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Imperial War Museum Annual Report and Accounts 2018–2019

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Imperial War Museum Annual Report and Accounts 2018–2019 Presented to Parliament by the Secretary of State for Digital, Culture, Media and Sport by Command of Her Majesty Ordered by the House of Commons to be printed on 17 July 2019 HC 2359 © Crown copyright 2019 This publication is licensed under the terms of the Open Government Licence v3.0 except where otherwise stated. To view this licence, visit nationalarchives.gov.uk/doc/open-government-licence/version/3. Where we have identified any third party copyright information you will need to obtain permission from the copyright holders concerned. This publication is available at: www.gov.uk/official-documents. Any enquiries regarding this publication should be sent to us at [email protected] ISBN 978-1-5286-1260-9 CCS0419951740 07/19 Printed on paper containing 75% recycled fibre content minimum Printed in the UK by the APS Group on behalf of the Controller of Her Majesty’s Stationery Office 2 Contents Page Annual Report 1. Introduction 4 2. Strategic Objectives 5 3. Achievements and Performance 6 4. Plans for Future Periods 27 5. Financial Review 32 6. Staff Report 35 7. Environmental Sustainability Report 39 8. Reference and Administrative Details of the Charity, 48 the Trustees and Advisers 9. Remuneration Report 53 10. Statement of Trustees’ and Director-General’s Responsibilities 59 11. Governance Statement 60 The Certificate and Report of the Comptroller and Auditor 73 General to the Houses of Parliament Consolidated Statement of Financial Activities 76 The Statement of Financial Activities 77 Consolidated and Museum Balance Sheets 78 Consolidated Cash Flow Statement 79 Notes to the financial statements 80 3 1. Introduction Who we are IWM is a global authority on conflict and its impact on people’s lives. We collect objects and stories that give an insight into people’s experiences of war, we preserve them for future generations, and we bring them to today’s audiences in the most powerful way possible at our five branches (IWM London, IWM North, IWM Duxford, Churchill War Rooms and HMS Belfast) and across our digital channels. By giving a platform to these stories, we aim to help people understand why we go to war and the effect that conflict has on people’s lives. Our vision Our vision is to be a leader in developing and communicating a deeper understanding of the causes, course and consequences of war. Using the personal stories and experiences in our unique collections, our objective is to help people, as global citizens, make sense of an increasingly unpredictable world. We do this, in part, by helping people have a deeper understanding of the connections between past conflict and the contemporary world. This is about exploring the way war has shaped the local and the global, about appreciating diverse views, and about challenging our audiences to become ready to engage in difficult decisions for themselves, their communities and their world. What we stand for As an organisation we are guided by four important values. We aim to be: § Courageous: we’re confident and have the courage to challenge the established wisdom, championing debate and innovative approaches § Authoritative: our deep and dynamic knowledge of our rich collections makes us the first port of call on the history of modern conflict, and sets standards of excellence in everything we do § Relevant: we strive to make everything we do relevant to contemporary society, while maintaining a balanced and impartial point of view § Empathetic: we’re sensitive to people’s emotions, respecting different points of view and the deep significance of our collections 4 2. Strategic Objectives We aim to: § Increase our financial sustainability We will secure our long-term financial viability and create an entrepreneurial and dynamic working culture. As a result, we will build our income and financial flexibility so that we can continue to invest in our offer. We will improve our financial performance, build our resilience and strengthen IWM as a result. § Prioritise our audiences We will create excellent, inspiring and relevant visitor and learning experiences. As a result, people will have a deeper understanding of the causes, course and consequences of war and its impact on all of our lives. We pride ourselves on the excellent customer service we will provide across all of our work. § Deliver effective stewardship of our collections We will develop and care for our collections through effective management, building expertise, maximising access and improving storage. As a result, we will ensure our collections and knowledge remain relevant and accessible for audiences now and for generations to come, not least, by maintaining the momentum around reviewing and developing our collection § Build our brand We will build our reputation as a global authority and our ability to deliver our purpose and vision by providing high quality products, services and experiences and communicating consistently in everything that we do. The strength of our brand is directly related to the scale of impact we are able to achieve. 