MEDIALOGIC MONTHLY REVIEW May 2016
The Only Overnight TAM data providing Company in Pakistan. CONTENTS ……..
Ratings Slide # oMarket Share%| By Genre 3
4 oTime Band Utilization CAT (Commercial Airtime ) Slide # CAT Comparison by Genre Target Group Share Ratings 5 27 o Top 10 Categories 28 oTop 15 channel Overall C&S | Total Ind 6 Top 10 Advertisers 29 Top 10 Brands 30 oChannel-wise Breakup by Genre 10 Channel-wise Breakup By Genre 31 oTop programs C&S | Total Ind 21 oTop 10 Talk Shows 23 oTop Infotainment Shows 24 oTop Morning Shows 25
Data Source: 2 MARKET SHARE% | BY GENRE
Total Ind 1% C&S Ind 2% Local Ent 2% 2% News 3% 0% 2% 1% 1% 3% Foreign Ent 4% 4% Kids Sports 9% 9% Music 39% Movie 42% Regional 16% 17% Cooking/Food Religious 21% 22%
Day-wise Progression | Top (5) Genre Day-wise Progression | Top (5) Genre 50.0 50.0 45.0 45.0 40.0 40.0 35.0 35.0 30.0 30.0 25.0 25.0 20.0 20.0 15.0 15.0 10.0 10.0 5.0 5.0 0.0 0.0 1-May 2-May 3-May 4-May 5-May 6-May 7-May 8-May 9-May 1-May 2-May 3-May 4-May 5-May 6-May 7-May 8-May 9-May 10-May 11-May 12-May 13-May 14-May 15-May 16-May 17-May 18-May 19-May 20-May 21-May 22-May 23-May 24-May 25-May 26-May 27-May 28-May 10-May 11-May 12-May 13-May 14-May 15-May 16-May 17-May 18-May 19-May 20-May 21-May 22-May 23-May 24-May 25-May 26-May 27-May 28-May 29--May 30--May 31--May 29--May 30--May 31--May
Local Ent News Foreign Ent Kids Sports Local Ent News Foreign Ent Kids Sports
Genre-Wise market share is based on the total viewing of 90+ channels being monitored in the new system. Viewing of the In-House cable 3 channels is not included to calculate market share. TIME BANDS UTILIZATION
Time Slot wise Viewership 35.0
30.0
25.0
20.0
15.0
10.0
5.0
0.0
Total Male Female
Gender wise Split of Viewership 30.0 27.3 25.9 25.2 24.2 25.0 23.1 22.5
20.0 15.8 14.5 14.6 14.5 13.4 13.8 15.0 13.2 12.2 13.2 11.1 10.6 10.0 10.0
5.0
0.0 Morning 08:00 - 11:00 Noon/Afternoon 11:00 - Pre-Prime-Time 17:00 - Prime-Time 19:00 - Post-Prime-Time 21:00 - Late-Night 23:00 - 00:00 17:00 19:00 21:00 23:00
Total Male Female 4 TARGET GROUP SHARE RATINGS
BY Age Group BY SEC
5% 7% 19% M/F | 05 to 14 SEC A 14% 26% 18% SEC B M/F | 15 to 25 SEC C SEC D M/F | 26 to 45 SEC E
29% 33% M/F | 46 to 59 24% 25%
M/F | 60+
*TGSR is based on total usage ( 24 Hours avg ratings of all channels) 5 TOP 15 CHANNEL OVERALL |PAKISTAN TOTAL
PTV Home lead the overall top 15 channels charts on Total Ind followed by ATV whereas Colors lead on C&S followed by Filmazia.
