TELEVISION CORPORATION LIMITED Ref. # PTV/HQ/ITD/Tender/PTVDigital

https://www.ptv.com.pk/

Digital Platform Development & Digitization of PTV Archival Content

The Pakistan Television Corporation Limited (PTVC) has decided to launch a digital media platform for mobile, tablet and smart TV users. The idea is that a cloud based VOD service would be provided for PTV, especially for PTV Golden Era Content, which includes drama serials, long plays, telefilms, music, sports, discussion programs and stage shows. Similarly the same platform will also serve Live TV streams of PTV Home, PTV News and PTV World Channels.

Controller Audit on behalf of Pakistan Television Corporation Ltd., invites reputed firms to submit Expression of Interests (EOIs) for "Digital Platform Development & Digitization of PTV Archival Content ". EOI document containing detailed terms & conditions including description of assignment and evaluation criteria may be obtained free of cost from the office of undersigned or downloaded from PPRA or PTVC website: https://www.ptv.com.pk/

EOI response, carefully prepared in accordance with the instructions provided in the EOI documents, must be delivered in the office of Controller Audit, PTV Headquarters Office, , by or before 1500 hours on December 02, 2019, which shall be opened on same day at Office of Controller Audit, PTVC Headquarters Building, Constitution Ave. F-5/1, Islamabad at 1530 hours in the presence of representatives of firms who may choose to be attend.

Request for Proposal (RFP) document will be issued to shortlisted firms for soliciting sealed technical and financial proposals pursuant to Regulation-3 (B) "Quality and Cost based Selection (QCBS) method", in accordance with Procurement of Consultancy Services Regulations, 2010. It may be noted that assignment title should be clearly written on the outer envelope or in the subject line.

KASHIF MASOOD AKBAR Controller Information Technology PTV Headquarters Office, Islamabad. Phone: 051-9201647

TERMS OF REFERENCE (TORs) for DIGITAL MEDIA PLATFORM

PAKISTAN TELEVISION CORPORATION LIMITED

Table of Contents

Sr. # Contents Page #

1 Overview & Background 3

2 Purpose of this Document 3

3 Scope of Work (Terms of Reference) 4

4 Selection Criteria 6

5 Terms and Conditions 9

6 Undertaking 10

7 Guidelines for Financial Proposal 10

8 Contact Information 10

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1 Overview & Background

Pakistan Television Corporation (PTVC) is the biggest media organization of Pakistan. It is an autonomous public sector organization. The main responsibility of PTV is to provide public service broadcasting not only within Pakistan but also outside Pakistan. It makes programmes for all its viewers in drama, documentaries, current affairs, entertainment and sports. Its programmes are produced in as well as in all regional languages i.e. Sindhi, Punjabi, and Balochi. While producing its programmes it pays due attention to the interest and aspirations of all strata of society and tries to reflect those effectively in its programme.

Pakistan entered the television broadcasting age in 1964, with a pilot television station established at Lahore. With the passage of time number of channels were launched under the umbrella of PTV Network. Currently, PTV Network consist of eight TV channels, like PTV Home, PTV News, PTV Sports, PTV World, PTV National/Parliament, PTV Bolan, PTV Global and AJK TV. PTV Home is our major entertainment channel, whereas PTV Bolan, PTV National are regional programming channels. PTV News and PTV World are major news channels in Urdu and English, whereas PTV Global is infotainment channel for Europe and USA viewership.

Understanding the market trends and increasing viewership of OTT and VOD services with availability of broadband to mobile and tablet users, PTV management has decided to launch a digital media platform for mobile, tablet and smart TV users. The idea is that a cloud based VOD service will be provided exclusively for PTV Golden Era content, which includes drama serials, long plays, telefilms, music, sports, discussion programs and stage shows. Similarly the same platform will also serve linear TV / Live TV streams of PTV Home, PTV News and PTV World.

2 Purpose of this Document The purpose of this document is to specify the scope of project, type of services needed from experienced digital platform provider firms that have sufficient experience in digital marketing/sales, development of platform, digitization of content and takedown of illegal content use over internet. The document will also explain the selection criteria and detail of all terms and conditions that will be required to fulfill by qualifying firms.

