a museum with two most wonderful ways to relax in nature, take exhibition halls and an opportunity to visit the your time to enjoy the scenic views, listen to the workshop on washing gravel for gold on a pan sound of the wind walking through the forest, (Siberian and American ones). and the splash of water beating against the stern of your ship. ● MAZDA MX5CUP races offer a unique opportu- nity to get behind a wheel of a sports car, which ● Motor-tours in Ural offer you a journey across the ● Ural thermal springs – plunge into the largest is now available for everybody.Jeep tours across outskirts riding Ural Motorcycles in the compa- thermal pool in the Urals or relax in a SPA under the Ural Mountains offer active, enlightening and ny of professional guides. A combined option is a starry sky. unforgettable rest among mountain peaks of the possible: a visit to the Irbit Museum of Motorcy- picturesque Ural Mountains. cles with a trip from Irbit to Ekaterinburg on Ural ● Ski of the Sverdlovsk region — challenge Motorcycles. yourself, get exciting emotions and conquer the ● A regatta in the city pond is a yacht competi- Ural Mountains by skiing and snowboarding. tion to cover a distance. Professional yachts- ● Emerald Story: The Mariinsky mine is a visit to men-shipmen help to get the hang of the yacht. the unique Malyshevsky deposit of and emeralds, the largest emerald deposit in Europe. ● Jeep tours across the Ural Mountains offer active, Guests will have a unique opportunity to visit Tourist and recreational cluster enlightening and unforgettable rest among moun- manufacturing sites: a lapidary work facility and “Gora Belaya” (White Mountain) — tain peaks of the picturesque Ural Mountains.. an emerald recovery enterprise. one of the largest projects in the field of tourism in the Urals is the first tourist cluster in the Urals. The area is 2,500 sq. km, here is the Belaya Gora ski , part of the Vesely Gory , the Chusovaya River natural park, ancient towns and , the Visimsky nature reserve protect- ed area, and the Chusovaya river. Visim Racecourse, a deer farm, snowmobiles, a swimming pool, skiing and snowboarding will be the key to a great holiday.

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Hotel  Hotel  Hotel 

Hotel Sector Hotel Residence Ekaterinburg Four Elements Ekaterinburg Green Park Hotel Ekaterinburg, Ekaterinburg, Ekaterinburg, Borisa Yeltsyna St., 3 Lenina Avenue, 9a Narodnoy Voli St., 24 bycenter.ru/services/residence ekb.4ehotels.com greenhotel.ru Currently the number 5 hotels — , These hotels of number of collective ● 5 Atrium Palace Hotel Onegin Hotel NN18 Hotel accommodation facilities offer wide Ekaterinburg, Ekaterinburg, Ekaterinburg, in the Sverdlovsk ● 4 hotels — 19, Kuibysheva St., 44 Rozy Luxemburg St., 49 Nikolaya Nikonova St., 18 Region amounts opportunities atriumhotel.ru hotelonegin.com nn18hotel.ru ● 3 hotels — 60, for organization Hyatt Regency Ekaterinburg Novotel Ekaterinburg Centre Sibir Hotel Complex of business Ekaterinburg, Ekaterinburg, Ekaterinburg, to 538, ● 2 hotels — 62, Borisa Yeltsyna St., 8 Engelsa St., 7 Soboleva St., 23 events. hyatt-regency-ekaterinburg.ru novotel.accorhotels.com/ru/rus- sibhotel.ru ● 1 hotels — 9, sia/index.shtmlaccorhotels.com/ Vysotsky Hotel gb/hotel-6152 TENET Hotel Ekaterinburg, Khokhryakova St., 1a places. “No Stars” category — Ekaterinburg, 48 121 ● tenethotel.ru Malysheva St., 51 Panorama Business Hotel . visotsky-hotel.ru Ekaterinburg, 203 Vizavi Hotel Kuibysheva St., 44d Ekaterinburg, Tatishcheva St., 86 wtce.ru Hotel Ramada (Ramada vizavi-hotel.ru Ekaterinburg Hotel & Spa) Ekaterinburg, Hotel Voznesensky Protex Hotel 10 km of the highway Ekaterinburg, Ekaterinburg, 8 Marta St., 70 Ekaterinburg, Mamina-Sibiryaka St. , 52 protex-otel.ru airport Koltsovo, 15 v-hotel.ru ramadaEkaterinburg.com Evrotel Hotel Moskovskaya Gorka by USTA Ekaterinburg, Hotels Radishcheva St., 33 629 1 232 Ekaterinburg, eurohotel-ural.ru Moskovskaya St., 131 evrotel-tsentralnyiy.ruhotel.su mosgorka.ru Manor Nut Hotel Ekaterinburg, Angelo by Vienna House Kolokolnaya St., 64 Ekaterinburg orehovo-hotel.su Ekaterinburg, Bakhchivandzhi St., 55a Komatek Hotel viennahouse.com Ekaterinburg, Kirova St., 40/1 Park Inn by Radisson komatek-hotel.ru Ekaterinburg Ekaterinburg, Tsentralnyi Hotel by USTA Mamina-Sibiryaka St., 98 Ekaterinburg, parkinn.ru/hotel-ekaterinburg Malysheva St., 74 hotelcentr.ru Oktyabrskaya Hotel Ekaterinburg, Marins Park Hotel Ekaterinburg Sofyi Kovalevskoy St., 17 Ekaterinburg, hotel-okt.ru Cheluskintsev St., 106 sv-hotel.ru Renomme Hotel Ekaterinburg, Your Hotel 8 Marta St., 50 Ekaterinburg, renomme-hotel.ru Melnikova St., 52 v-otel.ru