Total Ind C&S Ind May.16 May.16 Ratings Ratings Rank Channel Name Rank Channel Name % % 1 PTV HOME 1.13 1 COLORS 0.70 2 ATV 1.00 2 FILMAZIA 0.59 3 COLORS 0.49 3 HUM TV 0.57 4 FILMAZIA 0.41 4 DISNEY CHANNEL 0.51 5 HUM TV 0.40 5 ARY DIGITAL 0.51 6 DISNEY CHANNEL 0.36 6 URDU 1 0.39 7 ARY DIGITAL 0.35 7 GEO ENTERTAINMENT 0.36 8 URDU 1 0.28 8 SAMAA 0.27 9 GEO ENTERTAINMENT 0.25 9 A PLUS 0.25 10 SAMAA 0.19 10 GEO NEWS 0.24 11 A PLUS 0.18 11 ARY NEWS 0.20 12 GEO NEWS 0.17 12 GEO KAHANI 0.19 13 PTV NEWS 0.15 13 TV ONE 0.19 14 ARY NEWS 0.14 14 8XM 0.18 15 GEO KAHANI 0.13 15 DUNYA NEWS 0.18
Note: Raking is based on 24 Hours Avg Ratings 6 TOP 15 CHANNEL OVERALL |PAKISTAN URBAN
Colors lead the overall top 15 channels charts on Total Ind and C&S Ind
Total Ind C&S Ind May.16 May.16 Ratings Ratings Rank Channel Name Rank Channel Name % % 1 COLORS 0.63 1 COLORS 0.68 2 FILMAZIA 0.58 2 FILMAZIA 0.63 3 HUM TV 0.52 3 HUM TV 0.55 4 DISNEY CHANNEL 0.46 4 DISNEY CHANNEL 0.50 5 ARY DIGITAL 0.45 5 ARY DIGITAL 0.49 6 URDU 1 0.38 6 URDU 1 0.41 7 PTV HOME 0.32 7 GEO ENTERTAINMENT 0.33 8 GEO ENTERTAINMENT 0.31 8 A PLUS 0.28 9 A PLUS 0.26 9 SAMAA 0.26 10 ATV 0.25 10 GEO NEWS 0.24 11 SAMAA 0.24 11 GEO KAHANI 0.22 12 GEO NEWS 0.23 12 ARY NEWS 0.19 13 GEO KAHANI 0.20 13 8XM 0.19 14 ARY NEWS 0.18 14 GEO SUPER 0.18 15 8XM 0.18 15 EXPRESS NEWS 0.17
Note: Raking is based on 24 Hours Avg Ratings 7 TOP 15 CHANNELS BY REGION | TOTAL IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 PTV HOME 1.13 COLORS 0.63 COLORS 0.87 DISNEY CHANNEL 1.13 FILMAZIA 0.75 FILMAZIA 0.85
2 ATV 1.00 FILMAZIA 0.58 HUM TV 0.65 COLORS 0.68 COLORS 0.57 URDU 1 0.74
3 COLORS 0.49 HUM TV 0.52 ARY DIGITAL 0.63 HUM TV 0.50 PTV HOME 0.50 GEO KAHANI 0.55
4 FILMAZIA 0.41 DISNEY CHANNEL 0.46 GEO ENT 0.52 FILMAZIA 0.30 DISNEY CHANNEL 0.48 A PLUS 0.46
5 HUM TV 0.40 ARY DIGITAL 0.45 FILMAZIA 0.49 ARY DIGITAL 0.30 HUM TV 0.48 PTV HOME 0.38
6 DISNEY CHANNEL 0.36 URDU 1 0.38 SAMAA 0.46 8XM 0.28 ATV 0.44 ARY DIGITAL 0.30
7 ARY DIGITAL 0.35 PTV HOME 0.32 URDU 1 0.37 GEO NEWS 0.25 ARY DIGITAL 0.43 CARTOON NETWORK 0.30
8 URDU 1 0.28 GEO ENT 0.31 ARY NEWS 0.30 URDU 1 0.24 A PLUS 0.42 NICKELODEON 0.29
9 GEO ENT 0.25 A PLUS 0.26 GEO SUPER 0.24 DUNYA NEWS 0.24 URDU 1 0.38 GEO NEWS 0.27
10 SAMAA 0.19 ATV 0.25 GEO NEWS 0.21 TV ONE 0.23 GEO KAHANI 0.24 8XM 0.25
11 A PLUS 0.18 SAMAA 0.24 8XM 0.19 GEO ENT 0.22 GEO ENT 0.23 ATV 0.25
12 GEO NEWS 0.17 GEO NEWS 0.23 EXPRESS ENT 0.18 PTV HOME 0.21 GEO NEWS 0.22 HUM TV 0.25
13 PTV NEWS 0.15 GEO KAHANI 0.20 DAWN NEWS 0.16 EXPRESS NEWS 0.17 SAMAA 0.17 TV ONE 0.24
14 ARY NEWS 0.14 ARY NEWS 0.18 METRO 1 NEWS 0.16 APNA CHANNEL 0.14 EXPRESS NEWS 0.16 PTV NEWS 0.24
