IMPERIAL WAR MUSEUM LONDON CHURCHILL WAR ROOMS HMS BELFAST IMPERIAL WAR MUSEUM DUXFORD IMPERIAL WAR MUSEUM NORTH
For more information about our WORKING WITH THE publishing programme please contact Madeleine James: [email protected] IMPERIAL WAR MUSEUM
For trade orders of in-house titles please contact our distribution centre: Mail Order Imperial War Museum Duxford Cambridge CB22 4QR [email protected] Telephone: 01223 499345 Online shop: www.iwmshop.org.uk www.iwm.org.uk
who are we?
IWM (Imperial War Museums) is the world’s leading authority on conflict and its impact, focusing on Britain, its former Empire and the Commonwealth, from the First World War to the present. Through unique Collections, vivid personal stories and powerful physical experiences, we aim to enrich people’s understanding of the causes, course and consequences of modern war. Our Collection tells powerful and extraordinary stories of people and places, ideas and histories. 2014 is a key year for the Museum. Originally founded to remember the First World War it will be leading the national commemoration of the centenary of the outbreak of war.
The Museum has IMPERIAL WAR MUSEUM LONDON five branches as well Imperial War Visitors can discover Museum Duxford as a strong online what life was like Churchill War Rooms This former RAF Battle presence during the First and Housed in Churchill’s of Britain fighter station Second World Wars, wartime bunker the HMS Belfast now houses the finest Imperial War see some of the extensive War Rooms Europe’s last surviving collection of historic Museum North Museum’s huge art give the visitor a feel big-gun armoured warship military and civil aircraft Housed in an award- collection and learn for life in the heart of of the Second World War in the country, from the winning building in about the darkest days government during the is permanently moored legendary Spitfire to the Manchester with thought of the Second World Second World War. opposite the Tower of supersonic Concorde. provoking exhibitions and War in The Holocaust The site also contains the London. With nine decks See the stunning AirSpace immersive audio-visual Exhibition, as well as Churchill Museum which to explore HMS Belfast exhibition and experience displays IWM North continuing world- chronicles Churchill’s long will give you a taste history in the air at illustrates how all our wide conflicts. and momentous life. of war at sea. Duxford’s Air Shows. lives are shaped by war. As well as being a visitor destination the Museum holds extensive archives, which it is continually adding to. These archives include:
15,000 paintings, drawings and sculpTures
35,000 proclamations
20,000 posters
17,000 private papers
20,000 hours of film
11 million photographs
56,000 hours of interviews Ways of working with us
The IWM extends its brand by working with publishers and licensees. We have a strong backlist, with total sales to date of almost 4.5 million copies. Our books range from fully illustrated art books, photography and gift books to narrative histories and children’s educational and fiction titles. The Museum also lends its brand to products using or inspired by its Collections. Digital Publishing
The Museum’s extensive and diverse Collections mean that it is very well placed to develop its digital publishing, with film, sound, photographs and art all available. Whilst it has a number of its titles already available as e-books it is moving into enhanced e-books as well as apps. This is an area the Museum is keen to grow in the coming years with products designed to support exhibitions as well as standalone products, allowing more people from around the world to interact with the Collections. Would You Like to Work With Us on these key anniversaries?
30 years since the start of the Falklands War between Argentina 2012 and the UK (1982) 100 years since the establishment of the Royal Flying Corps, the forerunner to the RAF (1912) 50 years since the Cuban Missile Crisis (1962) 70 years since the Battle of El Alamein (1942) 70 years since the publication of the Beveridge Report. This formed the basis for the post-war reforms known as the Welfare State (1942)
2013 10 years since the US invasion of Iraq (2003) 70 years since Operation ‘Chastise’ – (The ‘Dambusters’) (1943) 75 years since Neville Chamberlain returned from Munich having signed the Munich Agreement and declared ‘peace in our time’ (1938) 95 years since the armistice with Germany brought the First World War to an end (1918)
2014 70 years since Operation ‘Overlord’ (D-Day) (1944) 100 years since the assassination of Archduke Franz Ferdinand, the trigger for the start of the First World War (1914) 100 years since the start of the First World War (1914) 75 years since the start of the Second World War (1939) Some Facts and Figures*
VISITOR NUMBERS Almost 2 million visitors to the five branches Almost 11 million unique online visitor sessions
PRESS The Museum has a very active press team who in 2010 generated over 11,000 pieces of coverage, equivalent in value to a £31 million advertising spend.
marketing Our marketing team run corporate promotions as well as targeted campaigns for events and exhibitions.
Mailing Lists The Museum has a database of 30,000 people who have asked to receive information about us, as well as 5,000 Friends of the Museum. E-newsletters and the Friends magazine Despatches are regular routes for our partners to reach this market.
Historical consultancy All products are checked thoroughly by our team of historians.
Brand endorsement Access to an internationally regarded brand, conveying historical rigour and credibility to the product.
*all figures from 2009/10