PAKISTAN TELEVISION CORPORATION LIMITED Ref. # PTV/HQ/ITD/Tender/PTVDigital https://www.ptv.com.pk/ Digital Platform Development & Digitization of PTV Archival Content The Pakistan Television Corporation Limited (PTVC) has decided to launch a digital media platform for mobile, tablet and smart TV users. The idea is that a cloud based VOD service would be provided for PTV, especially for PTV Golden Era Content, which includes drama serials, long plays, telefilms, music, sports, discussion programs and stage shows. Similarly the same platform will also serve Live TV streams of PTV Home, PTV News and PTV World Channels. Controller Audit on behalf of Pakistan Television Corporation Ltd., invites reputed firms to submit Expression of Interests (EOIs) for "Digital Platform Development & Digitization of PTV Archival Content ". EOI document containing detailed terms & conditions including description of assignment and evaluation criteria may be obtained free of cost from the office of undersigned or downloaded from PPRA or PTVC website: https://www.ptv.com.pk/ EOI response, carefully prepared in accordance with the instructions provided in the EOI documents, must be delivered in the office of Controller Audit, PTV Headquarters Office, Islamabad, by or before 1500 hours on December 02, 2019, which shall be opened on same day at Office of Controller Audit, PTVC Headquarters Building, Constitution Ave. F-5/1, Islamabad at 1530 hours in the presence of representatives of firms who may choose to be attend. Request for Proposal (RFP) document will be issued to shortlisted firms for soliciting sealed technical and financial proposals pursuant to Regulation-3 (B) "Quality and Cost based Selection (QCBS) method", in accordance with Procurement of Consultancy Services Regulations, 2010. It may be noted that assignment title should be clearly written on the outer envelope or in the subject line. KASHIF MASOOD AKBAR Controller Information Technology PTV Headquarters Office, Islamabad. Phone: 051-9201647 TERMS OF REFERENCE (TORs) for DIGITAL MEDIA PLATFORM PAKISTAN TELEVISION CORPORATION LIMITED Table of Contents Sr. # Contents Page # 1 Overview & Background 3 2 Purpose of this Document 3 3 Scope of Work (Terms of Reference) 4 4 Selection Criteria 6 5 Terms and Conditions 9 6 Undertaking 10 7 Guidelines for Financial Proposal 10 8 Contact Information 10 Page 2 of 10 1 Overview & Background Pakistan Television Corporation (PTVC) is the biggest media organization of Pakistan. It is an autonomous public sector organization. The main responsibility of PTV is to provide public service broadcasting not only within Pakistan but also outside Pakistan. It makes programmes for all its viewers in drama, documentaries, current affairs, entertainment and sports. Its programmes are produced in Urdu as well as in all regional languages i.e. Sindhi, Punjabi, Pashto and Balochi. While producing its programmes it pays due attention to the interest and aspirations of all strata of society and tries to reflect those effectively in its programme. Pakistan entered the television broadcasting age in 1964, with a pilot television station established at Lahore. With the passage of time number of channels were launched under the umbrella of PTV Network. Currently, PTV Network consist of eight TV channels, like PTV Home, PTV News, PTV Sports, PTV World, PTV National/Parliament, PTV Bolan, PTV Global and AJK TV. PTV Home is our major entertainment channel, whereas PTV Bolan, PTV National are regional programming channels. PTV News and PTV World are major news channels in Urdu and English, whereas PTV Global is infotainment channel for Europe and USA viewership. Understanding the market trends and increasing viewership of OTT and VOD services with availability of broadband to mobile and tablet users, PTV management has decided to launch a digital media platform for mobile, tablet and smart TV users. The idea is that a cloud based VOD service will be provided exclusively for PTV Golden Era content, which includes drama serials, long plays, telefilms, music, sports, discussion programs and stage shows. Similarly the same platform will also serve linear TV / Live TV streams of PTV Home, PTV News and PTV World. 