15 GEO KAHANI 0.13 8XM 0.18 PTV HOME 0.15 A PLUS 0.13 DUNYA NEWS 0.16 AAJ ENT 0.19
8 TOP 15 CHANNELS BY REGION | C&S IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl Rtg Rtg Rtg Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Channel Channel % % % 1 COLORS 0.70 COLORS 0.68 COLORS 0.89 DISNEY CHANNEL 1.17 FILMAZIA 0.84 FILMAZIA 0.96
2 FILMAZIA 0.59 FILMAZIA 0.63 HUM TV 0.67 COLORS 0.70 COLORS 0.64 URDU 1 0.83 DISNEY 3 HUM TV 0.57 HUM TV 0.55 ARY DIGITAL 0.64 HUM TV 0.52 0.54 GEO KAHANI 0.63 CHANNEL DISNEY DISNEY 4 0.51 0.50 GEO ENT 0.53 FILMAZIA 0.31 HUM TV 0.54 A PLUS 0.52 CHANNEL CHANNEL 5 ARY DIGITAL 0.51 ARY DIGITAL 0.49 FILMAZIA 0.50 ARY DIGITAL 0.31 ARY DIGITAL 0.48 ARY DIGITAL 0.34 CARTOON 6 URDU 1 0.39 URDU 1 0.41 SAMAA 0.47 8XM 0.29 A PLUS 0.47 0.34 NETWORK 7 GEO ENT 0.36 GEO ENT 0.33 URDU 1 0.38 GEO NEWS 0.26 URDU 1 0.42 NICKELODEON 0.33
8 SAMAA 0.27 A PLUS 0.28 ARY NEWS 0.31 URDU 1 0.25 GEO KAHANI 0.27 GEO NEWS 0.31
9 A PLUS 0.25 SAMAA 0.26 GEO SUPER 0.25 DUNYA NEWS 0.25 GEO ENT 0.26 8XM 0.29
10 GEO NEWS 0.24 GEO NEWS 0.24 GEO NEWS 0.22 TV ONE 0.23 GEO NEWS 0.24 HUM TV 0.28
11 ARY NEWS 0.20 GEO KAHANI 0.22 8XM 0.20 GEO ENT 0.23 SAMAA 0.19 TV ONE 0.27 EXPRESS 12 GEO KAHANI 0.19 ARY NEWS 0.19 0.18 EXPRESS NEWS 0.17 EXPRESS NEWS 0.18 AAJ ENT 0.22 ENT 13 TV ONE 0.19 8XM 0.19 DAWN NEWS 0.17 APNA CHANNEL 0.14 DUNYA NEWS 0.18 SEE TV 0.22 METRO 1 14 8XM 0.18 GEO SUPER 0.18 0.16 A PLUS 0.14 ARY NEWS 0.16 ARY ZINDAGI 0.20 NEWS EXPRESS EXPRESS 15 DUNYA NEWS 0.18 0.17 0.15 POGO 0.13 GEO SUPER 0.15 GEO ENT 0.19 NEWS NEWS 9 ENTERTAINMENT CHANNELS – 24 HOURS
Colors is Leading on both Total and C&S Ind.
Total Ind C&S Ind
May.16 May.16
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 COLORS 0.63 1 COLORS 0.68
2 FILMAZIA 0.58 2 FILMAZIA 0.63
3 HUM TV 0.52 3 HUM TV 0.55
4 ARY DIGITAL 0.45 4 ARY DIGITAL 0.49
5 URDU 1 0.38 5 URDU 1 0.41
6 PTV HOME 0.32 6 GEO ENTERTAINMENT 0.33
7 GEO ENTERTAINMENT 0.31 7 A PLUS 0.28
8 A PLUS 0.26 8 GEO KAHANI 0.22
9 ATV 0.25 9 TV ONE 0.16
10 GEO KAHANI 0.20 10 ARY ZINDAGI 0.13
10 ENTERTAINMENT CHANNELS – PRIME TIME (19.00-22.00)
Filmazia is leading on Prime Time followed by Colors on Total and C&S Ind
Total Ind C&S Ind
May.16 May.16 Rank Channel Name Ratings% Rank Channel Name Ratings%
1 FILMAZIA 1.66 1 FILMAZIA 1.78
2 COLORS 1.65 2 COLORS 1.77
3 HUM TV 1.37 3 HUM TV 1.47
4 ARY DIGITAL 0.97 4 ARY DIGITAL 1.04
5 GEO ENTERTAINMENT 0.75 5 GEO ENTERTAINMENT 0.80
6 PTV HOME 0.65 6 A PLUS 0.64
7 A PLUS 0.60 7 URDU 1 0.63
8 URDU 1 0.59 8 GEO KAHANI 0.60
9 GEO KAHANI 0.56 9 TV ONE 0.35
10 ATV 0.52 10 EXPRESS ENTERTAINMENT 0.28
11 TOP NEWS CHANNELS - 24 HOURS
Samaa is on top followed by GEO News on both Total and C&S Individuals.