1 537 2 777 2 585 4 271

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7. To be left alone with unique nature Useful Facts and Numbers The treasure of natural landscapes provides opportunities for calm and active outdoor rest. Peaceful mountain lakes and fast-flow- ing rivers, dreamlike forests and natural parks. Climb down a mountain in winter or cross the rapids in summer, or enjoy the landscape far from the city buzz. All these things are em- braced by Ural.

8. To spend a good time with your family Guests can choose a route for their own jour- ney to get to know traditional folk crafts, visit sacred and historical centers or indulge in P.P. Bazhov’s fairy-tales or the spirit of gems. Intensity of business events, adventures, cultur- Reasons al, educational and ecological resources allows making an individual route that would be liked to Visit the by all your family. Sverdlovsk Region 10 9. Or to set off for an active trip... with your friends A bike ride and rafting, ascent of one of the greatest peaks of the Ural Mountains and a journey in on snowmobiles. Each tour will give you unforgettable impressions. 1. To see unique industrial facilities 4. To witness the brightest events It’s a birthplace of the world’s first company A kaleidoscope of events — a kaleidoscope town and metal emblazoned with a — of emotions. Annually more than 300 busi- 10. To try Ural cuisine a global brand of the 17th — 19th centuries. ness and educational newsworthy events of Now it’s a large center of metallurgical and international scale take place here, particu- A restaurant with magnificent decorations innovation production. To come to Ural means larly in Ekaterinburg, including the FIFA 2018 and gourmet food, or a cozy coffee shop with to get to know the history of industry and World Cup, INNOPROM, Russian-Chinese small round tables and enchanting aroma of modern technologies. EXPO, Tsar’s Days. Business, educational, in- coffee, a diner with a typical casual atmo- dustrial meaning of these events reflect the sphere or a cocktail bar with a spectacular diversity of the Urals region. menu, best chef’s specialties that are no less than pieces of art, or treats from the oven 2. To learn the names of true heroes of the past cooked after family recipes and filled with “By deed, not by word” was a phrase on the warmth of the far countryside — guests of 5. To organize a business event emblem of the Demidov family, the first owners the Sverdlovsk Region have quite a choice to of Ural plants. The Demidovs, the Stroganovs, An active participant of the global trade make. the Turchaninovs, as well as Bazhov or Yeltsyn market with a turnover of more than 6.7 bln are people who built the history and lay foun- dollars. TOP-5 Russian regions by invest- dation for culture, arts, literature, politics and ment potential. TOP-10 Cities of the Future. industry. The heritage of Ural is the heritage of Well-developed infrastructure and conve- people. nient logistics will provide comfort for busi- ness negotiations.

3. To travel across the gem route The abundance of various minerals drove rec- 6. And then... to relax lamation and development of Ural. Now Ural The territory is rich with rehabilitation is full of both enterprises that process natu- opportunities. Multiple natural mineral ral resources and museum-like mineralogical resources with modern health retreats and complexes with a well-developed system of SPA centers in the close vicinity will allow cultural and educational tours. enjoying life-affirming, tonic and health- improving procedures.

