Tourism and Hospitality Management

Total Page:16

File Type:pdf, Size:1020Kb

Tourism and Hospitality Management HTSI is affiliated to the ESADE Foundation BACHELOR DEGREE IN TOURISM AND HOSPITALITY MANAGEMENT www.tsi.url.edu CONTENTS 02 04 PRESENTATION TOURISM AND HOSPITALITY: A DYNAMIC SECTOR 05 06 07 BACHELOR DEGREE COURSE PLAN ONE DEGREE, IN TOURISM AND TWO OPTIONS HOSPITALITY MANAGEMENT 08 09 10 AIMS STUDENT INTERNATIONAL PROFILE APPROACH 12 14 15 PROFESSIONAL WE WANT YOU! CONTACT US DEVELOPMENT PRESENTATION The Ramon Llull University’s School of Tourism and Hospitality Management Sant Ignasi (Barcelona, Spain) is affiliated to the ESADE Foundation and the Society of Jesus. Its mission is to carry out teaching and research and to disseminate knowledge on the management of hospitality and «TOURISM AND HOSPITALITY IS A SECTOR WITH SIGNIFICANT tourism businesses. SOCIAL AND ECONOMIC IMPACT IN THIS COUNTRY AND INTERNATIONALLY. HTSI STRIVES Its main aim is to contribute to the scientific, TO PROVIDE STUDENTS WITH social and personal development of skilled THE KNOWLEDGE, SKILLS AND VALUES THAT WILL professionals who are aware of their role in HELP DEVELOP A SOCIALLY developing a human approach to tourism in ENGAGED AND ECONOMICALLY a context of intercultural dialog. SUSTAINABLE HOSPITALITY AND TOURISM INDUSTRY THAT The School of Tourism and Hospitality CAN HELP US TO MAKE A Management Sant Ignasi (HTSI) provides a BETTER WORLD.» dynamic environment which fosters a spirit RICARD SANTOMÀ DEAN OF THE SCHOOL OF TOURISM of achievement and encourages students to AND HOSPITALITY MANAGEMENT SANT IGNASI be fully involved and committed to changing society, enabling them to grow both as people and professionals. TOURISM AND HOSPITALITY: A DYNAMIC SECTOR Studying tourism and According to the World Tourism hospitality demands passion Organization (UNWTO), international tourism grew by 5% in 2014 with and commitment: passion worldwide arrivals reaching record for peoples and cultures, numbers at over 1 billion. travel, business, human The continuous growth in demand for relations and languages, and tourism services shows that the sector is commitment to playing a key role in boosting the economy, especially during times of professionalism, service and recession. responsible business Tourism also has great potential as a management. development industry that can help disadvantaged regions to kick start their economies through sustainable tourism that respects cultures and the environment. The growth of the sector depends on employing highly trained professionals with creative ideas and the ability to innovate to help make the sector more competitive. 4 «DURING MY STUDIES, HTSI HELPED ME TO EXPLORE AND DEVELOP MY SKILLS. THE SCHOOL PROVIDED ME WITH A STRONG ACADEMIC BASE, SUPPORTED MY FIRST STEPS ALONG MY CAREER PATH WITH IN-COMPANY TRAINING, AND GAVE ME A DEGREE WITH A SEAL OF QUALITY THAT OPENS DOORS IN THE WORLD OF WORK.» SANDRA CASTELLÀ (2011 GRADUATE) CONTENT MANAGER AT THE BARCELONA MUSEUM OF IDEAS AND INVENTIONS (MIBA) BACHELOR DEGREE IN TOURISM AND HOSPITALITY MANAGEMENT 5 REASONS TO CHOOSE HTSI The Bachelor Degree in Tourism 1 E XCELLENT PEOPLE: and Hospitality Management is a four- training for professional and personal excellence. year university qualification (240 ECTS) which meets the requirements of the 2 MORE THAN MANAGEMENT: developing skills focused European Higher Education Area and is on business management designed to train future leaders in the and hospitality. Almost 40% of the degree credits tourism and hospitality industry. It are in management. takes place in Barcelona (Spain). 