Total Ind C&S Ind May-16 May-16
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 SAMAA 0.24 1 SAMAA 0.26
2 GEO NEWS 0.23 2 GEO NEWS 0.24
3 ARY NEWS 0.18 3 ARY NEWS 0.19
4 EXPRESS NEWS 0.15 4 EXPRESS NEWS 0.17
5 DUNYA NEWS 0.15 5 DUNYA NEWS 0.16
6 ABB TAKK 0.09 6 ABB TAKK 0.10
7 DAWN NEWS 0.08 7 DAWN NEWS 0.09
8 NINETY 2 NEWS 0.07 8 NINETY 2 NEWS 0.08
9 AAJ NEWS 0.06 9 AAJ NEWS 0.07
10 NEWS ONE 0.06 10 NEWS ONE 0.07
12 TOP NEWS CHANNELS – PRIME TIME (20.00-00.00)
GEO News is on top during prime time followed by Samaa.
Total Ind C&S Ind May-16 May-16
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 GEO NEWS 0.45 1 GEO NEWS 0.48
2 SAMAA 0.40 2 SAMAA 0.43
3 EXPRESS NEWS 0.34 3 EXPRESS NEWS 0.36
4 DUNYA NEWS 0.32 4 DUNYA NEWS 0.35
5 ARY NEWS 0.31 5 ARY NEWS 0.34
6 DAWN NEWS 0.15 6 DAWN NEWS 0.16
7 AAJ NEWS 0.14 7 AAJ NEWS 0.15
8 ABB TAKK 0.14 8 ABB TAKK 0.15
9 NEWS ONE 0.12 9 NEWS ONE 0.13
10 NINETY 2 NEWS 0.12 10 NINETY 2 NEWS 0.13
13 MUSIC CHANNELS
C&S Ind 8XM* Captures the 1st position as the most May | 2016 watched music channel with 69% share in music Genre Rank Channel Name TRPs Relative Share%
1 8XM 274 69% 2 JALWA 118 29% 3 ARY MUSIK 8 2% 8XM is leading the genre with significant 4 VIBE TV 1 0% lead………………………… Grand Total 398 100%
14 SPORTS |PAKISTAN TOTAL
Total Ind May-16 J Channel Name TRPs Relative Share%
1 GEO SUPER 186 48%
2 TEN SPORTS 124 32%
3 PTV SPORTS 78 20% C&S Ind May-16 Rank Channel Name TRPs Relative Share%
1 GEO SUPER 266 50%
2 TEN SPORTS 177 33%
3 PTV SPORTS 88 17%
GEO Super is leading on Total Ind and C&S Ind
15 SPORTS |PAKISTAN URBAN
Total Ind
May.16
Rank Channel Name TRPs Relative Share% 1 GEO SUPER 250 33%
2 TEN SPORTS 162 36%
3 PTV SPORTS 87 32% May.16 C&S Ind
Rank Channel Name TRPs Relative Share% 1 GEO SUPER 269 34%
2 TEN SPORTS 174 37%
3 PTV SPORTS 90 29% TEN Sports is leading on Total Ind and C&S Ind
16 Movie Channels
Film World captures 1st Position on 24 hours and prime time
Prime Time | 20.00-00.00 | C&S 24 Hours | C&S Ind Ind
May.16 May.16
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 FILM WORLD 0.06 1 FILM WORLD 0.09
2 FILMAX 0.04 2 FILMAX 0.07
3 HBO 0.04 3 HBO 0.06
4 STAR MOVIES 0.03 4 STAR MOVIES 0.05
5 WB 0.01 5 RAAVI TV 0.02
6 RAAVI TV 0.01 6 WB 0.02
7 STAR LITE TV 0.00 7 SILVER SCREEN 0.01
8 SILVER SCREEN 0.00 8 STAR LITE TV 0.00
9 AXN 0.00 9 AXN 0.00
17 FOOD CHANNELS
Masala tops the chart with 72 TRPs during the month of May
C&S Ind
May-16
Rank Channel Name TRPs Relative Share%
1 MASALA TV 72 97%
2 ZAIQA 3 3%
.. Grand Total 75 100%
18 KIDS
Disney Channel Holds 65% Of Kids Channels Viewership
C&S Ind May-16 Rank Channel TRPs Relative Share% 1 DISNEY CHANNEL 737 65% 2 CARTOON NETWORK 155 14% 3 POGO 143 13% 4 NICKELODEON 99 9% …. Grand Total 1133 100%
19 TOP REGIONAL C&S IND | TIME BAND 18:00 – 23:00
