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22 February- C NTENT 7 March 2021 www.contentasia.tv l www.contentasiasummit.com

Yuriri Naka, Disney+ blankets Singapore ahead of launch Teo Yoo join Biggest marketing campaign by far for 23 Feb debut The Window Japan’s Fuji TV opens new window to international co-production

Japan’s Fuji TV embarks on a new phase of its global ambitions in Autumn 2021 with the launch of The Window, a 10-episode English-language series billed as Game of Thrones meets Billions in a human drama that could do for football what House of Cards did for politics.

The full story is on page 6

q StarHub drops linear, movie Disney+ billboards at Holland Road Shopping Centre pack from 8 March Disney has blanketed Singapore ahead at shopping centres and train stations; Migration to TV+ continues of the 23 February launch of Disney+ buses and taxi wraps and a bus-shelter as pay subs drop in the biggest campaign “by far” ever marquee; visibility across about 800 initiated in a country of 5.7 million people, digital screens across the island; digital Singapore pay-TV platform StarHub is almost 1.4 million households and mobile takeovers on YouTube and Tik Tok; and dropping nine Fox linear channels along phone penetration of 152%. influencer campaigns involving mrbrown, with the Pack from Monday, In addition to high-visibility outdoor SGAG and Jianhao Tan. 8 March. Subscribers were notified by advertising, the direct-to-consumer plat- Disney has not disclosed its marketing email today (22 February) and were told form goes live with long-form prime-time budget for the new platform. they would be refunded for any ad- programming slots on Wednesday (8pm, Singapore is the first full Disney+ plat- vance payments. The nine follow the exit 24 February) for 29-minute debut extrava- form roll out in Southeast Asia and follows on 31 January of four Indian channels ganza, A Night of Disney+. the launch of the lower-cost hybrid – including one of Asia’s oldest chan- The show will air simultaneously on Disney+ rollout in Indonesia on 5 nel brands StarPlus – and two cricket national free-TV broadcaster Media- September 2020. services along with two cricket packs. corp’s Mandarin-language Channel 8, Disney has not confirmed arrival dates The move comes as StarHub continues English-language , and on two in additional Southeast Asia markets, but to shed TV subscribers, ending 2020 with StarHub channels, as well as streamed on rollouts in Malaysia, Thailand, Philippines a base of 314,000. Mediacorp’s meWatch and on Face- and possibly Vietnam are rumoured for book. this year. The full story is on page 3 The 24 February show follows a high-oc- The Disney+ service in Singapore, tane cross-media campaign criss-cross- marketed direct-to-consumer as well as contentasia ing the country with billboards in high- in an exclusive platform partnership with traffic spots, including Midpoint Orchard StarHub, will carry all six Disney brands – and along expressways; wallscapes The rest of the story is on page 7 all3mediainternational.com

FROM AWARD-WINNING WRITER RUSSELL T DAVIES @all3media_int from critical Thoug ht ly -pr A STORY OF LOVE, LIFE AND LOSS acclaimed producer ov oking dr am a s