74 75 5 Culture Event Passport Sverdlovsk Region Traditions and Customs The ethnocultural singularity of the Sverdlovsk Region was defined by three main cultures — Finno-Ugric (the Mansis, the Udmurts, the Mari), the Turkic (the Tatars and the Bashkirs) and the Slavic (the Russians) ones.

he Sverdlovsk Region is a the population involved in metal- Three confessional concepts are The Sverdlovsk Region is one of Thus, peoples of the Sverdlovsk territory of northern Rus- lurgy. Unlike peasants, plant work- traditional for the region — Chris- Russian regions, where people large- Region created bright and unique Tsian traditions brought here ers had a smaller croplands and tianity, Islam and paganism. Islamic ly adhere to Old Belief. Just a centu- complexes of traditional culture. with a wave of Russian migrations haylands, so they were only part- traditions are typical for the Tatars ry ago, the Perm held Centuries-old culture of peoples from the European North of the ly involved in farming agriculture. and the Bashkirs. Orthodox Christi- the first place by a number of Old of the Sverdlovsk Region is an im- country, but the territory was also One of typical features of the anity is professed by the Russians; Believers represented by numerous portant part of historical and cul- developed by natives from Middle mining and metallurgical environ- a significant majority of the pop- consents who stayed faithful to tural heritage and a resource for Russian and South Russian terri- ment was its active enrichment ulation in the region is Orthodox traditions of Old Russian culture. further development of the terri- tories. A special ethnic group of with elements of “urban” culture. Christians. At the same time, the There are still a few consents of tory. the Russian in Ural is represent- Sverdlovsk Region is populated by on the territory of the ed by metallurgical plant workers. ethnic groups that avoided both Sverdlovsk Region. A special feature Specificities of their social status Christianization and Islamization of traditions of Old Believers was a and occupation were the main to preserve their old religious and significant influence of their faith on reason that resulted in establish- mythological worldview (paganism), forms of folk culture, including ritu- ment of a traditional culture of such as the Mari and the Udmurts. als and book traditions.

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In the Sverdlovsk region, more than 800 regional Historical Multimedia Park The historical park “Russia — My History” is the larg- “Russia - My History” est exhibition complex in Russia. The geography of Museums state, municipal and private museums have its sites stretches across all of Russia and includes been opened, which store unique historical and 21 cities, among which is the city of Ekaterinburg. cultural monuments, which are the pride of the The creators of the park — historians, artists, cin- region. ematographers, designers, computer graphic spe- cialists — did everything to make Russian history move from the black-and-white textbook catego- ry into a bright, fascinating, and at the same time Boris Yeltsyn Museum objective narrative, so that every visitor could feel more involved in the events of the thousand-year The Boris Yeltsyn Museum is located in Ekaterin- history of their Motherland. The historical park burg — a new project that lay the foundation for presents all the latest forms of information media. systematic study, preservation and populariza- tion of historical heritage of Russian presidents. Using cutting-edge technologies the Museum is able to tell about the life of the first Russian myhistorypark.ru President and the milestones of his political bi- ography in a modern language. Seven Days that Ekaterinburg, st. Narodnoy Voli, 49 Changed Russia, a central exhibition of the mu- seum, is an objective and impartial research of the epoch of the 90s. It is based on original Ekaterinburg Museum documents and materials narrating about diffi- cult times when a new country was born, about of Fine Arts establishment of modern Russia democracy. Ekaterinburg Museum of Fine Arts presents a famous pavilion of Kasli iron cast works that The Museum is located in the Yeltsyn Center, received Grand Prix at the Paris World Fair in 1900. a cultural and educational organization opened in 2015 and designed by the BERNASKONI Architectural Bureau headed by Boris Bernaskoni.

www.emii.ru Ekaterinburg, Voevodina St., 5

Ural branch of the State Center for Contemporary Art

The building of the USCCA was built in 1911 accord- ucational programs in the field of contemporary ing to the project of the architect Ivan Kazimirovich art; residences and workshops of artists; as well Yankovsky. It was a typical building of the Zemst- as major projects — the Ural Industrial Biennale of vo school, in which until 1921 there was a female Contemporary Art and Bazhov-Fest. gymnasium. USCCA appeared in Ekaterinburg in yeltsin.ru 1999 and became the first city institution in the ncca.ru/ekaterinburg field of contemporary art. At its own site, USCCA Ekaterinburg, Ekaterinburg, st. Dobrolyubova, 19а holds exhibitions of contemporary art, within which Borisa Yeltsyna St., 3 it works closely with Ural artists, implements ed-

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Sverdlovsk Regional Museum of Local Lore named after Onisim Claire Nevyansk State Historical and Architectural Museum