PAK URBAN URBAN PUNJAB URBAN SINDH URBAN KP URBAN BALUCHISTAN Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 APNA CHANNEL 0.104 APNA CHANNEL 0.150 APNA CHANNEL 0.061 AVT KHYBER 0.104 PTV BOLAN 0.758
2 KTN 0.017 ARUJ TV 0.014 KTN 0.041 ARUJ TV 0.093 VSH NEWS 0.046
3 ARUJ TV 0.016 KAY2 0.007 KASHISH 0.010 AVT KHYBER NEWS 0.018 ARUJ TV 0.018
4 PTV BOLAN 0.012 AVT KHYBER 0.004 KTN NEWS 0.010 PTV NATIONAL 0.016 PTV NATIONAL 0.011
5 AVT KHYBER 0.009 PASHTO 1 0.003 VSH NEWS 0.009 APNA CHANNEL 0.011 WASEB 0.008
6 VSH NEWS 0.005 PUNJAB TV 0.003 ARUJ TV 0.008 PASHTO 1 0.007 SINDH TV 0.008
7 KASHISH 0.004 PTV NATIONAL 0.003 SINDH TV 0.007 KAY2 0.002 KTN 0.006
8 KTN NEWS 0.004 WASEB 0.002 AWAZ 0.005 VSH NEWS 0.001 AVT KHYBER 0.005
9 KAY2 0.004 KTN 0.001 MEHRAN TV 0.005 KASHISH 0.000 KASHISH 0.003
10 SINDH TV 0.003 AVT KHYBER NEWS 0.001 DHARTI TV 0.003 WASEB 0.000 AWAZ 0.002
11 PTV NATIONAL 0.003 SINDH TV 0.001 SINDH TV NEWS 0.002 MEHRAN TV 0.000 PASHTO 1 0.002
12 PASHTO 1 0.002 KASHISH 0.001 WASEB 0.001 SINDH TV NEWS 0.000 MEHRAN TV 0.001
13 AWAZ 0.002 PTV BOLAN 0.000 AVT KHYBER 0.001 DHARTI TV 0.000 SINDH TV NEWS 0.001
14 MEHRAN TV 0.002 KTN NEWS 0.000 PTV NATIONAL 0.001 PUNJAB TV 0.000 KAY2 0.001
15 WASEB 0.002 SINDH TV NEWS 0.000 PASHTO 1 0.001 SINDH TV 0.000 PUNJAB TV 0.001
16 PUNJAB TV 0.002 AWAZ 0.000 PTV BOLAN 0.001 KTN NEWS 0.000 DHARTI TV 0.000
17 AVT KHYBER NEWS 0.002 DHARTI TV 0.000 PUNJAB TV 0.001 KTN 0.000 APNA CHANNEL 0.000
18 DHARTI TV 0.001 VSH NEWS 0.000 KAY2 0.000 PTV BOLAN 0.000 KTN NEWS 0.000
19 SINDH TV NEWS 0.001 MEHRAN TV 0.000 AVT KHYBER NEWS 0.000 AWAZ 0.000 AVT KHYBER NEWS 0.000 20 TOP PROGRAMS | OVERALL
Filmazia’s Nagin hits 5.58 ratings on Total Ind on 1st May
Top Programs | Total Individuals May-16
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 1-May-16 FILMAZIA Nagin 5.58 2,570 16.90
2 2-May-16 HUM TV Mann Mayal 5.14 2,366 13.60
3 29-May-16 HUM TV Udaari 4.70 2,164 12.90
4 21-May-16 FILMAZIA Thapki Pyaar Ki 4.61 2,123 13.60
5 30-May-16 FILMAZIA Qasam 4.24 1,955 14.91
6 21-May-16 HUM TV Aabro 4.02 1,853 11.00
7 3-May-16 ARY DIGITAL Guzaarish 3.74 1,721 9.90
8 4-May-16 ARY DIGITAL Bay Qasoor 3.73 1,719 9.60
9 31-May-16 HUM TV Zara Yaad Kar 3.52 1,623 10.20
10 28-May-16 HUM TV Servis 4th Hum Awards 3.52 1,623 12.60
*Top programs ranking is based on highest rated episode of each program during the reporting period 21 TOP PROGRAMS | C & S
Filmazia’s Nagin hits 5.98 ratings on C&S Ind on 1st May
Top Programs | C&S Individuals
May-16
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 1-May-16 FILMAZIA Nagin 5.98 2,570 17.80
2 2-May-16 HUM TV Mann Mayal 5.51 2,366 14.70
3 29-May-16 HUM TV Udaari 5.04 2,164 13.60
4 21-May-16 FILMAZIA Thapki Pyaar Ki 4.94 2,123 14.50
5 30-May-16 FILMAZIA Qasam 4.55 1,955 15.74