22 February -7 March 2021 page 2. C NTENTASIA 22 February-7 March 2021 Page 3.

Philippines’ GMA reworks StarHub cuts Fox linear, movie pack GMA News TV, new GTV Migration to TV+ continues as pay subs drop mixes news, entertainment Singapore pay-TV platform StarHub is agreed to keep the Fox channels on Philippines’ network GMA rolled out its dropping nine Fox linear channels along the old IPTV platform, but not on the news channel reboot today, turning its with the Fox Movies Pack from 8 March. TV+ platform. second free-TV channel, GMA News TV, The channels are Fox, FX, FoxCrime, Terms of the revised carriage agree- into GTV with a roster of news and an FoxLife, Baby TV, Fox Movies, Fox Mov- ment were not disclosed. injection of entertainment. ies Play, Fox Family Movies, Fox Action The new StarHub TV+, which includes Network bosses said GTV would com- Movies. mobile/device access as well as a set- plement main channel GMA’s strong These follow the exit on 31 January of top box rental for S$5/US$3.70 a month, nationwide reach. Disney/-distributed offers six packs for between S$15/US$11 GTV will simulcast GMA’s flagship Indian channels Bharat, Star Gold, and S$30/US$22 for 24-month contracts, show, 24 Oras, with prime-time newscast StarPlus, along with Star with surcharges of up to S$20/US$14.70 State of the Nation providing depth and Cricket and Star Cricket+, and cricket a month for a no contract arrange- context. packs Cricket Group and Cricket d’Lite ment. GTV entertainment shows include local Pack. StarHub used today’s notice to en- fantasy series, The Lost Recipe, original In a letter to subscribers this after- courage subscribers to switch to its TV+ comedy game show, Game of the noon, StarHub told customers that they platform, which offers access to 15,000 Gens, and weekly cooking show Farm to will not be billed for the movie pack hours of English-language entertain- Table. Coming soon is romance mystery from 9 March, and that any pro-rated ment across all platforms, along with series, Love You Stranger. amount paid in advance would be apps such as Disney+, HBO Go, Netflix GTV also features a Happy Hour strip, credited back into their accounts in and BeIn Sports Connect. with shows such as Good News de- April. StarHub’s latest reshuffle comes signed, GMA promises, to “spread posi- StarHub’s website today listed alter- on the eve of the Disney+ launch in tivity”; as well as travel and sports shows. native content, including AXN, Warner Singapore tomorrow (23 February). TV, Nick Jr, and various HBO channels, Disney+ rolls out in an exclusive platform among others. alliance with StarHub, which is using Japan’s U-Next adds StarHub’s notice comes three days the new streaming platform to push 5G exclusive rights to new after Friday night’s Q4/FY2020 earnings take up in Singapore. Disney+ is being call, during which StarHub said it had offered “free” for two years to people Showtime series shed another 15,000 subs, ending 2020 who sign up for two StarHub TV+ packs. with 314,000 pay-TV subscribers. Other bundles include a S$79/US$60 a Japanese streaming platform U-Next has The saga of FNG’s channel renewal month offer for StarHub TV+, 1Gbps fibre picked up exclusive Japan rights to a six ran through much of last year, reaching broadband and Netflix. Showtime series – including Halo, legal a climax in early September 2020 when During Friday night’s earnings call, thriller Your Honour starring Bryan Cran- StarHub unveiled its new TV+ platform StarHub bosses indicated that the ston and City on a Hill with Kevin Bacon without the bulk of FNG’s linear chan- migration away from the long-standing – from ViacomCBS. The other three titles nels. and one-time lucrative linear channel are Ripley, The First Lady with Viola Davis StarHub’s carriage agreement with cost structure was complete. as Michelle Obama and Michelle Pfeiffer the Disney-owned Fox Networks Group The update came as no surprise. In as Betty Ford and survival psycho-drama expired the month before, in August November last year, StarHub said most Yellowjackets.The deal also includes six 2020. of its content providers had been con- library titles, including Ray Donovan. In a last-minute extension, StarHub verted to a “variable fee model”.

© Paramax © E. Bauer www.thematv.asia 22 February -7 March 2021 page 4. C NTENTASIA 22 February-7 March 2021 Page 5.

Hong Kong’s SCMP ramps up video ambitions Goldthread production unit eyes regional content distribution after Discovery deal

Alibaba-owned Hong Kong newspaper, The platform says its monthly views the South China Morning Post (SCMP), is have grown more than 310% since expanding its video ambitions, driven by January 2020. Its top five territories are the return of its short-form China food se- the U.S., Canada, U.K., Singapore and ries, Eat China, for a third season, as well Malaysia. as its first-ever broadcast licensing deal. In addition to a lively short-form busi- The new video series, which goes live ness, SCMP is producing longer-form across online and social platforms on content under the SCMP Films banner. 5 March, comes a month after SCMP’s The flagship title in the long-form two-and-a-half-year-old short-form pro- Shanghai Food Tour space is China’s Rebel City, a one-hour duction unit, Goldthread, announced documentary about the 2019 protests. the non-exclusive sale of 12 shorts from SCMP/Goldthread premiered Eat The programme was released in Decem- Eat China’s three seasons to Discovery China at the end of 2019 to focus on ber 2020. Networks Asia Pacific. authentic regional Chinese cuisines SCMP Films also produced a 15-minute The Discovery deal includes digital/so- and their origins. Season two explored programme marking the 30th anniversa- cial media rights to content/recipes from China’s noodle culture. The new season ry of the Tiananmen Square crackdown, Goldthread’s Chef’s Plate series. looks at Chinese buns. interviewing six witnesses and dissidents Goldthread now says it hopes this is Goldthread launched in mid-2018 as in China on their experiences in June the start of bigger collaborations with an English-language online video plat- 1989 and why they think China can other broadcasters. No details have form with a focus on food, travel and never heal or move forward until Beijing been disclosed. culture in China. reverses its verdict on the protests. C NTENTASIA 22 February-7 March 2021 Page 6.