The Sverdlovsk Regional Mu- Today it is one of the most famous, largest and most seum of Local Lore named af- visited museums in the region. ter Onisim Claire is the largest The museum exposition tells about the history of the museum association of Ural. Its Nevyansk Territory in the late XVII – early XX centuries. history dates back to 1870 and During you will learn about the settlement it’s connected with activities of of the territory of the region by Russian immigrants the Urals Society of Devotees of and the construction of the Nevyansk factory — Natural Science (UOLE). Today the first-born of the Urals blast-furnace metallurgy, the Sverdlovsk Regional Museum about the era of the Demidov factory owners, when of Local Lore comprises 17 muse- Nevyansk experienced its peak of prosperity. ums located in Ekaterinburg and in other cities of the Sverdlovsk The exhibition project “Icon-painting workshop” is Region. presented at the museum’s exhibition center, which introduces the unique phenomenon of the culture of uole-museum.ru the mining Urals — the Nevyansk icon. Ekaterinburg, Malysheva St., 46 невьянскиймузей.рф Nevyansk, Demidovykh Garden Square, 3, 3A

Irbit State Museum of Fine Arts

The Irbit State Museum of Fine Arts is the country’s only special museum of engravings and paintings that features unique collections of European printed and original graphics represented by works of famous artists, such as Durer, Titian, Tintoretto, Rembrandt, Callot, Le Brun, Piranesi, Boucher, David, Goya, Toulouse-Lautrec, Chagall and others. Urals History Museum of Stone-cutting and Archaeological Museum and Jewelry Art History The Urals History and Archaeological Museum as The Museum of Stone-cutting and Jewelry Art part of the Sverdlovsk Regional Museum of Local History introduces precious treasures of Ural and www.irbitgmii.ru Lore named after Onisim Claire presents the world’s a unique Emerald Room Exhibition to the audience. Sverdlovsk Region, Irbit, Elizarievykh St., 28v biggest wooden sculpture of the which is about 11,000 years old. uole-museum.ru/museums/muzej-istorii-i- mikji.ru arheologii-urala Ekaterinburg, Lenina Avenue, 37 Museum of the History of Ekaterinburg Ekaterinburg, Malysheva St., 46 The Museum of the History of Ekaterinburg is a historical and cultural museum with regional artifacts, Ernst Neizvestny Art Museum The museum was created on the basis of paintings traditional and interactive exhibits. The museum dates (easel) and graphic works (drawings, easel prints, book back to 1940. The museum actively works with themes illustrations), small sculptures, jewelry, illustrated books of urban everyday life and urban culture, starting from and exclusive photographs, an electronic archive and the XVIII century, the time of the foundation of the personal belongings of the artist. The collection is city, and to the present time. Simple plots and ordinary based on artist’s originals, including those donated objects give the exhibitions not a heroic, but an specially to the museum, as well as official circulation everyday dimension, at the same time revealing the editions and materials from the artist’s personal history of the city, conveying the spirit and meaning archive. of past eras.

en-artmuseum.ru m-i-e.ru Ekaterinburg, Dobrolyubova St., 14 Ekaterinburg, st. Karla Liebknechta, 26

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Sinara Art Gallery Nizhny Sinyachikhinsky Museum-Reserve

нс-музей.рф sinara-center.com Sverdlovsk region, Alapaevsky Ekaterinburg, Verkh-Isetsky district, Nizhnaya Sinyachikha, Boulevard, 15/4 Pervomayskaya St., 20

Sinara Art Gallery is a leading private gallery located in Sinara Art Gallery has more than 1,500 works of Nizhny Sinyachikhinsky Museum-Reserve of Wood- The museum complex includes more than 20 different the Sinara Center cultural and exhibition complex (the painting, graphic art, sculpture and art objects of Ural en Architecture and Folk Art named after Ivan buildings and structures, including three farmsteads former Ekaterinburg Gallery of Modern Art), housed in artists. A unique collection demonstrates the evolu- Samoylov is an open-air museum in the ancient vil- of peasants of the 17th, 18th and 19th centuries, four one of the oldest architectural ensembles of Ekaterin- tion of artistic processes in the Urals from 1892 to lage of Nizhnyaya Sinyachikha, which presents the chapels, towers of the prison and watchtower, a wind- burg in the 19th century — in the buildings of the former the present day. The collection is developing and types of residential and household buildings of the mill, a firehouse with a watchtower. The museum also hospital of the Verkh-Isetsky Plant, which are an object replenished with works by Ural authors and objects Urals, as well as a collection of Ural folk paintings displays household items and tools of the peasants, of cultural heritage They were designed by architect created in line with new experimental art practices. of the interior of houses, shutters and other crafts. the world’s only collection of folk painting on wood Mikhail Malakhov by order of the factory owner Alexei The museum was founded on the initiative of Ivan (the Urals, Western Siberia, the 19th century), local Yakovlev and built in 1824. Until the 90s of the last cen- Samoilov, opened on September 16, 1978. writing icons of the 18th and 19th centuries, manu- tury, medical facilities were located here. scripts and early printed books of the 19th century.