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3 Scope of Work (Terms of Reference)

Pakistan Television is looking for the services of a well reputed firm to establish a digital platform, initially for its major TV Channels like PTV Home, PTV News, PTV World. For that purpose PTV is planning to acquire services of a company who may offer a complete cloud based white label platform/solution including development of mobile / smart TV apps with comprehensive content management system and stats reporting. The service will serve VOD and live streaming to users of various platforms like Android, iOS, and Tizen (Mobile Phone, PCs, Mac & Smart TVs etc.). This will not only act as linear/ live TV but also provide VOD services. Further to this technical facilitation, the company will also be responsible to market the product, promotion and booking of sales. It is also clarified that the developed platform would be PTVC property and all content made available of this platform would be with PTVC copyright. The selected firm will also be allowed to digitize the content available in PTV Archives (analog holdings). These digitization services would include hardware, human resource for transcoding and video enrichment, along with ensuring copyright of the content and stopping any illegal use over the web/digital.

Restating the scope of the project, following are the terms of reference that firms must consider to finalize their expression of interest documents with all technical details:-

 The proposed solution would be cloud based.  The proposed solution would include app, content management system, stats reporting, and related anti-piracy / security features.  Apps would be made available for leading platforms like iOS, Android & Tizen.  Main feature required in apps would be o VOD and live streaming will offer adaptive resolution and bitrate. o The exact catalogue of content offered differs from country to country.  The content management system would be designed/developed and an admin level access will be shared with PTV.  Company will be responsible for the development of application(s) for digital platform  Company will be responsible for providing all requirements for the digitization of archives. All conversion equipment, human resource and picture quality enhancement / enrichment will be company’s responsibility. Company may do this by getting services of any suitable 3rd party.  Company will be responsible for the marketing, sales, product promotion and monetization.

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 Company will be responsible for all legal issues with respect to copyright, takedown and geofencing of content.  PTV will provide access all analog and digital archive for transcoding and uploading on digital platform.  Initially, PTV will provide live stream of PTV Home, PTV News and PTV World.  The digitized content, developed applications, CMS & related all software modules for website maintenance, for website monitoring and for website reporting that company provide will be PTVC’s property and company will be responsible to give complete source and access to everything after the end of the contract and facilitate migration.  PTV wants to sign contract with successful firm/company based on revenue sharing model, so no firm, is allowed to quote any CAPEX or OPEX at any stage.

Archive & Live – PTV Technical: Cloud, Ad Server, CDN, VOD Platform: iOS, Android, Home, News, World Marketing & Sales: Promotion, Sales, Ads Tizen & Web

& Sports Legal: Copyright, Take Down, Geofencing. Devices: Mobile, Tabs, Smart TVs

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4 Selection Criteria For the selection of firms, we will use the following criteria:

Max. SL. # CRITERIA Points (A) COMPANY PROFILE: 200 Number of years in IT Business (i) 25 (a) 03 years -- 25 Points (b) 02 years -- 15 points (ii) International Certifications and collaborations 25

(iii) Partnership / Collaboration with telecom & mobile operator for 50 provisioning of content to users.

(iii) Number of developed products / Apps (VOD/OTT Apps) with Stats 50 (downloads / subscription)

Firms having average annual turnover in IT Projects (iv) 50 (a) Rs. 80 Million or more -50 Points (b) Rs. 40 Million or more --25 Points (Attach relevant authenticated certificates and reports)

(B) QUALIFICATION OF MANAGEMENT AND PROJECT TEAM 150

At least 20 Full time Resources on payroll as full time permanent employee (i) 50 for at least (01) Years prior to submission of bid.

TEAM (a) 01 Creative Manager (PMP) -- 20 Points (b) 02 DevOps Engineer (Certified) -– 20 Points (c) 02 Graphics Designers -– 20 Points (ii) 100 (d) 02 Non Linear Editors -– 10 Points (e) 02 Web Engineer / Developer -- 10 Points (f) 01 Takedown Expert -- 10 Points (g) 01 Compositors /Animators -- 10 Points

(Attach relevant authenticated documents)

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(C) UNDERSTANDING THE REQUIREMENTS OF PTVC 400

Live Stream Requirements Linear (Live) Service setup, Per Channel Streaming Capacity, time require (i) 80 to activate a new live stream, Geofencing & Digital Rights Management techniques, Ad Insertion (Pre/Mid/Post Roll, SSAI), Ad Server Details

VOD Technical Requirement Uploading, Versioning (subtitling, language dubbing), Synopsis and related (iii) metadata, CMS Development, Availability of digitization team, Time 80 required to upload a program after it ends on live, Setting up Custom CMS for App and Web, Capability to Curate VODs from live feeds.

