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Seeing Routes BARCELONA Discover Barcelona. A cosmopolitan, dynamic, Mediterranean city. Get to know it from the sea, by bus, on public transport, on foot or from high up, while you enjoy taking a close look at its architecture and soaking up the atmosphere of its streets and squares. There are countless ways to discover the city and Turisme de Barcelona will help you; don’t forget to drop by our tourist information offices or visit our website. LO NA CE C O U R R A G M A R E D LO B T CE NA R B B A U B S U T S U ROWA R ET LK Í M S S IRA T M DO I R C D E C O L O M B US T U YA R N ÍS U T L I C A T R IS A U T T I C C I N F O R M A T I O ICKET N RT A US T B U R ING Í LK T S A O T U W I R C S N I T E T K C I T O E U Q R A S K L A W O I D U A Buy all these products and find out the best way to visit our city. Catalunya Cabina Plaça Espanya Cabina Estació Nord Information and sales Pl. de Catalunya, 17 S Pl. d’Espanya Estació Nord (Quai autobus), Ali-bei, 80 Sant Jaume Cabina Sants +34 932 853 832 Cabina Plaça Catalunya Nord [email protected] Ciutat, 2 Pl. Joan Peiró, s/n Pl. de Catalunya, s/n bcnshop.barcelonaturisme.cat Estación de Sants Mirador de Colom Cabina Plaça Catalunya Sud Pl. dels Països Catalans, s/n Pl. del Portal de la Pau, s/n Pl. de Catalunya, s/n Aeroport de Barcelona Cabina Sagrada Família Oficina COAC Aeroport del Prat Terminal 1&2 Pl. de la Sagrada Família Pl. Nova, 5 Oficina Rambla Cabina Colon Oficina Pelai Rambla dels Estudis, 115 Pl. del Portal de la Pau, s/n Edif. Triangle anuncis 150 x 200_engl.indd 1 27/01/14 10:11 BARCELONA SALES GUIDE 2014-2015 Published by Turisme de Barcelona is not responsible for any errors or Symbols Turisme de omissions which may be found in this guide. The prices listed Telephone Barcelona are those in effect in time of the publication of the guide and as Fax such, they are subject to change. It is recommended that they be Photographs Opening Times directly confirmed by the company in question. Cover: Rate Park Güell. P. Vivas - Triangle Postals E-mail Web Updating: Disabled access Establishments that For the next editions, we would appreciate being informed of have been awarded any errors or omitted information at: environmental an/ or sustainable tourism Turisme de Barcelona certification (January 2014). [email protected] Turisme de Barcelona Product Introduction his Sales Guide is a thorough compilation of the services Barcelona offers its visitors: Tranging from accommodation and transport to museums, shops and restaurants. Turisme de Barcelona publishes this guide every two years for travel trade professionals, with the aim of providing a useful tool that gathers all the basic information which will help them successfully organise a stay in the city. This in-depth guide is geared to all types of visitors and their different needs. You will also find references to other sources of information for sectors of the market with specific requirements, such as congress tourism. Tourism in Barcelona hasn’t stopped growing in recent years, transforming this sector into one of the mainstays of the city’s economy. More than 7 million tourists visit us every year, a figure generating 15 million overnights. But these figures are complemented by excellent quality, and in this regard our wish is to continue improving day by day. We are committed to attaining top quality in the services Barcelona offers to visitors and professionals from the sector. For this reason, please don’t hesitate to send us your suggestions, questions or comments about the contents of this publication. A digital edition of the guide is also available for tablet and the contents can also be viewed on our website www.barcelonaturisme.cat Welcome to Barcelona. MAP OF BARCELONA 01 TURISME DE BARCELONA Barcelona Inspires Gastronomy is one of the cornerstones of Catalan culture. This culinary wealth has helped establish Barcelona as a city which is a treasure trove of extraordinary, varied and high-quality gastronomy. The Catalan capital has also come under the international spotlight thanks to its restaurants and famous chefs. Not for nothing does Barcelona have 23 Michelin-starred eateries. Visit us and discover the best selection of Barcelona restaurants www.barcelonaturisme.cat/restaurants 1.1 Objectives 8 01 1.2 Action Plan 8 1.3 Departments 8 TURISME DE BARCELONA 1.3.1 Administration and Organisation 8 1.3.2 Marketing and New Programmes he Turisme de Barcelona consortium is the Division 9 organisation responsible for promoting Barcelona 1.3.3 Communication and Strategy 9 1.3.4 Computing and New Tas a tourist destination. It was founded on 8th Technologies 9 September 1993 by Barcelona Municipal Council, 1.3.5 Studies and Statistics 9 the Barcelona Chamber of Commerce, Industry and 1.4 Programmes 10 Shipping and the Barcelona Promoció Foundation. Local 1.4.1 Barcelona Shopping City 10 government and the private sector hold an equal share 1.4.2 Barcelona Convention Bureau in the organisation which works to attract tourists to (BCB) 10 Barcelona. 