Tourism & Management Studies ISSN: 2182-8458
[email protected] Universidade do Algarve Portugal Gémar, Germán Influence of cultural distance on the internationalisation of Spanish hotel companies Tourism & Management Studies, vol. 10, núm. 1, 2014, pp. 31-36 Universidade do Algarve Faro, Portugal Available in: http://www.redalyc.org/articulo.oa?id=388743881005 How to cite Complete issue Scientific Information System More information about this article Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal Journal's homepage in redalyc.org Non-profit academic project, developed under the open access initiative Tourism & Management Studies, 10(1), 2014 Influence of cultural distance on the internationalisation of Spanish hotel companies Influencia de la distancia cultural en la internacionalización de la industria hotelera española Germán Gémar University of Málaga, Department of Economics and Business Administration, Campus El Ejido s/n. 29013. Málaga, Spain,
[email protected] Abstract Resumen This paper analyses a study of the influence of “cultural distance” on the Plasmamos en este trabajo un estudio sobre la influencia de la internationalisation of Spanish hotel companies. To define “cultural “distancia cultural” en la internacionalización de la empresa hotelera distance” we rely on Gesteland’s model which allows measurement of española. Paradefinir la “distancia cultural” nos basamos en el “modelo this for each destination. Interpretation of the behaviour of people in a de Gesteland” que se presenta como idóneo para medirla en cada given country involves certain especially relevant variables. We refer to destino. La interpretación de las conductas de las personas de un the variables deal-focus or relationship-focus cultures, formal or determinado país hace que determinadas variables cobren especial informal cultures, rigid-time or fluid-time cultures and expressive or relevancia.