3 AN INTERNATIONAL DEGREE: you can choose between To meet the demands of the tourism and a bilingual degree (with the hospitality sector and enable students to last two academic years adapt to its rapid development and constantly taught in English) or a changing nature, the program combines degree taught entirely in training in business management with the English. All students have the opportunity to participate in development of the hospitality skills required university exchanges and to ensure customers receive excellent service. internships abroad. HTSI ensures students are in constant 4 C AREER DEVELOPMENT: contact with the international tourism and focused on top Spanish and hospitality sector from day one, with courses international companies. taught by industry professionals and internships in top-ranking companies. The 5 N ETWORKING: school also fosters an international outlook. the School has a network of partners to help you The degree can be taken as a bilingual course develop valuable academic or entirely in English, and university exchanges and professional contacts. are organized for both students and teaching staff: encouraging students to be mobile is one of the fundamental pillars of the program. COURSE PLAN 1r Semestre 1st Semester 2º Semestre 2nd Semester PROGRAMA BILINGÜE ENGLISH PROGRAM ECTS PROGRAMA BILINGÜE ENGLISH PROGRAM ECTS Economía Economics 6 Contabilidad I Accounting I 6 1 Economía de la Empresa Business Economy 6 Comunicación Communication 6 Service Encounters Service Encounters in SE 4 Geografía Geography 6 in Tourism and Hospitality Tourism and Hospitality UR Sistemas de información Information Systems co Mercados Turísticos Tourism Markets 4 / y TIC en empresas and IT for Tourism 4 SO turísticas y hoteleras & Hospitality Filosofía Social Social Philosophy 3 Tipologías turísticas Tourism Typologies 3 CUR English Language English Language 3 English Language English Language 3 Francés o Alemán French or German 3 Francés o Alemán French or German 3 1r Semestre 1st Semester 2º Semestre 2nd Semester PROGRAMA BILINGÜE ENGLISH PROGRAM ECTS PROGRAMA BILINGÜE ENGLISH PROGRAM ECTS Contabilidad II Accounting II 6 Derecho turístico Tourism Law 6 2 Dirección de Marketing Marketing Management 6 Estadística Statistics 6 SE Antropología y sociología Tourism Anthropology and 4 Dirección de Recursos HR Management 4 del turismo Sociology UR Humanos co Personal and Professional Personal and professional 4 / Sectores Turísticos Tourism Sectors 4 Skills for Tourism and skills for Tourism and SO Hospitality Hospitality English Language English Language 4 4 CUR English Language English language Travel 2.0 Travel 2.0 3 E-Distribution E-distribution 3 Francés o Alemán French or German 3 Francés o Alemán French or German 3 1r Semestre / 1st Semester 2º Semestre / 2nd Semester PROGRAMA BILINGÜE / ENGLISH PROGRAM ECTS PROGRAMA BILINGÜE / ENGLISH PROGRAM ECTS Financial Management in Tourism and Hospitality 6 Professional Skills for Tourism and Hospitality: 30 3 Formación en la empresa / Work Based Learning Personnel Policies and Diversity Management 6 in Tourism and Hospitality SE UR Hotel and Restaurant Management 6 co / Operational Marketing in Tourism and Hospitality 3 SO Research Skills and Methods 3 CUR Academic English 3 French or German 3 1r Semestre / 1st Semester 2º Semestre / 2nd Semester PROGRAMA BILINGÜE / ENGLISH PROGRAM ECTS PROGRAMA BILINGÜE / ENGLISH PROGRAM ECTS International Internship 30 Undergraduate Dissertation 7 4 or Academic Mobility in an International University 30 Organizational Behaviour and Organization or 6 SE Development in Tourism and Hospitality Electives in HTSI: 30 UR Events Management 4 co Gastronomy 5 / Enology 5 Destination Management 4 SO Responsible Tourism 5 CUR International Hospitality Management 3 Managing the tourism experience 5 Business Strategies and CSR in Tourism and Hospitality 3 Business Plan and Consultancy Tools 5 Consultancy tools in Tourism Hospitality 5 Innovation and Entrepreneurship 3 Resolution 26 April 2011, published in the Spanish Official State Gazette, 11 May 2011. 