6 21-May-16 HUM TV Aabro 4.31 1,853 11.70
7 3-May-16 ARY DIGITAL Guzaarish 4.01 1,721 10.50
8 4-May-16 ARY DIGITAL Bay Qasoor 4.00 1,719 10.40
9 31-May-16 HUM TV Zara Yaad Kar 3.78 1,623 10.80
10 28-May-16 HUM TV Servis 4th Hum Awards 3.78 1,623 13.30
*Top programs ranking is based on highest rated episode of each program during the reporting period 22 TALK SHOWS
Current Affairs Talk Shows | C&S Ind
May.16
Rank Date Channel Program Title Ratings% Ratings"000" Market Share%
1 25-May-16 GEO NEWS Aaj Shahzaib Khanzada Kay Saath 0.787 338 3.0
2 18-May-16 DUNYA NEWS On The Front 0.718 308 2.1
3 03-May-16 DUNYA NEWS Dunya Kamran Khan Kay Sath 0.705 303 2.6
4 04-May-16 GEO NEWS Capital Talk 0.700 301 2.0
5 15-May-16 SAMAA News Beat 0.650 279 3.4
6 17-May-16 ARY NEWS 11th Hour 0.637 273 3.9
7 11-May-16 ARY NEWS Live With Dr Shahid Masood 0.619 266 2.6
8 04-May-16 GEO NEWS Aapas Ki Baat Najam Sethi Kay Saath 0.599 257 3.8
9 12-May-16 ARY NEWS The Reporters 0.577 248 2.7
10 08-May-16 DUNYA NEWS Tonight With Moeed Pirzada 0.577 248 1.7
GEO News’ “Aaj Shahzaib Khanzada Kay Saath” Stands On Top 23 INFOTAINMENT SHOWS
Express News’ Khabardar Naqalo Se Hoshiyar is on top followed by Geo News’ Khabar Naak
Infotainment Shows
Date Channel Title Rtg% Rtg(000) Market Share% 08/05/2016 EXPRESS NEWS Khabardar Naqalo Se Hoshiyar 0.996 427.836 5.951 05/05/2016 GEO NEWS Khabar Naak 0.720 309.044 3.410 17/05/2016 DUNYA NEWS Mazaaq Raat 0.587 251.885 3.458 26/05/2016 DUNYA NEWS Hasb-e-Haal 0.532 228.632 2.986 24/05/2016 EXPRESS NEWS Siyasi Theatre 0.407 174.725 2.625 15/05/2016 CHANNEL24 Kyun Key Jamhuryat Hai 0.280 120.305 1.847 14/05/2016 NEO TV Sawa Teen 0.226 97.106 1.255
1.20 0.996 1.00 0.80 0.72 0.587 0.532 0.60 0.407 0.40 0.28 0.226 RATINGS% 0.20 0.00 Khabardar Khabar Naak Mazaaq Raat Hasb-e-Haal Siyasi Theatre Kyun Key Sawa Teen Naqalo Se Jamhuryat Hai Hoshiyar PROGRAMS Ranking of shows is based on highest rated show during the reporting period. 24 MORNING SHOWS| FEMALE 15-45 ALL
ARY DIGITAL’s “Good Morning Pakistan” is leading on Females 15 - 45 C&S followed by HUM TV’s “Jaago Pakistan Jago”
Rank Time Slot Days Channel Program Name Host R % R T MS 1 09:00-11:30 Mon - Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 0.89 121 6.5 2 09:00-11:00 Mon - Fri HUM TV Jaago Pakistan Jago Sanam Jung 0.62 85 4.8 3 09:00-11:00 Mon - Fri ATV Mehakti Morning Sundas Khan 0.56 75 4.3 4 09:00-11:00 Mon - Fri PTV HOME Morning With Juggan Juggan Kazim 0.34 46 2.6 5 09:00-11:00 Mon - Fri SAMAA Subha Saveray Samaa Kay Sath Sahir Lodhi 0.34 46 2.6 6 09:00-11.00 Mon -Fri A PLUS Ek Nayee Subha Farah Saadya 0.23 31 1.8 7 09:00-11:00 Mon - Fri ARY NEWS The Morning Show Sanam Baloch 0.20 28 1.6 8 09:00-11:30 Mon - Fri EXPRESS ENT Satrungi Javeria Saud 0.19 26 1.4 9 09:00-11:00 Mon - Fri DAWN NEWS Yeh Hai Zindagi Saira Kabir 0.17 23 1.3 10 09.00-11.00 Mon - Fri GEO KAHANI Subha-e-Pakistan Kahani Kay Sath Aamir Liaquat 0.15 21 1.2 11 09:00-11:00 Mon - Fri AAJ NEWS Aaj Subah Nusrat Harris 0.13 18 1.0 12 09:00-11.00 Mon - Thurs HUM SITARAY Sitaray Ki Subha Shaista Lodhi 0.08 11 0.6