International Center for the Arts Metallurgical Ural “Glavniy Prospekt”

The International Center for the Arts “Glavniy Prospekt” Ganina Yama Verkhoturye State Historical and The Museum-Reserve ‘Metallurgical Ural’ in Nizhni is a modern art space for exhibitions, concerts, lectures Architectural Art Museum Reserve Tagil features all sides of the metallurgical civiliza- and other cultural events. Today in the Main Prospect tion and a powerful metallurgical empire created by Ganina Yama — one of the most popular Orthodox pil- presents various areas of art — from visual art to mu- the Demidovs in the 18th-19th centuries which lat- grimage sites in the Middle Urals is the Monastery The Verkhoturye State Historical and Architectural sic and theater. The goal of the International Center for Art Museum Reserve includes sites of the Verkho- er regenerated in the Soviet period to be adapted in honor of the Holy Royal Martyrs in the vicinity of the Arts is a dialogue between various cultural and sci- to the modern economic environment. The Muse- Ekaterinburg. It was built on the site of the Ganina turye Kremlin the only one in Ural. Nizhnyaya Sin- entific fields, work with the history of our city and its yachikha Museum Reserve of Wooden Architecture um Reserve comprises 9 museums, including the Yama mine, where, according to the Russian Ortho- popularization. only museum-plant in Russia and the Museum of dox Church, the ashes of the members of the last and Folk Arts named in honor after Ivan Samoylov — an open air museum, where typical elements of an History of Tray Manufacturing which is one of a Emperor of Russia Nicolas II family, executed by the The building of the International Center for the Arts kind in the country. Bolsheviks, are buried. average Ural village and a picture of peasant routine “Glavniy Prospekt” was built around the Refinery — an are reconstructed: peasant houses of the 17th, 18th architectural monument, which was erected in 1916. The and 19th centuries and other monuments of wooden factory building itself has been restored and today has architecture. become the International Center for the Arts. ganinayama.ru главныйпроспект.рф vgiamz.ru museum-nt.ru Sverdlovsk region, Verkhnyaya Pyshma, Ekaterinburg, Lenina Avenue, 8 Sverdlovsk Region, Verkhoturye, Nizhni Tagil, Lenina Avenue, 1 Krivousova St., 36, PO Box 50 Sovetskaya St., 8

84 85 Event Passport Sverdlovsk Region

The Sverdlovsk Region is one of the largest Theater of Musical Comedy Since 1940s Ekaterinburg has Theatres been associated with the The- theatrical centers of Russia; it holds the ater of Musical Comedy in the theatre world, since it had been third place by a number of theatres in the crowned with the garland of vic- country after Moscow and St. Petersburg. tory for several decades among Russian music theatres.

Today, the Sverdlovsk musical professional theatres representing various forms of property offer comedy still with dignity bears their services to the audience. Theatres of the Sverdlovsk Region the status of a Theater, which is cover practically a whole range of types and genres of theatrical arts: always in sight, always in the thick drama, opera, ballet, modern choreography, operetta, musical, puppet of creative twists and turns and theatre. very often on the top step of the pedestal. Over the past decade, the Theater has played more than a dozen world premieres, brought 35 to Ekaterinburg a total of twen- EKATERINBURG STATE ACADEMIC OPERA ty top ‘Golden Mask’ national AND BALLET THEATRE theater awards, and raised a new generation of artists and specta- tors.

www.muzkom.net Ekaterinburg, Lenina Avenue, 47

Chamber Theatre

A Literary Quarter that appeared in 1980s in Ekaterinburg to unite seven museums and a Chamber Theatre, where characters cre- ated by Ural writers were played and came to life, was a unique event not for theatrical life of Ekaterinburg only, but for the whole country.