Streaming/Backend Infrastructure Cloud Infrastructure for Streaming, CDN, Setting up and Optimizing Video Streaming Servers, Encoding Live TV feeds and Transcoding in Multiple (iv) 80 Formats, Database Management, Security systems, Current concurrent user capacity (Scalability), Codecs Support, Multiple Bit Rates, Adaptive Bit Rates, Live stream ingestion Support.

Application and Web Technical Requirements Development Process: Agile / Extreme Programming (XP) or Feature Driven Development (FDD), or Rapid Application Development (RAD), Web (v) 80 (Adaptive Large Screen and Mobile view), A/B Testing functionality (UI/UX, Content, Features), Flexibility to experiment or change for product features

Analytics and Technical Requirements App/Web reporting tools and types of reports available, Streaming reports (vi) 80 and dashboard, platform complete insight and monetization reporting, Tracking A/B tests, Size of Dedicated Development Team and Types of

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Resources, Dedicated DevOps, Dedicated QA Engineer, After Hours Outage Support, Feature changes.

(E) PROPOSED SOLUTION AND COMPLIANCE 150

Bidder must submit detailed specifications of services and solution (i) diagrams being offered to the PTVC as per requirements and 150 specifications.

(F) SUPPORT, TRAINING AND SERVICE CAPABILITY 100

(i) Clearly defined support and escalation procedures in place 20

Bidder must submit a letter of commitment/ affidavit on registered stamp (ii) paper duly attested by notary public for 24/7/365 prompt support after 80 commissioning of the service.

Total Points 1000

Qualifying Points 800

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5 Terms and Conditions

Registration & Taxes: The applicant firms must be registered companies having complete postal address, telephone, fax, National Tax Number (Attach copy).

General Conditions: PTVC reserves the right to reject all or a part of this (TOR) WITHOUT NOTICE. Any changes to the proposal requirements will be made by written addendum. PTVC is under no obligation to select any of bidder(s) submitting the proposal and has right to cancel the assignment without any cause.

Liability of Costs and Responsibility: PTVC shall not be liable for any costs incurred in preparing response to this TOR. Respondent hereby indemnifies to hold PTVC harmless from all liability(ies), claim(s) or expense(s) incurred in any manner whatsoever by or on its behalf of that person or organization in connection with or relative to this process.

Validity: All responses must be valid for at least 90 days commencing on the Due Date, during which PTVC may request clarification or elaboration of the response for the purpose of evaluation. Such clarifications or elaborations shall not affect the remainder of the response except for the portion so amended or clarified.

All the hired services will be on revenue sharing model, therefore firms are allowed to quote any CAPEX or OPEX at any stage. However, the firm with revenue sharing percentage in the financial proposal will also give revenue projection / commitment.

Information Only: The information provided within this TOR is intended to help prospective respondents in creating a viable proposal. However, it shall be the sole and absolute responsibility of those responding to this TOR to complete their own due diligence

The Proposal should clearly detail all the required information against the selection criteria mentioned above. The sealed proposals in marked envelope “Expression of Interest for Digital Media Platform” complete in all aspects should reach latest by 1500 hours on 2nd December, 2019, in the office of

Controller Audit / Chairman Senior Tender Committee Pakistan Television Corporation Headquarters Office, Constitution Ave, F-5/1 Islamabad.

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6 Undertaking

I/We declare that the information provided in the “PTV Digital Platform” project is accurate and can be proved whenever required. I/We further declare that if in case the information provided by me/us in this “Expression of Interest” proved to be incorrect at any point, PTVC reserves the right to take any action deemed feasible by the PTVC authorities against me/us. I/We further declare that our company______(Company Name here) ______is not black listed by any division, department or organization of . The decision of PTVC shall be regarding the acceptance or rejection of the bid shall be final and binding and will not be challenged in the court of law.

7 Guidelines for Financial Proposal

The Financial Proposal will be asked in second stage and from those companies who will have been qualified with the process of “Companies Selection Criteria”, published in TORs document.

As mentioned above, the financial proposal will explain (a) suggested business model and related revenue models (Ad based, Subscription based or hybrid) (b) Monthly / Yearly Revenue Commitment/Projections. (c) Revenue Sharing Model.

8 Contact Information

For any query or information, the company may contact the following Officials of Information Technology Division, PTV Headquarters Office, Islamabad”, in working days during official timing. Please take an appointment for meeting.

Kashif Masood Akbar Cell: 0333 512 6785

Muhammad Imran Mann Cell: 0322 704 1481

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