Yuriri Naka, Teo Yoo join The Window int’l drama cast Japanese broadcaster Fuji TV opens new window on international co-productions

Japan’s Fuji TV embarks on a new phase Boogie Entertainment © ZDF Enterprises, Fuji , of its global ambitions with the release later this year of The Window, a 10-epi- sode English-language drama billed as Game of Thrones meets Billions in a human drama that could do for football what House of Cards did for politics. A tall order and a calculated risk for the Japanese commercial broadcaster, which is reshaping and ramping up its involvement in international drama co- production. A complete departure from anything Fuji TV has been involved in before in terms of budget, scale and language, The Window also taps global diversity trends and provides a high-profile platform for Asian talent on both sides of the camera. The Window, written by James Payne and directed by Adrian Shergold, is Scene from The Window produced by Germany’s Boogie Enter- tainment and ZDF Enterprises along with heartthrob Teo Yoo plays heir Jae Yeon Fuji TV and Velvet Films in Belgium. ZDF Cho, whose father owns the Manchester Enterprises (ZDFE) and Fuji TV are distribut- Football club and who struggles to show Teo Yoo (left, © CJes ing the series internationally. his power and worth to the world. Ent) & Yuriri Naka (above, photo: The Window, set in the high-stakes Both characters appear in all 10 epi- Jennie Scott) transfer window between professional sodes and are part of the core story line. football seasons, stars Samuel Jordan in Apart from the appeal of the script and one of the elements the story of 17-year-old football wunder- her character, Naka says she was eager that makes the series unique,” she says. kind, Jordan Burdett. What to be part of Fuji TV’s first-ever TV pro- The full series, with Taka Hayakawa starts out as a tug-of-war duction in English made in collaboration representing Fuji TV, sees the light after between his brother and with European production companies. a year almost as nailbiting in reality as its an agent over his first “I hope that it paves the way for more fictional plot, with Covid-19 containment professional contract projects like this,” she says. measures playing havoc with production evolves into a “big- For Yoo, the son of semi-retired FIFA schedules. ger, darker story... that agent, the series taps into long-held Eight of the 10 episodes were filmed goes beyond winning emotional links with football, which he from October 2019 across multiple and losing games to says was the first sport he ever played as locations before pandemic production explore the full, dark circus a child. “I have a broad knowl- pauses. The remaining two episodes of this multi-billion dollar edge of and interest in the finished during summer 2020. business”. world of football,” he says. The series, born at a Mip TV dinner with Japanese His multi-cultural back- Fuji TV and ZDFE a few Mip TV’s ago, is actress Yuriri ground also attracted him scheduled for release in Autumn 2021. Naka plays to a co-production be- Fuji TV remains bullish about investing in Noriko A Sari, an tween Asia and Europe, international projects. assistant at sports he says. “Co-producing and creating the script agency Septre Fuji TV producer, Yuri with an English hit-maker James Payne and is friends with Akimoto, highlights was definitely an exciting experience for Jordan’s brother the balance of Asian us,” she says, adding that several new Kieran (played by and European cul- drama co-productions are in the works. Tommy Bastow). tures in the series. “It’s But first, The Window... German-Korean Yuri Akimoto, Fuji TV © Fuji Television C NTENTASIA 22 February-7 March 2021 Page 7.