Ranking of morning shows is based on average ratings of the show for the reporting month. 25 MORNING SHOWS| FEMALE 15-45 C&S
ARY DIDGITAL’s “Good Morning Pakistan” leading on Females 15 - 45 C&S followed by HUM TV’s “Jaago Pakistan Jaago”
Rank Time Slot Days Channel Program Name Host R % R T MS 1 09:00-11:30 Mon - Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 0.96 121 7.1 2 09:00-11:00 Mon - Fri HUM TV Jaago Pakistan Jago Sanam Jung 0.68 85 5.3 3 09:00-11:00 Mon - Fri SAMAA Subha Saveray Samaa Kay Sath Sahir Lodhi 0.37 46 2.9 4 09:00-11.00 Mon -Fri A PLUS Ek Nayee Subha Farah Saadya 0.25 31 1.9 5 09:00-11:00 Mon - Fri ARY NEWS The Morning Show Sanam Baloch 0.22 28 1.7 6 09:00-11:30 Mon - Fri EXPRESS ENT Satrungi Javeria Saud 0.21 26 1.5 7 09:00-11:00 Mon - Fri DAWN NEWS Yeh Hai Zindagi Saira Kabir 0.18 23 1.4 8 09.00-11.00 Mon - Fri GEO KAHANI Subha-e-Pakistan Kahani Kay Sath Aamir Liaquat 0.17 21 1.3 9 09:00-11:00 Mon - Fri AAJ NEWS Aaj Subah Nusrat Harris 0.14 18 1.1 10 09:00-11.00 Mon - Thurs HUM SITARAY Sitaray Ki Subha Shaista Lodhi 0.08 11 0.7 11 09:00-11:00 Mon - Fri PTV HOME Morning With Juggan Juggan Kazim 0.06 7 0.5 12 09:00-11:00 Mon - Fri ATV Mehakti Morning Sundas Khan 0.03 4 0.2
26 COMMERCIAL AIRTIME SUMMARY | BY GENRE
Genre-wise Airtime Share% 3% 1% 3% 0% News Entertainment 5% Regional 6% Music 38% Movie Kids 12% Sports Food 200 178 Islamic 180 153 32% 160 140 120 100 80 55 60 29 CAT | Thousands Minutes CAT 40 22 15 13 20 3 1 0 News Entertainment Regional Music Movie Kids Sports Food Islamic
Highest CAT Share Going To News Channels
Please Note : Commercial Airtime Minutes are based on Spot TVCs only 27 TOP 10 CATEGORIES
4% 4% Beverages 5% Relative Share Personal Products 7% 28% Detergents & Soaps Cellular Communication 7% Cullinary
7% Food 18% Construction 8% Financial Services 12% Home Appliances & Electronics Automobiles & Transport
323 120 350
100 Airtime (Mins) 300 183 250 80 Spot's Freq 200 60 Thousands 122
150 Thousands 40 75 77 80 59 54 100 43 36 20 50 107 67 48 29 27 27 25 17 17 15 0 0
Beverages Leading CAT Share Followed By Personal Products 28 TOP 10 ADVERTISERS | IN TERMS OF CAT
UNILEVER PAKISTAN LTD 4% 3% Relative Share PEPSI COLA INTERNATIONAL (PVT.) LTD. 6%4% RECKITT BENCKISER PAKISTAN LTD. 37% 8% The Coca-Cola Export Corporation NESTLE PAKISTAN LIMITED 8% PROCTER & GAMBLE PAKISTAN LTD TELENOR PAKISTAN LTD 8% 12% 10% PAKISTAN MOBILE COMMUNICATIONS ENGRO FOODS (PVT.) LTD. KRAFT FOODS PAKISTAN LTD.