6 ONE DEGREE, BUILDING TWO OPTIONS YOUR FUTURE The School of Tourism and In the second semester of the Hospitality Management third academic year the student Sant Ignasi offers its Bachelor will undertake a compulsory Degree in Tourism and Hospitality internship in a Spanish or Management in two formats: international company for a bilingual or entirely in English. period of 4 to 6 months. BACHELOR DEGREE IN This in-company training period can TOURISM AND HOSPITALITY be extended for a further 4 months, MANAGEMENT (BILINgual) during the first semester of the fourth year, provided it is undertaken in a The Bachelor Degree in Tourism and foreign company. Students can also Hospitality Management is a bilingual opt for an academic exchange, course taught in Spanish for the first two studying during this semester at one academic years and in English for the last of the School’s international partner two years (over 55% of the credits awarded universities. are for courses taught in English). There is a strong emphasis on BACHELOR DEGREE IN learning languages from day one. TOURISM AND HOSPITALITY English is a compulsory subject and MANAGEMENT (ENGLISH STREAM) students must also study a second Taught entirely in English, the Bachelor language (French or German). Degree in Tourism and Hospitality Management offers students the opportunity to study the same subjects as the bilingual degree, but taught in English from the first year. «THANKS TO THE EFFORTS OF HTSI TO ORGANIZE INTERNSHIPS IN TOP HOTELS, I AM WORKING TODAY IN ONE OF THE BEST INTERNATIONAL HOTEL CHAINS.» ANDREA REDER (2013 GRADUATE) GUEST SERVICE AGENT, ST. REGIS ABU DHABI (UNITED ARAB EMIRATES) AIMS OF THE THE BACHELOR BACHELOR DEGREE DEGREE IN TOURISM AND HOSPITALITY The Bachelor Degree in Tourism MANAGEMENT IS and Hospitality Management is BASED ON THREE designed to train future managers KEY THEMES: in the international tourism and 1 MORE THAN MANAGEMENT: hospitality
Recommended publications
  • Pdf 1 20/04/12 14:21
    Discover Barcelona. A cosmopolitan, dynamic, Mediterranean city. Get to know it from the sea, by bus, on public transport, on foot or from high up, while you enjoy taking a close look at its architecture and soaking up the atmosphere of its streets and squares. There are countless ways to discover the city and Turisme de Barcelona will help you; don’t forget to drop by our tourist information offices or visit our website. CARD NA O ARTCO L TIC K E E C T R A B R TU ÍS T S I U C B M S IR K AD L O A R W D O E R C T O E L M O M BAR CEL ONA A A R INSPIRES C T I I T C S A K Í R E R T Q U U T E O Ó T I ICK T C E R A M A I N FOR M A BA N W RCE LO A L K I NG TOU R S Buy all these products and find out the best way to visit our city. Catalunya Cabina Plaça Espanya Cabina Estació Nord Information and sales Pl. de Catalunya, 17 S Pl. d’Espanya Estació Nord +34 932 853 832 Sant Jaume Cabina Sants (andén autobuses) [email protected] Ciutat, 2 Pl. Joan Peiró, s/n Ali-bei, 80 bcnshop.barcelonaturisme.cat Estación de Sants Mirador de Colom Cabina Plaça Catalunya Nord Pl. dels Països Catalans, s/n Pl. del Portal de la Pau, s/n Pl.