From page 1: Disney+ Disney, Marvel, Star Wars, , National Geographic and new U.S. entertainment brand Star, which offers titles from Disney Television Studios, Freeform, FX, Searchlight, and Touchstone. Disney+ is Disney’s second direct-to- consumer platform in Singapore. The first, Indian streamer Hotstar, launched in November 2020. Disney+’s four-prong marketing cam- paign for Singapore kicked off in Janu- ary across all platforms, ramping up in early February three weeks before launch. The six thematic countdown- to-launch spots included Marvel at the six-day mark, Star at five Raya and the Last Dragon days, Pixar at four days, Star Wars at three days and National generating excitement – mir- trained StarHub staffers. Geographic at two days. ror that of Indonesia. Disney+ launches into an ultra-con- “The plan was not only to drive Significant differences includ- nected, hyper-served market spoiled for talkability, but to do it in disruptive Amit Malhotra ing the starting point (Disney+ choice with legal and pirate platforms ways,” says Amit Malhotra, regional Hotstar was a totally unknown and video entertainment consumption fu- lead, emerging markets, for The Walt brand in Indonesia), connectivity (Indo- elled by an enthusiastic appetite for VPNs. Disney Company Asia Pacific. nesia’s broadband landscape is patchy Disney+ biggest legal competitor in the The other three core objectives include at best) and content (Disney spent big international content space in Singapore establishing identity and positioning, on local content in Indonesia, including is Netflix, which has a five-year head start. including moving beyond Disney’s long direct-to-streaming theatrical movies. The Netflix launched in Singapore at the be- history in Singapore as a linear kids’ chan- Singapore platform does not have local ginning of 2016 and also has a distribution nel provider. The linear channels are no content). partnership with StarHub. longer available in Singapore. Malhotra emphasises that the Disney+ The two services are similarly priced “Given the competitive landscape, it is campaign is live and evolving, shaped at S$11.98/US$9 (Netflix has add-ons important that consumers have a clear by consumer feedback and reaction. that take the price to S$19.98/US$15 a understanding of our content offering,” “Our campaign is not set in stone – it is month). Disney has an annual payment Malhotra told ContentAsia. constantly on ‘live’ mode that gives us of S$119.98/US$91 a year (a discount of This includes broadening Disney’s the flexibility to pivot and action almost S$1.98/US$1.50 a month). standing as a family brand to include the immediately,” he says. Other legal international streamers in new general entertainment Star content Disney+’s follow up campaign amplifies Singapore are HBO Go (S$13.98/US$10.50 pillar. Disney+ as the “home of Marvel” ahead a month). Amazon Prime Video (S$2.99/ “It was key to broaden Disney+’s of the three back-to-back US$2.25 a month), Apple TV+ (S$6.98/ appeal from a family audience to a original series – WandaVision (available US$5.30 a month). Disney+ also competes streaming platform that has something at launch), Falcon and the Winter Soldier in Singapore with regional streamers, led for everyone,” Malhotra says. (19 March) and Loki (May). by Viu and iQiyi, which focus on Asian The campaign built in local elements, Coming-soon campaigns will spotlight content. such as hawker centres and recognisa- new titles and the platform’s different According to Media Partners Asia ble landmarks such as Marina Bay Sands, content pillars, including factual (Nat (MPA), Netflix’s penetration of total and included homegrown talent such as Geo) and young adult/general entertain- households in Singapore based on pay- JJ Lin, Nathan Hartono, Benjamin Kheng ment (Star). ing subs, is approaching 30%. and Annette Lee. At the dawn of Disney’s direct-to- MPA is projecting that Disney+ will end The four are performing Disney songs in consumer era in Singapore, Malhotra has 2021 with close to 20% penetration. the Disney+ Grand Finale on 24 February, also taken direct control of the Disney+ In a recent investor note, MPA said the and appeared in some of the count- member hotline for the first time. growth of premium legal services such as down spots. Customer interactions with StarHub, Netflix, Disney, Viu and HBO, along with Core elements of the marketing cam- which has bundled the service into vari- piracy, will continue to reshape content paign – positioning, raising awareness, ous packages, will be handled by Disney- distribution and consumption. C NTENTASIA countryprofile 22 February-7 March 2021 Page 8.

