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Overnight Stays Booked Continued to Grow, Whether They Were for Business Or Leisure Tourism

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Overnight Stays Booked Continued to Grow, Whether They Were for Business Or Leisure Tourism Annual report of the Brussels tourism observatory 2019 Introduction and key figures 3 Introduction 2019 was once again a record year for Brussels’ tourism sector. The number of overnight stays booked continued to grow, whether they were for business or leisure tourism. While Brussels reinforced its first European place in the UIA ranking (the number of association congresses has increased by 31%, allowing Brussels to represent 7.6% of the UIA 2019 total), the number of visitors to museums and attractions passed the 5 million mark. As shown again by the organisation of the Grand Départ of the Tour de France, Brussels has confirmed its place on the list of unmissable destinations. 4 Overnight stays Arrivals Overnight stays 4,12 M 7,80 M +5% +6% Note: 1. Data FPS Economy corrected by visit.brussels 5 Overnights by source markets - top 20 22% 19% 11% 7% 7% 7% 6% 4% 4% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% Note: 1. Data FPS Economy corrected by visit.brussels 6 Overnights by source markets - top 20 Country Overnights 2019 % Evolution vs 2018 Belgium 1,736,764 22% +11% France 847,914 11% +6% Spain 530,427 7% +2% Germany 525,389 7% +11% USA 512,155 7% +5% UK 494,836 6% -1% Italy 316,355 4% +11% Netherlands 297,972 4% +9% China 154,035 2% +6% Japan 114,141 1% +12% Brazil 108,526 1% +10% Switzerland 106,697 1% -7% Russia 98,681 1% +14% Portugal 82,101 1% -1% Poland 75,695 1% +4% Canada 74,328 1% -3% Sweden 72,663 1% +3% Ireland 68,072 1% -3% India 65,110 1% -6% Greece 64,158 1% +7% Others 1,456,813 19% +4% Note: 1. Data FPS Economy corrected by visit.brussels 7 Accommodation offer Tourist Average price accommodation per hotel room 461 123€ Available Occupancy accommodation rate 42.600 opportunities 76,5% Note: 1. Data Brussels Economy and Employment / MKG Hospitality Tourist content Museums and UIA attractions meetings 122 961 Guided tours ICCA meetings 8.374 86 Note: 1. Data visit.brussels, CBM, UIA, ICCA Tourist accommodation 10 Accommodation offer Brussels is a cosmopolitan city in which tourism plays an important role. To keep up with demand due to its status as a major European capital city, Brussels has a plentiful and varied hotel offer, which will be presented in this chapter. The details and numbers concerning the number of establishments in Brussels is provided by Brussels Economy & Employment. Furthermore, over-the-counter renting of furnished accommodation is an important part of the city’s accommodation offer, which is why we have decided to include an analysis of this recent phenomenon in this annual report. To do so, we are now working with AllTheRooms which provides us each month with an estimate of the number of units rented on the AirBnB platform. 11 Officially registered tourist accommodation Tourism residences Hotels Appart-hotels and furnished accommodation 164 22 96 Establishments Establishments Establishments 16.722 1.151 133 Rooms Rooms Rooms 37.073 3.089 450 Beds Beds Beds Source: BEE Source: BEE Source: BEE Note: 1. Data Brussels Economy and Employment 12 Officially registered tourist accommodation Social tourism Officially registered accommodation B&B’s centers 7 172 Establishments Establishments 380 364 Rooms Rooms 1.101 887 Beds Beds Source: BEE Source: BEE Note: 1. Data Brussels Economy and Employment 13 Hotel projects (2019 and future) Name of the project Commentaries Commune Size Date Meininger Hotel Bruxelles New hotel Anderlecht (rue Bara) 150 Rooms August 2019 Gare du Midi Ibis Brussels Centre Ixelles (Chaussée de September New hotel 64 Rooms Chatelain Vleurgat) 2019 B&B Hotel Brussels Centre Saint-Gilles (Avenue New hotel 91 Rooms Q3 2019 Gare du Midi Fonsny) Ixelles (rue du Prince Moxy Hotel New hotel 140 Rooms Q2 2020 Albert) Brussels (Place des Hôtel Juliana New hotel 50 Rooms 2020 Martyrs) Residence Inn By Marriott Nouvel hôtel Diegem (Brussels Airport) 127 Rooms 2020 Corinthia Grand Hotel Renovation of Astoria Brussels (rue Royale) 121 Rooms 2021 Astoria Hotel 14 Hotel occupancy According to data provided by MKG Hospitality, based on a panel of about 90 establishments, the Brussels hotel sector continued to grow in 2019. The occupancy rate increased by 1.9 points over the year as a whole, reaching 76.5%. It should also be noted that the increase on weekends (+2.5 points) was twice as high as on weekdays (+1.2 points). The average price (€123) increased by 5% and set a new record. It is important to note that the figures given for weekends and weekdays should not be compared to the overall results. This data is based on a small panel that varies slightly in size from week to week and includes approximately 60 establishments. 