    [Show full text]
  • IHA E-Brochure.Pdf
    IHA STANDS FOR INDEPENDENT HOSPITALITY ASSOCIATES – AND THAT’S EXACTLY WHAT WE ARE. 2 3 CONTENTS PAGE WHAT IS IHA? 7 WHAT WE DO 9 OUR OPERATING PRINCIPLES 11 OUR VISION 13 HOW WE OPERATE 15 WE WILL MAKE IT HAPPEN 17 OUR RELATIONSHIP WITH YOU 19 WHY CHOOSE US 21 OUR PEOPLE AND EXPERIENCE 23 OUR CLIENTS 25 - CASE: D'ANGLETERRE 27 - CASE: METROPOLE 29 - CASE: PARC DES EAUX-VIVES 31 4 5 BUSINESS FACT: READERS CHOICE INDEPENDENT HOSPITALITY ASSOCIATES 70% of all hotels on “Travel+Leisure’s Readers’ Choice Top 100 Hotels in the World 2017” are either independent or belong to small hotel collections. Right now hospitality is all about a sense of belonging, WHAT IS IHA? technology, fine flavours, health & wellbeing. Through its expertise, IHA is at the forefront of marrying these trends together seamlessly. INDEPENDENT Because we’re free to create: · We’re not tied to a chain or a brand · We bring to life hotel experiences that are as unique and individual as your property · We choose to work with the best people in their field from the world of Hospitality · We’re free to re-imagine and recreate your product rapidly, as the market and habits evolve Because it’s our world: HOSPITALITY · We were trained in the best hospitality schools in the world - and our people have managed some of the most iconic five-star hotels in Europe · We’ve worked in the biggest brands too – and know that for many owners there’s a better way · We make it our business to know how the industry is changing – and how to exploit emerging trends · Our track record shows how
    [Show full text]
  • Javier Suárez
    Nº 66: Año 2018 Nº 66: La revista líder del sector hotelero Javier Suárez Director General de PY Hotels & Resorts “La incorporación de Palais Namaskar es una pieza clave en nuestra estrategia de expansión” IBEROSTAR Grand Hotels Portals Nous Portals Hotels Grand IBEROSTAR SPAINSPAIN LUXURYLUXURY HOTELHOTEL AWARDS Portada VIA HOTEL66.indd 1 15/06/2018 12:14:58 publi.indd 40 07/05/2018 12:13:09 SUMARIO 05 WĂůůĂĚŝƵŵůĂŶnjĂůĂŵĂƌĐĂůĞƐƐŽůůĞĐƟŽŶ,ŽƚĞůƐ 16 >ĂŝŶƚĞƌŝŽƌŝƐƚĂůĞũĂŶĚƌĂWŽŵďŽƌĞŶƵĞǀĂĞůsŝŶĐĐŝ^ŽŚŽ͕ƵŶƵŶŝǀĞƌƐŽŽŶşƌŝĐŽ 25 ĞƌĞŵŽŶŝĂĚĞĞŶƚƌĞŐĂĚĞůŽƐ^ƉĂŝŶ>ƵdžƵƌLJ,ŽƚĞůǁĂƌĚƐ Silvia Puig Nº 66: Año 2018 Nº 66: La revista líder del sector hotelero Editor Editorial Edilberto Serrano Socio-Director General Adriana Puig Directora Barcelona [email protected] Av. Jaume I, 22 2º 7ª 08880 Cubelles WIll Jarque Tel.: 93 895 79 22 Redacción y Diseño [email protected] de Únicos www.grupovia.net María José Fonseca Depósito legal: M-14214-2006 Publicidad Únicos Javier Suárez Director General de PY Hotels & Resorts “La incorporación de Palais Namaskar es Consejo Asesor una pieza clave en nuestra estrategia de expansión” Jos Graven, Director de Expansión de Riu Hotels & Resorts · Javier Faus, Presidente de Meridia Capital · Jordi Frigola, Consejero Delegado de Izaka · Laurent de Kousemaeker, SVP Development Caribbean & Latin América en Marriott International · Abel Matutes, Presidente de Empresas Matutes y Fiesta Hotel Group · Rafael Gallego, Presidente de la Confederación Española de Agen- IBEROSTAR Grand Hotels Portals Nous Portals Hotels Grand IBEROSTAR SPAINSPAIN
    [Show full text]