1.4.3 Barcelona Culture and Leisure 10 1.4.4 Barcelona Gastronomy 10 Every year Turisme de Barcelona carries out some 450 1.4.5 Barcelona Sports 10 promotional activities, selected according to market 1.4.6 Barcelona Beach 10 segmentation, by countries or tourist typologies. It is 1.4.7 Barcelona Premium 11 helped in this endeavour by different in-house structures 1.4.8 Holiday Tourism and Promotional Activities 11 and programmes, such as the Barcelona Convention 1,4,9 Barcelona Sustainable Tourism 11 Bureau and Barcelona Shopping Line, which target 1.4.10 Tourism Products 11 specific user profiles. Turisme de Barcelona is a public 1.4.11 Tourist Attention Services 13 private body which has 760 direct associates in the 1.5 Other services 13 form of businesses from the sector, the “members” of Turisme de Barcelona which provide the consortium 1.6 Publications 14 with funding and know-how. 1.7 Image Bank 14 1.8 Website 15 Turisme de Barcelona also runs a number of tourist 1.9 Other media 15 services, including the Barcelona Bus Turístic and Barcelona Card, designed to ensure people get the most out of their stay in the city. It also operates a network of 20 tourist information points around the city, at the service of the millions of people who visit the capital of Catalonia every year. 8 TURISME DE BARCELONA 1.1 Objectives Turisme de Barcelona was created with a series of core objectives which remain valid today: • To consolidate the number of tourists already visiting the city. • To attract new visitors. • To promote and make cost-effective Barcelona’s retail offering and services. After 20 years’ work, Barcelona is now placed as a key player on the city tourism scene, and is now working towards a series of new objectives which complement the initial ones: • To attract tourists with high levels of spending power. • To promote the city’s own identity as a tourist attraction. • To distribute tourism geographically using a multisectorial approach. • To maintain a balance between supply and demand (quantitative and qualitative). • To increase the average spending of tourists in the city. 1.2 Action Plan In order to achieve these objectives, Turisme de Barcelona carries out a yearly action plan of promotional activities which include the following: • Professional, general and specialist tourism- and meeting-sector trade fairs. • Workshops: joint working sessions with representatives of the city’s tourism infrastructure geared to the tour operators and travel agencies, the general and specialist media, from pre-established markets of interest. • Fam trips: invitation to tour operators to visit Barcelona and discover its range of tourist facilities and infrastructure. This promotional activity is carried out in association with the city’s hotels, airlines and services. • Presentations of Turisme de Barcelona and its products to different groups in the tourism sector. • Direct sales activities. 1.3 Departments Turisme de Barcelona has five departments that provide backup to its programmes and fulfil the following roles: 1.3.1 Administration and Organisation Responsible for economic management, general services and human resources. It also coordinates the departments for generating resources (SAT, Tourism Products and BcnShop), logistics and customer service, as well as administrative and commercial circuits. 9 TURISME DE BARCELONA 1.3.2 Marketing and New Programmes Division In charge of disseminating the image of the city as a tourist destination, its range of tourist attractions and services, and Turisme de Barcelona as the city’s promotional body, through promotional actions and publications. Creation of new programmes. 1.3.3 Communication and Strategy Responsible for defining the general discourse of the organisation and for implementing its communications policy, and attending to the media. The department also carries out cross- cutting work coordinating the Business Plan and road Map and is also responsible for the opinion platform Breakfast with Turisme de Barcelona and corporate publications, including the Annual Report, TB News, the Barcelona Top Attractions series and the promotion newsletter Destination: Barcelona. It also analyses and proposes new tourism segments which we can work on from the consortium.
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