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Discover Barcelona. A cosmopolitan, dynamic, Mediterranean city. Get to know it from the sea, by bus, on public transport, on foot or from high up, while you enjoy taking a close look at its architecture and soaking up the atmosphere of its streets and squares. There are countless ways to discover the city and Turisme de Barcelona will help you; don’t forget to drop by our tourist information offices or visit our website. CARD NA O ARTCO L TIC K E E C T R A B R TU ÍS T S I U C B M S IR K AD L O A R W D O E R C T O E L M O M BAR CEL ONA A A R INSPIRES C T I I T C S A K Í R E R T Q U U T E O Ó T I ICK T C E R A M A I N FOR M A BA N W RCE LO A L K I NG TOU R S Buy all these products and find out the best way to visit our city. Catalunya Cabina Plaça Espanya Cabina Estació Nord Information and sales Pl. de Catalunya, 17 S Pl. d’Espanya Estació Nord +34 932 853 832 Sant Jaume Cabina Sants (andén autobuses) [email protected] Ciutat, 2 Pl. Joan Peiró, s/n Ali-bei, 80 bcnshop.barcelonaturisme.cat Estación de Sants Mirador de Colom Cabina Plaça Catalunya Nord Pl. dels Països Catalans, s/n Pl. del Portal de la Pau, s/n Pl. de Catalunya, s/n Aeroport de Barcelona Cabina Sagrada Família Cabina Plaça Catalunya Sud Aeroport del Prat Terminal 1 & 2 Pl. de la Sagrada Família Pl. de Catalunya, s/n Oficina Rambla Cabina Colon Cabina Catedral Rambla dels Estudis, 115 Pl. del Portal de la Pau, s/n Pl. Nova, s/n TOP BCN 21x26,8 3.indd 2 20/04/12 13:22 BARCELONA SALES GUIDE 2012/2013 Published by Turisme de Barcelona is not responsible for any errors or omissions which Symbols Turisme de Barcelona may be found in this guide. The prices listed are those in effect in time Telephone Photographs of the publication of the guide and as such, they are subject to change. Fax Cover: It is recommended that they be directly confirmed by the company in Opening Times MACBA. M. Raurich question. Rate Interior: E-mail P. Vivas-Triangle Postals Web Disabled access Updating: Establishments that have been awarded environmental an/or For the next editions, we would appreciate being informed of any errors sustainable tourism certification. or omitted information at: Turisme de Barcelona Product Turisme de Barcelona [email protected] Fax: 933 689 701 Introduction This Sales Guide is a thorough compilation of the services Barcelona offers its visitors: ranging from accommodation and transport to museums, shops and restaurants. Turisme de Barcelona publishes this guide every two years for travel trade professionals, with the aim of providing a useful tool that gathers all the basic information which will help them successfully organise a stay in the city. This in-depth guide is geared to all types of visitors and their different needs. You will also find references to other sources of information for sectors of the market with specific requirements, such as congress tourism. The current edition includes two new features: all the establishments that have been awarded an eco-label or environmental certification are identified by a pictogram. Not for nothing was Barcelona awarded Biosphere World Class Destination status in 2012 by the Institute of Responsible Tourism. The Catalan capital was the first city in the world to receive this distinction as a sustainable destination in the economic, social, cultural and environmental spheres. Furthermore, the information about the range of visitor attractions in Barcelona province has been added to chapter 6, Visit Barcelona, with the aim of providing an overview of the offering of Barcelona and its surrounding area. In previous editions, this information was included in chapter 13, Visit Catalonia. Tourism in Barcelona hasn’t stopped growing in recent years, transforming this sector into one of the mainstays of the city’s economy. More than 7 million tourists visit us every year, a figure generating 15.5 million overnights. But these figures are complemented by excellent quality, and in this regard our wish is to continue improving day by day. We are committed to attaining top quality in the services Barcelona offers to visitors and professionals from the sector. For this reason, please don’t hesitate to send us your suggestions, questions or comments about the contents of this publication. A digital edition of the guide is also available on CD and the contents can also be viewed on our website www.barcelonaturisme.cat Welcome to Barcelona. MAP OF BARCELONA 01 TURISME DE BARCELONA Free public transport, and 100 discounts and free offers at museums, cultural venues, leisure facilities, night-clubs, shops, restaurants and entertainments, other services and unique means of transport. Enjoy your stay with the Barcelona Card, Barcelona’s best buy. Barcelona’s best buy Information and sales Tel. 932 853 832 [email protected] bcnshop.barcelonaturisme.cat 01 TURISME DE BARCELONA 1.1 Objectives 8 1.2 Action Plan 8 1.3 Departments 8 1.3.1 Administration and Organisation 8 he Turisme de Barcelona consortium is the organisation responsible for promoting Barcelona as a tourist destination. It was founded on 1.3.2 Marketing and New Programmes Division 9 8th September 1993 by Barcelona Municipal Council, the Barcelona 1.3.3 Communication and Strategy 9 TChamber of Commerce, Industry and Shipping and the Barcelona Promoció 1.3.4 Computing and New Technologies 9 Foundation. Local government and the private sector hold an equal share in the organisation which works to attract tourists to Barcelona. 