Eastleigh Town Centre Vision Discussion Document - 5Th Revision November 2014 Notes

Key Plan Eastleigh Town Centre Vision Discussion Document - 5th Revision November 2014 Notes

4 AMMENDMENTS AS PER MTG EBC 16/07/14 RW JC 19/06/14 3 Drainage to cafe roof amended 11/06/14 JEC JC 2 Amendments as per EBC meeting 10/06/14 JEC JC 21/5/14 & 4Gp Email 5/6/14 1 AMMENDMENTS AS PER EBC EMAIL 29/04/14 JEC JC 24/04/14 Rev Description Date Dr by App by original by date created approved by Lee ODONOGHUE 07/04/14 JC

AHR Architects Ltd St Mary's Court 21 St Mary's Street Shrewsbury SY1 1ED United Kingdom

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client name CORDWELL PROPERTY GROUP

project TWYFORD ROAD RETAIL, EASTLEIGH

drawing KEY VIEWS - COLES CLOSE

computer file plot date C:\Revit Projects\TRR\01076-AED-XX-XX-M3-AR-TRR-JEC5.rvt

project number scale 2012.01076.000 1 : 100 @A1 drawing number rev issue status A_1501 4 PRELIMINARY This drawing is to be read in conjunction with all related drawings. All dimensions must be checked and verified on site before commencing any work or producing shop drawings. The originator should be notified immediately of any discrepancy. This drawing is copyright and remains the property of AHR. Preface

This document is the Eastleigh Town Centre Vision.

Subject

The document considers regeneration opportunities for Eastleigh town centre.

Objectives

The document has been prepared to be viewed by the public to promote town centre regeneration and investment and will be reviewed each year.

Consultation

This document is to be viewed by the public and comments can be sent via the ‘Contact Us’ page on the Eastleigh Borough Council website or via the email contacts overleaf.

Statement of Publication

The Ordnance Survey mapping included within this publication is provided by Eastleigh Borough Council under Licence from the Ordnance Survey in order to fulfil its public function to make available Council held public domain information. Persons viewing this mapping should contact ordnance Survey Copyright for advice where they wish to Licence Ordnance Survey mapping/map data for their on use. The OS website can be found at: www.ordsvy.gov.uk.

All mapping “© Crown copyright and database rights (2014) Ordnance Survey (LA100019622)”. Eastleigh Town Centre Vision Eastleigh Town Centre Vision - November 2014 Summary

This document maps out our ‘vision’ for Eastleigh town centre which builds on its many strengths and attributes. A clear way forward is set out which builds on earlier versions of this document and takes account of the numerous recent major developments in or close to the town centre. This investment demonstrates confidence in the town's future. In view of the dynamic nature of the town centre the ‘vision’ will be reviewed on an annual basis to determine whether a ‘refresh’ is required. This document aims to be promotional and accessible in nature explaining key concepts and urban design objectives. It is also in line with national, sub-regional and local planning guidance which seeks to “put town centres first” as the preferred location for business and services. In addition this document is intended to overlay and feed into other documents and planning strategies to be prepared in future relating to the town centre.

If you want to invest in Eastleigh’s positive future you are welcome to contact: Paul Ramshaw – Head of Regeneration & Planning Policy [email protected] Dave Francis – Senior Implementation and Design Officer [email protected] or visit the Eastleigh Town Centre Website www.eastleightc.co.uk or in 2015 visit the *Eastleigh Town Centre Webpage http://www.eastleigh.gov.uk/eastleightown for updates on current projects and initiatives

*The Eastleigh Business Improvement District (BID) website www.visiteastleigh.co.uk provides up to date information on; marketing, promotions, events and business support.

Eastleigh Town Centre Vision - November 2014 1 Eastleigh Town Centre Vision Eastleigh Town Centre Vision - November 2014 The Vision

• Sustainable town centre growth & regeneration, to increase the number of customers choosing to visit the town centre during the day and evening, rather than travelling further afield to other centres, • Developing family oriented arts, entertainment, culture and heritage, • Green connections and welcoming public spaces, • Civic Offices in town, and • Providing for urban living.

