Freescale Powerpoint Template
Total Page:16
File Type:pdf, Size:1020Kb
TM October 2013 Freescale - A Global Leader in Five Core Product Four Primary Groups Markets Microcontrollers Automotive Automotive MCU Networking Digital Networking >50 Year Legacy Industrial >5,500 Engineers Analog & Sensors >6,000 Patent Families RF Consumer TM 2 Microcontroller Markets Market Trends … Market Dynamics • Internet of Things (IoT) WSTS – Revenue 6MMA $700M − Security & connectivity $500M • Software as building blocks to get to market faster • Low power $100M • Human Machine Interface (HMI) 4 BIT$ 8 BIT $ 16 BIT$ 32 BIT$ • Miniaturization: smaller form factor • 32-bit architectures over 40% of total MCU • 8-bit down 23% in 2 yrs; $5.3B ’10 to $4.1B ’12 • 32-bit has become the key market growth driver with ARM architecture leading TM TM 3 3 INTERNET OF THINGS Different Services, Different Technologies Different Meanings for Everyone And the Word Miniaturization & advances “SMART” in packaging technologies Advances in flash Is Everywhere! New class of powerful but low-cost & low-power MCUs Cloud-based services Our Vision Be the leader in the broad-based and connected MCU market supporting the Internet of Things (IoT) TM 4 Freescale has the industry’s broadest range of solutions built on ARM® technology for industrial, consumer, automotive and networking applications. Sensing and/or Connectivity Layers of Embedded Connectivity Remote Cloud-based Smart Devices Nodes Processing Nodes Nodes Processing Lots of Software in All Nodes Kinetis Vybrid Controller i.MX Applications QorIQ Processors Built on Layerscape Microcontrollers Solutions Processors Architecture Design Potential. Realized. Rich Apps in Real Time. Your Interface to the World. Accelerating the Network’s IQ. Industry’s most scalable Real-time, highly integrated Industry’s most versatile Industry’s first software- ultra-low-power, mixed- solutions with best-in-class solutions for multimedia aware, core-agnostic signal MCU solutions 2D graphics to enable and display applications, networking system based on the ARM® your system to control, with multicore scalability architecture for the smarter, Cortex™-M and Cortex™- interface, connect, secure and market-leading power, more capable networks of M0+ architectures. and scale. performance & integration. tomorrow – end to end. Find your ideal solution at the price, performance and power level you desire, and leverage the extensive software and tool bundles available to speed and ease your design process. TM 5 • Industry’s most scalable portfolio built on the ARM ® architecture Kinetis • Industry-first ARM Cortex™-M4 MCU MCUs • Industry-first ARM Cortex-M0+ MCU • Unique asymmetrical-multiprocessing architecture • Real-time, highly integrated solutions with Vybrid best-in-class 2D graphics Controller Solutions • Number 1 eReader processor • First quad-core for mobile devices i.MX • Multimedia with power efficiency Applications Processors TM 6 i.MX Applications Processors Your Interface to the World. i.MX6 Availability NOW! Availability NOW! Vybrid Controller Performance Availability NOW! Solutions Availability NOW! Kinetis K Series Rich Apps in Real Time. Kinetis E Series Industry-first ARM Cortex-M4 MCU families Kinetis L Series Robust, 5V ARM Availability from 50MHz / 32KB with Ultra-low power/cost Cortex-M0+ & ARM NOW! low power, FlexMemory, ARM Cortex-M0+ MCU Cortex-M4 MCU families mixed-signal and broad families from 48MHz / for use in high electrical connectivity, HMI and 8KB with mixed-signal, noise environments. security features. connectivity and HMI Safety features for high- features in low pin-count reliability applications. packages. General Purpose Segment Focused Kinetis W Series Integrated wireless connectivity ARM Cortex-M4 and M0+ MCU families with class- leading sub-1 GHz and 2.4 GHz RF transceivers. Integration Integration Leading Performance - Low Power - Scalability - Industrial-grade Reliability & Temp Freescale Bundled IDE, RTOS & Middleware - Rapid Prototyping Platform - Broad ARM Ecosystem Support TM 7 Kinetis MCU Enablement ARM Cortex-M0+ Core Freescale Bundle 48MHz, 1.77 CoreMark/MHz, 2-Stage Pipeline, 1-Cycle GPIO, Micro Trace Buffer Hardware Software RTOS Freedom board, CodeWarrior, Processor MQX, ARM Cortex-M4 Core Tower Platform Expert, Driver Suite, MQX Lite 50-150MHz, 3.40 CoreMark/MHz, eGUI, PEG, FreeMASTER HW-divide, MAC, DSP- commands, FPU option Differentiators ARM Eco System Low-power, Performance, Flex- Memory, Mixed-Signal, Security, HMI Features Special Functions Analog Pre-Processing, 24b- Sigma Delta ADC, sub -1GHz & 2.4 GHz Transceiver TM 8 Customers Specific code Average MCU Flash size grew x8 in the last decade + Application FIRMWARE now Specific Stacks (Audio, Motor Ctrl) accounts for File 83% of MCU (TCP/IP) Systems + implementation (USB) Libraries cost Eval (DSP) & (Math) 53% of Proto (Encryption) projects are delayed RTOS Drivers / HAL >3months due Kernel to FIRMWARE MCU Hardware Firmware is MCU developers BIGGEST pain point TM 9 Designing with Freescale … Solves Real Problems Now… … And Here’s How RTOS & Middleware Shorter Customer Development Scalable runtime software -- cross platform and feature-rich Cycles Freescale to reuse and redeploy MQX™ RTOS Fast Average Design Cycle software investment & Middleware Time (months) & 20 Modular hardware design Tower System for Fast Complete 10 simplifies mix-and-match Prototyping solutions for plug-and-play 0 development 2009 2014 Increased Project Complexity Market-Driven Solutions Solutions for industry standards future-proof customers’ investments Lines of Code ('000s) Easy 80 & 60 rd Broad development tools In-House & 3 -Party Affordable 40 support enabling developers Development Environments 20 to leverage existing investments immediately 0 2009 2014 Addressing customers’ pain points early in the design cycle leads to increased customer loyalty and provides “sticky” solutions for the future TM 10 IDE RTOS • CodeWarrior – eclipse-based • MQX - Free real-time Basic, Standard, operating system with USB & Professional and Free Suite Ethernet stacks and file with 128k code size limit system • Processor Expert/Driver • MQX Lite - Free and Suite – configuration and code lightweight RTOS for small generation tool microcontrollers Middleware Libraries & Tools • eGui – Free and lightweight • FreeMaster - Real-time graphic frame-work for small monitor and control of an app microcontrollers • Math & Motor Control Lib - • PEG - high performance, high Wide group of algorithms value tool for medium to high • Made For iPod - supports end MCUs with a licence fee development and rapid associated prototyping of electronic accessories for iPod, iPhone and iPad devices TM 11 Freedom Platform Tower System • The new Freescale platform • The established and proven for Kinetis L and Kinetis K platform with highest flexibility microcontroller and re-usability • Compatible with Arduino • Over 50 add-on boards shields available. • 4 different boards available today Device Specific Reference Designs • Evaluation boards addressing • Home Energy Gateway, 1ph special functions and Meter, 3ph Meter, pre-/post- capabilities of Kinetis devices paid Meter, Home Area Network, Home Display, … • Available through Freescale RSM TM 12 Applications Tools, OS, Middleware CodeWarrior VortiQa Architectures SynkroRF BeeKit >800 Embedded Software Engineers FreeMASTER Proprietary ColdFire MQX Key Software Acquisitions & Investments 1999: Metrowerks 2009: MQX Runtime Platform 2002: AMC, Lineo 2010: Processor Expert, Chipwerks, Swell 2008: Intoto TM 13 Kinetis K Series Package *Proposed Kinetis L Series Package *Proposed Common Packages 32QFN 48QFN 32LQFP 48LQFP 64LQFP 80LQFP 100LQFP 5 x 5 mm 7 x 7 mm 7 x 7 mm 7 x 7 mm 10 x 10 mm 12 x 12 mm 14 x 14 mm 0.5mm pitch 0.5mm pitch 0.8mm pitch 0.55mm pitch 0.5mm pitch 0.5mm pitch 0.5mm pitch (K10/20) (K10/20) (K10/20) (K10/20) (K10/20/30/40/50) (K10/20/30/40/50) (K10/20/30/40/50/60) (KL0/1/2) (KL1/2) (KL0x) (KL0) (KL1/2/3/4) (KL1/2) (KL2/3/4) Kinetis K Series only 64MAPBGA 121MAPBGA 5 x 5 mm 8 x 8 mm New New New New 0.5mm pitch 0.65mm pitch (K10/20) (K1/2/30/40/50/60) (KL1*/2*/3*/4*) (KL2/3/4) 56CSP 90CSP 121CSP 143CSP 2.9x3.3x0.56 mm 3.9x4.4x0.56 mm 5.3x5.3x0.56 mm 6.5x5.6x0.56 mm Kinetis L Series only 0.4mm pitch 0.4mm pitch 0.4mm pitch 0.4mm pitch (K10*/20*) (K10*/20*) (K10/20/60) (K61) New New New 20CSP 25CSP 35CSP 2x2x0.56 mm 2.3x2.3x0.56 mm 2.55x3x0.56 mm 0.4mm pitch 0.4mm pitch 0.4mm pitch (KL02) (KL05*) (KL15*/25*) New New 144LQFP 144MAPBGA 256MAPBGA 20 x 20 mm 13 x 13 mm 17 x 17 mm 0.5mm pitch 1.0mm pitch 1.0mm pitch 16QFN 24QFN (K10/20/30/40/50/60) (K10/20/30/40/50/60) (K60/70) 3x3x1 mm 4 x4x1 mm 0.5mm pitch 0.5mm pitch (KL02) (KL0x) TM 14 Microscopic Package. Massive Potential. • 1.9 mm x 2.0 mm x 0.56 mm • Advanced wafer-level chip scale package for the ultimate in PCB area reduction • 25% smaller with 60% more GPIO than the next competing solution • 32-bit ARM® Cortex™-M0+ core with high density feature integration: 32 KB flash, precision analog, ultra low power and more • Start developing today with the Kinetis L series FRDM-KL05Z Freescale Freedom development platform For more information, visit • Mass Production planned for June 2013 freescale.com/Kinetis/KL02CSP TM 15 • The embedded market needs long-term product support • Freescale has a longstanding track record of providing long-term production support for our products • Freescale is pleased to introduce a formal product longevity program for the market segments we serve − For the automotive and medical segments, Freescale will make a broad range