1.3.5 Studies and Statistics 9 Every year Turisme de Barcelona carries out some 200 promotional 1.4 Programmes 9 activities, selected according to market segmentation, by countries or tourist 1.4.1 Barcelona Shopping City 9 typologies. It is helped in this endeavour by different in-house structures 1.4.2 Barcelona Convention Bureau 9 and programmes, such as the Barcelona Convention Bureau and Barcelona Shopping Line, which target specific user profiles. 1.4.3 Barcelona Culture and Leisure 10 1.4.4 Barcelona Gastronomy 10 Turisme de Barcelona is a public private body which has 760 direct associates in the form of businesses from the sector, the “members” of 1.4.5 Barcelona Sports 10 Turisme de Barcelona which provide the consortium with funding and 1.4.6 Barcelona Beach 10 know-how. 1.4.7 Barcelona Premium 10 Turisme de Barcelona also runs a number of tourist services, including the 1.4.8 Holiday Tourism 10 Barcelona Bus Turístic and Barcelona Card, designed to ensure people get 1.4.9 Tourism Products 10 the most out of their stay in the city. It also operates a network of 20 tourist information points around the city, at the service of the millions of people 1.4.10 Tourist Attention Services 12 who visit the capital of Catalonia every year. 1.5 Other services 12 1.6 Publications 13 1.7 Image Bank 13 1.8 Website 13 1.9 Other media 14 8 TuRISME DE BARCELoNA 1.1 Objectives Turisme de Barcelona was created with a series of core objectives which remain valid today: • To consolidate the number of tourists already visiting the city. • To attract new visitors. • To promote and make cost-effective Barcelona’s retail offering and services. After 18 years’ work, Barcelona is now placed as a key player on the city tourism scene, and is now working towards a series of new objectives which complement the initial ones: • To attract tourists with high levels of spending power. • To promote the city’s own identity as a tourist attraction. • To distribute tourism geographically using a multisectorial approach. • To maintain a balance between supply and demand (quantitative and qualitative). • To increase the average spending of tourists in the city. 1.2 Action Plan In order to achieve these objectives, Turisme de Barcelona carries out a yearly action plan of promotional activities which include the following: • Professional, general and specialist tourism- and meeting-sector trade fairs. • Workshops: joint working sessions with representatives of the city’s tourism infrastructure geared to the tour operators and travel agencies, the general and specialist media, from pre-established markets of interest. • Fam trips: invitation to tour operators to visit Barcelona and discover its range of tourist facilities and infrastructure. This promotional activity is carried out in association with the city’s hotels, airlines and services. • Presentations of Turisme de Barcelona and its products to different groups in the tourism sector. • Direct sales activities. 1.3 Departments Turisme de Barcelona has five departments that provide backup to its programmes and fulfil the following roles: 1.3.1 Administration and Organisation Responsible for economic management, general services and human resources. It also coordinates the departments for generating resources (SAT, Tourism Products and Bcnshop), logistics and customer service, as well as administrative and commercial circuits. TuRISME DE BARCELoNA 9 1.3.2 Marketing and New Programmes Division In charge of disseminating the image of the city as a tourist destination, its range of tourist attractions and services, and Turisme de Barcelona as the city’s promotional body, through promotional actions and publications. Creation of new programmes. 1.3.3 Communication and Strategy Responsible for defining the general discourse of the organisation and for implementing its communications policy, and attending to the media. The department also carries out cross-cutting work coordinating the Business Plan and Road Map and is also responsible for the opinion platform Breakfast with Turisme de Barcelona and corporate publications, including the Annual Report, TB News, the Barcelona Top Attractions series and the newsletter Destination: Barcelona.