IHA E-Brochure.Pdf
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IHA STANDS FOR INDEPENDENT HOSPITALITY ASSOCIATES – AND THAT’S EXACTLY WHAT WE ARE. 2 3 CONTENTS PAGE WHAT IS IHA? 7 WHAT WE DO 9 OUR OPERATING PRINCIPLES 11 OUR VISION 13 HOW WE OPERATE 15 WE WILL MAKE IT HAPPEN 17 OUR RELATIONSHIP WITH YOU 19 WHY CHOOSE US 21 OUR PEOPLE AND EXPERIENCE 23 OUR CLIENTS 25 - CASE: D'ANGLETERRE 27 - CASE: METROPOLE 29 - CASE: PARC DES EAUX-VIVES 31 4 5 BUSINESS FACT: READERS CHOICE INDEPENDENT HOSPITALITY ASSOCIATES 70% of all hotels on “Travel+Leisure’s Readers’ Choice Top 100 Hotels in the World 2017” are either independent or belong to small hotel collections. Right now hospitality is all about a sense of belonging, WHAT IS IHA? technology, fine flavours, health & wellbeing. Through its expertise, IHA is at the forefront of marrying these trends together seamlessly. INDEPENDENT Because we’re free to create: · We’re not tied to a chain or a brand · We bring to life hotel experiences that are as unique and individual as your property · We choose to work with the best people in their field from the world of Hospitality · We’re free to re-imagine and recreate your product rapidly, as the market and habits evolve Because it’s our world: HOSPITALITY · We were trained in the best hospitality schools in the world - and our people have managed some of the most iconic five-star hotels in Europe · We’ve worked in the biggest brands too – and know that for many owners there’s a better way · We make it our business to know how the industry is changing – and how to exploit emerging trends · Our track record shows how we make change happen for the better - by exceeding our clients’ expectations ASSOCIATES Because hospitality is a world of talent: · We’re industry experts who find the best people for you, for every role, from a talent pool as wide as the world · We hire expertise when we need it – not when we don’t – giving you the right people at the right time and at the right cost · We create alliances with the right consortia and suppliers that are the most relevant for you 6 7 INDEPENDENT HOSPITALITY ASSOCIATES BUSINESS FACT: WHAT WE DO? EUROPEAN TRAVEL IN A CHANGING MANAGE We manage your hotel: CONTRACTS · We have a spectrum of solutions for managing your property; from an advisory role to a full management contract. ENVIRONMENT · We’ll recommend the best solutions for your specific property, based on your objectives · The solutions can be both short term and long term TRAVELLERS WANT NEW EXPERIENCES Europe recorded 12 million more tourists in 2016 than in 2015 – making a total of 620 million international arrivals – despite safety and security concerns... CONCEPT We define the concept that fits the strategy: CREATION · Based on your needs and vision, we’ll work with you to create a new property from the very beginning For 2017, the UNWTO forecasts a further 2-3% growth · For an existing property, we know things change, and we’ll find the best concept to fit its individuality and location according to PWC. The sharing economy such as Airbnb · We’ll work with our associates to present you with the ideal concept in today’s market – always with a view to the is growing explosively, as travellers are looking for new future experiences. The successful hotels will adapt accordingly and offer guests similar “like-a-home” experience. IHA is constantly adapting to the needs of the guests. MARKETING We market your product: · We’re not tied to one marketing channel, because for each property there are different “best” solutions · We identify the ideal partners and products, to ensure your hotel benefits fully and doesn’t waste resources on someone else’s brand · We’ll drive revenue to your business by selecting the right channels and marketing products 8 9 OUR OPERATING PRINCIPLES AN OPEN HAND A HUMAN HEART A PERCEPTIVE EYE A BUSINESS BRAIN – We’re transparent; what – Relationships and respect – Our taste, our appreciation – The hotels we manage you see is what you get: the are part of our warm Nordic of design and our must deliver return on their way we work; the associates heritage and the bedrock of understanding of the owners’ investment and add we partner with; the fees we our business. We identify the subtleties of service enable value to their communities. charge – everything is open needs of both guests and us to achieve the right We continuously review how to your scrutiny. owners, and foster genuine ambience for your property. well we’re achieving your connections and partnerships We teach and empower our financial and sundry goals, to meet them. people to become genuine and how we can do better. hosts, able to respond sensitively to what they see. We help you create the memories guests will cherish. 