Promoting Hygiene & Beauty During COVID Outbreak
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promoting hygiene & beauty during COVID outbreak Partnerships / donations Background • The outbreak of Covid19 or more commonly Corona Virus has taken the world by surprise . The only prevention strategy is “maintaining good personal hygiene” which begins with proper hand washing with soap • During this time Capri is partnering with Robin hood Army, HUM, ECC, Punjab Govt., Federal Govt. and SWVL to reach out to those families across Pakistan who have been deprived of the daily income pertaining to the COVID 19 outbreak so that at-least their personal hygiene practices are eased and ensured & & • Swvl operates transport facilities on fixed routes and allows customers to reserve and pay for them using an app. It recently launched its services in Pakistan in 2019 and is currently operating in metropolitan cities Karachi , Lahore & Islamabad • SWVL has started the initiative to distribute ration boxes to their captains for a month during this epidemic crisis in which ,along with other food essentials, Capri soaps are being integrated for hygiene . The scope of these donations will be Karachi , Lahore and Islamabad & SWVL will provide the following visibility to Capri as a token of thanks : Shout Out from SWVL ( Capri Brand logo in Media / Digital PR) vehicle branding on SWVL Transit media for 1 month & 3 Vehicle Routes/areas selection as per the brands choice & Capri branded Vehicles will move in May 2020(Tentative) & Pictures of distribution of ration to the SWVl captains. & A Thankyou from SWVL on their social media, i.e. Facebook for donations. & Following donations are being made to Swvl Cities Soaps quantity SKU Variant Capri Single 100 g & KLI 3150 Pcs Purple Large single & & • HUM network has introduced HUM DARD campaign from the platform of HUM Foundation and Momina & Duraid Foundation to distribute ration bags to the general public in need. These bags, in addition to food /grocery items , include Capri for the hygiene • Currently the scope of distribution is limited to Karachi only & HUM will provide the following visibility to Capri as a token of thanks : Capri brand logo integrations in Public service messages and Promos to be aired for a month on HUM TV HUM NEWS MASALA TV HUM SITARAY & • Representative of ZIL LTD taken on live TV Call for Zil cooperation & Following donations are being made to HUM Cities Soaps quantity SKU Variant Karachi 2000 pcs Bath Single 100 grams AV & & • The Robin Hood Army is a volunteer-based organization that works to get surplus food from restaurants and the community to serve less fortunate people • During Covid outbreak , Robin hood Army, being a charitable organization, has started to distribute rations boxes to those in need during this epidemic situation. These boxes include Capri soaps as well & Following donations are being made to Robin hood Army Soaps Cities SKU Variant quantity Bath Single 100 Karachi 2000 pcs AV grams & & In Association with Nimir , Capri was also donated to the PM Relief Fund for Coronavirus Soaps quantity SKU Variant 50,000 pcs. white Single bath 100g & CAPRI soaps distribution for PM relief fund & & • The Government of Punjab is fighting against the spread of COVID-19 by taking precautionary measures. • In this difficult time, the Government is helping families in need as well as the prisoners and hospitals by keeping them safe and healthy. • ZIL and Nimir joined hands with the Government of Punjab to donate CAPRI soap for hospitals, quarantine centers, jails and other places where soap is needed for the prevention of coronavirus. & CAPRI soaps distribution for Punjab Police & CAPRI soaps distribution for Prisoners & Following donations are being made to Government of Punjab Soaps quantity SKU Variant 150,000 pcs white Single bath 100g 35,000 pcs White Single bath 100g & & • Empowering communities for change, ECC, is a registered non-for-profit organization. • Its works towards improving the lives of underprivileged communities through education, women’s health and hygiene, community welfare and rehabilitation. • During Covid outbreak , ECC, being an NGO, has started to distribute rations boxes to those in need during this epidemic situation. These boxes include Capri soaps as well. • The activity is limited to Karachi only. & Following donations are being made to Empowering communities for change Soaps Varian Cities SKU quantity t Bath Single 100 Karachi 2000 pcs AV grams Thank You .