Keep Adding Value to World

Francesco Pantò Research Development & Quality

Bologna, 21 September 2018 The good news on Pasta

“Il prodotto più bello del mondo” The good news: a charming lifestyle

Inspiring, sociable, enjoyable, healthy The good news: a clear view

Give people food you would give to your own children How to grow value of Pasta

PREMIUM

HEALTHY CONVENIENT Keep adding value to Pasta category

A Global Commitment: Lead the Category by adding Value, building on people’s desires and rewarding customers and consumers

Premium Better for You Convenient CONVENIENCE: Ready Pasta

Premium Better for You Convenient Why Ready Pasta in the US Consumer Barrier

“It takes too much Ready Pasta – since mar 2017 time/effort to cook pasta”

Changing Eating Behaviors

‹ 50% Eating Alone, need for single serve options

‹ Fragmented Meals Flexible Eating - Sna cking

Category Opportunity Product Drive category growth by: • 4 varieties: , Rotini, Elbows, • - increasing pasta frequency 240 g (2 cups cooked pasta) - attracting new users • 60 seconds in microwave or 2 min on stove top Ready Pasta is reaching existing AND new consumer groups

Millennials, Households Couples w/o kids with Kids Independents & Senior Singles!

• Ready Pasta: present in all • Ready Pasta: high presence • Ready Pasta: reaching House-holds w/kids, over- with couples, over-indexes groups where Pasta indexes with Younger among Empty Nesters category underperforms Bustling families

Nielsen Panel Data BETTER FOR YOU: Legume Pasta

Premium Better for You Convenient

PREMIUM: Voiello

Premium Better for You Convenient «Solo il meglio del meglio»

«Only the best of the best»

Giovanni Voiello The Challenge:

EXCELLENT PASTA WITH TOP QUALITY ITALIAN WHEAT: VOIELLO Pasta and AUREO Wheat: BEST and SUSTAINABLE go hand-in-hand

1. Simply the excellence in pasta

2. Made in Caserta

3. With the best wheat in the world!

YESTERDAY 100% DESERT DURUM FROM ARIZONA excellent wheat with ⇒ High environmental footprint TODAY AUREO: EXCELLENT SUSTAINABLE ITALIAN WHEAT

Challenge to bring top quality durum wheat in Italy

Challenge of variety adaptability and cultivation protocols

- Almost 10 years of development with PSB to win the bet! AUREO SUSTAINABILITY

Thanks to this new variety , as we were able to cancel imports of Desert Desert Durum production has a strong impact in terms of water footprint because Durum top Quality Wheat from Arizona. it needs irrigations and it uses a large volume of blue water from Colorado River.

-50,000,000 m2 OF WATER

Desert Durum substitution means a reduction in water footprint of about 50 mio 50,000 TONS of blue water cubic meters. AUREO PRODUCTION AUREO PRODUCTION 50,000 t PRODUCTION Barilla developed a dedicated Supply Chain in Central/Southern Italy, striking cultivation contracts with local farming organization 15,000 ha giving to the farmers a minimum price that CROPPING AREA guarantee a coverage of cultivation costs and specific premium for reaching quality >3 MT/ha targets. AVERAGE YIELD

AUREO TOP QUALITY 1,000 UNIT CHARACTERISTICS FARM

15.3% >7.0 PROTEIN GLUTEN 3-Y AVG. The Secret Recipe

THE MASTERY PREMIUM AUREO STRONG OF PASTA PRODUCT 100% ITALIAN AMBASSADOR MAKING