10 11 WHY CHOOSE US - OUR VISION FOR HOSPITALITY OUR VISION: A HOTEL FIT FOR THE FUTURE BUSINESS FACT: All the researchers agree: travellers are looking for more We’re agile and responsive in a way that no chain can than luxury, more than experience. They’re looking for match, so when the market moves, we can too. fulfilment and belonging. Hotels are becoming a place where WE’RE AGILE AND RESPONSIVE Our senior team has the widest MAKE AN IMPRESSION people can feel part of a com- IN A WAY THAT experience at the highest level munity, involved in something and our unique structure – dra- NO CHAIN CAN MATCH, SO ON THE WORLD STAGE meaningful. The experience wing on the industry’s best as is deeper because it changes “WHEN THE MARKET MOVES, associates – means we scale In recent years, Nordic chefs have had a monumental impact on the them or inspires them. WE CAN TOO” our business rapidly and adapt world’s culinary stage. They’ve reached the heights of the Bocuse faster to events. Your hotel d’Or and the rankings of the world’s best restaurants. We understand this desire for lifestyle. We know how stays relevant and exciting for guests even as the mar- to interpret it in a way that fits the property, uniquely. ket shifts. IHA understands what it takes to make a dramatic statement in an environment where customers are ever more discerning and margins are ever tighter. 12 13 WHY CHOOSE US - OPERATING PRINCIPLES THE STORY OF HOW WE OPERATE BUSINESS FACT: Our task is to elevate the potential that’s in your pro- will constantly tend it with skill and care, nurturing it so perty, enhancing its features for guests to appreciate. that it fulfils its promise, gloriously, and is enjoyed sea- Imagine a splendid garden with superb lawns, glorious son after season by everyone who visits. Created by a flowers and magnificent trees; a riot of colour and at- unique combination of diligence, expertise and inspirati- ALL THINGS GREEN mosphere. We are like on the garden achie- IHA takes environmental sustainability very seriously. We the team of dedicated, ves its full potential. expert gardeners using -IT’S NOT ABOUT US, IT’S ABOUT YOU This is how we work. search for the best initiatives, be it during the construction AND YOUR PROPERTY phase or in daily operations to focus on reducing our en- our skills, experience vironmental impact. and day-to-day atten- tion to create something wonderful, unique and even We understand what makes your property special – its spiritual. When visitors have an uplifting, memorable place in history and the wider community. Its quirks experience, our work is a success. Why? Because it’s and potential. How it could be transformed – and when not about us, it’s about you and your property. nothing should be changed. And we understand the vision you have for it, how you want to see it shine, the For your garden to thrive you need expert gardeners returns you need from it and the investment it will take who blend detailed knowledge of the environment, the to transform an existing property or bring to market an plants and the soil with creativity and flair. People who entirely new one. 14 15 WHY CHOOSE US - OPERATING PRINCIPLES WE WILL MAKE IT HAPPEN BUSINESS FACT: Then we make it happen, with as much or as little perso- ning the investment and required returns we’ll achieve, THE IMPORTANCE nal involvement as you want. We define the right always with transparency and open governance. strategy to achieve your vision and deliver results. We will implement the ideal systems for your hotel OF TECHNOLOGY We create the bespoke concept and creative magic – selecting the most appropriate leading technology for as well as the practi- sales and marketing, IHA considers technology as a fundamental driving factor cal, efficient and cost finance and revenue in its properties, not only to meet the needs and demands WE WILL IMPLEMENT THE IDEAL SYSTEMS effective systems for FOR YOUR HOTEL – SELECTING THE MOST management. of today’s customers and to enhance their experience, but everything. also to achieve a healthier bottom line. APPROPRIATE LEADING TECHNOLOGY FOR We’ll develop specific Our bespoke approach SALES AND MARKETING, manuals and behavi- applies to running the FINANCE AND REVENUE MANAGEMENT ors to recruiting and business too. We create training the right the business model specifically to meet your needs. people, with detailed and completely bespoke manuals for Together we’ll establish the right profit goals, determi- the local environment, so that your brand comes to life. 16 17 WHAT TO EXPECT FROM US OUR RELATIONSHIP WITH YOU BUSINESS FACT: CREATIVITY AUTHENTICITY FLEXIBILITY OF INVOLVEMENT PROFITABILITY – from our core team and – an entirely made-to- STRATEGIC DIRECTION – being as hands-on in the – your investment goes IT’S ALL ABOUT ME associates, tapping into measure solution – defining luxury as decision-making as you into your brand and your and collaborating with the to restoring, creating or traditional five-star, want – or not if you don’t property.