The idea of creating a chamber theater at the Ural writers’ Mu- seum arose in 1986. The theater he Opera Theatre (now the Ekaterinburg State opened on December 1, 1998 ­— Academic Opera and Ballet Theatre) was opened the 275th anniversary of Ekat- T in 1912 — it’s one of the first theatres in Russia. erinburg. The first performance — Such starts of the art as Ivan Kozlovsky, “The Stone flower” based on the Sergey Lemeshev and Irina Arkhipova started their tales of — became art careers on that stage. Every theatre season the hallmark of the theater. brings new victories, accomplishments; gives birth to new projects and productions. In 1930 the Drama Theatre was founded in Ekaterinburg. Along with the works of Russian and world classics, performances by contemporary Russian and European authors are uralopera.ru staged here. www.ompural.ru/theatre Ekaterinburg, Ekaterinburg, Lenina Avenue, 46a Proletarskaya St., 18

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Sverdlovsk State Academic Youth Theater Drama Theater

uraldrama.ru uraltuz.ru Ekaterinburg, Ekaterinburg, Oktyabrskaya Square, 2 Karla Liebknechta St., 48

Sverdlovsk Academic Drama Theater has created Drama”, seasonal directorial laboratories, coopera- Ekaterinburg Youth Theater is one of the oldest and Theater performances were presented in programs nearly 600 performances over its more than 85- tion with leading troupes of Russia and abroad, var- most famous professional theaters for children and of international theater festivals in Russia, , year history. Today, the Sverdlovsk Drama Theater — ious publishing works, participation in prestigious youth in Russia. It was founded in 1930. Ekaterinburg France, Greece, Sweden, Poland, Bulgaria, Austria, it has more than 30 productions for all tastes and festivals and competitions and large tours. Youth Theater actively and successfully participates Italy, Pakistan, China, Croatia, Serbia, Italy, Great preferences, the projects “Teatral” and “Academy of in the international festival theater movement. Britain, Romania, etc.

State Academic Philharmonic Ural State Variety Theater

One of the oldest Philharmonic halls in Russia The Ural State Variety Theater is a theater in Ekaterin- Ekaterinburg Puppet Theater (1936). It is included in the register of objects of Kolyada Theater burg, founded in 1996 by order of the Governor of the cultural heritage of the Sverdlovsk region. In 1998, Sverdlovsk Region Eduard Rossel. One of the perfect Ekaterinburg Puppet Theater — is a theater for the Kolyada Theater is the most famous private theater it was recognized in Russia as the «Philharmonic of theaters of the Sverdlovsk region by technical equip- whole family. Its repertoire is diverse in genres and in Russia, a participant of the largest theater the year». It has seven branches of the concert hall ment. The largest center of socio-political and cultural forms of performances for children and adults. Hav- festivals in Russia and the world. Kolyada theater in the cities of the Sverdlovsk region and a virtual life of the region. The repertoire of the theater is repre- ing gained authority not only among Russian puppe- performances always combine a simple story close concert hall. It holds more than 5,000 concerts per sented by its own productions: concerts, performances, teers, but also widely known beyond its borders, the to each viewer’s heart and an important deep topic season. shows. Ekaterinburg Puppet Theater is rightfully considered related to social issues, problems and subtleties of one of the best in Russia, loved by the city’s specta- human relationships. tors and guests of Ekaterinburg. sgaf.ru kolyada-theatre.ru estradaural.ru uralkukla.ru Yekaterinburg, Lenina Avenue, 97 Ekaterinburg, 8 Marta St., 15 Ekaterinburg, Mamina-Sibiryaka St., 143 Ekaterinburg, st. Karla Liebknechta, 38-A

88 89 Gastronomic Map 6 of the Region Event Passport Sverdlovsk Region Ural cuisine

ver 120 nationalities live in Ural, and each of them Omade their contribution into development of culinary culture of Ural. Besides, the territorial location (a border between Europe and Asia) also had a significant influence on entwinement of cooking traditions. Tartarian, Kazakh, Bashkir, Slavic and Finno-Ugric cooking practices have mixed here to bring the Ural cuisine to a new level.

The climate pattern of the region (sharply continental climate) also did its part in establishment of the Ural cuisine; it’s severe con- ditions that enabled invention of high-caloric dishes in traditional cuisine of the Sverdlovsk Region.