  • Ratetiger and Easyrms Form Channel Management Partnership Leading RMS Integrates with Leading Channel Management Solution 1 August, 2008
    RateTiger and easyRMS form Channel Management partnership Leading RMS integrates with leading channel management solution 1 August, 2008 RateTiger has integrated with leading hotel revenue management system provider, EasyRMS to help hoteliers streamline their channel management of online distribution sites. Hotels using both systems will now be able to maximise online revenue through third party channels by having an automated process f rom rate calculation to rate distribution to travel websites. The integration allows the room rates calculated by EzRMS™ to be distributed across the web via the RateTiger product suites. This saves hotels having to enter data manually f or each indiv idual channel. RateTiger’s integration with EzRMS™ will improve efficiency f or hoteliers who need to allocate their room rates and inventory to online distribution channels. Further eliminating human error and making updates quicker and easier. The EzRMS™ system will work in real-time through RateTiger’s leading channel management software across multiple online distribution channels. In order to make this ground breaking technology work a dedicated interface has been developed to handle the way room rates are allocated to the v arious market segments necessary for each hotel. This provides an even more holistic approach to revenue management. “The ability to update quickly, efficiently and transparently to numerous internet channels is an essential solution to maximise inv estments in technology made by hoteliers,” says Clive Taylor, VP Operations at EasyRMS. “The solution assists hoteliers in any part of the world to ensure they have the right prices available to clients. We are v ery pleased to have developed and tested with RateTiger an interface that will ensure the conversion of EzRMS™ recommendations to online channels that our clients are mutually working with.” “We recently established a dedicated Integration Team to develop close relationships with the industry’s leading revenue management solutions,” said Sascha Hausmann Chief Operating Officer, of RateTiger.
    [Show full text]
  • Seeing Routes
    BARCELONA Discover Barcelona. A cosmopolitan, dynamic, Mediterranean city. Get to know it from the sea, by bus, on public transport, on foot or from high up, while you enjoy taking a close look at its architecture and soaking up the atmosphere of its streets and squares. There are countless ways to discover the city and Turisme de Barcelona will help you; don’t forget to drop by our tourist information offices or visit our website. LO NA CE C O U R R A G M A R E D LO B T CE NA R B B A U B S U T S U ROWA R ET LK Í M S S IRA T M DO I R C D E C O L O M B US T U YA R N ÍS U T L I C A T R IS A U T T I C C I N F O R M A T I O ICKET N RT A US T B U R ING Í LK T S A O T U W I R C S N I T E T K C I T O E U Q R A S K L A W O I D U A Buy all these products and find out the best way to visit our city. Catalunya Cabina Plaça Espanya Cabina Estació Nord Information and sales Pl. de Catalunya, 17 S Pl. d’Espanya Estació Nord (Quai autobus), Ali-bei, 80 Sant Jaume Cabina Sants +34 932 853 832 Cabina Plaça Catalunya Nord [email protected] Ciutat, 2 Pl.