The Approach

To deliver the above the Council’s approach is to; 1. Promote the development of the town centre anchors north and south to strengthen the main retail circuit (including Market Street and High Street). 2. Facilitate regeneration with development partners through land assembly and use of property assets. 3. Encourage market led regeneration in the older shopping streets to provide some larger modern town centre units. 4. Strengthen walking and cycling links with the local catchment and through the train station to Barton Park, east of the railway. 5. Co-ordinate initiatives and promote mixed land use approaches. 6. Develop and resource a programme of public realm improvements.

2 Eastleigh Town Centre Vision - November 2014 Eastleigh Town Centre Vision Location Context and Catchment Area Core Retail Catchment Area, Eastleigh Town Centre

The South Hampshire Strategy published by the WINCHESTER Partnership for Urban South Hampshire in 2012 identifies Eastleigh as a `large town centre’. It states that South Hampshire towns should provide for new employment, housing, retail and leisure development in order to meet the needs of their own populations and

Chandler’s Ford to make a contribution to the regeneration of South EASTLEIGH Hampshire. www.push.gov.uk/south_hampshire_strategy

This reflects the National Planning Policy Framework

Hedge End (NPPF-DCLG 2012) which sets out to ensure the vitality of town centres. This Government document states that policies should be positive, promote competitive town centre environments and set out policies for the management and growth of centres (paragraph 23 SOUTHAMPTON Burseldon NPPF).

Eastleigh Borough boundary Southampton Water In addition, the Eastleigh Town Centre 'Vision' forms Core Retail Catchment Area part of the evidence base for the submitted Eastleigh Eastleigh Town Centre City/Town Centres FAREHAM Local Plan 2011-2029 http://www.eastleigh.gov.uk/

Out of Town Retail localplan. Policy E6 in particular provides a strong link Motorway between this document and the Borough's emerging Railway © Crown copyright and database rights (2014) Ordnance Survey (LA100019622) local plan. Figure 1. Retail Catchment Area, Eastleigh (derived from DTZ study for South Hampshire town centres) Eastleigh Town Centre Vision - November 2014 3 Eastleigh Town Centre Vision Town Centre Context Map

To Winchester & London Key: N Borough boundary Motorway J12 Major road Railway Railway Station

M3 Airport Airport Public Safety Zone

J13 Barton Park

To Bournemouth Eastleigh J14 Town Centre Eastleigh River Side M27 Potential Development To Southampton Area

J4 J5

To Portsmouth M27

Figure 2. Town Centre Context Map 4 Eastleigh Town Centre Vision - November 2014

M27 Eastleigh Town Centre Vision Areas of Recent Major Development

Key: 1 Twyford Square 2 Causton Gardens 3 Energy Youth Facility 1 To London 4 The Point Phase 3 5 The Bridge Education 4 Centre 6 6 Travelodge Hotel & Retail 25 Units 24 7 7 Church of the Resurrection 16 21 5 8 Herbert Collins House 26 8 2 17 9 Park 21 (Pirelli) 4 6 10 Swan Centre Leisure 16 3 Scheme inc. Vue Cinema 22 23 9 Town Itchen Valley 11 Unity Court 20 19 12 The Gardens Centre 13 Barton Peveril FE College 10 14 Eastleigh College 11 15 Lakeside Industry 16 Co-operative Store & 12 Katherine Court 20 13 17 Eastleigh House 14 18 Sirocco Park 10 19 Monks Brook/Cheriton Road 20 Sorting Office 19 21 Marks & Spencer Food Store 15 22 Market Place Most recent 23 Railway Station Forecourt developments 24 Former Premier Foods site Earlier 25 Former Travis Perkins site developments Airport/Southampton Proposed 26 Russell House 11 developments 23

Figure 3. Map of Major Developments in Town Centre Eastleigh Town Centre Vision - November 2014 5 Eastleigh Town Centre Vision Urban Structure; Current Situation

Residential Area Retail Bus Store Station Railway Land

The Point

Recreation Bishopstoke Road Key: Ground Main Pedestrian Routes Railway Industrial Station Main Traffic Area Routes Main Residential Area Shopping Gateways/ Streets Arrival points