A certain composition of food ● “sharingdishes” format — big products is produced in the Ural dishes for the company. The experience of the formation of the gastronom- region. Among the numerous as- sortments, the leading chefs iden- These trends came in handy for ic identity of the territories originated in Europe. tified a category of branded ones: the Ural cuisine, the Ural dump- France, Italy, the and a number of dumplings, stroganina, buckwheat, lings that were refined accord- other countries legislatively correlated the areas of sauerkraut, salted mushrooms, ing to the recipe and serve as production of a certain type of food product and spe- bird cherry, dumplings, game and a small piece product, and, for domestic duck, as well as tradi- example, pike stuffed in Uralic cific food brands. A similar format for creating prod- tional drinks from locally growing style, uniting the whole compa- ucts was justified by the European rule of the 15 and herbs and berries - aromatic teas ny at the table. 100-kilometer zones. Small territorial areas of regions and fruit drinks. It is worth noting that the developing trend for na- The definition of the gastro- and countries of Europe obliged cooks to cook from tional cuisines in the food indus- nomic identity of the Urals al- those products that are in close proximity to the lo- try, whether it is modern European lowed talented Ural chefs to cation to preserve the uniqueness of taste and recipe fusion, Peruvian cuisine, Pan-Asian travel around the region in dishes, could not do without the search of traditional recipes, and highlight the cuisine against others. So the Urals interpretation and using au- unique tastes and products. To- Ural gastronomic identity began to emerge tochthonous spices and herbs. day, Ekaterinburg is represented — the ethogeographic and climatic fea- by many restaurants of Russian tures of the Urals, which give rise to its Thus, modern gastronomy of the cuisine of different eras, based world was determined in the de- on the local product of farms of gastronomic culture. Namely, the tech- velopment of two global trends: the Sverdlovsk region. nology of cooking, methods of processing and, of course, indigenous products. ● Japanese style of miniature presentation of dishes “japane- sestyle”;

92 93 Event Passport Sverdlovsk Region Restaurant Infrastructure Cafe of modern European cuisine “1991” ● Ekaterinburg, ● +7 (343) 273-19-91 st. Borisa Yeltsina, 3 of Traditional Cuisine ● caffe1991 ● Daily: 08:00–00:00

“1991” - a cozy cafe at the Museum of the first President of Russia Boris Yeltsin. It is distinguished by a modern interior, author’s cuisine In total, there are 4,220 stationary generally accessible public catering from brand chef Andrey Bov, desserts from Naina Iosifovna Yeltsina enterprises (restaurants, bars, cafes, canteens, diners) in the Sverdlovsk and constant hospitality. A panoramic view of the city allows you to Region. A total number of seats in generally accessible public catering relax from the everyday hustle and bustle. enterprises is 173,345, which is 40 seats per 1,000 people.

Restaurant “Troekurov”

● Ekaterinburg, ● +7 (343) 378-81-18 Restaurants with Ural, st. Malysheva, 137 ● troekurov_af ● Daily: 12:00–00:00 Russian and Soviet cuisine ● troekurov.ru

The cuisine of Troekurov restaurant is inspired by Russian traditions, Restaurant of modern “Barboris” modern local products and classic French ideas of high gastronomy.

● Ekaterinburg, ● +7 (343) 273-73-33 st. Borisa Yeltsina, 3 ● barboris.restaurant ● Daily: 12:00–00:00 ● barboris.info Hip places Restaurant “Le Grand Café” The menu from brand chef Andrey Bov has a non-classical approach to classic national dishes. A special place in it is occupied by hot ● Ekaterinburg, ● +7 (343) 365-87-70 dishes and desserts according to home recipes of Naina Iosifovna st. Rosy Luxembourg, 4 ● legrandcafeekb Yeltsina. ● Daily: 11:00 – 00:00 ● legrandcafe.ru

Le Grand Cafe is an elegant restaurant that offers classic and au- thentic French cuisine.

Restaurant of Soviet cuisine “Dubrovin”

● Ekaterinburg, ● +7 (343) 253-99-89 st. Malysheva, 74 Restaurant “Panorama A.S.P.” ● dubrovin_rest ● Su–Th: 12:00–00:00; ● Ekaterinburg, ● +7 (343) 298-98-88 Fr–Sa: 12:00–01:00 ● www.dubrovin-rest.ru st. Malysheva, 51 ● panorama.asp 12:00–00:00 ● Daily: ● panorama-asp.ru

Soviet dishes in a modern interpretation are presented by the restau- Modern European and pan-Asian cuisine with a panoramic view of rant “Dubrovin”, located in a cultural heritage site — an example of Ekaterinburg from the height of the 50th floor of the “Vysotsky” Soviet classicism, the Central hotel. Brand chef Yegor Naumov also skyscraper. tries to convey the atmosphere of Soviet dishes with autochthonous products.