Pakistan

In numbers Population...... 220.8 million Households...... 32.2 million Avg household size...... 6.3 TV penetration...... 79% Daily av. TV viewership ...... 2 hours Mobile subscribers...... 176 million 3G/4G subscribers...... 91 million Broadband subscribers...... 93 million Broadband penetration...... 43.5%

Source: Worldometer (population 2020), Bureau of Statistics (households 2017), PEMRA, Gallup Pakistan (TV vierwership, April 2019), Pakistan Telecommunication Authority (mobile, broadband, Dec 2020)

Free TV ​​​ ATV Pakistan’s 2nd largest national TV broad- caster, est. June 2005. Operates two 24-hour general entertainment terrestrial channels – ATV & A-Plus. Raqs E Bismil, Hum TV Pakistan Television Corporation State-backed national TV broadcaster, Pakistan Television Corporation (PTV, Bundled subscriptions cost from PKR2,502/ tions cost PKR500/US$3.15 for 3 months est. 1964), owns and operates eight US$15.75 a month for 10 Mbps connec- (or PKR4,500/US$28.35 including the HD channels: PTV Home (entertainment, ); tion, basic cable TV and fixed telephone Box) for the WorldCall Digital TV pack- PTV Bolan (general entertainment for line to PKR10,418/US$65.60 a month for age and PKR450/US$2.80 a month for Balochistan province); PTV National (lo- unlimited 70 Mbps connection, digital TV the WorldCall Cable TV package (for cal languages); PTV News; PTV Global; and fixed telephone line. ). WTL also offers broadband PTV Sports; PTV World (English-language internet services to about 1.2m subs. news/info service); and AJK TV. Solo Media Group (July 2020). Founded in 2011, Solo Media Group offers about 180 cable/digital TV and Subscription radio channels, including 12 in-house TV Pay-TV Programmers & channels to users in . Channel Distributors DWN TV DWN TV (Digital Wireless Network, est. Ary Digital Network 2003) offers about 100 local/int’l chan- Est. in 2005, Wateen Telecom ventured into cable TV in 2006 for HFC customers. Ary Digital Network (inc. 2000) is a sub- nels to 425,000+ viewers in / sidiary of the Dubai-based Ary Group. , Lahore & Karachi. Subscrip- Now offers over 80 SD and 100 HD local/ int’l channels in Lahore/Multan. Monthly The Urdu-language network was cre- tion costs PKR550/US$3.50 a month, with ated after the Ary Group acquired a a one-time starter fee of PKR17,000/ subscriptions for triple play packages are from PKR2,199/US$13.85 for analogue TV private TV channel catering to Pakistani US$107. Supplementary connection expats in the U.K. Ary Digital operates a costs PKR430/US$271 a month. channels, 10 Mbps internet and land- line to PKR15,499/US$97.60 for digital TV bouquet of in-house and int’l channels across a range of genres. Ary Digital is Nayatel (NTL) channels, 100 Mbps iconnection and available in 130 countries across SE Asia, NTL, a sister company of broadband landline in Lahore. Middle East and the U.K.. Ary Digital also provider Micronet Broadband (MBL), offers online catch-up TV services and is launched a fibre to the home (FTTH)/fibre Worldcall Telecom WorldCall Telecom (WTL) was estab- involved in film distribution via Ary Films. to the user (FTTU) network in Sept 2006, lished in mid-1996 as a pay-phone offering triple-play services (broadband, service. Offers 120+ digital and about Classic Entertainment telephony, pay TV) primarily in 80 analogue cable channels. Subscrip- Classic Entertainment, established in and Islamabad-Rawalpindi metro areas. 2002, produces, airs and distributes C NTENTASIA countryprofile 22 February-7 March 2021 Page 9.

entertainment, infotainment and music- Leo Television Network carries 3rd-party streaming services Starz based TV content. Classic Entertain- Leo Television Network (LTN) was found- Play by Cinepax (for PKR239/US$1.50 a ment’s bouquet in Pakistan includes ed in May 1996 as a CATV equipment month) & Netflix. France24, CNN, NBC and Phoenix TV. company and continues to be involved in cable installation and maintenance. Starz Play by Cinepax Geo TV Network In 2000, the company started distributing Launched in Oct 2018, Starz Play by Geo TV Network (est. May 2002) started channels. Leo’s bouquet includes local Cinepax is a SVOD service by cinema broadcasting commercially in Oct 2002. services FilmWorld (Bollywood movies), chain Cinepax and StarzPlay Arabia. The The network operates in-house channels, FilmAzia/LTN Family (general entertain- platform offers 6,000 hours of Hollywood/ including , ment), Filmax (Urdu-dubbed Hollywood Pakistani/Bollywood film/TV content, (Urdu/Turkish drama, reality), movies) and Aruj (family). LTN also pro- to users in Pakistan and 20+ countries (sports), (breaking news) and duces drama series, under its own pro- across MENA. (drama) and video portal duction subsidiary LTN Productions. Geo Dost, and a feature film division. Geo TV transmits via satellite across Open Media Marketing (OMM) Regulators Pakistan, the Middle East, U.S., U.K. and OMM distributes national, regional and Europe. int’l TV and radio programmes, feature Ministry of Information and films, documentaries, audio and video Broadcasting Horizon Media music, multimedia software and media The Ministry of Information & Broadcast- Manages the distribution of United Arab literature in Pakistan. OMM also provides ing administers rules and regulations and Emirates-based entertainment channel production support services. laws relating to information, broadcast- . ing and the press in Pakistan.