Railway Land

weak frontages

Eastern Edge Main Retail Residential Area Frontages Retail/Leisure Centre

Figure 4. Town Centre Context Map

Figure 4 shows the primary pedestrian and vehicle connections in and around the town centre, the main points of arrival, key buildings, the Recreation Ground, main built frontages, the location of the Rail Station, the Bus Station and the existing edges of the town centre to the north and east. The existing weak frontages on the Barton Park industrial estate are also identified. 6 Eastleigh Town Centre Vision - November 2014 Eastleigh Town Centre Vision Main Retail Circuit

Bus Road Romsey Station N The Point Sainsbury's Recreation (Anchor ) Ground

Leigh Road Railway Market Street (primary shopping area) Station

Southampton Road

High Street Figure 5. Main Retail Circuit Map Market Street High Street (secondary shopping area)

Main Retail Circuit and Existing Frontages

Figure 5 shows in diagrammatic form the main Swan Centre pedestrian circuit around the retail area and (Anchor) connecting the two main retail anchors (Sainsbury’s and the Swan Centre). Strengthening this circuit will encourage customer movement around the remaining shopping area. Swan Centre (core shopping area) Eastleigh Town Centre Vision - November 2014 7 Eastleigh Town Centre Vision Proposals for built frontages, public spaces and connections

Improved store with active frontages N overlooking Residential Area surrounding space Potential new Environmental cycle & development The Point pedestrian improvements at gateways into town centre Environmental & pedestrian improvements Bishopstoke Road at gateways into town Recreation centre Key: Ground Main Pedestrian Routes Railway New iconic, well Station designed Main Traffic pedestrian/cycle link New Market Place Routes Main between town centre with strong relation- Shopping and Barton Park Key Public ships with improved Streets Spaces Recreation Ground Gateways/ Residential Area

new frontages Arrival points facing the twon

Railway Land

Main Retail Environmental & Residential Area Frontages Retail/Leisure pedestrian improvements Centre at gateways into town centre

Figure 6. Proposals for Built Frontages and Public Spaces and Connections 8 Eastleigh Town Centre Vision - November 2014 Eastleigh Town Centre Vision Urban Design Principles Proposals for Built Frontage, Public Spaces and Connections

Figure 6, shows overall urban design principles of strengthening the frontages on the streets and relating the buildings positively to the surrounding public space. New development east of the railway station should also present a new, active frontage facing the town centre to help visually link the two separate parts of the town.

The main elements are: • A redeveloped/improved northern anchor store should be outward looking, with a particularly strong relationship to a new market place and pedestrian precinct to the south, and an active frontage overlooking the Recreation Ground. The design should connect directly with the Recreation Ground, which in turn will relate better to the active eastern side of the extended Point arts centre. • The entrance to the station should be re-designed as a new, pedestrian friendly plaza linking to a new high quality connection between the two parts of central Eastleigh, east and west of the railway corridor. • The public space (Wells Place) between the main shopping streets in the town centre and the main retail/leisure mall (Swan Centre) should be redesigned as an important, pedestrian friendly area, with a stronger, redeveloped shopping frontage facing south to complement the recently extended Swan Centre. • The gateways to the town centre at the road junctions from the north (Twyford Road), east (Bishopstoke Bridge), south (Southampton Rd) and west (Leigh Road) should be designed to create a pedestrian friendly positive sense of arrival and emphasize the distinctive character of the town. • The arrival points to the town centre should also be emphasized with new “gateway” features and buildings when suitable sites become available.

Eastleigh Town Centre Vision - November 2014 9 Eastleigh Town Centre Vision Main Areas of Potential Growth

Potential for super- Regeneration of The Point; regional market to extend Potential for mixed existing office to performance arts floorspace and N use, non-retail provide new bespoke facility, phase 3 support other town development council offices expansion completed centre uses Upper Market Street, mixed use redevelopment Road Romsey and regeneration promoted

Recreation Bishopstoke Road Ground Pedestrian/cycle Leigh Road Sainsbury's connection promoted Railway Station