15 Hotel occupancy rate 76.5% 68.8% 80.5% Global occupancy Weekend Weekday rate (1) occupancy (2) occupancy (2) + 1,9 pts. vs 2018 +2,5 pts. vs 2018 +1,2 pts. vs 2018 Notes: 1. MKG data based on panel of 84 hotels (13,564 rooms) from January to February and 87 hotels (13,847 rooms) the other months 2. MKG data based on a restricted panel of some 60 hotels 16 Monthly occupancy rates (vs. 2018) 84% 82% 83% 79% 79% 81% 76% 78% 72% 74% 67% 62% January February March April May June July August September October November December (+2.3pts) (+2.3pts) (+2.7pts) (+2.3pts) (+1.7pts) (+3.1pts) (+1.8pts) (-2.0pts) (+2.3pts) (+0.4pt) (-0.8pt) (+3.4pts) Notes: 1. MKG data based on panel of 84 hotels (13,564 rooms) from January to February and 87 hotels (13,847 rooms) the other months 17 Hotel occupancy rates - by neighbourhood (vs 2018) Around the Rogier Brussels Ring road Botanique Airport 75,6% 76,8% 74,1% +1.9pts. +2.1pts. +2.4pts. Grand European Place district 80,7% 71,7% +2pts. +1.5pts. Midi Lemonnier Louise 79,1% 76,2% +4pts. +2.1pts. Notes: 1. MKG data based on panel of 84 hotels (13,564 rooms) from January to February and 87 hotels (13,847 rooms) the other months 18 Hotel occupancy rate - by category 79.2% 76% 69.2% + 0.5 pt. vs 2018 + 2.9 pts. vs 2018 + 1.7 pts. vs 2018 Notes: 1. MKG data based on panel of 84 hotels (13,564 rooms) from January to February and 87 hotels (13,847 rooms) the other months Average hotel prices €123.1 €88.5 €129.3 Global average Average Average weekday price (1) weekend price (2) price (2) + 5%. vs 2018 +6.7%. vs 2018 +5.5%. vs 2018 Notes: 1. MKG data based on panel of 84 hotels (13,564 rooms) from January to February and 87 hotels (13,847 rooms) the other months 2. MKG data based on a restricted panel of some 60 hotels 20 Monthly average prices (vs. 2018) €143,3 €135,4 €138,3 €129,3 €131,4 €126,4 €124,2 €118,8 €113,2 €113,0 €104,7 €88,0 January February March April May June July August September October November December (+4%) (+4%) (+3%) (-13%) (+21%) (+3%) (+8%) (+4%) (+18%) (+4%) (+1%) (+8%) Notes: 1. MKG data based on panel of 84 hotels (13,564 rooms) from January to February and 87 hotels (13,847 rooms) the other months 21 Average hotel prices - by neighbourhood (vs 2018) Around the Rogier Brussels Ring road Botanique Airport €83.0 €110.1 €113.2 +2% +7% +1% Grand European Place district €132.0 €146.8 +7% +5% Midi Lemonnier Louise €110.5 €134.5 +8% +5% Notes: 1. MKG data based on panel of 84 hotels (13,564 rooms) from January to February and 87 hotels (13,847 rooms) the other months 22 Average hotel prices - by category €104.0 €129.7 €168.1 + 6% vs 2018 + 4% vs 2018 + 4% vs 2018 Notes: 1. MKG data based on panel of 84 hotels (13,564 rooms) from January to February and 87 hotels (13,847 rooms) the other months 23 RevPAR - revenue per available room €94.2 €61.0 €105.4 Global Weekend Weekday RevPAR (1) RevPAR (2) RevPAR (2) + 8%. vs 2018 +10.8%. vs 2018 +7.3%. vs 2018 Notes: 1. MKG data based on panel of 84 hotels (13,564 rooms) from January to February and 87 hotels (13,847 rooms) the other months 2. MKG data based on a restricted panel of some 60 hotels Monthly RevPAR (vs. 2018) €118,10 €115,31 €105,26 €107,98 €106,63 €95,49 €88,73 €92,21 €85,23 €82,29 €70,52 €58,97 January February March April May June July August September October November December (+8%) (+8%) (+7%) (-10%) (+24%) (+7%) (+10%) (+1%) (+21%) (+4%) (+0%) (+13%) Notes: 1. MKG data based on panel of 84 hotels (13,564 rooms) from January to February and 87 hotels (13,847 rooms) the other months 25 RevPAR - by neighbourhood (vs 2018) Arund the Rogier Brussels Ringroad Botanique Airport €62.7 €84.6 €83.9 +5% +10% +4% Grand European Place district €106.5 €105.3 +10% +7% Midi Lemonnier Louise €88.1 €102.5 +9% +8% Notes: 1. MKG data based on panel of 84 hotels (13,564 rooms) from January to February and 87 hotels (13,847 rooms) the other months 26 RevPAR - by category €82.3 €98.6 €116.2 + 7% vs 2018 + 9% vs 2018 + 6% vs 2018 Notes: 1. MKG data based on panel of 84 hotels (13,564 rooms) from January to February and 87 hotels (13,847 rooms) the other months Breaks and stays 28 Breaks and stays Data of breaks and stays in Belgium is collected from licensed establishments in all three of the country’s regions by SPF Economy.
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