    [Show full text]
  • How to Generate Positive Guest Reviews in Peak Season INDEX
    GUIDE How to Generate Positive Guest Reviews in Peak Season INDEX Introduction 03 Analyzing the Data 04 Understanding the Needs and Expectations of High Season Travelers 07 Managing the Guest Experience During High Season 11 Handling Complaints 19 Exceeding Expectations 25 Case Study: Opus Hotel 28 Leveraging Guest Feedback Analytics 33 About ReviewPro 38 INTRODUCTION During high season, hotels increase room rates as We’ll start by looking at the data: what is the trend, demand rises, and with higher rates come higher and why does it happen? Then we’ll look at key dif- expectations from guests. Yet with staff struggling to ferences between high season and low season trav- keep up with the volume of arrivals and departures elers. Next, we’ll focus on solutions. How can you and facilities often running at full capacity, hotels are buck the trend by maintaining—and even increas- not always in the best position to meet the expecta- ing—guest satisfaction scores during high season? tions of every guest. And what does it take to exceed the expectations of guests? Then we’ll look at a case study of Opus As a result, some guests encounter long lines, de- Hotel, and we’ll end the guide with a discussion on lays, and lower levels of quality and service. If they how to leverage guest feedback analytics to improve choose to share their disappointment in online re- guest satisfaction scores. views, they can damage the hotel’s reputation and discourage other travelers from staying there. The question is, are negative reviews inevitable during high season, or are there ways to avoid them? In this guide, we’ll examine this universal trend in the hotel industry: when rates and occupancy go up, guest satisfaction scores go down.
    [Show full text]
  • Redalyc.Influence of Cultural Distance on the Internationalisation Of
    Tourism & Management Studies ISSN: 2182-8458 [email protected] Universidade do Algarve Portugal Gémar, Germán Influence of cultural distance on the internationalisation of Spanish hotel companies Tourism & Management Studies, vol. 10, núm. 1, 2014, pp. 31-36 Universidade do Algarve Faro, Portugal Available in: http://www.redalyc.org/articulo.oa?id=388743881005 How to cite Complete issue Scientific Information System More information about this article Network of Scientific Journals from Latin America, the Caribbean, Spain and Portugal Journal's homepage in redalyc.org Non-profit academic project, developed under the open access initiative Tourism & Management Studies, 10(1), 2014 Influence of cultural distance on the internationalisation of Spanish hotel companies Influencia de la distancia cultural en la internacionalización de la industria hotelera española Germán Gémar University of Málaga, Department of Economics and Business Administration, Campus El Ejido s/n. 29013. Málaga, Spain, [email protected] Abstract Resumen This paper analyses a study of the influence of “cultural distance” on the Plasmamos en este trabajo un estudio sobre la influencia de la internationalisation of Spanish hotel companies. To define “cultural “distancia cultural” en la internacionalización de la empresa hotelera distance” we rely on Gesteland’s model which allows measurement of española. Paradefinir la “distancia cultural” nos basamos en el “modelo this for each destination. Interpretation of the behaviour of people in a de Gesteland” que se presenta como idóneo para medirla en cada given country involves certain especially relevant variables. We refer to destino. La interpretación de las conductas de las personas de un the variables deal-focus or relationship-focus cultures, formal or determinado país hace que determinadas variables cobren especial informal cultures, rigid-time or fluid-time cultures and expressive or relevancia.
    [Show full text]
  • 2015 Top Luxury Hotel & Brand Report
    2015 Top Luxury Hotel & Brand Report Index Introduction Introduction & Methodology 2 The Importance of Guest Intelligence 3 Key Findings 4 Summary of Results 5 Individual Luxury Hotels Top 25 Individual Luxury Hotels 6 Top 25 by Service 7 Top 25 by Value 8 Top 25 by Location 9 Top 25 by Cleanliness 10 Top 10 Most Improved 11 Small Luxury Brands Top 25 Small Luxury Brands 12 Top 25 by Service 13 Top 25 by Value 14 Top 25 by Location 15 Top 25 by Cleanliness 16 Top 10 Most Improved 17 Large Luxury Brands Top 25 Large Luxury Brands 18 Top 25 by Service 19 Top 25 by Value 20 Top 25 by Location 21 Top 25 by Cleanliness 22 Top 10 Most Improved 23 Additional Insights Top 100 Hotels by Geography 24 Top 20 Review Sites 25 Review Volume by Country 26 Top 10 Languages for Reviews 27 Positive & Negative Mentions 28 Link between GRITM & Management Response Rate 28 Index of Brands 29 About ReviewPro 31 1 Introduction & Methodology Increasingly, savvy hoteliers understand the importance of Online Reputation Management (ORM) and how it can directly impact the performance of brands and individual hotels. In fact, 89% of global travelers consider online reviews important to booking1, and luxury hotel guests are no exception. A recent study by TripAdvisor2 revealed that 60% of hotels plan to invest more in ORM in 2015 compared 2014, making it a top investment priority, outranking renovations and staff training. Following the success of our last Top Luxury Hotel & Brand Report, for this second edition, ReviewPro analyzed almost two million online guest reviews published during 2014.