New youth facility Potential incremental Long term development 'Energy' recently redevelopment in part, of area in Barton Park completed with emphasis on with non-retail mixed ground floor used development cultural/leisure retail

High Street units with Incremental redevelop- housing above ment of small units, with emphasis on Market Street

new frontages ground floor retail and facing the twon related uses promoted

Airport Public Safety Zone

  Swan Centre  core retail area

 Swan Centre leisure development Figure 7. Main Areas of Potential Growth 10 Eastleigh Town Centre Vision - November 2014 Eastleigh Town Centre Vision Main Areas of Potential Growth Proposals for Retail based Development

• Expansion of the supermarket offer in the town centre will contribute to meeting the predicted increase in convenience goods need over the next few years and help to balance the competition from other shopping centres and supermarkets. • Such a development could also increase the comparison goods offer in the town centre as supermarket operators also tend to provide an element of comparison goods floorspace. • Increased footfall in the town will benefit shopping in the Market St / High St/ Leigh Road and Wells Place. • Further re-enforcement of the retail circuit will be encouraged through the gradual redevelopment of older shop units, creating a number of larger, modern retail spaces, whilst respecting the fine grain of the town and retaining the variety and interest associated with a high proportion of independent shops & complimentary town centre uses. • There is some potential for related development as close as possible to the town centre on the broadly triangular area heavily constrained by the rail sidings and the Airport Public Safety Zone (on the eastern side of the railway). Development in this location could comprise a mix of uses which could include offices, an hotel, and possible residential use, possibly with a few retail kiosks integrated with the station access. (Retail provision should be very limited east of the railway to avoid prejudicing the regeneration of the town centre).

Eastleigh Town Centre Vision - November 2014 11 Eastleigh Town Centre Vision Leisure Culture & Entertainment

Investigate cafe/restaurant Regeneration of existing office to new uses integrated into main N retail frontages bespoke council offices

The Point (arts, culture & leisure anchor) Road Romsey

Recreation Bishopstoke Road Ground New pedestrian Leigh Road /cycle link existing Sainsbury's Railway proposed housing Station Barton New youth facility Park 'Energy' recently Mixed use ground completed floors, including Employment, research & cultural development, conference uses/bars/restaurants facilities and leisure and retail uses integrated into Barton Park development area

High Street Market Street Future pedestrian link. Employment, B1 research Key: & development and other related uses including Leisure, Culture & conference facilities Entertainment Sorting Office

- hub for creative Southampton Road  Anchors industries Swan Centre Airport Public  Cultural Quarter main retail anchor Railway Land Safety Zone Frontages Other potential Cinema, bowling, other uses locations within (leisure / entertainment anchor/ restaurants/ cafe & retail dominated bars)

Figure 8. Leisure, Culture & Entertainment Map 12 Eastleigh Town Centre Vision - November 2014 Eastleigh Town Centre Vision Family Friendly Entertainment, Arts, Leisure and Heritage

Figure 8; Illustrates the principle of extending the retail circuit and connections by encouraging the development of leisure and cultural activities in complementary locations; improving the integration between the Point and the Recreation Ground, with continued and increasing provision for a wide range of community based events/ performances, which provide a balance with the attractions being established to the south within the extended Swan Centre. Opportunities may also be taken to; • Encourage related uses in buildings overlooking the Recreation Ground. • Identify space for the temporary and permanent display of art material. • Possible relocation of the existing museum to free up space in the town for other uses. • To make the town more family friendly. • Initiatives to encourage cafes, bars and restaurants, together with a range of positive measures to attract a wide section of the population to the town during the Public art - Eastleigh Recreation Ground day and evening.