Hum Network Pakistan Electronic Media ’s (formerly Eye Television IPTV/OTT/Streaming Regulatory Authority (PEMRA) Network, est. 2004) in-house channels Established in 2002, PEMRA’s mandate is include 24-hour entertainment chan- PTCL Smart TV to facilitate and regulate licensing of all nel Hum TV (local drama); Pakistan’s sole IPTV service, Smart TV, broadcast media (satellite TV & FM ra- (food channel in Urdu); and launched in Aug 2008. The triple-play dio) and distribution services (cable TV, (foreign/local entertainment). platform offers 120+ live TV channels DTH, IPTV, mobile TV) in Pakistan. and over 12,000 hours of VOD across 150 Information & Systems cities. The regular TV plan costs PKR525/ Corporation Limited (ISCL) US$3.30 a month. VOD costs from PKR25/ Adapted from ContentAsia’s Distributes channels such as CNN and US$0.16 per title to PKR300/US$1.90 per The Big List 2021 Cartoon Network in Pakistan. title for 48 hours unlimited viewing. Also

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ContentAsia’s directory listings are updated continuously. If you would like to be included, send your details to Malena at [email protected] C NTENT 2021 + digital + online + market dailies + video + social media BookingsNowOpen Putting your brand & products in front of more buyers & decision makers in 22 Asia-Pacific markets. ContentAsia reaches 10,000+ unique executives with its clear editorial focus on Asia, including market developments, trends, influences & information that makes a difference. Contact Leah Gordon at [email protected] (Americas, Europe, U.K.) Masliana Masron at [email protected] (Asia, Australia, Middle East) For editorial info, contact Malena Amzah at [email protected]

DECEMBER 2020

& finding funding Streaming insights, Thai drama NTENTPlus:

C WarnerMedia: Insiders’ guide Winners to the new Asia structure K-drama: & the others

16-22 November 2020 C NTENT l www.contentasiasummit.com www.contentasia.tv

2020 winners at www.contentasiaawards.com Advertising/Sponsorship Leah Gordon Izham Omar joins E: [email protected] Disney+ SEA T: +1 323-654-0456 M: +1 310-926-6761 Media Prima lifer decamps to Singapore

Disney+’s months long search for a head of content for Southeast Asia has ended, with the announcement on Tuesday (17 Nov) that Izham Omar is joining Amit Malhotra’s Singapore- based emerging markets team after a www.contentasia.tv contentasia 17-year career with Media Prima in Ma- laysia. Omar’s last day at Media Prima was on Friday, 13 Nov.

The full story is at www.contentasia.tv q iQiyi uncovers buried Thai drama for Dec line-up Long wait ends for director Mangmoom Rattakul

iQiyi’s new Thai drama acquisition,Daughters, Mangmoom Rattakul’s premieres on the international stream- ing service on 4 Dec, tapping an intense female-driven story that has been on ice in Thailand for five years and creating a happy ending for a production team that thought the series might be buried forever.

The full story is on page 2 C NTENTASIA events 22 February-7 March 2021 Page 11.