5 3. Achievements and Performance 3.1 Marking the Centenary of the First World War IWM’s First World War Centenary Programme Our museum was founded in 1917 while the First World War was still being fought. From our foundation we collected material that could illustrate the common experience of war and record the individual experiences of the millions of men, women and children who took part in the war effort. Our collections started with the generosity of others in donating their precious personal possessions that represented something of great meaning to them and their family. They entrusted them in the hope that such modest yet unique items would engage future generations with the war. For this reason, the centenary of the First World War meant a great deal to us. In 2010 we embarked on an ambitious project to engage audiences widely with our First World War collections and stories of regional, national and global importance. Our ambition was to work with 300 global, cultural partners to deliver a programme of events developed at grass roots levels. We felt strongly that members would collectively organise and present a vibrant, diverse and far-reaching programme to reflect how people wanted to commemorate the conflict in their own communities, in a way that was meaningful for them. Launched in 2014, and with generous support by Arts Council England (ACE), the Partnership grew into a major digital community of not-for-profit cultural and educational organisations which, over the course of the centenary, collaborated to help millions of people across the world to commemorate the centenary of the First World War. The reach and impact of the Partnership far exceeded our original ambitions, and as the First World War Centenary drew to a close in late 2018, it was a dynamic network of some 4,000 members, representing 60 different countries. In 2018 the centenary of the First World War Armistice was marked with an engaging and memorable programme of events that brought our five-year, First World War Centenary Programme to a close. Through the First World War Centenary Partnership we presented Armistice 100 Days which commemorated the centenary of the Hundred Days Offensive and Armistice of 11 November 1918 through a powerful literary project. We engaged 100 authors to each write 100 words about 100 individuals who experienced the First World War. Their research was supported by 100 members of the First World War Centenary Partnership from across the world. One story was shared every day from 5 August to 12 November 2018, giving a vivid impression of the breadth of lives that were impacted by the conflict. IWM also worked with members of the First World War Centenary Partnership and the composer Laura Rossi to bring the 1917 film The Battle of the Ancre and Advance of the Tanks to global audiences. This astonishing IWM archive film was screened across the world. Five screenings of the film were accompanied by live performance of the score, performed at venues across England. At our branches, IWM London and IWM North were the final venue for 14-18 NOW’s UK- tour of the iconic poppies by artist Paul Cummins and designer Tom Piper. The displays, Wave and Weeping Window, were installed outside IWM North and IWM London respectively. Timed around the lead-up to and centenary of Armistice Day, the 6 installations drew over 477,000 visitors in the short period they were displayed (199,000 visitors to IWM North and 278,000 to IWM London). Audiences to the museum were invited to reflect on this momentous anniversary through IWM’s Making a New World season, which at IWM North, centred on the exhibition, Lest We Forget? The exhibition explored how symbols of commemoration - from the poppy to the two minute silence - have endured for a century but also sparked controversy. A highlight was the display of ten, iconic paintings from IWM’s art collection by prominent war artists Paul Nash, Wyndham Lewis, Stanley Spencer - including John Singer Sargent’s giant masterpiece Gassed (1919) which had recently returned to IWM after a two-year, international tour. We produced a new, immersive Big Picture Show to accompany the exhibition, featuring a new poem, Mightier than War, written by Manchester’s own Tony Walsh, set to a striking backdrop of photographs and historical footage from our collections. At IWM London, our Making a New World season explored how the First World War shaped our society through a range of innovative exhibitions, installations, immersive experiences and public debates and performances. Season highlights included; § The immersive sound installation, I Was There: Room of Voices, which brought together the personal testimonies of 32 people from IWM’s sound archives.
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