The Point theatre and dance studios Eastleigh Railway Works Centenary Community event on the Recreation Ground Eastleigh Town Centre Vision - November 2014 13 Eastleigh Town Centre Vision Improved Green Links and Public Places

10 N Bus Station 5 The Point Lidl Railway Sidings Road Romsey Recreation 4 Bishopstoke Road Ground 7 Barton Leigh Road New 2 Park existing 1 Sainsbury's Pedestrian/cycle housing 3 Railway connection link Station across railway cycle link into 6 town centre 8 Airport Public Safety Zone

Future pedestrian link High Street "River Side"

Key: Market Street Wells Place Main Pedestrian Link

9 Southampton Road Secondary Pedestrian Link Swan Centre

Public Place Railway Land Improvements Public Transport Hub New/Proposed Pedestrian/Cycle Links Figure 9. Public Places and Green Links Map 14 Eastleigh Town Centre Vision - November 2014 Eastleigh Town Centre Vision Green Connections & Welcoming Public Spaces

Figure 9; shows in more detail the location of important and potential green connections; • Extending and enhancing the main east-west and north-south pedestrian & cycle connections through the town centre and linking the town centre to Barton Park with a new crossing of the railway, • Improving the quality, safety and attractiveness of links from car parks to town centre facilities, • Improving the quality, safety and attractiveness of pedestrian/cycle links alongside the major traffic routes.

Gateways and arrival points influence first impressions and have potential to create a distinctive character for the town centre as identified in figure 6 and 9, together with other public spaces. In particular the following opportunities have been identified in more detail: 1. Gateway at the junction of Romsey Rd/ Leigh Rd, improve quality of space for pedestrians. 2. Recreation Ground, improve quality of space for a range of activities. 3. Precinct, improve quality of space for activities including a ”market place”,and a café sitting area. 4. Upper Market Street, create more pedestrian friendly space, improve linkage to Eastleigh House/Wessex House and accommodating the requirements of buses and other vehicles as well. 5. Twyford Road Gateway, improve appearance of the junction, enable improved pedestrian access to the town centre. 6. Railway Station forecourt, improve appearance and the function of forecourt including public highway crossing. 7. Bishopstoke Bridge gateway, improve appearance and access to the town centre, particularly for pedestrians and cyclists from River Side to Eastleigh Railway Station.

Eastleigh Town Centre Vision - November 2014 15 Eastleigh Town Centre Vision Green Connections & Welcoming Public Spaces

8. Regal Walk, improved pedestrian link from multistorey car park to town centre. 9. Wells Place, improve the main east-west pedestrian link from residential areas to Swan Centre/Leisure Facilities via an attrative space suitable for events and sitting out. 10. Pedestrian/cycle link between Eastleigh railway station and Twyford Road.

Within the broad area indicated, provide for attractive, efficient and accessible facilities, integrated into town centre redevelopment proposals.

16 Eastleigh Town Centre Vision - November 2014 Eastleigh Town Centre Vision Relocation of The Civic Offices to a Sustainable Building

The Civic Offices have relocated to the town centre to provide an improved level of access for the public (including those travelling by public transport, walking and cycling) . This will contribute to the town centre customer base and support the regeneration of the town centre with the development of a fit for purpose, low energy exemplar building.

Eastleigh House - before redevelopment Eastleigh House - new civic offices for Eastleigh Borough Council

Eastleigh Town Centre Vision - November 2014 17 Eastleigh Town Centre Vision Providing for Town Centre Living

The provision of new housing in the town centre in combination with other uses will support the strategy of providing housing within sustainable communities and reinforce a sense of community in the town centre. The provision of additional housing units is a major componant of the 'Vision' for the town centre and will contibute to the councils overall housing delivery. It is envisaged that the Borough Council will play an active enabling role in housing provison because; • New housing in the town centre above shops and other uses, will help new town centre development which might not otherwise be viable on its own, • Housing in the town centre could reduce the need to travel to employment and local facilities, and • More town centre residents will increase the customer base for shops and other facilities. It will be important to provide a range of attractive accommodation for different sectors of the population, which could include students studying at local universities, the elderly, single people and couples.

Housing Developments in Eastleigh Town Centre

Park View Fairholme Court Re-development of the former Mija P.H. Unity Court

18 Eastleigh Town Centre Vision - November 2014 end of document texting 07797 87001 emailing [email protected] or other languagesby calling02380688000, including largeprint, audiotape,Brailleandsome formats canbeprovided in alternative The information Web: Tel: SO50 9YN Hampshire Eastleigh Eastleigh House,UpperMarketStreet Eastleigh BoroughCouncil Email:

www [email protected] 023 80688000 .eastleigh.gov.uk .uk