What’s on where... March 2021 15-18 Hong Kong Filmart Online

30-31 AVIA OTT Virtual Summit Online

April 2021 9-14 Canneseries Online

12-16 MIP Doc Online

12-16 MIP Formats Online

12-16 MIP TV Online

14-16 Content Expo Tokyo Tokyo, Japan

20-22 APOS April Edition Online

29 AVIA Future of Video Online

May 2021 18 AVIA Philippines in View Online

TBC Busan Contents Market (BCM) TBC

June 2021 1-30 MIP China Online

8 AVIA Satellite Industry Forum TBC

14-15 DW Global Media Forum Bonn, Germany

16-18 Vietnam Telefilm Ho Chi Minh City, Vietnam

22-23 APOS India Online

July 2021 12 AVIA Satellite Industry Forum Singapore

14-16 BroadcastAsia/CommunicAsia Singapore

August 2021 26-27 ContentAsia Summit

27 ContentAsia Awards

September 2021 1-3 APOS September Edition Online

8 AVIA Vietnam in View Online

9-12 Gwangju ACE Fair Gwangju, Korea

October 2021 9-10 MIP Junior Cannes, France

11-14 Mipcom Cannes, France

November 2021 9-11 AVIA Asia Video Summit - State of Piracy Online

24-25 Dubai International Content Market Dubai

* As of Monday, 22 February 2021 The full list of events is available at www.contentasia.tv/events-list

contentasia C NTENTASIA 22 February-7 March 2021 Page 12.

Turkish drama tops in Pakistan Resurrection Ertugrul sweeps demand C NTENT

Editorial Director Turkish drama, Resurrection Ertugrul, Thrones and credited with improving Janine Stein remains massively popular in Pakistan, diplomatic relations between Turkey and [email protected] scoring more than 40% above average Pakistan, Resurrection Ertugrul (Dirilis Ertu- Assistant Editor demand for a TV programming in the grul) follows warrior Ertugrul Gazi (played Malena Amzah country for the week of 10-16 February. by Engin Altan Duzyatan), whose de- [email protected] The period drama, set in the 13th cen- scendants ruled the Ottoman Empire. Events Manager tury, beat back high-octane rivals Dis- Despite not making it to the top three CJ Yong ney/Marvel’s WandaVision and surged of the overall list for the week, Indian [email protected] to almost double the demand for HBO’s programmes’ popularity continues in Game of Thrones and Amazon Prime Pakistan. 40% of the shows on the top 10 Design Video’s Indian drama, Mirzapur, accord- are from India. Rae Yong ing to data science company Parrot Netflix, which streamsResurrection Er- Associate Publisher Analytics. tugrul, dominates demand on the digital (Americas, Europe) and VP, Often billed as Turkey’s Game of list, with six of the top 10 titles. International Business Development Leah Gordon Top 10 overall TV shows: Pakistan [email protected] Rank Title Difference from Market Average Sales and Marketing (Asia) 1 Resurrection: Ertugrul 40.3 Masliana Masron [email protected] 2 WandaVision 33.0 3 Game Of Thrones 21.3 To receive your regular free copy 4 Mirzapur 20.9 of ContentAsia, please email [email protected] 5 Yeh Rishta Kya Kehlata Hai 19.2 6 Bigg Boss 18.4 Published fortnightly by: 7 Taarak Mehta Ka Ooltah Chashmah 16.2 Pencil Media Pte Ltd 730A Geylang Road 8 Vikings 16.0 Singapore 389641 9 Lucifer 15.4 Tel: +65 6846-5987 10 Attack On Titan 15.4 www.contentasia.tv

Copyright 2021 Pencil Media Pte Top 10 digital originals: Pakistan Ltd. All Rights Reserved. Rank Title Platform Difference from Market Average 1 WandaVision Disney+ 33.0 2 Mirzapur Amazon Prime Video 20.9 3 Lucifer Netflix 15.4 4 La Casa De Papel (Money Heist) Netflix 14.7 5 Stranger Things Netflix 13.2 6 The Boys Amazon Prime Video 12.2 7 Sacred Games Netflix 11.6 8 Narcos Netflix 11.1 9 Dark Netflix 10.8 C NTENT 10 The Family Man Amazon Prime Video 9.6 Daily news with ContentAsia Insider Date range: 10-16 February 2021 email [email protected] Demand: The total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by for subscription details importance; so a stream/download is a higher expression of demand than a ‘like’/ comment. In this dataset we are comparing the demand that exists for each series in this market, against the average TV show. A difference of 1x represents the mar- ket average and 10x means a series is ten times more in demand than the average TV show in this market