100 237 250 90 Airtime (Mins) Spot's 80 200 70
60 150 Thousands 50 Thousands 78 40 63 73 100 60 52 30 28 29 27 20 25 50 10 94 30 25 21 21 21 16 10 10 8 - -
For The Month Of May-16 Unilever Pakistan Lead The CAT Share Followed By Pepsi Cola International (PVT) Ltd. 29 TOP 10 BRANDS
Relative Share 6% Coca Cola Lifebuoy Shampoo 7% 14% 7% Pepsi Dew 12% 9% Dettol Soap Surf Excel
12% 10% Tang Sunsilk Shampoo
11% 12% Easy Paisa Knorr Noodles
14 35 40 31 Airtime (Mins) Spot's 35 12 27 27 27 25 30 10 21 25 8 14 13 20 Thousands Thousands 6 8 15 4 10 2 13 11 11 11 10 9 8 7 6 6 5 - - Coca Cola Lifebuoy Pepsi Dew Dettol Surf Excel Tang Sunsilk Easy Paisa Knorr Shampoo Soap Shampoo Noodles
Amongst Brands, Coca Cola is Leading the Industry 30 NEWS CHANNELS | CAT COMPARISON
Relative Share
NEWS ONE City 42 8% 8% ABB TAKK NEWS EXPRESS NEWS 34% 8% DUNYA NEWS SAMAA
7% Capital TV GEO NEWS
7% DAWN NEWS AAJ NEWS 5% 5% 6% 6% 6% Others
15 15 CAT (Minutes) 14 12 12 10 10 10 10 9
NEWS ONE City 42 ABB TAKK EXPRESS DUNYA SAMAA Capital TV GEO NEWS DAWN AAJ NEWS NEWS NEWS NEWS NEWS
Amongst News Channels News One is Airing The Highest CAT……… 31 ENTERTAINMENT CHANNELS | CAT COMPARISON
Relative Share TV ONE 9% Kohenoor 8% Express Ent 28% ATV 7% PLAY ENTERTAINMENT HUM TV ARY DIGITAL 7% URDU 1 6% GEO KAHANI 7% 7% A Plus 7% 7% Others 7%
CAT (Minutes) 16 14 14 12 11 11 12 11 11 10 10 10 10 9 8 6 4 2 - AIRTIME MINUTES MINUTES (THOUSANDS) AIRTIME
Amongst Entertainment Channels TV One is Airing The Highest CAT 32 MOVIE CHANNELS | CAT COMPARISON
Relative Share 0% Film World 6% Filmax 14% HBO SILVER SCREEN 46% Star Lite
34%
CAT (Minutes) 7000 6540 6000 4790 5000 4000 3000 1963 2000 815 1000 15 0 Film World Filmax HBO SILVER SCREEN Star Lite
Amongst Movie Channels Film World is Airing The Highest CAT 33 MUSIC , SPORTS , FOOD & KIDS | CAT COMPARISON
CAT (MINUTES) CAT (MINUTES)
0 5000 10000 15000 20000 0 5000 10000 15000
JALWA 16710 GEO SUPER 11359
8XM 11527 TEN SPORTS 1647
ARY MUSIK 457 PTV Sports 122
CAT (MINUTES) CAT (MINUTES) 0 1000 2000 3000 0 5000 10000 15000 MASALA 2818 NICKELODEON 10185
ZAIQA 419 CARTOON 5093 NETWORK
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