    [Show full text]
  • JAXFAX Travel Marketing Magazine
    ® MAY 2008 JAXFAX MAGAZINE The Travel Agents’ Path to Profits Vienna 16 SPAIN Malaga’s New Cultural Mantle 18 TURKEY Land of the Sunrise 31 INDIA Mumbai’s Bollywood 44 ANTIGUA Tropical Paradise 50 SOUTH AFRICA Re-Invents Itself 52 TANZANIA Outlines its Own Mission 62 NEW ORLEANS A Love Letter CHINA • JAPAN • AUSTRALIA • NEW ZEALAND • MEXICO • • C A E I N S Providing Professional and T A Reliable Services for 24 years... R Asia . A E L . S A M • OOvveerr 1152 MMiilllliioonn CCoonnssoolliiddaattoorr NNeett FFaarrees s E Hong Kong Discovery Vietnam & Cambodia Treasures A $ R 7 Days / 5 nights 15 days / 13 nights Starting from 2888 C $ I PPlluuss NNoonn--CCaappppeedd CCoommmmiissssiioonnss ffoorr I Starting from 1139 Visiting 3N Saigon, 2N Hoi An, 3N C R Includes round trip airfare and fuel sur - Hanoi, 2N Siem Reap, 3N Bangkok, A F FF,, CC && YY CCllaassss PPuubblliisshheedd FFaarreess WWoorrllddwwiiddee! ! charge from LAX/SFO. sightseeing, transfers, and meals as A • Many hotels and optional tours and specified. Includes international S • transfer options to select from. airfare, fuel surcharge from LAX/SFO O T reat Fares and domestic flights. GGreat Fares U S Beijing Discovery The journey features a cruise along T A 7 days / 5 nights the Mekong Delta, a visit to H $ E GGTTTT == TTrreemmeennddoouuss SSeerrvviiccee && Starting from 999 the Cu Chi Tunnels, a Halong Bay A E Includes round trip airfare and fuel sur - cruise and a full day trip to Angkor Wat, a world heritage site. M L {{ charge from LAX/SFO. E D TTeerrrriiffiicc CCooffffeeee ttoooo!! Many hotels and optional tours and Classic Yangtze River $ R Starting from 2429 D transfer options to select from.
    [Show full text]
  • Year 2016-‐2017
    YEAR 2016-2017 MASTER IN HOTEL MANAGEMENT SUBJECT: MASTER THESIS SEMESTER: 3rd TITLE OF ASSIGNMENT: MAJESTIC HOTEL & SPA BARCELONA CONSULTANCY REPORT ENETZ ARZAK BASTERRECHEA Student Name Student ID no. 72524158Y E-maIl address [email protected] (HTSI) Ms. Tugba Kalafatoglu Lecturer Lecturer E-maIl [email protected] address (HTSI) TABLE OF CONTENT 1. PART 1: ENVIRONMENTAL SCANNING ................................................................................ 3 1.1. COMPANY INFORMATION ........................................................................................... 4 1.2. MACROENVIRONMENTAL ANALYSIS ........................................................................... 8 1.3. MICROENVIRONMENTAL ANALYSIS ........................................................................... 20 1.3.1. External Microenvironment ..................................................................................... 20 1.3.2. Internal Microenvironment ...................................................................................... 23 1.4. ANALYTICAL TOOLS ................................................................................................... 28 1.4.1. SWOT ........................................................................................................................ 28 1.4.2. VRIO .......................................................................................................................... 31 1.4.3. ANSOFF MATRIX ......................................................................................................