2 Purpose of this Document The purpose of this document is to specify the scope of project, type of services needed from experienced digital platform provider firms that have sufficient experience in digital marketing/sales, development of platform, digitization of content and takedown of illegal content use over internet. The document will also explain the selection criteria and detail of all terms and conditions that will be required to fulfill by qualifying firms. Page 3 of 10 3 Scope of Work (Terms of Reference) Pakistan Television is looking for the services of a well reputed firm to establish a digital platform, initially for its major TV Channels like PTV Home, PTV News, PTV World. For that purpose PTV is planning to acquire services of a company who may offer a complete cloud based white label platform/solution including development of mobile / smart TV apps with comprehensive content management system and stats reporting. The service will serve VOD and live streaming to users of various platforms like Android, iOS, and Tizen (Mobile Phone, PCs, Mac & Smart TVs etc.). This will not only act as linear/ live TV but also provide VOD services. Further to this technical facilitation, the company will also be responsible to market the product, promotion and booking of sales. It is also clarified that the developed platform would be PTVC property and all content made available of this platform would be with PTVC copyright. The selected firm will also be allowed to digitize the content available in PTV Archives (analog holdings). These digitization services would include hardware, human resource for transcoding and video enrichment, along with ensuring copyright of the content and stopping any illegal use over the web/digital. Restating the scope of the project, following are the terms of reference that firms must consider to finalize their expression of interest documents with all technical details:- The proposed solution would be cloud based. The proposed solution would include app, content management system, stats reporting, and related anti-piracy / security features. Apps would be made available for leading platforms like iOS, Android & Tizen. Main feature required in apps would be o VOD and live streaming will offer adaptive resolution and bitrate. o The exact catalogue of content offered differs from country to country. The content management system would be designed/developed and an admin level access will be shared with PTV. Company will be responsible for the development of application(s) for digital platform Company will be responsible for providing all requirements for the digitization of archives. All conversion equipment, human resource and picture quality enhancement / enrichment will be company’s responsibility. Company may do this by getting services of any suitable 3rd party. Company will be responsible for the marketing, sales, product promotion and monetization. Page 4 of 10 Company will be responsible for all legal issues with respect to copyright, takedown and geofencing of content. PTV will provide access all analog and digital archive for transcoding and uploading on digital platform. Initially, PTV will provide live stream of PTV Home, PTV News and PTV World. The digitized content, developed applications, CMS & related all software modules for website maintenance, for website monitoring and for website reporting that company provide will be PTVC’s property and company will be responsible to give complete source and access to everything after the end of the contract and facilitate migration. PTV wants to sign contract with successful firm/company based on revenue sharing model, so no firm, is allowed to quote any CAPEX or OPEX at any stage. Archive & Live – PTV Technical: Cloud, Ad Server, CDN, VOD Platform: iOS, Android, Home, News, World Marketing & Sales: Promotion, Sales, Ads Tizen & Web & Sports Legal: Copyright, Take Down, Geofencing. Devices: Mobile, Tabs, Smart TVs Page 5 of 10 4 Selection Criteria For the selection of firms, we will use the following criteria: Max. SL. # CRITERIA Points (A) COMPANY PROFILE: 200 Number of years in IT Business (i) 25 (a) 03 years -- 25 Points (b) 02 years -- 15 points (ii) International Certifications and collaborations 25 (iii) Partnership / Collaboration with telecom & mobile operator for 50 provisioning of content to users. (iii) Number of developed products / Apps (VOD/OTT Apps) with Stats 50 (downloads / subscription) Firms having average annual turnover in IT Projects (iv) 50 (a) Rs. 80 Million or more -50 Points (b) Rs. 40 Million or more --25 Points (Attach relevant authenticated certificates and reports) (B) QUALIFICATION OF MANAGEMENT AND PROJECT TEAM 150 At least 20 Full time Resources on payroll as full time permanent employee (i) 50 for at least (01) Years prior to submission of bid. TEAM (a) 01 Creative Manager (PMP) -- 20 Points (b) 02 DevOps Engineer (Certified) -– 20 Points (c) 02 Graphics Designers -– 20 Points (ii) 100 (d) 02 Non Linear Editors -– 10 Points (e) 02 Web Engineer / Developer -- 10 Points (f) 01 Takedown Expert -- 10 Points (g) 01 Compositors /Animators -- 10 Points (Attach relevant authenticated documents) Page 6 of 10 (C) UNDERSTANDING THE REQUIREMENTS OF PTVC 400 Live Stream Requirements Linear (Live) Service setup, Per Channel Streaming Capacity, time