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World cuisine Meat Restaurants

Restaurant “Hmeli Suneli” Restaurant “SteakHouse” ● Ekaterinburg, ● +7 (343) 271-13-01 ● Ekaterinburg, ● +7 (343) 301-02-06 Lenina Avenue, 69/1 Lenina Avenue, 69/10 ● steakhouse_ekaterinburg ● hmeli_suneli ● Su–Th: 12:00–00:00 steakhouse-ekb.ru ● Su–Th: 12:00–00:00 Fr–Sa: 12:00–02:00 ● Fr–Sa: 12:00–02:00 ● hmeli.ru The restaurant with the telling name “Steakhouse” is located in the Restaurant of happy Georgian cuisine “Hmeli Suneli”. The best tradi- historical building of the Iset Hotel. An exemplary example of the tional dishes and drinks, the hospitable atmosphere of a traditional constructivist era — the right steaks, a special atmosphere and an Georgian feast. inspiring view of the evening city.

Restaurant “Korova” Restaurant “Chaikhana PLOVProject” ● Ekaterinburg, ● +7 (343) 271-04-40 st. Borisa Yeltsina, 6 ● Ekaterinburg, ● +7 (343) 311-05-11 ● korova.ekb st. 8 Marta, 46 ● Daily: 12:00–01:00 ● plov_project ● korova-ekb.ru ● Su–We: 12:00–01:00 Th–Sa: 12:00–02:00 In the heart of the city is the “Korova” meat restaurant. Open kitchen with meat delicacies on its own wood-burning stove and grill. Hospitable restaurant of Uzbek cuisine. Cozy interior in oriental style, authentic cuisine.

Breakfast & Lunch European cuisine Cafe “ENGELS. Coffee and Waffles” Restaurant “Pinzeria by Bontempi” ● Ekaterinburg, ● +7 (343) 215-06-12 st. Malysheva, 21/4 ● Ekaterinburg, ● +7 (343) 287-77-55 ● engels_coffee st. Boris Yeltsin, 3 ● Daily: 8:00–22:00 ● pinzeriaekb ● engelscoffee.ru ● Su–Th: 12:00–22:00 pinzeriaekb.ru Fr–Sa: 12:00–00:00 ● “Engels” is a cozy coffee house where the real Belgian waffles are The restaurant of the famous Italian chef, restaurateur and best-sell- baked with many sweet and savory fillings. ing author Valentino Bontempi with airy pinza, homemade pasta, popular desserts and nice wine prices. Wine-shops — cultural layer of Ural gastronomy

Restaurant “Carbonara” Wine-shop and wine bar “BAR.OLO” ● Ekaterinburg, ● Bar ● Ekaterinburg, ● +7 (343) 253-70-80 Khokhryakova St., 48 Su-We: 12:00–00:00 Lenina Avenue, 25 Th–Su: 12:00–02:00 ● carbonara.ristorante ● Shop ● Su–Th: 12:00–00:00 : 12:00–23:00 +7 (901) 201-44-44 ● carbonara.rest Mo–Th ● Fr–Sa: 12:00–02:00 Fr–Sa: 12:00–02:00 ● baroloclub Cozy family-run Italian restaurant with pizza from a wood-fired oven, homemade pasta, specialties from sunny Italy. Wine-shop and bar in the very center of Ekaterinburg.

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Wine bar “SEKTA organic wine bar”

● Ekaterinburg, ● +7 (912) 600-37-39 Verkh-Isetsky Boulevard, 15 ● owb_ekb ● Tu–Th: 18:00–01:00 Fr: 18:00–03:00 Sa: 16:00–03:00 Su: 16:00–00:00

SEKTA wine bar in a two-story 19th-century building with a historic dome with starry sky designs.

Pubs and Bars

Restaurant-pub “James”

● Ekaterinburg, ● +7 (343) 317-18-02 st. Mamina-Sibiryaka, 58 ● jamesekb ● Su–Th: 12:00–00:00 james-resta.ru Fr–Sa: 12:00–04:00 ●

James is a restaurant for those who love the best seafood, grilled dishes and an excellent selection of champagne wines.

Bar-restaurant “Ogonek” ● Ekaterinburg, ● +7 (343) 271-21-08 st. Engelsa, 36 ● ogonek_bar ● Mo–Th: 12:00–02:00 Fr–Sa: 12:00–02:00 ● barogonek.ru Su: 12:00–02:00

Famous chefs are preparing an author’s menu in “Ogonek”, and stars of the bar industry are behind the bar.

Beer restaurant “Grott Bar”

● Ekaterinburg, ● +7 (343) 287‒70‒08 Lenina Avenue, 49 ● grottbar_ekb ● Mo–Th: 12:00–00:00 Fr: 12:00–03:00 ● grottbar.ru Sa: 14:00–03:00 Su: 14:00–00:00

A bar with its own brewery, a Scandinavian-style restaurant and an open grill.

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