    [Show full text]
  • Disfruta De Tus Sueños
    Marzo/Abril/Mayo 2012 Revista trimestral Nº 66 INTERNACIONAL Hoteles de lujo NOMBRAMIENTOS Turismo gastronómico PROYECTOS CONTRACT Máquinas de vending ESCAPARATE Cocinas profesionales disfruta de tus sueños www.productosgregocontract.com www.productosgrego.es Sumario Staff EDITA: EDHIPRESS MEDIOS, S.L. 4. NOMBRAMIENTOS Redacción, Administración y Publicidad. Avda. César Giorgeta, 30 Esc. 1 - Pta.4 46007 VALENCIA 5. INTERNACIONAL Tel.: 96 341 54 94 Fax: 96 341 54 97 www.revistasolohosteleria.es 7. REFORMAS [email protected] CONSEJO ASESOR: EDHISOA, S.L. Consejero Delegado: 8. ÚLTIMAS APERTURAS Miguel Infantes Directora: Inmaculada Infantes 10. PROYECTOS HOTELEROS Directora financiera: Isabel Infantes 12. ESPECIAL: Hoteles de lujo Redactores y colaboradores: EDHISOA, S.L. Marta Burgués 16. Lujo “low cost” Publicidad: Tel. 963 415 494 Móvil: 687 92 31 30 18. ESPECIAL: Turismo gastronómico Diseño y Maquetación: Edhisoa, S. L. 22. Actualidad turística Fotografía: César Guzón 25. PROYECTOS CONTRACT Traducciones: Traductores ATOLLEB S.L. REVISTA SOLO HOSTELERIA, comunica que, cualquier forma de reproducción, distribución, comunicación pública Departamento Jurídico: o transformación de esta obra solo puede ser realizada con la autorización de sus titulares, salvo excepción Salvador García, Benjamín Prieto prevista por la ley. Diríjase a CEDRO (Centro Español de Derechos Reprográficos, www.cedro.org ) si necesita fotocopiar o escanear algún fragmento de esta obra. Distribución: Framenval En cumplimiento de lo establecido en la Ley Orgánica 15/1999, de 13 de Diciembre, de Protección Impresión: de Datos de Carácter Personal, le informamos que los datos que obran en nuestro poder forman Sorell Impresores parte de un fichero propiedad de EDHIPRESS MEDIOS, SL y se utilizarán para la gestión de clientes y proveedores y gestión de clientes y proveedores asociados.
    [Show full text]
  • Artificial Intelligence Contribution to Sustainability in the Food Industry of Barcelona
    Research Topic Artificial Intelligence contribution to sustainability in the food industry of Barcelona Bachelor Thesis Geneva Business School Bachelor in International Management Submitted by: Amanda Engberg Geneva, Switzerland Approved on the application of: Dr. Samer Ajour Date: 22nd of May, 2020 1 Artificial Intelligence contribution to sustainability in the food industry of Barcelona Declaration of Authorship “I hereby declare: ● That I have written this work on my own without other people’s help (copy-editing, translation, etc.) and without the use of any aids other than those indicated; ● That I have mentioned all the sources used and quoted them correctly in accordance with academic quotation rules; ● That the topic or parts of it are not already the object of any work or examination of another course unless this has been explicitly agreed on with the faculty member in advance; ● That my work may be scanned in and electronically checked for plagiarism.” ● That I understand that my work can be published online or deposited to the university repository. I understand that to limit access to my work due to the commercial sensitivity of the content or to protect my intellectual property or that of the company I worked with, I need to file a Bar on Access according to thesis guidelines.” Date: 22nd of May, 2020 Name: Amanda Engberg Signature: 2 Artificial Intelligence contribution to sustainability in the food industry of Barcelona Acknowledgements In the acknowledgement of a BBA thesis in International Management, I would like to thank all the people who helped me with the research. For example: First of all I thank Dr.
    [Show full text]